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    Business

    Real Estate Agent Success Calls

    Talk show with top real estate agents, brokers, and Realtors sharing success tips, ideas, and advice

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    Latest Episodes:
    ALT001: Craigslist Ads That Bring In 10 Free Leads Per Day And 40 Closings Per Year Jul 03, 2019
    Show notes

    Agent Lead Talk (episode 1) …

    

    Watch video above or listen to audio below:

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

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    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Audio Running Time: 11:32 minutes

    Agent Lead Talk is a podcast investigating the lead generation strategies of the top real estate agents in the nation hosted by Mike Cerrone. It is broadcast as part of the Success Calls podcast on the Master Mind Agent Network. Enjoy!


    SC198: Scott Rodgers. Surviving The Zillow Changes And Buyer Agents Leaving. Jun 06, 2019
    Show notes

    In this call, Scott talks about:

    • Teaching elementary school, high school, and being a baseball coach before real estate.
    • Selling 47 homes his first year.
    • Current struggles with the lastest changes Zillow has made with their leads (and what he is doing about it).
    • Bouncing back after losing two veteran buyer agents in the same year.
    • His annual marketing plan to generate repeate and referrals from past clients and his sphere of influence.
    • Hosting a 800 person swimming pool party.
    • Compensation, profit margins, and more.

    Scott Rodgers SUCCESS CALL …

    

    Watch video above or listen to audio below:

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Podcast

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    To listen on iTunes, click HERE.

    To listen on Google Podcast, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Audio Running Time: 48 minutes

    Website:

    RodgersRealEstateGroup.com

    Background:

    Scott Rodgers is with Re/Max in Peoria, Illinois. Last year he closed 162 transactions with a total sales volume of 26 million and earned 830 thousand in GCI. His average sales price was 161 thousand of which 60% were buyers and 40% were sellers.

    Scott is a team leader with 7 members. He has been an agent for 18 years. Scott has sold 2,600 homes and earned 10.7 million in GCI in his career.

    2018 Stats:

    • 162 closings
    • 26 million sales volume
    • 7 member team:
      • 3 buyer agents
      • 1 listing agent
      • 1 listing coordinator
      • 1 closing coordinator
      • 1 part time courier / photographer

    Niche:

    • Zillow leads
    • repeat & referrals
    • past clients
    • sphere of influence

    SC197: Gary Raze. 72 Year Old Solo Agent Sells 69 Homes In One Year. May 08, 2019
    Show notes

    In this call, Gary talks about:

    • Teaching middle school for 32 years.
    • Entering real estate as a second career (and earning 10 times what he made as a teacher).
    • Building his business based on repeat and referral (95% of his business).
    • Generating 60 closings from a 350 person list … 1 in 6 people sent a closed referral or repeated.
    • His low budget annual marketing plan.
    • Why he never calls his people to beg for business.
    • The 3 client appreciation events he hosts every year.
    • Why he sends 2 direct mail pieces to millenials every month (and what he sends).
    • The power of humor in marketing.
    • How to celebrate your people (and thier kids) birthday with cards and a video birthday song.
    • Simple models, profit margins, and more.

    Gary Raze SUCCESS CALL …

    

    Watch video above or listen to audio below:

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Podcast

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    To listen on iTunes, click HERE.

    To listen on Google Podcast, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Audio Running Time: 54 minutes

    Website:

    ReMax.com/GaryRaze

    Background:

    Gary Raze is with Re/Max in Eugene, Oregon. Last year he closed 69 transactions with a total sales volume of 17 million and earned 510 thousand in GCI. His average sales price was 252 thousand of which 35% were buyers and 65% were sellers.

    Gary is a solo agent with one part-time administrative assistant. He has been an agent for 12 years. Gary has sold 573 homes and earned 3.3 million in GCI in his career.

    2017 Stats:

    • 69 closings
    • 17 million sales volume
    • 2 member team:
      • 1 administrative assistant
      • 1 solo agent

    Niche:

    • repeat & referrals
    • past clients
    • sphere of influence

    SC196: Lesley Hodge Perreault. Selling 80 homes per year as a solo agent. Apr 07, 2019
    Show notes

    In this call, Lesley and David talk about:

    • Selling 80 homes per year as a solo REO agent.
    • Getting burned out and taking two years off.
    • Jumping back into real estate as a traditional agent with zero base.
    • How to use Facebook to build an instant sphere of influence.
    • The simple way to project success and attract new leads when you have zero listings and no clients.
    • How to generate leads and closings by posting in strange places on Facebook including what to post.
    • Which homes to avoid posting unless you want difficult clients.
    • The one idea that skyrocketed her lead generation on Facebook.
    • Turning Zillow into your own lead generation machine.
    • Successfully working with your spouse including roles and responsibilities.
    • Why busy agents should hire a driver before a buyer agent.
    • Staying small and profitable.
    • Selling 80 homes per year as a traditional agent.

    Lesley Hodge Perreault SUCCESS CALL …

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    To listen on iTunes, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 47 minutes

    Website:

    Lesley Hodge Perreault Website

    Background:

    Lesley Hodge Perreault is with eXp Realty in Wichita, Kansas. Last year she closed 80 transactions with a total sales volume of 10 million. Her average sales price was 133 thousand of which 64% were buyers and 36% were sellers.

    Lesley is a solo agent with 2 assistants: 1 driver and 1 part time admin.

    Lesley has been an agent for 15 years. Her unlicensed husband David has been assisting for 2.5 years.

    2017 Stats:

    • 80 closings
    • 10.6 million sales volume
    • 3 member team:
      • 1 agent
      • 1 driver
      • 1 part time admin

    Niche:

    • Facebook
    • Zillow Leads
    • Repeat & Referral
    • Past Cleints
    • Sphere of Influence

    SC195: Willie Miranda. 3-4-12 lead follow up program. Mar 06, 2019
    Show notes

    In this call, Willie talks about:

    • Starting real estate 120 thousand in debt.
    • Building an insurance practice in lock step with his real estate practice.
    • Selling 13 homes his first year from insurance client referrals.
    • Quadrupling the second year to 50 closings when he hired a coach and learned direct response marketing.
    • Reflecting after 20 years of team building on the most profitable stage of growth (you might be surprised).
    • In depth look at agent compensation including how to pay a listing specialist.
    • How to set listing appointments by adding the 5 powerful words: “… and what not to do”.
    • New school method for converting a buyer lead into a client.
    • Using targeted Facebook ads for just listed or just sold lead generation.
    • Annual marketing plan to friends, family, and past clients that results repeat and referrals and 60% of his business including an old school method that still works wonders.
    • How he is getting a 5% conversion rate on Zillow leads with the 3-4-12 follow up method.
    • Profit margins, team dynamics, compensation, and more.
    Willie Miranda SUCCESS CALL … ***Note: If you can not see the audio player above, REFRESH your browser and try again. Listen on Google Play Music . . . . To listen on iTunes, click HERE. To listen on Google Play, click HERE. Download FULL Running Time: 58 minutes Website: MirandaRealEstateGroup.com Background: Willie Miranda is with Miranda Real Estate Group in Clifton Park, New York. Last year he closed 809 transactions with a total sales volume of 169 million and a GCI of 4.4 million. His average sales price was 208 thousand of which 45% were buyers and 55% were sellers. Willie started as a solo agent, built a small team, then a large team, and now has grown into a hybrid team/broker model with 80 agents and 10 staff members. Willie is the team leader and has been an agent for 20 years. He works the Albany New York market and sold 1.5 billion in real estate during his career making Willie a Billion Dollar Agent. 2017 Stats:
    • 809 closings
    • 169 million sales volume
    • 80 member team:
      • 80 team agents
      • 10 admin staff
    Niche:
    • Zillow Leads
    • Repeat & Referral
    • Past Cleints
    • Sphere of Influence

    SC194: David Zarghami. Plan to 5X production. Feb 07, 2019
    Show notes

    In this call, David talks about:

    • Teaching 4th grade math before entering real estate.
    • Flipping houses for his own account, then later on a bigger scale for a company.
    • Entering sales and starting a practice separate from his wife.
    • Successfully running two practices that combined sold 92 homes in one year.
    • Relocating to a different state and starting fresh as a unified husband-wife team.
    • Working with your spouse by defining roles and staying in your lane.
    • Setting a big goal to multiply the business five-fold in two years.
    • Accepting the role of CEO and setting the vision for the future.
    • Structuring the team for fast growth and scale.
    • Creating a career path for agent partners and being flexible to change.
    • Team dynamics, profit margins, and more.

    David Zarghami SUCCESS CALL …

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

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    .
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    .

    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 56 minutes

    Website:

    SearchSarasotaHomes

    Background:

    David Zarghami is with Keller Williams in Sarasota, Florida. Last year he, his wife Toni, and team closed 108 transactions with a total sales volume of 35 million (with 6 people). His average sales price was 324 thousand of which 50% were buyers and 50% were sellers. In his best year (2016), he sold 116 homes worth 40 million.

    David is ramping up for growth and now has a 19 member team: 6 buyer specialists, 3 junior partners, 1 listing specialist/ director of sales, 3 full time operations staff, 2 virtual assistants, 1 courier, 1 sign guy, 1 chief growth officer, and 1 chief executive officer.

    David is the co-founder and CEO of the Zarghami Group. He has been an agent for 8 years and works the metro Sarasota market.

    2017 Stats:

    • 116 closings
    • 35 million sales volume
    • 19 member team:
      • 6 buyer specialists
      • 3 junior partners
      • 1 listing specialist / director of sales
      • 3 full time operations staff
      • 2 virtual assistants
      • 1 courier
      • 1 sign guy
      • 1 chief growth officer
      • 1 chief executive officer

    Niche:

    • Repeat & Referral
    • Past Cleints
    • Sphere of Influence

    SC193: Jeff Cook. Building a 1,000 unit team. Jan 07, 2019
    Show notes

    In this call, Jeff talks about:

    • Being fired for being too good.
    • His slow start in real estate.
    • Gaining traction and building a huge team.
    • Running a team as an independent brokerage.
    • Expansion into multiple offices, mistakes made, and lessons learned.
    • When entering a new market, which is better: prospecting or marketing.
    • How many square feet are necessary for each person on your team.
    • Permanent versus virtual office space.
    • Why relationships trump process.
    • Why he has 110 billboards, what is on them, and what works.
    • When radio ads work, and when they don’t.
    • The power of Google Reviews and Facebook Reviews and how to get them.
    • Profit margins, team dynamics, compensation, and more.

    Jeff Cook SUCCESS CALL

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

    . . . .

    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 56 minutes

    Website:

    JeffCookRealEstate.com

    Background:

    Jeff Cook is with Jeff Cook Real Estate in Charleston, South Carolina. Last year he closed 1,065 transactions with a total sales volume of 254 million and a GCI of 8.3 million. His average sales price was 238 thousand of which 61% were buyers and 39% were sellers.

    Jeff has a massive 191 person team in 7 locations. There are 163 agents including: 7 general sales managers, 3 assistant managers, 2 listing managers, and 1 broker in charge. There are 28 staff members including: 5 department heads, 3 listing, 3 closers, 6 ISA, 8 marketing, 5 accounting, 1 ops manager, and 1 CEO.

    Jeff is the CEO and team leader of the Jeff Cook Real Estate team. He has been an agent for 15 years and works the Charleston, Greenville, and Columbia South Carolina markets.

    2017 Stats:

    • 1065 closings
    • 254 million sales volume
    • 191 member team:
      • 163 agents including:
        • 7 general sales managers
        • 3 assistant managers
        • 2 listing managers
        • 1 broker in charge
      • 28 staff members including:
        • 5 department heads
        • 3 listing
        • 3 closers
        • 6 ISA
        • 8 marketing
        • 5 accounting
        • 1 ops manager
      • 1 CEO/team leader

    Niche:

    • Billboard
    • Radio
    • Google Reviews
    • Facebook Reviews
    • Repeat & Referral
    • Past Cleints
    • Sphere of Influence

    SC192: Ashton Gustafson. Selling 100 homes in one year as a solo agent without an assistant. Dec 31, 2018
    Show notes

    In this call, Ashton talks about:

    • Selling zero home his first 6 months.
    • Having a strategic epiphany and dramatically changing his approach.
    • Then selling 55 homes his first full year.
    • Burning out after personally selling over 100 homes as a solo agent without an assistant.
    • Hiring a team to gain life balance.
    • What he is doing to get 70-80% of his business by repeat and referral.
    • The power of being a friend versus just being a real estate agent.
    • His daily game of 60 Points of Rhythm for long term success.
    • Giving people relevant, specific, and timely information.
    • Personally selling over 75 homes last year.
    • Why 80% of people can only remember one agent’s name.
    • The power of a Top 100 list and who should be on it … and more.

    Ashton Gustafson SUCCESS CALL

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

    . . . .

    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 51 minutes

    Website:

    BishopRealtors.com

    Background:

    Ashton Gustafson is with Bishop Realtor Group in Wichita Falls, Texas. Last year he closed 320 transactions with a total sales volume of 60 million. His average sales price was 187 thousand of which 60% were buyers and 40% were sellers.

    Ashton has a 7 member team: 3 buyer agents, 2 admins, 1 executive office manager, and 1 team leader. He has been an agent for 12 years and works the Wichita Falls and Waco Texas markets.

    2017 Stats:

    • 320 closings
    • 60 million sales volume
    • 7 member team:
      • 3 buyer agents
      • 2 admin
      • 1 executive office manager
      • 1 team leader

    Niche:

    • Repeat & Referral
    • Past Cleints
    • Sphere of Influence

    (originally published on 12/21/18)


    SC191: Dean Selvey. Exclusively represent new home builders and sell 220 homes per year. Dec 29, 2018
    Show notes

    Dean Selvey SUCCESS CALL

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

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    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 57 minutes

    Website:

    ArizonaBuilderSales.com/

    Background:

    Dean Selvey is with Re/Max in Scottsdale, Arizona. Last year he closed 220 transactions with a total sales volume of 60 million. His average sales price was 272 thousand of which 0% were buyers and 100% were sellers.

    Dean has a 16 member team: 10 site sales agents, 1 sales manager, 2 marketing people, 1 bookkeeper, 1 admin / compliance officer, and 1 team leader.

    Dean is the team leader of Arizona Builder Sales. He has been an agent for 37 years and works the Phoenix and Arizona markets. In his best year (2006), he sold 470 homes worth 120 million and has sold over 10,000 homes in his career.

    In this call, Dean talks about:

    • His slow start and being an average agent for his first 5 years
      How his friend Russell Shaw opened his eyes to the Enemy Line concept to identify what was holding him back … with that simple understanding, he doubled his production the next year
    • Why he focuses on net profit instead of units or volume
    • How to become a Subject Master Expert
    • Today 100% of his business is representing local and regional home builders and developers
    • Instead of looking for one listing at a time, he looks for builders who can give him 100 listings over time
    • His current pipeline has 1,700 homes that will enter the market … and he will be the listing agent
    • How he got into new home sales, what his competitive advantage is, and why builders hire him
    • His simple slogan, “You build, we’ll sell”
    • The best ways to find new home buyers
    • Team dynamics, compensation, profit margins, and more

    2017 Stats:

    • 220 closings
    • 60 million sales volume
    • 16 member team:
      • 10 site sales agents
      • 1 sales manager
      • 2 marketing people
      • 1 bookkeeper
      • 1 admin / compliance officer
      • 1 team leader

    Niche:

    • new home construction
    • builder site representation

    (originally published on 12/07/18)


    SC190: Wendy Papasan. From stay-at-home mom to 6th level mega agent. Dec 27, 2018
    Show notes

    Wendy Papasan SUCCESS CALL

    ***Note: If you can not see the audio player above, REFRESH your browser and try again.

    Listen on Google Play Music

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    To listen on iTunes, click HERE.

    To listen on Google Play, click HERE.

    To download, right click the “Download” link below and “save as” to your computer.

    Download FULL Running Time: 55 minutes

    Website:

    PapasanProperties.com

    Background:

    Wendy Papasan is with Keller Williams in Austin, Texas. Last year she closed 245 transactions with a total sales volume of 74 million. Her average sales price was 305 thousand of which 60% were buyers and 40% were sellers.

    Wendy has a 28 member team: 19 agents, 1 showing partner, 2 inside sales agents, 1 listing manager, 1 contract manager, 1 marketing director, 1 director of growth, 1 operations director, and 1 CEO/team leader.

    Wendy is the team leader of Papasan Property Group. She has been an agent for 9 years and works the Austin, Dallas, Houston, and St Lewis markets.

    In this call, Wendy talks about:

    • Starting part time as a stay-at-home mom and selling 18 homes her first year
    • Building a 6th Level business by supporting the growth of others
    • Her “Big Why” and 6 core values that are the foundation of her team
    • Why her job switched to lead generation of team talent
    • Building a team around systems, administration, and support instead of centralized lead generation and distribution
    • Why she expanded outside her local market, how she picked the locations, and mistakes made that created a stronger team
    • Her tiny budget annual marketing plan for repeat and referrals from past client and sphere of influence that results in 56% of her business
    • Why you should focus on building a moat around your database
    • How she got 28% of her business last year by referrals from other agents
    • Her NOT to do list
    • Team dynamics, compensation, profit margins, and more

    2017 Stats:

    • 245 closings
    • 74 million sales volume
    • 28 member team:
      • 19 agents
      • 1 showing partner
      • 2 inside sales agents
      • 1 listing manager
      • 1 contract manager
      • 1 marketing director
      • 1 director of growth
      • 1 operations director
      • 1 CEO/team leader

    Niche:

    • agent referrals
    • expansion teams
    • repeat & referrals
    • past clients
    • sphere of influence

    (originally published on 11/21/18)


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