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    Business

    Retail Gets Real

    Retail impacts everyone, everywhere, every day. Join the National Retail Federation for authentic, insightful conversations with the industry’s most interesting people. Hear retail executives, industry experts, entrepreneurs and influencers discuss trends, their career stories and the future of retail. Learn more at retailgetsreal.com.

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    Latest Episodes:
    329. Checking in on 2023 winter holiday shopping trends Dec 12, 2023
    Show notes

    NRF expects spending to reach record highs this holiday season, hitting $957 billion. What are gift-givers buying, where are they shopping, and what is motivating them to buy? To get us in the holiday spirit, we're talking to Katherine Cullen, NRF’s vice president of industry and consumer insights, to learn more about what’s driving this year’s winter holiday spending trends.

    Learn more at retailgetsreal.com.


    328. Crocs: A story of reinvention, innovation and modern marketing magic Dec 05, 2023
    Show notes

    As recently as 2016, the No. 3 Google search trend for Crocs was ‘Crocs memes’ — memes to make fun of the not-yet-cool clog. Today, Crocs is an iconic, global footwear brand garnering partnerships with Balenciaga, Bad Bunny and Takashi Murakami. On today’s episode, we’re talking to Crocs SVP and CMO Heidi Cooley about how she got into retail, how Crocs connects with consumers everywhere, and the strategies she and her team used to make Crocs one of the most popular footwear brands on this planet, and maybe across the metaverse.

    Learn more at retailgetsreal.com.


    327. It’s slime time: Unboxing a whole new toy experience with Jungmin Kang of Snoopslimes Nov 28, 2023
    Show notes

    Today on Retail Gets Real, we have the pleasure of speaking with Jungmin Kang, teen entrepreneur, founder and CEO of Snoopslimes. She's also one of the dynamic leaders on NRF’s list of people shaping retail's future in 2024. We talk to Jungmin about starting her popular slime toy business at only 13 years of age, the massive role social media has played in her company's growth and the future of retail.

    Learn more at retailgetsreal.com.


    325. Understanding the impact of ORC (Organized Retail Crime) and fighting back Nov 14, 2023
    Show notes

    We talk to David Johnston, NRF’s VP of Asset Protection & Retail Operations, about an issue that’s impossible to ignore: organized retail crime. In recapping Fight Retail Crime Day, David explains how the issue continues to impact retailers and how brands are advocating for meaningful action.

    Learn more at retailgetsreal.com.


    324. How reverse logistics makes the retail cycle go around Nov 07, 2023
    Show notes

    Retail Gets Real episode 324: Tony Sciarrotta, executive director of the Reverse Logistics Association, talks about where our returns go, how reverse logistics fits into the circular economy, and what retailers need to know about this increasingly important area of retail.

    Learn more at retailgetsreal.com.


    323. A look at J.C. Penney’s $1 billion reinvestment project Oct 31, 2023
    Show notes

    J.C. Penney is in the midst of a major transformation, with a plan to spend more than $1 billion by the end of 2025 to revive the 121-year-old chain. On this episode, we’re speaking with Executive Vice President and Chief Merchandising Officer Michelle Wlazlo about the department store’s historic $1 billion reinvestment project, the evolution and debut of several private labels and exclusive partnerships, and what’s ahead for the holiday season.

    Learn more at retailgetsreal.com.


    322. Taking on credit card swipe fees with the Savvy Shopkeeper Oct 24, 2023
    Show notes

    Small business consultant, boutique co-owner and podcaster Kathy Cruz is already a very busy woman. But recently, she added retail advocate to her title. This summer, Kathy flew to Washington, D.C., to meet with members of Congress in support of the Credit Card Competition Act, which would enhance credit card competition and choice in order to reduce excessive credit card fees. On this episode, NRF’s Senior Director of Grassroots Meghan Keivel Cruz talks to Kathy about her growing business, supporting her fellow business owners and why she’s passionate about the retail industry.

    Learn more at retailgetsreal.com.


    321. Ulta Beauty’s innovative approach to customer connection Oct 17, 2023
    Show notes

    Ulta Beauty has been reinventing beauty retail since opening its first five “beauty destination” stores in the Northwest suburbs of Chicago in 1990. More recently, the company has focused on transforming the customer experience digitally and online. In this episode, NRF’s Susan Reda speaks with Chief Digital Officer Prama Bhatt about her career journey, how the beauty retail brand has used digital tools to continue to innovate and personalize the customer experience, and what’s next in experiential shopping.

    Learn more at retailgetsreal.com.


    320. How Greenwich St. Jewelers has thrived through 46 years of change and challenges in NYC Oct 11, 2023
    Show notes

    Greenwich St. Jewelers has been a Manhattan mainstay for almost 50 years, providing customers with superlative service and luxury without pretension. Founded by Puerto Rican immigrants, the family business has overcome obstacles including 9/11, the financial crisis and the pandemic. On today’s episode, we’re speaking with Jennifer Gandia, co-owner of the family business she runs with her sister, about the process behind rebranding a legacy brand while maintaining its heritage and growing from a traditional bricks-and-mortar store to an omnichannel business.

    Learn more at retailgetsreal.com.


    319. 5 things to know about how consumers are shopping for Halloween Oct 03, 2023
    Show notes

    Total Halloween spending is expected to reach a record $12.2 billion, exceeding last year’s record of $10.6 billion, according to NRF’s annual survey, and a record number of people (73%) will participate in Halloween-related activities this year, up from 69% in 2022. To get us in the Halloween spirit, we’re talking to Katherine Cullen, NRF’s vice president of industry and consumer insights, for insights into what’s driving Halloween spending trends and factors that might impact winter holiday spending.

    Learn more at retailgetsreal.com.


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