Stay ConnectedThe Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign.
Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.com
Producer: I Hear Everything. Podcast production, growth, & monetization. iheareverything.com
Akeem Shannon, Founder and CEO at Flipstik Inc., delves into strategically navigating the CPG landscape. As an entrepreneur, one bold move can open up numerous opportunities for business and personal growth. Akeem's journey, from pitching on Shark Tank, to strategically leveraging a Snoop Dogg endorsement, shows the power of seizing the moment, taking risks, and turning setbacks into opportunities. Today, Akeem discusses making now your moment. Show Notes
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Akeem Shannon, Founder and CEO at Flipstik Inc., delves into strategically navigating the CPG landscape. Flipstik's journey epitomizes perseverance, overcoming obstacles like initially failing to advance in Shark Tank to unconventional tactics like rapping a business pitch at the Revolt Summit. However, beyond these challenges, there was a story that transcended the product itself, captivating people and inspiring belief in the journey and vision. Today, Akeem discusses navigating CPG with vision and purpose. Show Notes
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chad Wilson, Vice President and Executive Creative Director of Brand Marketing at Grand Canyon Education, Inc., delves into purpose-driven marketing and branding for higher education. Higher education marketing faces challenges due to the "sea of sameness" in visuals and promotional materials across institutions. However, schools like GCU are tackling these challenges by highlighting real student experiences and stores to connect students and prospects. Today, Chad discusses rebranding in the higher education space. Show Notes
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Chad Wilson, Vice President and Executive Creative Director of Brand Marketing at Grand Canyon Education, Inc., delves into purpose-driven marketing and branding for higher education. While the marketing world often looks to iconic examples like Nike's "Just Do It" as the pinnacle, for Grand Canyon University, "Find your purpose" stands as their gold standard. GCU's commitment to guiding students to the next levels of their lives echoes through every aspect of their unique approach to education. Today, Chad discusses the art of purpose-driven marketing. Show Notes
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jason Mitchell, CEO of Movement Strategy, shares his insights on social media brand strategies. When WarnerMedia sought to revitalize Looney Tunes' social media presence, Movement Strategy rose to the challenge by creating a distinctive brand character. This character, named the Acme intern, not only breathed new life into the brand on platforms like Twitter and TikTok but also successfully engaged old and new audiences. Today, Jason discusses why Yellowjackets and Looney Tunes got covered by Adweek and AdAge. Show Notes
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Jason Mitchell, CEO of Movement Strategy, shares his insights on social media brand strategies. Movement Strategy has achieved immense success as a social media agency, winning awards and working with industry giants. Their distinctive edge lies in their in-depth approach to brand character development, paving the way for prestigious partnerships with major brands such as Netflix and HBO Max. Today, Jason discusses commonalities in brand strategy between Netflix, Amazon, and WarnerMedia. Show Notes
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Kevin Smith, Founder and Managing Member at SmashBrand, delves into strategic rebranding for improved market penetration. It's a common mistake for early-stage companies entering a new product category to develop messaging that closely resembles that of their competitors. This lack of distinctiveness is the difference between brands that blend into the sea of sameness and brands that create their own category through messaging. Today, Kevin discusses how brands can create distinction in their messaging. Show Notes
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Kevin Smith, Founder and Managing Member at SmashBrand, delves into strategic rebranding for improved market penetration. Many smaller brands make the mistake of hastily hiring a design firm and creating visually appealing packaging without data-driven optimization. The lack of a compelling value proposition and unique claims typically fails to stand out in their category and eventually, product discontinuation. Today, Kevin discusses rebranding for better market penetration. Show Notes
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Paulo Ribeiro, Founder of Two Things, delves into navigating challenges in the active lifestyle brand industry. Initiating a successful go-to-market strategy requires a disciplined approach, one that steers clear of the common tendency to rush into tactics without laying a robust strategic foundation. Often, marketers are eager to pursue efficiency and speed, skipping over this essential step. Today, Paulo discusses reimagining the go-to-market strategy for lifestyle brands. Show Notes
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Paulo Ribeiro, Founder of Two Things, delves into navigating challenges in the active lifestyle brand industry. Similar to many industries, the active lifestyle space has been plagued by a sea of sameness in tactics and strategies. The differentiator for leaders in the space is a commitment to consistently reinventing the playbook and product innovation to remain ahead of competitors. Today, Paulo discusses challenges for active lifestyle brands. Show Notes
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Our TOPPODCAST Picks 
