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Blind Spots Dec 05, 2019

Show notes

We all think we know everything there is to know about our customers, but data shows that we often know a surprising little amount about who our customers really are. We tend to get complacent and continue building for the personas that we think use our product, but is there a better way?

We talk with Laura Klein, author of UX for Lean Startups and Build Better Products, about methods for better user research practices we can all start doing today.

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This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is brought to you by Logi Analytics, which is offering 5 free reports – from analysts like Gartner and Dresner – to help you navigate the BI landscape. Visit logianalytics.com/rocketship to claim your free reports today.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high-performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

Rocketship is brought to you by The Podglomerate.

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Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder.

Twitter Confessionals Nov 28, 2019

Show notes

Love isn’t rational. It doesn’t always make sense. But when love is in the air, nothing can come between you and a public tweet.

Today we talk to people who’ve professed their love, publicly, for products they love. We discuss why they love the products they love, and what about these companies and brands gets them so excited.

We dove into tech brands like Slack and Intercom as well as roll-on deodorant brand Phresh and personal fashion brand Stitch Fix.

Huge thanks to our guests today:

Lindsey Smith: https://twitter.com/LindseySmithHHC, Jordi Romero: https://twitter.com/jordiromero, Natalie Gerke: https://twitter.com/Ngerke, & Alys Gagnon: https://twitter.com/AlysJ

BIG NEWS

This episode is brought to you by Phrase. Do you have a product that you want to take to a global audience? Phrase will be your single point of truth for all of your translation projects. Go to phrase.com/rocketship to get your free Phrase account today.

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Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder.

The Brilliance of WeTransfers Brand Nov 21, 2019

Show notes

What would it look like if your company built a boat? Would your customers know what to expect?

Launching your first product is punishingly hard. Getting to the second one often even more so, as everything will change: Distribution, brand, product strategy, organization and psychology. Learn about the challenges of growing your product family and how to overcome them.

Georg Petschnigg, Chief Innovation Officer from WeTransfer, and co-founder of FiftyThree, the company behind the popular Paste and Paper applications, will draws from his extensive experiences building award winning products used by millions around the world. Learn how to set up your team and product strategy for success.

BIG NEWS

This episode is brought to you by Cloudways. Cloudways is a managed cloud hosting platform that simplifies the hosting experience, Visit Cloudways.com and use the promo code RSCW to get 30% off for 3 months on Cloudways managed cloud hosting platform.

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Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder.

Overcoming Cognitive Bias Nov 14, 2019

Show notes

You've probably made a bad call at some point in your career, that's ok. Today we'll talk about ways to prevent it moving forward and how to recognize and avoid the many belief, behavioral, and social biases, which flaw much human decision making, in your role as product manager. Confirmation bias, authority bias, reputation risk, survival bias and sunk-cost fallacy are rife in organizational decision making and during customer and product validation. Today we will include examples and practical tips you can use right away.

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Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder.

The Trick That Supercharged Superhuman's Growth Nov 07, 2019

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Often times, finding true product-market-fit can be the most difficult part of the process in launching a new product. In this talk, Rahul shares his predictable and repeatable process for finding and optimizing product-market-fit for SaaS products.

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Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder.

Powerful Product Positioning Oct 31, 2019

Show notes

Positioning can make or break a new product, yet it rarely gets the attention it deserves. On todays episode, April Dunford the CEO at Ambient Strategy, outlines a product positioning process that will shine a spotlight on your product’s best features. We will also give re-positioning examples and show the impact on the overall business that resulted from that shift in context.

You can check out April's book, Obviously Awesome, to dive deeper.

BIG NEWS

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is also brought to you by .tech, where you can secure your .tech domain name today. Rocketship listeners can receive a 90% discount on their .tech domain names by going to go.tech/rocketship and using coupon code ROCKETSHIP.

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Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder.

How Sendlane Created Huge Growth Through User-Centered Design Oct 24, 2019

Show notes

Marketing automation platform, Sendlane, hit a plateau in both revenue and ideas until they tried using user-centered design to unlock growth. The solution was a surprising effective one that helped to set their roadmap moving forward.

Today we talk with Eric Weiss about his experience implementing user-centered design in practice and how it changed the trajectory of the business.

BIG NEWS

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

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Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder.

What type of Product Manager are you? Oct 17, 2019

Show notes

Catherine Ulrich, a Managing Director of FirstMark Capital, invests in a broad range of enterprise and consumer start-ups. She has a deep passion for and expertise in health and wellness, AI, and behavior change. Prior to joining FirstMark, she was the Chief Product Officer at Shutterstock (NYSE: SSTK) where she was responsible for product strategy and execution across all of Shutterstock’s offerings and brands including the company’s move into machine learning/computer vision and creative editing tools. She was also the first Chief Product Officer at Weight Watchers (NYSE: WTW), responsible for their global digital and retail experiences.

Today we talk with Catherine about the six (or seven) types of Product Managers, advantages and disadvantages each face and which products they fit best leading.

BIG NEWS

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

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Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder.

How Airbnb approaches SEO Oct 10, 2019

Show notes

SEO, or Search Engine Optimization, comes in many forms. There’s the classic blog post optimization where one would write a piece of content and try to get the right combination of usefulness, keywords, and length to see if Google will rank it high enough to get discovered. but that’s not what Tommy Griffith was doing at Airbnb when he led their SEO team from 2013 - 2017.

Today, we take you behind the scenes of the SEO team at Airbnb. How did they approach such a massive problem? What worked? What didn't? That and more on today's episode.

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Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder.

The Best Product Advice We've Ever Received.... Oct 03, 2019

Show notes

Over the past 6 years we've had some amazing conversations with product people and entrepreneurs. Today we're going to bring you some of our favorite bits of product knowledge to help you with everything from diversity, recruiting, tough product decisions, understanding business goals and more.

You'll hear from some of our favorite guests like former Facebook PM Alison Go, Jobs to be Done architect Bob Moesta, VP of Product & Strategy at Box Jeetu Patel and even Adii Pienaar.

BIG NEWS

This episode is brought to you by Gusto, making payroll, benefits, and HR easy for modern small businesses. Rocketship listeners get three months free at gusto.com/rocketship.

This episode is also brought to you by DigitalOcean, the cloud platform that makes it easy for startups to launch high performance modern apps and websites. Learn more about DigitalOcean and apply for Hatch at do.co/rocketship.

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Since you're listening to Rocketship, we'd like to suggest you also try other Podglomerate shows surrounding entrepreneurship, business, and careers like Creative Elements and Freelance to Founder.

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