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    Business

    Right About Now – Legendary Business Advice

    The #1 Marketing & Business Show on Apple Podcasts

    Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot.

    Hosted by marketing disrupter Ryan Alford, entrepreneur, founder, and the guy brands call when they want attention, this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business.

    Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available. 

    Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results, not recycled soundbites.

    Business the way it really works. Real people. Real wins. Real screw-ups.

    No MBA required. Just guts, hustle, and a sense of humor.

    Subscribe, listen, and get Right About Now.

    Because business isn’t broken—it’s just been boring & stale. Until now.

    Advertise

    Copyright: © The Radcast Network

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    Latest Episodes:
    Weekly Marketing News July 8th, 2022 - Stranger Things with 1 Billion Hours of Streaming in Less Than a Month! Jul 08, 2022
    Show notes

    Welcome to another episode of The Radcast! This week Ryan and Christina discuss Stranger Things, product placement in your favorite Netflix shows, and more!

    Thanks to our sponsor Branded Bills! Use code Radcast20 at www.brandedbills.com for 20% off your purchase!

    Social holidays

    • July 8: National Video Game Day, National blueberry day
    • July 9: National sugar cookie day
    • July 10: National kitten day, national pina colada day

    TikTok News

    • How YouTube’s brewing TikTok rivalry could impact mobile video strategies
    • TikTok Marketing Strategies Every Brand Should Embrace

    Marketing and Advertising News

    • Old Spice teams with Arby’s to tackle ‘meat sweats’
    • Miller Lite honors female brewer Mary Lisle with limited-edition cans
    • McDonald’s strengthens gaming creator ties with OfflineTV sponsorship
    • Coke, Lacoste see significant value for ‘Stranger Things’ product placements
    • Stranger Things 4’ Crosses Billion-Hour Viewing Mark, Netflix Says
    • Modelo, Takis dare consumers to keep their hands off a co-branded vending machine

    If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @christinaroseyasi @nick_weaver_

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
    Learn more by visiting our website at www.ryanisright.com
    Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Casey Webb - Man vs.Food Jul 05, 2022
    Show notes

    Welcome back to another episode of The Radcast with Ryan Alford! We are so excited to have actor and host Casey Webb on the show this week!

    Be sure to catch Casey on Man vs. Food, and keep up with him on instagram @iamhusky4life and twitter @caseyscall

    If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel, or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast.

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
    Learn more by visiting our website at www.ryanisright.com
    Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Weekly Marketing and Advertising News July 1, 2022: Coke Teams up with Marshmallow! Jul 01, 2022
    Show notes

    Welcome back to another episode of The Radcast! Coke teams up with Marshmallow and Alka Seltzer partners with T-Pain!

    Thanks to our sponsor Branded Bills! Use code Radcast20 at www.brandedbills.com for 20% off your purchase!

    Social holidays

    July 1st - National Postal Worker Day

    July 2nd - World UFO Day

    July 4th - Independence Day

    July 6th - International kissing day

    July 7th - World chocolate day

    Trends In The Metaverse

    • Mark Zuckerberg Expects Billions of People to Use the Metaverse Generating Massive Revenue for Meta
    • A Serial Entrepreneur’s [Tommaso Di Bartolo] Predictions For The Metaverse In 2030
    • McDonald’s stakes out virtual summer camp in mobile app
    • Slash is entering the metaverse to host a virtual reality concert

    Marketing News

    • Coke teams up with Marshmello for limited-edition flavor
    • Alka-Seltzer drops new hangover-relief product with help from T-Pain
    • Kraft rebrands macaroni and cheese to promote comfort food positioning

    If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @christinaroseyasi @nick_weaver_

    Special thanks to MrExctbhj for letting us feature his version of the National Anthem! Check them out! https://www.youtube.com/watch?v=Qr0BjbwFAQ8

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
    Learn more by visiting our website at www.ryanisright.com
    Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Tom Roach - Brand Strategist and VP of Jellyfish Jun 28, 2022
    Show notes

    Welcome back to another episode of The Radcast with Ryan Alford! This week, Ryan interviews brand strategist Tom Roach! Tom has over 20 years of industry experience and is the VP of Jellyfish. In this episode, Tom shares his opinion on TikTok and short form videos vs. traditional advertising.

    If you want to keep up with Tom, you can follow him on LinkedIn and Twitter @TomRoach, or check out his website www.tomroach.com

    If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel, or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast.

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
    Learn more by visiting our website at www.ryanisright.com
    Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Weekly Marketing and Advertising News, June 24, 2022: Facebook and Instagram Won't Take a Cut from Creator's Revenue Until 2024! Jun 24, 2022
    Show notes

    Welcome back to another episode of The Radcast! In this news episode, Host Ryan Alford and Co-Host Christina Yasi give you the run down on PR in the Metaverse, share their thoughts on Facebook and Instagram's newest announcement, and introduce you to Nerf's new mascot . . . Murph!

    Thanks to our sponsor Branded Bills! Use code Radcast20 at www.brandedbills.com for 20% off your purchase!

    Social Holidays:

    Friday 6.24 - National Handshake Day, National Take Your Dog to Work Day

    Saturday 6.25 - National Catfish Day

    Monday 6.27 - National Sunglasses Day

    Wednesday 6.28 - National body piercing day

    Thursday 6.30 - Social Media day

    Trends in the Metaverse

    • 2023 Chevy Corvette Z06 with Zany Green Paint, Matching NFT to Be Auctioned
    • Snoop Dogg files for new NFT and Metaverse trademark applications
    • Macy’s takes July Fourth bonanza to Web3 with free NFT drop
    • Bella Hadid Arrives in the Metaverse With a New Line of NFTs

    Weekly Marketing News

    • Nerf’s first mascot Murph draws Gritty comparisons, sparks Twitter debate
    • Campaign Trail: Liquid Death pranks taste testers with pricey — but disgusting — beverages
    • Lexus brings marketing to ‘Next Level’ on Twitch
    • Facebook and Instagram won’t take a cut from creators’ revenues until 2024
    • Mastercard released its first-ever music album yesterday, according to a press release. “Priceless,” available now on Spotify, features original songs by 10 artists from around the globe that incorporate the melody of Mastercard’s brand sound

    If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @christinaroseyasi @nick_weaver_

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
    Learn more by visiting our website at www.ryanisright.com
    Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Andy Paul - Author of Sell Without Selling Jun 21, 2022
    Show notes

    Welcome to another episode of The Radcast! This week, Ryan Alford speaks with the author of Sell Without Selling, Andy Paul!

    In such an impersonal world, Andy Paul shares his wisdom on connecting back to the humanness of selling and marketing. Andy give s a synopsis of his 4 Pillars of Selling while discussing the difference between branding vs. performance marketing.

    You can learn more about Andy Paul at www.andypaul.com and on Twitter @realAndyPaul

    If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel, or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast.

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
    Learn more by visiting our website at www.ryanisright.com
    Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Weekly Marketing and Advertising News, June 17, 2022: R.I.P. Internet Explorer Jun 17, 2022
    Show notes

    Welcome back to another episode of The Radcast! In this news episode, Host Ryan Alford and Co-Host Christina Yasi talk about Timbaland and Chobani entering the Metaverse, and TikTok's rising stats!

    Social Holidays

    • June 17: National Eat Your Veggies Day
    • June 18: National Sushi Day, National splurge day
    • June 19: Juneteenth, Father’s Day
    • June 21: First day of Summer!, International Yoga day
    • June 22: National Onion Ring Day, National Chocolate Eclair Day
    • June 23: National Pink Day

    Trends in the Metaverse

    • Chobani launches intergalactic oat milk race on Roblox
    • Yes, advertising students are working on Web3
    • Timberland brings boot innovation to the metaverse with Fortnite island
    • Victoria’s Secret’s Happy Nation brand launches Roblox hub

    Weekly Marketing News

    • Sour Patch Kids taps Twitch streamers for flavor competition
    • Edgewell debuts Gen Z-focused skincare brand, Fieldtrip
    • YouTube Reaches 1.5 Billion Users of Shorts, Its TikTok Rival
    • Facebook is changing it’s algorithm to take on TikTok
    • Amazon gets into AR shopping with launch of ‘Virtual Try-On for Shoes’
    • Bye Bye Internet Explorer

    If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @christinaroseyasi @nick_weaver_

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
    Learn more by visiting our website at www.ryanisright.com
    Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Rob Luna - Business and Wealth Strategist Jun 14, 2022
    Show notes

    Welcome to another episode of The Radcast! This week, Ryan Alford speaks with wealth strategist Rob Luna!

    Rob Luna offers financial guidance and mentorship through his Wealth Academy. Rob has been featured on CNBC, Fox Business, and the Wall Street Journal. In this weeks episode Rob opens up about his background, his thoughts on the recession, and explains the Three F's business approach.

    To keep up with Rob Luna, be sure to check out his website robluna.com and give him a follow on instagram and twitter @TheLunaRob

    If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube account https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @christinaroseyasi @nick_weaver_

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
    Learn more by visiting our website at www.ryanisright.com
    Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Weekly Marketing and Advertising News, June 10, 2022: Jun 10, 2022
    Show notes

    Welcome back to another episode of The Radcast! In this news episode, Host Ryan Alford and Co-Host Christina Yasi talk about theft in the metaverse, Prada NFT's, and the importance of branding on TikTok!

    • Report: South Korea to Recruit Companies for Metaverse Content Creation Project - https://news.bitcoin.com/report-south-korea-to-recruit-companies-for-metaverse-content-creation-project/
    • Thefts, Fraud and Lawsuits at the World’s Biggest NFT Marketplace - https://www.nytimes.com/2022/06/06/technology/nft-opensea-theft-fraud.html
    • Prada plans monthly product, NFT drops - https://www.marketingdive.com/news/prada-plans-monthly-product-nft-drops/624793/
    • Wonderful Pistachios deploys baby Groot for plant-based protein push - https://www.marketingdive.com/news/wonderful-pistachios-baby-groot-Marvel-Disney-plant-based-protein-push/624929/
    • Absolut mixes cocktail personalities in biggest campaign in over a decade - https://www.marketingdive.com/news/absolut-world-born-to-mix-global-campaign-CMO/624811/
    • How Abercrombie & Fitch is using TikTok to reintroduce the brand and ‘reflect back who our consumer is today’ - https://digiday.com/marketing/how-abercrombie-fitch-is-using-tiktok-to-reintroduce-the-brand-and-reflect-back-who-our-consumer-is-today/

    If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube account https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @christinaroseyasi @nick_weaver_

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
    Learn more by visiting our website at www.ryanisright.com
    Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Jay Jay - Influential Speaker and Founder of Ace of Spades Jun 07, 2022
    Show notes

    In today's episode, Ryan and Jay Jay talk all things personal branding! Jay Jay shares his background as a magician, and shares some of his business strategies with his PR agency Ace of Spades.

    If you want to learn more about Jay Jay and Ace of Spades PR, take a look at his website: https://aceofspadesagency.com/ and keep up with him on Instagram @jayjaylive

    If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radical_results @the.rad.cast!

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
    Learn more by visiting our website at www.ryanisright.com
    Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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