Ray Edwards Show

Latest Episodes:

14 Rules for Success in Tough Times Aug 06, 2022

Show notes

No matter how bad things get, there are almost always things you can do to improve yourself and your situation. This week, I'm giving you 14, easy to understand rules that will help you do exactly that.

Disclaimer: "Easy to understand" doesn't always mean easy to follow, but my belief is that if you make the effort, you will be rewarded. If you attempt some or all of these rules, I would love to hear about your results. How has your life changed? I will read and respond to every comment, so please share.

[00:00] Intro - Let's define success
[02:19] 14 Rules for Success in Tough Times
- [02:26] Commit to mastery of the most important skill: clear persuasive Communication (with self, then others)
- [04:25] Let your word be your bond
- [05:29] Don't take anything personally
- [07:25] Don't assume anything
- [10:27] Always do your best
- [11:14] Be skeptical, but listen and stay curious. Ask specific questions
- [14:13] Ask yourself daily "Is this who I really want to be?"
- [15:25] Eliminate small discomforts before they become too large to eliminate
- [16:10] Spend the most possible time with people who hold you to a higher standard
- [21:36] Ruthlessly avoid Time Vampires (and Emotional Vampires)
- [24:54] Remember you have EXACTLY what you're willing to TOLERATE
- [26:55] Be certain that profound change CAN happen in an instant
- [28:12] Keep in mind the obstacle is not IN the way, the obstacle IS the way
- [29:39] Remember you are one decision away from changing your entire life
[31:16] How to master rule number 1

Links

The Copy Academy - We put six figures on the books last month. Visit The Copy Academy to see exactly what we did. Not many people out there willing to share the real numbers, so take advantage while you can!

The Four Agreements by Don Miguel Ruiz

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https://rayedwards.com/580

Ask Ray Anything Jul 26, 2022

Show notes

This week's podcast comes from a meeting I hosted recently entitled, "Ask Ray Anything". The original intent of this meeting was to answer questions related to my Accelerated Certification Program, but I made the last-minute decision to make it a complete free-for-all...A true, "Ask Ray Anything" meeting.

The end result: A lot of great Q&A that I felt would benefit more people if I shared it here.

[00:00] Intro / What is the purpose of this meeting?
[02:58] Why the world NEEDS you right now
[03:42] Lesson 1: Communicate Value
[04:28] but...what about the recession
[04:59] How I had one of my best times during one of the worst times
[07:47] What to do right now
[09:22] Yes, buying luxury items does help others
[09:52] Want to give more? Earn more.
[10:33] Prosperity with purpose
[10:54] The ideal business
[12:58] What is a CDRC and why should you be one?
[17:26] Joe's CDRC experience
[18:14] Why go to Funnel Hacking Live?
[20:44] Q&A - How do you get affiliates to promote your stuff?
[28:23] Q&A - P.A.S.T.O.R. formula for blogging
[30:21] Q&A - What you SHOULD be asking me
[37:23] Q&A - How do you amplify pain when you're selling a luxury item?
[41:00] Q&A - Do pastors make good copywriters?
[43:30] Q&A - How much is it?

Links

Become a Ray Edwards Certified Direct Response Copywriter - Apply now at https://rayedwards.com/sidehustle

How You Can Help

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Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Get The Transcript

https://rayedwards.com/579

Richie Norton on Anti-Time Management Jul 16, 2022

Show notes

If you're an entrepreneur, I'd be shocked if you didn't own at least two books on the subject of time management. I'd be even more shocked if you own a time management book that I haven't read.

I've been fascinated with this particular subject since my high school days. That's quite a few years ago (decades in fact), so it seemed unlikely that anyone could completely change the way I manage my time at this stage of the game.

Then along came Richie Norton, and his book, Anti-Time Management, did exactly that. It's a brilliant new perspective on a topic that is nearly as old as the sundial.

In this week's episode, I talk with Richie about how to "Reclaim Your Time and Revolutionize Your Results with The Power of Time Tipping".

Links

https://richienorton.com/

How You Can Help

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Get The Transcript

https://rayedwards.com/578

Thinking About the End Jul 08, 2022

Show notes

This week, I wanted to tackle a huge question: "Is this the end?"

Spoiler Alert: No. It isn't.

We're dealing with unpleasant realities at this time. Tune into the news, and you hear things like:

Recession
Inflation
High Interest Rates
the Labor Market
the Great Resignation
Bear Market
Supply Chain Shortages
War in Europe

It's important to realize that the news media is in the business of selling fear. I don't mean to vilify the media...Fear is what we buy the most of, so that's mostly what they sell.

But, how bad are things, really?

Let's take a few minutes to break down where we are, how we got here, and what's next.

[00:00] Intro / Declaring your independence
[02:05] It's not that bad
[02:54] The news sells fear (As they say, "If it bleeds, it leads.")
[03:50] What really happened
[05:50] The housing market (according to Dave Ramsey)
[07:09] For those under 35...
[08:20] Tips on beating inflation
- [08:47] Get a side-hustle - Tax advantages for owning a business (legal, moral, ethical ones)
- [09:21] Copywriting - the BEST side-hustle
- [10:30] Can I train others to do what I've done? (case study: Dawn Apuan)
[18:30] You can do this on your own (it just takes longer)
[19:23] We're taking applications now - visit https://rayedwards.com/sidehustle

Links

Become a Ray Edwards Certified Direct Response Copywriter - Apply now at https://rayedwards.com/sidehustle

What Dave Ramsey says about the Housing Market (VIDEO)

How You Can Help

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https://rayedwards.com/577

This Is Your Time to Become a Millionaire Entrepreneur Jun 27, 2022

Show notes

This week's episode is not a puffed-up pep talk (although there maybe some motivational side effects). When I say THIS is the time to become an entrepreneur, I mean it...And I have 7 great reasons that back it up.

[00:00] Intro / Why now?
[01:00] Let's define "entrepreneur" (Ryan Moran)
[02:05] No retreat!
[02:19] Seven reasons why...
1. [02:22] Now is the time to re-form the habits that shape your future. (Think if you had saved $500 a month 20 years ago). Right habits are NECESSARY for SURVIVAL ... but don't live in SURVIVAL MODE! "Act to survive, form habits to thrive."
2. [03:13] Build your business to scale, and begin to lay the foundation now with un-scalable actions. (You are more "Scalable" than you think!)
3. [05:52] Invest in assets, attention and people - all are on sale. "Invest in acquisition of attention today, be wealthy tomorrow."
4. [08:27] There is less competition, because people behave like sheep; when they fear, they huddle. "When the tide goes out, we instantly see who was skinny-dipping."
5. [10:44] There is a land-grab available, and it won't last. "Those who make the widest and deepest deposits of their best ideas and value will win the long game."
6. [14:10] During recession, if you are creating & building, you are 2-5 years ahead of everyone else. "Rational optimism is the ultimate advantage, and it is both attractive and contagious."
7. [15:17] Start now, where are you are, with what you have. It is impossible to drive a car that is parked in the garage.

Links

Ultimate Independence Day Bundle - I've given you 7 reasons why now is the time to become a millionaire entrepreneur - Now I'm offering you the tools.. My entire digital vault of tools are available right now for $197. This package is valued at over $21,000 (I've detailed all of that here) - The only caveat: This goes away forever at 11:59 p.m., July 4th.

capitalism.com - Ryan Moran

Unique Ability - Dan Sullivan

The Big Leap - Gay Hendricks

How You Can Help

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The $100 Recession-Proof Startup Business Jun 20, 2022

Show notes

Not only can you start a business that actually prospers during recession, but you can do so for less than a $100 investment.

In this week's episode, I'll explain what that business is, why recession actually increases demand for it, plus a few pitfalls to avoid and some shortcuts to take.

[00:00] Show open - What is it?
[01:49] Here's 3 reasons why a copywritng business is perfect for a recession
- [02:18] Businesses are your customers (They NEED you!)
- [03:46] Operating cost is virtually nothing
- [04:33] "Geo-arbitrage"
[06:49] Linguistic Alchemy
[07:50] How I started in this biz
[08:09] I can write, but...now what?
[10:02] Getting steady work
[11:12] The "foolproof plan"...that doesn't work.
[12:25] Seminars, and why you need them
[13:34] Certified by yours truly
[15:23] The first brick wall most new copywriters hit
[16:00] Why new copywriters feel they have no credibility in the marketplace

Links

Become a Ray Edwards Certified Direct Response Copywriter - Click to apply and schedule a one-on-one meeting. This meeting is not a sales call! This is an opportunity to evaluate each other and see if this is a good fit. I do not sell my credibility, you must earn it - And that starts with us discussing your goals, expectations and level of commitment.

How You Can Help

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Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

10 Rules for Prospering in Recession Jun 13, 2022

Show notes

How should entrepreneurs view economic recession? Is it "brace for impact", or "full speed ahead"?

I've lived through enough periods of recession to know this:

Any entrepreneur can USE the recession to proposer. You just need to keep these 10 principles in mind…

[00:19] What's happening?
[02:23] Always be making offers
[02:47] Always give a reason why for immediate action
[03:07] Always be clear and directive in what you write
[03:40] Always track and measure with ruthless accuracy
[04:10] Always use zero cost brand building via social media
[04:45] Always use strong sales copy
[05:24] The fortune is in the follow up
[06:14] Always make your ads look like mail order
[06:50] Results decide
[07:16] Use pigheaded discipline, delegation, automation, and elimination to develop marketing habits

How You Can Help

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Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

The Secret Society of Success Jun 06, 2022

Show notes

My guest this week is Tim Schurrer, author of The Secret Society of Success.

First of all, I must admit that when I saw that title, I was a little leery...Secret society? Really, Tim?

Then, I read the book.

In case it isn't made obvious by the fact that he's my guest this week, this book has an incredible message and it deserves a spot in your library (and in your brain).

[00:00] Intro - Who is Tim Schurrer
[03:41] What's the book about?
[06:05] Defining success
[07:39] "...nobody there has your back. "
[09:02] Success is in the assist
[09:55] How do we find the balance?
[11:22] The Tim Cook example
[13:12] We get to choose how to show up
[14:23] One life at a time
[17:24] Missed the goal...now what?
[19:08] Reader feedback
[20:35] Writing a bestseller...
[22:46] Are you content doing the work?
[24:08] A great model for moving forward
[24:53] Perfect timing

Links

Get a copy of Tim's book, The Secret Society of Success

Want a sneak preview? Get the first two chapters for free at http://secretsocietyfree.com/

How You Can Help

Connect with Ray on Facebook, Twitter, and Instagram

Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

Your Greatest Asset in the Recession May 30, 2022

Show notes

I'd like to preface this by acknowledging that America is not officially in a recession, and that things may not get as bad as some of the typical sources of gloom and doom would have us believe.

There are, however, some facts that can't be denied. As we continue to recover from the costs of the pandemic and the threat of war still looms over us, things will no doubt get worse in some sectors. The fear that the fearmongers are spreading is not completely unfounded.

This week, I'd like to remind you of some facts to counter those fearmongers. Not just a motivational speech, but some valid observations from someone who has lived through unpleasant economic times before...me.

[00:00] Intro - The fear
[00:54] Past recessions
[02:34] What now?
[03:46] Your most valuable asset is...
[04:26] Being me...
[06:52] Culture and clarity
[07:55] Your community
[08:52] Courage

How You Can Help

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Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

5 Reasons Why You Must Write a Book May 23, 2022

Show notes

If you have a goal of building a successful online business, I know of no better way to quickly build a reputable, memorable, brand, than by writing a book.

This isn't some tidbit I picked up somewhere - I've experienced this personally. My book, How to Write Copy That Sells, has sold about 30,000 copies since it was released in 2016. That's certainly not enough book sales for me to retire on, but the amount of business that book has generated for my company has resulted in millions of dollars in revenue.

This week, I'm giving you 5 good reasons why you MUST write a book.

[00:00] Intro - Who is Ray Edwards?
[01:30] Five good reasons to write a book
- [01:44] Reason 1 - To be an Authority
- [02:07] Reason 2 - A useful, bestselling book is the Ultimate sales letter for your company
- [02:30] Reason 3 - Your bestselling book should become the hub of your digital business
- [02:51] Reason 4 - Free publicity (and a whole lot more)
- [03:01] Reason 5 - Your bestselling book is the key to getting speaking gigs (on podcasts, stages, etc.)
[03:23] The fast track to building your personal brand
[03:44] You don't get rich selling your book...
[04:09] What kind of book?
[05:43] How do you write a useful, bestselling book?
[07:20] The best of both worlds
[08:00] What does it take to have a bestseller?
[08:40] What a book proposal really is, and how I got one
[09:33] Who is Jeff Goins?
[09:57] How I got my book deal (with a $150k advance) / Bestseller Bootcamp

Links

ProsperousWriter.com - Learn more about the upcoming Bestseller Bootcamp - Jeff Goins and I are going to walk you through the process of creating your book proposal (a.k.a., a business plan for your book), provide you with the exact proposal that we submitted to get my 150k book deal, and give you all the templates and tools necessary to do this for your own book. In fact, we'll be working on your proposal, live, in class.