Right About Now - Legendary Business Advice

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**Right About Now – Legendary Business Advice**

*The #1 Marketing & Business Show on Apple Podcasts*

Welcome to **Right About Now**, where **real American business** gets a megaphone—and the B.S. gets the boot.

Hosted by marketing disrupter **Ryan Alford,** entrepreneur, founder, and the guy brands call when they want attention, this show slices through the noise with **uncensored insights**, **hard-earned wisdom**, and **straight-up truths** from the frontlines of business.

Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available.

Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results, not recycled soundbites.

**Business the way it really works. Real people. Real wins. Real screw-ups.**

No MBA required. Just guts, hustle, and a sense of humor.

**Subscribe, listen, and get Right About Now.**

Because business isn’t broken—it’s just been boring & stale. Until now.

Latest Episodes:

Behind The Name With Co-Founder of College Hunks Hauling Junk | Nick Friedman Apr 02, 2024

Show notes

Takeaways

Promoting and branding opportunities can arise from unexpected sources, such as appearing on TV shows or participating in unique marketing campaigns.
Marketing and branding require a combination of creativity and data-driven strategies.
Taking risks and stepping out of your comfort zone is crucial for promoting your business.
Following your passion is important, but it should be balanced with what you are good at and what can lead to success.
Reflecting on achievements and setting new goals is essential for continued growth and motivation.
Expanding the business can involve bringing in additional brands and utilizing existing resources.
Maintaining drive and passion requires urgency of effort and patience for results.
Finding happiness and fun in simple things like spending time with loved ones and engaging in hobbies.
Fun projects and ventures can provide a break from the daily grind and offer new experiences.
Lead generation and brand awareness are both important for business success and should be integrated into marketing strategies.
Having urgency of effort and patience for results is a mantra that can guide entrepreneurs throughout their journey.

Sound Bites

Chapters

00:00 The Risk and Pain Tolerance of Growing a Business

02:53 Starting College Hunks Hauling Junk

08:04 The Entrepreneurial Journey and Growth

09:23 Risk Tolerance and Pain Tolerance

14:33 The Power of Bold Branding

20:42 The Story Behind the Name 'College Hunks'

23:08 The Experience of Appearing on Shark Tank

23:36 The Importance of Promotion and Publicity

25:01 Marketing and Branding Strategies

27:21 Taking Risks and Creative Promotion

28:47 Following Passion vs. Success

30:15 Reflecting on Achievements and Setting New Goals

32:36 Expanding the Business and Exit Plans

33:03 Maintaining Drive and Passion

36:20 Finding Happiness and Fun

38:10 Fun Projects and Upcoming Ventures

40:03 Lead Generation and Brand Awareness

43:24 Urgency of Effort and Patience for Results

To know more about Nick Friedman, follow him on Instagram @nickfriedman1 or his website https://www.nickfriedman.com/.

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.
Learn more by visiting our website at www.ryanisright.com
Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Week of March 29 | Deep Fakes Are Spreading Putting Creator And Brand Safety At Risk Mar 29, 2024

Show notes

Takeaways

Google is losing ground to Instagram and TikTok in local search, particularly among Gen Z users.
Amazon has partnered with Mr. Beast for a reality competition series on Prime Video.
Snapchat has launched sponsored AR filters as a new ad option.
The rise of deepfakes poses risks to creator and brand safety.
Women's basketball is gaining popularity, as evidenced by the sellout of ad inventory for the Women's Final Four and Championship games.

Chapters

00:00 Introduction and Discussion of Recent Events

07:45 Google Losing Ground to Instagram and TikTok in Local Search

15:39 Amazon Partners with Mr. Beast for Reality Competition Series

23:13 Deepfakes and Brand Safety

28:20 Women's Final Four and Championship Games Sell Out Ad Inventory

31:20 Promotion of MacFox Bikes

33:17 Conclusion and Closing Remarks

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Achieving Longevity Within the Music Industry | A Thousand Horses Mar 26, 2024

Show notes

Takeaways

The love of music and the drive to create keeps A Thousand Horses going despite challenges and setbacks.

The music business is constantly changing, and artists need to adapt to new technologies and platforms to reach their audience.

Authenticity is key in creating music that resonates with listeners and stands the test of time.

A Thousand Horses embraces their country rock sound and continues to release new music to connect with their fans. The music industry is complex and challenging, with various revenue streams and accounting complexities.

Live performances are a crucial part of an artist's career and provide a direct connection with fans.

Longevity and building a loyal audience are important goals for artists.

The music business requires hard work, rehearsals, and constant strategizing.

The country music community is supportive and collaborative.

Crossover artists can bring new perspectives and audiences to the country music genre.

Chapters

00:00 Introduction and Welcome

01:26 The Drive and Inspiration Behind the Band

09:13 The Importance of Authenticity in Music

24:57 Covering Foo Fighters' Song 'My Hero'

26:24 Understanding Songwriting and Royalties

27:43 The Challenges of the Music Industry

28:39 The Wild West of the Music Industry

29:05 The Desire to Meet Dave Grohl

29:33 The Highway Sound Tour

30:02 The Impact of Live Performances

31:30 The Impressive Live Performance of Thousand Horses

32:01 The Highway Sound Tour Dates

32:30 The Excitement of Touring

33:26 The Value of Live Music

33:56 The Influence of Live Shows

34:54 The Impact of Live Concerts

35:22 The Experience of Seeing Clint Black Live

36:19 The Possibility of Doing More Covers

37:16 The Goal of Longevity in the Music Industry

38:44 The Challenges and Surprises of the Music Business

39:17 The Importance of Rehearsals and Preparation

40:17 The Work and Energy Behind Making Music

41:14 The Community and Support in the Country Music Scene

42:38 The Temptations and Challenges of Touring

43:06 The Reality of the Music Industry

44:25 The Joy and Fulfillment of Live Performances

45:21 The Influence of Trailblazers in Music

46:41 The Popularity of Country Music

48:04 The Impact of Artists Crossing Over to Country Music

49:01 The Artists Thousand Horses Admires

50:27 The Country Music Community in Nashville

51:52 The Gratitude and Journey of Thousand Horses

52:52 Where to Stay in Touch with Thousand Horses

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Week of March 22, 2024 | Stanley Looks to Replicate the Water-Bottle Hype Among Guys Mar 22, 2024

Show notes

Takeaways

March Madness has a significant impact on the economy, generating billions of dollars in revenue and causing corporate losses due to unproductive workers.
Paid memberships in stores and restaurants are becoming more popular as businesses look for reliable sales and customers seek exclusive perks and experiences.
Apple is considering integrating Google's AI platform into its iPhone, potentially improving the digital assistant Siri and enhancing the user experience.
Stanley, known for its vacuum insulated water bottles, is expanding its market to include men, targeting outdoor enthusiasts and offering new products.
The tire market is experiencing a boom due to the increased demand from electric vehicles, which burn through tires faster and cost more than internal combustion vehicles.
While Tinder downloads have declined, dating apps as a whole are still popular, with users seeking a variety of options and experiences beyond Tinder.

Chapters

00:00 Introduction and March Madness

06:35 Paid Memberships in Stores and Restaurants

08:41 The Rise of Memberships and Private Clubs

16:03 Apple Integrating Google's AI Platform

23:42 The Tire Boom Caused by Electric Vehicles

30:30 Decline in Tinder Downloads

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

TikTok calls on U.S. users to oppose latest proposal to ban app Mar 15, 2024

Show notes

Keynotes

Bitcoin and cryptocurrency continue to rise in popularity, with Bitcoin reaching over $70,000.
Streaming services like YouTube TV are gaining traction and taking market share from traditional cable companies.
The entertainment value of wrestling and the marketing power of spectacle can be applied to other industries.
Social media has a significant impact on mental health, and many people are realizing the benefits of taking breaks from their smartphones.
Companies like Airbnb are taking privacy concerns seriously and banning indoor security cameras from rental properties.
The battle to ban TikTok in the US continues, with lawmakers proposing new bills to force the app to sell or be banned entirely.
Tesla's Autopilot and similar automated driving systems have received poor ratings from safety groups, raising concerns about their effectiveness and safety.

Chapters

00:00 Introduction

00:25 News of the Week

01:25 Bitcoin and Cryptocurrency

04:40 The Rise of Streaming Services

06:07 The Success of YouTube TV

07:07 The Power of Connected TV Advertising

08:02 Marketing Lessons from WWE

09:29 Sponsorship Opportunities in Wrestling

10:29 Skims' Unique TV Ad Debut

12:22 The Entertainment Value of Wrestling

13:48 The Marketing Power of Spectacle

15:40 The Influence of Bitcoin on Other Cryptocurrencies

19:32 The Impact of Social Media on Mental Health

20:54 The Need for Entertainment in Marketing

22:19 The Privacy Concerns of Indoor Security Cameras

23:36 Airbnb's Ban on Indoor Security Cameras

26:24 The Battle to Ban TikTok

27:58 The Safety Concerns of Tesla Autopilot

33:49 Sponsorship: MacFox

36:13 Conclusion

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"Filling The Gap" with Only Fans Management | Michael Noicos Mar 12, 2024

Show notes

Good marketing requires a good product and understanding the best distribution channels.
Money provides leverage and flexibility, allowing for more control over one's time.
Customer relationship management and nurturing existing customers are essential for long-term success.
The demand for OnlyFans comes from men seeking connection and a sense of intimacy.
Banx Management helps models manage their accounts and maximize their earnings on platforms like OnlyFans. The purpose of posting on OnlyFans is to acquire more followers and convert them into paying subscribers.
Advertising is a key strategy for generating new fans on OnlyFans, with channels like Instagram, Twitter, Reddit, TikTok, Hinge, and Tinder being utilized.
Talent management is crucial in the success of an OnlyFans agency, with training and systems in place to effectively manage models and monetize their content.
The moral perspectives surrounding OnlyFans and the market dynamics for men and women on the platform vary, but the focus is often on creating a connection with followers rather than explicit content.
Starting an OnlyFans agency requires systemization, training, and support to ensure profitability within a short period of time.

Chapters

00:00 Introduction and Background

02:20 Early Ventures in Online Business

04:44 Success in E-commerce Consulting

06:06 Importance of Sales and Marketing

08:25 Money as Leverage and Time

10:44 Key Learnings in E-commerce

14:58 Identifying a Gap in the Market

22:32 Managing Models' Accounts

24:54 The Purpose of Posting and Converting Followers

27:17 Generating New Fans through Advertising

29:43 The Process of Onboarding Models

30:12 Changing Perceptions and Moral Perspectives

31:00 The Market for Men and Women on OnlyFans

32:13 Understanding the Psychology of Customers

34:10 The Role of Talent Management

35:06 The Downsides and Challenges of the Business

39:58 Starting an OnlyFans Agency

41:18 Recruiting New Models and Existing OnlyFans Models

43:13 The Importance of Availability and Willingness

45:05 Systemizing the Business and Providing Support

46:30 Getting More Information about Banx Management

To know more about Michael Noicos, follow him on Instagram @michaelnoicos.

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Week of March 8, 2024 | Marketing and Business News: Don Julio Goes Beyond The Bottle For Apple Vision Pro Experience Mar 08, 2024

Show notes

Takeaways

The Radcast Network is expanding and changing its format to include more shows.
The market for non-alcoholic beverages is growing, indicating a shift in consumer preferences.
Whirlpool's campaign to help singles with their dating profiles shows the importance of marketing and personalization.
Miami Beach is taking steps to discourage rowdy spring breakers and maintain a more peaceful environment.
Chat bots in e-commerce can be disruptive and may lead to customer abandonment.
Target is launching a paid membership program to compete with Amazon Prime and Walmart Plus.
Don Julio is offering an immersive Apple Vision Pro Experience to showcase the tequila-making process.
MacFox mountain bikes offer a convenient and eco-friendly mode of transportation.

Chapters

00:00 Introduction and Name Change

01:00 Changes in the Radcast Network

03:54 Whirlpool Helps Singles with Dating Profiles

05:19 Miami Beach Discourages Rowdy Spring Breakers

07:45 Chat Bots in E-commerce

09:12 Target Launches Paid Membership Program

10:39 Don Julio's Apple Vision Pro Experience

14:27 MacFox Mountain Bikes

19:45 Target Launches Paid Membership Program

20:15 Don Julio's Apple Vision Pro Experience

23:08 MacFox Mountain Bikes

26:52 Conclusion

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How To Start Small To Go Big With Pat Flynn Mar 05, 2024

Show notes

Building successful businesses often starts with finding one problem and creating a micro solution.

Passive income requires initial work and ongoing management, but it can provide recurring revenue over time.

Authenticity and storytelling are powerful tools for building a brand and connecting with an audience.

Being different and relatable can make you stand out and attract a loyal following.

The riches are in the niches - focusing on a specific niche can lead to success and a dedicated community.

Passive income is not truly passive and requires ongoing effort and attention.

Being different is often more valuable than being better, as it allows you to connect with a specific audience.

Building super fans involves creating a sense of community and facilitating connections among like-minded individuals. Building a community can provide ongoing value and support for both the business and its members.

When finding a niche, start with something you have an interest or involvement in to ensure fulfillment and long-term success.

The 'one-one-one' strategy involves finding one target market, one person, and one problem to solve, which can lead to successful businesses.

Direct contact with customers allows for a better understanding of their needs and roadblocks, leading to more effective solutions.

Personal branding is a powerful tool in building a business and connecting with an audience.

Involving family in business can create a sense of purpose and provide opportunities for growth and learning.

00:00 Introduction and Background

02:49 Building Micro Solutions

09:33 Creating a Business and Life with Passive Income

19:42 The Riches in the Niches

22:30 The Myth of Passive Income

23:55 Being Different and Relatable

24:47 Building Super Fans and Facilitating Connections

25:16 Leaning into Community

26:44 Finding Obscure Niches

28:11 The One-One-One Strategy

29:10 Starting Small to Go Big

30:06 Learning from Direct Contact

31:03 Building Confidence and Business

32:33 The Power of Personal Branding

33:26 Consumer Research and Focus Groups

34:25 The Importance of Targeting and Communication

35:23 Talking to Real People

36:21 Involving Family in Business

37:48 Raising a Brand: Leveraging Personal Branding for Children

39:45 Coaching and Asking Questions

41:08 Leveraging Kids' Skills and Talents

45:29 Daily Routines and Practices

To know more about Pat Flynn, follow him on Instagram @patflynn or his website https://patflynn.com/.

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.

Learn more by visiting our website at www.theradcast.com.

Subscribe to our YouTube channel

/ radicalhomeoftheradcast .

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Week of March 1 2024 | Wendy’s Will Test New Menus That Will Change Prices Throughout the Day Mar 01, 2024

Show notes

Welcome to the Radcast, your weekly source for the latest insights and discussions on marketing and business news. In this episode, Ryan Alford and Chris Hansen discuss various topics including cryptocurrency, dynamic pricing at Wendy's, top-valued e-commerce startups, the economy, Rockstar Energy Drink's scientific claim, Apple's abandoned electric vehicle project, and Gatorade's unflavored water.

Takeaways

Cryptocurrency continues to gain popularity, with Bitcoin breaking $60,000 and big institutions offering Bitcoin and ETFs.
Wendy's plans to introduce dynamic pricing on its menu, allowing prices to fluctuate throughout the day based on demand.
Fanatics is the most valuable e-commerce startup, followed by GoPuff, Fair, Thrasio, and Skims.
The hosts discuss their predictions about the economy and how it has defied recession fears.
Rockstar Energy Drink launches a campaign and claims to deliver sustained energy for up to five hours.
Apple has officially ended its plans to build a self-driving electric car.
Gatorade expands its product line with Gatorade water, its first unflavored water product.

Introduction