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    Business

    Pursuing Private Practice

    Welcome to the Pursuing Private Practice podcast, hosted by Jennifer McGurk, a Registered Dietitian and business coach. This podcast is your go-to resource for everything related to building and growing your private practice, whether you’re just getting started, leading your team, or celebrating a season of coasting.

    In each episode, we’ll dive into the real stories of dietitians navigating the ups and downs of private practice. You’ll hear about the challenges, wins, and lessons learned from dietitians who help clients reinvent wellbeing on their health journey. Get ready for actionable tips, proven strategies, and a behind-the-scenes look at what it takes to succeed in private practice.

    This show will empower you with the knowledge and inspiration to run your private practice like the CEO you are. CEO is not just a title— it means you are Choosing Extraordinary Opportunities.

    Advertise

    Copyright: © Jennifer McGurk 2019

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Creating a Unique Business Model with Carrie Dennett Jul 26, 2021
    Show notes

    I have always really admired Carrie's work, and I love reading her published articles in the media. Her message spreads far and wide, and she really contributes to spreading the non-diet message in this world.

    In this episode, we talk about the relationship between her private practice and her media work and how these two influence each other. She combines both to create a unique business model that serves her so well!

    Some of the topics discussed include:

    • Starting a private practice
    • Investing in yourself
    • The relationship between client work and media work
    • Staying grounded in our work

    Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!


    Fitting Business Growth and Achievement into Your Life with Leah Tsui Jul 19, 2021
    Show notes

    I am so inspired by this interview with Leah Tsui! She has been able to accomplish so much after just seven months of opening up her business.

    Leah and I discuss what it's like to own a business with an Achiever mindset (we are both Enneagram 3's!). We talk about how it feels to be constantly battling with thoughts of doing more and getting things done.

    We also walk through Leah's journey of opening up her business and growing and she shares about the support she has needed to get to where she's at in her business today.

    Some of the topics discussed include:

    • Finding boundaries with work and life
    • Diversifying business offers outside of 1-1 counseling
    • Spreading the intuitive eating + HAES message
    • Comparisons

    Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!


    Hiring Business Support as You Start and Grow Your Private Practice with Dawn Lundin Jul 12, 2021
    Show notes

    Dawn Lundin and I have such a great conversation in this podcast interview. We talk about starting a private practice and the kind of support we needed at that time, and we talk about how the need for the support continues past the beginning days of being a business owner.

    Dawn shares the details with us about all of the different people who have helped her in her own business since she started. This interview really highlights the fact that most of us truly do need support in our businesses in both the areas that we don't know very much about and the areas of business that we just don't like or aren't good at!

    I hope you are inspired by this interview!

    Some of the topics discussed include:

    • The inspiration behind Dawn's private practice
    • Rock bottom moments in business
    • Hiring business support
    • The power of relationships in business growth

    Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!


    Navigating Competition as an Intuitive Eating Dietitian with Charline Adriaens May 17, 2021
    Show notes

    Charline Adriaens joins us from Belgium for this episode! I loved having this conversation with her because intuitive eating has spread across the world in the past two decades.

    We discuss how culture affects Intuitive Eating, how Charline reaches her ideal clients specifically, and how she has grown her business from Belgium.

    This was such a fascinating conversation. Enjoy!

    Some of the topics discussed include:

    • Why Charline became certified as an Intuitive Eating counselor
    • Podcasting and marketing a private practice
    • How to think about competition in private practice

    Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!


    The True Value of Supervision for Dietitians May 03, 2021
    Show notes

    I absolutely loved recording this episode with Elyssa Toomey.

    We know how important supervision is, so we wanted to record an episode together to talk about the benefits of supervision, not only individual supervision, but group and peer supervision as well.

    I truly feel that supervision is key to growing as a professional and as a human being.

    Some of the topics discussed include:

    • Why supervision is helpful for your business
    • What you can expect to gain from supervision
    • How supervision helps with your client retention

    Sponsor:

    ✨ Business School is designed to guide you through every stage of building a private practice: getting set up, seeing your first clients, growing until you're fully booked, hiring a team, expanding your offers—and even learning how to coast when needed. Inside, you'll follow a step-by-step curriculum with the flexibility to choose the path that fits your current stage of business and life. You'll get access to advanced toolkits, templates, and systems for business topics like marketing and finances, but also for counseling skills and client support. Beyond the curriculum, you're supported by personalized 1:1 coaching, weekly office hours, and monthly themes that address the real challenges of private practice. The program keeps you moving forward with built-in accountability that builds resilience and confidence so you feel like a legit business owner.

    Learn more and apply here: https://pursuingprivatepractice.com/businessschool/

    Connect with Pursuing Private Practice:

    🎉 Instagram: @pursuing.private.practice

    📧 Email: Contact Us

    Free Resources For Dietitians at Any Stage of Business:

    🍎 The Ultimate Checklist to Start Your Private Practice

    ✨ Free Training: Get Clients Now 3-Day Challenge

    👯 Free Workshop: Hire Your Next Team Member

    💻 The Pursuing Private Practice Blog

    🎙️The Pursuing Private Practice Podcast


    The Key to Growing a Private Practice with Paula Miller Apr 19, 2021
    Show notes

    I'm so excited to bring Paula onto the podcast for this episode (her very first podcast interview ever!)

    Paula explains how she has grown her private practice over the past year and where she's at now. This is a really insightful episode about how much your business really can grow in one year, but also an honest reflection of the hard decisions that have to be made for that growth and because of that growth.

    I know you will get so much value from this episode!

    Some of the topics discussed include:

    • It's never too late to start a business
    • Utilizing your local community, even with a virtual practice
    • Letting go of responsibilities in order to grow your private practice
    • Everything is an experiment

    Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!


    Launching an Online Course with Taylor Wolfram Apr 12, 2021
    Show notes

    In this episode, Taylor Wolfram, MS, RDN, LDN, takes us through the launch of her new online course, The Anti-Diet Vegan Nutrition Course. Not only will you get to hear a behind-the-scenes take on the actual course launch, but you will also get to hear her honest story of experiencing burnout, things she wishes she had done differently, and her plans for launching again in the future.

    I love talking about online courses on this podcast, because the marketing plan for a course is pretty different from the marketing plan for a private practice. Thank you so much for this peek behind the scenes, Taylor!

    Some of the topics discussed include:

    • Taylor's motivation for creating her online course
    • The work needed behind the scenes before a course launch
    • The technology behind an online course
    • What Taylor would do differently during her next launch

    Sponsor:

    ✨ Business School is designed to guide you through every stage of building a private practice: getting set up, seeing your first clients, growing until you're fully booked, hiring a team, expanding your offers—and even learning how to coast when needed. Inside, you'll follow a step-by-step curriculum with the flexibility to choose the path that fits your current stage of business and life. You'll get access to advanced toolkits, templates, and systems for business topics like marketing and finances, but also for counseling skills and client support. Beyond the curriculum, you're supported by personalized 1:1 coaching, weekly office hours, and monthly themes that address the real challenges of private practice. The program keeps you moving forward with built-in accountability that builds resilience and confidence so you feel like a legit business owner.

    Learn more and apply here: https://pursuingprivatepractice.com/businessschool/

    Connect with Pursuing Private Practice:

    🎉 Instagram: @pursuing.private.practice

    📧 Email: Contact Us

    Free Resources For Dietitians at Any Stage of Business:

    🍎 The Ultimate Checklist to Start Your Private Practice

    ✨ Free Training: Get Clients Now 3-Day Challenge

    👯 Free Workshop: Hire Your Next Team Member

    💻 The Pursuing Private Practice Blog

    🎙️The Pursuing Private Practice Podcast


    "Coasting" in Your Private Practice with Amanda Mittman Apr 05, 2021
    Show notes

    I love this episode so much. Amanda Mittman joins us to talk about gaining the confidence to start a private practice, figuring out what the next steps are, and also knowing when you have to coast in your business.

    Amanda is a perfect example of this. She is so crazy busy right now with so much on her plate. She's not able to actually grow her private practice any more in this present moment, although she has goals and dreams for growing her business in the future. If you have ever felt this way, you will really relate to this episode. Amanda is a perfect example of someone who is taking the time to think about what's best for her business as an act of self care.

    Some of the topics discussed include:

    • Making a career change
    • Setting boundaries and creating a marketing strategy that supports them
    • You don't have to be "all or nothing" in your private practice
    • Saying "No" and dealing with the feelings of letting others down

    Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!


    Diet Culture, Infertility, and Motherhood with Toni Jacalone Mar 22, 2021
    Show notes

    I love Toni's story, and she shares so openly about it in this podcast episode.

    Her passion to help single mothers by choice is so apparent in her voice and in the content that she puts out into the world. This passion stems from her own fertility journey and she believes wholeheartedly in her mission.

    She explains exactly what her mission is and how she helps single mothers in this episode.

    Some of the topics discussed include:

    • Diet culture, infertility, and motherhood
    • Building a business around our passions
    • Single mothers by choice

    Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!


    What to Do When Your Private Practice is Booked Out with Amie Guice Mar 15, 2021
    Show notes

    I absolutely loved this raw and honest conversation with Amie Guice.

    We talk about what it means to be "full," or booked out, as a private practice dietitian. This means different things to all of us depending on our life situation and goals, and we discuss those different factors in this episode. Only you can decide when you're booked out.

    We also talk about what to do next when you do reach that place. This is actually a pretty common occurrence in private practice — once you've been in practice for a while, you will often reach the point where you don't have enough time to take on all of the clients who need support! Amie and I talk through what we both did when we reached that point, and I hope this conversation will give you some ideas of what you could do next.

    Some of the topics discussed include:

    • Amie's private practice journey, from "side hustle" to having a full client load
    • How to know when you're calendar is full
    • Working "in" your business vs. working "on" your business
    • Utilizing a "parking lot" as your business grows

    Visit https://pursuingprivatepractice.com/ to learn more about resources to start and grow your dietitian private practice!


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