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Sales and marketing are two critical components of a successful business, and each plays a unique role in generating revenue. While sales focuses on closing deals and making transactions, marketing is responsible for creating awareness and building the brand. However, salespeople who also think like marketers have a distinct advantage in today's competitive landscape.
By incorporating marketing tactics into their approach, salespeople can differentiate their offerings, build trust and credibility with prospects, and create a compelling value proposition. This allows them to better understand the customer's needs, anticipate objections, and provide relevant solutions that meet those needs. A salesperson who thinks like a marketer is better equipped to leverage content and digital marketing tools to engage prospects, generate leads, and close more deals.
During this interview with Chip House, CMO of CRM and Marketing Platform Insightly, Chip shares a number of different strategies that sellers need to consider when creating awareness.
Connect with Chip https://www.linkedin.com/in/chiphouse/
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
Growth Forum is a place to Connect, Learn and Grow. Launching February 2023 Growth Forum has a new prospecting program to help Sellers take control of their pipeline. The program is usually valued at $2500 but if you sign up to Growth Forum now you will receive access to this program for free! https://www.growthforum.io/
Discovering what a buyer needs is not just about sellers learning about their potential customers, it's also about the buyers learning about what the seller can offer them. In this week's episode of our sales podcast, we sat down with sales Practitioner Kyle Asay to discuss the importance of the discovery stage in the sales process. Kyle shared his tried-and-true tactics and strategies for effectively guiding prospects from their initial conversation all the way to closing the deal. It's a must-listen for anyone looking to take their sales game to the next level!
Connect with Kyle https://www.linkedin.com/in/kyleasay/
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
Growth Forum is a place to Connect, Learn and Grow. Launching February 2023 Growth Forum has a new prospecting program to help Sellers take control of their pipeline. The program is usually valued at $2500 but if you sign up to Growth Forum now you will receive access to this program for free! https://www.growthforum.io/
How often when prospecting, do you hear a NO or receive an email saying not interested and then you mark as closed lost and move on.
During this weeks episode, Ryan will help you think about what a NO means and why you should be taking all feedback from your prospects as a learning to help develop the next outreach step within your target accounts.
Show em you know em has become a famous quote in sales. This week we are privileged to welcome Samantha Mckenna founder of #samsales who joins us to share insights and ideas on what sellers can do to differentiate in a crowded marketplace.
https://www.linkedin.com/in/samsalesli/
**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
2022 has been a difficult year for many sellers. Companies reducing head count, economic uncertainty causing deals to slip. And the amount companies are spending on inbound has dropped.
So how do you thrive during uncertain times. Creating a predictable outbound sales framework. Even though outreach is becoming harder it is still the number 1 method to self generate pipeline. During this episode Michael Hanson will break down his outreach process.
**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
Sales is a complex industry, so leaning on the wisdom of others is essential to avoid potholes and succeed more efficiently. Let's get started.
In this episode Luigi is joined by Nicholas Thickett, Managing Partner at Alignd, and Co-Host of the B2B Power Hour Podcast. First they explore the hazards of the industry (burnout, economic conditions) and the unexpected opportunities you can discover within them. Then they switch into tactical mode to cover taping into your buyer's vision using insight, why you should be multi-threading, how to determine what you should research, and using GIFs to help make you human.
This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30
Bad news: Many common sales tactics create friction against the natural buying cycle. Good news: this episode is here to save you from yourself.
This week Luigi is joined by David Priemer, Founder and Chief Sales Scientist at Cerebral Selling, author, lecturer, and ex-scientist. Join them to discover the two keys to selling the way you buy, the power emotion plays in buying, precisely how to target it (including a before/after messaging example), and why your mindset can be a self-fulfilling prophecy.
🔗 LINKS
Connect with David on LinkedIn or at the Cerebral Selling website (where you'll also find links to his Facebook Group and YouTube channel). Find his book Sell The Way You Buy on Amazon here.
Find The Knowing-Doing Gap on Amazon here.
Connect with Luigi on LinkedIn.
**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
Sales pros come from all walks of life. In this episode, you'll find our how an ex-Linguistics professor became an influential thought leader, making a permanent impact on our industry.
Luigi is joined by Brent Adamson, researcher, academic, author of The Challenger Sale and The Challenger Customer, and Global Head of Research and Communities at Ecosystems.
They explore why how you sell is the differentiator that matters most, sense making and its growing importance, what's more important to your customer than information, and aspiring in your career to have a material impact on people's quality of life.
🔗 LINKS
Connect with Brent on LinkedIn or at the Ecosystems website (where you'll also find the customer value community). Brent's books are The Challenger Sale, and The Challenger Customer.
You'll find Cialdini's book Influence here.
Connect with Luigi on LinkedIn.
**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
A champion is one of your deal's biggest assets, selling change in the places you aren't allowed. But is one champion enough?
In this episode, Luigi is joined by Nate Nasralla, Founder at Fluint.io.
They discuss where to go to deeply but quickly understand your customer's shop, the value of establishing a problem statement early, why you need to understanding the personal metrics of your stakeholders, how to add more champions without insulting your first, and 3 easy mistakes to avoid with a deal champion.
🔗 LINKS
Connect with Nate on LinkedIn. Find the Fluint.io blog here.
Connect with Luigi on LinkedIn.
**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
Building trust in the virtual world can be challenging, especially when you're prospecting. One single prospecting practice can build trust, pattern interrupt, and make you more memorable. So, why isn't everyone doing it?
In this episode, Luigi is joined by video prospecting extraordinaire Melissa Gaglione, who is an Account Executive with LivePerson. They do a step-by-step teardown of how to become a video prospecting pro, discuss how you can make skills from previous jobs your point of difference in sales, and how the tailored outreach gives all stakeholders the chance to be the hero.
🔗 LINKS
Connect with Melissa on LinkedIn.
Connect with Luigi on LinkedIn.
**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.
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