Show notes
In today’s episode, I’m breaking down why content series are one of my favorite strategies for Instagram growth—and why their potential goes way beyond gaining followers. I’m taking you all the way back to 2021, when I posted Reels for 104 days before finally hitting 10,000 followers, and sharing how one recurring series became a major catalyst for eventually growing to 100,000 followers.
I’m also pulling back the curtain on two recent content series—My Content Setup and Bought Back by AI—including the numbers they generated, what worked, what I wish I had done differently, and how I intentionally used them for different goals. One series brought in 636 new followers and 116,000 views, while the other generated 79,000 views, 283 followers, 800 email subscribers, my biggest brand deal to date, and helped support a $17,000 offer launch.
Most importantly, I’m sharing how to think beyond “going viral” and strategically build a series around the offer you ultimately want your audience to buy. From stronger hooks and retention strategies to consistent editing, CTAs, lead generation, and positioning, this episode will help you create a series that doesn’t just get attention—it actually moves your business forward.
What you'll learn
- Why it took me 104 days of consistently posting Reels before I finally hit 10K—and what happened after that.
- How content series can build trust faster by getting your audience to spend more uninterrupted time consuming your content.
- The biggest lessons I learned from my recent content series, including ideal Reel length, stronger hooks, retention tactics, and engagement opportunities.
- How Bought Back by AI helped me grow my email list, land a brand deal, and strategically lead my audience into a paid offer.
- How to structure your own content series so people recognize it, binge previous parts, come back for future episodes, and ultimately move closer to becoming a customer.
Resources & Links:
- Content series guide + library for FREE!
- Scalability
- Hour Rich
- Join Kajabi: 3 months for $99 + a bonus from me!
- Plug and Get Paid
- 150 Free Hooks
- IG University
- 30 Days of Manychat Pro FREE
- Learn how to run successful paid ads
Some of the links mentioned are affiliate links, which help to support this podcast at no additional cost to you!
Connect with Mya:
- Follow on Instagram @myanichol
- Join my email list
- Check out my website
- Watch this episode on YouTube
- Read this episode in blog format here
More about the Radical Disruption podcast:
Are you wanting to make waves in your industry, push the envelope, and change the way things are done in a radical way? Are you looking for tangible, tactical, and actionable steps that will help you build a sustainable business that stands out? You’re in the right place!
Radical Disruption is home to the disrupters. Here, you’ll learn how to take your business to the next level, break the status quo, and build a disruptive business.
Nursing student turned business and social media expert and host Mya Nichol (hey, that’s me!) shares the real and raw of the crazy journey of entrepreneurship and building a multi-six-figure business.
Through solo episodes and special guest interviews, you can expect honest conversations about throwing out the traditional way of business, scaling in a sustainable way, and becoming the go-to expert in your industry. It’s time to build a disruptive business. See you on Tuesdays!
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