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    Business

    Sales Funnel Radio

    My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me).

    Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m.

    I’ve learned enough to see a few flaws in my baby business…

    So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh.

    We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back.

    Be sure to download Season 1: From $0 to $5m for free at https://salesfunnelradio.com

    I’m your host, Steve J Larsen, and welcome to Sales Funnel Radio Season 2: Journey $100M

    Advertise

    Copyright: © 2016+ All Rights Reserved

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    Latest Episodes:
    SFR 186: My Latest Free Lead Source... Oct 29, 2018
    Show notes

    Boom! What's going on everyone? It's Steve Larsen, and this is Sales Funnel Radio.

    Today, I'm going to share with you guys my latest source of free leads.

    I spent the last four years learning from the most brilliant marketers today. And now, I've left my nine to five to take the plunge and build my million-dollar business.

    The real question is, how will I do it without VC funding or debt? Completely from scratch. This podcast is here to give you the answer.

    Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels.

    My name is Steve Larsen and welcome to Sales Funnel Radio. What's up, everyone?

    Hey, I'm excited about this. This is actually - I'm going to actually cut over to a video real quick that I did inside of my group. And what I want to do is share with you guys, is how I added almost 3,000 people to my list in the last, I don't know, it's only been like seven weeks. I'm not promoting at all. I'm not. Anyway, it's been really, really cool.

    I want to share with you guys what I've been doing, and it's a video that I did in my Facebook group. I walked through the strategy itself. So you're going to see me there, I think I'm jamming out to music for a little bit. But anyway, I think you guys will really like it.

    It's been super, super helpful. It lets me tie in some automation where I can grab leads out on Facebook and push them into my ClickFunnels list automatically and straight into action funnels - which is super epic.

    So before I spoil it, let's cut over there so you guys can see it in action. Bye.

    So every day I go in, and it's my habit, every single day I jump on in, and I bring people into the group.

    And what I'm doing... (Replies to FB comments) Hey, what's up, how's it going? James, how you doing, dude? How's it going, Carrie?

    So every day, I go in, and I approve people into the group.

    When I first started, there was this big rush because I had launched and the hot traffic always comes in. But it's consistently brought in anywhere from 20 to 30 to 40, sometimes 50 people a day.

    Now we're hitting like a 100 people a day trying to join the group - which is awesome!

    (Jamming to music) Makes me want to go longboard.

    Man, I used to bomb hills growing up on my longboard - barefoot. Like 45mph with my brother following me behind in a car so he could clock how fast I was going. It was stupid- don't do that.

    Alright, let me pause that (pauses music).

    Okay, so I've been going in, and you have something that you're selling, it's all about list building strategies. Even before we have something to sell, it's all about list building strategies...

    The only asset that is actually on the internet, the only asset you have in general is the list... not the product... not anything else.

    And I just barely went through this.

    About three or four months ago, I went in, and there was a company I was doing stuff with, and it turns out that they were not a good company. They were like stealing from people and crap - and I had no idea.

    And because I had a list, I could pick up, and I could move to something else, and it was not a big issue.

    If I didn't have a list, if I didn't have a following, it would have been an issue.

    The list is the asset. The list is the ONLY asset!

    And so what's interesting is when you have something to sell, then it's all about putting more people into the pipeline...

    There's only 3 ways to grow a company. And I can't remember, who said this, I think it was Jay Abraham -I think so. He said, "There's only 3 ways to grow a company. Let's write them down here, so we all got them.

    3 ways to grow:

    #1: The first way to grow a company is just to get more customers.

    #2: the second way to grow a company is you just get them to pay more money.

    #3: The third way to grow a company is you just get them to pay more money, more frequently.

    That's it! That's all it is.

    So when you have something that you are actually selling ... you've got a product up here, and the product is like, "Whoo check it out, I've got a sweet product" - that's the only way you can grow it:

    #More customers.

    #More money.

    # More money, more frequently - or money more frequently, i.e., increase the frequency that they're actually paying you.

    So that's what I have been doing.

    The reason that I ask for people's email address before I let them into my group is for several reasons from a business standpoint:

    #1: It's a symbol to me that they are willing to exchange something for the value I give.

    If someone can't give me their freaking email address, (you guys know the value I drop in this group) I'm not going to let them in the group. If they're like, "You know what, I'm going to see if this is worth it?" "No! Wrong order!" I don't even care.

    I had 102 people ask to join the group today, and when I whittle out all the people who didn't give me their email or didn't agree to not self-promo, it went from 102 people down to 72. And that's pretty accurate - it's about a third.

    A fourth, to a third of the people who ask to join the group every day, I'm rejecting. I'm like, "Nope, you're gone. Nope, you're gone. Nope, you're gone. Nope, you're gone." Isn't that interesting? So I'm rejecting them. I'm getting rid of them. That's one of the first barriers to entry I have.

    Six months ago, seven months ago, the only way I was building a list was by pushing people over to a squeeze page, but what I do now is I ask people for their email address as a symbol to me that they're willing to contribute to this relationship. Because what I drop in this group...

    A lot of you guys have stated that this should be a paid group, and I know that. This is a place for me to geek out and nerd out when I learn stuff. I'm like, "This is sick." There's no one for me to talk to. You know what I mean? I don't work at ClickFunnels anymore, so you guys are, like “for me."

    It's like "Oh man, I want to be able to share some of this cool stuff that's going on."

    And so anyway...

    #1: It's a sign to me that they're willing to contribute to the relationship, so I ask number one, for their email address. That's the first reason why.

    The second reason why I ask for people's email address is because of this...

    Now I want to share something cool with you guys, and a cool resource I've created for you guys.

    I don't think a lot of you guys know about it yet - th...


    SFR 185: Talent Is NOT Enough... Oct 23, 2018
    Show notes

    Boom, what's going on everyone? It's Steve Larsen, and today I'm gonna talk to you guys about talent.

    I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five, to take the plunge and build my million dollar business.

    The real question is, how will I do it without VC funding or debt - completely from scratch. This podcast is here to give you the answer.

    Join me, and follow along as I learn, apply and share marketing strategies to grow my online business - using only today's best internet sales funnels.

    My name is Steve Larsen, and welcome to Sales Funnel Radio.

    What's up?

    Hey, I'm excited for this episode - really excited about it!

    When I go through, and I start thinking about different episodes, I write down a whole bunch of different ideas. Then, funnily enough, a lot of them start combining. This one's gonna be 3 different episodes combined - I just wanna say real fast what it really is...

    I was mowing the lawn a bit ago... and I some people have said like, "Don't ever mow your own lawn. You should never fold your own laundry. You should never..."

    And I get what they're saying, but for me, that's the time when I am listening to a lot of podcasts. I'm listening to books. I'm listening to audio stuff - most the time...

    Sometimes I just listen to music and chill out - it depends what's been going on. But this particular time was only maybe six weeks ago? I mean it wasn't that long ago...

    I was mowing the lawn, and I was thinking. I was thinking a lot about what this guy was saying... I don't remember what exactly I was listening to, but I remember the idea came in, which is the important part...

    I stopped, and I was like. "Oh, my gosh, I am where I am because of sheer talent, not positioning." Isn't that interesting? I am where I am because of sheer talent not because of positioning.

    I was like that's really fascinating!

    It might sound like I'm showboating a little bit, but I'm good funnel builder, okay? I'm really good at building offers.

    What I realized is that I've done fantastic jobs at positioning products, positioning a business - but not positioning me. And that's the thing I've been seeking the most this year since I left Clickfunnels. I've been trying to figure out the best place to position myself in the ecosystem that I'm in. And that's just as important as your talent itself.

    I've been thinking about this like crazy - it's been the biggest question. I was at a Mastermind, and I asked a question like, “I'm trying to figure out what I do to serve the market?” And they misunderstood what I was saying.

    I'm not trying to figure out "WHAT I do to serve the market?" - I know what that is - I've been trying to figure out the best place to position myself the market? The best place to go and sit inside of it.

    Recently, it was actually was last week as I'm recording this, anyway (I batch my content, right I drink my own Kool-Aid)...

    Last week, I had the incredible opportunity to go and do some consulting for Trey Lewellen - so super cool, guys! I got to go, and this was super nuts for me, you guys.

    I was going out and listening to Trey Lewellen's stuff like way before ever working for Russell or being at ClickFunnels.

    So to go full circle, and then be invited to go in and consult on webinars, like that was such an incredible honor.

    We were at the Dream 100 Event, and Trey was... (it's gonna sound like I'm showboating, but this is me trying to position myself, okay?)

    Trey was told that I'm "the best at webinars" - which was super nice. It was incredibly nice of him.

    Anyway, he came straight to me. Right there in the room, he said, "Can I get you to come to my webinar?" I said, "Sure!" And I flew out there and went to his house.

    The whole way there I was like. "Oh my gosh, oh my gosh..." You know! I'm watching the current webinar like crazy - it was actually for his girlfriend Jennifer, she was awesome.

    I was going in and watching this webinar, watching the webinar, watching the webinar.

    When you spend that much time on a craft, it's really easy to see where a ball might be being dropped, and that was no different here. I immediately saw what the issue was, and it was cool to be able to go in and do my consulting thing.

    When I do consulting for somebody... like I did it for an insurance company a little while ago it, was like 12 hours straight - some people need that, some people don't need as much as that...

    Trey Lewellen's obviously a rockstar already - so there were just some finer points as far as a webinar gets delivered. It was really really cool to be able to go in and help him and help what they were doing. It was only six hours, but it's still a long time, right?

    It's just me straight, and a whiteboard like teaching and pulling things out of him into certain frameworks that I know sell well. It was really interesting, and it was cool because afterwards, it was very honoring... If anyone's like "Stephen, you're showboating." Okay, whatever...

    I wanna share with you guys the lessons I'm learning along the journey, that's part of this podcast. So I'm documenting the journey right now - so this is me documenting...

    Trey and his girlfriend took me back to their house, and we grabbed pizza and hung out around this firepit in their backyard. Beautiful house! Holy crap nice house! I know you'd expect that obviously. But it was a crazy, super nice house. Oh my gosh!

    Anyway, so we're sitting there, and he said, "You know what's interesting?..."

    I'm trying to teach you guys the lessons I've been learning along the way, cause I got something specific I'm going for. Now think in terms of what I have just said before, right: "I am where I am because of sheer talent and not positioning," 'kay?

    So we're sitting there around the fireplace in the backyard, and he says, "Dude you know what's interesting about what you do? There's literally not a business in this world that does not need what you do! This whole offer creation thing, it's ridiculous. I didn't know that's what you did. That was amazing. That was amazing!"

    I was like, “Thanks, dude, that means a lot."

    So I brought up the topic, I said, "The thing I've been focusing on, the thing I've been trying to figure out is which vehicle delivers what I do the best to the market?"

    Cause you guys know I can get a bit technical on these podcast episodes, this is just my free stuff right - the real stuff that I do, you know... I tell pretty m...


    SFR 184: Product Evolution... Oct 19, 2018
    Show notes

    Boom, what's going on everyone? It is Steve Larsen and you're listening to Sales Funnel Radio.

    Today I'm gonna talk to you guys about product evolution.

    I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business.

    The real question is how will I do it without V.C. funding or debt, completely from scratch. This podcast is here to give you the answer.

    Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels.

    My name is Steve Larsen and welcome to Sales Funnel Radio.

    What's up, guys?

    Hey, I'm excited for today, got the whiteboard with me if you guys are watching on YouTube. If you're out listening on iTunes or some other place, welcome. I'm so excited about this.

    This episode specifically has been a long time in the making. I'm very excited about it. I have gone through and I have I spent the last hour and a half just thinking through it alone. Let alone the months prior.

    I've been trying to figure out how to describe this very critical lesson. And I don't know another way to be able to describe this except for like two or three stories. So I gotta tell 'em here really quick…

    What I'm trying to do is…

    I first want you guys to know right, this episode specifically is all about how I create good products. I'm not talking about offers, I'm talking about products. Products and offers are totally different. And I'm here to talk about product creation.

    Now I had the good pleasure in one of my semesters in college... I'll never bag on college. I think it's good. It's not how you make money though, but it does open up the noggin a bit, right?

    So anyway, one of my semesters in college was kind of cool 'cause the professors walked up and they said, "Hey, check it out. You have no classes this entire semester. Your only task is to make as much money as you physically can." That's what the whole semester was…

    They assigned us a random industry. And I got stuck in the food industry. If you guys know me personally, you know I am not a good cook. I was like “Crap, I don't wanna be in food, put me in the knick-knack. Put me in you know, the e-com space. I was like food, seriously?”

    But it ended up being the best education I got the entire time I was in college. And it was fascinating.

    At the beginning what they did was they put us into groups of like 15. So we're in these small groups, and we went on this retreat. They brought us up and super high mountain place for like three days and, we just did a whole bunch of like team building stuff.

    I always made fun of that stuff, but if you guys ever heard of the terms Form, Storm, Norm, Perform? Meaning you're gonna get with a group of people, people are gonna unofficially be assigned roles.

    You're gonna fight with each other and then finally the team can actually start producing, right. Well, we did that in that three day period. And that was one of the reasons they did it so fast with us.

    Anyway, so we go in, #1: we start brainstorming cool product ideas.

    We went through and we started writing out ideas for the name of the business, for what the product is gonna be, what the price point should be.

    We were all over the place just coming out with this crazy deep dive of what we think would be best to sell.

    Well, when we came back out of our high mountain escapade, it wasn't challenging or anything, it was a lot of fun though. When we came back they said, "Hey, you know what's helpful is to start asking your customers about what is it they wanna buy." And they started teaching us about design thinking.

    Design thinking, meaning: here's how to actually think in order to design cool stuff. And they started teaching us these really cool processes. It was really really fascinating, it was a ton of fun.

    And among those techniques were different brainstorming methods - different ways to go through and create products with customers. Which is where a lot of what I know comes from. It's really really cool.

    Well, I remember there was this really fascinating point where they started telling us we had to keep a journal of what we were learning each day. And I found the journal, and I just read it for the last little while … and this thing is full full full full full, okay. And super awesome.

    I started reading the journal entries and what I was writing, and I'm so glad I took it seriously 'cause like there's some good crap in here. It's fascinating to see what they were teaching us.

    It was a combination of how to be creative, mixed with what they call data-driven decisions.

    And I'm not the first person to ever say that at all. But that was when I was like, “Oh yeah, that makes total sense. Why would I not make decisions based on data? That makes sense. There's security in that…”

    Remember, I'm specifically talking about product creation here.

    So I'm gonna go through 3 separate things on how to actually create products.

    Some of these stories, some of you guys may have heard in the past, but I don't think I've ever done an episode where it’s kind of laced altogether.

    So first of all, remember I'm not talking about offers. I'm not talking about offers at all. I'm talking about product creation and how to make sweet products that make people be like, "Oh my gosh, that's so freaking cool."

    The first time I ever learned about this was data-driven decisions, right. Meaning I can go out, I can see what other competitors are doing - essentially funnel hacking, right?

    I can start asking and see what other markets are doing; what other products are doing, how they're making money? Very very data-driven - obviously data-driven decisions.

    What was interesting is like as we started pushing forward and as we started learning these cool techniques and methods, I started having these really massive “aha's” on what actually created good products.

    I've told this story in the past, but … so the guy, the professor that was assigned to our group, was not allowed to intervene with us at all. Only when we asked specific questions. So it was very much like, “Let's throw you off a cliff and see what you do in free fall.” And the whole semester was like that. It was a bunch of fun.

    Anyway, so I was voted to be the CEO at the beginning, and what was cool is I got a lot of really cool interactions with him. He kind of became one of my first unofficial mentors, and I spent a lot of one on one time with him.

    He was fantastic. He was the CEO of Denny's and of Pizza Hut. The guy invented stuffed crust pizza,... ahhhhhh! He was the man. He was super c...


    SFR 183: Study Money, Not Food Stamps... Oct 16, 2018
    Show notes

    Boom, what's going on everyone? It is Steve Larsen, and today I'm gonna talk to you guys about food stamps.

    I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business.

    The real question is how will I do it without VC funding or debt - completely from scratch. This podcast is here to give you the answer.

    Join me and follow along as I learn, apply, and share marketing strategies to grow my online business, using only today's best internet sales funnels.

    My name is Steve Larsen and welcome to Sales Funnel Radio.

    What's up, guys?

    Hey. Alright. Right off the get go, okay, just gotta tell you I'm probably gonna offend some people, and I'm gonna speak a lot of opinions on this thing, but I wanna share with you guys really how I was able to get through like the first year or two of failing entrepreneurship.

    There's nothing wrong with being in that failure zone, by the way, right. I think that's one of the things that people get self-conscious about. They're like, "I'm not a successful entrepreneur yet, or I've been going in the game for a while now, and I haven't really made anything." I totally get it, first of all.

    In college, my wife and I, we were freaking poor. I mean, we just, we were literally living paycheck to paycheck, but really it was loan to loan. Because like I was just getting student loans.

    I was supposed to get paid by the Army, and through some stupid crap, I ended up getting paid half of what I was supposed to the entire time I was in it. And so I was like crap, "I at least wanted some security with that vehicle, with that job, right, of being in the Army." And it wasn't that way.

    And I will tell you, looking back, that was one of the biggest blessings I've ever had in my entire life. The fact that we did not have enough, okay, the fact that we did not have any money.

    What happened was when we first got married, a lot of you guys know the story, right. I found out that my lady was eating one meal a day behind my back just because we didn't have enough cash - and I didn't realize that she was doing that. That really cut me to the core.

    I kept coming home every day, I was like, "Why, she's still in bed?" I was like, you know, "What's up, you okay?" and she's like, "Yeah. Oh, it's nothing."

    She's already been graduated - I wasn't graduated yet. And I'd come back the next day, and she'd still be in bed. We had just barely gotten married like a few weeks ahead of time, and I was like, "Is it me? What's up, you okay? Are you alright?" And she's like, "No, no, it's totally fine. It's totally fine. We're good."

    And I'd come back the next day, the same thing. Next day, same thing. Next day, same thing. It was like, "What is going on?" She told me that she'd only been eating one meal a day and as a man, that wrecks you. Right? That'll destroy anybody, but especially most men tend to get their identity based on what they do.

    Many women tend to get their identity based on their environment. That's a huge stereotype.

    So for me, it wrecked me, okay. I was super, super sad about everything that was going on. Not just sad, but like, my self-esteem dropped. I was having a hard time functioning in classes knowing that my wife was so weak at home, and I was in classes. I mean, really think about that.

    The scenario was really, really intense.

    So about two years prior, I was living in North Carolina. I was on one of those missions - I was one of those missionaries riding a bike around. We talked to a bunch of people - I was one of those guys in a suit, tie, little badge. I mean, I'm sure you guys have seen them around, right? I loved it, great time of my life...

    Well, I was put in a lot of spots and a lot of areas where it was people's sole plan to live on food stamps. It was their plan, and they literally would not show up to work so they couldn't make enough money so that they could get on food stamps.

    That, in my opinion, is extremely wrong.

    I know this is where I'm gonna ruffle feathers. But if you don't like it, this is my channel, you can leave. I'm gonna tell you what I think. Capitalist pig baby, alright, here we come. Okay, here we go...


    I'm gonna be sensitive to this 'cause there are tons of people who need it, and that's great. But when it's your freakin' plan to suck on other people's hard work, I do not agree with that. The door is right over there, actually! And I'm serious about that.

    With that mindset, of seeing tens of thousands of people where that was their plan, okay, I was like what? Like, you're going to go on welfare, that is your career path?

    I'm just letting you guys know, that's my backstory, that was where I was coming in from to the scenario with my wife from. The scenario of, "I will never do that." If I get hurt, if something happens to me, sure. If I need it, legitimately, but after I've done everything that I can. That's my personal opinion on it.

    I think it is wrong to have a plan that way. You're getting something for nothing, I don't agree with it.

    So again, if I've offended you, I'm sorry, but I'm not sorry. I really believe that.

    So I came into our new marriage, our relationship, with that mindset. And I'm like holy crap. I need to do something now. I just didn't know, I had no idea that's what was going on.

    And so the moment I found out, first of all, it crushed me, and then I had several choices...

    And I am so thankful for how I chose. I try not to get emotional on this one, okay. It was one of the hardest things I've ever gone through in my life. I called my dad, and he taught me... I worked multiple jobs my entire childhood, okay. I started mowing lawns when I was eight years old. I know how to work, and I know how to work hard.

    I know how to do crap that I don't want to do. Which is a huge lesson of itself. That's totally thanks to my dad, he's the man, he's totally taught me everything on that, okay.

    When I got into college, I called my dad, and I was like "Hey," (super not with the culture of how I was raised), I was like, "Hey, could you give me money?" And he said "No."

    A lot of you guys have heard this story here, but I'm just giving a little more detail behind it because of where I'm trying to take us. Just follow me here for a second...

    He said "No." He said, "If I give you this money, you will not exhaust the resources you didn't know you had." That's huge. That's huge. That's when he told me that.

    I was like, "Oh, crap!" So my back'...


    SFR 182: Causing An Identity Crisis... Oct 12, 2018
    Show notes

    Boom, what's going on everyone?

    It's Steve Larsen, and today I'm gonna talk to you guys about the most important shift that must take place in every sales message for it to be effective.

    I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business.

    The real question is, how will I do it without VC funding or debt? Completely from scratch? This podcast is here to give you the answer.

    Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels.

    My name is Steve Larsen, and welcome to Sales Funnel Radio.

    What's up guys? I'm excited for today. I've spent the last few days at Russell Brunson's Inner Circle - which is a lot of fun.

    The way it works is we all get up, and we'll give, we'll teach for a little bit cool things that we've all been doing. And then we'll ask for whatever we need, right?

    And so I got my slides done, I was super excited about it. Honestly going to Inner Circle's like Christmas morning for me. It's probably the place I like to spend the most time, and I just absolutely love it.

    It was right before and Russell sent me a message, and he goes, "Hey did you want to teach some of your offer creation stuff for a little over an hour? I got a little spot to fill. We could give you some extra time there, and honestly, I'd love to see the stuff." I said, "Sounds good."

    So I was like, "Oh crap, I gotta remake all this stuff." So I went and I remade this cool presentation to go through and share a lot of these things.

    And one of the stories in there, I wanna walk through it, I wanna share with you guys the most important element in a sales message.

    Now a lot you guys know, I talk about door-to-door sales a lot. For me, that was like one of the best educations I ever had in my entire life - door-to-door sales. I did not see that at the time. I did not know that at the time. But I was hoping that I would learn sales in the toughest environment - which was literally one of the major reasons why I did door-to-door.

    I know I bring it up a lot, but it's because it was so impactful for me. Now a lot of you guys know too that I've told this story right in the past, I'll get to this whiteboard here I have in a moment. But in the past, what's been fascinating is I was so obsessed with products, right?

    I would write eBooks, I would put things together, and I was, "What product can I sell? What product can I sell? What product can I sell?" And it led me down this path of learning what products are cool... BUT it also led to actually having zero cash in my pocket...

    So back to the door-to-door thing; I had the exact same fixation when I was doing door-to-door sales. I would go around and for the first half of the summer I was the number two salesman as a first year.

    I was good, right and I'd be closing people. I was like, "Pest control, pest control, pest control, pest control, pest control."

    Customers started asking things like, "ell does it kill bug? Does it kill my ants? Does it kill the wasps? Do you guys take care of the mice? Do you do this, do this, do this...?"

    The technician came after me and obviously fulfilled on that and I just was selling it, I was the sales guy obviously.

    And what was funny was that when you look at the way I was selling, the first half of the summer for me, I was getting two to three sales a day - which as a sales guy, door-to-door, for that price point - that's not bad. That's not bad.

    If you do that consistently, that's pretty good.

    What's funny though is that about halfway through the summer it shifted from going from two to three sales a day to two to three sales a week. I was wrecked. I mean it destroyed me.

    If I did not do so well the beginning half of the summer, my wife and I would have been bankrupt by the time we hit the end of the summer. We pretty much broke even the rest of the entire summer. And I was like, what happened here? What's going on?

    One of the major things that I was getting distracted on was the product itself.

    About two months into the beginning of summer, people started asking me questions: "Does it do this, does it kill that? What about this, does it do that?" Blah blah blah, blah blah blah, blah blah, and I ended up falling in the rabbit hole, and I shouldn't have.

    I got on this huge spree of learning about the product more: "Oh these are the chemical compounds inside of our pest control. Oh, this is the organic version and the chemical compounds of that one. Oh, here is why it works on wasps. This is why it works on ants. This is why it works."

    And I got so far into the why - literally down to the molecular level. I knew exactly why this pest control is killing that bug... because it is jacking up their nervous system... right! Weird details that don't matter.

    I got so obsessed over it.

    It was not until afterwards, when I started learning about sales that I found out that I was talking myself out of the sale.

    Anytime anybody asked me a question where they just needed a simple answer, "Does it kill my bugs?" "Yeah." But I was like, "Yes, booof!" And I'd just like barf all over him. "Here and this and that, and this and that, look at me, I'm smart, look at me I'm smart!"

    I went back to college and I started learning more about eBooks, I started trying to sell things online. I started getting more into the internet game. And I got back to that same fixation - believing that the product and what made the product is what did the sale.

    Now there's this interesting stat and correlation, even at ClickFunnel's high ticket selling. A lot of internet marketers, a lot of business owners today, they try to not have their high ticket salesmen know that much about the product...

    It's not because they're trying to be shady or sneaky or anything like that, it's because there's a danger that salesmen will start to talk themselves out of the sale.

    They will literally start explaining all the features. They will literally start explaining all the little details, and it ends up killing the sale.

    So I went in, and I got to teach a little bit about this and tell different stories about it to the Inner Circle.

    There's one specific concept about the sales script that I wanted to walk you through.

    First of all, I just wanna make the point, people don't buy because of the product. They buy it because of the sales message. They're completely separate activities. They're completely separate disciplines. Sales message versus a product.

    And for so many years - the reason why I knew it took me 17 tries, (it's something like that), to have a successful product is because it was the first time that I actually decided, "Holy crap, I'm still gonna make a sick product. I'm gonna make something that's totally awesome, but I'm gonna first fixate on a sales message that gets...


    SFR 181: My Best Marketing Resources... Oct 09, 2018
    Show notes

    "marketing resources" "list of marketing tools" "advertising effectiveness"

    I get asked A LOT what my favorite this or that is. SO I decided to document what they are and keep them on all one page. Here's the scoop…

    With the help of some amazing marketing resources, I’m able to run a mean lean team. I’m bringing in the money while buying back some of my time and optimizing my business.

    What I’m going to share with you works.

    I’m not some guru who only makes an income from telling other people how to make money.

    My business makes me more money than the coaching I do. I’m walking my talk.


    LEARNING TO COUNT

    Let me tell you a story…

    When I went through my basic training in the army, you’d get a bonus if you signed up for AIT - which means Advanced Individual Training.

    My family was pretty broke at the time, so it seemed like a good thing to do.

    I was an ammo specialist. I was an 89 bravo, and my role was to learn pretty much every round of ammo (except for nuclear) that the military had.

    As part of the training, I had to spend weeks memorizing ammo stats and nomenclature. So that when someone said, "Hey, we need this many rounds of 556 and 762 or go get some freakin' grenade launcher ammo." I’d know what to grab. It was cool.

    However, what was challenging for me was that everything was dumbed down to a third-grade-level because a lot of people come straight out of high school.

    So they spent two freakin' days teaching us how to COUNT.

    I was so bored that I actually started getting depressed for the first time in my life.

    SMOKE AND MIRRORS

    One day, during the training, we were sitting in the chow hall and there was this guy who was in my platoon sat across from me.

    Anyway, we're all chatting and this guy tells me that he has a Ph.D. which was a pretty unusual thing for someone to have in that situation.

    I was like, "That's crazy! No way. What’s your Ph.D. in?" And he starts to tell me that he wrote a report and I handed it into a guy who's a Ph.D. teacher and that he really liked the report, “So I have a PhD."

    The rest of the soldiers around us were like, "Wait a second dude, you need to clarify what you just said."

    He said, "Yeah man, I wrote this report, it was super cool and I handed it up to this guy who teaches some classes at Ph.D. levels, and he really liked it - so I got a Ph.D."

    And he started trying to convince me and the rest of the soldiers that he had a Ph.D.

    I was like, "Are you kidding me? You don't have a freaking Ph.D., dude. Do you have a certificate?"

    And he's like, "No, but I have the equivalent of a Ph.D. brain." I am extremely smart."

    And he just kept saying, "I am extremely smart. I can tell you all kinds of things." I said, "Oh, yeah, like what?" What? Tell me stuff dude, tell me!"

    Because anytime someone says that, you instantly start to wonder if they really are... you know what I mean?

    The reason I’m bringing up this story up is because this happens in marketing all the time.


    I’M NOT LISTENING

    For a long time, one of the biggest strategies on the Internet wasto go write an ebook full of the top resources for different areas. But really it was just a big list of affiliate links!

    Now there’s nothing wrong with affiliate links, #affiliateoutrage.

    However, someone who has just put together a list without having any experience of the subject is a crappy person to listen to.


    For example, if I ever start to give you style guidance - you have my permission to ignore me.

    If I start standing up and start talking to you guys about something that I don't have mastery in. Don't listen to me. I'm not gonna do that anyway, because I'm super conscious about it.

    But if you’re trying to learn offer creation or funnel building - well, that’s kinda my jam. That's what I'm known for, and that's what I’ve done EVERY DAY for years - so listen up.


    BEST MARKETING RESOURCES

    (Did you notice that seamless segue ;-))

    If you’re thinking, "Steven, what the heck are you talking about? Well, I want you to know that I’ve launched a really cool resource called Best Marketing Resources.

    It’s my hub for all of the resources that I use to pull off my business.

    It took for freakin' ever for me to create this thing.

    I created it because people always ask me, “Stephen, what's your favorite tool for ----- (fill in the blank)?"

    So I decided to make a hub where I just put all of my favorite tools in one place. I literally went through my business bank statement and counted them up.

    It’s like a living breathing list of marketing tools that I’m gonna keep constantly updated with the most up to date resources that I use in my business.

    And EVEN BETTER THAN THAT…

    Each tool has its own video that shows you how I use it in my business.

    I teach the exact strategy of how I use that tool in my company. So you get to see exactly how to use it and WHY I have so much love for it.

    Underneath each video is a link directly to the resource.

    A lot of them are my affiliate links - but if that annoys you, you just gotta get over. You don’t have to use them, but if I’ve provided value - why wouldn’t you?


    CHEESE AND MARKETING

    The reason I created the Best Marketing Resources hub is that if you're trying to learn something, them it’s best to learn from a person who’s actually doing the thing they’re teaching.

    The person who has what Russell calls, “THE BIGGEST PIECE OF CHEESE”

    There are some people, and I'm not gonna name names, that give me advice in certain realms that they have no mastery over. I listen...


    SFR 180: Case Study - Turn Socks Into An Offer... Oct 05, 2018
    Show notes

    Offer creation is for any product or service in any industry at any price point. It has nothing to do with building a funnel and can be done offline, online, or in person...

    If you have a great offer, you can sell anything…

    But how do you create an offer that makes any product so sexy that people will rush give you their money?

    With my offer creation process, you can sell anything including a pair of socks.

    Without a plan to sell, product creation is a waste of time.

    It’s a simple formula that I use to draft an outline and figure out what my offer will be.

    The thing that drives me crazy is when someone says, "Ah, this doesn't apply to me because I'm in retail. This doesn't apply to me because I'm in B2B. I sell things on Amazon, I can't make offers." *IT DOES* Anyone can use this process.

    Companies fly me out to do a solid eight hour day with them to craft a detailed plan of what their offer is going to be. We create the sales message behind it, the best funnel for that offer, and the sales message to their market.

    These consulting days are awesome fun and... REALLY EXPENSIVE. However, you don’t have to pay $30,000 for me to share my formula with you - because I ’m gonna share it right now…

    There's obviously the bigger, deeper process that I’d go through when I'm about to launch a product, but I want you guys to see how I would craft an offer around socks.

    Hop over to YouTube, if you’d like to see how I went through the process live with my Science of Selling Online group.


    WHY I WON THE “30 DAYS” AFFILIATE CONTEST

    When I was preparing my affiliate offer for Russells 30 Days book, I knew that my offer was gonna be better than anybody else's out there.

    And when the results came in, I had nearly 2x the sales of my closest competition. The reason for this is because of the way I craft offers.

    If you’d looked at all the promo emails that were sent out during that campaign, you’d have noticed that it was the same freakin’ email.

    There's nothing wrong with prewriting emails if you're gonna get just people to promote in general, then sending pre-written emails is a good

    But if you actually want to get serious, then because sending out a white email that’s the same as everyone else's is the epitome of a freaking red ocean!

    Understanding the red ocean is not just what people are selling and how they're selling it. You also need to look at the actual messaging and the funnel they're selling it with.

    If you're blasting out the exact same material, then you’re still in that red ocean - and that’s not where the money is made

    FISH SLAP THE CRAP

    I don't care if you're selling your own products, or promoting somebody else's. I'm gonna teach you how to create your offer from a marketers perspective.

    I'm not here to slap people around by saying "Oh, that's crappy, that's crappy! Don't do that!" But I am here because I wanna share with you that there is a total junky way to do this, and a real way that actually provides value.

    I'm a firm believer in something that Todd Brown said. He said, "If you have nothing else of value to say, then you need to end your funnel."

    DUDE! WHAT ELSE…?

    I had only been at ClickFunnels for about two months when Russell turned around, and as with all great ideas, he said:

    "DUDE! You know Stu McLaren?" "He's got this thing coming up called TRIBE and I wanna promote it 'cause it's really good. What else could I give with that product?"

    Until that time, I had never considered the fact that you would create an offer around an affiliate link.

    Russell doesn't promote many people's products, but when he does, he is very methodical.

    So I wanna walk you through the process that I watched Russell use, and that I now use myself, as well.


    TOOTHPICKS AND JUMP ROPES

    The reason I chose socks for this example is to show that this process works for anything however ludicrous. You could even use it for toothpicks. In fact, it works for any product at price-point in any industry.

    Here’s an example:

    In the morning I like to jump rope to warm up like boxers do - Rocky style. So I bought a jump rope off Amazon. It's one of those speed ropes. It’s super cool. And what excited and tickled me pink was that you also got:

    • A two-week program showing you exactly how to use your rope.
    • A cool little bag.
    • Some spare parts.
    • An invitation to a special community.


    It was a freaking jump rope and it literally had an offer created around it!

    They had crafted this amazing offer around a jump rope.

    I want to show you that there are multiple ways to create an offer, regardless of what you sell.

    I want you to see the structure and the questions that I ask, in order to create an offer.

    It might be helpful for you to go watch on YouTube, but I’ll do my best to explain the process here too.


    MAKING SOCKS SEXY

    Every time a person buys a product they also get a set of problems.

    If I can identify future problems that the product cause you can build an offer around them.

    For example:

    #1: The first thing you need to do to create the offer is to list out the potential problems. What are the future issues your customer may run into when they buy socks from you? (These answers are from the live audience)

    • Maybe their feet are too warm.
    • They don’t know how to put them on.
    • Dry feet.
    • How to keep them clean?
    • Stinky feet.
    • Knowing which size to buy?
    • Athletes foot.
    • Holes.
    • Too tight after first wash.
    • Sensitive Skin
    • Foot Care

    I'm trying to choose a ridiculous example so you guys see how easy this is.


    SFR 179: Trials After Making The Jump... Oct 03, 2018
    Show notes

    What's going on, everyone? It's Steve Larsen, and today I'm gonna share with you guys how I was able to make the transition from employee to entrepreneur boss.

    I spent the last four years learning from the most brilliant marketers today. And now, I've left my nine to five to take the plunge and build my million dollar business.

    The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.

    Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best Internet sales funnels.

    My name is Steve Larsen, and welcome to Sales Funnel Radio.

    What's up, guys?

    Hey, so as I started getting ready to make the jump, I wanna talk to you guys real quick about something that was really, it was hard for me. It was challenging for me. It was my biggest fear.

    One of my buddies I'm talking to, well before I left, but I told him I think I need to leave my nine to five. (You can apply this to yourself regardless of what you do, right?)

    I was like, "Okay, I gotta go, I gotta go, and I gotta think about, I gotta think about how I'm gonna handle this." And he goes, "What is your biggest fear? Is your biggest fear that you're not gonna make enough money? What is the fear?"

    And I said, "No, actually, my fear is not about the revenue. I've been a part of a lot of these funnel things now and launched enough kind of on the side while I've been here. I think I've got that part." (Not to say that I'm amazing, you know. Anyway, you get what I'm saying.)

    "The part that is freaking me out the most, the part that's freaking me out the most is that I'm gonna be sitting by myself alone looking at a wall with no one to crack the whip. You know what I mean? I'm gonna be sitting there by myself in an isolated room."

    In ClickFunnels environment, there's energy. There are people running around over the place. There's "Hey, let's do this" and "Let's do that."

    So even if there was a day when I felt kinda tired, I don't know if I wanna do this right now. I still had other people and other processes and things and place to pull me along and to hold me accountable.

    And I said the thing that was freaking me out the most when I left was that I'm not gonna have that.

    I was talking to my wife about this. It was the biggest fear I have; do I have the discipline to continue to show up every day like I'm going to war? Do I have the discipline to show up day in and day out to show up and act like, "Okay, today, the goal is to make a sale." You know what I mean?

    Do I have the discipline to just do revenue-generating activities and not get distracted by things that are easier? Instead of like going in and trying to make the sale, "What's more comfy for me?" You know what I mean? You guys know what I'm talking about?

    So I just wanna share with you guys how I'm able to go in and stay structured, personally, day in and day out.

    Now I'm not perfect like this, and I don't want you to think that I am. I'm not.

    I really only listen to like two or three people. I listen to Russell Brunson's stuff. I learned marketing from him. I learned business structures from Alex Charfen. And I listen more about closing and what to do with cash when you have it from a lot of Grant Cardone stuff. And those are kinda my three. That's about all I listen to.

    Sometimes, I listen to some Pat Flynn. Pat Flynn on Smart Passive Income. His podcast, that was one of the first shows I ever listened to that started teaching me about this world.

    Anyway, so there's a few people I listen to, but really, it's just them -which gurus did they learn from, which books did they study, which courses did they go to to learn how to be where they are, right?

    When I'm done diving through all their stuff, I just go the next level deeper with them. And that's kinda how I make sure I put the blinders on and not get distracted with my education. So it's been kinda cool.

    So this was a serious fear of mine though, right? When I leave, how will I maintain discipline? Will I? And it's funny now that I'm thinking about it, but that was eight months ago, nine months ago, and that's kind of a weird thing to be afraid of, but not really...

    And funny enough, one of the things I would teach at the funnel event, (the Funnel Hackathon Event - FHAT) was this very thing.

    Funny enough the thing that people was asking about after a while, after like the first day and a half, I've had another day and a half with them, pretty much every question turned into, "How do you keep your energy so high, Stephen? How do you stay checked in so often, Stephen? How do you... "

    And I was like, "Why are you guys asking me this?" I didn't say that. But I was thinking it was like, "Why does everybody ask me that question?" It almost frustrated me.

    I was like, "Well you just freakin' do it? You don't overcomplicate it - you just do it."

    But it's funny because like as I started leaving, I put my foot in my mouth because I realized, "Oh my gosh, I have the same fears." As I started leaving nine to five, I was like, "Holy crap! How am I gonna do that? How am I gonna stay motivated?"

    So I just want to teach you guys just a few things that I do to keep myself checked in, day in and day out. Again, I'm not always perfect at it. No, but I'm like 99% on certain aspects of it. Other parts, I'm like 50%. Other parts, I'm not so good at - and I'll get better.

    There's a guy; I can't remember who it was... He was getting a Ph.D., and what he chose to study was Will. He choose to study willpower. In fact, I think I have his books somewhere over there. Anyway, I'm gonna keep going here though. Let me tell you the lesson.

    Here's the lesson, what I learned from it:

    He went in to study and do a Ph.D. dissertation on willpower, and what causes humans to have such high will, right? And he ended up getting like depressed about his studies by the time his study was over because he found out that basically, willpower doesn't work.

    In fact, I think that's the name of the book, Willpower Doesn't Work.

    He found out that willpower is a terrible thing to put your faith into. Willpower is a terrible thing for you to bank your success on. And I thought how interesting is that? He said the thing that does work though is environment.

    Think about this, okay? Walk with me for a second on this...

    If I go ahead and I start saying things like, "Man, I need to be better," 'cause a lot of guys say that to me when they hear my episo...


    SFR 178: How I Launched Affiliate Outrage... Sep 28, 2018
    Show notes

    BOOM! What's going on, everyone? It is Steve Larsen. Today, I'm gonna talk about how I actually set up Affiliate Outrage - I'm actually super excited it's launched.

    I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five to take the plunge, and build my million dollar business.

    The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.

    Join me and follow along as I learn, apply, and share marketing strategies to grow my online business. Using only today's best internet sales funnels.

    My name is Steve Larsen, and welcome to Sales Funnel Radio.

    What's up, guys?

    Hey, so today, I just wanna share with you guys why I got started on Affiliate Outrage.

    Some of you guys might know, I actually started this in college - not the program - but the first money I ever made online was affiliate money.

    I had a ton of fun with it, but it was out of desperation.

    I had been trying so many things. I was like, "Hey, I'm gonna go try this, I'm gonna try that," okay? Literally, it was like seventeen businesses that I tried - I was actively in them, you know what I mean? I was cutting things out, just doing that thing, whatever that business idea was for a solid three, three to six months.

    So if you do the math on that, it took me a few years, right to figure this stuff out. And that's pretty normal, all right? If you're gonna get really good at anything you're not gonna be amazing right off the bat.

    So transitioning from an employee over to a business owner - an entrepreneur, creating value, a marketer - that's not an easy task. And it's not one that usually happens quickly for most people.

    I wanted to make this program for many reasons:

    One of them is because I have my need to give back. I wanna share with you guys the strategies that got me my first cash, okay? How I actually was able to go make money. It was through affiliate marketing, and I wanna teach you guys that kinda stuff.

    But what I really want you to do is, I want you to notice what I'm doing. Watch from it from a 30 thousand foot view what I'm doing.

    If you have launched something, one of the biggest questions that I get, (I've been emailing a lot about this lately, and it's been, been a lot of fun).

    But one of the challenges that, (and when I hear this, guys, I cringe on the inside.) "Stephen, I've launched my thing, 'how do I get traffic to it'?"

    Gah, right? Oh my gosh, that sucks! Oh man, I'm so sorry... Because there's a bunch of stuff that you should do... First of all, you should take it down, because what I wanna teach you real quick is how I've been able to launch.

    The last six, seven funnels that I've built, that I've put out... every one of them has been successful.

    Now, that means different things, in varying amounts, but a lot of money came in on each one of them. Lots of it. And I just wanna walk you guys through why they were successful. It's all about this concept called The Prelaunch.

    Now, I love movies, I love going to movie theaters. I don't really stop and watch movies in the evening here much. Sometimes, I like sitcoms, Seinfeld, still a big fan, definitely a big fan of The Office. Anyway, Psych, love that show, 'cause I'm a goofball, and so is he...

    Anyway, so if you guys go to like a movie, I want you to imagine how successful would a movie be without a pre-launch? Hollywood, they dump a $100 million bucks into a movie.

    You're going to see a movie, and let's say you don't know quite know what it is. And let's say that you get to the movie theater, and you walk on up, and the first time you have ever heard of a movie ever is on the day the movie gets released to the theaters.

    What do you think the success rate of that movie is gonna be? Not that good! Not nearly as good as it could be, is if there was a lot of pressure built up beforehand.


    Guys, that's what marketers do. They build up the pressure. They create events. For lack of a better term, it's a campaign.

    Setting up a Facebook ad, they call it a campaign - they're destroying that term!

    Campaigns are events that you orchestrate; you built pressure around product launches, certain things. You open and close access to the public, 'kay?

    Now you watch what Hollywood does right? When you go in, and you're creating a product - just as important as your product's ability to deliver on what you say it will, is your ability to think through the launch strategy.

    What's the go-to-marketing strategy that you're actually gonna go say, "Hey, what's up, market? Here's my thing."

    How do you go, and actually create and orchestrate all that pressure ahead of time, right? The anticipation, "Oh my gosh, I've gotta have that. That is so crazy cool," right?

    There's a study that said, the anticipation for vacation, the amount of excitement and joy in the mere anticipating of a vacation is just as exciting as the vacation itself! Which is fascinating, right?

    And so if you're gonna go on a trip, or there's something you're gonna go through... Let's say it's an event, or you're gonna come to my OfferMind, or whatever it is... if you orchestrate it correctly...

    I got three kids; three amazing little girls, an incredible wife - we went to Disney in April. My family had never been there before, my wife had never been there before, and obviously, the kids hadn't.

    I was very careful to make sure that I was talking about Disney a lot, well before we were ever gonna go. Well before we ever got in the car and went to the airport. Why? Because I'm building anticipation: "Oh, have you seen the maps that are over there?"

    I know, and, you guys will be like, "Stephen, you need to use marketing principles on your own family?" Of course, I do - come on, right? You should too!

    Marketing is just the act of shifting and affecting people's beliefs. Why on Earth would I not build anticipation for something that we're gonna do as a family? Of course, I'm gonna do that. I'd be stupid not to.

    So I was like, "Hey, check out this map. Oh, look at this. We could go eat here, we could do this. Check out these hotels. Did you know there's a monorail? We could ride the monorail... did you know we could do that? Holy crap!"

    I'm talking about the cool things, and I'm future pacing. I'm not trying to manipulate. That's not what I'm talking about at all. But I am trying to lace in a whole bunch of things prior to the event happening, whether that event is an actual event - you going somewhere - or a product launch.


    SFR 177: How I Found My VA's... Sep 25, 2018
    Show notes

    Boom! What's going on everyone? It's Steve Larsen. This is Sales Funnel radio, and today I'm going to talk to you about how I found my VA's.

    What's up, guys? Some people have asked, "Hey what's a VA?" I'm talking about virtual assistance, I'm talking about how I found my team.

    Now what's funny is, I remember sitting at a few events and I would watch these guys who had made 2 Commas through their sales funnels. And there was this interesting correlation that I saw as would watch these guys.

    Someone would get up, and they'd take the picture with the award "Yay!" (mine's over there.) And they'd take the 2 Comma Club picture and they'd be like, "Check it out! This is so cool!" And the next person would get up and they'd do it again. "Woo, what's up!" They'd take the picture; "I finally did it, yeah!" Which is really, really cool.

    But I started noticing this very interesting thing about all of them - I can't help it, I'm kind of a pattern junkie.

    I started looking and I was like, "What do each one of these people have? Like why is it that that guy can do that?" Right. "Why is it that that guy can do that?"

    And I'm not trying to be like weird or whatever, but there's a lot of them that stand up and be like, "I think I can build a funnel better than that guy can in his own category, but he made a million bucks." Right. "Why didn't I?" You know what I mean. It's important to ask those questions.

    And one of the things - amidst many of the things - one of the things I started realizing was that all these people had, (that I did not at the time), was a certain mentality. I was lacking in this area.

    Growing up, I'll just tell you guys, this isn't to get all sad and sobby or whatever, but I didn't know what I was good at. And growing up, a lot of times entrepreneurs don't. They don't know what they're good at for a little while.

    I always tease a few, but it's kind of like the X-men. Like you're still trying to figure out your powers. And I hate the mystic crap that people try to lace around entrepreneurship. It's not mystical, okay, it's business. It's giving value and getting paid for it.

    Entrepreneurship is not mystic, you're not like a godsend to humanity to go bless, anyway. You know what I mean? You know the mentality I'm talking about? You see around a lot of times. That irks me a little bit, okay?

    But anyway, right, I was young and I was like, "What am I good at? What am I good at?" And as I started getting a little bit older into my teens I started realizing that I had an ability to focus hard and go sell stuff.

    I had a very intense fascination with the act of selling. And I started learning more, and there's a lot of self-discovery involved with entrepreneurship, I decided like, "Oh my gosh." I started learning how to learn and I got addicted to it.

    I started saying things like, "Well I'm gonna learn that, and I'm gonna learn that, and I'm gonna learn that, I'm gonna learn that. And I'm gonna try and be the best at this, and the best at this, and the best at this, and the best at ..." And I like, "I'm gonna learn it all baby! Bring it on!"

    And funnily enough, that's like the exact opposite of what each one of these entrepreneurs onstage were doing. And I was like, "Well what are they doing then? Like how does this actually work?"


    And I remember I was sitting next to some extremely successful people and one guy he leaned back and he goes, "Yeah. I have no idea how to drive Facebook ads."

    And I was like, "Are you serious?" I didn't know either, but it shocked me that the guy didn't know because that's where I saw most of his stuff. I was like, "Yeah," he's like, "Yeah I just outsource it." I was like, "Huh. That makes sense. You really have never done one ever though? wow. Hmm."

    Even I have massively failed at least getting one out the door. And I was like, "What's the issue? Huh."

    And then the next guy was like, "Yeah, I didn't write my own book. I want to make sure I actually write my book, I'm writing it right now. But he's like, "Yeah I went through and I just dictate it over the phone or whatever and somebody writes it while I'm speaking."

    And I start that way when I'm doing it, a lot of guys do. And then I like to go back again and rewrite again. I'm too much of, I do like the art of writing a little.

    But anyway, so one thing that started fascinating me though is the incredible obsession each one of these guys had at having a team. That was it. The thing that they all had that I didn't.

    I was focusing on being a Renaissance man. Being a Renaissance man has never made anybody a ton of money, okay? To a certain point, it's great to know how to do a little bit of everything, to a certain point, to a certain degree. Especially when you're brand new and you gotta wear a lot of hats, okay.

    But there comes a point when you've gotta stop doing that right. And so the thing that all these guys had that I didn't was a team ...

    And when I suddenly realized that, that's when I actually started getting into things like affiliate marketing. I started getting cash in and hiring out tasks that I could have done but should not be doing. Does that make sense?

    So this episode's a little bit different - I took one of the lessons - well parts of it - from Affiliate Outrage. It's a free program. This is towards the end of the program.

    I wanted to go through and share with you guys my strategies for finding good people for the team - because I've wasted a lot of money on bad talent. There was no talent.

    So anyway we're gonna cut over here, I hope you enjoy it.

    There are several strategies that I walkthrough for how to find good people, and how to vet them out. Is this an actual employee that you're bringing in? I'll show you how to do that kind of stuff.

    Specifically, I want to share with you guys how I found VAs. So these are people that you're not going to hire, but you need to have specific talents for things that you need to be done.

    So anyways, I'm excited about this. Let's go cut over there. This might be a little bit of a longer episode, but I think that's okay.

    Pay close attention to this. This could save you literally time and money with the wrong person.

    So anyways I hope you guys enjoy this, thanks so much, let's cut over now.


    What's up, guys? I thought it would be cool if we go through and do a lesson today on how to find good people for your team.

    A team is something I like to ... it's so funny...

    I know there's a lot of people who go back and forth on this like, "You're so stupid for doing it by yourself. Okay, well, if I don't have cash flow I'm not gonna go into debt to get a team, right?

    So that's why I started doing affiliate marketing, and then when I had a little bit of cash from the affiliate sales, I would go and get good people.

    But then this is super choice cash, I mean it's really protected special cash, s...


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