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    Business

    Rapid Response

    The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today’s top business leaders navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian.

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    Latest Episodes:
    OpenAI’s $7 trillion plan, Apple’s Vision Pro, and more, w/Reid Hoffman and Bob Safian Feb 27, 2024
    Show notes

    Will OpenAI’s new text-to-video tool Sora revolutionize content creation? In this episode of Masters of Scale, Reid Hoffman joins Bob Safian to discuss Sam Altman’s fundraising, Meta’s dramatic resurgence, and three catalysts driving the recent tech layoffs. In this rapidly evolving world, Reid makes a case for how AI is redefining the game of scale, and why entrepreneurs shouldn’t buy into the myth of a “right moment” to engage with a new opportunity or challenge.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Battling cyber attacks and deepfakes with AI, w/Darktrace CEO Poppy Gustafsson Feb 22, 2024
    Show notes

    Cyber war is raging, and the culprit is AI. Poppy Gustafsson, CEO of cybersecurity firm Darktrace shares new, proprietary info about how cybercrime has become professionalized across the Dark Web, and why deepfakes could soon find their way into your Slack or Zoom calls. But AI is also a powerful new weapon against attackers: Poppy tells Rapid Response host Bob Safian how to protect the most exposed areas of a business, why the unique digital DNA of an organization offers a shield, and how human factors are often more vulnerable than any software.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Super Bowl ads: Lessons from Beyoncé, J. Lo and Taylor, w/Autodesk's Dara Treseder Feb 13, 2024
    Show notes

    The on-field Super Bowl went down to the wire, but the TV ads battle was a rout. That’s what one of the ad world’s most influential leaders, Autodesk chief marketing officer Dara Treseder, tells Rapid Response host Bob Safian, arguing that when brands spend $7 million for a 30-second slot, it’s winner-take-all. She also explains how the Super Bowl sets the tone for the year ahead in marketing, and outlines why three metrics — being memorable, ownable, and relevant — matter most in delivering a positive return on marketing. So… was the winner Bud Light, BMW, Doordash, Verizon, or someone else? Listen in!

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Inside Reid's meeting with President Biden, w/Reid Hoffman and Bob Safian Jan 23, 2024
    Show notes

    President Biden is the first president to face the full force of the AI revolution. In this special episode, Reid Hoffman joins Rapid Response host Bob Safian for an exclusive inside look into the closed-door meeting between Reid and President Biden. From regulation and economic impact to the potential dangers of AI in the wrong hands, Reid and Biden’s wide-ranging conversation explored the complex challenges that come with this groundbreaking technology. Reid reveals his thoughts on the president’s understanding of AI, the potential impacts of government regulation, and the opportunities that the new technology will bring.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    What’s wrong with the remote vs. in-office debate? w/Atlassian's Scott Farquhar Jan 18, 2024
    Show notes

    The backlash against remote work is in full swing, with 90% of CEOs reportedly rewarding in-office workers with more promotions and raises. But to Scott Farquhar, co-CEO of Atlassian, that’s a big mistake — and in a just-released study, he’s got hard numbers to back him up. Scott talks with Rapid Response host Bob Safian about how the 10,000-person collaboration-software company — Australia’s premier tech startup — is defying the trend with a bold gambit called Team Anywhere. Adhering to an Atlassian core value (“no bullshit”), Scott shares insights about work flexibility, productivity, and the unexpected power of sporadic, but intentional gatherings. To prepare for the future of work, he says, business leaders need to take risks.

    If you're interested in learning more from Atlassian and Scott be sure to check out "Lessons Learned," a report about how Atlassian has navigated distributed work at scale, including experiments they've run, data they've collected, and stories Atlassian employees have shared: https://www.atlassian.com/solutions/distributed/lessons-learned

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    5 memorable lessons from 2023 Dec 19, 2023
    Show notes

    There’s no better way to prepare for 2024 than to look back at the year that was. 2023 offered a slew of challenges and opportunities, from AI mania to inflation to Taylor Swift obsession. In this special episode, Rapid Response host Bob Safian shares the most impactful business lessons from the year, exploring the importance of an experimentation mindset, empathy-driven leadership, and adapting to the modern workplace. Featuring guest appearances from Gary Vaynerchuk, Bozoma Saint-John, Rana el Kaliouby, Daniel Lubetzky, Princess Reema bint Bandar Al Saud and more.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Inside Intel’s AI ambitions, w/CEO Pat Gelsinger Dec 14, 2023
    Show notes

    The AI boom in 2023 left Intel chasing rival Nvidia, whose chips — and shares — have been in high demand. Like other laggards amid this year’s AI mania, Intel is now fighting back, announcing the first-ever AI PC. Intel’s CEO Pat Gelsinger sits down with Rapid Response host Bob Safian to discuss how the company is working to re-establish itself — and sharing lessons for leaders everywhere about the long-term trajectory of the AI wave and how to practically position yourself to ride it. Plus, Pat shares leadership insights from his unceremonious exit from Intel a decade ago, and how he’s applying those learnings now in his second tour of duty.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Navigating a leadership crisis, w/Web Summit CEO Katherine Maher Nov 30, 2023
    Show notes

    How do you restore confidence after a high-profile leadership uproar? Web Summit’s new CEO Katherine Maher joins Rapid Response host Bob Safian to discuss taking over after the sudden, forced resignation of founding CEO Paddy Cosgrave. With echoes of the drama at OpenAI, Maher describes how she navigated the tumult, calming partners like Amazon and Google and enabling Web Summit’s signature event in Lisbon to draw 70,000 attendees. Plus, Maher shares lessons from her time at the helm of the Wikimedia Foundation and insight on how the world of politics and global events is increasingly intertwined with business.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Remix: Scott Harrison & charity: water, 5 years later Nov 28, 2023
    Show notes

    In the five years since Scott Harrison’s first appearance on Masters of Scale with Reid Hoffman, the nonprofit organization he founded, charity: water, has scaled 5 times over. In this episode, he and host Bob Safian reflect on that journey by revisiting some of the stories and lessons from his original episode, and Scott shares new lessons of scale he's learned since.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    GaryVee wants your attention, w/VaynerMedia’s Gary Vaynerchuk Nov 16, 2023
    Show notes

    In our attention economy, what does it take to capture the cultural zeitgeist? VaynerMedia’s Gary Vaynerchuk – or GaryVee – joins Rapid Response host Bob Safian to preach the need for widespread empathy and fearless leadership, and he uncovers the secrets to his new platform’s unconventional scale. Plus, Vaynerchuk shares why he is the only person at his company with firing privileges, and why your happiness is worth fighting for above all else. In these trying times, it’s hard to not be inspired by Gary’s practical optimism.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


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