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    Business

    School of Sales by Macy McNeely

    The School of Sales by Macy McNeely, CEO and Founder of The Salesgirlsยฎ,  drops new juice every week, providing tangible takeaways to level up your sales, communication and leadership skills. Macy McNeely answers your questions centered around personal growth, entrepreneurship and all things sales. At School of Sales, we are passionate about making sales cool again and helping you reach your full potential in all parts of life. Sit back and enjoy. ๐Ÿ‹

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    Copyright: โ„— & ยฉ 2020 GUIDE Cultureยฎ Podcast

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    Latest Episodes:
    If You Avoid Your Taxes, Listen to This! Nov 04, 2026
    Show notes

    You can make good money and still feel like it slips through your fingers. Most of us were never taught how to keep it.
    Barb Schreihans wasnโ€™t either. She grew up on food stamps and now runs an extremely successful tax firm with 47 full-time employees. In this live conversation with Macy, she shares how she learned to trust herself with money and why spending on yourself isnโ€™t a reward, itโ€™s maintenance. She also explains how she thinks about taxes so sheโ€™s not handing over more than she has to.
    If youโ€™ve ever avoided your taxes, said โ€œitโ€™s fineโ€ when it wasnโ€™t, or wondered why the money never seems to stick, start here.
    โฑ๏ธ Timestamps
    0:00 Can you stop paying taxes?
    2:44 The hire that made 47 employees possible
    3:27 The text that changed how Macy sees self-care
    6:14 The 10% rule she follows every time she invests
    6:55 Why she touches her money
    9:19 Turning taxes into a game (and a farm for veterans)
    12:58 The Costa Rica customs line
    14:56 Why itโ€™s so hard to ask for what you want
    19:27 From Special Forces to her sales team
    24:16 The beliefs keeping women from mastering money
    30:44 Courtside next to LeBron
    35:28 The girl from Compton
    36:21 Crying on the floor in college
    42:00 Get Barbโ€™s Champagne Cash Codes
    42:24 Live Q&A: self-care on a tight budget
    44:57 Live Q&A: cars for two businesses
    47:24 Live Q&A: S corp vs. LLC taxed as an S corp
    50:52 Live Q&A: what it took to lead a team of 47
    โœจ Follow Barb on social: https://www.instagram.com/yourtaxcoach/

    • Join the Sell Your Offer Challengeโค๏ธโ€๐Ÿ”ฅ
    • Buy our Book, Persuade for Good๐Ÿ“–
    • Watch us on YouTube!๐Ÿš€
    • Follow us on Insta ๐Ÿ’—



    How to Build Systems to Actually Achieve Your Goals Oct 28, 2026
    Show notes

    I lose my wallet constantly, forget to close the fridge, and found gum stuck to my journal in church. I still hit my goals.
    This isnโ€™t about throwing your phone across the room or never buying cookies again. Itโ€™s about the system running inside your head: how you think, how you react, and how you manage your own mind.
    I walk through the three steps I use every week to do that: Decide, Obey, and Multiply. Youโ€™ll hear the question that kept me from quitting my business, why I only get to be the boss of my life for 90 minutes a week, and how an 80-page book I wrote in two weeks has helped bring in over $4 million.
    โฑ๏ธ Timestamps
    0:00 Your internal operating system
    0:37 Confessions of a Type B princess
    2:12 Step 1: Decide
    4:03 The power of tiny decisions
    6:43 The question that kept me from quitting
    8:36 Meet Queenie
    9:33 Your future brain vs. your reactive brain
    11:26 Step 2: Obey
    11:44 The parent and the toddler
    15:38 The boss and the employee
    17:44 The coach and the athlete
    18:40 The master and the minister
    22:49 Why feeling rushed is a red flag
    24:25 Step 3: Multiply
    24:44 The small book that changed everything
    29:00 Itโ€™s all just a vehicle
    30:31 Join me November 4
    ๐Ÿ—“๏ธ Purchase the Master Your Calendar, Master Your Life Workshop replay: https://join.thesalesgirls.com/myc-replayonly-page

    • Join the Sell Your Offer Challengeโค๏ธโ€๐Ÿ”ฅ
    • Buy our Book, Persuade for Good๐Ÿ“–
    • Watch us on YouTube!๐Ÿš€
    • Follow us on Insta ๐Ÿ’—



    How to Stop Dreading the Work Your Business Needs Oct 21, 2026
    Show notes

    I gave myself a full year to fix the part of my business I hated most and it only took 30 days.
    After training about 3,000 women in sales, I keep noticing one thing that separates the ones who win from the ones who don't and this keynote is about that one thing.
    โฑ๏ธ Timestamps
    0:00 Ashley Brock's intro: someone always goes first
    5:37 You can pay for the click, but not for them to stick
    6:52 The $25K offer that became $50K
    9:08 The strongest tree in Texas
    11:15 What Ed Mylett has to do with it
    14:03 The seed that can't grow on its own
    15:31 What stays with you your whole life
    17:17 The clean-your-room test
    18:20 Yes, there are dumb questions
    19:47 What a waiter in Vegas taught me
    20:39 How moms lift cars
    22:26 I went through five operators
    25:59 Three years vs. 30 days

    • Join the Sell Your Offer Challengeโค๏ธโ€๐Ÿ”ฅ
    • Buy our Book, Persuade for Good๐Ÿ“–
    • Watch us on YouTube!๐Ÿš€
    • Follow us on Insta ๐Ÿ’—



    How to Never Run Out of Content Ideas Again Oct 14, 2026
    Show notes

    I never wanted to be a content creator. I wanted to train women in sales. So I stopped creating content and started extracting it.
    If you sell an offer, you already know you have to say the same thing a million times. The hard part is doing it without boring yourself, boring your audience, or putting your whole life on camera.
    โฑ๏ธ TIMESTAMPS
    0:00 I never wanted to be an internet personality
    2:57 The anyway offer (and why I let it go)
    4:20 Anyway content
    5:09 Why oversharing makes people treat you casually
    7:13 The 5 categories in my story arsenal
    9:08 Your story is happening every single day
    10:26 Why extracting stories makes you better at sales
    16:58 The story extraction framework
    20:05 Example: the $1,200 cabana fan
    24:13 Example: โ€œIโ€™m not that kind of momโ€
    26:53 Example: the pond house
    27:56 Example: where legends are made
    29:04 Example: fever blister buddies
    31:52 Example: a big life needs big support
    36:18 Example: the webinar where I didnโ€™t teach a thing
    40:02 Social media is my gym
    โœจ Read the Untold Stories email series:https://go.thesalesgirls.com/lore-optin?utm_medium=referral&utm_source=youtube&utm_campaign=free-rsource&utm_content=lore-asset
    ๐Ÿ’„ Watch how to pitch your offer so one thing is worth it all: https://youtu.be/b2LCXVD0GLU
    ๐Ÿ’‹ See every reel from this video: https://www.instagram.com/p/DbGSdHkRpFC/
    https://www.instagram.com/p/Db345MYR8V0/
    https://www.instagram.com/p/Dcl4sgCxqxs/
    https://www.instagram.com/p/Dct_lmGRytB/
    https://www.instagram.com/p/DdUUmnPR6gh/

    • Join the Sell Your Offer Challengeโค๏ธโ€๐Ÿ”ฅ
    • Buy our Book, Persuade for Good๐Ÿ“–
    • Watch us on YouTube!๐Ÿš€
    • Follow us on Insta ๐Ÿ’—



    My Business Got Better When I Stopped Doing This Oct 07, 2026
    Show notes

    I sat in maybe two planning meetings for my own live event this year AND it was the best one we've ever hosted!!
    This is the behind-the-scenes of how I stopped orchestrating every detail of Sales Mastery Live, our annual in-person event, and started showing up as the artist instead. The Taylor Swift post that flipped it for me, why I ran the whole event like a concert, and the one thing I believe a founder should never hand off.
    โฑ๏ธ Timestamps
    0:00 Surprised by my own event
    1:33 What a fulfillment event is
    4:18 Why I hated the "orchestrator" kind of leadership
    8:22 Orchestrator vs. rockstar
    9:47 The Taylor Swift post that changed everything
    14:42 Treating a fulfillment event like a sales event
    16:25 Why you only get ONE point
    18:34 Why our theme was "Rich"
    19:50 Running the event like a concert
    20:43 Bringing in featured artists
    26:14 What I'll never do again
    28:03 Creating meaning around seemingly meaningless things
    30:34 What my team built without me
    32:01 "They're coming for your brain"
    34:58 The one thing only the founder owns
    37:20 How to get to Sales Mastery Live

    • Join the Sell Your Offer Challengeโค๏ธโ€๐Ÿ”ฅ
    • Buy our Book, Persuade for Good๐Ÿ“–
    • Watch us on YouTube!๐Ÿš€
    • Follow us on Insta ๐Ÿ’—



    Why Most Women Quit Before Their Business Takes Off Sep 30, 2026
    Show notes

    Most women don't fail at building a business online, they quit before it works!!
    Jasmine Star is one of the OGs of online business. She walked away from a full-ride scholarship to UCLA Law School to become a photographer before she even owned a camera. She made $100,000 her first year, went on to win awards for her work, and started helping other photographers build their businesses.
    In 2016, she paid $25,000 to join a mastermind where her hot seat question was "what's a webinar?" Two months later, her first course did $255K in five days, all organic, and the next launch did over $1 million. Since then she's built a membership, a tech company (without knowing a line of code), and a coaching program with its own team of coaches, and she's been on more than a thousand calls with women building their businesses.
    Live on stage, Macy asked Jasmine what separates the women who make it from the ones who stall out. Her answer wasn't strategy, and it wasn't better content.
    0:00 Meet Jasmine Star, the OG
    0:55 "I refuse to die": staying power in business
    1:38 Quitting law school to become a photographer (no camera required)
    3:48 The $25K mastermind and "what's a webinar?"
    6:54 Her mom, and the question that changed everything
    8:50 Why she wants women to make money
    14:25 What sets apart the women who run with it
    15:00 Double your cringe
    17:27 Consistency vs. strategy vs. quality
    20:09 Attract or repel
    22:30 Lessons from five seasons of business
    25:01 Sales come from the inside, and being too close to your own magic
    26:54 Rapid fire: flops, wins, and the $275 watch
    30:11 Audience Q&A: "What do I even have to offer?"

    ๐Ÿ’‹ Follow Jasmine Star on IG: https://www.instagram.com/jasminestar/

    • Join the Sell Your Offer Challengeโค๏ธโ€๐Ÿ”ฅ
    • Buy our Book, Persuade for Good๐Ÿ“–
    • Watch us on YouTube!๐Ÿš€
    • Follow us on Insta ๐Ÿ’—



    The Real Reason "Starving Artist" Is Still a Thing Sep 23, 2026
    Show notes

    The painting behind me in almost every ad we run was made by the woman in this video. Her name is Sydney Faulkner.
    Three years ago I went looking for a "woman in the arena" piece, the Roosevelt quote as an image instead of words, and a stranger on Instagram pointed me to Sydney. That painting has been in the background of my office, my content, and nearly every ad since, and it outperforms almost everything else we run.
    So we flew to her studio in Wilmington, North Carolina to talk to her properly, and to start building something together. Sydney is officially the artist on the Salesgirls team. There's a collection coming, and you'll see it here first.
    Then, in the middle of the conversation, she said one sentence about how she decides what to charge and I stopped the interview.
    This one is for every creative, service provider, and business owner who has ever sent a quote and felt sick about it after. We get into pricing on worth instead of permission, why meaning is what makes work valuable, how structure makes creatives more free instead of less, and what changes when you stop selling the object and start selling the story inside it.
    โœจ Follow Syd's work: https://www.instagram.com/bysydstudio/

    • Join the Sell Your Offer Challengeโค๏ธโ€๐Ÿ”ฅ
    • Buy our Book, Persuade for Good๐Ÿ“–
    • Watch us on YouTube!๐Ÿš€
    • Follow us on Insta ๐Ÿ’—



    Why More Ads, More Offers, and More Team Won't Grow Your Business Sep 16, 2026
    Show notes

    Sales are being made in your business. That's proof sales happened. It's not proof that your ability to sell is what made them.
    Most female founders skip the skill entirely and go straight to more ads, more funnels, more offers, more team. Then they hit a ceiling and can't figure out why. In this episode Macy walks the whole business building floor by floor, marketing, content, recruitment, retention, delivery, pricing, packaging, strategy, and shows exactly how your sales skill is running all of it.
    0:00 โ€” The scissors demonstration, and why effort isn't skill
    2:00 โ€” Your business is a building, and sales is the bottom floor
    4:24 โ€” Why Macy won't let a "high ticket closer" near her business
    8:25 โ€” The marketing floor, your sales message amplified
    10:12 โ€” How Dylan handled one objection publicly and ran an $80K launch
    12:13 โ€” Funnels, and Russell Brunson's "clone of your best salesperson"
    13:14 โ€” Why the webinar works, and where the $30K minimum comes from
    17:11 โ€” The content floor, tour guide vs. professor
    22:15 โ€” What a sales principle looks like inside content
    24:57 โ€” The recruitment floor, people aren't looking for a job
    29:11 โ€” The retention floor, the Chanel bag and the toilet paper
    33:36 โ€” The delivery floor, your life is a reflection of how you sell
    36:57 โ€” The pricing floor, $600K in 8 months and still stuck
    39:55 โ€” The packaging floor, and why Macy will never run a discount
    45:29 โ€” The strategy floor, and the $20K program that didn't use its own strategy
    47:41 โ€” Wiring $350,000 on a Thursday, and making $355,000 back by Halloween
    52:16 โ€” The axe, and how sharpening actually works

    • Join the Sell Your Offer Challengeโค๏ธโ€๐Ÿ”ฅ
    • Buy our Book, Persuade for Good๐Ÿ“–
    • Watch us on YouTube!๐Ÿš€
    • Follow us on Insta ๐Ÿ’—



    Stop Saying This Before a Sales Call Sep 09, 2026
    Show notes

    The exact phrase that gets a cold lead to book, show up, and buy โ€” and the one word that's quietly costing you the sale before the call even starts.

    Macy breaks down the difference between a "learning state" and a "decision state," why "consult call" (or discovery, or clarity call) puts people in the wrong one, and the seven-word phrase to use instead.

    0:00 โ€” Intro
    1:48 โ€” Why "consult call" is costing you
    2:38 โ€” The 3 reasons "consult call" backfires
    8:14 โ€” Whiteboard demo: the learning state
    15:38 โ€” The exact phrase to say instead
    18:04 โ€” Whiteboard demo: the decision state
    22:47 โ€” What this phrase does psychologically
    26:12 โ€” Real client story: booked and paid in 24 hours

    • Join the Sell Your Offer Challengeโค๏ธโ€๐Ÿ”ฅ
    • Buy our Book, Persuade for Good๐Ÿ“–
    • Watch us on YouTube!๐Ÿš€
    • Follow us on Insta ๐Ÿ’—



    I Was Trying to Be the Wrong Kind of Working Mom Sep 02, 2026
    Show notes

    โฑ๏ธ Timestamps
    0:00 โ€” Intro
    1:10 โ€” Why I thought I'd have to give up my business
    3:36 โ€” Crying myself to sleep over the fear of choosing
    4:49 โ€” Searching for a role model who'd done both
    8:01 โ€” Why I hated "manufacturing magical moments"
    10:40 โ€” The sentence my husband said that changed everything
    13:06 โ€” The 4 things I do: create, communicate, connect, coach
    14:25 โ€” #1: Create the moment before it happens
    18:10 โ€” #2: Communicate โ€” practicing words with adults
    19:49 โ€” #3: Connect โ€” giving them a social mission
    22:26 โ€” #4: Coach them through their emotions
    23:21 โ€” The story my dad taught me: "Good is cool"
    29:23 โ€” What this means for you

    • Join the Sell Your Offer Challengeโค๏ธโ€๐Ÿ”ฅ
    • Buy our Book, Persuade for Good๐Ÿ“–
    • Watch us on YouTube!๐Ÿš€
    • Follow us on Insta ๐Ÿ’—



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