Ray Edwards Show

Latest Episodes:

3 Ways Writers Can Win With AI - And Never Be Replaced By It Mar 19, 2026

Show notes

Dear writing pros,
Are you afraid that using AI is simply feeding the monster that will ultimately eat your career?
This week, I'm looking to change your mind by reminding you of what you have that AI doesn't. By this time tomorrow, you can be more productive, 10x's faster, and a hero to your clients - All while staying irreplaceable.

Key Insights

Kris's fears about AI:
- AI might not be as good, but it can be good enough
- "Brain atrophy" - But...there have always been people who don't want to think for themselves
Courses - Why they're not dead and why YOU still matter
Win 1: Use AI as your Research and Ideation Engine
- Use AI to generate fresh ideas
- Use AI to "stress test" those new ideas ("What's wrong with this plan? Where can it go wrong")
- Use AI to study your competition
Win 2: Use AI as your First Draft Accelerator
- Three ways to protect your voice when using AI:
- Inject your stories and personal experiences
- Your specific opinions and convictions (especially the ones you're afraid to share)
- Inject your own phrases and vocabulary
Win 3: Use AI as a content multiplier
- This concept is so powerful, it's built in to our own custom AI
- One content piece becomes 5+ pieces customized for the platforms where you're present.
AI Summit: Incredible roster of successful entrepreneurs teaching you the ways they're using AI to save time and make more audio FREE - Starts April 15th

Links

AI Summit - Click Here to Join Us on April 15th (FREE)

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.
Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Fear, Loathing, and A.I. Feb 26, 2026

Show notes

Despite my best efforts to prune the doom and gloom from my feed, the algorithm still serves me plenty of worst-case, "out there" scenarios regarding AI.
No doubt many are concerned and perhaps discouraged by this fluff. So, how do you embrace the new stuff in a way that is useful and exciting?
This week, I'm giving you three recommendations for AI-powered tools that will improve your business in ways you may not have considered.

Key Takeaways

Still "doom and gloom" in my feed despite my best efforts (If it bleeds it leads)
"Sow your seed in the morning, and at evening let your hands not be idle" - Ecclesiastes 11:6
"We suffer more in imagination than in reality," a principle from Stoic philosopher Seneca
Anxiety is high (the news of the day)
AI is changing the marketplace regardless of how you feel about it
The repetitive work is drying up
AI is *not* 100% reliable...and it may never be
Are you a technological optimist?
The three fastest, easiest, and most profitable ways to use AI in your business
1: AI Powered scheduling and coordinating
2: Automate followup and customer care
3: AI enhanced offers and sales copy
What Ray is using (not affiliate links)
Use Motion AI Scheduling
Membership.io
Kajabi

Links

AI Summit - This upcoming virtual summit features some of the most respected and successful entrepreneurs on the planet. This is your chance to hear the real-world stories about how AI is being used to help grow their empires. Get the Full Lineup and Your Free Ticket Today!

How You Can Help

Three Levers That Boost Your Revenue Feb 19, 2026

Show notes

Entrepreneurs are never in "total control" of their business. There are too many external factors that will dictate the tactics you employ.
But there are 3 fundamental principles..."Levers" you can control that will increase your revenue.

This week, Sean and I are breaking down what these "levers" are, and how to pull them for rapid growth without an army of employees or a huge ad budget.

Key Insights

Sean's philosophical football commentary
Spiritual Foundations: What does "prosperity" mean to you?
The 3 Levers that Control Your Revenue
You're never in full control of your business (remember government shutdowns?)
Lever 1: More new customers
New customers are expensive to acquire
Get better ad targeting
Referrals
Joint ventures
Content Marketing
Check out TicToc's new "Hyper-Local Focus"
Make sure your tactics match your brand
Lever 2: Higher Frequency of Purchase
Make special offers to your existing customers
Find a retainer deal if it's a fit
Shameless plug for Revel 77 coffee
Lever 3: Higher Prices
Higher ticket per customer
Offer add ons
A tiny Tangent about Super Sizing
Offer more stuff related to what you're known for
Using AI to push all 3 levers
AI Summit coming soon: Learn from successful, ethical business owners who are using AI to grow their business (FREE!)
Embrace the new tools, or go live in a shed in the woods

Links

AI Summit - How are some of the top entrepreneurs using AI in there business? How are they thriving while others are getting steamrolled? We have an incredible lineup of speakers ready to answer those questions. Click Here For The Lineup And Your Free Ticket

Got a comment? - Click Here to record and send it to us!

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How to Replace a $30,000 a Month Agency With This Framework Feb 12, 2026

Show notes

First off, I'm happy to announce Sean has returned! This week, we're talking about a framework can do the work (and produce the results) of a $30,000 per month agency.

Make no mistake, this framework includes A.I., but it's not "just" a.i. It turns out the "new tech" works best when you marry it to some "old techniques".

Spiritual Foundations - Let's talk about Psalm 37:4

Take delight in the Lord, and he will give you the desires of your heart.

Does this mean that the faithful followers get everything they want? Would truly taking delight in the Lord change your desires?

Feature Presentation

AI's role in business
Where to start with all of this new stuff
What can it really do for you? (and, what you must still do for yourself)
A simple, modern marketing framework that works for any business
AIDA - Attention, interest, desire, action
The "infomercial" formula. Cheesy, but effective.
How would it work for a coffee shop?
What's on tap for next week

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review.

Make sure you put your real name and website in the text of the review itself.

We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

3 Keys to Thrive Using AI Feb 05, 2026

Show notes

A.I. has many haters in the copywriting space. Anytime I do an episode related to using some of the many new tools available, I get some hateful DM's, texts, emails, etc...As if my not talking about it will make it all go away.

Well, here's the thing: I Don't Want It To Go Away! And neither should you.

I am 60 years old and I'm producing better and more copy than I ever have. When I say "better", that's not an opinion. I see proof-of-performance metrics every week that prove it. QED. I win the argument.

I think the haters out there just haven't figured out where they fit into this new, rapidly evolving world. They're like assembly-line workers watching as sections of the factory are being replaced by robotics...just waiting for the hammer to fall on them.

This week, let me share 3 Keys that will ease your mind about the Rise of the Robots, and get you excited about the army YOU command with your own experience and wisdom.

Key Insights

Don't be worried, be excited!
You're not too old, too non-savvy, or too anything else
Key #1: Redefine Your Value - Your value isn't based on the number of hours you work. It comes down to one question: "How much would it cost to replace you?" If you're a good video editor and AI is enabling you to edit 5 times the amount of videos you could do a year ago, then logically it would take 5 mere mortals to replace you. AI cuts the workload, but your creative abilities and experience are at the helm, keeping it on course.
Key #2: Multiply Your Output - This is where the pros and the wannabes get separated. Of course AI can multiply your output, but you can't delegate the task of quality control. That's your job. Your clients don't care how you get the job done or how long it took. They care about results. Use your own "secret sauce"...all of your experience and wisdom, to multiply your output while maintaining the quality your clients expect.
Key #3: Master Anticipation and Adaptation - The #1 skill in the A.I. economy is being able to see what's coming and adapting quickly. That sounds intimidating if you're not the kind of person who keeps up with tech trends, but it's not hard to do. You don't have to be first. You just need to be somewhere in that first 20%.

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review.

Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

Questions or comments?

Connect with Ray on Facebook, Twitter, and Instagram Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

How Should We Live? Nov 26, 2025

Show notes

As Christian Entrepreneurs (or good people in general), how should we live our lives?
I've been thinking about some of my childhood role models and measuring them by today's standards. Why did I gravitate towards these men, and do I still see their influence in my behavior?
This week, I want to talk about goals, proper motivation, and how to share the success we achieve.

Key Insights

Building meaningful communities and spreading the positive love of Jesus Christ creates more impact than voting—focus on helping people and making tangible difference in the world.
I aim to foster, train, and mentor 1 million kingdom-focused millionaires by teaching people to believe in themselves and push through challenges.
Entrepreneurship means helping people solve problems for profit, with freedom to use profits for giving back or personal enjoyment.
AI as Tool, Not Creator
AI-generated content lacks authenticity and human touch—being genuine and real is the antidote to AI competition fear, since AI polishes but cannot replicate human experience.
Role models like Cary Grant, William Shatner, and David Carradine provide examples for young people to emulate qualities and discover life's meaning as they grow and learn.
Role Models and Human Authenticity60+ and Living Forward in the Age of AI (How To)

Links

Words Into Wealth Challenge - Our next live challenge starts December 10th. Want to make last year's annual revenue be this years monthly revenue? Click Here for details.

Video and Transcript

How You Can Help

Be A No-Fear Christian Entrepreneur Sep 10, 2025

Show notes

In this episode, Ray delves into the intersection of faith and financial security, exploring how Christian businesspeople can navigate economic uncertainties without fear.
Drawing inspiration from the life of George Mueller, Ray shares insights on seeking God's guidance and maintaining peace amidst financial challenges. Discover how aligning your personal agenda with God's will can lead to a life of prosperity and peace, even in the face of adversity.
Tune in for a transformative discussion on faith, hope, and financial resilience.

Key Takeaways

Thou wilt keep him in perfect peace, whose mind is stayed on thee: because he trusteth in thee - Isaiah 26:3
If our mind is on other things, we will not be at peace. Keep your mind stayed on the goodness of God and he will guard your peace
Get your personal agenda off the table and keep your heart aligned with God's will
Your heart is broken. Don't follow it. Acknowledge your feelings, don't disregard them, but don't let them be your guide
Do not separate the word and the spirit...you must have both
Recognize the providential circumstances that demonstrate God's will

Links

GeorgeMuller.org - If you'd like to learn more about the incredible George Muller, this is an excellent place to start

Show Notes and Transcript

How You Can Help

Quirky Ways You Can Use AI to Make More Sales Today Jul 10, 2025

Show notes

In this conversation, I chat with Noelle and Bryan Switalski as we explore the various applications (and limitations) of AI, particularly in the context of personal and business use. We discuss the strange queries people have made to AI, the importance of understanding AI's capabilities and limitations, and how AI can assist in content creation, audience targeting, and marketing strategies.

The conversation also highlights the significance of storytelling and maintaining a brand voice when using AI tools. Ultimately, wed emphasize the need for careful consideration and personalization when utilizing AI-generated content.

Key Insights

00:00 Exploring AI's Quirks
03:21 Understanding AI's Limitations
04:57 The Nature of AI Intelligence
06:17 Using AI for Marketing
07:25 Creating Quality Content with AI
09:08 Best Practices for AI Copywriting
10:33 Building a Brand Guide with AI
15:02 Building Confidence Through Dance
16:22 Crafting Compelling Offers
17:24 Identifying Customer Pain Points
18:57 Creating a Compelling Offer Statement
20:31 The Importance of Customer Reviews
22:06 Understanding Your Audience
25:29 The Power of Audience Research
26:42 Utilizing a Story Bank
27:58 Fine-Tuning Your Brand Voice
30:37 Transforming Copywriting Efficiency
33:33 Accessing Clarity Scribe for Free

CONNECT ON SOCIAL

Links

My NEW book: Read This or Die! Persuade Yourself to a Better Life
My COPYWRITING Book: How to Write Copy That Sells

Video And Transcript

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.
Questions or comments?
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Lean Learning with Pat Flynn May 27, 2025

Show notes

In this conversation, Pat Flynn discusses his new book, which addresses the challenges of information overload and offers strategies for effective learning. He emphasizes the importance of prioritizing learning, the role of community in skill acquisition, and the balance between persistence and pivoting in one's journey. Flynn introduces the concept of micromastery, which focuses on mastering small components of a skill, and shares insights from his experience with traditional publishing. The discussion culminates in a reflection on the broader implications of learning in a rapidly changing world.

Takeaways

Information overload is a significant challenge today.
Action over information is crucial for success.
Prioritize learning based on immediate needs.
Community support enhances accountability and learning.
Deciding to pivot is part of the growth process.
Micromastery allows for accelerated skill acquisition.
Traditional publishing offers valuable connections and insights.
The book is aimed at anyone feeling overwhelmed by information.
Love and human connection are essential in a tech-driven world.
Learning faster is key to thriving in a competitive economy.

Watch On Youtube

https://youtu.be/pfZON-PGKTY

How You Can Help

Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.
Questions or comments?

Connect with Ray on Facebook, X, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

This New AI Tool Makes Every Other App OBSOLETE! Mar 25, 2025

Show notes

In this conversation, Ray interviews Dustin Stout, the founder of Magai, an all-in-one AI platform. They discuss the concept of building in public, the importance of transparency in growth metrics, and the challenges faced during the creation of Magai. Dustin shares insights on the advantages of universal AI tools over niche products, the features of Magai, and how it can be used for learning and research. They also explore the future of AI, the role of education, and the evolution of AI agents and multimodality in the industry.

Chapters

00:00 Building in Public: The Journey Begins

06:29 The Power of AI: A New Era for Tools

11:43 From Darkness to Light: The Birth of Magi

17:47 The Importance of Feedback in Product Development

23:49 Magi: The All-in-One AI Solution

29:38 Unlocking Potential: Learning and Research with Magi

35:19 The Future of AI: Agents and Multimodality

Links

http://magai.co/

Watch on YouTube

Click for Video

How You Can Help

Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
Connect with Ray on Facebook, Twitter, and Instagram
Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

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