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Sales Transformation — Business
Sales Transformation

Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.

Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it’s mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.

With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.

So, if you’re ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let’s transform the way we sell, together!

Copyright: Copyright © Leadium, Inc. 2023

Latest Episodes:

#562 S2 Episode 431 - KEEP THE BALL ROLLING IN: Consistent Build-Up Of Value In An Inbound Approach Feb 05, 2023

Show notes

WHAT IS SOCIAL SELLING TO YOU?

This episode starts off with Marki and Collin discussing the value of consistency in any channel you use when selling. Marki then posed a question for Collin on his thoughts on what is social selling. Collin explains that social selling should be treated as an inbound channel rather than an outbound one and breaks down how adding value comes into play with it. Find out more in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!

TRANSFORMING MOMENTS

COLLIN: IT’S ALL ABOUT THE MINDSET

“The actions and activities that you do are a result of your mindset and how you approach it.”

COLLIN: CONTRIBUTION, INSTEAD OF SEEKING ATTENTION

“You got to shift to what can I contribute? What can I give to the platform to a community, it's a long game, again, most people will give up before they start to see results because they're gonna throw their hands up.”

COLLIN: WHAT SOCIAL SELLING IS MEANT TO BE

“I like to think of social media as more of an inbound channel, not an outbound channel. A lot of people are treating social like an outbound channel, which is connecting with everybody, sending automated messages, and doing all that stuff. I'm not some big anti-tech automation type of person, but there's a right way to do it, and it's about building relationships on the channels. It's adding value to an audience and community that you build up.”

Connect with Marki
Marki Lemons | National Association of REALTORS ®

Connect with Collin

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#561 S2 Episode 430 - LIGHTS, CAMERA, ACTION! Personality-Based Closers And Call To Action Feb 04, 2023

Show notes

HOW DO YOU DELIVER A “CALL TO ACTION”?

Sellers differ in closing styles but if there’s something that’s common about them, it’s that they will close with a call to action, AKA, CTA. If you are wondering why your standard CTA doesn’t work all the time, it’s because it’s not fit for your prospect’s personality type. Collin explains that CTAs also need to be fit to personality types, and you will learn more in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!

TRANSFORMING MOMENTS

COLLIN: PEOPLE FROM TWO SIDES OF THE COIN
“What your overall messaging should be focused on, with some people, it needs to be more output driven, on other types of people, it needs to be more relationship-focused because that's something that really matters to them a lot.”

Connect with Collin

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#560 S2 Episode 429 - GAME PLAN: Steps In Kicking Off The Evangelist Role Feb 03, 2023

Show notes

HOW DO YOU PLAY THE GAME?

Collin’s Chief Evangelist role is pretty much new as well as it is for Humantic. Having said that, positive results are only expected if a proper plan is created and executed. Collin lays down his cards today and breaks down their game plan on how to evangelize their product well into the market. Collin also explains how an evangelist’s integration into the team is important in order for it to be utilized properly. Find out more in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!

TRANSFORMING MOMENTS

COLLIN: THE EVANGELIST GAMEPLAN
“One is starting a podcast. They don't currently have a podcast. So we'll be starting to podcast. Step one is to start doing regular LinkedIn lives around authentic selling, right, we're doing our first one next week, and then the other sort of big goal is building this board of strategic advisors.”

COLLIN: HOW AN EVANGELIST IS INTEGRATED
“I think what the legal paperwork says is less important. What's more important, is how that person is integrated into the team”

Connect with Collin

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#559 S2 Episode 428 - HAVE FUN WITH THE CALLS! Improve Your Cold-Calling Skills By Enjoying It Feb 02, 2023

Show notes

YOU GOTTA LOVE IT TO BE GOOD AT IT

While interviewing Collin about cold-calling, Marki Lemons recalls her own experience with a cold-caller where she resonates with the importance of having a positive mindset toward it. Marki shares the story of this cold caller who built a great rapport with her because he is happy and loves his work. Collin affirms this by explaining that you can only be good at cold calling if you find a way to really enjoy it. Find out more in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!

TRANSFORMING MOMENTS

MARKI: IT WAS NOT HIS JOB, IT WAS HIS CAREER

“It was the most pleasant conversation because of the rapport that he built. And it wasn't like that same dry person who's always calling me. He actually had a little pep and personality in his tone. And what I gathered from all of our conversations was he liked his job. But what I learned was that he came from AT&T. So this wasn't just a job, this is his career, and he took his career seriously. So when I go back and think about it, I need to change my mindset.”

COLLIN: MAKE IT YOURS, DESIGN THE CALL YOUR WAY

“You got to start to bring your own flavor, your own style, bring yourself into the conversation, how I use a permission-based opener may not be the way that you know, somebody else would. Does everybody want to say what's the perfect script? Well, the perfect script is however, you're going to feel most confident in delivering it, because what you say matters a bit, but how you say it matters far more than what you say.”

Connect with Marki
Marki Lemons | National Association of REALTORS ®

Connect with Collin

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#558 S2 Episode 427 - WRITE IT RIGHT: Proper Messaging For Every Personality, 36 Times The Fun Feb 01, 2023

Show notes

36 IS A LOT, HOW DO YOU DEAL WITH THAT?

It’s all about personality types and reply rates between Tyler Lindley and Collin. In this episode, Collin discusses the logic behind people’s preferences in messaging such as being detail-oriented, being very particular with grammar, and going nuts over bullet points. Collin reveals that there are actually 36 personality types that you have to deal with when it comes to writing the right message, and you will learn more about them in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!

TRANSFORMING MOMENTS

COLLIN: 36 PERSONALITY TYPES TO DEAL WITH
“When we're talking about personality, it's not so black and white. Between the models that we use in Humantic, there are 36 different possible variations of personality”

Connect with Collin

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#557 S2 Episode 426 - ENOUGH OF THIS! Knowing The Limit Of Upsells In Sales Funnels Jan 31, 2023

Show notes

HOW MUCH IS TOO MUCH?

Jordan is back with Collin, and today, he talks about different price levels in sales funnels, which are considered low tickets, and which are high tickets. Jordan also discusses the importance of knowing your limit when it comes to the items you sell using sales funnels and knowing the right number of upsells you should make. Find out more in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!

TRANSFORMING MOMENTS

JORDAN: MAKE IT QUICK AND EASY

“I think as what I would hope to get myself to be an ethical entrepreneur, I think there are boundaries, where at some point you've got to really consider, what are some things that are actually going to add value to somebody's life? And does that make sense? Right, instead of endlessly selling pointless objects to people.”

Connect with Jordan

Jordan Mederich | DropFunnels | DropFunnels.com

Connect with Collin

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

#556 S2 Episode 425 - TO BE OR NOT TO BE: Deciding When To Have A Chief Evangelist Jan 30, 2023

Show notes

WHY DO I EVEN NEED THAT?

As companies and the market evolve in these modern times, new roles and functions are being created to help organizations scale to a higher level, or simply succeed in their mission. The question is, do we really need them? In this episode, Collin explains how his evangelist role came to be and its importance to HumanticAI. Collin also discusses the initiatives they started with his new role and their results. Learn more in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!

TRANSFORMING MOMENTS

COLLIN: HOW HUMANTIC REALIZED THE NEED FOR AN EVANGELIST
“It was because of the feedback that they were getting in the market, lots of inbounds coming in, but then a lot of deals getting stuck. And you know, mainly because of just lack of education, lack of knowledge of what DISC, is what these different personal personality types are, what the business applications are, why should people care about these things? Why does it matter?”

Connect with Collin

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555 S2 Episode 424 - FUNNEL TACTICS: How To Find The Right Funnel For You Jan 29, 2023

Show notes

WHERE’S THE FUN IN FUNNELS?

Jordan is back with Collin, and today, he talks about how you can figure out what it is you want on your funnel. Jordan breaks down the different approaches to making funnels depending on your goal as a seller, whether it’s selling high-ticket products or just finding the right fit. Learn more about these tactics in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!

TRANSFORMING MOMENTS

JORDAN: MAKE IT QUICK AND EASY

“You can really start with an opt-in page collecting name, email, and phone and maybe there's a training or a guide that they're getting access to, maybe it's a mini course, maybe they're just literally opting in, in order to get connected with you on a private call. The key here is obviously speed to lead. So if you can get to that lead within 10 minutes of them opting in, you're gonna see a radical change in your conversions.”

Connect with Jordan

Jordan Mederich | DropFunnels | DropFunnels.com

Connect with Collin

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

#554 S2 Episode 423 - TRUSTED RISH-ource: How To Become A Trusted Source Of Information Jan 28, 2023

Show notes

ARE YOU TRUSTWORTHY?

Rish Bhandari is back and in today’s episode, he and Collin talk about how dark social is starting to become a means of building pipelines for those who are using it properly. Rish also talks about how sellers can leverage dark social by taking time and effort to become a trusted source of information. Find out more in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!

TRANSFORMING MOMENTS

RISH: TAKE TIME TO BECOME A TRUSTED SOURCE OF INFORMATION

“You've got to become a trusted source of information, and I'm not saying that if you start posting today, you will start picking up, you'll start having the trust, it takes some time, you need to invest some both time and effort. Because you've got to create those resources yourself.”

Connect with Rish

Rishabh Bhandari | Content Beta | ContentBeta.com

Connect with Collin

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

#553 S2 Episode 422 - HOLY SHIFT! Shifting To A Positive Mindset On Cold-Calling Jan 27, 2023

Show notes

IF YOU THINK IT SUCKS, IT’S GONNA SUCK

Cold-calling has a bad rep with a number of sellers, saying it’s too difficult, it’s too time-consuming, and it’s not gonna get results, but for Collin who really loves cold-calling, it just depends on your mindset. Collin explains how you can make a positive shift in your mindset toward cold-calling, and breaks down some details like people’s common mistakes, and techniques such as permission-based openers and pattern interrupt. So buckle up coz’ it’s gonna be a wild ride in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!

TRANSFORMING MOMENTS

COLLIN: IT’S ABOUT THE MINDSET BEYOND ANYTHING ELSE

“Mindset is huge with cold calling. If you have an attitude of cold calling sucks, cold calling sucks, I'm not good at cold calling, then guess what, you're not gonna be good at cold calling, and cold calling is gonna suck. But if you can shift that, and go into more of a positive mindset, and actually have some fun with it, you can actually get some results.”

Connect with Collin

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

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