Stay ConnectedThe Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign.
Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.com
Producer: I Hear Everything. Podcast production, growth, & monetization. iheareverything.com
Audio continues to be a massive part of our lives, and we don't even think about it. Brands that take extra time to craft a great audio experience for people benefit significantly. Whether as part of your product mix or your client experience, not leveraging audio is a missed opportunity to get an extra touch point. How do you change that? Listen to David Ciccarelli, Co-Founder and CEO of Voices, as he discusses how audio is an under-utilized brand channel and what to do about it. Show Notes
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Words matter in marketing. Ultimately, people want to hear what they think they sound like. As a brand, how do you sound like your target buyer persona? Brands have long been concerned about what they look like and neglect what they sound like. With audio as a thriving medium coming to the forefront, what does your brand sound like? Listen to David Ciccarelli, Co-Founder and CEO of Voices, as he discusses building and audio branding strategy. Show Notes
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Does having more products make you a more credible tech company? Many brands believe the more products they have, the more credible they are, but no real consumer insight supports that. How can a marketer stay on brand message and not have to split spending down the line across multiple products? Listen to Andrew Samson, Chief Marketing Officer of Level Home Inc., as he discusses insights from doing high-level marketing across sports, lifestyle, wellness, culture, and tech brands, retail as a channel for tech products, understanding product diversification, and more. Show Notes
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Many smart lock technology designs interfere with or change how consumers engage with their doors. How about a smart lock that fits into your old lock space, elevates the convenience, and gives you exclusive smart lock features like the Apple Home Keys? It's one thing to design it and another to brand and sell it. Listen to Andrew Samson, Chief Marketing Officer of Level Home Inc., to find out how they are branding smart lock technology. Show Notes
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When Medicis Pharmaceuticals ran the 'Hottest Mom In America contest,' they had one thing in mind -- to build buzz for their brand. And it worked. It is why branding is the new growth lane, but how do you demonstrate that it fills the funnel and leads to sales? Listen to Jeff Greenfield, CEO and Co-founder of Provalytics, as he discusses branding as the new growth lane. Show Notes
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How do you generate buzz around your company, connect with your target community and win an Effie award while at it? Verizon Wireless took a different approach to connecting with the African American community, launching a gospel choir competition and leaving a trail of maverick marketing lessons. Want to find out how they did it? Listen to Jeff Greenfield, CEO and Co-founder of Provalytics, as he discusses Verizon's Effie-winning 'how sweet the sound' campaign and more. Show Notes
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The opportunity people need to take advantage of, and where marketers are getting it wrong, is you can get organic views and virality and still have a pull-through strategy to get ROI. What if you can use blockchain technology to make every content view on TikTok count? Listen to Benoit Vatere, CEO and Founder at Mammoth Media, as he discusses how blockchain and TikTok work together. Show Notes
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When Liquid Death wanted to launch in Target, it needed a way to drive people from its growing digital presence to retail. How did they pull it off and sell out at Target at launch? TikTok campaigns. Have you been struggling to find success on TikTok and want to know how Liquid Death did it? Listen to Benoit Vatere, CEO and Founder of Mammoth Media, as he discusses how Liquid Death leverages TikTok for brand building. Show Notes
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B2B SaaS marketing is a competitive space with a lot of noise and marketing that all sound the same. How do you stand out and have differentiation? Do you rattle off a couple of stats just like every other company? You need to bring your customers into your marketing to differentiate. How? Listen to Jack Foster, Vice President of Marketing at WorkRamp, as she discusses bringing your customers into your brand conversations. Show Notes
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It's great to be a well-known brand, but it becomes a problem when what the brand is known for does not represent the present or future of the business. SurveyMonkey found itself in a position where customers didn't realize it offered more than a free survey tool. It also wanted to service enterprise clients. How does the brand make the switch? Listen to Jack Foster, Vice President of Marketing at WorkRamp, as she discusses lessons from leading the SurveyMonkey Rebrand. Show Notes
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