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Sales Strategy & Enablement by Revenue.io — Business
Sales Strategy & Enablement by Revenue.io

With more than 1,100 episodes and millions of downloads, Sales Strategy and Enablement with Revenue.io is the world’s most-trusted sales podcast. Each week, host Howard Brown delivers inspiring conversations with the world’s greatest sales leaders about sales engagement strategies and tactics, sales enablement, artificial intelligence, revenue intelligence, tech maturity, sales psychology and more. Through discussions with the world’s top CROs, CSOs, CEOs, researchers, authors and technologists, listeners glean rare insight into game-changing strategies, tactics, and technologies, with particular focus on how AI is being used to make sellers more productive and effective than ever before. In addition, check out classic episodes hosted by Andy Paul, the author of three award-winning sales books. Ready to take your sales game to the next level? Join us on our mission to help your reps grow revenue and pipeline faster and more efficiently than ever before. Visit Revenue.io/podcasts for more.

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Latest Episodes:

869: Managing Your Business Data, with Lars Helgesen Jan 22, 2021

Show notes

Lars Helgeson is the Founder and CEO of GreenRope, developer of the Complete CRM. Today we discuss why managing data in a business is a leadership issue first, and a technology issue second. We also dive into why Lars believes traditional CRM systems are a giant waste of resources for companies that aren’t large enterprises, and why companies can’t treat their CRM as just a data utility but have to be proactive about establishing an effective data policy.

868: New Logo Acquisition, with Catie Ivey Jan 21, 2021

Show notes

Catie Ivey is the regional Vice President responsible for all new logo acquisition in the mid-market space for DemandBase. In this conversation dive into a number of interesting topics: (1) How she had an epic fail on her first sales interview, a s did I, (2) how she’s dealt with self doubt, (3) why she believes that working in sales has given her the ability to accomplish more than she ever dreamed possible. and (4) how she’s overcome the obstacles that are placed in the way of women in sales.

867: Special Inauguration Episode, with Congressman Bill Foster Jan 20, 2021

Show notes

U.S. Congressman Bill Foster is my guest on this special inauguration episode. Representative Bill Foster represents the 11th congressional district in Illinois (In the Chicago area) and serves on the House Financial Services Committee where he chairs the Task Force on Artificial Intelligence. He also serves on the House Select Subcommittee on the Coronavirus, which is examining the Federal government's response to the COVID-19 crisis. Before becoming a member of Congress, Bill worked as a high-energy physicist and particle accelerator designer at Fermi National Accelerator Laboratory and a successful entrepreneur, co-founded at age 19 with his younger brother, Electronic Theatre Controls, Inc., which now manufactures over half of the theater lighting equipment in the United States. Finally, before that, he was one of my best friends in junior high school. Needless to say, we cover a lot of ground in this conversation.

866: Mr. Monkey and Me, with Mike Smerklo Jan 19, 2021

Show notes

Mike Smerklo is an entrepreneur, investor and author of the book, "Mr Monkey and Me". In this episode we hear the story of Mike's struggles with self-doubt as he grew from an entrepreneur and CEO at a small business that he grew into a category-leading publicly traded company. Plus, we dig into the SHAPE mindset framework that is at the heart of Mike’s fun book about conquering the self-doubt that plagues us all at one time or another,

865: The CIA Method: Polygraphs and Prospects, with Dan Crum Jan 15, 2021

Show notes

Dan Crum is author of the book titled "The CIA Method" about best practices in hiring and recruiting for sales. Dan has had one of the most interesting journeys into sales. He started as a polygraph examiner and special investigator for the CIA. He administered lie detector tests to people the agency was going to hire. From his experiences Dan learned that the key to effective hiring is to have a process that minimizes the subjectivity inherent in making hiring decisions. Plus, we dig into why Dan advocates that portions of the hiring process be blind, some interesting ideas about verification, and why you should make audio and video recordings of all interviews.

864: Sobriety, Stigma and Sales, with Chris Anthony Jan 14, 2021

Show notes

Chris Anthony is the Vice President, US Consumer Goods and Marketing Cloud at Salesforce. This is another in a series of conversations I’ve been having on this show about mental health, sales, and business. In June 2020, on the 15th anniversary of his sobriety, Chris went public with his story for the first time. He took this step, publicly revealing a private story, in order to help end the stigma attached to sobriety and recovery in business.

In our conversation Chris shares the story of his struggles with alcohol, his journey in sobriety, and why today he believes sobriety is his superpower. Chris also shares some of the warning signs that sellers need to watch for during these stressful times. Hey, let’s face it, between Covid, politics and an uncertain economy there is a ton of stress out there. Chris gives some good advice for those who are feeling this.

863: All Things Tactile Marketing Automation, with Nick Runyon Jan 12, 2021

Show notes

Nick Runyon is the CMO at PFL.com, a leader in the Tactile Marketing Automation space. In this episode we get into everything Tactile Marketing Automation. You know, sending things to prospects and customers as part of your playbook. We talk about how PFL got into this space. Normally I don’t spend a lot of time on founding stories but this one is very interesting. Tune-in to learn how PFL evolved from a small local print shop into an organization with global reach. Plus, Nick shares some ideas about how to implement tactile marketing automation as part of your ABM campaigns.

862: The State of Enterprise Sales in Saas, with Vince Beese Jan 08, 2021

Show notes

Vince Beese is the head of Enterprise Sales at Kustomer (which was just acquired by Facebook). Vince has been selling big deals into the enterprise and leading enterprise sales team in the SaaS space for a long time, so settle in for a great conversation about the big changes we’ve seen in enterprise sales this past year. We'll dive into which changes we think will be permanent and which were, or are, just temporary stopgaps. Plus, we dig into the topic of whether the whole “modern selling” movement has been oversold and is leading too many sales organizations down the wrong pat

861: The 5 Sales Myths, with Jake Dunlap Jan 07, 2021

Show notes

Jake Dunlap is the CEO of Skaled. In this episode Jake and I discuss an article he posted on linkedin about 5 predominant myths in sales. You’ll really want to listen to this conversation because I think it’s safe to say that, well, I had a few issues with Jake’s myths. However, I really enjoyed sparring with Jake because this is the type of open discussion that needs to happen more frequently in sales. Because, quite honestly, B2B Sales is a mess. There are a lot of issues that need to be addressed. And it’s only by engaging in these types of conversations that we’ll be able to start moving the ball forward.

860: The New Economics of Field Sales, with Stephen Diorio Jan 05, 2021

Show notes

Stephen Diorio is the Executive Director at The Revenue Enablement Institute. The pandemic has been an eye opener for business leaders, many are doubling down on changes made during the transition to remote selling in order to increase client access and coverage while retaining the cost savings. Stephen and I dig into whether it’s realistic to assume that remote selling can be a cure all and drive: (1) Revenue growth, (2) improved performance, and (3) improved productivity.

I have to admit that I'm fairly skeptical of some of this new found enthusiasm bosses have for remote selling. Remote selling is nothing new. Sellers have been doing it since Bell invented the telephone. And, In most cases I believe it’s going to be used a pretext for companies to continue to underinvest in developing the talents of our sellers. This is an interesting conversation about a topic front and center for many sales bosses.

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