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The Week of December 15, 2023 Marketing and Business News: Rizz is Oxford’s Word of The Year for 2023 - Do you have it? Dec 15, 2023

Show notes

Welcome back to The Radcast and we find ourselves at the heart of the festive season, with only 10 days left until Christmas—Chris’ 10-day countdown is officially on! Whether you're tuning in on the day of release, catching up over the weekend, or perhaps facing the consequences of being a week late, this is your exclusive gateway to the most thrilling marketing and business news of the week.

Join Ryan and Chris as they dissect the linguistic sensation that is 'Rizz,' Oxford's Word of the Year for 2023. From Taylor Swift making history as Person of the Year to Pizza Hut celebrating delivery drivers with QR code doormats, we've got it all. So buckle up for a rollercoaster ride through the top headlines and delve into the latest in pop culture, intriguing collaborations, AI breakthroughs, and more. But before we dive in, we want to wish you all a joyous holiday season, with a sneak peek into the lighthearted episodes lined up to close out the year. Now, without further ado, let's get into the pulse-pounding world of marketing and business news.

Taylor Swift Makes History as Person of the Year. Here’s How (01:40)
https://time.com/6343069/taylor-swift-history-person-of-the-year/#:~:text=Taylor%20Swift%20was%20named%20TIME's,the%20franchise%20began%20in%201927.
Rizz crowned Oxford Word of the Year 2023 (03:50)
https://corp.oup.com/news/rizz-crowned-oxford-word-of-the-year-2023/
Traffic from Elon Musk’s Starlink satellites tripled this year, says new report (09:35)
https://www.nbcnews.com/tech/innovation/elon-musk-starlink-satellite-traffic-brazil-us-ukraine-gaza-rcna129100
Join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. (15:30)
TikTok hits $10 billion user spending milestone (15:55)
https://edition.cnn.com/2023/12/13/tech/tiktok-user-spend-record-10-billion-intl-hnk/index.html
Pizza Hut celebrates delivery drivers with QR code doormat and free pizza (21:55)
https://www.marketingdive.com/news/6-key-details-cosmcs-mcdonalds-new-fast-food-restaurant/701990/
DORITOS® and EMPIRICAL Launch First-Ever Nacho Cheese Spirit (24:32)
https://www.prnewswire.com/news-releases/doritos-and-empirical-launch-first-ever-nacho-cheese-spirit-302011987.html
Sponsor: Caldera Labs (30:47)
- High-performance men’s skincare line
- Website: https://calderalab.com
- Promo code: RadRyan and get 20% off

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Learn more by visiting our website at www.ryanisright.com
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OG YouTube Influencer Dre Baldwin Dishes Assists on Mindset & Business Success Dec 12, 2023

Show notes

Welcome, radical listeners, to another episode of The Radcast! Today, we're dialing up the radical meter with none other than Dre Baldwin, the dynamic CEO, and Founder of Work On Your Game Inc. Dre's journey is nothing short of extraordinary, transitioning from a 9-year career as a professional basketball player, gracing courts in 8 countries, to emerging as a thought leader with 4 TEDxTalks and authoring 33 books. His daily podcast, 'Work On Your Game,' isn't just a show; it's a movement with over 2,798 episodes and a staggering 7.3 million listeners.

Today, Dre shares his incredible story, taking us from the basketball court to the realms of mindset, strategy, systems, and execution. His narrative is a testament to the power of persistence, adaptability, and a formidable mindset. Join us as we unravel the journey of a true game-changer, drawing inspiration from Dre Baldwin's insights on embracing change, overcoming mental hurdles, and consistently working on our game. Stay tuned for more radical conversations with industry disruptors!

Dre's journey began in Philadelphia, fueled by the city's basketball passion. Despite high school setbacks, his persistence led to a successful 9-year pro basketball career. In 2009, facing unemployment, Dre ventured into entrepreneurship, harnessing the internet, particularly YouTube, to build a powerful personal brand and reach a broader audience beyond basketball circles. (00:42)
Dre's early exposure to personal development books, like 'Think and Grow Rich' and 'Rich Dad Poor Dad,' laid the foundation for his entrepreneurial mindset. The shift to mindset content happened when Dre's audience expanded beyond sports, revealing the universal appeal of his motivational content. (09:37)
Dre excels in simplifying complex concepts, coaching through Work On Your Game University, and addressing mental barriers. He emphasizes the pivotal role of mindset in achieving success and shares plans for returning to the speaking circuit post-COVID. (17:06)
Dre underscores the 'Be, Do, Have' principle, emphasizing the need to change one's mentality for desired outcomes. He delves into common mental roadblocks, including self-limiting beliefs, trauma's impact, and the challenge of recognizing one's true capacity, advocating for crucial mindset shifts. (17:33)
Dre explores unlocking potential through the insights of Ben Hardy and Dan Sullivan, highlighting the critical role of the environment. He advocates for surrounding oneself with high-achievers to enhance perspective. Additionally, Dre discusses the concept of thinking big and encourages listeners to embrace substantial growth, emphasizing that it's easier to 10x than 2x. (20:53)
Dre stresses the impact of the environment on beliefs, advocating intentional association with high achievers. He highlights the challenges of instilling grit and offers insights into the entrepreneurial journey, advising consideration of trade-offs before pursuing it. (21:49)
Dre differentiates between confidence and courage, emphasizing the latter's role in taking new steps without past experience. He discusses the power of social media and personal branding, emphasizing the importance of balancing attention-grabbing content with tangible business results. (25:32)
Dre emphasizes effective delegation, preferring audio platforms like podcasting. He stresses the mindset shift required for letting go of control, highlighting the importance of courage over confidence in effective delegation. (28:49)

If you want to learn more about Dre Baldwin, follow him on Instagram @drebaldwin and his website www.workonyourgameuniversity.com.

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The Week of December 08, 2023 Marketing and Business News: Tesla Begins Deliverables of its Cybertruck Years After Viral Glass Test Dec 08, 2023

Show notes

Welcome to the Radcast! Ryan and Chris are coming to you from the Radcast studios in The Vegas and the Vacay lounge in Miami. Today, on this second Friday of December 2023, we're diving into the hottest marketing and business news of the week.

From Tesla finally rolling out its Cybertruck after that viral glass test to Sylvester Stallone's triumphant return to Philadelphia for 'Rocky Day,' it's been an action-packed week. Panera's Unlimited Coffee Subscription, Grand Theft Auto 6 unveiling, a 10-foot candle from Bath & Body Works, and why Domino's is giving away half a million dollars in snow plowing grants – we've got it all. McDonald's even reinvents McNugget Buddies for streetwear-minded adults.

So, buckle up for a lighthearted edition, where we promise to make you smile while keeping you informed. Stay warm, enjoy the holidays, and thanks for making us your number one business and marketing show on Apple.

Tesla begins deliveries of its Cybertruck years after viral glass test (02:07)
https://www.nbcnews.com/video/tesla-begins-deliveries-of-its-cybertruck-years-after-viral-glass-test-199116869935
Sylvester Stallone returns to Philadelphia for inaugural 'Rocky Day': 'Keep punching!' (08:13)
https://www.usatoday.com/story/entertainment/movies/2023/12/04/sylvester-stallone-rocky-day-philadelphia/71797691007/
The Unveiling of Grand Theft Auto 6 (10:57)
Panera’s Unlimited Coffee Subscription (15:37)
Learn marketing and personal branding from Ryan directly by joining his newsletter (18:53)
- https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.
Bath & Body Works drops 10-foot candle to help holiday shoppers unwind (19:20)
https://www.marketingdive.com/news/bath-body-works-drops-giant-candle-holiday-marketing-2023/701257/
Why Domino’s is awarding half a million dollars in snow plowing grants (23:43)
https://www.marketingdive.com/news/dominos-plowing-for-pizza-loyalty-ad-campaign/700932/
Sponsor: Caldera Labs (27:05)
- High-performance men’s skincare line
- Website: https://calderalab.com
- Promo code: RadRyan and get 20% off
McDonald’s reinvents McNugget Buddies for streetwear-minded adults (29:05)
https://www.marketingdive.com/news/mcdonalds-mcnugget-buddy-return-kerwin-frost-nostalgia-campaign/701002/
Social Media Holiday (33:40)
- December 8: Pretend to Be a Time Traveler Day #PretendToBeATimeTravelerDay

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.

Learn more by visiting our website at www.theradcast.com.

Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast.

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

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Kaylor Betts: Allergic to Mediocrity - Unlock the Mindset of a Winner Dec 05, 2023

Show notes

Welcome to the latest episode of The Radcast, where we embark on an inspiring journey with the dynamic Kaylor Betts, the driving force behind Awake & Winning!
In this power-packed episode, Ryan and Kaylor delve deep into the world of empowerment, adaptability, and the game-changing potential of leveraging online opportunities for personal and financial success. Join us as we explore Kaylor's transformative insights on starting early, conquering challenges, and the art of getting paid for problem-solving. Discover the keys to unlocking a winning mindset in today's dynamic world as we engage in a riveting conversation that spans life coaching, online entrepreneurship, and the crucial importance of establishing an online presence.

Stay tuned as Kaylor shares his unique perspectives on success, empowerment, and the awake dilemma, offering a roadmap for those ready to embrace a life of excellence. Don't miss out on this episode that promises to be a game-changer for anyone seeking to unleash their full potential!

Kaylor highlights the need to move beyond societal awareness in the "Awake Dilemma," emphasizing personal empowerment and adaptive success. The discussion touches on the impact of political ideologies, overcoming biases, and Kaylor's journey of conquering depression and anxiety while promoting a winning life mindset. (01:30)
Kaylor emphasizes the holistic approach of his brand, focusing on body, mind, and preparedness. The Awake Academy offers a unique life coaching program, expanding into the Business Academy for aspiring online coaches and entrepreneurs. Insights into Kaylor's personal journey highlight the transition from challenges to a successful online business, emphasizing the freedom of online entrepreneurship. (04:17)
Kaylor highlights the potential of using smartphones for personal and financial growth, urging the recognition of opportunities for success. He emphasizes the importance of men establishing an online presence and acknowledges women's choices in pursuing online ventures or focusing on noble pursuits. The overall message emphasizes empowerment, adaptability, and leveraging online opportunities for personal and financial success. (07:07)
Kaylor Betts discusses the "Awake Academy," a life coaching program focusing on health, somatic work, and preparedness. He introduces the Business Academy for online coaching and entrepreneurship. Kaylor shares insights from his journey, highlighting online opportunities and the importance of an online presence, particularly for men, for financial success.(09:34)
Sponsor: Caldera Labs (10:03)
- High-performance men’s skincare line
- Website: https://calderalab.com
- Promo code: RadRyan and get 20% off
Kaylor emphasizes the power of leverage, linking it to creating an online presence for unexpected opportunities. He highlights the crucial choice individuals face in seizing opportunities, emphasizing their use as leverage in negotiations with employers for better outcomes. (21:07)
The discussion explores seizing opportunities in the digital age, emphasizing the criminal aspect of neglecting technology. Kaylor regrets not starting earlier in building attention, clarifying it's for positive impact. They discuss learning from the past and adjusting strategies for success. Kaylor shares practical wellness routines and the importance of mission alignment, advocating for action over excessive content consumption. (22:04)
Kaylor simplifies online coaching success, focusing on solving a market's specific problem. He emphasizes creating unreasonable equations, consistent efforts in content, prospecting, and sales. The advice is to focus on essential tasks, avoid distractions, and highlights the value of hiring a coach for guidance in the dynamic coaching and online business landscape. (31:08)

If you want to learn more about Kaylor Betts, follow him on Instagram @thekaylorbetts and his website https://awakeandwinning.com/.

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

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Learn more by visiting our website at www.theradcast.com.

Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast.

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The Week of December 1, 2023 Marketing and Business News: Apple Music Replay is Here, and it’s Still No Spotify Wrapped Dec 01, 2023

Show notes

Welcome back to The Radcast! We kick off the holiday season with some festive banter and a touch of impromptu Santa Claus spirit. Ryan and Chris bring you the weekly roundup of marketing insights and business highlights. From Apple Music Replay challenging Spotify Wrapped to Pop-Tarts introducing an edible mascot for a bowl game, we've got your weekly dose of intriguing news. Tune in as we discuss Dolly Parton dazzling in a Dallas Cowboys Cheerleader uniform, Instagram's new feature to filter spam followers, and much more.

Stay tuned for this lively discussion! As we wrap up, Ryan and Chris extend warm wishes, encouraging everyone to stay cozy and relish the holiday season. Happy December 1st! And with approximately three weeks left for your holiday shopping, there's no need to feel pressured – just enjoy the process. Tune in now for this lively discussion and stay radical! 🌟🎄

Apple Music Replay is here, and it’s still no Spotify Wrapped (02:28)
https://techcrunch.com/2023/11/28/apple-music-replay-is-here-and-its-still-no-spotify-wrapped/
Pop-Tarts unveils edible mascot for inaugural bowl game (07:30)
https://www.marketingdive.com/news/pop-tarts-edible-mascot-college-bowl-football-game-marketing/7007 59/
Dolly Parton Dazzles in Dallas Cowboys Cheerleader Uniform at Thanksgiving Halftime Show: Watch (12:18)
https://www.billboard.com/music/music-news/dolly-parton-dallas-cowboys-cheerleader-thanksgiving-nfl-ha lftime-show-1235510268/
Instagram testing a feature for users to filter spam followers (14:08)
https://mspoweruser.com/instagram-testing-a-feature-for-users-to-filter-spam-followers/
Learn marketing and personal branding from Ryan directly by joining his newsletter: (15:55)
https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.
Chief of Cheer: This company will pay you $2,500 to watch 25 holiday movies in 25 days (16:15)
https://www.usatoday.com/story/money/2023/11/13/get-paid-watch-25-movies-25-days-cabletv/71574846 007/
Winners and losers of Black Friday 2023 (19:30)
https://www.marketingdive.com/news/winners-losers-black-friday-2023/700668/
Fake out-of-home ads—how they help and hurt brands and the ooh industry (21:25)
https://adage.com/article/marketing-news-strategy/fake-out-home-ads-how-they-help-and-hurt-brands-an d-ooh-industry/2531356
How Walmart’s shoppable rom-com bridges holiday content, commerce (23:24)
https://www.marketingdive.com/news/walmart-shoppable-holiday-marketing-ads-tiktok-roku/700848/
Sponsor
Caldera Labs: (29:04)
High-performance men’s skincare line
Website: https://calderalab.com
Promo code: RadRyan and get 20% off

If you enjoyed this episode and want to learn more, join Ryan’s newsletter

https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

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Learn more by visiting our website at www.theradcast.com

Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast If you enjoyed this episode of The Radcast, Like, Share, and leave us a review!

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The Secret To Lachlan Patterson’s Hilarious Success: It’s All About Delivery Nov 28, 2023

Show notes

Welcome back to another episode of The Radcast! In this riveting edition, Ryan is joined by the incredibly talented and insightful comedian, Lachlan Patterson, the Last Comic Standing's Top 3 finalist. Together, they dive deep into the often dynamic world of fame and criticism, exploring Lachlan's unique perspectives on navigating the highs and lows of the entertainment industry. Tune in as Lachlan shares the remarkable journey of his comedic evolution over the past decade, shedding light on the challenges he faced in discovering his authentic voice and style. The conversation takes an intriguing turn towards the art of comedic timing, where Lachlan unveils his preference for allowing humor to unfold naturally.

Join them as they dissect the impact of social media on comedy, reflect on the clash between tradition and evolving comedic norms, and delve into the delicate balance between humor and potential offense. With laughter and wisdom in abundance, this episode is a must-listen for anyone fascinated by the art and business of comedy. Get ready to embark on a journey through the fascinating world of Lachlan Patterson. Listen and learn!

Ryan and Lachlan engage in a conversation about the difficulties associated with fame and criticism. Lachlan provides perspectives on effectively managing criticism, particularly within the entertainment industry. (01:10)
Lachlan recounts his comedic journey. He reflects on the transformation of his comedic persona over a decade, highlighting the challenges he faced in discovering his unique voice and style in comedy. (03:10)
They discuss the art of comedic timing, with Lachlan expressing a preference for allowing the audience to discover humor naturally. Ryan explores Lachlan's unique style characterized by subtlety, emphasizing elements of self-deprecation and relatability in his comedy. Lachlan shares insights into his natural approach. (08:50)
Lachlan shares his unconventional path to comedy. The challenges arose from his father's post-war mindset, viewing stand-up comedy as irresponsible and conflicting with job security. Lachlan reflects on the clash between tradition and evolving comedy. (13:02)
Lachlan reflects on the evolution of comedy, and discusses the impact of social media on the business of comedy, emphasizing both its advantages and drawbacks. Despite the benefits of a digital presence, he underscores the enduring importance of in-person connections. The discussion wraps up by touching on the ongoing need for comedy to adapt in response to societal changes. (23:05)
Lachlan discusses his distinctive comedy style, and explores the connection between social media engagement and live show attendance. The conversation then delves into marketing on social media, focusing on calls to action, capturing emails, and the power of building a dedicated VIP list. (34:35)
Lachlan injects humor into the sensitive topic of fentanyl warnings, discussing the challenges of navigating such subjects in comedy. The hosts explore the delicate balance between humor and potential offense, drawing parallels with scenes from movies like "Walk Hard." (37:57)
Ryan and Lachlan explore his aspirations, including performing in theaters and selling out shows. Lachlan reflects on his experience on Last Comic Standing, underscoring the impact it has had on his journey and expressing a desire for sustained success. Ryan encourages Lachlan to leverage past achievements. (46:35)

If you want to learn more about Lachlan Patterson, follow him on Instagram @lachjaw and his website https://www.lachlanpatterson.com/.

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.

Learn more by visiting our website at www.theradcast.com.

Subscribe to our YouTube channel

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The Week of November 24, 2023 Marketing and Business News: Snoop Dogg Gives Up Smoke For Solo Stove Campaign Nov 24, 2023

Show notes

Welcome to another exciting episode of The Radcast, your go-to source for all things radical in the business world. It's a pleasure to have you join us on this post-Thanksgiving Friday, November 24th, 2023. We hope your holiday was filled with joy and fantastic feasts.
Today, we're taking a slightly lighter tone as we dive into some intriguing business topics and reflect on the top traditions of Thanksgiving. We explore everything from Dave and Buster's unexpected Thanksgiving opening to marketing ideas like giving drinks to Black Friday shoppers. And of course, we can't miss discussing the viral potential of Trump's presence at the USC vs Clemson game and the ingenious campaign strategy behind Snoop Dogg's decision to quit "smoke." Stick around as we uncover the smartest campaigns, the latest trends, and maybe a few unexpected surprises. You're tuned in to The Radcast, where if it's radical, we've got it covered. Happy Friday!

Top 10 Thanksgiving traditions in the US (03:40)
https://www.ef.com/wwen/blog/efacademyblog/top-10-thanksgiving-traditions-in-the-us/
Dave and Buster’s is open on Thanksgiving day (06:40)
Sponsor
- Vaycay: Premium Wellness Products Delivered Straight to You in the US (08:07)
- Website: www.RolloffthePain.com
- Podcast: www.thevaycaypodcast.com
A look back at how Black Friday began, how it's become so popular and how much shoppers are spending. (10:52)
https://blackfriday.com/news/black-friday-history
The Holiday 100: A gift guide for everyone on your list (15:50)
https://shopping.google.com/m/holiday100/?utm_source=(direct)&utm_medium=vanityurl&utm_campaign =h100_23&utm_content=H100_Keyword_Blog
Former President Trump will attend Clemson, South Carolina football game, NBC confirms (20:09)
https://www.wyff4.com/article/trump-to-attend-clemson-south-carolina-game/45894745#
Snoop Dogg gives up smoke for Solo Stove campaign (21:05)
https://www.marketingdive.com/news/snoop-dogg-give-up-smoke-solo-stove-campaign/700296/
Pepsi brings back Shaq for fresh spin on Skee-Lo’s ’90s hit ‘I Wish’ (27:45)
https://www.marketingdive.com/news/pepsi-shaq-shaquille-oneal-i-wish-mini-cans-nostalgia/70023 9/
Sponsor
- Caldera Labs: (26:00)
- High-performance men’s skincare line
- Website: https://calderalab.com

If you enjoyed this episode and want to learn more, join Ryan’s newsletter

https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.

Learn more by visiting our website at www.theradcast.com

Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast.

If you enjoyed this episode of The Radcast, Like, Share, and leave us a review!

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

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The Radcast’s 400th Episode Nov 21, 2023

Show notes

🎙️ Welcome, dear listeners, to a momentous occasion—the 400th episode of The Radcast! As we hit this remarkable milestone, Ryan takes a reflective journey, acknowledging the dedication and hard work that have fueled 400 episodes of insightful content. Join us as we delve into key learnings, from the transformative power of conversations and the significance of relationships to the crucial role grit plays in achieving success. Ryan also explores the underrated power of social media and shares insights on thinking big.

Stay tuned for a glimpse into the expansion of The Radcast into the Radcast Media Network, featuring multiple shows and a rebranding to the Ryan Alford Show. Plus, enjoy a curated collection of favorite clips and interviews with notable guests, providing practical advice and diverse perspectives.

As we look to the future, Ryan teases upcoming plans and invites you to continue the journey with daily advice on marketing, personal branding, and life. Don't miss out on this epic episode! Tune in now and celebrate this milestone with The Radcast. 🚀

Reflecting on the 4 Key Learnings (00:00 - 04:48)

1. The Power of a Conversation and Relationships (04:48 - 09:35)

Emphasizes the transformative impact of meaningful conversations in gaining understanding.
Discusses the significance of relationships, both personally and in business.

2. The #1 Key to Success: Grit (09:35 - 11:32)

Highlights the importance of grit in achieving success.
Defines grit as the ability to persevere through discomfort, setbacks, and challenges.

3. Underrated Power of Social Media (11:32 - 15:13)

Contrasts the present accessibility of fame through social media with the limited avenues of mass media 15 years ago.
Credits the success of The Radcast to leveraging the power of social media.

4. The Biggest Learning: Go Big (15:13 - 18:06)

Encourages breaking limiting beliefs and thinking big.
Stresses the idea that going big is easier than playing small, creating unnatural tension when playing small.

The Radcast Media Network (18:35 - 19:47):

Explores the expansion of The Radcast into a media network.
Teases the introduction of multiple shows and the rebranding of The Radcast as the Ryan Alford Show.

Favorite Clips and Interviews (19:47 - 31:57):

Presents favorite clips from interviews with Grant Cardone, The Real Brad Lea, Bruce Buffer, Jasmine Star, Marty Smith, Moby, and Christopher Lochhead.
Describes the uniqueness and value brought by each guest, emphasizing practical advice and diverse perspectives.

Future Plans and Announcements (31:57 - 32:48):

Teases plans for future episodes and continued engagement.
Invites listeners to explore episodes, watch videos, and join the newsletter for daily advice on marketing, personal branding, and life.

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.

Learn more by visiting our website at www.theradcast.com.

Subscribe to our YouTube channel

https://www.youtube.com/c/RadicalHomeofTheRadcast

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

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The Week of November 17, 2023 Marketing and Business News: What GenZ’s Podcast Habits Can Teach Brands About Reaching The Coveted Demographic Nov 17, 2023

Show notes

Welcome back to The Radcast! Get ready for the exciting business and marketing tales that made waves in the week of November 17, 2023.

Prepare to be touched by the heartwarming story of a 71-year-old hiker and his faithful Jack Terrier, illustrating the unbreakable bond between man and his best friend. Then, plunge into the beverage scene's revolution with Safety Shot, ESPN BET, and Baskin-Robbins adding a sweet twist to Thanksgiving with their "Turkey Day Fixins" ice cream. Discover the secrets of Gen Z's podcast habits and their far-reaching implications for brand engagement. Brace yourself for the unexpected as McDonald's and Crocs unveil $75 shoes inspired by Grimace and the Hamburglar, and Kraft Real Mayo sets out to make 'moist' the Word of the Year. Lastly, witness Walmart's star-studded strategy featuring the cast of 'Mean Girls' to elevate Black Friday sales, promising a mix of drama and unbeatable deals.

Join us as we navigate the twists and turns of the business world, delivering the raddest insights and stories every week. With Thanksgiving just around the corner, we're serving up a side of excitement that will leave you grateful for the thrilling business adventures keeping us on the edge of our seats. Stay radical, and may your Thanksgiving be as thrilling as it is thankful!

Dog found alive beside owner's body months after both went missing on hike (02:05)
https://www.sfgate.com/news/article/dog-found-alive-beside-owner-s-body-months-after-18490905.php
Blood Alcohol Detox Functional Beverage, Safety Shot (04:32)
What is ESPN BET? How do you use it? Where is it legal? (09:20)
https://www.espn.com/espn/betting/story/_/id/38897700/what-espn-bet-how-do-use-where-legal
Baskin-Robbins Debuts New Ice Cream Flavor That Tastes Like Thanksgiving (12:00)
https://www.eatthis.com/baskin-robbins-turkey-day-fixins-thanksgiving-ice-cream/
What Gen Z’s Podcast Habits Can Teach Brands About Reaching The Coveted Demographic (14:32)
https://adage.com/article/digital-marketing-ad-tech-news/what-gen-zs-podcast-habits-can-teach-brands/2529071#:~:text=Eighty%2Dfour%20percent%20of%20Gen,brands%2C%20such%20as%20product%20placement.
If you want to learn more from Ryan directly, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. (18:00)
Elon Musk says X is changing its algorithm to highlight smaller accounts (18:20)
https://techcrunch.com/2023/11/13/elon-musk-says-x-is-changing-its-algorithm-to-highlight-smaller-accounts/
McDonald’s and Crocs are releasing a line of $75 shoes inspired by Grimace and the Hamburglar (21:00)
https://www.cnbc.com/2023/11/13/mcdonalds-and-crocs-to-release-shoes-inspired-by-grimace-hamburglar.html
Kraft Real Mayo seeks to make ‘moist’ Word of the Year via search hacking (24:54)
https://www.marketingdive.com/news/kraft-real-mayo-moist-Merriam-Webster-word-year-search-hacking/699125/
Walmart reunites ‘Mean Girls’ to boost Black Friday push (28:20)
https://www.marketingdive.com/news/walmart-mean-girls-black-friday-ad-campaign/698476/
Sponsor
- Caldera Labs (29:40)
  - High-performance men’s skincare line
  - Website: https://calderalab.com
  - Use code Radryan for 20% off
  - The newest product: a facial sunscreen that fits right into the regimen daily routine

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Why Grit Is More Important Than Talent: Eric Mac Lain’s Journey From Football To Business Nov 14, 2023

Show notes

Hey there, Radcasters! Welcome to another episode!. Today, we've got a special guest on board—Eric Mac Lain, the CFB Analyst at ESPN and Co-Host of the Gramlich & Mac Lain Podcast. Get ready as we dive deep into Eric's incredible journey from the football field to the business arena.

We're not just scratching the surface here; we're uncovering the highs and lows, the twists and turns of Eric's professional life. This conversation is all about the challenges that shaped his career, those pivotal moments that define a path. We're putting the spotlight on grit, that unyielding determination, and how it triumphs over mere talent.

But wait, there's more! We're not just here to spill the beans on Eric's story. We're also shining a light on the evolution of our very own podcast. Get ready for insights into the world of ACC football—you won't find these nuggets anywhere else.

So, buckle up and join us as we unravel the layers of Eric Mac Lain's remarkable transition. This episode isn't just a listen; it's a masterclass in resilience and success. Tune in now and soak up those valuable lessons!

Eric shares his journey from football to business. Ryan recognizes Eric's growth and discusses his days at Clemson. (00:54)
Eric shares his Clemson years where he transitioned from a tight end to a dominant offensive lineman. He highlights two significant moments—the national championship game loss to Alabama, which was a childhood dream realized despite the defeat, and a memorable game against Notre Dame. (09:08)
Eric's transition to business involves his success at Clemson, setting the stage for the national title in 2016. He is recognized as a big figure, now working at the ACC Network on TV and having his own podcast, marking a significant growth in his career. (13:52)
Eric talks about a tough decision to reject an offer from the Titans and step away from football. He recognized he had more to offer beyond the field and appreciated the freedom that came with closing the football chapter. The decision marked the beginning of his journey into the business world. (18:22)
Eric shares the unexpected call from ESPN during the national championship season in 2018. He highlights Mark's impact as a mentor, positive influence on and off the screen, and the evolving chemistry among the team.(26:22)
Caldera Labs Sponsorship (31:43)
Eric discusses the evolution of his podcast with co-host Kelly. Initially an all-ACC sports show, it shifted focus to ACC football. They explore the podcast's growth, progressing from Zoom sessions to incorporating video elements, and expanding their audience through active engagement on social media. (32:13)
Ryan and Eric delve into the current status of Name, Image, and Likeness (NIL) regulations in college sports. Eric voices concerns about the lack of uniformity in rules across states and institutions, advocating for either national regulations or none to ensure fairness. They also discuss the challenges faced by both players and companies in navigating the evolving landscape of NIL. (40:29)

If you want to learn more about Eric Mac Lain, checkout his Instagram @EricMacLain, and his YouTube channel Gramlich & Mac Lain.

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.

Learn more by visiting our website at www.theradcast.com.

Subscribe to our YouTube channel

https://www.youtube.com/c/RadicalHomeofTheRadcast

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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