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    TV & Film

    Respect The Process

    One-on-one chats with commercial directors, advertising agency creatives, actors, editors, producers, crew and more. Filmmaker Jordan Brady has directed of over 1300 spots , 4 feature films, 3 full-length documentaries and one Netflix special. The show is edited by Jake Brady.

    Jordan is Founder of Commercial Directing Film School and owner of True Gentleman Industries, aka True Gent, a commercial production company in Los Angeles. Respect The Process, since 2013.

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    Latest Episodes:
    Greg Hahn, Mischief Co-founder and Chief Creative Officer, Says It All Comes Down To The Work. Nov 02, 2023
    Show notes Greg Hahn is the Co-founder and Chief Creative Officer of Mischief@No Fixed Address. Just moments before this insightful and engaging chat, Adweek named Mischief "US Agency of the Year" for excellent brand-building for clients like Tubi (you remember those Super Bowl spots), Peet's Coffee, Tinder and more. They also called out the stellar branding Mischief itself. Super impressive given they opened during the pandemic. In 2022, less than two years into its existence, Mischief was named Agency of the Year by Adage Magazine, Agency of the Year by Campaign US and the second most innovative agency by Fast Company. Previous to Mischief, Greg served as CCO of BBDO NY, the prestigious shoppoe also named Agency of the Year at The One Show, ADC and The Webbys multiple times under his rule. He's won two Emmy's and multiple Cannes Grand Prix. You'll love our talk.

    FLOW STATE Click MAGIC MIND and use this nifty discount code JB20 and gobble it up daily with your coffee. If you follow me on Instagram you've seen my geniune endorsment of this mighty mind power juice.

    EVENTSMy next in-person Commercial Directing Bootcamp is Saturday, January 20th, 2024. Sign up soon or miss out. Limit 12 filmmakers.

    Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

    How To Pitch Ad Agencies and Director's Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth. Jeannette Godoy's hilarious romcom "Diamond In The Rough" streams on the YouTube, Tubi and more. Please support my wife filmmaker Jeannette Godoy's romcom debut. It's "Mean Girls" meets "Happy Gilmore" and crowds love it. Thanks, Jordan

    This episode is 70 minutes.

    My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

    Respect The Process podcast is brought to you by True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.


    Filmmaker Nur Niaz Talks Directing Commercials & Music Videos From Kazakhstan. Oct 13, 2023
    Show notes

    Director Nur Niaz is a talented filmmaker creating stylish and fun films for Samsung, Toyota, BMW, Coca-Cola, Red Bull and many more. I met Nur via another filmmaker's instagram post of Nur's work an d loved it. He's living in his home country of Kazakhstan, yes it's a real place, so we zoomed and you'll love this chat.

    Also check out Nur's treatments and templates you can use for your pesky Director's Treatments. It's a great resource.

    Check out all the Nur's stellar work here.

    FLOW STATE Click my name for your MAGIC MIND discount code: JORDANB - so gobble it up. If you follow me on Instagram you've liekly seen my unpaid endorsment of this mind power juice.

    EVENTSMy next in-person Commercial Directing Bootcamp is Saturday, January 20th, 2024. Sign up soon or miss out.

    Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

    How To Pitch Ad Agencies and Director's Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth. Jeannette Godoy's hilarious romcom "Diamond In The Rough" streams on the YouTube, Tubi and more. Please support my wife filmmaker Jeannette Godoy's romcom debut. It's "Mean Girls" meets "Happy Gilmore" and crowds love it. Thanks, Jordan

    Managing Director/EP Rebecca Niles Grows ArtClass' Business and Culture. Sep 25, 2023
    Show notes

    Managing Director/Exec Producer Rebecca Niles offers us a masterclass in everything filmmakers need to know about joining a roster at a top production company. Rebbeca joined Art Class, one of the busiest shoppes working with brilliant filmmakers, and is dedicated to serving agencies and the next gen of filmmakers to make great stuff. She brings deep global production experience spanning advertising, branded content, and feature films. At ArtClass, Rebecca oversees productions, manages creative teams, and nurtures client relationships and fosters the careers of Art Class's already in-demand commercial directors.

    Check out all the ArtClass helmers stellar work.

    FLOW STATE Click my name for your MAGIC MIND discount code: JORDANB - so gobble it up. If you follow me on Instagram you've liekly seen my unpaid endorsment of this mind power juice.

    EVENTSMy next in-person Commercial Directing Bootcamp is Saturday, January 20th, 2024. Sign up soon or miss out.

    Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

    How To Pitch Ad Agencies and Director's Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth. Jeannette Godoy's hilarious romcom "Diamond In The Rough" streams on the YouTube, Tubi and more. Please support my wife filmmaker Jeannette Godoy's romcom debut. It's "Mean Girls" meets "Happy Gilmore" and crowds love it. Thanks, Jordan

    From ECD To Commercial Directing With Ed Han. Sep 14, 2023
    Show notes

    Director Ed Han started on the agency side and is now a busy commercial director, having helmed spots for Lincoln, Roomba, Hersey's and more. I love Ed's core philosophy of discover the overlooked, celebrate the journey, share the sublime. Those tenets certianly come through in his work. During our talk, he stressed the importance of ensuring "clarity in communication" when doing our job as directors. Amen Ed.

    Check out his spot we talk about here.

    FLOW Click my name for your MAGIC MIND discount code: JORDANB - so gobble it up. If you follow me on Instagram you've liekly seen my unpaid endorsment of this mind power juice.

    EVENTSMy next in-person Commercial Directing Bootcamp is Saturday, January 20th, 2024. Sign up soon or miss out.

    Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

    How To Pitch Ad Agencies and Director's Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth. Jeannette Godoy's hilarious romcom "Diamond In The Rough" streams on the YouTube, Tubi and more. Please support my wife filmmaker Jeannette Godoy's romcom debut. It's "Mean Girls" meets "Happy Gilmore" and crowds love it. Thanks, Jordan

    This episode is 95 minutes.

    My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

    Respect The Process podcast is brought to you by True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.


    Filmmaker Jeannette Godoy: From One Spec Commercial To Directing Her Romcom "Diamond In The Rough." Sep 01, 2023
    Show notes

    Filmmmaker Jeannette Godoy screens her romcom feature film "Diamond In The Rough" on September 22nd as part of the NY Latino Film Festival at the Regal Union Square. Jeannette is a talented writer, producer, director and my lovely wife. She started in the business as a dancer/choreographer, choreographing Sir Mix A Lot's "Baby Got Back" before making her first commercial for Bridgestone Tires that took her to Cannes Lions Festival over there in France. Along the way, she's directed dozens of spots for Nike, Bumble, CDC, PetSmart and more. During the pandemic she created a web series "Pure Corazòn" for Bumble, then directed her first episode of television for HBO Max's "The Garcias". A few months later, the studio making "Diamond In The Rough" had her pitch on the film and she was in prep 5 days later. It's a great story.

    We chat about the commonalities and differences of her many gigs, her latest passion project and documentaries. Of course we plug the NY Latino Film Festival and hope you can make it out.

    Here's the trailer for the movie.

    Click my name for your MAGIC MIND discount code: JORDANB - so gobble it up. If you follow me on Instagram you've liekly seen my unpaid endorsment of this mind power juice.

    EVENTSMy next in-person Commercial Directing Bootcamp is Saturday, January 20th, 2024. Sign up soon or miss out.

    Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

    How To Pitch Ad Agencies and Director's Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth. Jeannette Godoy's hilarious romcom "Diamond In The Rough" streams on the YouTube, Tubi and more. Please support my wife filmmaker Jeannette Godoy's romcom debut. It's "Mean Girls" meets "Happy Gilmore" and crowds love it. Thanks, Jordan

    This episode is 95 minutes.

    My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

    Respect The Process podcast is brought to you by True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.


    Oscar Winning Filmmaker Chris Overton Talks Commercials, Shorts And Running Slick Films. Aug 27, 2023
    Show notes

    Filmmaker Chris Overton directed "The Silent Child", written by Rachel Shenton, and won the Oscar® for Best Live Action Short at the 90th Academy Awards®. The film tells the story of Libby, a profoundly deaf 6-year-old girl, who lives a silent life until a social worker, played by Shenton, teaches her how to communicate through sign language. Chris and I discuss about that journey and how it led to a commercial starring the same def actor, Maisie Sly. We also go deep into running their production company, Slick Films and oh, so much more. Great episode!

    Enjoy the great chat and the trailer for "The Silent Child."

    EVENTSLIMITED TIME ONLY! Summer Office Hours, a chance for one-on-one consultations to whip your career, spec, rough cut or mojo into high gear. Book now while spots are available.

    My next in-person Commercial Directing Bootcamp is Saturday, January 20th, 2024. Sign up soon or miss out.

    Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

    How To Pitch Ad Agencies and Director's Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth. Jeannette Godoy's hilarious romcom "Diamond In The Rough" streams on the YouTube and has 72,000 views its forst week! Please support my wife filmmaker Jeannette Godoy's romcom debut. It's "Mean Girls" meets "Happy Gilmore" and crowds love it. Thanks, Jordan

    This episode is 85 minutes.

    My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

    Respect The Process podcast is brought to you by True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.


    Area Of Expertise Founder Jim DiPiazza Curates Your Creative Dream Team. Aug 18, 2023
    Show notes

    My guest is Jim DiPiazza, Founder & CEO of Area of Expertise, a full-service marketing collective. We built and maintain an invite-only roster of highly experienced talent – who have helped create some of the most famous and impactful brands in the world.

    As for Jim - he's been around the country at agencies both small and big agencies during his 29 year career. He's worked on luxury brands, irreverent youth brands and almost everything in between. He helped pitch and win Xbox, Uber, Kia, VW and numerous others. He created the Bacardi & Cola campaign, launched the Beetle on the Super Bowl, rebranded a nutrition company and led the effort behind getting the Verizon Guy to switch to Sprint.

    His last 9 years as an ECD he remade the creative departments at Swirl, Campbell-Ewald/LA and multicultural agency Walton-Isaacson. He also helped build the teams that worked on the Sprint and VW business, both at Deutsch.

    EVENTSLIMITED TIME ONLY! Summer Office Hours, a chance for one-on-one consultations to whip your career, spec, rough cut or mojo into high gear. Book now while spots are available.

    My next in-person Commercial Directing Bootcamp is Saturday, January 20th, 2024. Sign up soon or miss out.

    Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

    How To Pitch Ad Agencies and Director's Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth. Jeannette Godoy's hilarious romcom "Diamond In The Rough" streams on the YouTube and has 72,000 views its forst week! Please support my wife filmmaker Jeannette Godoy's romcom debut. It's "Mean Girls" meets "Happy Gilmore" and crowds love it. Thanks, Jordan

    This episode is 85 minutes.

    My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

    Respect The Process podcast is brought to you by True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.


    Undnyable Partner/Exec Creative Director Steve Williams Hacks Bland Advertising. Aug 05, 2023
    Show notes

    Steve Williams, Undnyable Partner/Exec Creative Director, joins me in an informative and entertaining chat about making commercials soup to nuts. (We've shot six fun spots for Kaiser Permanente, but we've never been on set together due to that pesky pandemic.) We discuss running the agency from concepting and strategy to shooting the spots. We cover the importance of being nimble with the ability to scale, and how to stay in one's lane. Great talk!

    Steve is I'm an experienced and highly-awarded creative leader who believes that simple, disruptive ideas can drive brands and influence culture, no matter the medium or audience. I balance a strong point of view with a love of collaboration.

    Check out the work Steve and his Undnyable Partner Justin Hooper do here.

    EVENTSLIMITED TIME ONLY! Summer Office Hours, a chance for one-on-one consultations to whip your career, spec, rough cut or mojo into high gear. Book now while spots are available.

    SPEC SPOTS LIVE WORKSHOP. August 16th at 4pm live on zoom. Limit 15 filmmakers. I'll cover everything you want to know about making a fake commercial for your reel that doesn't look fake. Q&A following. Enrolling in course comes with free consultation to use before you shoot or during your edit.

    My next in-person Commercial Directing Bootcamp is Saturday, January 20th, 2024. Sign up soon or miss out.

    Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

    How To Pitch Ad Agencies and Director's Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth. Jeannette Godoy's hilarious romcom "Diamond In The Rough" streams on the YouTube and has 72,000 views its forst week! Please support my wife filmmaker Jeannette Godoy's romcom debut. It's "Mean Girls" meets "Happy Gilmore" and crowds love it. Thanks, Jordan

    This episode is 60 minutes.

    My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

    Respect The Process podcast is brought to you by True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.


    Ataboy Creative Director Vikkal Parikh Is A Talented, Technique Agnostic Filmmaker. Aug 01, 2023
    Show notes

    Multi-disciplined filmmaker Vikkal Parikh is an award-winning director and creative director at Ataboy. Born and raised in Mumbai, Vikkal trained as an architect before coming to the U.S. to get his MFA in computer art from Savannah College of Art and Design. After a stint at MTV and Red Car, he formed Attaboy. His clients include Burger King, Puma, HBO, Ad Council, Nickelodeon, Dell, and Verizon Fios. Check out his Ikea and Progressive spots.

    EVENTSLIMITED TIME ONLY! Summer Office Hours, a chance for one-on-one consultations to whip your career, spec, rough cut or mojo into high gear. Book now while spots are available.

    My next in-person Commercial Directing Bootcamp is Saturday, January 20th, 2024. Sign up soon or miss out.

    Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

    How To Pitch Ad Agencies and Director's Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth. Jeannette Godoy's hilarious romcom "Diamond In The Rough" streams on the YouTube and has 72,000 views its forst week! Please support my wife filmmaker Jeannette Godoy's romcom debut. It's "Mean Girls" meets "Happy Gilmore" and crowds love it. Thanks, Jordan

    This episode is 60 minutes.

    My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

    Respect The Process podcast is brought to you by True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.


    From Soul Pancake to Sundance with Multi-Hyphenate Josh Shelton. Jul 28, 2023
    Show notes

    Josh Shelton is a multi-hyphenate producer, writer, director and composer who has worked for Netflix, MTV, ESPN, Participant Media and more. Shelton was nominated for a Sports Emmy as a producer on Netflix's "We Are The Champions." He has also been at the forefront of the digital landscape for over a decade as a YouTube Award and Telly Award Winner, working with the joy-filled digital media company SoulPancake, where he was a trusted producer/showrunner on a range of branded campaigns and served as interim Head of Production. In July 2023, he was hired as the lead Content Producer for the Sundance Film Festival/Sundance Institute.

    EVENTSLIMITED TIME ONLY! Summer Office Hours, a chance for one-on-one consultations to whip your career, spec, rough cut or mojo into high gear. Book now while spots are available.

    My next in-person Commercial Directing Bootcamp is Saturday, January 20th, 2024. Sign up soon or miss out.

    Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

    How To Pitch Ad Agencies and Director's Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth. Jeannette Godoy's hilarious romcom "Diamond In The Rough" streams on the YouTube and has 72,000 views its forst week! Please support my wife filmmaker Jeannette Godoy's romcom debut. It's "Mean Girls" meets "Happy Gilmore" and crowds love it. Thanks, Jordan

    This episode is 80 minutes.

    My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital. I've decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

    Respect The Process podcast is brought to you by True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.


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