Stay ConnectedThe Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign.
Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.com
Producer: I Hear Everything. Podcast production, growth, & monetization. iheareverything.com
Montanna Olivarez, Senior Manager & Associate Creative Brand Director at Freeman, discusses short-form video for modern branding. Brands like Taco Bell are killing it in reels and short-form videos. As consumer attention spans get shorter, short-form video content, particularly reels, offers a unique opportunity to elevate your on-site presence and captivate audiences in seconds. Today, Montana shares her insights on how reels elevate your on-site presence. Show Notes
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Montanna Olivarez, Senior Manager & Associate Creative Brand Director at Freeman, discusses short-form video for modern branding. Short-form videos have come a long way since the days of Vine, becoming an integral part of modern branding strategies. With platforms like TikTok gaining popularity, short-form videos offer an opportunity for brands to reach a broader audience, increase visibility, and connect with audiences more authentically. Today, Montana shares her insights on the significance of short-form video for modern branding. Show Notes
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As AI continues to gain popularity and use, can brands rely on them for the creative side of their rebranding or brand refresh? And if you have to create designs at scale, are you better hiring in-house, using an agency, or a creative-as-a-service? Listen to Amrita Mathur, VP of marketing at Superside, as she discusses the role of AI in total rebranding or a brand refresh and deciding what is suitable for you. Show Notes
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At what point does a brand require a refresh or total rebrand? Only consider a rebrand if there is a need for the company to change its image in a big way. For instance, if there's a barrier to more consumers not coming on board, it's provable. What about a refresh? Listen to Amrita Mathur, VP of marketing at Superside, discussing when to do a total rebrand or brand refresh. Show Notes
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Brands, no matter how old, miss their way, and when they do, how do you revive their identity? How high does the approval go, and what guardrails do you need to implement? And more importantly, how do you make the business case for it to the C-suite? Listen to Robert Ferguson, Senior Director of Brand Strategy at SAP, as he discusses reviving a legacy company's identity. Show Notes
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Too often, people approach brand building or rebranding from the outside, thinking it is all about being customer-centric. That's only one of the three truths of brand transformation, and it is not the most critical. What does it mean to transform a brand, and what is the most critical thing to remember, irrespective of company size? Listen to Robert Ferguson, Senior Director of Brand Strategy at SAP, as he discusses true brand transformation. Show Notes
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From the war in Ukraine to inflation and the threat of another World war, how are consumers reacting to these uncertainties? What are the major consumer trends in a post-covid world, and what do they mean for your brand? Listen to Leigh Caldwell, Co-Founder & Partner at Irrational Agency, as he discusses the major consumer behavior trends in a post-covid world. Show Notes
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There's a human at both ends of every technology or product. Whatever category you operate in, there's already a human narrative around it, and it's your job to find how your brand's story fits into that. But how would you uncover these narratives? Listen to Leigh Caldwell, Co-Founder & Partner at Irrational Agency, as he discusses the behavioral science practices the biggest brands in the world use to discover consumer truths. Show Notes
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An influencer is a content creator all the time. But a content creator is not always an influencer. How do you leverage both? What are the intricacies of working with influencers vs. content creators? To get all the details, listen to Alessandro Bogliari, CEO and Co-Founder at The Influencer Marketing Factory, as he talks about influencer marketing versus content creators and the brand strategy that wins. Show Notes
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Many marketers have tested multiple platforms to leverage the power of influencer marketing at scale, but it remains elusive. What are marketers doing wrong? Part of the problem is standardizing pricing, not making data-driven decisions, budgeting, etc. Listen to Alessandro Bogliari, CEO and Co-Founder at The Influencer Marketing Factory, as he talks about how brands can leverage influencers. Show Notes
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