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SFR 146: My Inner Circle Presentation... May 31, 2018

Show notes

If you wanna know how I've launched all my content, I ripped the audio from my presentation at Russell Brunson's Inner Circle...

Hey, what's going on, everyone? It's Steve Larsen. You're listening to Sales Funnel Radio and I'm excited for this episode. What I did for this episode is I wanted to rip the audio from the presentation that I gave at the Inner Circle.

We just barely had the Inner Circle, and it was packed. It was one of the bigger groups. It was a bunch of fun, just absolutely loved it.

I thought I'd rip from you guys the presentation. If you don't know the way that those presentations are handled, everybody gets up and everybody speaks, but the way it is ... One of the reasons I like this Mastermind so much ... I've seen others, I've watched ...

What I like is everybody's very giving, and so what we do is we stand up and everybody gives something incredible to the group; either something that's working, some cool hacks, something that's cutting edge, something that's just jaw-dropping, "Oh, my gosh! That's incredible."

You know what I mean?

Then, at the end of it there's an ask and you ask, "Hey, these are the things I'm struggling with. Could you guys help me with X, Y, and Z?" That combination between the two where you've given before you ask is amazing. We obviously see that in selling to our customers and selling to everybody.

The more you can give, obviously, create this feeling of reciprocity, well, it's no different inside of the Inner Circle.

What I did is I ripped the audio from my presentation. We only have 22 minutes, it's really, really fast, so I would love to dive more deeply into this at some point, as this is a topic that I've been obsessing over recently. Anyways, this is cool stuff, and this is how I launched my podcast.

A lot of you guys continue to ask me those questions...

If you have never heard the episode 60 and 61 of Sales Funnel Radio, it will walk you through my content strategy, how I handle it all, but I think you'll like from the standpoint of, as far as how I stack together my episodes when I launch my shows. This is super powerful.

I've had a lot of students now who are actually in top-rankings of iTunes with their podcasts, because of the same strategy that I teach with these, so this is powerful stuff.

Know that there is a lot of data behind it, there's a lot of success stories behind it. I know the strategy works, this is how I launched my own stuff.

Anyway, take notes if you were thinking ... Especially, if you're going to do a blog, or a podcast or whatever, it doesn't matter if you're going to do a podcast or not. This is any type of content strategy, as far as what do you say? What are you doing? How do you call your shot?

How do you become the guru on the mountain without being perceived as an idiot or a jerk or self-centered?

This is how you do it, and I'm excited for this episode. Anyways, we'll cut over to the show here and this is the audio again of my presentation to the Inner Circle. Thanks for listening.

I spent the last four years learning from the most brilliant marketers today, and now I've left my 9:00 to 5:00 to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch?

This podcast is here to give you the answer. Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels.

My name is Steve Larsen, and welcome to Sales Funnel Radio.

Hey, I'm excited for this, though. I have waited so freaking long to be a part of this group. It's cool. I'm like a combo of really introspective moment, look back, and like, "Yeah," at the same time. That's what I feel like, anyway.

It's been a long road, though. When I first saw that email come in from Russell I was walking through the basketball gym, and I started reading the email. I'm like, my face as I'm reading it goes like, "Oh, it's from Russell," and that's when my face starts going, I was like, "No!"

I stopped and I responded to him that the Inner Circle is closing. I was like, "Don't close, I'm on my way! I don't have $25,000."

I showed him the email like six months ago. He was like, "You know it was an autoresponder, right?" I was like, "Yeah, I know. I just needed to ..." because I didn't see that. Anyway, so it's a good email, though. [inaudible 00:04:01] I could show you some day.

I want to show you my support team for how I got here. This is my support team.

That's Maya. I call her Thigh master, because her thighs are like the two-year-old 12-ounce steaks. Do you know what I mean? Chewy thigh. Anyway, she's the Thigh master. That's Brnley. I call her Pack and Play, because she will randomly dive at me off of couches with no warning.

Anyway, she's awesome, playful. Here's my wife. I call her Princess Babe. That's been the name in my phone since we dated, because ... well, duh.

The whole thing started though when I was ... I really wanted to go to Funnel Hacking Live in 2016. I had no cash for it. I started bootstrapping my way there and I started trading funnels for plane tickets. Funnels for hotel nights. Funnels for event nights. Things like that.

I remember I was riding my ... I was riding ... Do you know those city bikes in San Diego? You can rent them or whatever, slide a card in. What money I had, I did not want to go and actually spend money on a cab. We were living off loans. I had been building funnels for companies and making them successful. I just hadn't charged for stuff yet,

I was just trying to make my story...

I was staying on the other side of San Diego, and I had my luggage over my shoulder riding my bike over to Funnel Hacking Live through the city, around the bay. That's how I did it.

As I was riding the bike over there, I was like, "I'm going to do whatever this man tells me to do, but I will never publish." That was the sentence that came out of my noggin. I was like, "I'm never, ever, ever going to do this publishing game. I do not want to be one of those publishing people. I will not become a character on Facebook Live. I'm not doing any of that. I'm not doing it." The first-

Character in a comic book.

Right? The first day ... Right? I know! Then the first day, and part of it was because I was voted the nicest kid in high school in my graduating class, but it was because I was shy. I had this near clinical fear of adults and massive anxiety; huge insecurities, I've dealt with a lot. Even into my early 20s. It's true. That's why I was like, "I'm never going to do that."

The first thing he says is, "Everyone should start publishing a lot." I was, "Crap! It's the thing I don't want to do!" I gave a lot to get there. We take the picture.

Two day later I was interviewing here, and two days after that graduated, two days after that I was sitting next to The Man.

I'm seeing Russel...

SFR 145: Peng Joon's Secrets to Growing A Following... May 29, 2018

Show notes

I'm STOKED that Peng got on my show. Come learn how he transformed both his audience and himself in his crazy story...

What's going on everyone, it's Steve Larsen and you are listening to Sales Funnel Radio. This episode is a little bit different. I had the incredible honor of having Peng Joon on the show with me.

And if you don't know who he is I've heard him described many times as the Tony Robbins of Asia, actually by a lot of other big people.

Anyways, he's very, very impressive...

Millions and millions of followers. This was a huge honor to have him on.

What I was trying to do is I was trying to do a Zoom interview so that I could record him, and I together, so you could see our faces and have the first video episode of Sales Funnel Radio.

The issue is that he is in Malaysia, and I am here in Boise Idaho. We both have fast internets. I think literally the fact that we were on the other side of the world from each other, the internet was not agreeing with that. So anyways, I had ripped the audio from it instead and just do audio only.

This interview is incredible you guys. How should I say this? The quality of my life, but also the direct thickness of my wall has been impacted directly from Peng Joon, and especially what he taught at Funnel Hacking live, and the things that he's doing.

I watched him for quite some time and he is very, very, impressive. I was incredibly honored to have him on.

So anyways, excited for the interview. Please definitely take notes, and if there's little glitches or whatever here and there with the sound, or the interview I apologize with that. Again, a lot of it had to do with just I was being on the other side of the world.

We eventually had to turn off our video, and just do an audio interview. So if it's a little glitchy here and there I apologize, but this is worth your time to learn and listen of what he's doing.

In fact, much of the inner circle now is calling their own content strategy they coined it the Peng Joon method. It is because of how powerful this stuff has been in their own content curation and generation, and spreading it all over the world.

Guys, I'm just very thankful for you guys being here and listening to Sales Funnel Radio. Please go take notes and welcome to this episode with Peng Joon.

I've spent the last four years learning from the most brilliant marketers today. Now I left my nine to five to take the plunge and build my million dollar business.

The real question is how will I do it without VC funding or debt completely from scratch?...

This podcast is here to give you the answer. Join me and follow along as I learn, apply, and share marketing strategies to grow my online business. Using only today's best internet sales funnels. My name is Steve Larsen, and welcome to Sales Funnel Radio.

Alright guys, hey I'm excited for this. This is gonna be so much fun. I've had this individual on my list of people that would be a dream to interview for actually a long time. There's an actual list, and I'm blown away right now.

I'm gonna try not to blush too much. This is gonna be a bunch of fun. I actually have on here, Peng Joon.

He has such a gigantic following, and the way that he's done is actually amazing to me, totally astounding. And has had a direct impact on literally the way that I do my personal business, as well as I know a lot of you guys as well, so this is gonna be a bunch of fun to dive on in.

Anyways, without further ado I welcome you to the show. How's it going Peng?

Peng Joon: Hey, I'm good.

Steve Larsen: Thanks for taking the time over there I know it's a historical day like you said.

Peng Joon: That's right. I'm just so excited. It's one in the morning right now, but I don't think I'm gonna be sleeping any time soon, because I'm just so excited. History made here in Malaysia.

Steve Larsen: So cool. You just went and voted, and waiting for results is that what it is right now, everyone's waiting?

Peng Joon: Yes, that's right.

Steve Larsen: That's so cool. Thanks for taking the time to do this especially during such a big day over there as well. For everyone else, first of all if you're not following Peng, he's one of the go to people. I watch everything he does, okay.

Go follow him. Go do everything he says to...

How did you get started with this whole thing? You kind of talked a little bit about it at Funnel Hacking live, and you were showing a video of how you first started out on stage. It was amazing.

I think it broke everyone's beliefs on the ability to be successful like this. Can you just for everyone else you mind just talking a little bit about that what you were doing?

Peng Joon: So here's the quick back story. For my entire life I've always been this really shy, introverted kid. When I start off with my online journey I just wanted to be anonymous and make money online without speaking to anyone ever.

So what I did was back then I was really struggling. And here in Malaysia things are really different. My first pay slip, I actually got my first job for was about 300 U.S. dollars and it was my monthly pay cheque.

I worked on that job for nearly two years before I realized I need to do something different.

So what I did was I didn't realize I had a strength back then, but I was really passionate about computer games.

I created my first ever digital product which is really like a 32 page World of Warcraft ebook, that was it.

It did well. It enabled me to, and I started scaling to all these other gaming websites and guides, and because I didn't want to be branded as Peng Joon, because I had this limiting believed that I thought to myself nobody would ever buy a product from someone called Peng Joon.

So a lot of these sites I branded under my pen name Tony Sanders which really, true story was Tony Robinson, Colonel Sanders. It was Tony Sanders.

Basically, the turning point was when I had all these different niche websites, and I owned several dating websites in the dating niche as well.

So I was also branded Tony Sanders, and one day without me realizing it I actually set a huge broadcast for a dating offer to my entire gaming list. So I got 400,000 gamers receiving a dating offer, and the spam complaints was really high, and I was using AWeber back then, and they literally shut me down.

And I couldn't believe it because I was paying I think $2500 a month On my bill, and I would never thought they would shut me down, but they did. And used to give me a copy of my email list, and we went back and forth for probably over 10 days.

This is the terms of service it stated here that if you shut me down we are not obligated to give you an email list.

So I really lost my entire business overnight. Because of that, I realized you know what this is an opportunity for me to do something different, and I want to be able to share with other people what I did in my gaming, and all these different niche websit...

SFR 144: Josh Forti Shares Today's Social Media Essentials... May 14, 2018

Show notes

Social Media is constantly evolving. Listen and learn about what it takes to make it as an Entrepreneur in today's content saturated world...

What's going on everyone? This is Steve Larsen, and you're listening to a special episode of Sales Funnel Radio. I've spent the last four years learning from the most brilliant marketers today, and now I've left my 9 to 5 to take the plunge and build my million-dollar business. The real question is how will I do it without VC funding or debt, completely from scratch?

This podcast is here to give you the answer. Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels. My name is Steve Larsen, and welcome to Sales Funnel Radio.

What's up guys? I'm super excited for you to be here. This is going to be a massive treat for you. I've got to tell you, the topic we're going to go through today and frankly the person that I've brought on today, at first this topic I discredited just a little bit. I'm not going to lie, which is shame on me, poopoo on me, right, but I'm very excited for you guys to learn more about this. The longer I've been doing this game, the longer I've been part of this, the more I've looked at what this person's doing, it's just with sheer awe.

I cannot believe everything that he gets done, and I'm very excited. I'm super honored, actually, to have him on the show. It's going to be great. Anyway, I want to welcome to the show, though, Mr. Josh Forti. How are you doing man?

Josh Forti: Hey Steven. Good to be on here. Thanks so much for having me on. I appreciate it.

Steve Larsen: I'm super excited. I was thinking right before you got on here, I was thinking through kind of the different times we've brushed shoulders.

Josh Forti: Yeah.

Steve Larsen: But not really actually spoke. You know, I know you came to the Viral Video launch. You had an invite for that for sure. I saw you over there taking pictures with Gary V., and I was exhausted by the time that event came up.

I barely remember anything. Everything was hazy...

Josh Forti: I got roasted by Gary V. at the Viral Video event.

Steve Larsen: I remember that. He was standing right there.

Josh Forti: Remember that?

Steve Larsen: Yeah. He roasted you hard, man.

Josh Forti: That's right. That's right. I think you handed me the microphone for that, too.

Steve Larsen: Yep. Yeah. I had no idea we'd work this much together and have you on the show.

Josh Forti: Who knew, who knew?

Steve Larsen: Who knew? Yeah. And then it was really, right, we did that Mastermind together.

Josh Forti: Yeah.

Steve Larsen: And I heard you speak and I swear gold was just spraying everybody in the audience, just all over the place. I could not believe what you were saying. It was amazing. It was incredible. This whole other side of the funnel where the person is the funnel and really diving into personal branding.

You're clearly, in my mind, I actually believe that you're like the foremost expert on personal brand creation. I'm just so honored to have you here...

Josh Forti: Oh man, well I really appreciate, really appreciate that, and I don't know if I'm the number one, but I certainly try to be. Yeah, we've had a lot of fun with it.

Steve Larsen: I'll say it for you.

Josh Forti: Okay. You can say it for me. I like that. I like that. Yeah. We've had a lot of fun with it.

Steve Larsen: Honestly, it was when we were standing outside right after that Mastermind and I saw not just that you were like, I mean, dude, you're very smart. You get a lot of stuff done. You're a go-getter and a hustler, but then also you're intent on helping the world. That's when I was like, man, I've got to get close to this guy. That wasn't long ago. That was like a month ago.

Josh Forti: It feels like it. It was a little longer than that. I think it was, back in January. That was in Vegas.

Steve Larsen: Oh, that's true.

Josh Forti: Right? That's when that was. We spoke there. That's when we first officially met. We had brushed into each other like you said, but we officially met. We spoke on the same stage. I remember at the event someone was like, Steven Larsen's going to be speaking. I was like, well, if it's good enough for him, it's good enough for me. So, I'm super happy that we got to meet up there and, yeah, form a friendship that eventually led to us speaking together again down at the Mastermind before Funnel Hacking Live.

Steve Larsen: Oh, yeah, that's right. That's awesome. That's awesome. Yeah. You know, so for those in the audience who may not know who you are, how did you actually get into this, this area of personal branding? I think the area, like I've had such an issue with it just because I've not ever known really what it is. It seems a little bit fluffy and you're so clear on how to do it. How did you get into this?

Josh Forti: That's a great question. So, actually I grew up through high school, I was home schooled and I grew up on a farm. I had no online presence at all. In fact, I wasn't even allowed to have texting on my phone until I was 18, so like really knew nothing.

Steve Larsen: Right.

Josh Forti: I got into insurance. Long story short, dropped out of college, got into insurance sales and realized that the internet marketing space was this huge trend that a lot of these businesses that we were working with were totally missing out on.

And so I went from there and I was like, man I've got to start studying this, so I started studying e-com and started studying all the different things and blue like several thousand dollars with no success, no results whatsoever. I was like, man, it can't be this hard. I mean, like I've got to figure out a way for me. How I started into it was I was just trying to figure out a way to grow an audience so that I could test like landing pages.

Even if I was giving it away for free, I just wanted to be able to test it without having to pay for it...

Steve Larsen: Right.

Josh Forti: And get the audience's response. Tell me what I was doing right, tell me what I was doing wrong so that I could service them better without having to pay thousands of dollars up front for not getting any results. So, I actually started on the Instagram platform. I thought that was, for me, the fastest way to like grow an audience.

I didn't really understand Facebook at the time. We hear all the time, organic range on Facebook is dead...

Not entirely true, but I started on the Instagram platform and played around with just some different accounts. I bought a course on it. I loved the Instagram game and I loved everything that was there. It is. It's a game.

Steve Larsen: Sure.

Josh Forti: Just finding the little trends and pieces there. I launched a company with a business partner of mine, and together we grew and managed several million followers on the Instagram platform. aCtually, it was just the beginning of last year we decided we had kind of different visions for the company. He wanted to go kind of more the agency route and specifically just servicing that, and I really wanted to hel...

SFR 143: Dana Derricks Shares His Top Revenue Method... May 08, 2018

Show notes

Click above to listen in iTunes...

I've come to know and be increasingly amazed by Dana. His knowledge and skillset never ending and very impressive. Dive into this episode with notes to learn how he's using the Dream 100...

What's going on everyone, this is Steve Larsen, and you're listening to Sales Funnel Radio. I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business. The real question is how will I do it without VC funding or debt, completely from scratch?

This podcast is here to give you the answer. Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels. My name is Steve Larsen, and welcome to Sales Funnel Radio.

How's it going everyone, I am super excited for today.

I have a very special guest on. Please go stop whatever else you're doing. Again this is another one. Take a piece of paper out, write down notes, write down inspiring things that come to you. This is the kind of episode that not just has the ability to teach you a lot, but have a direct impact on the thickness of your wallet. I'm very excited for our guest today. I have known him for quite some time.

I'm always extremely impressed with everything that he does. I want to welcome to the show, Dana Derricks. How you doing man?

Dana Derricks: What's up man? Hey, thanks for having me. And for anybody that's listening, if you're in your car, pull over, put your hazards on. Just stop what you're doing. Tell your dog to go away. Your about to get hit with some gold here.

Steve Larsen: This is awesome stuff. Thanks for being on. Anyway, I've been just been super impressed with you. I think honestly the first time we met though was we were redoing the homepage of ClickFunnels and Russel's like ... I remember I came in one day and Russel was like ... He was like, "Hey man. Dude I got Dana Derricks man.

He's going to come on over and he's going to help us rewrite the entire, all the copy for ClickFunnels' homepage." And I was like, "Cool. Wait, who's this?" "He's the goat farmer." I was like, "Wait there's a guy ... There's a goat farmer who's an internet marketer?"

He's like, "Yeah yeah yeah yeah." And then you came out and you showed up, and you had overalls and like, sweet straw farmer hats. And I was like, "This guys is the man." And like ever since then I've just been diving into your stuff. I'm super impressed with what you do.

Dana Derricks: Dude, thanks man. I'm glad I have one fan.

Steve Larsen: Whatever.

Dana Derricks: No, that was so much fun and don't forget what ... By the end of that trip, what did you end up wearing home?

Steve Larsen: Oh yeah. Oh yeah. So he came in one day, just so everyone on the show ... He came in one day, it was one of the last days, and he had a full chicken suit costume for me. What was ... You gave Dave a massive bear. Russell had ... He was the gorilla right?

Dana Derricks: Yeah. Russell was a gorilla, Dave was a bear, you were the chicken.

Steve Larsen: That's right. And I thought that it'd be funny to ride that on my motorcycle home. So I did. And we'll put that -

Dana Derricks: And...

Steve Larsen: In the show notes.

Dana Derricks: Yeah. Please. And can we put the picture? Can we dig up the picture too?

Steve Larsen: Yeah. I'll go find the picture. I'm just writing that down.

Dana Derricks: Oh man. So good.

Steve Larsen: Chicken.

Dana Derricks: Such a good sport everybody. Steve Larsen, everybody.

Steve Larsen: Oh thanks man. Appreciate it. Well hey, just so ... If you guys don't know, if you're not aware, Dana Derricks is one of the, I would say foremost experts on this whole concept that I feel like is extremely kind of gray, cloudy. A lot of people don't understand it, but it's this whole thing around the Dream 100 and how to actually implement it.

And I mean you literally wrote a book on it right? And when did that come out?

Dana Derricks: When did the book come out?

Steve Larsen: Yeah yeah.

Dana Derricks: I think it's been out for about eight months. So probably about towards the end of last, of 2017.

Steve Larsen: Okay cool. Now before, before you were doing Dream 100 ... So I mean, first of all, how did you become an advocate of Dream 100? How did you start doing it yourself?

Was it ... I mean, I know the story, but for everyone else who's listening, like how does a goat farmer who's also a copywriter, who's also an internet marketer overall product creator, go directly into Dream 100 stuff as well? Could you give us a little backstory there?

Dana Derricks: I know. Everybody at this point is probably thinking, "Stephen, what is wrong with you? Where did you find this guy?"

Steve Larsen: "Who is this guy?"

Dana Derricks: Yeah. "What's happening?" So yeah. So I guess a little bit of a backstory that got me into the Dream 100 was I'm the type of guy that's going to try everything, and then figure out what works and what doesn't. And when I figure out something doesn't work, I just keep moving. Like, so I always say like honestly, there's two things about me that work well.

Like, number one I'm too dumb to overthink things so I don't get paralyzed by that. And then number two, for every ten things I try, one of them works and I'm thrilled. Like I'm so grateful for the other nine that didn't work so that I could get those out of the way to find the one that did. Right? So like for me, like I look at like major league baseball right?

The best in the world, on the planet, go up to the plate and they end up getting a base hit or you know a single, double, triple home run only three out of ten times. Right? Like nobody goes over four out of ten. So what's happening the other seven out of ten times?

They're striking out. They're hitting the ball and getting it caught.

Like bad stuff's happening almost over two thirds of the time. Yet like, us in business we go and try one thing, we step up to the plate and we expect to hit a home run, and then when we don't we're like devastated and never want to step up to the plate again.

So for me, I was not ... I wish I could share this amazing story of how I fell in love with the Dream 100, and it was this love story. But reality is dude, I tried everything. So back in the days of Google SEO, like, Google AdWords, and then YouTube, and then Facebook, and then like all these things I tried and tried and tried, and it just like, it sucked and I failed.

I kept failing, and failing, and then I realized, "Wait a minute." I was already doing the Dream 100 before I even knew what it was, and that was the only thing that ever worked for me. So that's why I got obsessed, doubled down, wrote a book about it, and all that other good stuff.

Steve Larsen: I mean, how did you first find out about it though? Was it straight from Chet Holmes course, from Russel's stuff, from ... Where'd you learn about it?

Dana Derricks: Yes. So I actually first figured it out through Russell.<...

SFR 142: Profitable Webinar Sequences (Part 2)... May 02, 2018

Show notes

Lessons from my 2-day deep dive (caffeine and dubstep abound)...

What's going on everyone? It's Steve Larsen and you're listening to Sales Funnel Radio. I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business.

The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.

Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels. My name is Steve Larsen, and welcome to Sales Funnel Radio.

Hi guys, I'm excited to share this with you. These were ... These are the patterns that I noticed while I was kind of deconstructing some of the most profitable webinars, and especially their sequences. Okay? I was specifically looking at sequences.

The funnel part I didn't look at as much, frankly because on some of these I helped build them, but it's the actual copy itself that I'm trying to go through and show some of these neat patterns that are inside of every one of them.

Anyway, so I'm going to walk through some of these. I've got notes all around me right now. So if there's like a little pause, or little ums, or little ah, just stick with me, bear with me, because I'm going to walk through these. I just sent a lot of these lessons over to several people as well.

Anyway ... Okay. So I'm going to walk through some of the scenarios here, okay? And what's funny is, man just going in and just adding one of these things in. Like it's going to increase my ... It'll increase my show up rate, it'll increase the amount of people who purchase.

There's a lot of pros and benefits to what it'll actually do for actually sequencing itself. And what's funny is while going through and looking at these things, I almost started getting this feeling like, "Man I actually owe it to my prospective customer to do this stuff. To actually make these changes. It actually will increase the experience.

...They'll actually have a better experience during the buying process." I actually feel like it'll serve them more. And so this is like ... These aren't like little tricks like, "Oh these are cool tricks to like do that very thing. Trick them." Okay. I actually think that the level of clarity that this added was very fascinating as well.

Anyway, so I'm going to go through some of these lists as well here, and specifically there's like ... Let's see. One, two, three. There's ten.

Actually ten things that I want to walk you guys through and show you how to vastly, I believe, especially from watching the way each of these webinars are pulling off, increase your cart value, but like I was saying before, I think like followup sales. Right. Dropping refund rates. Does that make sense?

And all the things that come with it. Anyway, so I'm excited for this. Here's the first thing though. So number one here, these are the interesting webinar followup lessons from my hacking expose. Okay.

Anyways, number one here, what I ... Some of these might be like, "Oh kind of cool," and some of them are just like massive super huge bombs. Anyway, so the first one here is on these webinars. The confirmation email ... And almost every one of these scenarios, and every one of these normal webinars, the confirmation email itself has an origin story in it.

Now think about this, okay? Does everybody buy the same way? No. People do not all purchase in the same manner, right? I am not going to sit and read sales copy. I want a video. Right? I do not sit and read a blog. I want to listen to a podcast. Okay. I do not consume content.

All right, but there are other people that exact opposite. And as one of the biggest lessons I think I can give to you, especially one of the themes you'll see throughout as I kind of draw up these lessons, you're actually giving the webinar script in several manners, not just on the webinar. Okay.

There's a group of people that want to see it on the webinar. There's a group of people that do not.

And so you actually threw the scenario. You're actually going hit several different modalities to deliver the sales message, to deliver the offer and the stack. To actually give the scarcity and urgency to close.

To give the time close for them to actually act. To give the bonuses away. It's actually hitting them in several different manners which is really interesting. It's really three heavy ones.

But anyways, think about this right? The first email they're going to be seeing is let's say they're not actually going to go and watch the webinar. But most of them are still going to go check out the confirmation email, right? Or a good portion of them are going to.

That's still an opportunity for you to sell them the origin story. Why you got into this thing, an opportunity for them to fall in love with you, an opportunity for them to actually fall in love as to why they should listen to the rest of the offer.

So just think of that. Okay. So first spot, one of these major touchpoints. Again, when we're talking about the last podcast episode, right? About the hook, story, offer. You're still doing the hook through the email. You're still doing the story.

Your actual origin story is the first, very first thing that's coming over to them regardless of if it's a webinar, regardless of whatever you're selling, you still have an opportunity to ... Right. It's one of the major things too. I remember I was hacking ... I was funnel hacking ... This was again one of the first really profitable funnels I ever built.

Again probably like three, four years ago. I was hacking this guy, and I noticed that he was doing this very thing. He had a soap opera series and the first email after you opted in was the first email of the soap opera series. If you don't know what I'm talking about, go read DotCom Secrets. And he was following that format.

But along with the first email came a second email of just his origin story. And he was like, "Hey, just wanted a chance to introduce myself and blah." He went right into the origin story. So I started doing that as well.

And it was really cool because I got a lot more feedback from people replying to that email saying, "Man I'm totally in this for the exact same reason Steven. Oh my gosh, that's super cool. Thanks for sharing that. I'm actually ... Sounds like you're telling my story."

I got more feedback from me telling my origin story, than I did from that first email with the soap opera series which is fascinating. Anyways, that's kind of cool. So to reinforce the point. Okay, so number one, write ... You're hitting from these different areas.

Here's another one. On webinars that lead to application funnels, the confirmation email has a case studies origin story. Okay this is a pretty powerful thing to notice and recognize. When you think about these, if you're trying to sell something that's high ticket, the way that you present these stories ... Right.

Let's think about some coaching. If you're trying to sell coaching or a high ticket mastermind, or a high ticket event or experience, something like that, a lot of times the ... Like when you think about the way Russell sells his inn...

SFR 141: Profitable Webinar Sequences (Part 1)... May 02, 2018

Show notes

In this episode let's look at the Hook, Story, and Offer of 5 of the most profitable webinars...

What's going on everyone? It's Steve Larsen, and you're listening to sales funnel radio. I've spent the last four years learning from the most brilliant marketers today, and now I've left my nine to five to take the plunge and build my million-dollar business.

The real question is, how will I do it without VC funding or debt, completely from scratch?...

What's up everyone? Hey, I am excited for today. I'm excited to share some things with you. I actually have been preparing for this episode alone for, I think, at least a month.

And I know that's kind of crazy, but honestly I've been trying to figure out and distill down how to actually share with you these lessons over an audio without actually visually seeing it.

So, I'm excited to go through this. What I want to do is, I want to walk through, if you guys haven't noticed in the last little bit here, I'm going to talk about Russell Brunson again here, right? And if you noticed, especially those of you guys at the last FunnelHacking Live, Russell sold a 2 Comma Club coaching The X Program.

It's amazing. It's incredible. We have tons of people in there. We took the program that we created about a year ago, and we made it this full-out, blown-out thing. We brought all the coaches in. And it's just been a bunch of fun.

So, I have the incredible honor to continue to teach, offer creation and sales message development to all the new students. It's just been a lot of fun. The more I get into it, just like anything, I continue to learn.

We don't teach the same thing every single time...

I constantly look for new patterns, new ways not just to teach it, but to understand it and make it more and more simple and more and more applicable, and more and more ...

The biggest thing I fight is, I treat every individual who bought the coaching program like they're my customer.

Therefore, what are your false beliefs? What are the ways I can get you to learn the most?...

So, anyways. If you notice, one of the first videos in there for those of you guys that were able to go in and grab it, you guys have probably seen this. It's an absolutely amazing video. For those of you guys who have not, I don't know when Russell will open up 2 Comma Club coaching X again, but seriously look into it, okay?

I'm blown away...

I've never seen him create an offer like this and it's just been amazing...

So, anyways, one of the first videos you see when you log into these ... It's part of the core training, before you come over to my course which is Secrets Master class, is this training that Russell does about the hook, the story, and the offer.

He actually did a podcast episode about this recently as well. In all things, all we're trying to do is make things more and more and more simple. In a world where sometimes we confuse complexity with prestige, which is stupid. That's not true at all, okay?

Needing to sound smart, that's not serving anybody except your own self, which ultimately doesn't serve you ever.

We try and make it more and more and more and more simple. It's actually harder to make things more simple, to bring things down to a place where it's like, "Look, you need this, this, and that." For my little 15 minute speech I gave at FunnelHacking Live, I prepared for nine hours.

Seriously, nine hours for 15 minutes. I remember I voxed Russell and I was like, "Dude, 15 minutes, man. It took me nine hours," and he was laughing and he was like, "Yeah, that's the price of simplicity."

And it's so true...

So, anyways, what I wanted to do is, I want to show you that framework all over the place. If you look at some of the most profitable webinar follow-up sequences ever, I want you to know the hook, story, and offer pattern is everywhere. It's not just hook for sales message as a whole.

It's not just story for the entire thing as a whole. It's not just offer for the entire thing you're trying to sell. It's in every little aspect, every little piece.

So, what I did a little while ago is, you guys know January I left Click Funnels, and I was like, "Hey, I'm going to call my shot here." This is pretty nervous. I left Click Funnels with no offer, no message, I had no funnel, nothing. Two kids and a pregnant wife.

That's part of my hook, me telling you that right now. It's like, "Holy crap, what did you do?" House payment, payments all over the place, that's pretty ballsy, right? That's why I was doing it.

I was trying to call my own shot with it, and say where I was going to go and make my story for it...

Which is exactly right, hook, story, and then I put together an offer. What I did is, when I first launched my webinar, I launched it, I did just this basic version. I knew it was broken. Guys, my funnel is still limping on one foot.

I know it is...

There's so much that's wrong with it, so much that's wrong with it. I've been going through and re-writing the entire script and just re-did it again, and did it in front of a live audience again, and it was awesome. We did really well.

But I'm constantly refining these things down. After about two months, so about the beginning of March, I was like, "I need to go re-write the entire webinar." I want to re-build the entire funnel, but I want to make it like, super awesome.

To the tenth degree, go all the way, which is kind of my mentality on everything. But I want to make it go all the way, just make it awesome. And so I started thinking, webinar is what I teach all the time and I'm good at them, and I like writing offers and scripts and sales message and message to market match.

I love that stuff. It's super fun. It's my obsession, even more than funnel building, which might shock you. I obsess over this topic greatly, offer creation and sales messages. But I was like, "I want to go do it on a deep, deep funnel hack of the top webinars that are out there."

Biggest webinars, most successful webinars that I could go find, that are easy for me to go grab data on real quick. I have a list of some of the top webinar gurus on my whiteboard. Lots of them. Anyone from Russell, of course, to Sam Ovens, and tons of these different webinar junkies, on guys that make big cash primarily through that method.

And what I did is I started logging into all their stuff, I started grabbing everything they've got and I started going through and grabbing all the email sequences.

Anyways, I specifically wanted to go through Russell's follow-up sequences for some of the most profitable webinars I've ever seen him do, ever.

And so what I've got here next to me, and what I started going and doing was I was, of course I'm opted in everywhere, for everything that that man puts out, but I went through and I printed off all of the webinar sequences.

Specifically the email copy for the Funnel...

SFR 139: Walt Disney's Stack Slide... Apr 25, 2018

Show notes

I wanna dive deep into Disney's offer...

What's going on everyone it's Steve Larsen and you're listening to Sales Funnel Radio...

I've spent the last four years learning from the most brilliant marketers today. And now I've left my 9-5 to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt, completely from scratch?

This podcast is here to give you the answer...

Join me and follow along as I learn, apply, and share marketing strategies to grow my online business, using only today's best internet sales funnels. My Name is Steve Larsen and welcome to Sales Funnel Radio.

What's up, guys? Hey, just barely got back from Disneyland and it was a bunch of fun. Brought the whole family over and had our first kind of real vacation ever, and it was a lot of fun. We went and we stayed at a Disneyland hotel and it was kind of nice, especially with little ones.

We could kind of monorail in and out of the park when we wanted to and get in an hour early. Anyway, even with a four-year-old and a two-year-old and my wife being pregnant, we still pretty much went on every single ride at Disneyland and California Adventure. And it was just a bunch of fun.

It was really fun to go do that...

And as we were walking around my wife and I could not help but just kind of contemplate the crazy journey we've been on for the past two years and just to look backward and go, "Oh my gosh. Two years ago there's no way we could have afforded this for all the things we were doing and the experiences."

I always read stories, I always heard stories of guys that'd be like, "Yeah, man I went on vacation. I made more money on vacation then we spent to get on there, and we spent a lot." And I was almost in disbelief.

I would listen to those stories and be like, "Okay, that's cool for that guy, there's no way I'll ever do that." Or I had to work from that place to believe to a spot where I felt like I could actually do that. And it was crazy because it happened. It was amazing. I'd be on a ride, I'd come out and be like, "Well, got seven more sales on that ride."

It's crazy how much, anyway...

So if you're like, "Man Steven, I don't know if this stuff can work or whatever." Just use myself as a point of reference an realize that oh my gosh it's completely doable for wherever you are. And keep moving forward on it. One of the fastest paths to cash that I've ever found ever is selling info products, and doing it through webinars.

You guys know that you guys know I'm a huge advocate of that, and obviously using Click Funnels to do so...

Anyway, it was fascinating though to walk around and see that and look at that. And we'd be like, "Man, we just spent like $100 more just to go hang out with Goofy one morning." You know what I mean? Just like really interesting stuff that we would never have been able to do that kind of stuff.

I mean overall, it was like five grand but it was a ton of fun and it was really, really cool to have that experience with the family, with the kids. And more importantly, I think it was just this really cool milestone for my wife and I, and what we've been doing, and what I've been working on, and all the stuff that we've been doing and going forward on it. It was cool, it was very rewarding. Very, very rewarding to sit back and be like, "Holy crap."

It's the first time I really stopped...

I felt like I was in a bit of a funk there for a little bit and I talked to Russel about it and he was like, "Dude, we've been running hard for so long, this is the first time we've had a chance to breathe."

It's like maybe that's it...

So, anyway, it was a bunch of fun.

Totally got rejuvenated. Very excited for the day. Got a chance to get up work out this morning, do my hit training and scream like crazy on Instagram. If you guys aren't following me on there I think you guys would like it. I get to do really official episodes and thoughts here, however, a lot of the smaller day-to-day things and isms that I'm going through and learning I like to drop on Instagram now, so anyway, would love to have you guys follow me there if you want to.

It's Steve Larsen HQ, that's my handle...

Hey, I wanted to drop something out to you guys here. There was an interesting question that kept getting asked right before I left actually. It was about a couple of weeks ago, two weeks ago. We were there for a week. And right beforehand some interesting questions started getting asked, and one of them was, Steven, how did you get so good at offer creation?...

And I just said the answer, "It's practicing." I practice offer creation like someone would practice their sport, I do, I practice it. It's one of my favorite things to do on an airplane, for some reason. Put some music on, for some reason, 30,000 feet, little caffeine and some dubstep, man you can make some sweet offers. But I'll do that a lot.

I do it a lot for the eComm space a lot. That's a fun one to practice on. I'll pick a random industry and I'll start creating an offer. So, what I wanted to do real quick, it was hard for me to not see the offer that was being handed over to us throughout our Disney experience. I wanted to go through and as an example of how I practice offer creation, I want to use Disney as an example.

So, I'm going to show you what their offer is. You're going to see it, you're going to go, oh my gosh. But I want to point out why it's the offer, what they're doing, and when. They definitely have upsells. They definitely have continuity they're offering. They're breaking and rebuilding belief patterns.

Anyway ... It's pretty strong to see what their culture is. Fascinating stuff, right?

So, one of the ways to think about this because there really are a lot of ways to create an offer, there's a lot of modalities to do so. You can do it through Ask campaigns, and do it explicitly off of what the market's telling you to do, which is great. But if you do that you still have to come in with your own glaze and creativity to make something that's new.

It can't be completely reactionary. It has to be reactionary with a little bit of the ingenuity. You could do it straight off of finding out what false beliefs are, which kind of gets gleaned from Ask campaigns, they might be one and the same.

Another way to think about this offer creation thing if you're like, "Steven, I have no idea how to come up with this offer. I have no idea how to create an offer. I don't get it."...

Here's another way to think about it and look at it. Whatever your main product is, whatever the main product is, let's say it's socks. Whatever the main product is, let's say you're selling socks, you're selling on Amazon, I don't care what it is. You're selling socks or you're a retail store and you sell food.

Think through when you sell your product to somebody, you have to understand that it is like the laws of nature that when you create something you also ...

SFR 140: Value Isn't the Offer... Apr 25, 2018

Show notes

Let's dive into WHAT gets you paid. It's not the offer!...

Hey. What's going on, everyone? This is Steve Larsen. You're listening to probably one of my favorite episodes of Sales Funnel Radio so far. I've spent the last four years learning from the most brilliant marketers today.

Now, I've left my nine to five to take the plunge and build my million dollar business. The real question is, how will I do it without VC funding or debt? Completely from scratch? This podcast is here to give you the answer.

Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels. My name is Steve Larsen and welcome to Sales Funnel Radio...

What's up, guys? Hey, I know probably every episode is my favorite episode when I'm doing it. Anyway, this is one of the core reasons and ways to actually make more money...

What? Hopefully, that's an exciting topic for you. Hey. Next to me to my right right now, it's a chest. I've got a bunch of random stuff in there. Some guns in there. Frankly, it's extremely very thin, brittle chest. It's slightly painted green. There's these little latches on it that are all rusted out.

Frankly, it looks like a piece of junk. It does. For right now in today's value, you probably wouldn't get much for this, which is interesting. How many guys want to buy it? I would love to maybe ship it out to you if you guys want to buy it.

Anyway, that'd be really, really awesome if you guys want to purchase it. You're like, "What, Steve? Are you kidding me?" All right. Let me shift it up for you now. Let me tell you that this chest belonged to Captain Wayne Kartchner, an ancestor of mine.

This thing is old, guys. This is an heirloom. It's next to me. it's rusted out. I do keep a few things in it but it's next to me here. Captain Wayne Kartchner.

I've got several military members that have been in my bloodline, which is part of why I went into as well for myself.

Interesting. How many guys want to buy it now? Would you be shocked if the price that I sold this for after telling you that story would be a little bit higher? No. It wouldn't shock you, would it? It would not shock you at all that I'd actually charge more money for that.

Hey. I've got some pieces of dead tree over here. It's awesome. There's some blank ink on them. It's a book. Anyway, how many guys want it? Sweet. Sweet. Cool. You know, I'm going to sell it for 100 bucks. If you guys want it, just message me right now. Is that cool? All right.

What if I was to tell you that this one book has made me a butt ton of money and has actually given me the life that I have been wanting really, really bad? Cool. Is it worth 795? You guys get what I'm getting at? Hopefully, you are.

One of the questions I've been getting a lot lately...

Some guy wrote out and he said, "Hey. This is one of the topics I've been pounding on a lot lately for my coaching students." I wanted to be able to go in and I wanted to teach you guys the same thing. This is important.

This is very important...

What I want you to know is we're about offer creation. Offer creation and storytelling. Those are the only two things that I really care about anymore. Okay? Those are the two most lucrative skillsets I can even think of.

The farther I follow this rabbit hole down, the farther I've realized, the more I've realized that that's really it.

That's really it...

I don't have to be an amazing, creative individual with Photoshop. I like Photoshop. I don't have to be an amazing, creative individual with ... I don't have to know how to code. There's a lot of people that know how to do this. Okay.

I can outsource all that stuff but the thing that I cannot outsource very well is this whole storytelling offer creation piece. Why?

Why?..

Let me tell you a story real quick. A man walks down the street. It's actually an alley. He walks down the street. He's creeping. He gets shot and dies. Okay? Let me switch it up for you though and give you some context. It's a war zone and he's a soldier.

Okay? Huh? Right? In one second, you might think that someone was murdered. In another, you might think that they were just killed in the battle zone. Fascinating context. Context is everything. Context is what actually delivers value. Okay?

Offers is not where value is created...

I want you to know that. That's what I'm trying to tell you. I'm trying to help you guys. Look around at these objects that are around you. One of my favorite stories is a story of this violin. I don't know if it's true or not. It's a movie. You guys might know it.

This movie where this violin is being shown. It's at an auction. They're auctioning off this super old violin. Somebody's like, "Yeah. I don't remember the price once were but it was super low." Everyone's like, "Really?"

The auctioneer's like, "You only paid that much for it and no one would go any higher." Suddenly, this old gentleman just starts walking up to the front of the room. He takes the violin. In front of everybody, he starts to clean it.

He cleans the violin. He polishes it. He tunes it. He plays the most incredible song and just hands it back to the auctioneers and goes and sits back down. The offers for the violin go through the roof. Why? Context, guys. Story.

A story creates context for things. Okay? When we're thinking about offer creation and products and value and how to make more money, you have to understand.

Your offer is not what creates value. Offers do not create value. They deliver it. They don't make it. Okay.

They deliver it...

They scratch the edge but they don't make value. What makes value is the sales message. Okay? For example, a lot of you guys know that I'm religious. Here's a biblical example. There's a woman. She goes and she pays tithing. She gives away just two pieces of coin, whatever it was. I can't remember how much.

Some rich people next to her make fun of her because she only gave just a little. Okay? Now, from a monetary standpoint, she gave just a little bit. These other people give a ton because they have a lot of money. Christ, he's sitting on the side.

He says, "Who gave more?" Everyone said, "Well, the rich people." Actually, let's get some context here. That was almost all of her money. How much more worth were those coins that she gave?

Think about it in those kinds of terms. Think about it. Okay? There's a lot of things, objects, heirlooms you may be even given. For example, I go over to Cache Valley every once in a while. I've got family over there. I had no idea that one of my ancestors in I think, Sweden or Denmark.

I can't remember now...

I could say this if I wasn't recording an epis...

SFR 138: Ed Bordi's Incredible Story... Apr 23, 2018

Show notes

Most of us never said, "I wanna be a marketer" when we were 7. I'm come learn from Ed's persistence and watch how his new business is blowing up!...

What's going on everyone this is Steve Larsen and you're listening to Sales Funnel Radio. I've spent the last four years learning from the most brilliant marketers today and now I've left my 9 to 5, to take the plunge and build my million dollar business.

The real question is: how will I do it without VC funding or debt completely from scratch? This podcast is here to give you the answer. Join me and follow along as I learn, apply, and share marketing strategies to grow my online business.
Using only today's best internet sales funnels.

My name is Steve Larsen and welcome to Sales Funnel Radio...

Hey, how's it going everyone. Real quick, I've got a really special treat for you guys here today and before I introduce our special guest I don't know how long it was ago, maybe four, five, six months ago I was walking down the street with Russell in Vegas and we had just gone to some convention.

I don't actually remember what it was but we were walking down the street and there was a moment where he and I were chatting and I said, "Russell, is it interesting that we have the best of the best tools that have ever been available ever?

...The best of the best training. The best of the best coaching. The best of the best of all these different things. The insights. What really does it come down to, then, to a person taking action?"

We were chatting about that and I said, "I think it has to do with just belief. Just telling stories of people who are actually doing it. Telling stories of people who have actually gone through and figured it out and gone through what looks like is kind of the mire for a little while but really is not."

Anyways, I'm excited to have our guest on today who has done incredible things and, anyway, we were at a master mind right before Funnel Hacking live and this gentleman was here and I saw him, heard him speak, and immediately thought I've got to interview this gentleman.

Lot of respect for him even for just the brief amount of time that we were able to meet together. Anyways his name is Edward Bordi. Ed, how you doing man?

Ed Bordi: I'm doing great. Thanks for having me.

Steve Larsen: Awesome. Yeah, yeah. I'm glad that you're here. Thanks for jumping on the show with us.

Ed Bordi: Of course.

Steve Larsen: You were telling this story. You were telling a little bit about your backstory and it's what pulled me to you, to be honest. I don't know, led me to you, and I think it's inspiring for other people to hear.

...Do you mind sharing a little bit about your backstory and how you got into this whole internet entrepreneurship game?

Ed Bordi: Yeah, no, sure. Actually, it was about 10 years ago when I just stumbled into it really. I was working in a corporate environment, had a 9 to 5 job and my career goals for a long time, back then, were to climb the corporate ladder.

I had planned on becoming an executive in the company I was in and that's the path I was taking. My company had paid for me to go back to school and get my masters. I did some study at Wharton Business School.

I studied marketing and I was taking that path and in the middle of that process I had a situation happen at home.

My wife had, she had become ill. She had develop a chronic illness that had made her bedridden. Probably 80% of her day was stuck in bed and that put a monkey wrench in our whole life, really. My plans were the least of my worries as the point, it was just at that time just taking care of my family and I had babies at the time...

I had a like a five year old and a newborn when this happened. I put my career on hold and just was focusing on taking care of my family. I really wanted to do something more and especially now because of the situation that I had in my life.

I wanted to have more freedom because I ended up having to work from home full time to take care of my wife, plus do a full time job. I was always thinking, I really wanted to be able to, if I could, have my own business.

Maybe work from home, not have somebody else dictate my time and my hours and all that so I was always thinking about what I could do and I really had no idea at the time what internet marketing was or being able to have my own business for working from home.

I just had no idea...

I heard this ad on the radio. It was, I'll never forget it, I mean I can literally hear the guys voice right now. His name was Andy Willoughby and he had this program called the Three Step Plan. I listened to him every single day as my morning routine.

...You know, "Hey, this is Andy Willoughby and how in the world are you?" Anyway, that was the way he started his radio pitch and then he went off and he talked about ... Yeah. It was just, it was catchy and it was all about working from home.

I think months probably passed, I heard this radio ad over and over again and I just called him up one day. I'm like, "What is this all about?" It was no details, it was just, "Make money working from home, Andy Wilabee's three step plan." I called the number and a gentleman called me back.

...A guy by the name of Brian McCoy who ended up becoming a very good friend of mine and who is actually, today, probably one of the top money earners in one of the biggest companies in the direct selling industry today.

I think he's the number one earner in one of those companies today. I haven't talked to him in a couple years but anyway, Brian McCoy was an amazing guy. He ended up becoming a mentor of mine and I worked with him in the direct selling industry.

That's where I started but that was really me learning, it was a network marketing business and I learned selling, I learned talking with people on the phone and doing all those sort of things and I actually struggled for quite a long time with that business.

I don't think I actually made any money with it for probably six months or more.

Then, this is when I learned about internet marketing. Up until then I was just working with the network marketing and just cold calling people, generating buying leads. Calling them up, trying to sell them my product. I was struggling with that.

I wasn't really getting anywhere. I was learning how to do sales and call calls and I was getting better but I really wasn't doing well, and then one of the people. I was making progress. I think I had a few people on my down line at the time and one of the people in my down line came across this book by a guy named Mike Dillard.

I remember telling him, "That's not going to help you in your business. Don't worry about that, just ignore that. Just keep doing what we're supposed to do. Keeping having cold call line and doing all this stuff."

Then, I picked it up...

He gave it to me and I read it one day. I was intrigued. It was all about generating your own leads and creating a business of your own. Your own identity. Branding yourself and not somebody else and I really liked the idea and I just dove into that and I had some success pretty quickly, actually.

SFR 137: Noah Lenz Shares His Funnel Building Process... Apr 21, 2018

Show notes

For 6 months I've developed a friendship with Noah, and had deep "funnel-doctrine" conversations with him, only find out (3 weeks ago) that he's 12 years old! Very impressive individual... Hey, what's going on everyone? This is Steve Larsen and you're listening to a very special episode of Sales Funnel Radio...
I've spent the last four years learning from the most brilliant marketers today. And now I've left my 9:00 to 5:00 to take the plunge and build my million dollar business. The real question is how will I do it without VC funding or debt completely from scratch?
This podcast is here to give you the answer. Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels.
My name is Steve Larsen and welcome to Sales Funnel Radio...
Hey what's up, guys? I am very, very excited for today. This is ... You guys got a treat ready for you today. This is going to be a lot of fun. There's been a lot of times when I've been holding my little ones or I'm the oldest of six kids, actually, and it's pretty fascinating to see the wisdom that comes from anywhere around us... Wisdom has no age limits. Wisdom has no bounds. And I do a lot of live funnel builds and I don't know if you guys have had the chance to join me on that and actually build a sales funnel live with me.
Well, there was this one occasion ... and this will help set the stage for this very special individual who's coming on with me in just a moment. But I was building this sales funnel one time and then there was one guy on there who was just really interactive with me. And was pretty much over typing, finishing my sentences. I remember one instance went and looked up the URL of the funnel that I was building live in front of everybody ... went to that and logged in and actually opted in to that funnel as I was building it live in front of everybody. It was hilarious. It made me laugh really, really hard.
I had no idea that it was a 12 year old. And until literally we met at Funnel Hacking Live. And it astounded me. When I was 12 years old, I think I was eating gummy bears and playing Halo. That's it. So it's amazing to me to see the actual wisdom, the incredible ... so advanced compared to what I was doing when I was 12 years old.
So anyways, I have incredible respect for this individual. Very, very ... And we've honestly become great friends the past little bit here and it's been really fun to see his journey. But I want to, guys, welcome to the show Noah Lenz. Noah, how are you doing buddy?

Noah Lenz: I'm doing great. Awesome to be here today on Sales Funnel Radio.

Steve Larsen: It's good to have you. It's very good to have you. That time when you were dancing circles around me while I was building these funnels live. I was like man, who is this guy? This is awesome. I was like whoa. That's incredible.

Noah Lenz: Yeah, I listen to the show all the time. I'm at school and it's like new Sales Funnel Radio episode. I'm going to listen to this at lunch. Okay, good, good, good. I don't need to wait until I get home. And it's so awesome to actually be on the show right now. I always listen to it but to be on the show, it's just amazing.

Steve Larsen: You're an inspiration. And I know that every person is going to be ... will kill me if I don't ask the question, how on earth did you get started doing this? This is not a normal thing for a 12 year old to do? It's amazing.

Noah Lenz: That is literally the most common question I get asked.

Steve Larsen: I'm sure.

Noah Lenz: In terms of the whole entrepreneurship game, I'm not really sure what drew me to it entirely. But when I was about eight-ish, I really got into the business of making websites using WordPress and all that.

...And I eventually, my dad's like you need to start making some money off this, start doing it for some other people. My first one was actually for a political candidate in the local area. And I made a website for him and all that.

And then, about a year ago I saw video from who is now my good friend and mentor, and I actually build funnels for him, Caleb Maddix. And everybody needs to read the book Dot Com Secrets. And like okay, I'll go do it. And it turns out we already had the book on our bookshelf so that night I literally ... I could not put the thing down...

It's like oh my gosh. You can have a one click upsell. You don't even need to type in their credit card. Oh my gosh. And I just got so, so into it. And eventually, I'm like how can I do this? Hmm.

And I had ideas going in my mind about what different funnels I could build. But I was never crazy about it for a while. And then, eventually I remembered that a while back I had done a website for this political candidate. And I'm like I really liked doing websites for political candidates. It's things that were kind of easy to deal with. It's the same type thing.

I need to get serious about this...

So I was thinking how could I do this? I could send out stuff in the mail. I could maybe hire somebody to code comp. And then, I remembered Dot Com Secrets. And I'm like, whoa, I can make a funnel for this. So that's how I basically got started with the funnel game and ever since I've just been obsessed with it.

Steve Larsen: That's incredible. That's incredible. So you go through and you read Dot Com Secrets. That is so interesting to me that you did that. As you've been going through and building this stuff and putting all these things together, first of all, you said something that I thought was really, really interesting. You said that your dad eventually said hey, it's time to go try and make money with this.

...That's very wise for a parent to do that. What was your reaction when he said that?

Noah Lenz: Well, it wasn't like full intensity but just one day I remember this vividly. My brother and my mom were at some sort of play or something. And I was at my dad's office. And he was like so you make these websites for other people.

...Are you doing it for fun? How about you think maybe you could get something going here. And I'm like oh wow. And I just was like you know, rather than sitting around all day and playing video games, I just got it going.

Steve Larsen: That's awesome. That's awesome. And did he ... Was he able to help you on certain things? You seem like you're just full steam ahead on your own and don't really need ... No one's pushing you along to do this.

Noah Lenz: Well, he gave me the resources.

Steve Larsen: Sure.

Noah Lenz: We always joke around about he taught me how to use cPanel wrong or something. But he gave me the resources. He gave me all the resources that I needed. And then, he taught me a little about what to do here, here, and there. But after he gave me the resources, honestly I just watched YouTube videos, read books, listened to podcasts. I just mostly learned it on my own but if it weren't for him introducing me to the resources, I wouldn't b...

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