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    Technology

    Q’s Tech Talks

    Q’s Tech Talks -a podcast hosted by the team at Q Division. Join us each week for a run down on the top trending topics in emerging and retail tech.

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    Copyright: © Copyright AtomicBrownBoy Productions

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    Latest Episodes:
    E59 Digital Menu Board Content Strategy + Design Mar 05, 2021
    Show notes

    Q Division talks with Dan Williams, Strategy + Commerce Partner, at Stratacache, the leading provider of intelligent digital signage, digital merchandising, mobile enablement, and rich media customer engagement at retail.
    Topics Discussed -
    -The Importance of a Content Strategy
    -Digital Menu Board Optimization + ROI
    -Common Mistakes in Digital Menu Board Design
    -In-Store Digital Menu Boards + Digital Drive Thru


    E58 Monetizing In-Store Retail Media Mar 05, 2021
    Show notes

    Q Division talks with Jonathan Rosen, SVP Content Strategy + Consumer Experience at PRN, a digital media company specializing in in-store retail media, a shopper marketing solution that activates shoppers along the path-to-purchase
    Topics Discussed -
    -Retail Media - Untapped Revenue Opportunities
    -Monetizing Strategies for Retail Media
    -Creating an In-Store Media Network
    Register for Jonathan's Upcoming Webinar
    https://www2.prn.com/monetization-webinar


    E57 Aki Technologies - Moment Marketing Science for Mobile Ad Personalization at Scale Feb 26, 2021
    Show notes

    Q Division talks with Risa Crandall, SVP CPG Strategy + Sales at Aki Technologies, https://www.a.ki/ a mobile marketing company using a unique strategy to determine mobile ad personalization and receptivity called Moment Marketing Science.
    Topics Discussed -
    What is Moment Marketing Science?
    Ad Targeting and Personalization at Scale
    Campaign Measurement: Impressions vs. Sales Lift
    Messaging Opportunities for Brands, Retailers + QSR
    Consumer Sentiment and Data Privacy


    E56 Searchspring: Intelligent Site Search + Merchandising Solutions for Retail Feb 12, 2021
    Show notes

    Q Division talks JoAnn Martin, VP of Marketing at Searchspring, a provider of intelligent site search and merchandising solutions for brands and retailers. Searchspring has helped customers like Moen, Fabletics, Volcom, Wild Fang and Alternative Apparel https://searchspring.com


    E55 Voice Strategy, Voice Commerce + Creating Usable Voice Experiences Jan 25, 2021
    Show notes

    Q Division talks with Scot + Susan Westwater, Co-Founders of Pragmatic Digital, and Co-Authors of the book; Voice Strategy, Creating Useful + Usable Voice Experiences. Topics discussed - Voice Commerce vs Voice Assistants, Consideration for Voice Strategies, Use cases for shopping and engagement, Voice Ux and Post COVID trends. https://www.pragmatic.digital​
    www.qdivision.us


    E54 CES 2021 Recap - COVID-Tech, Connected Home, 5G, Wellness Tech, TVs, + Robots Jan 21, 2021
    Show notes

    The team for Q Division attended this year's all digital 2021 CES event. Ben + Manolo break down all the main themes and tech trends from the show, discussing why some are important and why others are short-term concepts that will never see the light of day.


    E53 Tastry, A Sensory Science Company that "Taught a Computer to Taste" Jan 15, 2021
    Show notes

    In this episode we talk to Katerina Axelsson, Founder CEO of Tastry, A Sensory Science Company using chemistry + machine learning to provide amazingly accurate product recommendations. Tastry has unlocked how human senses interpret product chemistry


    E52 Charu Thomas, CEO at Oculogx talks about AR, BOPIS + Micro-fulfilment Jan 13, 2021
    Show notes

    Charu Thomas, built an award-winning AR tech that makes picking orders 40% faster and 80% more accurate over existing technology. Listen in as she shares her insights on the future of BOPIS, Micro-fulfillment and Augmented Reality.
    In this episode:
    - Evolving eCommerce supply chain, utilizing retail stores + micro-fulfillment centers
    - Adapting legacy systems to innovative supply chain and logistics models
    - Considerations for retailers, on evolving supply chain, logistics models and systems


    E51 Peak Holiday Season 2020 with Danny Shaw, Chief Revenue Officer - Oculogx Nov 12, 2020
    Show notes

    Preparing for Retail Holiday Season 2020: A discussion with Danny Shaw, Chief Revenue Officer at Oculogx on what could be an unprecedented peak season for retailers, e-commerce and supply chain.
    In this episode:
    -Peak season forecast for retail sales
    -How Brick/Mortar can capitalize on e-commerce
    -How to create better in-store + e-commerce customer experiences


    E50 Audio Branding, Rethinking Connected Consumer Experiences Nov 06, 2020
    Show notes

    In 2020, digital adoption has been accelerated, more people are interacting with brands using Voice Assistants and Smart Speakers. Audio branding is a critical part of how consumers will experience brands as part of the future of voice commerce. In this episode Co-Authors, Colleen Fahey + Laurence Minsky share insights on from their book "Audio Branding: Using Sound to Build Your Brand"


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