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    Business

    Right About Now – Legendary Business Advice

    The #1 Marketing & Business Show on Apple Podcasts

    Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot.

    Hosted by marketing disrupter Ryan Alford, entrepreneur, founder, and the guy brands call when they want attention, this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business.

    Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available. 

    Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results, not recycled soundbites.

    Business the way it really works. Real people. Real wins. Real screw-ups.

    No MBA required. Just guts, hustle, and a sense of humor.

    Subscribe, listen, and get Right About Now.

    Because business isn’t broken—it’s just been boring & stale. Until now.

    Advertise

    Copyright: © The Radcast Network

    • Apple Podcasts
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    Latest Episodes:
    Ritz Holiday Campaign Celebrates Diverse Cultural Traditions: Weekly News 10.21.22 Oct 21, 2022
    Show notes

    Welcome to your weekly updated on everything going on in the world of branding and marketing! This week Ryan and Christina discuss Ad Week, TikTok and Meta's newest updates, Kanye West and more!

    Special thanks to our sponsor Branded Bills! Use code Radcast20 at brandedbills.com for 20% off your entire purchase!

    Advertising Week NYC

    Liquid Death’s VIP of Creative Strategy Andy Pearson said “For us, we are always just trying to create relevant content that feels more timeless, because our whole thing is entertainment over marketing,” said Pearson. “We’re posting the things that make us laugh, whether they’re relevant or not at that time.”

    Entertainment vs. Advertising

    Social Media Holidays:

    Friday October 21: Reptile Awareness Day

    Saturday October 22: Eat a Pretzel Day

    Monday October 24: Accounting Day

    Wednesday October 26: National Pumpkin Pie Day

    Social Media News:

    • TikTok Announces New Age Limits for Live-Streaming, ‘Adults-Only’ Category for Streams
    • Kanye West is Buying Conservative Social Media Platform Parler to Voice His Unfiltered Opinions
    • Meta Forced to Divest Giphy After Long-Running Court Battle in the UK
    • Meta’s Horizon Worlds is shrinking, jeopardizing its metaverse ambitions

    Marketing News

    • Walmart launches beta version of content creator platform
    • Ritz holiday campaign celebrates diverse cultural traditions

    Thanks for checking out this weeks episode of the Radcast! Be sure to keep up with all that’s Radical @ryanalford @radicalresults @the.rad.cast @nick_weaver and like and subscribe to our Youtube channel https://www.youtube.com/channel/UCc8gmekIb1SS1s216ASNT_w

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
    Learn more by visiting our website at www.ryanisright.com
    Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Marian Esanu: Personal Branding Ninja Oct 18, 2022
    Show notes

    Welcome back to the Radcast! This week's guest is branding ninja Marian Esanu. Marian shares his expert advice on building a business in conjunction with personal branding.

    Marian Esanu is an entrepreneur. author, podcaster, and personal branding coach. You can follow him across all social media platforms @MarianvEsanu. Marian's podcast Momentum is available wherever you listen to your podcasts as well as on his website https://www.marianvesanu.com/.

    Thanks for checking out this weeks episode of the Radcast! Be sure to keep up with all that’s Radical @ryanalford @radicalresults @the.rad.cast @nick_weaver and like and subscribe to our Youtube channel https://www.youtube.com/channel/UCc8gmekIb1SS1s216ASNT_w

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
    Learn more by visiting our website at www.ryanisright.com
    Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Kraft wants McDonalds to Add Mac & Cheese to the Big Mac!: Weekly Marketing News 10.14.22 Oct 14, 2022
    Show notes

    Welcome back to another episode of The Radcast! This week Ryan shares his thoughts on Meta's Connect 2022, CBD entering the MLB, along with crazy social media holidays, and advice you won't hear anywhere else!

    Sponsors:

    • Branded Bills: New Sugar Skull collection
    • www.radcast.com → Sponsors Radcast20 = 20% off your entire purchase

    Social Media News/Trends in the Metaverse

    • Meta Showcases Latest VR Developments at Connect 2022, Including New Quest Pro Headset
    • YouTube Launches @handles for Channels, Providing Another Way to Promote Your YouTube Presence

    Marketing News:

    • MLB initiates sponsorship deal with CBD brand Charlotte’s Web
    • Kraft Really Wants McDonald's to Add Its Mac & Cheese to the Big Mac
    • Chipotle’s ‘Boorito’ promo returns with BeReal, Cash App twist
    • Mentos sustainability campaign ‘proves’ racoons are better at recycling

    Thanks for checking out this weeks episode of the Radcast! Be sure to keep up with all that’s Radical @ryanalford @radicalresults @the.rad.cast @nick_weaver

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
    Learn more by visiting our website at www.ryanisright.com
    Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    BEST OF THE RADCAST VOL. II Oct 11, 2022
    Show notes

    Welcome to a special "best of" episode of The Radcast!

    You can find the full episodes from Best of Volume II, as well as Best of Volume I at www.theradcast.com

    A huge thank you to all of our listeners and subscribers! We wouldn't be able to do what we do without you!

    Keep up with our host Ryan Alford across all social media platforms @RyanAlford, and at theradicalformula.com.

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
    Learn more by visiting our website at www.ryanisright.com
    Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Gen Z is Breaking the Marketing Culture Mold - Weekly Marketing News. 10.7.22 Oct 07, 2022
    Show notes

    Welcome back to your weekly marketing and news episode of the Radcast!

    • Social Media Holidays
      • October 7th: World Smile Day
      • October 8th: National Fluffernutter day
      • October 9th: International Beer and Pizza day
      • October 10th World Mental Health Day
    • It looks like Elon Musk is going to take over Twitter after all.
      • Elon Musk has offered to proceed with a $44 billion buyout of Twitter, according to a letter his lawyer sent to Twitter's legal team that was submitted to regulators Tuesday.
    • www.theradcast.com → sponsors
      • Radcast20 = 20% off entire Branded Bills website www.brandedbills.com

    Radcast News:

    • Think Billions event only TWO WEEKS away! Oct 21-23
      • thinkbillions.club

    Social Media News:

    • TikTok Reports 62% Jump in Fake Profiles Being Created in the App
    • Meta Will Shut Down its Newsletter Platform Early Next Year

    Advertising News:

    • Gen Z breaks marketing’s cultural mold
    • The era of the ‘hard bundle’ is upon us
    • Jack in the Box seeks full-time Twitch streamer
    • Coach recruits Lil Nas X as brand pivots towards expressive luxury
    • Pete Davidson pairs new Taco Bell breakfast item with an apology

    If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @nick_weaver

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
    Learn more by visiting our website at www.ryanisright.com
    Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Marc Randolph - Netflix Co-Founder Oct 04, 2022
    Show notes

    We hope you enjoy this special rerelease episode with Marc Randolph!

    Welcome to another episode of The Radcast! In this episode on The Radcast, host Ryan Alford talks with Marc Randolph, Netflix Co-Founder, Entrepreneur, Mentor & Investor.

    In this episode of The Radcast, Marc discusses his experiences as the co-founder and the first CEO of Netflix. He talks about the most important lessons he has learned, and how his life changed after he left Netflix. Marc also shares how his path to mentorship started and dissected how to reconcile the fact that not everyone can be the boss to his mentees. Marc also shares the ingredients or ‘growth formula’ for companies to truly grow and discusses his book, "That Will Never Work", his motivation to write it, and more...

    Marc also has a quick take on RAD or FAD trending topics;

  • TikTok
  • Online Coaching
  • Tom Brady
  • The Matrix 4
  • Learn more about Marc Randolph: https://marcrandolph.com/ . Follow Marc on LinkedIn: linkedin.com/in/marcrandolph ; Instagram @thatwillneverwork and Twitter: @mbrandolph

    If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Like, Share and Subscribe on our YouTube account https://bit.ly/3iHGk44 or leave us a review on Apple Podcast. Be sure to keep

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
    Learn more by visiting our website at www.ryanisright.com
    Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Weekly News 9.30.22 Sep 30, 2022
    Show notes

    This weeks episode of The Radcast is brought to you by 99Designs by Vista! Go to 99designs.com/Radcast for more info on your exclusive offer!

    We're hiring! If you're located in the greater Greenville SC area, and have always wanted to work in podcasting/production with a verified social media influencer this is your chance! Shoot Ryan a DM @ryanalford for more info!

    Social Media Holidays

    • Friday 30th: International Podcast Day!
    • Saturday 1st: International Coffee Day
    • Sunday 2nd: Christina’s Birthday
    • Tuesday 4th: World Animal Day, National Vodka Day

    Social media news:

    • Tik Tok Dislike Button

    Marketing and Entertainment News:

    • James Earl Jones is hanging up his cape as Darth Vader
    • Apple Music to sponsor Super Bowl Halftime Show as services take spotlight
    • MLB games infiltrated by actors with creepy smiles to promote new horror film “Smile” in theatres today (Sep 30t)
    • M&M’s introduces Purple candy mascot to celebrate acceptance, inclusivity
    • Megan Thee Stallion Creates Website with Mental Health Resources for Fans
    • Clorox wipes the slate clean in new brand platform

    If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @nick_weaver @christinaroseyasi

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
    Learn more by visiting our website at www.ryanisright.com
    Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Shawne Merriman - Former All-Pro NFL Linebacker and Co-Founder of Lights Out Xtreme Fighting Sep 27, 2022
    Show notes

    Welcome back to another episode of The Radcast! This week Ryan interviews former NFL linebacker Shawne Merriman!

    Shawne shares his story from NFL stardom to co-founding Lights Out Xtreme Fitness!

    To keep up with Shawne, follow him @ShawneMerriman and @LightsOutXF on Instagram and Twitter!

    If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @nick_weaver @christinaroseyasi


    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
    Learn more by visiting our website at www.ryanisright.com
    Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Retail Media Makes Up 11% of Ad Spend - Weekly Marketing News 9.23.22 Sep 23, 2022
    Show notes

    Welcome back to another weekly marketing and advertising news episode of The Radcast!

    Intro and Small Talk

    • Ted Lasso now a character on FIFA soccer game
    • Brad Pitt face care brand giving us Le Domaine, a science-meets-nature line of genderless skin care essentials
    • Wisdom App - ask us questions, give feedback
      • Ryan verified
      • www.WISDOM.AUDIO
      • https://joinwisdom.audio/ryanalford/ask

    Sponsors:

    • Branded Bills: New product launch!
      • The Heather Elite collection
      • 20% off entire site with discount code Radcast20
    • Think Billions Event: Oct 21-23

    Social Media holidays

    • Friday 23rd: First day of Fall, National Checkers day
    • Saturday 24th: National Ghost hunting day
    • Sunday 25th: National Lobster Day
    • Monday 26th: National Pancake Day

    Social Media News:

    • YouTube Outlines New Monetization Program for Shorts Creators
    • BeReal reportedly considers paid features in lieu of advertisements

    Marketing News

    • Retail media makes up 11% of global ad spend
    • Carl’s Jr., Hardee’s refresh brand identity with flavor as inspiration
    • Mike’s Hard Lemonade pays consumers to take PTO
    • NYT subway ads unlock Spelling Bee in purpose-driven campaign
    • League of Legends enlists Lil Nas X for championship anthem

    If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com. Check out www.theradicalformula.com. Like, Share and Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast or leave us a review on Apple Podcast. Be sure to keep up with all that’s radical from @ryanalford @radicalresults @the.rad.cast @nick_weaver @christinaroseyasi

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
    Learn more by visiting our website at www.ryanisright.com
    Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Billion Dollar Marketing Advice with Christopher Lochhead Sep 20, 2022
    Show notes

    Welcome to a special rerelease episode of the Radcast! This week we're bringing back Christopher Lochhead's billion dollar advice!

    In this episode on The Radcast, host Ryan Alford talks with guest Christopher Lochhead about the ways brands can be the kings and queens of their category. They also dissect what brands are currently doing well in the marketing space, and how brands can better create content for each platform.

    This is an amazing episode as Chris opens up about the importance of category creation while also sharing great insights for exactly how to go about this.

    To learn more about Category Pirates, follow Christopher Lochhead on LinkedIn, or by visiting https://www.categorypirates.com/

    If you enjoyed this episode of The Radcast, let us know by visiting our website www.theradcast.com or leave us a review on Apple Podcast. Be sure to keep up with all that's radical from @ryanalford @radical_results @the.rad.cast

    If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

    Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
    Learn more by visiting our website at www.ryanisright.com
    Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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