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    Business

    Sales Secrets

    Brandon Bornancin is a serial salesperson, entrepreneur, and Founder & CEO of Seamless.AI.

    He has interviewed the world’s biggest and brightest business experts (including Kevin Harrington, Jordan Belfort, Ryan Serhant, Bob Burg, and many more) to uncover actionable strategies, tips, and insights that you can use to generate more revenue and accelerate your business.

    Ready to learn exclusive secrets from top sales, business, and entrepreneurs from around the world?
    Then Sales Secrets From The Top 1% is the place to find them.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Turn Holiday Slowdowns Into Sales Breakthroughs | #1274 Nov 29, 2025
    Show notes

    In this episode, we dig into the underrated power of holiday prospecting and the strategies that help you dominate while others slow down. You’ll learn how to reach buyers when their schedules loosen, how to break through with timely messaging, and how to turn seasonal objections into booked meetings. We cover the best channels to double down on, what to say in your outreach, and the mindset that turns December into a secret sales advantage. Whether you want to finish the year strong or build unstoppable momentum for Q1, this episode gives you the exact plays to execute right now.


    The Art of Creating Urgency: How to Get Prospects to BUY Now | #1273 Nov 28, 2025
    Show notes

    Most deals die from one thing. Not price. Not competition. Not timing. They die from a lack of urgency. In this episode, Brandon Bornancin breaks down the exact strategies top performers use to get prospects to move now instead of later. You’ll learn how to turn slow deals into fast decisions, create momentum in every conversation, and guide prospects toward action without pressure or gimmicks. Brandon reveals the psychology behind urgency, the language patterns that speed up deals, and the real triggers that get buyers to prioritize you over everything else on their plate. Whether you’re prospecting, running discovery, presenting demos, or closing, this is the skill that changes your win rate forever. If you want shorter sales cycles, faster decisions, and more closed won deals, this episode is a must listen. Tune in and learn how to master urgency.


    Power Your Go To Market with Gratitude | #1275 Nov 27, 2025
    Show notes

    Welcome back to the show. I appreciate you being here.

    As we head into Thanksgiving, I want to talk about something that can transform your motivation, your mindset, and your go to market strategy. That thing is gratitude.

    Gratitude is more than a feeling. It is energy. It is fuel. It is a tool you can use to execute at a higher level. When you apply gratitude with intention, you unlock clarity, momentum, and positive action.

    Today, I want to share how gratitude can help you stay motivated, how it can help you get unstuck, and how it can improve the way you serve your customers. Let’s get started.

    ⸻

    Gratitude as Fuel

    Gratitude shifts your focus. When you feel grateful, you stop thinking about what you lack. You start noticing everything you already have. That shift builds momentum. It creates internal power that drives your next move.

    When you feel tired or stuck, pause for a moment and ask yourself a few questions:

    What am I thankful for right now?
    Who in my life gives me strength?
    What opportunities do I have that I might be overlooking?

    Every time you return to these questions, your mindset resets. You move from limitation to possibility. You stop spiraling and start executing.

    ⸻

    Gratitude Creates Motivation

    Gratitude protects you from burnout. It keeps your energy focused on progress. When you look for what is working, your brain becomes more solution oriented. You begin to believe again. You remember that the next call matters. The next conversation matters. The next customer matters.

    When gratitude becomes a habit, your motivation becomes more consistent. You show up stronger. You think more clearly. And your team feels that energy too. People want to work with someone who radiates belief and positivity.

    ⸻

    Gratitude and Customer Obsession

    Gratitude makes you care deeply about the people you serve. When you build from gratitude, you do not see your customers as numbers. You see them as partners who trust you.This mindset creates a powerful advantage in your go to market strategy.

    A grateful business becomes a customer obsessed business.

    You start asking new questions:

    What pain are they experiencing?
    What friction can I remove for them?
    What outcome can I help them achieve faster?
    How can I make their day easier right now?

    Gratitude turns selling into serving. And serving always wins.

    ⸻

    Using Gratitude to Break Through Stagnation

    Everyone experiences moments where they feel stuck. That is normal. But here is the truth. You cannot feel stuck and grateful at the same time. These two states cannot exist together.

    So the next time you feel stuck, do something simple. Write down ten things you are grateful for. Include people. Include lessons. Include challenges. Include anything that has shaped you.

    You will feel your energy shift. You will feel clarity return. Gratitude opens the door. Action takes you through it. And momentum carries you forward.

    ⸻

    Thanksgiving Message

    Before we close, I want to say thank you. Thank you for listening. Thank you for your support. Thank you for following along on this journey over the years.

    I am truly grateful for you. Your time. Your trust. Your belief. Your commitment.

    None of this happens without you.

    I hope you and your loved ones have a great Thanksgiving filled with joy, connection, and rest. Remember what you are grateful for. Let that gratitude guide your decisions and your actions in the weeks ahead.

    Thank you again for being here. Keep going. Keep serving. Keep selling. Keep believing.

    Happy Thanksgiving.


    The Playbook for Getting Your First 100 Paying Customers | #1272 Nov 25, 2025
    Show notes

    Every business remembers the grind of getting the first 100 paying customers. It’s the hardest stretch, the messiest chapter, and the moment where most founders quit. But if you get this part right, everything after becomes easier. In this episode, Brandon Bornancin shares the exact playbook he used to go from zero to a hundred paying customers and then scale far beyond. You’ll learn how to validate your idea, build demand before the product is even ready, create offers people actually buy, and use simple outreach strategies to close your first wave of customers fast. Brandon breaks down the channels that work, the scripts that convert, and the moves founders must make in the early days to build momentum, revenue, and trust. Whether you’re launching a startup, a side hustle, an agency, or a new product, this playbook will give you the blueprint to get your first 100 paying customers without guesswork. If you want the clearest path from idea to income, don’t miss this one.


    The Secret Formula Behind Cold Emails That Get Instant Meetings | #1271 Nov 24, 2025
    Show notes

    Most salespeople are sitting on a superpower and don’t even know it. Cold email is still the fastest way to fill your pipeline, book meetings, and generate revenue, yet almost no one uses it the right way. In this episode, Brandon Bornancin breaks down the special cold email formula he has used to book thousands of meetings and build a nine-figure business. You’ll learn how to write subject lines that get opened, hooks that grab attention in seconds, and messages that turn total strangers into high-intent prospects ready to talk. Whether you’re an SDR, AE, founder, or entrepreneur, this formula will become your new sales superpower. If you want more meetings, more pipeline, and more revenue, don’t miss this one. Tune in, take notes, and unlock the cold email formula that can transform your sales forever. Thank you to our sponsor Seamless.AI - Find and close more sales with AI. Get started for free at Seamless.AI.


    Startups Are Brutal. Are You Built for It? | #1270 Apr 18, 2025
    Show notes

    Startups aren’t for the faint of heart. In this raw and unfiltered episode, Brandon breaks down what it really takes to survive—and thrive—at an early-stage startup. If you need training, hand-holding, or a month to “get up to speed,” this episode isn’t just advice... it’s your reality check. But if you’re ready to ship fast, sell without a brand, and own your results from day one… this might be your battlefield. :fire: Tune in to find out if you’re built for the chaos, or just another tourist passing through.


    The 2-Minute Fix for No-Show Meetings (And More Sales!) | #1269 Mar 04, 2025
    Show notes

    Missed meetings are costing you money—but what if you could get those no-shows back on your calendar in minutes? In this episode of Sales Secrets, Brand Oran breaks down a simple, high-converting follow-up message that re-engages prospects, removes friction, and keeps deals moving. Learn why most businesses fail at no-show recovery and discover a proven script (plus a bonus tip!) to turn lost meetings into revenue. Tune in now and start maximizing every opportunity!


    #1268. How to Conquer Your First 30 Days in Sales Jun 13, 2024
    Show notes

    SUBSCRIBE TO THE SALES SECRETS PODCAST
    ITUNES ► https://itunes.apple.com/us/podcast/s...​
    SPOTIFY ► https://open.spotify.com/show/1BKYsQo...​
    YOUTUBE ► https://www.youtube.com/channel/UCVUh...​

    THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS
    WEBSITE ► https://www.seamless.ai/
    LINKEDIN ► https://www.linkedin.com/company/seamlessai/
    JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcast

    SHOW DESCRIPTION

    Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino and many more -- to uncover actionable strategies, playbooks, tips and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.

    SALES SECRET FROM THE TOP 1%
    WEBSITE ► https://www.secretsalesbook.com/
    LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/

    ABOUT BRANDON

    Brandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5) and sales author who is obsessed with helping you maximize your sales success.

    Mr. Bornancin is currently the CEO & Founder at Seamless.ai delivering the world’s best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.

    Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.”

    FOLLOW BRANDON

    LINKEDIN ►

    https://www.linkedin.com/in/brandonbornancin/

    INSTAGRAM ►

    https://www.instagram.com/brandonbornancinofficial/

    FACEBOOK ►

    https://www.facebook.com/SeamlessAI

    TWITTER ►

    https://twitter.com/BBornancin


    #1267. Master This Script and Sell Anything to Anyone Jun 12, 2024
    Show notes

    SUBSCRIBE TO THE SALES SECRETS PODCAST
    ITUNES ► https://itunes.apple.com/us/podcast/s...​
    SPOTIFY ► https://open.spotify.com/show/1BKYsQo...​
    YOUTUBE ► https://www.youtube.com/channel/UCVUh...​

    THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS
    WEBSITE ► https://www.seamless.ai/
    LINKEDIN ► https://www.linkedin.com/company/seamlessai/
    JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcast

    SHOW DESCRIPTION

    Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino and many more -- to uncover actionable strategies, playbooks, tips and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.

    SALES SECRET FROM THE TOP 1%
    WEBSITE ► https://www.secretsalesbook.com/
    LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/

    ABOUT BRANDON

    Brandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5) and sales author who is obsessed with helping you maximize your sales success.

    Mr. Bornancin is currently the CEO & Founder at Seamless.ai delivering the world’s best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.

    Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.”

    FOLLOW BRANDON
    LINKEDIN ► https://www.linkedin.com/in/brandonbornancin/
    INSTAGRAM ► https://www.instagram.com/brandonbornancinofficial/
    FACEBOOK ► https://www.facebook.com/SeamlessAI
    TWITTER ► https://twitter.com/BBornancin


    #1266. This Ability Separates the Top 1% of Salespeople from The Rest Jun 11, 2024
    Show notes

    SUBSCRIBE TO THE SALES SECRETS PODCAST
    ITUNES ► https://itunes.apple.com/us/podcast/s...​
    SPOTIFY ► https://open.spotify.com/show/1BKYsQo...​
    YOUTUBE ► https://www.youtube.com/channel/UCVUh...​

    THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADS
    WEBSITE ► https://www.seamless.ai/
    LINKEDIN ► https://www.linkedin.com/company/seamlessai/
    JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcast

    SHOW DESCRIPTION

    Brandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world’s top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino and many more -- to uncover actionable strategies, playbooks, tips and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.

    SALES SECRET FROM THE TOP 1%
    WEBSITE ► https://www.secretsalesbook.com/
    LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/

    ABOUT BRANDON

    Brandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5) and sales author who is obsessed with helping you maximize your sales success.

    Mr. Bornancin is currently the CEO & Founder at Seamless.ai delivering the world’s best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.

    Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.”

    FOLLOW BRANDON
    LINKEDIN ► https://www.linkedin.com/in/brandonbornancin/
    INSTAGRAM ► https://www.instagram.com/brandonbornancinofficial/
    FACEBOOK ► https://www.facebook.com/SeamlessAI
    TWITTER ► https://twitter.com/BBornancin


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