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    Business

    Sales Transformation

    Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.

    Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it’s mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.

    With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.

    So, if you’re ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let’s transform the way we sell, together!

    Advertise

    Copyright: Copyright © Leadium, Inc. 2023

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #402 S2 Episode 271 - STRENGTH IN NUMBERS: Math Of Sales 101 With Ryan Reisert Aug 30, 2022
    Show notes

    SALES IS NOT JUST AN ART, OR SCIENCE, IT ALSO HAS SOME MATH IN IT!

    Ryan Reisert is back to talk about what he does best, the Math of Sales. Tune in to Ryan as he shares with Collin what the Math of Sales is, and a little demonstration using his own sales numbers, all these only here in Sales Transformation.

    Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!

    Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!

    Power up your podcast experience by joining our Free Podcast Community!

    EPISODE HIGHLIGHTS

    • Discussing the “Math of Sales”
    • Ryan discusses his own numbers
    • What to look at in the campaign creation process

    “Every time I have an offer, that offer needs to go back to who cares about this? What is it that they care about from a targeted message? What is it that we're actually offering you, and how to articulate that via the channel? What channel should I be using to send this information? Is it phone, email, ads, events, whatever, and then finally, timing.” - Ryan Reisert

    Connect with Ryan and learn more about what he’s been working on!

    • About Ryan
    • About Phone Ready Leads
    • PhoneReadyLeads.com

    Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

    • About Collin
    • About Salescast
    • Salescast Community
    • Sales Transformation

    Wanna kick off your own kick-ass podcast?

    Already have one? How about growing it, or even monetizing it?

    LET’S TALK.


    #401 S2 Episode 270 - NEXT: The Mindset Of Always Moving Forward To The Next Call Aug 29, 2022
    Show notes

    THE PAST IS HISTORY, AND SO ARE YOUR PREVIOUS CALLS.

    Collin shares in this episode that some people have difficulties moving on to the next call. Is it really a big deal?

    Tune in and learn about the mindset needed to be able to brush off your last call, and get to the next, only here in Sales Transformation.

    Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!

    Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!

    Power up your podcast experience by joining our Free Podcast Community!

    EPISODE HIGHLIGHTS

    • Getting into the mindset of making the calls
    • Difficulties in setting aside others to get on the call

    “There's a big piece of mindset and a lot of people have a hard time setting their last call aside to get into the next call.” - Collin Mitchell

    Connect with Ryan and learn more about what he’s been working on!

    • About Ryan
    • About Phone Ready Leads
    • PhoneReadyLeads.com

    Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

    • About Collin
    • About Salescast
    • Salescast Community
    • Sales Transformation

    Wanna kick off your own kick-ass podcast?

    Already have one? How about growing it, or even monetizing it?

    LET’S TALK.


    #400 S2 Episode 269 - FEAR NOT, WE’RE ALWAYS HOT: Collin Shares Why Salespeople Should Not Worry Too Much Aug 28, 2022
    Show notes

    WHAT LAYOFF?

    Many salespeople, like other workers, fear being laid off. But fear not as Collin shares some encouragement, clarifying why salespeople are still sought after and that there will always be opportunities for them.

    Learn more here in this latest episode of Sales Transformation.

    Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!

    Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!

    Power up your podcast experience by joining our Free Podcast Community!

    EPISODE HIGHLIGHTS

    • Companies will always need salespeople
    • Why salespeople should not worry about layoffs

    “Regardless of what they're doing today, if they lost it or the company folded, they could get a job and get right back to where they were selling something else.” - Collin Mitchell

    Connect with Ryan and learn more about what he’s been working on!

    • About Ryan
    • About Phone Ready Leads
    • PhoneReadyLeads.com

    Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

    • About Collin
    • About Salescast
    • Salescast Community
    • Sales Transformation

    Wanna kick off your own kick-ass podcast?

    Already have one? How about growing it, or even monetizing it?

    LET’S TALK.


    #399 S2 Episode 268 - DO IT LIVE! Ryan Reisert’s Approach To Motivating Cold Callers Aug 27, 2022
    Show notes

    “DO IT LIVE!”

    This is one of Ryan Reisert’s famous lines in his own podcast, Outbound Sales No Fluff. Ryan is one of the most active live cold call performers on social platforms today and he explains why he wants to motivate people this way.

    Check out Ryan in this latest episode of Sales Transformation.

    Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!

    Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!

    Power up your podcast experience by joining our Free Podcast Community!

    EPISODE HIGHLIGHTS

    • Be transparent on what works, and what doesn't
    • Doing live calls to motivate others to do calls

    “If I can motivate just one more salesperson to get out there and they want more call and their results and one more sale like that's a good thing for our economy right now” - Ryan Reisert

    Connect with Ryan and learn more about what he’s been working on!

    • About Ryan
    • About Phone Ready Leads
    • PhoneReadyLeads.com

    Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

    • About Collin
    • About Salescast
    • Salescast Community
    • Sales Transformation

    Wanna kick off your own kick-ass podcast?

    Already have one? How about growing it, or even monetizing it?

    LET’S TALK.


    S2 Episode 267 - The Power Of Storytelling While Done Easy And Sexy Aug 26, 2022
    Show notes

    ONCE UPON A TIME…

    Storytelling in selling is something that a lot of sellers won’t take seriously as they either think they are not cut for it or they think it’s a waste of time. What they don’t realize is that storytelling is a very powerful tool to build up a relationship with your prospect toward the selling part of the conversation.

    Tune in to the full interview of Ravi Rajani and discover the power of storytelling and you can make it sexy and effective, only here in Sales Transformation.

    Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!

    Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!

    Power up your podcast experience by joining our Free Podcast Community!

    EPISODE HIGHLIGHTS

    • IT’S STORY TIME! Discovering The Selling Power Of Storytelling
    • WRAP IT UP! Developing A Relevant Story For The Prospect
    • EASY-PEASY! How To Deliver A Quick And Impactful Story
    • STORYTELLING FOR VIRTUAL SELLING: How To Effectively Deliver A Story In A Virtual Selling Set-Up
    • TREAD WITH CAUTION: Avoid Saying The Wrong Thing To The Right Person

    Connect with Ravi and learn more about what he’s been working on!

    • About Ravi
    • About Ravi Rajani Consulting
    • Ravi Rajani Website
    • The Influential Communicator Podcast

    Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

    • About Collin
    • About Salescast
    • Salescast Community
    • Sales Transformation

    Wanna kick off your own kick-ass podcast?

    Already have one? How about growing it, or even monetizing it?

    LET’S TALK.


    #397 S2 Episode 266 - TREAD WITH CAUTION: Avoid Saying The Wrong Thing To The Right Person Aug 25, 2022
    Show notes

    WATCH OUT ON YOUR WAY!

    Like any other conversation, you have to be careful with what you say or ask when storytelling, especially when you are asking about something to relate with the prospect.

    Tune in now and learn more about this in Ravi and Collin’s conversation, only here in the latest episode of Sales Transformation.

    Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!

    Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!

    Power up your podcast experience by joining our Free Podcast Community!

    EPISODE HIGHLIGHTS

    Collin - Be careful with what you assume

    “I guess they could go either way, so be careful. Be careful with what you assume, in how you ask the question, to tee them up to tell you a story.”

    Ravi - Be mindful with your questions

    “Be very, very mindful of what you're asking, and in that case, I couldn't say the wrong thing to the right person.”

    Connect with Ravi and learn more about what he’s been working on!

    • About Ravi
    • About Ravi Rajani Consulting
    • Ravi Rajani Website
    • The Influential Communicator Podcast

    Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

    • About Collin
    • About Salescast
    • Salescast Community
    • Sales Transformation

    Wanna kick off your own kick-ass podcast?

    Already have one? How about growing it, or even monetizing it?

    LET’S TALK.


    #396 S2 Episode 265 - STORYTELLING FOR VIRTUAL SELLING: How To Effectively Deliver A Story In A Virtual Selling Set-Up Aug 24, 2022
    Show notes

    LOOK AT ME NOW!

    The beauty of a story is nothing if you fail to do proper eye contact, whether it’s face-to-face or virtually.

    Ravi will be giving us tips on how to properly deliver a good story virtually for more effective storytelling, especially in this virtual selling age.

    Tune in to learn these tips here in the latest episode of Sales Transformation!

    Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!

    Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!

    Power up your podcast experience by joining our Free Podcast Community!

    EPISODE HIGHLIGHTS

    Look down the lens of your camera

    “Here's what I want you to do people, I want you to look down the lens of the camera, and think of it as the eyes of your best friend.”

    It's weird, but get used to it!

    “The demeanor in the emotion that you put into what you're saying matters a lot, and it is weird looking at the camera lens, but look, this is the way that we're doing business.”

    Always ask an open-ended question

    “That immediately starts to build a connection so something small that you can do is ask an open-ended question.”

    Connect with Ravi and learn more about what he’s been working on!

    • About Ravi
    • About Ravi Rajani Consulting
    • Ravi Rajani Website

    Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

    • About Collin
    • About Salescast
    • Salescast Community
    • Sales Transformation

    Wanna kick off your own kick-ass podcast?

    Already have one? How about growing it, or even monetizing it?

    LET’S TALK.


    #395 S2 Episode 264 - EASY-PEASY! How To Deliver A Quick And Impactful Story Aug 23, 2022
    Show notes

    WHY MAKE IT SO COMPLICATED?

    A lot of sellers do not engage in storytelling because they think it complicates things when it is not.

    Ravi is back to talk about how you can create an impactful story with a 10-day 60-second video challenge using the PSA method. Discover how you can do this in 4 easy steps only here in the latest episode of Sales Transformation!

    Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!

    Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!

    Power up your podcast experience by joining our Free Podcast Community!

    EPISODE HIGHLIGHTS

    Why reps don't apply storytelling

    “The first one is a belief that you're not an innate storyteller. There's this belief that it's not a skillset or a muscle that can be worked on. You're either born with it, or you're not, and I don't believe it. My opinion, that's not the truth. I believe it's something you can obtain.”

    Try the PSA method

    “You've got to use a specific method, and this method is called the PSA method to share the story. And now a great dude called Victor Antonio calls this the SPAR framework and different people call it the P framework. Whatever it is, but I believe in it as a PSA method, point, story, audience impact.”

    4 easy-peasy steps of storytelling

    “You're going to give the context, the conflict, the turning point, and the transformation, and then you're gonna head to why this is important to the individual watching this video today.”

    Less is more

    “It's about plucking the moral of the story from that and aligning it with a million dollar problem.”

    Connect with Ravi and learn more about what he’s been working on!

    • About Ravi
    • About Ravi Rajani Consulting
    • Ravi Rajani Website

    Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

    • About Collin
    • About Salescast
    • Salescast Community
    • Sales Transformation

    Wanna kick off your own kick-ass podcast?

    Already have one? How about growing it, or even monetizing it?

    LET’S TALK.


    #394 S2 Episode 263 - WRAP IT UP! Developing A Relevant Story For The Prospect Aug 22, 2022
    Show notes

    STORIES ARE MEANT TO RELATE.

    Ravi is back to talk about the ins and outs of storytelling.

    In this episode, Ravi and Collin will discuss the need to wrap your story around the prospect’s problem and ensure that it’s the right story for the client.

    Start telling amazing stories with what you’ll learn in this latest edition of Sales Transformation.

    Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!

    Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!

    Power up your podcast experience by joining our Free Podcast Community!

    HIGHLIGHTS

    • Wrap your story around the million-dollar problem
    • Focus on your delivery and description
    • Case studies vs. success stories
    • Pick the right story for the prospect

    QUOTES

    Ravi - Wrap it up with relevance:

    “Wrapping your story around how you've served somebody with a similar DNA, who's gone from pain to glory, and alleviated that problem is huge.”

    Ravi - Delivery makes the difference:

    “You really got to think about the delivery because that's one really, really good way to separate you.”

    Connect with Ravi and learn more about what he’s been working on!

    • About Ravi
    • About Ravi Rajani Consulting
    • Ravi Rajani Website

    Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

    • About Collin
    • About Salescast
    • Salescast Community
    • Sales Transformation

    Wanna kick off your own kick-ass podcast?

    Already have one? How about growing it, or even monetizing it?

    LET’S TALK.


    #393 S2 Episode 262 - IT’S STORY TIME! Discovering The Selling Power Of Storytelling With Ravi Rajani Aug 21, 2022
    Show notes

    DITCH THE FEATURE SELLING AND START STORYTELLING.

    Many sellers are too focused on the features, the benefits, and the scripts are getting too boring. It’s time for some storytelling to get the message across.

    Ravi, Founder of Ravi Rajani Consulting is here to discuss the power of storytelling and how it can be a game changer for you, listen up only here in Sales Transformation.

    Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better!

    Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!

    Power up your podcast experience by joining our Free Podcast Community!

    HIGHLIGHTS

    • Build relationships with stories
    • Becoming a storyteller
    • You shouldn't make up stories
    • Find the million dollar problem
    • It's all about the delivery
    • Wrap your story on the prospect's problem

    QUOTES

    Collin - Don’t sell, there are stories to tell:

    “Ditch feature selling and start storytelling so they can increase their ACV, reduce their sales cycle and win relationships for life.”

    Ravi - Shut up if you’re just making it up:

    “You're not going to have a conviction in what you're saying. It's just not ethically moral.”

    Ravi - It’s all about the delivery of the story:

    “A lot of people feel like their stories are boring when actually it's just framing and the way they describe it, and the way that they share the story. That's a game changer.”

    Connect with Ravi and learn more about what he’s been working on!

    • About Ravi
    • About Ravi Rajani Consulting
    • Ravi Rajani Website

    Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

    • About Collin
    • About Salescast
    • Salescast Community
    • Sales Transformation

    Wanna kick off your own kick-ass podcast?

    Already have one? How about growing it, or even monetizing it?

    LET’S TALK.


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