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Kristin Zhivago, President of Zhivago Partners Talks about how to Write for SEO Aug 29, 2017

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Kristin Zhivago, president of the digital marketing management firm Zhivago Partners, is the author of the 5-star book Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Zhivago spent decades as a “revenue coach” to CEOs and entrepreneurs and has always been on the bleeding edge of marketing technology. Zhivago teaches writers worldwide how to write for SEO and customers.

JD Prater of AdStage Discusses Social Ads Automation Aug 08, 2017

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Our guest this week is C, Head of User Acquisition at AdStage. In addition to being the former Head of Paid Social at Hanapin Marketing, he is a well-known presence on the Our guest this week is JD Prater, Head of User Acquisition at AdStage. In addition to being the former Head of Paid Social at Hanapin Marketing, he is a well-known presence on the SEO speaking circuit with appearances at the PPC Hero Live Summit, eMetrics Chicago, Adworld Experience, and more. He is also a well-known guest blogger for sites such as Social Media Examiner, Social Media Today, SEMrush, and Post Planner.
We want JD to feel welcome on SearchTalkLive. If you want your question to be featured on the show, just email us at robert@searchtalklive.com. And don’t forget to follow us on Twitter and iHeartRadio to keep up with all the latest STL news! SEO speaking circuit with appearances at the PPC Hero Live Summit, eMetrics Chicago, Adworld Experience, and more. He is also a well-known guest blogger for sites such as Social Media Examiner, Social Media Today, SEMrush, and Post Planner.

Micah Fisher-Kirshner of Zendesk SEO Testing Best Practices Aug 01, 2017

Show notes

This week, Zendesk’s Micah Fisher-Kirshner brings his in-depth experience to help you integrate SEO from the ground up. He’s been in the SEO field for 10 years, having previously worked with Zazzle and Become, as well as with smaller companies such as Balsam Brands. You’ll find him occasionally speaking at conferences such as SMX, advising for companies like SEO Radar, and is a weekly panelist for Dumb SEO Questions. Outside of the SEO world, he’s a father of two kids. He has an enjoyment of technology, sci-fi, gaming, and politics — a modern nerd.

Paul Kortman on How to Make Brian Dean’s Skyscraper Strategy Work Jul 25, 2017

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This week, our guest is Paul Kortman. Paul is a certified nerd, nomad, and marketing extraordinaire who has loaned his insights to a variety of businesses. In 2010, Paul combined his 12 years of expertise in IT and digital marketing into his agency, Connex Digital Marketing. Since then, Paul has gone on to co-found three other companies and help countless businesses succeed through marketing and increased sales. When he is not busy helping business start-ups, he loves to travel with his wife and four lovely kids. Together, they live on the road as a location-independent family.

Local Search with SEO Director of Geek Powered Studios Jesse McDonald Jul 18, 2017

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A tech journeyman always looking for new ways to innovate his field, Jesse McDonald is the Director of SEO at Geek Powered Studios. Originally a musician, he discovered graphic design in 2007 after the breakup of his band, BravoWhatever. He eventually graduated from University of Southern Mississippi with a Bachelor’s of Fine Arts with Emphasis in Graphic Design (as well as enough credits to equate a minor in fine art photography). This honed design-based background has granted Jesse a unique outlook on SEO, and today he’s considered by many to be a rising star among the next generation of great SEO experts.

Interview Gary Illyes WTA at Google. Topic Google Search & Algorithms Jul 11, 2017

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Our guest this week is the talented Gary Illyes, Webmaster Trends Analyst for Google Switzerland GmbH. Having worked for Google since 2011, Gary has dedicated his professional career to helping like-minded webmasters create better search experiences for users on quality sites. When not crunching data to find ways to improve web search, he also is a regular contributor to the Webmaster Central Blog, as well as the Google Webmaster Forums. Before Google, Gary taught online journalism in Romania and worked as a technical consultant for several high-profile media outlets. He studied IT at the University of Phoenix and holds an associate degree in journalism from the Ady Endre College of Journalism in Romania.
We’re super excited to have Gary on with us, and he’s more than happy to answer your questions! To have your question featured on our show, just email us at robert@searchtalklive.com. And don’t forget to follow us on Twitter and listen in our iHeartRadio app to keep up with all the latest STL news!

B2B Link Building Tactics With Garrett Mehrguth CEO of Directive Jun 27, 2017

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Garrett Mehrguth, our Search Talk guest this week, is the Consulting, an industry leading B2B search marketing agency serving mid-enterprise level firms with industry- trusted SEO, PPC, content, and social strategies. He contributes to Marketing Land, Salesforce, Search Engine Land, Moz, CrazyEgg, PPCHero, Ahref, Convince, and Convert, Wordstream, Raven, Local Search Ranking Factors, Kissmetrics, SitePoint, Marin, Acquisio, and more. Also a known face on the SEO speaking circuit, Garrett has spoken at SMX West, Digital Summit, Share16, 3XE Digital, State of Search, Big Digital, MozCon Ignite, General Assembly, and others.
We want Garrett to feel welcome on SearchTalkLive. If you want your question to be featured on the show, just email us at robert@searchtalklive.com. Follow us on Twitter and listen in our iHeartRadio app to keep up with all the latest STL news!
Post By Garrett Mehrguth on Word Stream
http://www.wordstream.com/blog/ws/2016/06/06/local-marketing-ideas

Managing Clients & Keeping Them Happy, Making Them Successful with John Doherty of GetCredo Jun 20, 2017

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John Doherty, our Search Talk Live Guest this week, is a veteran SEO and digital marketer and the founder of GetCredo.com, a software platform to help small and medium-size businesses connect with SEO and digital agencies and consultants. He lives in Denver Colorado with his wife Courtney and their (very large) black labrador Butterbean.
We want John to feel welcome on SearchTalkLive. If you want your question to be featured on the show, just email us at robert@searchtalklive.com. Follow us on Twitter and listen in our iHeartRadio app to keep up with all the latest STL news!

Increasing Conversion Rates Using Design Research With Expert Nick Disabato Jun 13, 2017

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This week, our guest on STL is Nick Disabato. Nick is a designer & writer from Chicago. He currently runs an interaction design consultancy that focuses on research-driven A/B testing.
Nick graduated from Northwestern University in 2004, majoring in applied math and pure math with a minor in English. After undergrad, he received a master’s in information science with a concentration in human-computer interaction from The University of North Carolina.
He has previously worked for clients such as The Wirecutter, New Music USA, Double Your Freelancing, and Chicago Magazine. In his three years running Draft Revise for dozens of customers – planning, executing, and analyzing hundreds of A/B tests in the process – he’s learned everything possible about optimizing sites so it captures more wallet-out customers in their target market.

Better Click Rate through Snippet and Rich Answer Optimization with Bill Hunt Jun 06, 2017

Show notes

Bill is the President of Back Azimuth Consulting, a company focused on using proven custom tools, tactics and strategies to help other companies identify missed opportunities that lead to significant traffic and revenue gains.
Considered one of the top thought leaders in global search engine marketing, Hunt has spoken at conferences in over 30 countries including SMX Advanced. Hunt is frequently asked to advise on how to effectively leverage enterprise and global search marketing and social media strategy.
Hunt is the co-author of the bestselling book Search Engine Marketing, Inc. Driving Traffic to Your Companies Web Site. He also writes columns for Search Engine Watch And Search Engine Land.

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