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    Marketing

    Public Relations Stories and Strategies

    Every organization has a story people believe about it. Most leaders didn’t choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.

    Stories and Strategies is the Public Relations podcast that changes that.

    Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn’t a marketing function. It’s a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.

    This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

    Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.

    If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

    Advertise
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    Latest Episodes:
    How to Make Internal Communications More Inclusive Jun 25, 2023
    Show notes

    Measurement is a key part of the success of any professional communications plan. And it’s the same with internal communications. But the right kind of measurement, and measuring the right things is just as important.

    A 2023 Deloitte Study shows 58% of corporate affairs leaders consider data and insights to be their top area for improvement. Good internal communication should go beyond proving value, it should be a strategic tool, helping leaders diagnose issues, find resources, create programs and take action based on insights from data analysis.

    Guest: Aniisu Verghese, Ph.D.
    https://www.aniisu.com/
    aniisu3@gmail.com

    Look for Aniisu’s newest book Inclusive Internal Communications on Amazon

    Leave a rating for this podcast with one click
    Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies

    Stories and Strategies Website

    Do you want to podcast? Book a meeting with Doug Downs to talk about it.

    Follow us on:

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    • Our NEW You Tube Channel

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    The Best PR Campaign that Changed the World Jun 11, 2023
    Show notes

    The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World over the last three quarters of a Century. CIPR is asking YOU to vote on one of the seven PR Campaigns shortlisted below as the best in the last 75 years:

    • 1948-59 Rosa Parks and the Montgomery Bus Boycott
    • 1960-69 Civil Rights Movement in the United States
    • 1970-79 The first Earth Day
    • 1980-89 AIDS activism: a medical breakthrough
    • 1990-99 Virgin Atlantic vs British Airways
    • 2000-09 iPhone Launch
    • 2010-19 Climate Change: The Paris Agreement
    • 2020-23 Covid, vaccinating the world


    You’re familiar with each of these including some iconic moments and sound bites, but how much do you know about the actual campaigns? We cover them all in this episode.


    If you were to pick just one… JUST ONE… what would it be?

    Read the CIPR News Release
    SPOILER - Voting closed June 23, 2023 and the winner was...
    2000-09 iPhone Launch

    Guest: Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield University

    Email a.gregory@hud.ac.uk

    On Twitter @gregsAnne


    Leave a rating for this podcast with one click

    Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies

    Stories and Strategies Website

    Do you want to podcast? Book a meeting with Doug Downs to talk about it.

    Follow us on:

    · LinkedIn

    · Twitter

    · Instagram

    · Facebook

    · Our NEW You Tube Channel

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    The Evolution of the Communications Engineer May 28, 2023
    Show notes

    With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications – we are going to need skilled people who know how to prompt the AI software successfully. Prompt engineering is a concept in artificial intelligence in which the description of the task the AI software is supposed to accomplish, is embedded in the input.

    Those who know how to speak with the software, to prompt the most effective outputs, become extremely valuable. Very quickly this is changing how young people prepare for a career in PR, with many including data science now in their studies.

    Aaron Kwittken saw this coming. He built a new PR platform that leverages natural language processing and machine learning to help brands more effectively target and pitch journalists around the world. It’s an idea that makes perfect sense now, but it was a tougher sell to investors when it first started.

    Guest: Aaron Kwittken, founder and CEO Prophet and Stagwell Marketing Cloud’s Comms Tech Unit
    Web page https://www.prprophet.ai/
    Aaron’s personal weg page https://aaronkwittken.com/
    Email Info@AaronKwittken.Com


    Leave a rating for this podcast with one click
    Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies

    Stories and Strategies Website

    Do you want to podcast? Book a meeting with Doug Downs to talk about it.

    Follow us on:

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    Oh the Things We Can Do With Generative AI (including Chat GPT) May 14, 2023
    Show notes

    It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully accessible to the public, it suddenly changed how we can create engaging and relevant content for our audiences, with just a few prompts.
    Not only can we CREATE content, but we can also gather valuable insights into customer behaviours and preferences like never before. By analyzing the data generated by customer interactions, businesses can identify patterns and trends they can use to optimize their strategies.
    But it’s all so new for so many of us. What exactly can we do with this NEW TOY?
    Leave a rating for this podcast with one click
    Guest: Brad Williamson, Lead Strategist Catch Digital
    Catch Digital website https://www.catchdigital.io/
    Email hello@catchdigital.io

    Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
    Stories and Strategies Website

    Do you want to podcast? Book a meeting with Doug Downs to talk about it.

    Follow us on:

    • LinkedIn
    • Twitter
    • Instagram
    • Facebook
    • Our NEW You Tube Channel

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    How AI Tools Are Already Impacting the PR Profession – And Where It’s All Going Apr 30, 2023
    Show notes

    We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really bubbled to the top.

    But with the launch of Open AI’s ChatGPT Tool in November 2022 based on the GPT-3 dataset there’s a sudden surge of interest in in the PR industry around what’s happening with Artificial Intelligence and how we might be either impacted or supported (depending on your personal level of optimism).

    An exceptional new report by Stephen Waddington and Andrew Bruce Smith, available through CIPR looks at 10,000 marketing tools and focuses its analysis on those related to public relations.

    And if you suspected Chat GPT is just the tip of the iceberg – you’re right.

    Download the Artificial Intelligence (AI) tools and the impact on public relations (PR practice (2023)

    Guest: Stephen Waddington, Founder and Managing Partner of Wadds Inc.

    Website https://www.wadds.co.uk/

    Email stephen.waddington@wadds.co.uk

    Follow on Twitter @wadds

    Follow on LinkedIn

    Listen to our 2020 episode with Jean Valin and Anne Gregory examining the AI in PR Ethics Report.

    Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies

    Stories and Strategies Website

    Do you want to podcast? Book a meeting with Doug Downs to talk about it.

    Follow us on:

    • LinkedIn
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    • Facebook
    • Our NEW You Tube Channel

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    FEED DROP – Micro Influencers – When Smaller is Better Apr 23, 2023
    Show notes

    This week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up With the Sister Brand. This episode was first published by Woman Up in early March 2023

    Macro influencers offer huge audience numbers, sometimes in the millions. But right now the trend is toward micro influencing and there are all kinds of reasons for that not the least of which is there are “fake” macro influencers out there charging insanely high fees AND THEY’RE BEING FOLLOWED BY BOTS.

    Micro influencers also tend to bring, not only a targeted audience but a loyal one. Forbes estimated micro influencers offer a 60% higher engagement rate which leads to a 20% higher conversion rate. They’re often more willing to work with new or smaller brands and best of all they provide access to niche communities.

    But how do you know the right micro influencer to choose? How do you know they’re “On Target?” And what kinds of fees are the going rate?

    Listen to, and follow, Woman Up With the Sister Brand https://thesisterbrand.com/podcast

    What do you think of the Feed Drop Concept? Let us know in this anonymous survey

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Social Media is OVERRATED!! Apr 16, 2023
    Show notes

    A 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on social media – ALL social media channels – is down… again. While Tik Tok ranks by far the highest for engagement, it too is in decline.

    But more and more leaders, PR pros, marketers, continue to rely on social media. Many think it’s just a matter of “going viral” or growing their following to the point they can be considered an influencer. None of that is impossible but maybe more than a little exaggerated. While social media has value, it’s increasingly evident it’s only a tool in the box.

    In this episode, PR veteran Robert Wynne has some cautious words about putting all your eggs in the social media basket.

    Guest: Robert Wynne, President Wynne Communications
    Email Robert rob@wynnepr.com
    Website https://www.wynnepr.com/
    Robert’s Book: The Persuasion Business on Amazon
    Check out the Med-PR Networking Conference in New York https://www.wynneevents.com/med

    Read the Social Insider blog referenced in these show notes.

    Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
    Stories and Strategies Website
    Do you want to podcast? Book a meeting with Doug Downs to talk about it.

    Follow us on:

    • LinkedIn
    • Twitter
    • Instagram
    • Facebook
    • Our NEW You Tube Channel

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    PR and Marketing for Web 3.0 Apr 02, 2023
    Show notes

    Web3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3 ecosystem. Web3 refers to the decentralized and distributed internet and the technologies that enable it.

    There are many ways to interpret Web3 communications. It might include using a decentralized social network or web forum to engage with audiences, using blockchain-based systems to track and verify the effectiveness of marketing campaigns, or using decentralized apps (often called dApps) to create interactive and immersive marketing experiences in a digital world.

    Guest: Robert Lund, Chief Creative Officer and Co-Founder Studio TBD
    Website https://studio-tbd.io/
    Twitter https://twitter.com/StudioTBD_NYC
    Insta https://www.instagram.com/tbd.products/
    Email info@studio-tbd.io

    Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies

    Stories and Strategies Website

    Do you want to podcast? Book a meeting with Doug Downs to talk about it.

    Follow us on:

    • LinkedIn
    • Twitter
    • Instagram
    • Facebook
    • Our NEW You Tube Channel

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Digging Deeper Into the Edelman Trust Barometer Mar 19, 2023
    Show notes

    Trust is at the core of all great relationships. With it, the living and working environment is energetic, productive, a joy to be in. Without it there’s lethargy and it’s almost impossible to move forward.

    Trust provides a sense of safety.

    For the last 23 years the Edelman Trust Barometer has helped leaders gauge who people believe in and who they expect to step up. Right now it’s business leaders who are assuming the leadership mantle. Business has emerged as an ethical force for good in an increasingly polarized world.

    In this episode we speak with the executive director of Intellectual Property of the Edelman Trust Institute.


    Guest Tonia Ries, Executive Director, Thought Leadership, Edelman Trust Institute
    trustinstitute@edelman.com
    2023 Edelman Trust Barometer https://www.edelman.com/trust/2023/trust-barometer
    Read the Facial Resemblance Enhances Trust study from McMaster University

    Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
    Stories and Strategies Website

    Do you want to podcast? Book a meeting with Doug Downs to talk about it.

    Follow us on:

    • LinkedIn
    • Twitter
    • Instagram
    • Facebook
    • Our NEW You Tube Channel

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    The Truth About Umms and Uhhs Mar 05, 2023
    Show notes

    If you aren’t accustomed to hearing your own voice it’s one of the first things that stands out… all those umms and uhhs.

    One out of every 60 words we say is umm or uhh.

    Interview guests will frequently ask “Could you edit all those out?”

    At Toastmasters someone is even assigned to count your umms and uhhs as you present and report them to you (that’s not distracting at all).

    But what do those verbal fillers really mean? Are they necessarily negative? Is there a threshold whereby too many suddenly becomes negative? Should you work to eliminate them from your speech?

    Or is it possible these little expressions are essential pieces of the fabric and machinery that make up verbal conversation and understanding?
    Guest Nick Enfield, BA (Hons) (ANU), PhD (Melbourne), FAHA FASSA FRSN
    Professor Linguistics, Director Sydney Social Sciences and Humanities Advanced Research Centre
    Email: nick.enfield@sydney.edu.au
    Website: http://nickenfield.org/

    Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
    Stories and Strategies Website
    Do you want to podcast? Book a meeting with Doug Downs to talk about it.
    Follow us on:

    • LinkedIn
    • Twitter
    • Instagram
    • Facebook
    • Our NEW You Tube Channel

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


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