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Sales Strategy & Enablement by Revenue.io — Business
Sales Strategy & Enablement by Revenue.io

With more than 1,100 episodes and millions of downloads, Sales Strategy and Enablement with Revenue.io is the world’s most-trusted sales podcast. Each week, host Howard Brown delivers inspiring conversations with the world’s greatest sales leaders about sales engagement strategies and tactics, sales enablement, artificial intelligence, revenue intelligence, tech maturity, sales psychology and more. Through discussions with the world’s top CROs, CSOs, CEOs, researchers, authors and technologists, listeners glean rare insight into game-changing strategies, tactics, and technologies, with particular focus on how AI is being used to make sellers more productive and effective than ever before. In addition, check out classic episodes hosted by Andy Paul, the author of three award-winning sales books. Ready to take your sales game to the next level? Join us on our mission to help your reps grow revenue and pipeline faster and more efficiently than ever before. Visit Revenue.io/podcasts for more.

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Latest Episodes:

1051: CROs in Conversation, with Eric Stine Apr 21, 2022

Show notes

Eric Stine is the Chief Revenue Officer at Skillsoft. I had all of these interesting topics lined up to talk about with Eric. Like, what does digital transformation mean for a seller? And how do you take digital transformation from a buzzword to a tangible journey for salespeople? Plus, I wanted to get into the buying experience and how to leverage technology to enable the consumer to personalize and control that experience. But, as it it turned out, we had a fascinating conversation about something else entirely.

More on Andy:

Connect on LinkedIn

Get Andy's new book "Sell Without Selling Out" on Amazon

Learn more at AndyPaul.com

Sponsored by:

Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io

Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

1050: The Sale Is in the Tale, with John Livesay Apr 19, 2022

Show notes

John Livesay is the author of the book titled The Sale Is in the Tale and on today's episode we talk about the importance of storytelling, We discuss the real benefits of becoming a black belt in storytelling, which includes the ability to have other people remember your story for the "meeting after the meeting." We explore the 4 story types that every seller needs to be able to tell. We then dive into how sellers can create, craft and practice these stories. Plus, we get into all of this and much, much more.

More on Andy:

Connect on LinkedIn

Get Andy's new book "Sell Without Selling Out" on Amazon

Learn more at AndyPaul.com

Sponsored by:

Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io

Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

A Conversation with Jason Bay Apr 15, 2022

Show notes

Jason Bay is Chief Prospecting Officer for Blissful Prospecting. On this episode Andy and Jason tackle the BIG questions facing prospecting today. For instance, is prospecting even sales? And, does that even matter? We then dig into whether outbound should be recognized as a speciality of its own. Plus, what companies should be doing to develop career tracks for prospectors.

Conversation originally recorded in 2021.

More on Andy:

Connect on LinkedIn

Get Andy's new book "Sell Without Selling Out" on Amazon

Learn more at AndyPaul.com

Sponsored by:

Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io

Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

1049: Educating the Next Generation of Salespeople, with Dawn Deeter-Schmelz Apr 14, 2022

Show notes

Dawn Deeter-Schmelz is a Professor and J.J. Vanier Distinguished Chair in Relational Selling and Marketing and Director of the National Strategic Selling Institute at Kansas State University. On today's episode we discuss the importance of educating the next generation of salespeople and the growth of sales degree programs at colleges and universities across the US. We talk about the students that enter these programs, the curriculum that is taught and the faculty that does the teaching. We also dive into the data about graduates from Dawn's program. In terms of the jobs and salaries they are able to attract. And we also look into the topic of how well graduates of The National Strategic Selling Institute perform in the real-world relative to their peers.

More on Andy:

Connect on LinkedIn

Get Andy's new book "Sell Without Selling Out" on Amazon

Learn more at AndyPaul.com

Sponsored by:

Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io

Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

1048: Selling the Cloud, with Mark Petruzzi and Paul Melchiorre Apr 12, 2022

Show notes

Mark Petruzzi and Paul Melchiorre are co-authors of Selling The Cloud: A Playbook for Success in Cloud Software and Enterprise Sales. And in our wide ranging conversation, we explore the current and future states of selling software to the enterprise. We dig into why Mark and Paul believe that, increasingly, software sales are about relationships. Plus, we explore why they believe that the sales stereotypes of yesterday are evolving for the positive.

More on Andy:

Connect on LinkedIn

Get Andy's new book "Sell Without Selling Out" on Amazon

Learn more at AndyPaul.com

Sponsored by:

Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io

Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

A Conversation with Ryan Gottfredson Apr 08, 2022

Show notes

Ryan Gottfredson is the author of Success Mindsets: Your Keys to Unlocking Greater Success in Your Life, Work, & Leadership. In this episode Ryan and I talk about how our mindsets dictate the thinking, learning, and behavior that drive success.

This conversation was originally recorded in 2020.

1047: Sistas in Sales, with Chantel George Apr 07, 2022

Show notes

Chantel George (Senior Client Partner at Twitter) is the Founder and CEO of Sistas in Sales, the largest global organization for women of color in sales. In today's episode, among other topics, we talk about the mission and purpose of Sistas in Sales. We then dig into some of the specific challenges facing women of color in B2B sales. Including the pressures that WOC feel to conform and comply with stereotypes of what a successful salesperson looks and talks like. Then we dive into the problem of the lack of mentorship opportunities available to WOC in sales and the impact that has on opportunities for development and advancement.

More on Andy:

Connect on LinkedIn

Get Andy's new book "Sell Without Selling Out" on Amazon

Learn more at AndyPaul.com

Sponsored by:

Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io

Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

1046: Trust and Inspire, with Stephen MR Covey Apr 05, 2022

Show notes

Stephen MR Covey is the New York Times and Wall Street Journal Bestselling author of The Speed Of Trust, a favorite book of mine. Today we're talking about his most recent book, Trust and Inspire: How Truly Great Leaders Unleash Greatness in Others. We get into the changes that have taken place, and that are taking place, that require us to rethink the very nature of leadership, and how it is exercised today. We then dive into the five emerging forces that are pushing this change forward. Finally, we explore the two most common management paradigms: the familiar Command and Control, favored by many sales leaders, and the Trust & Inspire paradigm.

More on Andy:

Connect on LinkedIn

Get Andy's new book "Sell Without Selling Out" on Amazon

Learn more at AndyPaul.com

Sponsored by:

Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io

Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

A Conversation with Phillip Squire Apr 01, 2022

Show notes

Philip Squire is the CEO of Consalia, a multi-national sales consulting firm based out of London and author of the new book, Selling Transformed: Develop the Sales Values which Deliver Competitive Advantage. On today's episode Phil suggests that a new paradigm for selling is required – one that is based on values and belief systems. He talks about the research that his firm conducted in countries around the world which found that customers continue to express low opinions of salespeople. And why values and character are not words that are used enough in sales.

This conversation was originally recorded in 2020.

More on Andy:

Connect on LinkedIn

Get Andy's new book "Sell Without Selling Out" on Amazon

Learn more at AndyPaul.com

Sponsored by:

Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io

Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

1045: Selling Through Cloud Marketplaces, with Don Addington Mar 31, 2022

Show notes

Don Addington is the Chief Revenue Officer at Tackle.io, a cloud marketplace platform. In today's episode we talk about how software companies and selling their products through Cloud Marketplaces. We start with Don sharing with us a description of what cloud marketplaces are and how they function. We then dive into why software companies need to sell on Marketplace. Don shares data that 83% of buyers are likely or extremely likely to purchase through Marketplace and 67% of sellers plan to invest more into Marketplace this year. So, then we dig into the 10 things that sellers need to be aware of when selling in a cloud marketplace. How it's different and how it can transform the way they sell. We get into all of this and much much more.

More on Andy:

Connect on LinkedIn

Get Andy's new book "Sell Without Selling Out" on Amazon

Learn more at AndyPaul.com

Sponsored by:

Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io

Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com

Explore the Revenue.io Podcast Universe:

Sales Enablement Podcast

Selling with Purpose Podcast

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