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    Business

    Sales Transformation

    Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.

    Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it’s mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.

    With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.

    So, if you’re ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let’s transform the way we sell, together!

    Advertise

    Copyright: Copyright © Leadium, Inc. 2023

    • Apple Podcasts
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    • Spotify

    Latest Episodes:
    #452 S2 Episode 321 - MOM KNOWS BEST: Anthony Natoli’s Downward Spiral And Realization Oct 19, 2022
    Show notes

    GET YOUR ACT TOGETHER!

    Moms can be annoying and nagging, but they know best when it comes to how their kids should fix themselves. Anthony Natoli shares his story of falling into a downward spiral and how his mother’s ultimatum became a wake-up call for him that it’s time to fix himself. Tune in and learn more in this latest episode of Sales Transformation.

    Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!

    Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!

    TRANSFORMING MOMENTS

    • Anthony's story led him into helping people in sales
    • Anthony's wake-up call to take better care of himself
    • Mom's ultimatum to get his act together

    “I went through a lot of mental health battles with depression, anxiety, and addiction. I did well in sales, but my personal life really did suffer, and the last three years have been transformable for me. In that I finally found, you know, my purpose and you know, my core values, and what's really important to me in life.” - ANTHONY: His 3-year transformation to a better self

    Connect with Anthony and learn more about what he’s been working on!

    About Anthony

    About Lattice

    Lattice.com

    Connect with Collin

    LinkedIn

    YouTube

    Newsletter

    Twitter

    IG

    TikTok


    #451 S2 Episode 320 - BREAK THE CHAIN: Know Your Worth, Transcend Beyond Valuing To A Number Oct 18, 2022
    Show notes

    DON’T BE SO HARSH ON YOURSELF. YOU ARE MORE THAN JUST A NUMBER.

    Many sellers suffer from mental health because of performance anxiety, spiraling into depression, and destructive habits. Today, Collin focuses his talk with Anthony Natoli on breaking this norm, and that people should stop valuing themselves based on their number, and start working on their improvement. It’s time to transcend this norm by tuning in to the latest episode of Sales Transformation.

    Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!

    Stop sending boring sales e-mails and start sending personalized GIFs and Memes with VIDU.io!

    TRANSFORMING MOMENTS

    • Struggles with inner chaos despite the successful exterior
    • Problem with validating yourself based on your performance
    • Sales can be rough on you
    • The best sellers lose more than they win

    “Even some of the best sellers, lose more than they win, and so the interesting thing there is that, by working on yourself, you were able to detach from some outcomes that you couldn't control, and be confident and not really tie yourself worth to like your number.”- Collin: Don’t tie your worth to a number

    Connect with Anthony and learn more about what he’s been working on!

    About Anthony

    About Lattice

    Lattice.com

    Connect with Collin

    LinkedIn

    YouTube

    Newsletter

    Twitter

    IG

    TikTok


    #450 S2 Episode 319 - KEEPIN’ IT SIMPLE: Breaking The Belief That Building Relationships Is Difficult Oct 17, 2022
    Show notes

    IT’S NOT THAT COMPLICATED

    A lot of sellers act like building a relationship is such a trivial thing to do, but in this episode, Aaron discusses how fascinatingly simple it is. He will also explain why transparency is very important and why you should show your value upfront, only here, in Sales Transformation.

    Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!

    Power up your podcast experience by joining our Free Podcast Community!

    TRANSFORMING MOMENTS

    • There's always some element of a relationship
    • Transparency is very important
    • We have to show our value upfront

    “Building a relationship is as much as just sending a text to say hello, or happy birthday or something. It doesn't have to take you to know, lunches and breakfasts and things like that. It's just constantly remaining a good person, top of mind to people.” - Aaron: It’s just about being a good person upfront

    Connect with Aaron and learn more about what he’s been working on!

    • About Aaron
    • About Opkalla
    • Opkalla.com

    Connect with Collin HERE or through LinkedIn!

    Tune in to more exciting episodes of Sales Transformation!

    Be sure to leave a comment or review!


    #449 S2 Episode 318 - WITH GREAT POWER… Learning the P.O.W.E.R.F.U.L. Framework Oct 16, 2022
    Show notes

    ARE YOU P.O.W.E.R.F.U.L ENOUGH?

    Marcus is back to discuss the P.O.W.E.R.F.U.L. Framework, which he included in his book, and explain its meaning. He will also touch on other bits such as what it means to be a true decision-maker. Let’s harness the power together by tuning in to this latest episode of Sales Transformation.

    Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!

    Power up your podcast experience by joining our Free Podcast Community!

    TRANSFORMING MOMENTS

    • The P.O.W.E.R.F.U.L. Framework
    • Level 10 power of beliefs
    • What is true decision making

    “A true high-level decision-maker, if he allocates, say, let's call 100k towards your sales tech stack for the year, if there is true high a decision-maker if they find a solution to make them even better, help them achieve their solve big problems that either big goals, they can take another 50k from somewhere else and move it or they find a different way to fund it. That's what true decision-making can truly do.” - Marcus: What a true decision-maker does

    Connect with Marcus and learn more about what he’s been working on!

    • About Marcus
    • 6 Figure Sales Secrets

    Connect with Collin HERE or through LinkedIn!

    Tune in to more exciting episodes of Sales Transformation!

    Be sure to leave a comment or review!


    #448 S2 Episode 317 - IT’S A GOLD MINE!!! The Valuable Things You Get From The Winback Process Oct 15, 2022
    Show notes

    THERE’S GOLD BURIED IN YOUR LOST CUSTOMERS.

    Doing the winback process brings out a lot of valuable things, and it doesn’t only mean money. You can actually learn a ton of things through the feedback that you can collect along the way, and these learnings can help you get better. Let’s dig up more of this buried gold in this latest episode of Sales Transformation.

    Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!

    Power up your podcast experience by joining our Free Podcast Community!

    TRANSFORMING MOMENTS

    • Things you learn from winback that you can't from anywhere else
    • Timing is very important in mitigating churn
    • Not winning them back today doesn't mean forever
    • Sometimes you need to leave something to appreciate what you had

    “There are things that you learn in the Winback process that you can't learn anywhere else. So we're talking about feedback. So even if somebody doesn't necessarily come back, let's say, you're in the average, and 20% to 30% of the people you try to win back, come back, but you have conversations with a good majority of the remaining people that didn't come back. There's so much that you learn through those interviews in those surveys, they're going to help you overall, as a business” - Collin

    Connect with Dan and learn more about what he’s been working on!

    • About Dan
    • About Winback Labs
    • WinbackLabs.com

    Connect with Collin HERE or through LinkedIn!

    Tune in to more exciting episodes of Sales Transformation!

    Be sure to leave a comment or review!


    #447 S2 Episode 316 - BABY COME BACK! The Wonders Of Winback With Dan Pfister Oct 14, 2022
    Show notes

    THE PROBLEM WITH SALES CULTURE IS THAT WE ARE SO FOCUSED ON ACQUISITION

    We tend to overlook the hidden gems from customers that we lost along the way. Join us today as we welcome Dan Pfister, Founder of Winback Labs, as he talks about the importance of Winback and what tremendous impact it can bring to your sales. Tune in and learn more from Dan that there’s gold buried in your lost customers, here in Sales Transformation.

    Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!

    Power up your podcast experience by joining our Free Podcast Community!

    TRANSFORMING MOMENTS

    • Winback is not treated as part of the sales culture
    • People always talk about the acquisition
    • Can't help falling in love with winback
    • We can win back people if we do it properly

    “What I learned about just doing this, like on an Adhoc basis, is that I didn't know that a lot of people would come back. I didn't know there's a lot of people who tried our competitors and found that they liked us better and if we just simply reached out properly.” - Dan: Discovering the power of Winback

    Connect with Dan and learn more about what he’s been working on!

    • About Dan
    • About Winback Labs
    • WinbackLabs.com

    Connect with Collin HERE or through LinkedIn!

    Tune in to more exciting episodes of Sales Transformation!

    Be sure to leave a comment or review!


    #446 S2 Episode 315 - WHEN THE PRICE IS NOT RIGHT: Why People Leave And How To Win Them Back Oct 13, 2022
    Show notes

    A lot of people assume that it’s always the price.

    GUESS WHAT? THEY ARE WRONG!

    In today’s episode, Collin talks to Dan Pfister about the wrong assumptions by most people that customers who leave you are just not satisfied with the price. Tune in and together let’s bust this myth in this latest episode of Sales Transformation.

    Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!

    Power up your podcast experience by joining our Free Podcast Community!

    TRANSFORMING MOMENTS

    • Let's talk about hiring with Nigel Green
    • Why you should listen to Nigel
    • We all have a bias in hiring
    • Instincts vs. evidence-based practice

    “It's just people naturally, just assume that it's got to be price, it's got to be something about the price, and I'm going to take a bit of a wild guess here, but I'm assuming a lot of times, it has nothing to do with price.” - Collin: It has nothing to do with the price

    Connect with Dan and learn more about what he’s been working on!

    • About Dan
    • About Winback Labs
    • WinbackLabs.com

    Connect with Collin HERE or through LinkedIn!

    Tune in to more exciting episodes of Sales Transformation!

    Be sure to leave a comment or review!


    #445 S2 Episode 314 - BASIC INSTINCT: How Biases Affect Hiring Decisions With Nigel Green Oct 12, 2022
    Show notes

    LEFT OR RIGHT, THIS GUY OR THAT GUY, EVERYONE HAS A BIAS

    One element of being a human is instinct, and sometimes it’s basic nature for us to use it rather than more reasonable criteria when making a decision. Nigel Green, the author of Revenue Harvest, talks about the battle between biases and instinct versus evidence-based practice when hiring people, and you will learn more by tuning in to this latest episode of Sales Transformation.

    Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!

    Power up your podcast experience by joining our Free Podcast Community!

    TRANSFORMING MOMENTS

    • Let's talk about hiring with Nigel Green
    • Why you should listen to Nigel
    • We all have a bias in hiring
    • Instincts vs. evidence-based practice

    “I think that all of us have a bias, and that's the first reason, we all have a bias. Meaning that we have a bias with our relationship with hiring, meaning we think we're better than we might actually be, and so we tend to do the second part, which is the second most important thing, we tend to rely more on instincts than we do an actual evidence-based practice.” - Nigel: We all have a bias when hiring

    Connect with Nigel and learn more about what he’s been working on!

    • About Nigel
    • About Affirm Health
    • AffirmHealth.com
    • Revenue Harvest

    Connect with Collin HERE or through LinkedIn!

    Tune in to more exciting episodes of Sales Transformation!

    Be sure to leave a comment or review!


    #444 S2 Episode 313 - DO GOOD, HIRE GOOD: The Right Approach In Looking For Sales Hires Oct 11, 2022
    Show notes

    YOU ONLY GET GOOD PEOPLE IF YOU DO GOOD YOURSELF

    In this episode, Collin talks to Nigel Green and discusses why it is important to actively search for the best talent by looking outbound, and when you’re doing inbound, compensate your referring employees fairly. Learn more about this in the latest episode of Sales Transformation.

    Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!

    Power up your podcast experience by joining our Free Podcast Community!

    TRANSFORMING MOMENTS

    • Actively search for the best talent
    • Hire from customer referrals
    • Compensate your employees who refer new hires
    • Pause, slow down, and take time to make good hires

    “Why wouldn't you offer the exact same compensation that you would to a recruiter to your own employees? Make it worth their time? Make it matter?” - Collin: Compensate referring employees fairly

    Connect with Nigel Green and learn more about what he’s been working on!

    • About Nigel
    • About Affirm Health
    • AffirmHealth.com
    • Revenue Harvest

    Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

    • About Collin
    • About Salescast
    • Salescast Community
    • Sales Transformation

    Wanna kick off your own kick-ass podcast?

    Already have one? How about growing it, or even monetizing it?

    LET’S TALK.


    #443 S2 Episode 312 - SOCIAL WARFARE: Why You Should Keep Posting On Social Oct 10, 2022
    Show notes

    “STRIKE FIRST, STRIKE HARD.” - Cobra Kai

    Bradley talks about the importance of posting on social as a salesperson. If a salesperson is not posting on social, he is essentially giving his competitor the chance to do so. It’s very important to be more active on social than your competitor and you will learn more about it from Bradley in this episode of Sales Transformation.

    Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io!

    Power up your podcast experience by joining our Free Podcast Community!

    TRANSFORMING MOMENTS

    • Getting started in engaging with content and podcasting
    • Frustration from salespeople who don't do social
    • Social is where your audience and potential buyers are

    “If you're a salesperson, you're not posting on social, you're essentially giving airtime to competitors, to communicate with your buyers.” - Bradley: Not posting on social is enabling competitors

    Connect with Bradley and learn more about what he’s been working on!

    • About Bradley
    • The Employee Advocacy and Influence Podcast
    • About DSMN8
    • DSMN8.com

    Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

    • About Collin
    • About Salescast
    • Salescast Community
    • Sales Transformation

    Wanna kick off your own kick-ass podcast?

    Already have one? How about growing it, or even monetizing it?

    LET’S TALK.


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