Real Estate Investing Mastery Podcast

Copyright: © 2019 | Joe McCall | RealEstateInvestingMastery.com | All Rights Reserved | Disclaimer: The author, publishers, contributors and creators of this Real Estate Investing material are not responsible in any manner for any potential or actual loss resulting in the use of the Real Estate Investing information presented. The content of this publication is for informational purposes only. No promise or guarantee of income or results is implied or suggested. Go to www.RealEstateInvestingMastery.com for more information

Latest Episodes:

845 » The Only Thing That Ages Well In Real Estate Mar 11, 2020

Show notes

Some things stink pretty fast, like dirty diapers or overcooked broccoli. Leads, however, get better and better with age. If you want to truly be a real estate investor, you have to fully commit to chasing down your leads. If I gave you a bunch of marketing leads today, how many could you close? How many times would you call them? One of my favorite coaching clients told me that she was going to call her leads as many times as it took until they sold their house to her or to anyone else. It didn’t matter who they sold their house to; she was going to get a yes or a no out of them. Here’s a secret: There is no “no”. “No” really means “Not yet”. And she knew that! Your leads need to be followed upon. You need to follow up on your follow-ups. You should have a CRM full of notes about how many times you called and talked to your leads because it takes an average of 2-3 months to make that sale. I would say that it’s 65%, maybe even 95% of all of my sales that come from following up. It is going to be incredibly rare that you’re going to find someone willing to sell you their house for 60 cents on the dollar on your very first phone call. So if you’re going to be in this business, you have to give it a solid six months of your time, and you have to absolutely commit to following up on your leads. No lead is ever truly dead. Nurture your leads. Follow up on your leads. Don’t give up on them because old leads just get better with time. What’s Inside: —Why persistence matters with leads. —Lessons learned from one of my best coaching clients. —How many touches you need to make on a lead. —How many months it may take for a lead to work for you.

844 » Lease Options For Boutique Senior Living with Brandon Schwab Pt. 1 Mar 09, 2020

Show notes

If you remember visiting your grandparents in a senior living facility, you probably have a lot of the same ideas about it that Brandon Schwab did. On a trip to Florida, Brandon accidentally stumbled on a quietly successful part of senior living: boutique senior homes. He shares how he sold off every rental in his portfolio to move into boutique senior living homes, what his numbers are, and how he balances the ethical implications in this business. After realizing the huge amount of cash flow potential in smaller senior homes, Brandon set about finding the perfect home for his first investment property. He describes how he structured the deal, his average profit, and how he filled the house. Because he didn’t want to be the owner/operator, Brandon had to partner up with someone. He shares why he chose an RN, what he looked for when hiring one, and how many hours he has an employee on site. He also shares what that includes, and how much he can charge per client. The sweet spot for senior boutique homes are ranch homes, and he can usually fit 10-16 beds in a good-sized ranch home. By offering a caregiver ratio of 1:5, he does give up some of the profit, but he gives great care. And he still ends up with a profit margin of 38%. Instead of chasing dollars, he has pivoted and become a purpose-driven business. He shares how experiencing end-of-life care changed the mission of his business, and how it’s shaped his employees. If this idea intrigues you, Brandon’s actively looking for deals for 5,000+ square foot homes across the country. If you’ve got a deal for him, book a thirty-minute call with him on his website. What’s Inside: —What kind of home you’re looking for to open a boutique senior living home. —Who you should partner with so that you’re not the owner/operator. —The limitations for 2 story homes, and commercial regulations for these homes. —The ethical considerations that Brandon’s had to think about. —How Brandon still uses lease options for financing senior homes. —Brandon breaks down his monthly numbers for us, holding nothing back.

843 » Keeping It Simple Can Help You Close More Deals Mar 06, 2020

Show notes

I’ve been getting a lot of questions lately about my tools, my systems, and my CRM because my students want to know if they can keep it simple, or if they need to track their leads like me. A lot of people are thinking, “I want to do deals, but all of this technology stuff is just overwhelming.” I’ve got the 1980 edition of Robert Allen’s book Nothing Down, which is over forty years old, and 98% of the stuff in this book is still relevant today. Because while there’s been a lot of changes in the technology side of real estate, the principles are still the same. I embrace change. I love it! But you don’t need all of this advanced technology stuff to get started. When I first started in real estate, I was tired of being on the computer all day at work, so I developed the “manila folder” system. Hot leads, cold leads, warm leads, these all got different follow ups, and I share how I tracked them, and why I did it this way. Some of you are technophobes. And some of you want the latest and greatest. It doesn’t matter if you’re an expert at Podio. The only way you’re going to make money in this business is making offers and talking to sellers. If you show me an expert in Podio, I’ll show you a broke wholesaler. Because how do you make money in this business? Make offers, make offers, make offers. It wasn’t until I’d been wholesaling for 3 years that I moved over to the fancy technology. If you’re stuck with technology, use the manila file system. But whatever you choose, don’t get distracted or sidelined by CRMs or apps or whatever it is that someone’s selling. Get on the phone and make those offers. What’s Inside: —I share my original, old school paper tracking method. —If you’re overwhelmed, use my manila folder system to help you out. —This one thing is the key to your business, no matter what tracking method you use. —Why a 1980 edition of a real estate book is still relevant today.

842 » Closing Deals Over The Phone With Don Costa Mar 04, 2020

Show notes

At about 60,000 postcards a month, Don Costa from the Flip Talk podcast has dialed in on a system that works for him. He holds nothing back today, sharing the tools he uses, the conversations that work with sellers, and how he’s organized his team. Following up on warm leads are where people are too often dropping the ball. 80% of Don’s January contracts were from following up. 80%! Some of his current follow up tools that are working are: —Ringless Voice Mail (RVM) —Cold calling databases —Emails and texts from a CRM —Personal phone calls I used to use those yellow legal pads to keep track of all of my leads when I first started out, but it was so hard to keep track of warm, cold, or hot leads. Don jumped right into using a couple of different CRMS, and he talks about the different advantages of some of them. He warns that you shouldn’t get caught up on the perfect business card, the perfect postcard, the perfect website, or the perfect business name. Just get started. Don’s detailed tracking system from his postcards helps him plug numbers into Slack and keep everyone on his team on the same page. He emphasizes that the key to the direct mail marketing channel is consistency, followed quickly by answering the phone live. There’s an ebb and flow in the direct marketing world. Sometimes it works great, and then everyone else sees that and jumps into that marketing stream. Then it becomes the law of diminishing returns. He shares how he balances that trend in his own business. I’ve been seeing a lot more success with wholesaling in small-town markets, so Don shares his own experience with that too. He talks about how to find the seller’s pain points by asking questions, and why it’s important for the seller to name a price for their house first. What’s Inside: —How Don structures his office following CA labor laws. —The tools Don uses to keep his team on the same page. —Don’s 5 step method he walks his leads through. —How to find a seller’s pain point. —Don’s tracking system for direct mail marketing. —CallRail versus SMARTPHONE, which one wins?

841 » Talking Lease Options with Ray Shurman Mar 02, 2020

Show notes

I love meeting with students and seeing how they’re making lease options work for them. And Ray Shurman from America 2nd Chance is proof that you don’t have to stick with just one way of doing business. He shares how he started with lease options and tenant buyers, and why he moved into fixer-upper lease options (FULO). Ray must be a quick study because he’s only been doing this 2 years. He shares how he structured his first deal with tenant buyers, and why he likes to keep the terms simple. He’s found that simple terms help everyone involved feel like they’re not being taken advantage of. One of the beauties of lease options is that you’re not limited to distressed properties. So Ray uses that to find solid deals that promise great ROI. He shares how he finds leads with expired FSBO listings. And this part was really cool to me; Ray’s doing something a little different with wholesaling. Instead of offering lease options to tenant buyers, or just buyers, he’s offering lease options to rehabbers. He finds rehabbers with a great reputation and partners with them. He calls these fixer-upper lease options (FULO), and they require a little different deal structuring. He talks about how he seasons the deal in a trust to fulfill FHA requirements and the benefits of partnering with a rehabber. Instead of getting cash right away, the FULO offers you cash a little bit down the road. And the beauty of this is, if the rehabbers don’t sell it on time, you’ve still got a beautiful house to sell. It’s a great win-win situation for everyone involved. What’s Inside: —What a FULO is and how to use it. —How Ray finds deals and leads. —Why you don’t want to use a tenant-buyer in a FULO. —Why he puts the houses in a trust to season them.

Cold Calling Is Stupid… It Doesn’t Work… Says Your Competition Who Doesn’t Want You Doing It Feb 27, 2020

Show notes

Cold Calling Is Stupid… It Doesn’t Work… Says Your Competition Who Doesn’t Want You Doing It. $97 until Sunday night – $297 next week @ http://REINetwork.com/coldcalling

Cold Calling 101 – The Simplest Way To The Most Deals Feb 26, 2020

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Join now at www.reinetwork.com/coldcalling

840 » How To Get Seller Leads From The Radio With Chris Arnold Feb 24, 2020

Show notes

Nobody, and I mean nobody’s doing radio ads, and that means it’s a perfect medium for advertising. But there are some misconceptions about radio ads, like the costs or where the audience is really hanging out. Chris Arnold from Wholesaling Inc lays out those misconceptions and the truths about them, and he even includes some of his advice that he gives his own coaching clients. First and most importantly, you are not your demographic! When you’re advertising, you have to think about where your demographic is, and if they’re over 50, they’re not on Spotify. Chris reverse engineers the three demographics on radio and then explains how to target them. I have a local friend that I heard on the radio, and he was so over the top excited that I barely recognized him! But Chris assures me that enthusiasm and local personalities are great selling points for listeners. Becoming that local celebrity and having people recognize your voice builds your credibility and authority, and you become the first person they think of when they want to sell that apartment building that’s been giving them constant headaches. Chris shares some of his blueprint for making great and effective radio ads, and how to identify what your audience wants. He coaches his clients through their ads so that they’re successful for them, and he breaks down just how cheap your advertising costs can get in this marketing channel. Radio yields lower call volume, but with higher quality leads, which is the exact opposite of the spam-like direct mail approach. Chris’s team also feels proud of their radio ads because they don’t make them feel sleazy. And he uses a vanity phone number for every market he’s in so that it’s easy to remember (super important for radio ads!), and so he can tell which ads are working in which market. Chris works with a lot of coaching clients helping them create radio ads that work, but he does not want to saturate the market with radio ads. So he only works with a limited number of people in each market. If you’re interested in moving into radio ads, follow the link in the show notes and get together with Chris today! What’s Inside: —Why you should start with 60-second radio spots. —How to identify your demographic and stations to advertise on. —Making a virtual wholesaling team become a cohesive team. —Chris breaks down the dollar per dollar return on marketing. —Why he answers all of the calls live.

5 Days 5 Leads Challenge Feb 20, 2020

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Join the challenge now at www.5days5leads.com

839 » Why You Should Consider Using Realtor’s Contracts » REI In Your Car Feb 19, 2020

Show notes

First of all, before we get started today, I want to tell you to take everything I say with a grain of salt, and that you should definitely consult a real estate attorney when dealing with legal matters. But now that I have that out of the way, I want to offer up some creative ways for finding and using realtor contracts as the jumping-off point for your own contracts. One of the benefits of using a realtor’s contracts is that they’ve already been written by a lawyer. These contracts have already been written with the local city, municipal, county, and state laws in mind, so any tricky local laws you might run up against have already been accounted for. You could straight up ask a realtor friend for one, or you could get your own real estate license so that you could access one, or you could ask a realtor’s association for one. Some of the associations might copyright their contracts, so you’ll have to tread lightly if that’s the case. When I use these contracts and come to the part for the broker stuff, I just cross it out and write in big, bold sharpie, “Non-brokered transaction”. Or, if you want, you could cut and paste the relevant part of the contract out for your own use. You really just need the right language for your contract, which these provide. The bottom line is, review the contracts you do use with a real estate lawyer. Find an investor-friendly, creative type real estate lawyer to sign off on your contract. I’m closing with some examples of how a contract protects you, why you need a standard purchasing agreement in place, and how to find the best eviction attorney in town. If you do decide to become a realtor, I’ve been working with Keller Williams for years, and I’ve been really happy with them. If you head their way, tell them I sent you. What’s Inside: —How to find realtor contracts. —How to find a great eviction attorney. —At what stage you should partner with a real estate attorney. —Why having an airtight contract protects you.

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