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    Marketing

    Public Relations Stories and Strategies

    Every organization has a story people believe about it. Most leaders didn’t choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.

    Stories and Strategies is the Public Relations podcast that changes that.

    Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn’t a marketing function. It’s a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.

    This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

    Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.

    If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

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    Latest Episodes:
    Public Relations in the Age of Insularity Feb 24, 2026
    Show notes

    Trust used to flow upward. To experts, institutions, and authority.

    Then it shifted to “people like me.”

    Now even that circle is tightening.

    The 2026 Edelman Trust Barometer reveals a growing insularity: smaller tribes, hardened perspectives, and a widening mass-class divide driven by whether people believe the system works for them.

    Persuasion is shifting to trust brokerage, and what communicators, leaders, and businesses can do when trust itself has become the battleground.

    Listen For

    3:10 Skip the opening story and go right to the interview with Tim Weber

    3:47 What does it mean that we’ve moved from echo chambers to “turtle shells”

    7:21 Is polarization economic, cultural, technological—or all three?

    12:35 How can companies blunt fear and become true trust brokers?

    20:13 Will AI reinforce our biases and deepen our personal echo chambers?


    Guest: Tim Weber, Managing Director & EMEA Head of Editorial, Edelman

    LinkedIn | Instagram | Bio | Website

    2026 Edelman Trust Barometer

    Doug

    Substack | Website | LinkedIn

    Farzana

    Substack | Website | LinkedIn

    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.


    Apply to be a guest on the podcast

    Connect with us

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    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Why Brands are Too Serious… and Paying the Price Feb 17, 2026
    Show notes

    Can a joke really sell a brand? Or save it from sameness?

    Most campaigns sound the same because they’re afraid to sound wrong. Safe language, serious faces, purpose-heavy messages that all blur together.

    And yet one of the most successful creative agencies in North America has built its reputation by doing the opposite. Zulu Alpha Kilo lives by a simple motto… Fight Sameness… and they do it with humor, sarcasm, and a willingness to say the quiet part out loud.

    Why does that work? Why does making people laugh end up being the fastest way to earn trust?

    Why does honesty often land better as a joke than a lecture.


    Listen For

    3:01 Fast-forward to the start of the interview

    5:19 Check out an example of a funny (sarcastic) ad by Zulu Alpha Kilo

    5:36 Why does ad satire feel so personal to marketers?

    9:11 What tiny detail annoyed people in that absurd ad?

    Guest: Michael Siegers, Zulu Alpha Kilo

    Website | Instagram

    Doug

    Substack | Website | LinkedIn

    Farzana

    Substack | Website | LinkedIn

    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast


    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest


    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    When Your Message is Consistent, But Your Audience Isn’t Feb 10, 2026
    Show notes

    You can be the same person across every channel.

    Your social media accounts. Your YouTube. Your newsletter. Your blog. The same principles. The same voice. Often even the same message.

    And many of the people following you on LinkedIn are the same people who see you on Instagram, hear you on a podcast, or read your newsletter. Yet those same people can understand you, trust you, and remember you very differently simply because they encounter you in a different place.

    Not because you changed.

    Because they did.

    They arrive with different expectations.

    Different attention.

    Different patience.

    The channel shapes what they notice, what they believe, and what stays with them, even when the words don’t change at all.

    In this episode, we explore how platforms shape perception, why fractured identities are now the norm, and what that means for communicators who already know better but are running out of time and headspace.

    Listen For

    4:30 How do you tailor one piece of content for different platforms?
    6:04 Is it better to master one channel or be on many?
    7:49 Can AI help create content that still feels human?
    12:21 What’s the right way to use emojis on LinkedIn?
    16:35 Are we choosing content or are algorithms choosing for us?

    Guest: Molly Demellier, Sounds Profitable

    Email | Website | Sounds Profitable LinkedIn


    Doug

    Substack | Website | LinkedIn

    Farzana

    Substack | Website | LinkedIn

    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast


    Connect with us

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    The New LinkedIn: How Reach Actually Works now Feb 03, 2026
    Show notes

    You’re using LinkedIn wrong

    Not because you’re not smart… you are.

    It’s because you’re using yesterday’s LinkedIn.

    The platform is changing fast. The feed has changed, and the rules for reach have changed with it.

    This episode shows you what’s different now, and how to adapt without turning into a “content person.”

    Listen For

    3:29 What happens when you hit publish on LinkedIn?
    7:21 What makes a post perform well—and why does so much content flop?
    10:23 Should leaders be posting at all, and if so, how?
    14:49 Why did Alicia double down on LinkedIn as a career focus?
    20:42 Why are professionals afraid of being visible on LinkedIn?


    Guest: Alicia Teltz, The Hype Department

    LinkedIn | Website

    Doug

    Substack | Website | LinkedIn

    Farzana

    Substack | Website | LinkedIn

    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Is Silence Still Strategic When the World’s on Fire? Jan 30, 2026
    Show notes

    When the streets erupt, the headlines explode, and public pressure hits boiling point… can business leaders still afford to say nothing?

    In this episode tackle the growing tension between corporate responsibility and political risk. From a CEO letter in Minnesota addressing immigration-fueled violence to Keir Starmer’s high-stakes diplomacy in China, we ask: when the world demands clarity, is strategic ambiguity still a safe PR move?

    Listen For

    2:08 What is safety in numbers for corporate protest
    5:03 Is strategic ambiguity a smart way to stay neutral
    7:12 What is the Business and Democracy Commission
    9:48 How do leaders speak when policy moves faster than people
    12:09 Can the UK and EU trade with China and India without angering the US

    The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channel

    Folgate Advisors

    Curzon Public Relations Website

    Stories and Strategies Website

    Request a transcript of this livestream

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    How Personal Branding is Changing… and What You Need to Do Now Jan 27, 2026
    Show notes

    Personal branding is changing in real time. The first impression is no longer a handshake or a conversation. It is a clip you did not choose, a post someone else shared, a comment you left, or a quote that gets passed around without context.

    What actually builds trust across today’s platforms? It’s the different channels and how they shape different versions of you. Consistency matters more than polish. Algorithms and AI search now “interpret” your reputation.

    Today you need to build a personal brand that holds up when you’re not in the room.

    Listen For

    :22 What if people meet your story before they meet you?
    4:00 How does media reshape your message?
    5:23 How do you stay consistent across platforms?
    8:40 How do algorithms impact your brand?
    14:34 Why does personal branding really matter?


    Guest: Liz Brooks, Interview Valet

    Website

    Doug

    Substack | Website | LinkedIn

    Farzana

    Substack | Website | LinkedIn

    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    The Mark Carney Mic Drop in Davos Jan 23, 2026
    Show notes

    Canadian Prime Minister Mark Carney stood up in Davos and didn’t waste words. He gave a speech that cut through the noise.

    The room stood. The world noticed.

    He said, “If you're not at the table, you're on the menu.”

    People replayed that line like it was a lifeline.

    This episode of The Week Unspun comes straight from the snowy peaks of Davos, but the questions are sharp and wide-reaching.

    Can speeches still move people to action?

    Can we trust the Edelman Trust Barometer, or has its credibility fractured like the world it measures?

    And as the World Economic Forum eyes cities like Detroit and Dublin, what happens when the name “Davos” no longer fits the map?

    Listen For

    :51 What made Mark Carney’s Davos speech go viral?
    6:54 Why do some PR pros hate the Edelman Trust Barometer?
    9:38 Are we living in a “retreater” era of trust and communication?
    12:40 Should Davos be moved to Detroit or Dublin?
    18:15 Is short-form, flashy content reshaping public opinion?

    The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channel

    Folgate Advisors

    Curzon Public Relations Website

    Stories and Strategies Website

    Request a transcript of this livestream

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    How to Compete for Attention in a Distracted World Jan 20, 2026
    Show notes

    PR teams are being asked to win attention in a world that barely gives it. The problem is not reach. The problem is what happens after the click, after the view, after the impression. If your audience does not stay, nothing sticks. Not the message, not the trust, not the reputation you are trying to build.

    In this episode, we unpack why depth beats scale and why time spent is one of the most overlooked drivers of influence. You will hear a fresh way to think about loyalty, attention, and what it means to create content that people actually choose to come back to, even when the feed is endless.

    Listen For

    3:42 How do you separate scale from depth in brand storytelling?
    6:57 What makes podcast audiences stay or leave?
    10:20 How can stories compete for time in today’s distracted world?
    12:42 Why does audio create such a deep connection with listeners?
    15:28 Who really listens to podcasts today? And how is that changing?

    20:03 Answer to Last Episode’s Question from Guest Jenny Manchester


    Guest: Roger Nairn, Jar Podcast Solutions

    Website | Jar LinkedIn | Roger LinkedIn | YouTube

    Doug Downs

    Substack | Website | LinkedIn

    Farzana Baduel

    Substack | Website | LinkedIn

    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Is Davos Still a Forum? Or Just a Stage? Jan 16, 2026
    Show notes

    In this week’s The Week UnSpun, the panel takes on three high-stakes stories where influence, identity, and global perception collide.

    First, the team unpacks the latest flashpoint over Greenland, where the U.S. talks security, Denmark talks sovereignty, and Greenland quietly navigates the space in between. But is this really about narrative control, or something deeper, as David suggests, like the importance of alliances over authorship?

    Then, the conversation turns to Minnesota, where deadly ICE encounters have sparked a communications crisis over trust, legitimacy, and who gets to define the truth.

    Finally, the group turns to Davos, joined by 18-year World Economic Forum veteran Joanna Gordon, who lifts the curtain on how the global summit has evolved, and whether it still lives up to its founding ideals.

    Listen For

    2:03 Can Greenland Strengthen Partnerships Without Losing Autonomy?
    3:25 Are Small Nations Heard? Or Just Spoken For?
    6:43 Is the Real Crisis in Minnesota About Trust?
    11:45 Has Davos Lost Its Way in the Age of Attention?
    15:41 Does the World Economic Forum Have a PR Problem?

    Guest: Joanna Gordon

    LinkedIn

    The Week Unspun is a weekly livestream every Friday at 10am ET/3pm BT. Check it out on our YouTube Channel or via this LinkedIn channel

    Folgate Advisors

    Curzon Public Relations Website

    Stories and Strategies Website

    Request a transcript of this livestream

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Too Old for Public Relations? Why Age is Still the Industry’s Blind Spot Jan 13, 2026
    Show notes

    It doesn’t matter whether you’re 25 or 55.

    If you speak and people listen politely but not seriously, it hurts.

    Too young to be trusted.

    Too old to be creative.

    The message lands the same way.

    You are not seen. You are not heard. You are not valued.

    Ageism cuts in both directions and it leaves a quiet bruise that people carry long after the moment passes.

    How does this happen in Public Relations, a profession built on understanding people?

    It does. And ageism is a major component of the profession.

    That’s why a Cultural Reset is needed.

    Listen For

    4:50 What does a "cultural reset" in PR mean when addressing ageism?

    7:30 How does ageism quietly impact training and promotion in PR agencies?

    9:54 Do certain sectors of PR treat older professionals more fairly than others?

    15:55 Will AI help or hurt age diversity in PR careers?

    17:25 Answer to Last Episode’s Question from Guest Cindy Lang

    Guest: Jenny Manchester

    Centre for Ageing Better Website | LinkedIn

    Jenny’s Report An age-old problem: What can we do to tackle ageism in PR?

    Follow Farzana on Substack

    Follow Doug on Substack

    Curzon Substack

    Stories and Strategies Website

    Curzon Public Relations Website

    Are you a brand with a podcast that needs support? Book a meeting with Doug Downs to talk about it.


    Apply to be a guest on the podcast

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads | Bluesky | Pinterest

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


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