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    Business

    Ray Edwards Show

    Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

    Advertise
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    Latest Episodes:
    How To Cut Your Ad Budget & Increase Sales Oct 24, 2016
    Show notes

    Cutting your ad budget while increasing sales sounds totally counterintuitive, right? Au contraire, my intrepid listener. In this episode we'll not only show you how to do exactly that, but also why you should start doing it right now.

    Join us on another magic carpet ride as we take your marketing to a whole new world.

    Click here to download or listen to this episode now.

    Spiritual Foundations

    Should Christians Seek Money & Prosperity?

    We want to be blessed and live the abundant life Jesus promised us – and that He died to purchase for us, but this is not an invitation to "get saved to get money". God's not an ATM—enter the right PIN code of faith, prayer, praise, worship, good works, and the ATM spits out your blessing.

    But blessing and prosperity are more than money. In this episode we'll introduce to a life filled complete, whole peace, and a simple path to unmerited favor…all you have to do is receive it.

    Tip Of The Week

    My Dad used to tell me that "my mouth was writing checks that my butt can't cash". We all have a tendency to say "Yes" to more things than we are actually capable of doing. The end result? A calendar that makes your head explode.

    You have less time than you think because of an insidious time goblin called "Calendar Creep". What do you do about it? You implement Ray's 7-Step Calendar First Aid revealed in this episode.

    Feature Segment: How to Cut Your Ad Budget and Increase Sales

    The best way to cut your ad budget and increase sales do is with a product launch. As we mentioned last week, we're so keen on launches due to:

    – NO capital start up
    – Self-Angelizing
    – Cash on demand

    So let's assume you are sold on doing your own launch…you're going to need copy! Launches are important, but COPY is the lifeblood of any launch.

    In this episode we're going to give you 7 REASONS WHY YOU MUST MASTER LAUNCH-FOCUSED COPY. Just by changing the words, you change the revenue.

    Need some social proof? Check this out… Justin Livingston just changed the copy in his launch and did over $1 million more than his previous launch…where there was very little copy.

    Your sales problem is most likely just a COPY problem. Listen in this week as we show you how to solve that problem.

    How To Help

    Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

    We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Get The Transcript

    Right-Click and "Save As" to Get the PDF Transcript.


    How To Make Your Annual Income In A Single Month Oct 17, 2016
    Show notes

    Think about your income…how much do you make every month? Now think about your annual income. What if you could earn your ANNUAL income… next month?

    This is a typical occurrence for the people who use the technique I'm revealing in this week's episode.

    Click here to download or listen to this episode now.

    Spiritual Foundations

    A work ethic is defined as a system for determining your values and morals around the subject of work. While this may seem like a high-minded concept, what we believe about work matters.

    Keep in mind that work was not part of the curse, but instead was part of creation…remember, Abraham was both rich and righteous. In addition, the Apostle Paul also said that if you don't work, you don't eat. So how do we reconcile these things? Be sure to listen in as we reveal how work is not only ethical, but spiritual as well.

    Tip Of The Week

    I recently attended Jeff Walker's LaunchCon conference where my friend Phil Sherwood remarked that you really need time to process everything you learn from a conference, seminar, or workshop. He's right, and inside this edition of the tip of the week I reveal a surefire way to turn information into implementation.

    Feature Segment: How To Make Your Annual Income In A Single Month

    I know an entrepreneur whose sales averaged 50,000 per month, or $600,000 per year. This same entrepreneur, by using the technique discussed in this episode, made just over $600,000 in a single month.

    Catch that. In March he makes $50,000… in April he makes $600,000. How is this possible? It is legal? Is is sustainable? I have good news for you…it IS legal, and it IS sustainable.

    So… What IS the "secret"? It is the phenomena known as "The Product Launch." These launches are wildly successful when done with intelligence, elegance, and work. In this episode I share the Seven Reasons You Must Do A Launch Now, and how to get started on your very own launch.

    How To Help

    Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

    We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Get The Transcript

    Right-Click and "Save As" to Get the PDF Transcript.


    3 Ways To Double Your Income Before Christmas Oct 10, 2016
    Show notes

    In this episode we show you how anyone can double their income by Christmas by following this time-tested formula.

    Click here to download or listen to this episode now.

    Spiritual Foundations

    Every day you make one choice that sets the tone for the success or failure of your day. Think of it as your daily Rosetta Stone, the one key that can either unlock your day's potential, or confine you in a prison of your own making.

    What is this one choice? Listen to this week's episode to find out.

    Tip Of The Week

    What is the ideal subject line length for your emails? Sounds like the ultimate geeky copywriter question, right? But here's the thing…would you open your front door to a stranger and welcome them into your home if you couldn't see them? If your subject line is too long, your message gets truncated in your prospect's email viewer, your intention is lost, and even the best email in the world is left standing of your prospect's digital front porch…lonely and unwanted.

    Here's the good news, it doesn't have to be that way. In this episode we'll give you the ideal subject line length, and some ideas on how to turn these few precious characters into a standing invitation into your audience's home.

    Feature Segment: 3 Ways To Double Your Income Before Christmas

    It really is possible to double your income before Christmas – because what we reveal in this week's episode is exponential, not incremental.

    Legendary marketer Jay Abraham is known for saying there are "only three ways to grow your business". These three ways are the keys To doubling your business before the festive season is upon us. Here they are, spelled out for you in this week's episode:

    1. Increase the number of customers.
    2. Increase the average transaction of each customer.
    3. Increase the frequency of transactions.

    Don't be mislead by the simplicity of these keys. I know you're tempted to say, "I already know that, Ray", but be careful – those words are the rocks that have shipwrecked countless businesses. In this episode we're going to be the marketing lighthouse that guides you safely through these treacherous waters to the safe harbor of business success.

    How To Help

    Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

    We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Get The Transcript

    Right-Click and "Save As" to Get the PDF Transcript.


    The One With Brian Kurtz and a $100 MILLION DOLLAR Swipe File Oct 03, 2016
    Show notes

    This week's show is an interview with Brian Kurtz, direct marketing expert and co-author of the must-have upcoming book The Advertising Solution.

    Click here to download or listen to this episode now.

    Tip of the Week

    Our tip this week is the app WhatSize. This app scans all the hidden files in your system and gives you the opportunity to dramatically increase the available space on your hard drive. Sean was able to free up 160gb of space in just 30 minutes!

    Spiritual Foundations

    This past week we held our Copywriting Virtual Summit where I gathered over twenty-five of the world's leading direct response experts and marketers to share their best wisdom with anyone who has ears to hear.

    What does this have to do with Spiritual Foundations? Proverbs 19:20 tells us, "Listen to advice and accept instruction, that you may gain wisdom in the future." Seeking an outside perspective from qualified sources can give you answers you never knew existed to the challenges you face today. Like I tell the people in my mastermind, "You can't read the label if you're inside the bottle." Selah.

    Feature Presentation

    Brian Kurtz is one of the heroes of direct response copywriting. He has over thirty-five years of experience in the field, and as the leader of Boardroom, Inc which was the proving ground for state of the art direct marketing and copywriting. He has been able to market and sell newsletters and books via direct response television (infomercials) and using e-mail and the Internet in huge numbers. At the height of his infomercial success, he was responsible for buying media in excess of $80 million and sold over 3 million books via direct response television over a three year period.

    Brian is also the co-author of one of the most important books in recent memory, The Advertising Solution. This modern-day masterpiece is a collection of direct response gems from six legends of copywriting…the original MadMen. Imagine sitting in a room with David Ogilvy, Claude Hopkins, Robert Collier, John Caples, Gary Halbert, and Eugene Schwartz as they imparted their greatest secrets of how to turn copy into cash.

    In this interview Brian reveals:

    • Why this is the best time to be a marketer. The answer is right at your fingertips.
    • How being grounded in the "old school" can make you a master of the "new school". It's a marriage made in Heaven.
    • One of the most important tenets in copywriting. Do this and watch your sales skyrocket.
    • The single best way to write original copy that sells…almost everyone does this the wrong way.
    • And how to get your hands on hard to find swipe files, videos, and more from the direct response masters mentioned above…for FREE!

    While you're thinking about it, go to TheLegendsBook.com and secure your copy of the book that should be sitting right next to the laptop of every serious copywriter out there.

    How To Help

    Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

    We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Get The Transcript

    Right-Click and "Save As" to Get the PDF Transcript.


    Creating a Haven of Peace Sep 26, 2016
    Show notes

    This week's show is an interview with Joanne Miller, the author of Creating a Haven of Peace.

    Click here to download or listen to this episode now.

    Tip of the Week:

    Apple's all-new iOS 10 is a winner, especially for iPhone users.

    Spiritual Foundations

    Make every movement with the peace and the Spirit of God in mind.

    If the household is worthy, let your peace come upon it. But if it is not worthy, let your peace return to you."
    – Matthew 10:13

    Feature Segment: An Interview with Joanne Miller

    Joanne Miller, wife of 48 years to popular author Dan Miller of the world-famous 48Days.com, has been his raving fan, speaker at their live events, and an integral part to the success of their thriving 48 Days community. She is an accomplished artist, speaker, blogger, author of five children's books, and co-author of Be Your Finest Art.

    Creating a Haven of Peace describes the decorating ideas, meals, games and celebrations that built her family's respect, laughter, and lasting relationships.

    FREE Copywriting Summit

    This week we are continuing the No-Cost Copywriting Virtual Summit. (This free Copywriting Virtual Summit ends on September 30.)

    Click Here for FREE ACCESS to the Copywriting Virtual Summit

    I've "Called in favors" from the friends, colleagues, and revered mentors who have taught and mentored ME over the last 30 years… and they've all agreed to teach YOU… for no cost at all.

    Consider it the ultimate "pay-it-forward" gift in business. YOUR new teachers and mentors are the leaders in the field, top players like:

    • Jay Abraham
    • Jeff Walker
    • John Carlton
    • Bob Bly
    • Ryan Levesque
    • Perry Marshall
    • Daniel Levis
    • Ben Settle
    • … and many more!

    Click Here for your FREE ACCESS to the Summit now.

    How To Help

    Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

    We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Get The Transcript

    Right-Click and "Save As" to Get the PDF Transcript.


    The Four Cornerstones of Strategic Living Sep 19, 2016
    Show notes

    This week's show is an interview with Brian Holmes, the author of 4 Cornerstones for Strategic Living: A Proven Framework For Building the Life You Want With What You Have.

    Click here to download or listen to this episode now.

    Feature Segment: An Interview with Brian Holmes

    Brian has generously agreed to give our listeners a free digital copy if his book and an accompanying online course. Click here to claim those free gifts now.

    FREE Copywriting Summit

    The No-Cost Copywriting Virtual Summit, starts in just two days from the release of the episode. (This free Copywriting Virtual Summit begins on Wednesday, September 21, 2016… and ends on September 30.)

    Click Here for FREE ACCESS to the Copywriting Virtual Summit

    I've "Called in favors" from the friends, colleagues, and revered mentors who have taught and mentored ME over the last 30 years… and they've all agreed to teach YOU… for no cost at all.

    Consider it the ultimate "pay-it-forward" gift in business. YOUR new teachers and mentors are the leaders in the field, top players like:

    • Jay Abraham
    • Jeff Walker
    • John Carlton
    • Bob Bly
    • Ryan Levesque
    • Perry Marshall
    • Daniel Levis
    • Ben Settle
    • … and many more!

    Click Here for your FREE ACCESS to the Summit now.

    How To Help

    Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

    We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Get The Transcript

    Right-Click and "Save As" to Get the PDF Transcript.


    How to Get Better at Everything Sep 12, 2016
    Show notes

    There are two magic words that empower you to become better at anything and everything… and in this episode, we'll explore those words and how to use them.

    Click here to download or listen to this episode now.

    Spiritual Foundations

    "No temptation has overtaken you except such as is common to man; but God is faithful, who will not allow you to be tempted beyond what you are able, but with the temptation will also make the way of escape, that you may be able to bear it."

    (1 Corinthians 10:13)

    Tip Of The Week

    Facebook Lead Ads

    Feature Segment: How to Get Better at Everything

    1. Determine where you really are. "Neither an optimist nor a pessimist be, but be advised by reality."
    2. Determine where you want to be.
    3. Determine the cost to get there.
    4. Determine if you're willing to pay the price.
    5. Determine to PAY it.

    How To Help

    Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

    We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Get The Transcript

    Right-Click and "Save As" to Get the PDF Transcript.

    Are you determined to get better at whatever?


    Does Everybody Need a Sales Letter? Sep 05, 2016
    Show notes

    You might not know this but you DO need a sales letter. Here are 5 reasons why you MUST have a sales letter…

    Click here to download or listen to this episode now.

    Spiritual Foundations

    "The Lord is not slack concerning His promise, as some count slackness, but is long-suffering toward us, not willing that any should perish but that all should come to repentance." (2 Peter 3:9)

    Tip Of The Week

    Tap Typing

    iOS Typing Trainer

    Feature Segment: 5 Reasons You Need a Sales Letter

    1. To Understand your unique value, message, and mission
    2. To articulate those things to your person… their pain… and their problem
    3. To sell your stuff
    4. To inform all your written messaging
    5. To inform all your spoken messaging

    How To Help

    Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

    We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Get The Transcript

    Right-Click and "Save As" to Get the PDF Transcript.

    Do you have a sales letter? If not, what do you feel is your biggest challenge in finishing it?


    Systemize and Optimize the Enterprise Aug 29, 2016
    Show notes

    Do you really KNOW your business? Find out why Phase 5 is so important to the growth and development of your Enterprise!

    Click here to download or listen to this episode now.

    Spiritual Foundations

    "I thank my God always concerning you for the grace of God which was given to you by Christ Jesus, 5 that you were enriched in everything by Him in all utterance and all knowledge" (1 Corinthians 1:4-5)

    Tip Of The Week

    Sentey LS-6141 Aluminum 10 Ports – 7 port Usb Hub 3.0 and 3-charging Ports, Portable Hub for Mac or PC Desktop, Macbook Pro, Mac Mini or Any Notebook, Mini Hub with Free Transport Pouch Included.

    Buy it here on Amazon

    Feature Segment: Stats and Adjustments

    • Log everything.
    • Emails sent.
    • Opens.
    • Ad clicks.
    • Optin conversions.
    • Webinar show-ups.
    • When people leave.
    • Track video metrics.
    • How many sales?
    • Total conversion rate?
    • Where are the weak links?
    • Split test sales letter tweaks and ad tweaks.
    • Make adjustments and see if they work.

    How To Help

    Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

    We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Get The Transcript

    Right-Click and "Save As" to Get the PDF Transcript.

    This all can feel overwhelming – but which phase are you in? Don't work on Phase 4 if you're still in Phase 1 or 2.


    How to Sell More of Whatever You Sell Aug 22, 2016
    Show notes

    It's time for Phase 4 – MARKETING!

    Let's recap the first 3 phases first, because these must be done before you get to Phase 4…

    Phase 1: Problem-Pain-Person, Initial Analysis (The 'P' from the Pastor Framework)

    • What problem are you solving?
    • What is the pain the person is experiencing?
    • Who is the person feeling this pain?

    Phase 2: Product

    • How are you solving this problem?
    • This is the stuff.
    • Course? Coaching? Physical Product?
    • When will it be ready?

    Armand Morin

    Phase 3: Copy

    • Go through Copy Academy (the entire thing… not just the quick start module), and write the first draft of your sales letter.
    • We Review

    Click here to download or listen to this episode now.

    Spiritual Foundations

    "Beloved, if God so loved us, we also ought to love one another. No one has seen God at any time. If we love one another, God abides in us, and His love has been perfected in us." (1 John 4:11-12)

    Tip Of The Week

    My friend Chad Cannon has this incredibly useful free ebook that gives you a template for building an effective book marketing landing page. In this ebook, you'll discover:

    • The 11 quick essentials that all effective book landing pages must have.
    • How to make your landing page a "branded experience" that effectively sells books.
    • The secret must-do's for engaging viewers and converting sales.

    Chad is the Founder & CEO of Chadwick Cannon Agency, a digital marketing agency that serves authors and entrepreneurs. Before that he was VP of Marketing at Thomas Nelson Publishers, where he oversaw hundreds of book marketing campaigns, with 16 of them hitting the New York Times bestseller list. He's worked with some of the most successful authors in the industry, including Dr. Henry Cloud, Lysa TerKeurst, Michael Hyatt, Donald Miller, and Bob Goff.

    Download your free copy of the book now.

    Feature Segment: Phase 4 of Business Development – Marketing

    • You need a marketing SYSTEM
    • Where are these people hanging out? Better yet, where are they looking for solutions already?
    • Overall Ad Strategy – then TACTICS
    • Email sequences and segments
    • Landing page copy
    • Ad copy

    How To Help

    Subscribe to the show through iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will mention you on this show.

    We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Get The Transcript

    Right-Click and "Save As" to Get the PDF Transcript.

    Do you feel you'd be willing to invest in an affordable guided system?


    Previous 1 43 44 45 46 47 71 Next

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