Stay ConnectedThe Rebrand Podcast tells the stories of the world’s most impactful brand campaigns, as told by the Brands & Agencies who built them. In each episode, you’ll hear about the strategy, framework, launch, & lifecycle of a world-changing marketing campaign.
Host: Scott Harkey – Founder of OH Partners – Ranked by AdWeek as a Top 10 Fastest Growing Agency in North America. theharkeygroup.com
Producer: I Hear Everything. Podcast production, growth, & monetization. iheareverything.com
VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, known for revolutionizing the cosmetic market with unique products at an excellent price-performance ratio, delves into the creative use of music as a brand expression. Discover how music can forge emotional connections with consumers, enhance brand storytelling, and create a consistent musical identity across various marketing channels. Explore successful examples of brands effectively leveraging music to resonate with their target audience and strengthen brand recall. Show Notes
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VP Global Brand Director essence Cosmetics at Cosnova, Kristin Jaskolka, a company known for revolutionizing the cosmetic market with unique products, discusses assimilating a "hero product" into a creative brand campaign. Discover how integrating a standout product impacts consumer perception and brand positioning, and learn about successful examples of brands effectively incorporating hero products into their marketing strategies. Explore how a hero product can serve as a focal point for brand storytelling and messaging, ensuring core features shine through while aligning with the brand's identity. Show Notes
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Managing Director, Business Strategy at MONOGRAM, Amy Colbourn, from a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses the misconception that brand awareness is overrated. She delves into how brands can shift their focus from brand awareness to metrics like brand engagement and advocacy, emphasizing the importance of creating deeper emotional connections with consumers through storytelling. Amy also explores the role of data analytics in redirecting efforts towards more meaningful brand-building activities.
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Amy Colbourn, the Managing Director, Business Strategy at MONOGRAM, a boutique branding and brand marketing agency specializing in luxury hospitality and casino marketing, discusses challenging and innovating conventional marketing concepts. Discover how breaking away from traditional strategies can captivate consumers in new and engaging ways, leading to increased brand loyalty and customer engagement over time. Join Amy as she shares insights on daring to disrupt conventional marketing principles and the benefits it brings to various industries and market segments.
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Agency Partnerships Manager at TikTok, Taylor Roy, the leading destination for short form video entertainment, discusses the new era of marketing and content graphing. Discover how TikTok inspires creativity, knowledge, and facilitates connections between brands, creators, and consumers. Explore Taylor's insights on personal advertising consulting and the evolving landscape of marketing strategies in the digital age.
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Agency Partnerships Manager at TikTok, Taylor Roy, delves into the topic of agency partnerships and brand collaborations in the digital marketing landscape. In this episode, Taylor shares her perspectives on why legacy brands are falling behind and the evolution of marketing and advertising.
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Tim Washburn, Chief Creative Officer with The Harkey Group, talks about the rebrand of The Harkey Group. Rebranding is a significant undertaking that can lead to powerful transformations for your business. However, the rebrand is just the beginning as long-term success requires a well-thought-out plan for ongoing optimization and growth. Today, Tim discusses how to launch a rebrand. Show Notes
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Tim Washburn, Chief Creative Officer with The Harkey Group, talks about the rebrand of The Harkey Group. Over the last 20 years, the advertising industry has grown increasingly complex, creating a high demand for specialized agencies. Instead of pursuing a one-size-fits-all approach, the idea of forming a holdings group with related specialized agencies has gained prominence and players like Harkey Group are taking full advantage. Today, Tim discusses rebranding The Harkey Group. Show Notes
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Tarzan Kay, Writer and Email Marketing Teacher at Tarzan Kay Global, talks about how brands can thrive long-term by focusing on relationship building. Email marketing continues to be a powerful tool for connecting with audiences on a deeper level. However, if your email list is filled with inactive or unengaged subscribers, your efforts to build meaningful connections with your audience will inevitably be hindered. Today, Tarzan discusses how to build brands with low-tech email marketing campaigns. Show Notes
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Tarzan Kay, Writer and Email Marketing Teacher at Tarzan Kay Global, talks about how brands can thrive long-term by focusing on relationship building. The magic of email marketing lies in its ability to facilitate one-to-one communication with customers. By crafting personalized and relevant messages, businesses can establish stronger connections, cater to individual needs, and ultimately drive better engagement and conversion rates. Today, Tarzan discusses why brands should focus on nurture over acquisition. Show Notes
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