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Scaling Tech – The Blueprint for Successful Tech Teams — Technology
Scaling Tech – The Blueprint for Successful Tech Teams

Are you a CTO, Chief Product Officer or Tech leader?

Then this one’s for you:

If there was one tool that would help you learn best practices and avoid top mistakes so that you can achieve your goals, would you consider that tool?
If you answered “yes,” this is the tool you’ve been looking for.

Debbie Madden is a serial tech entrepreneur.
She is well known for helping teams scale in ways that result in measurable outcomes paired with a strong culture. She is the founder & chair of Stride, a national agile software development consultancy. Stride helps the world’s top brands like SeatGeek, Spotify, Codecademy, and Casper get high-quality products to market while modeling the way for tech and product best practices that upskill and enable tech teams.
Episode after episode, you’ll hear top tech leaders and experts in their fields sharing first-hand successes, failures, and lessons learned about the topics that are a high priority for today’s tech teams.

Let the technology leaders of our time share first-hand stories of successes, failures, and lessons learned as they lead and grow their teams amid an ever-changing landscape.

For more information on Debbie Madden and Stride visit https://www.stride.build/

Copyright: © Copyright 2023 Debbie Madden

Latest Episodes:

Outcomes Over Output with Josh Seiden May 09, 2023

Show notes

What comes first: the outcome or the output? Today I'm chatting to Josh Seiden about one of my favorite topics: outcomes over outputs. Josh is actually the author of a book with that exact title, Outcomes over Output: Why customer behavior is the key metric for business success.

Josh is also the co-author of Lean UX: Designing Great Products with Agile Teams, and Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously.

For Josh, the answer is clear: if we can define an outcome as a change in human behavior that creates value, then it's worth putting that ahead of the output or 'thing' we are creating.

This is a fascinating approach to redefining the way we work, the way we set OKRs, and the way we measure success. When the name of the game is efficient growth, defining your outcomes is crucial.

How do we make sure we are committing to the right work, though? And how do we articulate that to the teams that we build? Let's find out!

"Let's really think about what are the things that people value, what are the outcomes that we're trying to get, and then work backwards to get to the output we need to make." ~ Josh Seiden

In This Episode:

- Why outputs follow outcome

- Understanding how outcome is a change in human behavior (that creates value)

- What do we mean when we say "outcome"?

- What do we need to do to deliver an outcome?

- What are AGILE teams committing to stakeholders?

- How do we think about the way we organize our teams?

And more!

Connect with Josh Seiden:

- Website-https://www.joshuaseiden.com/

- Outcomes Over Output: Why customer behavior is the key metric for business success https://www.amazon.com/Outcomes-Over-Output-customer-behavior/dp/1091173265/

- Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously - https://www.amazon.com/Sense-Respond-Successful-Organizations-Continuously/dp/1633691888

- Lean UX: Applying Lean Principles to Improve User Experience - https://www.amazon.com/Lean-UX-Applying-Principles-Experience/dp/1449311652

Connect with Debbie Madden:

- Website - https://www.stride.build/

- LinkedIn - https://www.linkedin.com/in/debbiemadden1/

- LinkedIn Page - https://www.linkedin.com/company/stride-build/

Expanding Customer Segmentation with Greenhouse CTO Mike Boufford May 02, 2023

Show notes

Mike is the CTO at Greenhouse, the hiring operating system for people-first companies that enables fair and equitable hiring. And today, he's in conversation with me about how to expand customer segmentation after you've hit your product market fit.

Mike wrote his first lines of code at Greenhouse 11 years ago, and he's continued to grow with the company. There's a lot to learn from Mike as he shares his secrets on learning about different aspects of business and the company (and seeing business learning as a hobby), as well as offering up advice for other startups in the tech space.

One example is that you don't have to be all things to all people to succeed as a startup in the tech industry. Making decisions that benefit your business and your customer today, and in six months' time, is what you should be concerned with.

Mike illustratively shares examples of different customers, their different demands, and ultimately how Greenhouse defines their Ideal Customer Profile. I'm sure you'll appreciate this episode of Scaling Tech. Please join me.

"When you start seeing really good retention (and) really good conversion rates, that might be an indicator that you should think about where you have more weakness – and try to get stronger there." ~ Mike Boufford

In This Episode:

- How Greenhouse got its first 200 clients via word of mouth alone

- How does Greenhouse think about customer segmentation?

- How does Greenhouse cater to different customers?

- Appreciating the lesson of 'stop them at the front door'

- Getting clear about your ICP (Ideal Customer Profile)

- Considering scaling as it pertains to product market fit

- Mike's approach of seeing business as his hobby in order to grow

And more!

Connect with Mike Boufford:

- LinkedIn - https://www.linkedin.com/in/boufford

- Greenhouse - http://www.greenhouse.com

Connect with Debbie Madden:

- Website - https://www.stride.build/

- LinkedIn - https://www.linkedin.com/in/debbiemadden1/

- LinkedIn Page - https://www.linkedin.com/company/stride-build/

Creating Effective OKRs for Tech Teams with Jeff Gothelf May 02, 2023

Show notes

Are you part of a tech team that is searching for constant and continuous improvement to get better in your business every quarter, every year, and with every software or product launch? Have you had the term 'OKR' bandied about as you try to decide on your company's Outcomes and Key Results?

Jeff Gothelf is the co-author of Lean UX: Designing Great Products with Agile Teams, and Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously. Jeff is my guest today on Scaling Tech, and he's helping me unpack this popular management concept known as OKRs.

When should your Key Results be Outcomes driven – and when should they be Output based? How do we give our tech teams the space and autonomy to identify a solution (and the freedom to pivot) while still holding the company accountable to clearly articulated goals?

As well as being a prolific author, Jeff is a keynote speaker, trainer, and coach with large organizations – not only helping them build better products, but also build a culture that builds better products too. As such, he is ideally positioned to offer unique insight into how to create the right OKRs for your company.

"This is definitely the flavor of the moment when it comes to management ideas." ~ Jeff Gothelf

In This Episode:

- Why 'the making of a thing' doesn't necessarily indicate value delivered to the market

- When is it preferred to set an Outcome-Driven Key Result (over Output)?

- What do teams often get wrong when setting OKRs?

- The problem of changing your OKRs just to match the work you're already doing

- The importance of product discovery when setting OKRs

And more!

Resources:

- Free 1.5-hour Product Strategy Alignment workshop - ideal for any tech teams who seek alignment around ensuring you are building the products/features that are most valuable to your business. Email debbie@stridenyc.com to see if you qualify.

Connect with Jeff Gothelf:

- Sense and Respond: How Successful Organizations Listen to Customers and Create New Products Continuously - https://www.amazon.com/Sense-Respond-Successful-Organizations-Continuously/dp/1633691888

- Lean UX: Applying Lean Principles to Improve User Experience - https://www.amazon.com/Lean-UX-Applying-Principles-Experience/dp/1449311652

- Website - https://jeffgothelf.com/

Connect with Debbie Madden:

- Website - https://www.stride.build/

- LinkedIn - https://www.linkedin.com/in/debbiemadden1/

- LinkedIn Page - https://www.linkedin.com/company/stride-build/

Introducing Scaling Tech May 02, 2023

Show notes

Are you a CTO, Chief Product Officer, or Tech leader? Have you been missing all the good things – the passion, the curiosity, the innovation, and the camaraderie – that came from tech conferences since the pandemic took its toll on live events? If so, fear not! I am here to bring the tech industry to your home.

I'm Debbie Madden, a serial tech entrepreneur and the host of Scaling Tech. Each week I will be interviewing tech leaders as we focus on one key topic, and they share their successes and failures – knowledge that you can then apply to your business and share with your team.

In this introductory episode, I lay out my plan on how you, as a tech leader, can apply today’s best practices to lead a high-functioning tech team in an ever-changing tech landscape. I'm excited for this journey – let's dive in!

"If we can't bring the tech leaders to the network, we're gonna bring the network to the tech leaders." ~ Debbie Madden

In This Episode:

- Appreciating Debbie's history in the tech industry

- Why Learning is more important NOW than ever for the next generation of tech leaders

- What can we expect from Debbie's new show?

Resources:

- Free 1.5 hour Product Strategy Alignment workshop - ideal for any tech teams who seek alignment around ensuring you are building the products/features that are most valuable to your business. Email debbie@stridenyc.com to see if you qualify.

Connect with Debbie Madden:

- Website - https://www.stride.build/

- LinkedIn – https://www.linkedin.com/in/debbiemadden1/

- LinkedIn Page - https://www.linkedin.com/company/stride-build/

Welcome to Scaling Tech - The blueprint for successful tech teams Apr 13, 2023

Show notes

Are you a CTO, Chief Product Officer or Tech leader?

Then this one's for you:

If there was one tool that would help you learn best practices and avoid top mistakes so that you can achieve your goals, would you consider that tool?

If you answered "yes," this is the tool you've been looking for.

Debbie Madden is a serial tech entrepreneur.

She is well known for helping teams scale in ways that result in measurable outcomes paired with a strong culture. She is the founder & chair of Stride, a national agile software development consultancy. Stride helps the world's top brands like SeatGeek, Spotify, Codecademy, and Casper get high-quality products to market while modeling the way for tech and product best practices that upskill and enable tech teams.

Episode after episode, you'll hear top tech leaders and experts in their fields sharing first-hand successes, failures, and lessons learned about the topics that are a high priority for today’s tech teams.

Let the technology leaders of our time share first-hand stories of successes, failures, and lessons learned as they lead and grow their teams amid an ever-changing landscape.

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