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    Business

    Real Business Connections – Self-Discovery For Entrepreneurs

    Real Business Connections is a business self-discovery podcast for entrepreneurs, marketers, salespeople, and business owners who want to grow without becoming fake, loud, pushy, or disconnected from who they are.

    Hosted by Ben Albert, the show explores business, marketing, relationships, leadership, content, sales, personal growth, and the human side of success through real conversations with people who think, build, sell, create, and live differently.

    Yes, we talk social selling, content marketing, LinkedIn, networking, storytelling, visibility, branding, and what actually moves the needle. But we also get into the deeper stuff: human behavior, trust, persuasion, neuroplasticity, crime, cults, resilience, identity, and what makes people believe, buy, connect, change, and grow.

    This is not about networking louder. It is about connecting deeper.

    Some episodes get tactical. Some get personal. Most do both. The goal is simple: pull out the human lesson underneath the business lesson without making it heavy, stiff, or full of guru fluff.

    No fake visibility. No shallow networking. No hustle-culture chaos. Just real conversations, useful perspective, hard-earned wisdom, and plenty of “wow, I needed to hear that” moments.

    Come for the conversation. Leave with wisdom, perspective, and a better way to grow your business and yourself.

    Real Business Connections: Wisdom through connection.

    Website: https://realbusinessconnections.com/

    Inner Circle: https://weallgrowtogether.com/

    Show Key:

    LST= LEARN SPEAK TEACH

    ROC: ROCHESTER(NY) BUSINESS CONNECTIONS

    FMF: FIFTEEN MINUTE FRIDAY

    HIT: REAL HITS

    Bite: BEN’S BITES

    GG: Real Talk w/ GrowGetters

    AB²C Lunch Break Live – LinkedIn Panel Live Stream

    Advertise

    Copyright: © Copyright Real Business Connections

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Top 3 Ways To Become A Better Marketer in Any Market (Bite #10) Sep 11, 2023
    Show notes

    Ben's Bites #10.


    In today's challenging environment, with potential economic uncertainties and looming recessions, evolving into a better marketer is not just an aspiration; it's essential. It calls for a blend of strategic thinking and flexibility.


    In this captivating episode, Ben Albert dives into the top three strategies to become a superior marketer. He commences with an evocative analogy, equating successful marketing to a marathon, not a sprint. By embracing the 'long game' mindset, you situate your brand for lasting success and profitability. This methodology demands patience, attentiveness, and a clearly delineated vision for your business's future.


    Ben's second recommendation revolves around adopting a "Customer-Centric Approach." He emphasizes the criticality of precisely comprehending your audience's desires, advocating for surveys, and direct engagement to collect insights. This strategy not only amplifies customer satisfaction but also generates higher returns. When your audience feels cherished, they establish an emotional connection with your brand, fostering loyalty and advocacy.


    The final piece of advice concentrates on constructing and maintaining trust. Ben highlights that trust not only diminishes customer attrition but also amplifies the long-term value of each client.


    Plug into Ben Albert's enlightening episode for a wealth of practical tips to bolster your marketing expertise.


    Key Highlights From The Episode:

    [01:13] Today’s Bite: Top 3 ways to become a better marketer

    [01:58] #1 The Long Game: Marathon, Not a Sprint

    [03:55] How to integrate the ‘long game (marathon)’ mindset into your marketing

    [04:56] #2 Adopt a Customer-Centric Approach: Survey and Serve

    [08:39] How to integrate Customer-Centric Approach

    [09:20] #3 Build and Maintain Trust: Authenticity at Its Best

    [12:39] Integration steps for building and maintaining trust

    [14:52] Submit your question for Ben to answer on the show

    Email; ben@balbertmarketing.com

    SpeakPipe; www.speakpipe.com/RealBusinessConnections


    Golden Nuggets:

    • By considering the future of your business, you position your brand for sustainable success and profitability. [02:45]

    • Your business requires patience, care, and a vision for the future. [03:10]

    • Knowing precisely what your audience desires eliminates guesswork, enhances customer satisfaction, and drives better ROI. [05:50]

    • When customers feel their needs are addressed and respected, they form an emotional bond with your brand, driving loyalty and advocacy. [06:16]

    • “When potential customers trust your brand, their journey from awareness to purchase is significantly shortened.” ~Ben Albert [10:24]

    • Trust minimizes customer attrition and maximizes the lifetime value of each of your clients. [10:33]


    People Mentioned and Other Resources:

    1. Oprah Winfrey


    Would you like your question answered on the show?


    Leave me a voicemail at: www.speakpipe.com/RealBusinessConnections or send me a message at realbusinessconnections.com/contact/

    Listen on…

    Spotify: https://open.spotify.com/show/6GIUXbsHXx0OSgPFED1sg8

    Itunes: https://podcasts.apple.com/us/podcast/real-business-connections/id1537115928

    -

    Follow me...

    Facebook: www.facebook.com/balbertmarketing

    Instagram: www.instagram.com/realbenalbert

    LinkedIn: https://www.linkedin.com/in/realbenalbert/

    -

    OUR WEBSITE: www.realbusinessconnections.com





    Rohaan Khan || Don’t Get Banned: Mastering Meta Ads (FMF #40) Sep 08, 2023
    Show notes

    Fifteen Minute Fridays episode #40 with Rohaan Khan.


    Watch The Episode on Youtube: https://youtu.be/dnBbNaXLpQ0

    -

    The digital advertising world is tricky, with more and more ads getting disapproved or banned. Businesses often face these obstacles while trying to engage their target audience.


    In this episode, Rohaan Khan, CEO & Founder of OrangeTrail, shares insights on advertising. He explains why people get banned from advertising on Meta and gives a key tip for creating “before and after” Meta ads without risking disapproval.


    Rohaan also explains the differences between an agency ad account and a standard ad account, helping listeners understand the pros and cons of each. He also talks about the services offered by OrangeTrail and shares the story of how OrangeTrail was created.


    As Rohaan Khan wisely said, “You don’t have to reinvent the wheel; you just have to improve it and put your own twist on it.”


    Tune in for expert insights and invaluable tips!

    Quote Of The Day:

    “You get paid in proportion to the level of problems you solve. The bigger the problem, the more you can get paid.” ~Rohaan Khan

    Timestamp:

    [01:34] A short bio of our guest; Rohaan Khan

    [02:45] Quote of the day: “You get paid in proportion to the level of problems you solve. The bigger the problem, the more you can get paid.” ~Rohaan Khan

    [03:39] Why do people get banned from advertising on Meta?

    [07:13] Expert tip on how to do “before and after” Meta ads without getting disapproved

    [07:56] How to connect with Rohaan; Book a free call- https://orangetrail.io/

    [08:58] Agency ad account vs. Standard ad account

    [10:45] What services do they offer at OrangeTrail

    [12:13] What prompted Rohaan to start OrangeTrail?

    [15:03] FREE eBook; https://bit.ly/3CY6Or0

    [17:19] Integration assignment

    [18:50] OrangeTrail website:https://orangetrail.io/


    Key Takeaways:

    • “You get paid in proportion to the level of problems you solve. The bigger the problem, the more you can get paid.” ~Rohaan Khan [02:45]

    • Too much disapproval of the ads leads to a ban [04:34]

    • “If you give value into this world, you will get it back at some stage. You don’t have to expect it; it will just come to you.” ~Rohaan Khan [15:13]

    • “You don’t have to reinvent the wheel; you just have to improve it and put your own twist on it.” ~Rohaan Khan [17:49]


    Integration Assignment:

    Consider a problem surrounding your industry, look at the current solutions, and contemplate what is missing and how you can improve.

    People Mentioned and Other Resources:

    1. The Ultimate Guide To Bulletproof Your Facebook Advertising: https://bit.ly/3CY6Or0


    Keep In Touch with Rohaan Khan:

    Website: https://orangetrail.io/

    YouTube: https://www.youtube.com/@orangetrail3784

    Facebook: https://www.facebook.com/orangetrailmedia

    Trustpilot: https://www.trustpilot.com/review/orangetrail.io

    —

    Follow Balbert:

    Facebook www.facebook.com/realbusinessconnections

    Instagram: www.instagram.com/realbenalbert/

    LinkedIn: https://www.linkedin.com/in/realbenalbert/

    Website: https://www.realbusinessconnections.com/

    –

    FMF is made possible by www://balbertmarketing.com/



    Brian Bogert || Flipping The Lid and Taking Out Your Trash (LST #73) Sep 04, 2023
    Show notes

    Learn Speak Teach Episode #73 with Brian Bogert.


    Watch The Episode on Youtube: https://youtu.be/-5tEH9Wy1QI

    -

    In this gripping episode, Brian Bogert dives deep into the potent concept of "Flipping The Lid." This metaphor represents the emotional trash—those unresolved moments from our past that shape our present reactions and beliefs. Brian clarifies that while carrying this emotional baggage is not our fault, it is our responsibility to address it once we acknowledge its existence.


    Drawing from a reservoir of wisdom, Brian presents a series of pillars to assist listeners in managing their past trash. He underscores that awareness is the first step towards intentional growth and recommends a daily regimen of the "flip the lid and scan your can" exercise to foster intentional awareness and healing.


    Brian highlights that the world assesses us by our actions, not our intentions, making it imperative to consciously choose our growth trajectory, even if it means facing uncomfortable pain. He astutely affirms, "we all must choose our pain, or our suffering will choose us."


    Moreover, Brian sheds light on how the trash from our past can impact our entrepreneurial and corporate endeavors, rendering this episode indispensable for personal and professional growth.


    During this episode, you will learn about:

    [02:06] LST #6 w/ Brian Bogert; https://bit.ly/44kLkiZ

    [02:35] Who is Brian Bogert?

    [04:02] The meaning of “Flipping The Lid.”

    [05:10] How the trash from our past life impact us

    [09:48] Does everyone have trash from their past life?

    [11:09] The pillars that will help you deal with the trash from your past life

    [21:17] The significance of the number 8 in Brian’s life and business

    [23:01] When should you start ‘Flipping the Lid’?

    [25:36] Why you should do the ‘flip the lid and scan your can’ exercise daily

    [32:16] How the trash in our lives impacts our corporate or entrepreneurship life

    [36:34] “We all must choose our pain, or our suffering will choose us.” ~Brian Bogert

    [39:49] Flipping The Lid Podcast; https://bit.ly/3E6Cmv2

    [44:18] Flipping The Lid Eps #1 Flipping the Lid on Our Story with Ashley Bogert

    [47:46] Brian’s community

    [51:22] Rapid Fire Round

    [58:57] Connect with Brian Bogert

    Website: https://www.flippingthelid.com/


    Key Takeaways:

    • “The trash in your past life is those unpacked, unprocessed moments that have created intellectual or emotional beliefs about yourself, which cause you to react in moments that have nothing to do with what’s right in front of you.” ~Brian Bogert [05:03]

    • The trash from your past is not your fault; it just becomes your responsibility once you become aware of it. [08:36]

    • “Until we are aware of it, we can’t be intentional with it.” ~Brian Bogert [11:16]

    • “You don’t feel, you won’t heal.” ~Brian Bogert [14:54]

    • “Every single breath and every single moment is a new moment to refresh, refine, and grow.” ~Brian Bogert [23:02]

    • The longer you wait to flip the lid, the harder it is. [23:58]

    • “We are as motivated by pain as we are by pleasure.” ~Brian Bogert [30:06]

    • “We have to acknowledge the suffering we wish to avoid in our lives before we can even understand the pains we need to embrace to move forward.” ~Brian Bogert [30:17]

    • “The world will never judge you based on your intent; they will always judge you based on your actions.” ~Brian Bogert [35:18]

    • “When you are born, you look like your parents; when you pass, you look like your choices.” ~Ben Albert [35:38]

    • “We all must choose our pain, or our suffering will choose us.” ~Brian Bogert [36:34]

    • “Our most intimate relationship is the one we can go the deepest with.” ~Brian Bogert [46:41]


    People Mentioned and Other Resources:

    1. Flipping The Lid Podcast; https://bit.ly/3E6Cmv2


    Keep In Touch with Brian Bogert:

    Website: https://www.flippingthelid.com/

    Facebook: https://web.facBrian Bogertebook.com/bogertbrian/

    Instagram: https://www.instagram.com/bogertbrian/




    REPLAY: Brian Bogert || How To Turn Trauma Into Triumph: "Moved People Move People" Sep 02, 2023
    Show notes

    Learn Speak Teach #6 w/ Human Behavior & Performace Coach, Brian Bogert


    ~

    Keep In Touch with Brian:

    Linkedin: https://www.linkedin.com/in/brianbogert/

    Website: https://brianbogert.com/

    No Limits: https://iamnolimits.com/


    –

    Watch the Full Episode: https://youtu.be/oTbeiIa0jQ4

    -


    Check out the Real Business Connections website:

    https://www.realbusinessconnections.com


    Listen on…

    Spotify: https://open.spotify.com/show/6GIUXbsHXx0OSgPFED1sg8?si=2eOy5F8sQLm6JR2vHOUuIw


    Itunes: https://podcasts.apple.com/us/podcast/rochester-business-connections/id1537115928

    –

    Follow me…


    Facebook https://www.facebook.com/balbertmarketing


    Instagram: https://www.instagram.com/realbenalbert


    LinkedIn: https://www.linkedin.com/in/realbenalbert/

    –

    LST is made possible by https://www.balbertmarketing.com

    –



    Mark Bowden || Human Behavior Expert From The Behavior Panel Reveals His SCAN Formula (FMF #39) Sep 01, 2023
    Show notes

    Fifteen Minute Friday episode #39 with Mark Bowden.


    Join us for an eye-opening conversation with Mark Bowden, a recognized figure in the world of body language, behavior, and nonverbal communication. Being celebrated as one of the foremost experts on the subject, Mark has consistently been voted the #1 Body Language Professional globally for three consecutive years.


    In this enlightening episode, Mark offers insights and latest updates from The Behavior Panel on YouTube, a channel revered for its analyses by the world's top experts in body language and human behavior, especially in videos that capture public attention.


    Diving into his acclaimed book “Truth and Lies: What People Are Really Thinking,” Mark introduces us to the SCAN formula—an acronym for Suspend judgment, Context, Ask for more information, and New judgment. Through this, he provides invaluable guidance on applying the SCAN formula in various scenarios, from personal interactions to business discussions.


    Highlighting the intrinsic importance of context in decoding human behavior, Mark illustrates how it can significantly alter our understanding of body language. He further emphasizes the power of framing, elucidating that our interpretation is invariably influenced by our frame of reference.


    Stay tuned to enrich and transform your perspective on human behavior.


    Quote Of The Day:

    “Take what you’ve got and fly with it.” ~Jim Henson


    Timestamp:

    [01:50] Previous episode with Mark Bowden (Learn Speak Teach Ep.25): https://realbusinessconnections.com/episode/markbowden/

    [02:54] Quote of the day: “Take what you’ve got and fly with it.” ~Jim Henson

    [03:20] Latest on The Behavior Panel YouTube channel

    [05:55] The SCAN formula in his book: Truth and Lies: What People Are Really Thinking

    [10:45] How to test your new judgment

    [12:30] Applying the SCAN formula in a business context

    [21:46] Connect and learn more from Mark:

    Website: https://truthplane.com/

    YouTube (Mark Bowden): https://www.youtube.com/c/MarkBowden1

    YouTube (The Behavior Panel): https://www.youtube.com/@TheBehaviorPanel

    [22:54] Integration assignment

    [25:24] Tip on how to suspend judgment


    Key Takeaways:

    • “Take what you’ve got and fly with it.” ~Jim Henson [02:54]

    • “Every human being on the planet has biases, or else we would never be able to make a decision in our lives.” ~Mark Bowden [04:12]

    • When it comes to body language, context can change everything. [07:18]

    • The way you frame a situation ultimately dictates how you decode it. You decode it for your framing, not against your framing [14:14]

    • “Our brain is a prediction machine, not a knowledge machine.” ~Mark Bowden [14:56]


    Integration Assignment:

    Focus on step one of the SCAN formula- Suspend judgment

    People Mentioned and Other Resources:

    1. Truth and Lies: What People Are Really Thinking: https://bit.ly/3NKtFfA

    2. The Behavior Panel YouTube channel: https://www.youtube.com/@TheBehaviorPanel

    3. The Sale Is in the Tale: https://bit.ly/3CLWz91


    Keep In Touch with Mark Bowden:

    Website: https://truthplane.com/

    Twitter: https://twitter.com/truthplane?l

    LinkedIn: https://www.linkedin.com/in/markbowden1/

    YouTube: https://www.youtube.com/user/MarkBowden1

    —

    Follow Balbert:

    Facebook www.facebook.com/realbusinessconnections

    Instagram: www.instagram.com/realbenalbert/

    LinkedIn: https://www.linkedin.com/in/realbenalbert/

    Website: https://www.realbusinessconnections.com/

    –

    FMF is made possible by www://balbertmarketing.com/




    REPLAY: Mark Bowden || Why EveryBODY is Judging You and What To Do About It Aug 30, 2023
    Show notes


    -

    Follow Balbert…


    Facebook www.facebook.com/realbusinessconnections

    Instagram: www.instagram.com/realbenalbert/

    LinkedIn: https://www.linkedin.com/in/realbenalbert/

    Website: https://www.realbusinessconnections.com/

    –

    Real Business Connections is made possible by www://balbertmarketing.com/


    Legacy Story of Visionary CEO Bruce Peters of Beyond Teal (ROC #141) Aug 28, 2023
    Show notes


    Rochester Business Connections #141 with Bruce Peters.


    Tune in to this engaging episode to uncover the compelling narrative of Bruce Peters, the forward-thinking CEO of Beyond Teal . This organization stands firm on its mission: guiding business leaders, their teams, and entire organizations towards their utmost potential.


    Learn about the heart and soul that Bruce poured into Beyond Teal, rooted in his drive to empower every individual and entity to truly excel. He also provides insights into his innovative paperless mortgage closing system and shares the rationale for his pivotal business sale decision.


    Having formerly chaired the Tech group, Bruce shares invaluable wisdom from his time there. He also reflects on the standout moments in his distinguished career. Dive in with us...


    During this episode, you will learn about:

    [01:17] Welcoming our guest, Bruce Peters

    [02:16] What prompted Bruce to start Beyond Teal?

    [06:04] His paperless process mortgage closing system

    [08:06] Why Bruce decided to sell his businesses

    [12:40] How he ended up selling his businesses

    [16:36] What made him successful as a chair of the Tech group?

    [19:13] The highlight of his career

    [25:15] Insights in the book; Reinventing Organizations

    [35:33] The origin of the name “Beyond Teal”

    [39:09] The Building Leaders Initiative in Urban Communities

    [46:22] Key concepts in the book The Pursuit of Loneliness

    [53:37] Connect with Bruce;

    Website: https://www.beyondteal.com/


    Key Takeaways:

    • “You can’t sell what nobody wants.” ~Bruce Peters [13:40]

    • “If you cover the downside, the topside will take care of itself.” ~Bruce Peters [14:29]

    • “Being great is the enemy of getting better.” ~Bruce Peters [37:46]

    • “The unbridled pursuit of freedom and independence at the expense of our inner dependencies will be the undoing of democracy in America.” ~Philip Slater [46:35]


    People Mentioned and Other Resources:

    1. Michael Milken: https://en.wikipedia.org/wiki/Michael_Milken

    2. Stephen Covey: https://en.wikipedia.org/wiki/Stephen_Covey

    3. Lee Thayer: https://en.wikipedia.org/wiki/Lee_Thayer

    4. Reinventing Organizations: https://bit.ly/3OCVwio

    5. Theory U: https://en.wikipedia.org/wiki/Theory_U

    6. Community: https://bit.ly/3KiznU3

    7. The Pursuit of Loneliness: https://bit.ly/43VAFLr


    Keep In Touch with Bruce Peters:

    Website: https://www.beyondteal.com/

    LinkedIn: https://www.linkedin.com/in/beyondteal/

    Facebook: https://bit.ly/44ONVTA

    —

    Follow Balbert…

    Facebook: www.facebook.com/realbusinessconnections

    Instagram: www.instagram.com/realbenalbert/

    LinkedIn: https://www.linkedin.com/in/realbenalbert/

    Website: https://www.realbusinessconnections.com/

    –

    RBC is made possible by www://balbertmarketing.com/




    Mark Herschberg || Your The Career Toolkit (FMF #38) Aug 25, 2023
    Show notes

    Fifteen Minute Fridays episode #38 Mark Herschberg.


    Watch the full episode here: https://youtu.be/sVRh5o9DhL8


    In this incredible episode, I sit down with Mark Herschberg, the author of The Career Toolkit, which offers valuable insights on all skills critical to your career and business success.


    He emphasizes the importance of having a plan, quoting Prof. Jason Rosenhouse: “Always have a plan. Even a bad plan is better than no plan at all.” Mark highlights the need for proactive planning, stressing that it doesn’t have to be perfect and can be adjusted as necessary.


    Mark shares the motivation behind writing his book, The Career Toolkit, which aims to equip individuals with the essential skills and strategies needed to succeed in today’s rapidly evolving professional landscape. Drawing parallels to learning sports or music, he emphasizes that mastering leadership, negotiation, and teambuilding skills require practice.


    Mark also delves into the key factors contributing to team success and highlights the contrast between classical management and managing information workers.


    Are you tired of forgetting valuable insights from books and podcasts? Say goodbye to wasted time and hello to a simple solution that takes just 2 seconds a day. Mark introduces the Brain Bump App, a game-changing tool that helps you remember valuable insights and ideas.


    Enjoy!


    Quote Of The Day:

    “Always have a plan. Even a bad plan is better than no plan at all.” ~Prof. Jason Rosenhouse


    Timestamp:

    [01:20] A quick bio of our guest Mark Herschberg

    [03:10] Quote of the day: “Always have a plan. Even a bad plan is better than no plan at all.” ~Prof. Jason Rosenhouse

    [03:34] The importance of being proactive in your career and business

    [04:52] His book The Career Toolkit

    [05:30] Why Mark wrote The Career Toolkit

    [07:48] What makes a team successful, and what does team success look like?

    [10:05] Classical management vs. Management of information workers

    [13:45] Connect and learn more from Mark;

    Website: https://www.thecareertoolkitbook.com/

    App: https://brainbumpapp.com/

    [15:01] The Brain Bump App; https://brainbumpapp.com/

    [17:55] Integration assignment

    Key Takeaways:

    • “Always have a plan. Even a bad plan is better than no plan at all.” ~Prof. Jason Rosenhouse [03:15]

    • In all things that we do, we need to proactively have a plan. It doesn’t have to be a perfect plan; we can change it. [04:40]

    • Once you can define the information flow, it’s much easier to coordinate your team and have it run smoothly and effectively. [11:04]

    • When it comes to leadership, negotiating, and team building, it’s not like learning math, where you only need to get the formula. It’s more like learning sports or music; you have to try and practice it. [17:59]


    Integration Assignment:

    Use peer learning groups to practice leadership, negotiating, and teambuilding skills.


    People Mentioned and Other Resources:

    1. The Career Toolkit: https://www.thecareertoolkitbook.com/

    2. The Brain Bump App: https://brainbumpapp.com/


    Keep In Touch with Mark Herschberg:

    App: https://brainbumpapp.com/

    Website:https://www.thecareertoolkitbook.com/

    LinkedIn: https://www.linkedin.com/in/hershey/

    Instagram: https://www.instagram.com/thecareertoolkit/

    Facebook: https://www.facebook.com/TheCareerToolkitBook

    Twitter: https://twitter.com/CareerToolkitBk


    Cognosco Media LLC links

    Instagram: https://www.instagram.com/CognoscoMedia/

    Facebook: https://www.facebook.com/cognoscomedia

    Twitter: https://twitter.com/Cognoscomedia

    LinkedIn: https://www.linkedin.com/company/cognosco-media/

    —

    Follow Balbert:

    Facebook www.facebook.com/realbusinessconnections

    Instagram: www.instagram.com/realbenalbert/

    LinkedIn: https://www.linkedin.com/in/realbenalbert/

    Website: https://www.realbusinessconnections.com/

    –

    FMF is made possible by www://balbertmarketing.com/


    Mark de Grasse || The Future of Content & AI (LST #72) Aug 21, 2023
    Show notes

    Learn Speak Teach Episode #72 with Mark de Grasse.


    Watch the full episode here: https://youtu.be/R_OsF8ow-kQ


    Artificial Intelligence (AI) has revolutionized how we interact with technology and the world around us. In this thought-provoking episode featuring Mark de Grasse, we explore the fascinating world of Artificial Intelligence (AI) and its transformative impact.


    Mark de Grasse is the President of DigitalMarketer, an eLearning company dedicated to skill development for professional marketers, marketing agencies, and small business owners. Mark has been working in content development since the mid-2000s, producing tens of thousands of articles, graphics, videos, and podcasts over the years.


    Mark reveals the secrets of seamlessly integrating AI into your business without sacrificing authenticity, and he offers a glimpse into the future of AI. He also takes us through the pros and cons of AI and its democratizing effect on human creativity.


    The episode takes an insightful turn as Mark shares his journey from hitting rock bottom to reinventing himself. He shares the wisdom of identifying your happier, purpose-driven self and its transformative power.


    Time to dive in!


    During this episode, you will learn about:

    [01:48] Meet our guest; Mark de Grasse

    [02:17] Niche Business Podcasting Episode; https://bit.ly/3L3D8NF

    [03:30] What inspired Mark to get into content development

    [05:54] Mark’s experience with Artificial Intelligence (AI)

    [08:55] Tip on how to use AI in your business and still be authentic

    [12:37] The future of AI

    [14:44] How Mark got into the digital marketing space

    [17:48] What is Content Marketing, and Why is it Important?

    [24:00] Advantages and disadvantages of Artificial Intelligence (AI)

    [32:00] Filtering content through Personal AI

    [37:41] Keep in touch and learn more from Mark de Grasse

    Book: The Future of Content & Us

    Website 1: https://www.digitalmarketer.com/

    Website 2: https://markdegrasse.com/

    [40:33] Mark’s experience when he hit rock bottom and how he reinvented himself

    [45:03] Breathwork app; https://www.othership.us/app

    [50:43] How AI will democratize human creativity

    [52:48] Rapid Fire Round

    [1:00:21] How to support and connect with Mark de Grasse

    The DigitalMarketer Podcast: https://www.digitalmarketer.com/podcasts/

    Website: https://markdegrasse.com/

    Book: The Future of Content & Us


    Key Takeaways:

    • To generate authentic content using AI, utilize your presentation’s transcription instead of a naturally written article. The transcription will capture your unique voice and writing style more accurately than the article you composed. [08:55]

    • “Content marketing is the process of making useful information connected to your product or service.” ~Mark de Grasse [17:48]

    • “The easiest form of content is the FAQ section for a product or service.” ~Mark de Grasse [18:08]

    • AI helps users get relevant answers instantly because it understands both language and visuals [25:58]

    • There is a version of yourself that’s happy, content, motivated, and purposeful. You have to identify it, and It will take a lot of work. But by the end of the day, you will be happier with the process. [44:00]

    • The use of AI will democratize human creativity [51:19]

    • The lifetime value of your customer is the core metric on which you should base everything, not just getting the sale [56:56]


    People Mentioned and Other Resources:

    1. Jordan Harbinger

    2. Elon Musk

    3. Robbie Bent

    4. Breathwork app; https://www.othership.us/app


    Keep In Touch With Mark de Grasse:

    Website 1: https://www.digitalmarketer.com/

    Website 2: https://markdegrasse.com/

    YouTube: https://bit.ly/3OU8KaG

    Instagram: https://www.instagram.com/markdegrasse/

    Facebook: https://www.facebook.com/markdegrasseofficial/

    LinkedIn: https://www.linkedin.com/in/mark-de-grasse-19a50127/

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    John Bowens || Supercharge Your Wealth w/ Self-Directed IRAs (FMF #37) Aug 18, 2023
    Show notes

    Fifteen Minute Fridays episode #37 with John Bowens.


    Retirement plans, such as IRAs and 401(k)s, are vital for securing financial stability in later life. With these options, individuals can ensure their financial well-being, benefiting from the magic of compounding over time.


    Joining us today is John Bowens, a renowned Self-Directed IRA educator and director at Equity Trust Company. In this episode, we dive into the amazing advantages of IRA and 401(k) retirement plans, uncovering the key to a prosperous financial future.


    John Bowens emphasizes that speed and active involvement are key to wealth multiplication. As he astutely states, "Money likes speed, and money likes us to be involved." By harnessing the power of a self-directed IRA, you can mitigate the impact of taxation, allowing your money to grow more quickly and bringing you nearer to your retirement and financial objectives in less time.


    John also walks us through the advantages and disadvantages of alternative investments, illuminating their potential rewards and risks. Additionally, he imparts invaluable knowledge on the obstacles to entry in self-directed IRA investments and strategies to surmount them.


    Tune in and set out on an accelerated path toward your retirement and financial goals.


    Timestamp:

    [01:17] Introducing today's guest; John Bowens

    [03:45] The benefits of IRA and 401(k) retirement plans

    [04:29] The definition of self-directed IRA (SDIRA)

    [06:51] The advantage of a Self-directed IRA

    [08:55] How to connect and learn more from John;

    YouTube: https://www.youtube.com/user/EquityTrustCompany

    Website: https://www.trustetc.com/

    [11:18] What is the barrier to entry into IRA investment?

    [15:29] The pros and cons of alternative investments

    [17:30] YouTube: https://www.youtube.com/user/EquityTrustCompany

    [19:51] Integration assignment


    Key Takeaways:

    • You can use your IRA or 401(k) retirement plans to invest in a privately held company. [05:48]

    • "Money likes speed, and money likes us to be involved." ~ John Bowens [07:29]

    • If you can eliminate the burden of taxation, your compounding returns will be much greater. If your compounding returns are much greater, you can reach your retirement and financial goals in a shorter period. [10:03]


    Integration Assignment:

    Start building your investment objective and then build the structure


    People Mentioned and Other Resources:

    1. YouTube: https://www.youtube.com/user/EquityTrustCompany

    2. Dick Desich: https://www.linkedin.com/in/richarddesich/

    3. Self-Directed IRAs: Building Retirement Wealth Through Alternative Investing: https://bit.ly/43WZLdO


    Keep In Touch with John Bowens:

    Website:https://www.trustetc.com/

    Twitter: https://twitter.com/EquityTrust

    Instagram: https://www.instagram.com/equitytrust/

    Facebook: https://www.facebook.com/EquityTrustCompany/

    YouTube: https://www.youtube.com/user/EquityTrustCompany

    LinkedIn: https://www.linkedin.com/company/equity-trust-company/

    —


    Follow Balbert…


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    Website: https://www.realbusinessconnections.com/

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