Relentless

Latest Episodes:

7: Inclusivity On Purpose May 20, 2021

Stylist Rachael Wang leads by example, discussing the life experiences that inspire her to increase the representation of diversity in fashion, plus the rationale behind her decision to be vegan and how that impacts her wardrobe.

Music by EJ Cali and DJ Synchro produced at Building Beats.

6: The Second Life of Clothes Dec 26, 2019

Cynthia Power, who leads the Renew program at Eileen Fisher, takes us on a tour of The Tiny Factory, a space where discarded, used Eileen Fisher clothing is given a second life. As a clothing company, Eileen Fisher is setting the standard for what circularity can look like in the apparel industry, turning used clothes into new clothes, into new fabrics, and into decorative housewares. We also get a tutorial about the possibilities, and limits, of recycling fabric. Music by EJ Cali and DJ Synchro, produced at Building Beats.

5: A Community of Individuals Oct 17, 2019

In this final chapter of our story about the New York City menswear brand Noah, co-founder Estelle Bailey-Babenzien describes her interior design influences and the key elements of customer service. Store manager Jason Boehm talks about the process of building genuine relationships with customers. Co-founder Brendon Babenzien promotes the value of maintaining a connection to youth culture. And employee Vrn Powell describes her experience partnering with Noah on a capsule collection for her band, Super Natural Psycho, and playing an in-store concert to celebrate the launch of their album.

4: The Price of Responsibility Oct 10, 2019

Relentless continues its exploration of ethical fashion through a behind-the-scenes look at the New York City menswear brand Noah. Founder Brendon Babenzien debates whether the clothes at Noah are expensive and explains the considerations and decisions that inform the brand’s prices. This episode also delves into Noah’s ongoing campaign to educate customers about pressing social issues, environmental issues, and the power of individual shopping choices to influence companies. Featuring Brendon Babenzien, Estelle Bailey-Babenzien, Corey Rubin, and Beau Wollens. Music from Building Beats.

Preview Oct 03, 2019

Relentless is on vacation this week. Here's a preview of what's coming in our next episode!

3: The "S" Word: Sustainability Sep 26, 2019

Sustainability is a trendy label but not really an apt one for the fashion industry. At the menswear brand Noah, the team is concerned less with labels and more with how to reduce the carbon footprint of its work. Team members describe the process of switching to paper mailers for online orders and the response from customers, as well as the ongoing pursuit of a way to completely eliminate plastic bags from the company’s entire supply chain. Featuring Brendon Babenzien, Corey Rubin, Beau Wollens, Jasmine Young. Music from Building Beats.

2: Made To Last Sep 19, 2019

Quality is a key factor in distinguishing between clothing options. But what does it mean for something to be made well and made to last?

In this episode, members of Noah's design and operations teams discuss the role of mills and high-quality fabrics to make great clothes. Plus the costs associated with prioritizing quality and labor. And founder Brendon Babenzien recounts the key cultural influences that led to the creation of Noah.

Featuring Brendon Babenzien, Vrn Powell, Corey Rubin, Beau Wollens, Jasmine Young, plus fans of the brand.

Music from Building Beats.

Recorded by Dan Navetta at Bryght Young Things.

1: Streetwear Grows Up Sep 12, 2019

The New York City menswear brand Noah is committed to making cool, high-quality clothes that will last. But the company’s mission is about more than clothes; it’s also a platform to promote the primacy of human rights, the imperative to protect the natural world, and how to rethink what we buy and why. Featuring Noah co-founders Brendon Babenzien and Estelle Bailey-Babenzien. Music from Building Beats.

Ethical Fashion Sep 03, 2019

For its second season, Relentless takes an inside look at the earnest but often quixotic pursuit of sustainability in fashion. Featuring designers Brendon Babenzien and Estelle Bailey-Babenzien from Noah, stylist Rachael Wang, and designer Mara Hoffman. Music from Building Beats. Full episodes starting in September 2019.

5: Supreme Season Finale Jan 18, 2018

The first season of Relentless and the fall 2017 season of Supreme both draw to a close. In this episode, reflections about Supreme fandom and more stories from the line, including Maddy’s unexpected discovery of another fashion subculture, and Barbara Kruger sets up her own skate shop in SoHo. Music by BSNYEA, Stripe By Tommy, Taj Mahal, Khalil Almighty, and Angel from Building Beats.

4: The Supreme Resale Economy Jan 06, 2018

The demand for Supreme far exceeds the supply. If you are willing and able to pay extra, you can probably get just what you want -- from resellers. Depending on your perspective, resellers are either the heroes of today’s story, connecting customers to the things they want, or they are the villains, depriving customers of direct access to the merchandise. Whether friend or foe, are resellers fans? Music by Lawrence, Stripe By Tommy, BSNYEA, and DJ Synchro, from Building Beats.

3: Supreme Hype and Nostalgia Dec 21, 2017

Supreme fans from all over the world love this brand because it is just so popular. They love the hype. Others keep coming back because it reminds them of the past, a welcome sense of nostalgia. More interviews on the streets of New York City and an ongoing conversation with creative consultant Curtains. Music by Brian, Khalil Almighty, and BNSYEA from Building Beats.

2: What Is So Special About Supreme? Dec 14, 2017

An ongoing exploration of Supreme fandom. What is so special about this brand? How does it manage to inspire such interest and devotion? Featuring creative consultant Curtains. Music produced by Angel, Taj Mahal, Stripe Like Tommy, and BSNYEA at Building Beats in New York City.

1: Supreme Fandom Dec 07, 2017

Welcome to the world of Supreme fandom in New York City. Featuring Rich the Kid. Relentless is the constant crowd for each Supreme release. Relentless are the people who go through the competitive process to secure a place in line week after week. Relentless is the appetite for this brand’s merchandise...and its resale market. Featuring Rich the Kid. Music produced by Angel, Synchro, BSNYEA, and Taj Mahal at Building Beats.

Supreme Oct 10, 2017

In this season, we explore the fan base of the skateboard and clothing brand, Supreme. Episodes feature on-the-street and sit-down interviews with devoted fans. Starting with the first release of the season in August, on to the opening of the new store in Brooklyn in October, and all the way to the final drop of the season in December. Made on-site in New York City throughout the fall of 2017.

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