Search Off the Record

Latest Episodes:

Transcript for Let's talk Content Decay May 09, 2024

Show notes

Gemini for Social Posts: Game Edition Apr 25, 2024

Show notes

In this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs) to the test and compete to create the best social post using generative AI. Listen along as they weigh the pros and cons, assess how accurate the posts are, stumble on some owl facts, and see how Google's own GenAI tool, Gemini, can be used as a creativity tool.

Resources:

Episode transcript → https://goo.gle/sotr072-transcript

SEO Starter Guide → https://goo.gle/42alrmy

rel=prev/next isn't a signal → https://goo.gle/4aIWz8F

Managing Multi-Regional Sites → https://goo.gle/3J3u5e9

Bubble chart analysis → https://goo.gle/49q9VW8

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast

Transcript for Gemini for Social Posts: Game Edition Apr 25, 2024

Show notes

Deciphering INP and Core Web Vitals Mar 28, 2024

Show notes

In this episode of Search Off the Record, John Mueller and Lizzi Sassman are joined by Rick Viscomi from the Chrome Web Performance team to discuss the importance of understanding what users seek to accomplish and optimizing accordingly, rather than focusing solely on metric scores. Listen along as the Search team touches on metrics like Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS), and the latest Interaction to Next Paint (INP) as pieces of the pie for a better user experience.

Resources:

Episode transcript → https://goo.gle/sotr071-transcript

Introducing INP to Core Web Vitals → https://goo.gle/4ar2UW6

Page Experience & Google Search → https://goo.gle/49cEWgm

Rick on X (formerly Twitter)→ https://goo.gle/3PCe4ze

Core Web Vitals on Stack Overflow → https://goo.gle/4awMqvw

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast

Speaker: John Mueller, Lizzi Sassman, Rick Viscomi,

Products Mentioned: Search Off The Record,

Transcript for Deciphering INP and Core Web Vitals Mar 28, 2024

Show notes

What is a web crawler, really? Mar 14, 2024

Show notes

In this episode of Search Off the Record, Gary Illyes and Lizzi Sassman take a deep dive into crawling the web: what is a web crawler, and how does it really work? Listen along as the Search team is joined by an expert web developer in the SEO community, Dave Smart, for an in-depth and technical discussion of all things crawling, and maybe dispel some myths along the way.

Resources:

Episode transcript → https://goo.gle/sotr070-transcript

Managing your crawl budget → https://goo.gle/3IzRZxl

Dave Smart on LinkedIn → https://goo.gle/3wPSuRA

Tame the Bots → https://goo.gle/4cfCQ1P

Search Central Help Forum → https://goo.gle/sc-forum

Indexing API docs → https://goo.gle/3v8yVU0

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast

Speaker: Gary Illyes, Lizzi Sassman

Products Mentioned: Search Off The Record

Transcript for What is a web crawler, really? Mar 14, 2024

Show notes

Search Central Product Experts Feb 21, 2024

Show notes

In this episode of Search Off the Record, John Mueller and Lizzi Sassman sit down with Aaseesh Marina, Product Support Manager, to discuss the Search Central community forums. Did you know there is a group of Product Experts and community members that can help you navigate your SEO questions? Listen along as the Search Team takes a deep dive into the Search Central help community forum and discover why it should be your go-to guide for any SEO help.

Resources:

Episode transcript → https://goo.gle/sotr069-transcript

Search Central help community → https://goo.gle/3sViTv3

Product Expert program → https://goo.gle/3SL6jrI

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast

Speaker: John Mueller; Lizzi Sassman;

Products Mentioned: Search Off The Record;

Transcript for Search Central Product Experts Feb 21, 2024

Show notes

Rewriting the SEO Starter Guide Jan 25, 2024

Show notes

The SEO Starter Guide is getting a refresh! Have you ever wondered how the Search team plans and writes such a document? In this episode of Search Off the Record, John Mueller, Gary Illyes, and Lizzi Sassman discuss which topics are still relevant, the right level of detail for a starter guide, and whether or not including anti-patterns in documentation is a good idea.

Resources:

Episode transcript → https://goo.gle/sotr068-transcript

SEO Starter Guide → https://goo.gle/42alrmy

SEO Starter Guide: What's all the drama? → https://goo.gle/4b6ZLMq

Let's pick a domain name → https://goo.gle/3tezc6t

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast

Speaker: John Mueller; Gary Illyes; Lizzi Sassman;,

Products Mentioned: Search Console;,