Stay ConnectedThe Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign.
Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.com
Producer: I Hear Everything. Podcast production, growth, & monetization. iheareverything.com
Alec Esteban Thomson, Executive Director at Arizona Lottery, talks about Arizona Lottery’s community impact and business modernization. Although the lottery isn't typically seen as a tech-forward industry, small changes like introducing a debit option three years ago have yielded transformative results. Despite strict regulations, innovative players like Arizona Lottery are finding creative ways to modernize their business through technology. Today, Alec discusses modernizing business for today's consumers. Show Notes
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Alec Esteban Thomson, Executive Director at Arizona Lottery, talks about Arizona Lottery’s community impact and business modernization. Unlike other lotteries, Arizona Lottery's funds support a range of causes, creating challenges in marketing. Condensing their community impact into a brief pitch is tough, but this challenge provides an opportunity to tailor messages based on individual interests. Today, Alec discusses how the lottery impacts a wider Arizona community. Show Notes
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Marketing is beyond the front-facing communication of branding and campaigns. And when you're in a hyper-competitive environment, you need the Steve Wynn genius to win. It is the idea that quality attracts quality to the extent that people were so proud of the hotel brand he built they wanted to buy the hotel's sheets and shirts. How do you replicate such phenomenal marketing in your space? Listen to John Schadler, Managing Director of Harkey Group, as he discusses the golden nuggets of Las Vegas entertainment strategy. Show Notes
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There's so much to learn from Vegas, what that town has done, what people like Steve Wynn have done, and what has been built there. And it's been manufactured from nothing with hardly any assets. Want to find out what went into creating what Vegas is today? Listen to John Schadler, Managing Director of Harkey Group, as he discusses how Las Vegas leveraged an entertainment icon as a brand ambassador. Show Notes
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Tal Jacobson, CEO of Perion, explores leveraging Microsoft for revenue growth, and the impact of Bing and ChatGPT on brands. Imagine a world where you no longer need to sift through search engine results or navigate various websites to find information or make travel plans. That’s the world advertisers are gearing up for as consumers continue to integrate AI technologies like ChatGPT into their daily routines. Today, Tal discusses the future of AI in the advertising business. Show Notes
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Tal Jacobson, CEO of Perion, explores leveraging Microsoft for revenue growth, and the impact of Bing and ChatGPT on brands. Perion Network, Microsoft's largest advertising supply partner, prioritizes technology-driven growth. Through its collaboration with Microsoft Advertising, Perion effectively assists Microsoft in selling a larger percentage of its advertising inventory. Today, Tal discusses how brands use Microsoft to drive revenue. Show Notes
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Doug Gillon, Brand Manager at A Fortune 500 Company, talks about leveraging language and sonic branding in the modern landscape. The unmistakable chime of your iPhone's alarm and the iconic startup sound of Windows computers have ingrained themselves in our daily lives, and instantly connect us with their respective brands. This is the essence of audio branding—leveraging auditory cues to create a strong and enduring brand association. Today, Doug discusses how to utilize sonic branding in the modern audio landscape. Show Notes
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Doug Gillon, Brand Manager at A Fortune 500 Company, talks about leveraging language and sonic branding in the modern landscape. Data is vital, but connecting with customers involves language and strategy. It's about using data to bolster a strong strategy, aligning your brand with your identity, understanding its importance to your audience, and identifying who cares. Today, Doug discusses using compelling language to define your brand. Show Notes
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Are you a new brand getting on Amazon, and want to know the percentage of your sales that should come from ads? Do you want to know what it takes to hit millions in sales on the platform? Get answers when you listen to Will Haire, Co-founder, and CEO of BellaVix, discuss the type of brands that succeed on Amazon and how they do it. Show Notes
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Amazon is a massive platform, and it can be a test, scale, or money-making channel, depending on your needs. But if you're a new or growing e-commerce brand, there are common mistakes you should avoid if you don't want your growth to stagnate and start to plateau. What are these mistakes, and when do you seek outside help? Listen to Will Haire, Co-founder, and CEO of BellaVix, as he discusses protecting your eCommerce brand. Show Notes
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