Title: Rare Earths to Truffles: Diversified Investments You've Never Heard Of with Louis O'Connor
Summary:
In this episode of Raise the Bar Radio, Seth Bradley welcomes back Lou, an international investor, to discuss diversification, rare earth metals, and a unique agricultural investment opportunity. Lou, who splits his time between Europe and Latin America, emphasizes the importance of global diversification for peace of mind and flexibility. He highlights the geopolitical dynamics affecting rare earth metals, where China dominates the refining process, and discusses the increasing demand due to restricted exports. Transitioning from metals to agriculture, Lou introduces his truffle farm investment. Leveraging agri-science and Ireland’s favorable climate, the project offers investors ownership of inoculated truffle trees with professional farm management. Returns are projected to begin in year 4-5 and continue for up to 40 years, offering IRRs between 14% to 69% based on historical truffle prices. Risks include mismanagement and natural elements, though strong biosecurity and proven success mitigate concerns. Lou finishes with a valuable mindset tip: improve by 1% daily to compound results over time.
Bullet Point Highlights:
- Diversification across countries and industries provides flexibility and peace of mind
- China’s control of rare earth refining and export restrictions create scarcity and opportunity
- Truffle farm investment offers strong IRR potential, with returns starting in years 4-5 and lasting 30-40 years
- Minimum $30K investment includes 400 saplings and full farm management with a 70/30 profit split
- Primary risks are mismanagement and nature, mitigated through biosecurity and replacement guarantees
- Lou’s golden nugget: Focus on improving 1% daily to unlock exponential long-term growth
Transcript:
(Seth Bradley) (00:02.062)
What's up, builders? This is Raise the Bar Radio, where we talk about building wealth, raising capital, and all in all, raising the bar in your business and your life. This is the No BS podcast for capital raisers, investors, and entrepreneurs who are serious about scaling their business and living life on their own terms. I'm Seth Bradley, securities attorney, real estate investor, and entrepreneur, bringing you world-class strategies from the best in the game.
If you're ready to raise more capital, close bigger deals, build a better you and create true financial freedom, you're in the right place. Let's go. Lou, what's going on, brother? Welcome back to the show.
Thank you very much Seth. Thank you. I'm very happy to be here. Good to see you again.
Yeah, absolutely man. Great to catch up with you. Are you tuning in from where?
Well, in Europe still, you know, I'm back and forth between Ireland, Germany, mostly, a little bit of time in Panama as well, because my wife's from there, but I'm in temporary in Ireland, horse breeding country and agricultural heartland actually of Europe. And at the moment anyway, yeah, so in Europe.
(Seth Bradley) (01:16.664)
awesome, awesome. That's the beauty of being on a video conference call that you can talk to anyone from anywhere in the world now. That's the one good thing that came out of COVID is it made it normal to do it.
Yeah, it's funny, unbelievable. Just yesterday I was contacted actually by CNBC in the US, I'm in Europe, about the metals. We're not talking about metals today, but I've spoken with you before about the rare earth metals. And I guess the US chamber, secretary chamber of commerce is in China this week because China is restricting the export of certain technology metals and that's their area.
And within a day, there's like an hour after I speak with you, I'm doing an interview with CNBC on, I think it's Power Launch or something they call it. So it's fascinating really how quickly you can sort of ping around the globe and find somebody and do this.
Yeah, yeah, very cool, very cool, man. Well, thanks for taking the time to tune in with us today. And we've got a brand new thing to talk about and we'll jump into that. But before we do, just for listeners who didn't listen to your previous episode, give us a little bit about your background and your story. Just a general synopsis,
Sure, thank you. Yeah, so I'm obviously, you can tell from the accent, I'm Irish or Scottish or Australian, but it's Irish. And I suppose you could say I'm bit of a world traveler who has come back home specifically for this project we're going to talk about. Ireland is known as sort of the breadbasket of Europe. But yeah, I lived in Germany for 10 years, lived in Central America and traveled extensively in South America during that time.
(Louis O'Connor) (03:05.422)
But my niche, if you will, you know one other business we're involved in. And my niche, what I'm looking for is always what I call, I don't know what you might call it in the US, but we sort of call it a path of progress play here, which is if you sort of look at an industry or a product, what's happened in the last 10 years, or even a country or even a business for that matter, if you look at what's happened in the last 10, you can sort of
have a look at likely what's going to happen in the next 10. So I'm always looking for somewhere where demand is increasing and supply is either going to be limited or subject to disruption and somehow, and that's what we will be talking to an agricultural product and we'll talk more about it. But I like to be diversified in every way. So I have business in Germany, this agricultural product is in Ireland.
I do my banking in Belize and Panama and different parts of Europe. So just trying to be as diversified as possible.
Right, right. And that's part of your kind of plan as well, right? Like to be kind of this international man of mystery, right? Like you have different ties to a couple of different countries, which gives you flexibility in case something goes wrong in one of them, right? Like, you know, I think a lot of people were worried here for a while and I think it's still in the back of people's minds in the United States about, you know, the strength of the dollar and
You know, people were talking about getting a second citizenship and things like that. Can you speak to that a little bit about kind of, you know, how you've done that and what your kind of thoughts and feelings are around that?
(Louis O'Connor) (04:46.552)
Sure, sure. Well, you my feeling always has this peace of mind, you know, I just want peace of mind. I want to be at peace with myself and the world around me. that's, I mean, I'm probably talking about more philosophically and spiritually as well, but also, you know, in business or residencies or banking. I suppose it's because I left Ireland quite young and I did live.
I didn't just go on a vacation somewhere. lived in Germany for 10 years. I learned the language. Ireland is an island, even though we're part of Europe, continental Europe is completely different. And then I went to Latin America, which is a completely different kettle of fish altogether. And I suppose it was those experiences that the perspective that gave me was that, that sounds very simple, really, root of entry, but there's...
there's good and bad, know, you we do certain things in Ireland very well, and maybe other things not so well in Germany, they do, you know, they've made better cars and better roads. And we do and you know, Latin America, I think they dance better and drink better maybe than you know, but so yeah, what I learned is, you know, you know, you can pick is a bit like life can be a bit like a buffet, and you can pick what you like, and you know what you don't like leave behind, you know, so and the idea, I suppose the point I should make is that
What I've learned is it's not expensive or difficult to be diversified. Like have your banking in different jurisdictions really doesn't cost anything. Having a second or third residency if you do the right homework on I'll go into more detail if you want. have residency still in Panama and I three passports. I'm working on the fourth and it has been a little bit of effort but not expensive or costly.
And will I ever use it? I worried that the world's going to end? No. But it's just that peace of mind you have when you've got these other options that, God forbid if something did happen here in Ireland or Europe, I have a residency in Panama, I banking there. So it's just that, suppose it's like having a parachute or a safety net that's always there.
(Seth Bradley) (07:00.13)
Yeah, yeah, I agree. mean, that's, you know, especially the way that things are today and people kind of just worry about things generally, right? If you have that peace of mind and you have that, you know, second or third option, it's just something that can kind of let you sleep at night a little bit better. It's like having a nest egg or, you know, having a second, third, fourth, fifth stream of income.
things like that that can let you sleep at night and while other people are panicking and worrying and making, you know, maybe even bad decisions based on that, you know, based on those worries, you can sleep soundly and make decisions that are best for you.
Yeah, yeah, and you're not limited, know, if you're just, you know, like, I mean, it's funny though, as well, I think it's timely. I think the time has come. I you see people, you know, we were chatting earlier, you know, being involved in multiple different industries and, you know, with technology, we're allowed to do that. We can reside in one country, we can do our bank in another, we can do our tax responsibility somewhere else, we can do our business. So it's probably just in the last 20, 30 years that we can move so freely.
with all this stuff, know, you know, only maybe 25, 30 years ago, I wanted to, I couldn't really do business in Germany, but live in Ireland, it'd have to be one or the other. There was no internet, you know, everything. So, so yeah, I think, I think we're heading in that direction anyway. And it's just, yeah, there's great freedom in it and great peace of mind, even though, you know, I mean, I'll be in Ireland for, you know, my two kids are, there's another six or eight years.
before they finish school. So I plan to be here, but I just have other options as well, you know.
(Seth Bradley) (08:41.42)
Yeah, yeah, that's fantastic. And speaking of diversification, mean, your investments are very diverse, right? I mean, in the previous episode, we jumped into rare earth metals. And then in this episode, we're going to jump into something new. Before we jump into the new thing, though, give us a little update on what has changed in your business with the rare earth metals or if anything has changed or how those things are going.
Yeah, well, thanks. Thanks for asking, Seth. Since we spoke, actually, the big news is just in the last 60 days, I think I mentioned to you that China pretty much sort of dominates the rare earth industry. it's, I think really, it's possible and we understand now that China sort of saw before the EU and maybe before the US or they understood at least that rare earths would become
the backbone of manufacturing in the 21st century and they've been, you know, they've taken action on that. So we're in a situation now and it's not really an economic strategy. It's more of a geopolitical strategy that China has big plans for electric cars, big plans for solar, big plans for wind. you know, they, they've hundreds of million people, they're, taken out of the poverty, into the middle class all the time. So sort of
thinking strategically and long term, they rightfully secured their supply of rare earths. And what happened just in the last 60 days is the US sort of initiated a sort of a block. Now it was also supported by Holland and Japan and they're blocking sort of the latest sort of semiconductor technology from going to China. And in retaliation for that, China
You know, they have, you know, an ace up their sleeve, which is where it hurts. So the West has the technology and China has the raw materials. And just in the last 60 days, China has said they're going to, well, effective August 1, which is a month ago, they're restricting the export now of gallium and germanium, which is two of these technology metals, and that China, you know, is responsible for 95 % of the global production. so we're seeing the prices go up and this is sort of.
(Louis O'Connor) (10:57.826)
what I talked to you about that these metals are in demand on a good day, you know, you will make a nice return. But if something like this happens where China sort of weaponizes these metals economically, then you'll see prices increasing quite dramatically, which they are. Yeah, that's that's what's happening there. It's basically a market where there's surging demand and you have sort of political landscapes affecting as well. So
It makes for interesting investment.
Yeah, yeah. Are these rare earth metals, are they not something that we can mine or is it something we're not willing to mine, like let's say in the West?
(Louis O'Connor) (11:44.142)
Yeah, good question actually. that actually gets right to the heart of it, Seth, because despite the name rare earths, they're not all that rare. Some of them are as sort of common as copper and stuff, but there's about eight or ten of them that are rare and they are available in the US. But this is what's changed dramatically in the last 30 years is the rare earths don't occur naturally. So they always occur as a byproduct of another raw material.
They're sort of, they're very chemically similar. they're, sort of all stuck together. So they have to be extracted and separated and then refined and processed into, you know, high purity levels for jet engines or smartphones or whatever the case might be. what's happened where China dominates is, is China is responsible for 95 % of the refining. Now there's about 200 or sorry, $390 billion available in subsidies in the U S.
from the Inflation Reduction Act, which despite the name is all about energy transition. And that's all very well, except the human capital and the engineering expertise to refine rare earths is depleted in, it doesn't exist in Europe, and it's very much depleted in the US. Just to give you some context, there's 39 universities in China, where they graduate degrees in critical minerals.
So the Chinese are graduating about 200 metallurgists a week, every week for the last 30 years. I think the US has a handful of universities. I'd say there's probably 300,000 metallurgists in China and there might be 400 in the US and probably none in Europe at all. So it's not just a question of if they're there, it's how do we get them into 99.99 % purity? Without the engineering expertise, we can't, not anytime soon anyway.
Wow, yeah, yeah. mean, that just alone sounds like a recipe for a pretty good play for an investment. you know, there's these bottlenecks, right? Whether that's people that can refine it or the actual element itself or willingness to mine it, you know, all these different things come into play to make it a good investment. All right, let's switch over a little bit here. Let's talk about the new investment vehicle.
(Seth Bradley) (14:06.99)
that you talked to me about. It's an agricultural play, correct? we're talking about truffles, talking about mushrooms, right? Tell me a little bit about it just to get started here.
Okay, well, you probably I mean, you know, truffles are in the culinary world, they're known as the black diamond of the kitchen, you know, they're, they're a delicacy going back to, you know, thousands and thousands of years. Traditionally, the black perigord, which is the Mediterranean truffle would have originated in France, but for the last sort of, you know, the last 100 years or so,
they've been growing abundantly in sort of South, Southwestern France, Northern Spain and Italy. So traditionally, you know, that's where they grow and they sort of, know, because the truffle, as you said, it's a mushroom that has a symbiotic relationship with a a native tree, an oak tree or hazel tree or sometimes beech. So it's a very delicate balance, you know.
And although I have invested in agriculture before, we started, we, I mean, a collective does not just me involved here, and I don't want to sound like I take credit for any of this really. I was just a part of a team where we had some agri-science people, and we had sort of four generational farmers involved. But we were looking at, it is no question that climate, there's a climate change, right?
It doesn't matter to me whether people, whatever the causes of that are, the reality is if you talk to an olive grower or a truffle grower in Italy or France, they'll tell you the climate has changed because their harvests have been decreasing for about the last 30 to 40 years actually, but really more so in the last 10. So we were sort of, I'll tell you basically the AgriScience partner involved in this.
(Louis O'Connor) (16:10.958)
As a test back in 2005, they started to plant and the trees inoculated, the baby trees inoculated with the truffle sort of in the root system as a test all over different countries, not just Ireland, England, UK, also the US. So this has been in sort of research and development since about 2005.
And we got seriously involved in about 2015 when history was made and this Mediterranean truffle was grown here in the British Isles for the first time. we then with our agriscience partner in 2015 planted a thousand trees in five different locations in Ireland where I am.
and one of them is about 20 minutes away from me here. They're all secret locations. I won't even tell you where they are because they really are. They're highly valued or highly prized. And so it takes about four or five years to see if you're a business. So yeah, we now are growing the Mediterranean truffle, not just in Ireland, but in other parts of the UK. But the real interesting thing, Seth, it's just now ready for scale. And all of the farmers,
who were involved in the original research. None of them are going to take it to scale. The one that's local to me is a lovely gentleman. in his 60s and he planted a thousand trees really just as a retirement. His daughter works in banking in Switzerland and so there's nobody really to take over the farm. So we're the first to do it with scale. So we're inviting in...
a portion of some investors in as well.
(Seth Bradley) (18:05.87)
Gotcha. Are there specific, I assume there are, are specific growing conditions where these things can prosper? Like I can't, I'm in San Diego, I can't just plant them in my backyard and wait five years and be a millionaire.
Well, if you you if I hear you're growing truffles death, you know, we should assign an NDA we should assign. You could try but no, they wouldn't grow in San Diego because I mean, there's a very delicate balance and you're what you're you're what you're using here is agri science and nature. You're working with nature. And because the reason they've grown so well in demand is
No way.
(Louis O'Connor) (18:48.738)
just because of that balance up they get a sort of a dry season or sort of they got to get a lot of rain and then they get the dry season and what's happened is they're getting more drought and less rain and it's just upset the balance. So it's a very, very delicate balance. But what people wouldn't know, I think, is that truffles have always grown wild in Ireland.
There was a time five or 600 years ago when Ireland was 85 % forest and our native tree is the oak and the hazel tree, is the tree that's also where the fungus grows. And what happened was when the Brits were before, you know, when shipbuilding was the thing and the British Navy were, you know, the Spanish were, so the Brits sort of chopped down a lot of the forest for the wood for shipbuilding. you know, our forests were depleted. But to this day,
Truffles do still grow wild here, but we're doing it differently. know, we're only planting on land where you have like certain protein and pH levels and limestone. And then we're planting baby saplings that are already two years old that were inoculated with the truffle fungus like at birth, like in the root system. And we only plant them after we see that the root system and the fungi are already thriving.
So if you get into the right soil and it's already thriving, then two, three, four years later, you'll get truffles.
(Seth Bradley) (20:17.216)
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That's awesome. just, I think about like wine and like, you know, you can grow it, you know, vines in different places. Some places they grow, some places they don't, some places they grow and the result isn't good and some places they grow and the result is awesome. It's probably a very delicate balance between, you know, environment plus how they're raised, how they're taken care of and all those sorts of things.
It is 100%. I mean, first and foremost, mean, because of angry science and technology today, you know, I mean, we can plant baby saplings that are already and not, I mean, we're playing God a little bit with nature, but you know, I mean, it's just amazing, you know, like you could do it. And then, you know, the biggest threat is actually mismanagement. You know, if you don't then manage it correctly. If you have a root system inoculated with the fungus and you have the right soil conditions,
after that and it's management and it's sort of bio security meaning they have a very pungent smell. mean, squirrels and pigs and they love them. They love to eat. So you have to, mean, you're literally it's like protecting a bank, know, you have a bio security fence. You've you know, you limit visitations to the farm, you've, know, special footwear and cleaning and stuff. so yeah, it's serious stuff, you know.
Yeah. Yeah. Wow. That's awesome. Well, let's dive in a little bit to the kind of the investment itself. Like what does that look like for an investor? Like what are your projected returns? You know, what, how does it all kind of, how does it all shape out? Like you've grown these wildly valuable truffles and now I guess the first step would be what's the business plan? Who are we selling these truffles to? What makes them so valuable? And then get into kind of the investor
(Seth Bradley) (22:33.794)
portion like how would someone get involved in whether projector returns.
Okay, so we sell, first of all, the estate that the farm is, it's called Chan Valley Estate. People can Google it, it's beautiful. It's 200 acres of north-temporary farmland. The estate itself, it's a bit like a smaller version of Downton Abbey. It's a Georgian.
a three story Georgian home, it's over 200 years old. It's also a museum and we have events there and it's also a working farm. And it's a herbal farm. So we grow plants and herbs there that we then we have our own, we work the value chain where we also sell those herbs for medicinal purpose and we convert them into medicinal oils and things like that. So the location is already up and running.
And what we're doing with the truffles is for every acre, we can plant 800 trees. And so what we're doing is we're offering investors, well, a client, the minimum investment is $30,000 and the investor for that price gets 400 baby saplings already inoculated with the truffle fungus. And then they get the farm management
included up to the first four to five years. takes about, there'll be truffles after, bearing in mind that the sapling, the baby tree is two years old. So after three years in the ground, it's already five years old and there'll be truffles then and the returns don't begin until then. But what's included in the price is all the farm management, know, all the, you know, the,
(Louis O'Connor) (24:23.508)
implementation of the farm, the irrigation, the electricity, the hardware that's needed. So all the management right up until there is production and then when they're producing, the investor gets 70 % of the growth and the farm management company, we get 30%. So it's a 70-30 split. Now the great thing about the oak and the hazel is they'll produce
for 30 to 40 years. it's a long term, it's a legacy investment, you might call it, because you won't see returns until the fourth or fifth year. But once you do, you'll see returns then for another 30 to 35 years. And they're very, very good. mean, we have three numbers in the brochure. We looked at what's...
price half the truffles never dropped below. So we have the very low estimate, which is they've never gone below this price. That brings in an IRR, which would be from day one of about 14%. And then the highest that they've sold for, you're looking at about 69%, but the average is about 38%.
So the returns will be very, very good once production kicks in and then they'll maintain. We've included an inflation for 30 to 40 years. I hope, I think I answered everything there.
Yeah, definitely. sorry. I gave you about six questions there to answer in a row. But yeah, I think you covered everything. And having an IRR, which is time-based on something that has this long of a horizon and even takes four or five years to even start producing, those are really, really strong numbers.
(Louis O'Connor) (26:23.63)
Yeah, well, again, even the, you know, one of the reasons obviously we like truffles because they're very, very expensive. mean, they're a luxury product. You know, we're about an hour from Shannon Airport here, which is the transatlantic hub between Europe and the U.S. So we can have truffles in U.S. or anywhere in Europe or even the Middle East or the Far East, for that matter, in less than 24 hours. that's important as well. But they're a luxury item. There's huge demand for them. mean,
You know how the world is. mean, there are, unfortunately, you know, there's always sort of, people are getting richer and some people maybe are getting poorer. But the luxury, you know, high end market and the culinary, international culinary explosion means that, you know, there's huge demand for truffles. And also you have to factor in the fact that the harvests in the Mediterranean are less and less every year. And I mean, very, very sadly,
I mean, it's an opportunity for us, but very sadly that they've done very specific scientific studies and it's going to over the next 50 years, the truffle harvests in the Med will go will decline between 73 and 100%. So literally, they will not be growing truffles there in 50 plus years from now. So that's an opportunity for us. you know, again,
We've been working on this really since 2015. And it was only, you know, it was only 2019, 2020 when we began to get to truffles we knew because there was no guarantee, you know. But yeah, now that we're growing them, we just need to scale up.
Gotcha. Gotcha. what's kind of the I see that you know, for that minimum investment, you get X number of baby saplings. How many was that again? 400. That's what I Okay, 400. What's kind of the survival rate, I guess, of those saplings? Do you have kind of a percentage on that? Is it like?
(Louis O'Connor) (28:17.102)
400
(Louis O'Connor) (28:27.086)
Yeah, well, we expect you got what's happening so far is within in about year three, which is actually year five, because the sapling, you should get three of the five trees producing. But once you have production, once that fungi is thriving, it will just continue to grow. So in year four, you should have four of them. In year five, you should have all of them producing.
Now we also put a guarantee in the farm management contract that if any tree, you know, if it dies or if it's not, you know, producing truffles, we'll replace it free of charge at any time. in the event, you know, for some reason, I mean, we put a tree in that's inoculated and it doesn't take, then we just replace it. So either way, over the first four to five years, we get them all. And the great thing is if you protect that soil from
pests and diseases and other sort of unwelcome sort of mycorrhizal or fungi, then it will thrive. It will thrive. It'll keep, you know, it'll spread, you know, it's a symbiotic relationship underground between the tree and the fungi.
Got it. Yeah, that's awesome to know. like survival is not one of the things that we should consider because if for some reason it wouldn't survive or is not producing, then it just gets replaced. So you actually are getting those full 400 saplings turning into trees that will be producing.
almost they mature and produce and you know as I said barring you know any pests or diseases or you know interference then they just continue you just protect them you just allow nature then to do its work.
(Seth Bradley) (30:18.848)
Yeah, yeah. So what are some of the risks then? What are the downsides that you can foresee if something were to go wrong? What would it be?
Well, the greatest threat is mismanagement, literally. I obviously we're doing this with scale, so it's a professional endeavor, you know, people from time to time, know, I mean, some of the test sites here, mean, I don't know, it seemed like a good idea at the time, and they're not that hard to manage, but people just lose interest, or the younger kids don't want to farm. But the greatest threat is mismanagement. So as long as you put in these biosecurity measures,
and manage, you know, there's got to be some clearing done, there's got to be some pruning done, there's got to be tree guards. So there is a process involved in bringing them to nurturing them along and then keeping everything, you know, neutral, if you will. that's first, weather is always, you know, factor in agriculture. We don't feel it's as much of a threat here, because although we're for the first time,
growing the Mediterranean truffle. Truffles have grown, they grow here wild anyway. So the climate is right and has been right for thousands of years in Ireland. So, you know, and again, we'll have irrigation as well. You know, we get a lot of rain here. It's not likely we'll need any more rain, but yeah, we, you know, the agri-science will kick in there as well. And then, you know, as I said, like,
you know, biosecurity we call it, which is, you know, very, very serious fencing, limited visits to the farm, know, special footwear if people are going up to the area and sort of rinse. We have a pool area where they have to disinfect before they go into, you know, it's a very, very, very protected area from pests and from diseases or anything, you know, that could be brought in from the outside on whether that's machinery or humans.
(Louis O'Connor) (32:22.892)
So yeah, it's almost like a laboratory. mean, you keep it very, very delicate balance and keep it very limited on who visits and, you know, people are a visit, but they have to be properly, you know, the feet have to be cleaned and footwear has to be worn and stuff like that. So, but, know, at the end of the day, Seth, it's, you know, well, any investment really, but agriculture, you know, the final say is in nature's hands, you know, not ours. mean, we...
We like to think, suppose, we're in the results business, but the reality is we're not. in the planning business and all we can do is plan everything as well as we can. It's just like, you if you planted a rose, you know, bush out in your backyard there today, you wouldn't stand outside and will it to grow, right? You know, grow quicker. You know, we have to allow nature and the cosmos to do its work. so yeah, nature has the final say, you know.
Yeah, yeah, no, totally, totally understand. And any investment has its risks, whether you're investing in truffles or real estate or any of the above. Quick question on this. Don't want to paint you like in a bad way at all, but we have had and it's not you, of course, of course, but we've had an influx of bad sponsors and people that are anything from mismanaging investor capital on one end, which can happen pretty easily. And there's not a whole lot of
Not a lot of bad blood there. Things happen. And then on the other side of the spectrum, we've seen everything from fraud to Ponzi schemes and all kinds of stuff lately. One thing that I tell investors is to make sure you know who you're investing with and make sure your investing dollars are actually getting invested where they're supposed to. Could an investor invest with you and actually go to the farm?
and see their saplings or see the farm and see this business.
(Louis O'Connor) (34:24.654)
100 % in fact, we would rather people do I mean, I it's not always possible. Right. But Shan Valley Estate, I mean, I'll give you the website and stuff after Shan Valley Estate. It's a 200 acre farm. It's already a museum. have events there. It's a herb dispensary as I said, as I said, it's our our manage our farm management partner is the Duggan family, their fourth generation farmers and they're being in temporary, you know,
longer than that even. absolutely, you you know, of course, there's legal contracts. mean, people get a legal contract for the purchase of the trees and then we have a legal contract for the farm management that we're responsible for implementing the project, we're responsible for bringing the hard, the trees to truffles to harvest. But we do, we just beginning, we just had our first tour, but it was sort of Europe from Germany. Last, sorry,
the 18th, 19th of August. But we will be having tours every quarter. And if anybody wants to come at any time, we'd be delighted to have them because it's like I said, it's like a smaller version of Downton Abbey. And we've accommodated, we converted the stables into accommodation, you know, because we have weddings and events and stuff there as well. It's not just a field that we bought.
Yeah.
And so it's a big deal. I'll give you the website. The location is spectacular and clients can, you know, stay the night, you know, and there's a three story Georgian estate house and the bottom floor is a museum. So it's like walking into a pharmacy from 1840, all the bottles and the counter is 200 years old, you know, and then the middle level, we've an organic vegetarian restaurant, all the
(Louis O'Connor) (36:17.24)
food is grown on the farm. There's an old walled garden that they used to wall the gardens years ago to keep out the pests. And all the food that's served is grown on the farm. And then the top floor is accommodation as well and the stables have been converted. look, it's all about trust, Seth. And, you know, I would say to anybody, you've
I mean myself, if I have any doubt about anything, don't do it. And it might not be that somebody's a scam or a fraud, it's just if you're not 100 % sure about it, don't touch it. But what I would recommend is people do their due diligence because we've done ours. We've eight years invested in it, put a lot of time and effort into it. And at the very least, we'd like people to check it out and see it all the way through.
for what it is. yeah, we'll be, we're hoping to, we have a partner in Europe and we're to connect with somebody in North America. I don't want name anybody here because it might not come off, but there's a few sort of marketers and there's plenty obviously that we might sort of do a sort of an agreement with where they'll, you know, I mean, we could even have sort of investment real estate conferences on the farm.
you know, and do farm tours as well. so definitely 100 % we'd love for people to visit and, and they get to drink some Guinness and they're really brave, they can swim in the Irish sea.
Yeah, and I'm looking at the website right now. We'll drop that in the show notes, but it is absolutely gorgeous. I mean, it's making me want to get on a plane right now and check it out. It's incredible.
(Louis O'Connor) (38:00.046)
Yeah, that's the estate, shambali.ie. I mean, what I love about it's 100 % organic or members of the Irish Organic Association, track ref, fourth generation. You know, this is not me, I'm a part of this, but the farm management team are, you know, they're already like growing herbs and plants and converting them to medicinal, you know, oils and things. And this is just another, it's more of a farming enterprise, I suppose, than a farm.
And then the other partner is the Agri Science Partner, which is this team of scientists who basically made history by growing for the very first time eight years ago, the black, the Mediterranean truffle in Ireland, you know, so there's a lot of professionalism and thought and effort being put into a chap.
Love that. Love that man. Is there anything else about this type of investment that I didn't ask about that I should have?
I think you know Seth, you should be on CNN or something because I you did. I'm pretty sure you did, you definitely covered it. I mean I may have left something out but I think it's a good foundation for somebody if they're interested, I'll give them my email and you know it's not that expensive to get to Europe and it's a great way to mix a holiday and you know come to the farm and stuff you know.
Absolutely, absolutely. Well, since you're repeat guest of the guest of the show, we won't go into the freedom for but you have one last golden nugget for our listeners.
(Louis O'Connor) (39:34.446)
You know, I knew you were going to ask me that, Seth, you caught me off guard. So I have one ready and I stole this from someone else. So I'm not going to take it. But I was listening to a guy last week and he, sort of a big operation in Europe. And he was talking about a phrase they have in the office and it's 1%. And they always look at each other and when you pass them, they go 1%. And I love what it's about. It's about the idea that in a way it sort of comes back to what we talked about earlier, which is forget about.
Yeah.
(Louis O'Connor) (40:04.664)
the fact don't think you're in the results business. You're in the planning business. And the 1 % is every day, try and improve every little action. I'm not just talking about work. I'm talking about family, your spiritual practice, if you have one, increase it by 1 % every day. And you know, it's like compound interest, isn't it? That in a way, then you don't have to worry about the big picture. And the results will just look after themselves then, you know.
Yeah, yeah, I love that man. Always improve. mean, you you've got to take small steps to get to those big goals. And a lot of times you just need to ask yourself, did I improve 1 % today? If the answer is yes, then it was a successful day.
Yes. Yeah. Yeah. And it's great because, you know, if I was to try and think now, or you were to try and think now, everything you have to do in the next three weeks, right, you just be overwhelmed, right. And sometimes my head is like that, you know, I mean, I've got meditation practice and stuff, but I watch my thoughts and you know, I mean, it's it's a fact. I mean, it's a human condition. I don't know, some disestimates of how many thoughts do we have a day? How many are repetitive and how many are useless?
A lot of them are repetitive, a lot of them are useless. So it's good just to narrow it right down to what's the next thing I can do right now and can I do it 1 % better than I did yesterday, you know?
Absolutely. Love that man. All right, Lou, we're gonna let us find out more about you.
(Louis O'Connor) (41:34.954)
Okay, so they can email me. It's Truffle Farm Invest. Sorry, it's a new website www.trufflefarminvest.com or they can if somebody from your your audience wants to email me directly, it's louis at trufflefarminvest.com
Alright, perfect man. We'll drop all that in the show notes. Thanks again for coming on the show. Always a pleasure, brother.
Thank you very much, Seth. A pleasure.
(Seth Bradley) (42:08.088)
Thanks for tuning in to Raise the Bar Radio. If you enjoyed today's episode, make sure to subscribe, leave a review, and share it with someone who needs to hear it. Keep pushing, keep building, and keep raising the bar. Until next time, enjoy the journey.
Links from the Show and Guest Info and Links:
Seth Bradley’s Links:
https://x.com/sethbradleyesq
https://www.youtube.com/@sethbradleyesq
www.facebook.com/sethbradleyesq
https://www.threads.com/@sethbradleyesq
https://www.instagram.com/sethbradleyesq/
https://www.linkedin.com/in/sethbradleyesq/
https://passiveincomeattorney.com/seth-bradley/
https://www.biggerpockets.com/users/sethbradleyesq
https://medium.com/@sethbradleyesq
https://www.tiktok.com/@sethbradleyesq?lang=en
Louis O’Connor’s Links:
https://www.facebook.com/profile.php?id=100054362234822
https://www.linkedin.com/in/louis-o-connor-a583341b8/
https://www.cnbc.com/video/2023/08/30/strategic-metals-founder-louis-oaconnor-breaks-down-china-u-s-rare-metal-wars.html
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