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    Marketing

    Public Relations Stories and Strategies

    Every organization has a story people believe about it. Most leaders didn’t choose that story. They inherited it, stumbled into it, or lost control of it somewhere along the way.

    Stories and Strategies is the Public Relations podcast that changes that.

    Host Doug Downs talks with the communicators, executives, and strategists who understand that narrative isn’t a marketing function. It’s a leadership one. Each episode unpacks what actually shapes reputation, trust, and public perception at the highest levels, drawing on behavioral science, media intelligence, and the ethics that keep persuasion honest.

    This is public relations at the level serious leaders need it. Not tactics and press releases. The thinking behind why some stories win and others disappear.

    Ranked among the most listened-to public relations podcasts in the world, Stories and Strategies reaches leaders and communicators across six continents every week.

    If you are responsible for the story people believe about your organization, you cannot afford to guess. Follow Stories and Strategies wherever you listen to your public relations content.

    Advertise
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    • Spotify

    Latest Episodes:
    The Rise of Virtual Influencers and Global Engagement Apr 21, 2024
    Show notes

    Frankie is the dinosaur that went digital.
    The emergence and impact of virtual influencers can be seen in the United Nations' innovative climate change awareness campaign featuring a dinosaur named Frankie. This multifaceted initiative, which spanned a video in 38 languages, social media outreach, a children’s book, and various global events, successfully reached an audience of 2.2 billion.
    In this episode we dig into the strategies behind the campaign's broad reach, including content repurposing for diverse platforms and audiences, and the compelling use of personal narratives to forge a community rather than just an audience.
    Guest: Nicholas Bruneau
    Website | Email | Skype | LinkedIn
    Engage with Impact Website
    Engage with Impact on Amazon
    Check out the YouTube Trailer for the Engage with Impact book
    Watch Frankie the Dinosaur Video
    Rate this podcast with just one click

    Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies

    Stories and Strategies Website

    Do you want to podcast? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

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    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Exploring the Agile Framework for Communications Apr 14, 2024
    Show notes

    In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the UN, EU, World Bank and nonprofit organizations to demonstrate the power of agility in corporate communications today.
    A – Adopt a Startup Mentality
    G – Go Digital First
    I – Inspire with Personal Stories
    L – Leverage Your Content
    E – Empower Your Community
    Listen For
    7:32 Utilizing Digital Strategies Effectively
    9:32 Developing On-Message Tools
    16:54 Optimizing SEO
    Guest: Nicholas Bruneau
    Website | Email | Skype | LinkedIn
    Engage with Impact Website

    Engage with Impact on Amazon

    Check out the YouTube Trailer for the Engage with Impact book

    Watch the original 2012 video Science, It’s a Girl Thing

    Rate this podcast with just one click

    Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies

    Stories and Strategies Website

    Do you want to podcast? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Beyond the Script: Effective Customer Service Communication Apr 07, 2024
    Show notes

    In today’s competitive market, exceptional customer service is not just a luxury but a crucial element for business success. With the rise of digital interactions over traditional shopping experiences, customer service agents have become more than problem solvers; they are guides, educators, and relationship builders. Their ability to effectively interact with various types of people, in various kinds of moods, can be the defining factor between gaining loyal customers or losing them.
    Studies show the cost of acquiring new customers can be five to 25 times higher than the expense involved in retaining existing ones. So investing in the training and development of these agents is not merely an option, it’s a business imperative. Their role as the primary point of contact makes them vital in shaping customer experiences and sustaining the company’s competitive edge.
    Guest: Priscilla Brooke
    Website | Email | X | Instagram
    Priscilla’s podcast Happy to Help
    Priscilla Brooke is the Head of Podcaster Success for Buzzsprout, a podcast-hosting service, based in Jacksonville Florida.
    Rate this podcast with just one click
    Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies

    Stories and Strategies Website

    Do you want to podcast? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast.

    Connect with us
    LinkedIn | X | Instagram | You Tube | Facebook | Threads

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    Setting the Rules: Why and How to Regulate AI in Public Relations Mar 31, 2024
    Show notes

    What are the rules?
    In an era where artificial intelligence is revolutionizing communications and marketing, this episode dives into the critical conversation about the impact of AI, the void of formal regulations, and the industry's quest for ethical self-regulation.
    It may well be up to us as a profession to craft our own ethical guidelines and envision what effective self-regulation could look like to safeguard the future of communications.

    In this episode, a glimpse into what those regulations might look like. And should we even have rules for something we don’t really understand yet?

    Listen For
    5:29 The Revolutionary Impact of AI and the Need for Self-Regulation
    6:47 The Broader Influence of AI and the Challenge of Regulation
    9:53 The Premature Nature of AI Regulation and the Importance of Education
    14:07 Self-Regulation, Ethical Guidelines, and the Potential Role of Gen Z

    Guests:
    Professor Christian Stiegler
    LinkedIn | Guiding Light | Website
    Prof. Dr. Christian Stiegler is the Director of Guiding Light - an international organisation for ethics and sustainability in technologies. As an award-winning researcher and internationally renowned expert on emerging technologies, he writes and speaks extensively on subjects such as XR, AI, technology ethics, the metaverse and emerging technologies.
    Manuel Hűttl, CEO Milk & Honey PR
    LinkedIn | Facebook | Instagram | Website
    Manuel Hüttl is Partner and CEO of Milk & Honey PR, a global Public Relations agency dedicated to shaping brand reputation. He is an industry veteran with over twenty years of experience, and opened Milk & Honey’s first continental Europe office in 2022. Manuel Hüttl holds various board positions and leads the AI Steering Group at Milk & Honey PR.
    Download the AI Ethical Playbook by Milk & Honey
    Rate this podcast with just one click
    Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
    Stories and Strategies Website

    Do you want to podcast? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

    Connect with us
    LinkedIn | X | Instagram | You Tube | Facebook | Threads

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    The Power of Podcasts for Developing Brand Affinity Mar 24, 2024
    Show notes

    Tyler Chisholm is the CEO of a leading marketing firm and the creative force behind a popular Calgary-based podcast that shines a spotlight on local leaders and innovators.
    In this episode Tyler shares his strategic insights on how podcasting can be a powerful tool for developing brand affinity, engaging with a community of listeners, and creating a loyal customer base.
    Listen For
    7:01 Overcoming Initial Hesitations
    10:10 Podcasting as a Business Tool
    18:59 Content Repurposing and Engagement Metrics
    Guest: Tyler Chisholm
    Website | Email | X | LinkedIn | Instagram | YouTube | Facebook
    Listen to Tyler’s podcast Collisions YYC
    Rate this podcast with just one click

    Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies

    Stories and Strategies Website

    Do you want to podcast? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast.

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    The Strategic Storyteller Mar 17, 2024
    Show notes

    Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic purpose.
    In this episode, Doug, and Mike Nachshen dive into the profound impact of narrative alignment with business goals.
    The discussion emphasizes the necessity of strategic intent behind stories, citing examples by Marriott Hotels, a Fortune 50 company, and Ronald Reagan at the Berlin Wall.
    Listen For:
    03:44 Strategy Over Story
    07:19 The Physical Power of Messaging
    10:01 Audience Desires vs. Business Goals
    18:53 The Historic Call to Action
    Guest: Mike Nachshen, Fortis Strategic Communications LLC
    Website | LinkedIn
    Read Mike’s article in PR Daily about Why Strategy Beats Storytelling Every Time
    Reagan Library Berlin Wall Speech
    Rate this podcast with just one click
    Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies

    Stories and Strategies Website

    Do you want to podcast? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    The Legal Implications of Employee Reviews Mar 10, 2024
    Show notes

    In this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing and reevaluating their online review strategies. The Bureau has put the spotlight on the potential bias of employee-generated reviews and testimonials, signaling a need for companies to monitor these contributions closely.
    Yet, in the realm of internal communications, encouraging employees to be brand champions is considered foundational. So, where does the line between advocacy and bias lie?
    And it isn’t just Canada moving in this direction. There are signs the United States, UK, and Australia may be too.
    How can organizations navigate this complex landscape?
    Listen For
    4:32 Is it Still Legal for Your Employees to Leave Reviews Without Declaring They are Employees?
    10:37 This is Happening in the US, UK, Canada, and Australia
    15:43 The Role of Disclosure in Employee Reviews
    18:38 Influencers and Native Advertising Ethics
    Guests: Gavin Tighe and Stephen Thiele
    Website | Gavin email | Stephen email
    Listen to Gavin and Stephen’s podcast Beneath the Law
    Rate this podcast with just one click
    Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies

    Stories and Strategies Website

    Do you want to podcast? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

    Connect with us
    LinkedIn | X | Instagram | You Tube | Facebook | Threads

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    The Ukrainian PR Army Mar 03, 2024
    Show notes

    For the past 2+ years nights have been tense in Kyiv and throughout Ukraine.
    Julia Petryk, one of the co-founders of the Ukrainian PR Army joins us one evening to share what life is like now and the critical role of communications in the ongoing conflict. The efforts of the PR Army have helped mobilize a formidable information front to combat disinformation and keep Ukraine's situation in the international consciousness.
    This episode offers a unique look at the power of strategic communication in times of war and the unyielding fight for national identity and sovereignty.
    Listen For
    3:15 The Role of PR in Conflict Zones
    4:37 Founding the Ukrainian PR Army
    13:56 Utilizing AI in Counteracting Disinformation
    23:25 How PR Pros can Help
    Guest: Julia Petryk
    Website | Ukraine PR Army Website | Email | X | LinkedIn | Instagram | Facebook
    Read Kateryna’s Story on the PR Army website
    Rate this podcast with just one click
    Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies

    Stories and Strategies Website

    Do you want to podcast? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    The Evolution of Royal PR Feb 25, 2024
    Show notes

    Managing public relations for the British Royal Family is an intricate world, particularly now amidst the backdrop of King Charles III's health concerns. Two people who’ve been very close to that world are David Yelland, former editor of the Sun in the UK, and Simon Lewis who… managed public relations for the Royal Family under Queen Elizabeth II.
    In this episode we explore the evolution of public relations strategies within the Royal Family. Simon and David share their insider perspectives based on their experience. What are the biggest PR challenges facing the Royals today with the health of King Charles III in question? How has the Royal Family adapted to the digital age? And what advice would they give today?
    Listen For
    3:11 The Evolution of Royal Communications Strategy
    4:42 Reviewing the Importance of Simon’s Role as the First Comms Director for the Royal Family
    5:54 Transparency and Openness Within the Palace
    10:03 The Importance of Duty and Public Service
    Guests:
    Simon Lewis, former Communications Director for Queen Elizabeth II
    David Yelland, former Editor of the Sun
    Listen to Simon and David on their podcast “When it Hits the Fan” as produced by Raconteur for BBC Radio 4 and BBC Sounds.
    Rate this podcast with just one click
    Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
    Stories and Strategies Website

    Do you want to podcast? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


    PRovoke Media Asia-Pacific Comms Leader Study Feb 18, 2024
    Show notes

    The third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance (ESG) as a key driver behind rising optimism and budgets for communications leaders. But underneath the top layers, there’s uncertainty.
    Listen For
    4:21 The Importance of ESG in Asia Pacific
    7:50 The Role of Communications Teams and ESG
    9:25 Measurement of ESG Efforts
    13:32 DEI Challenges
    Guest: Arun Sudhaman
    Website| X | LinkedIn | Instagram | Facebook
    Read the PRovoke Media 2023 Asia-Pacific Communications Index
    Rate this podcast with just one click
    Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies

    Stories and Strategies Website

    Do you want to podcast? Book a meeting with Doug Downs to talk about it.

    Apply to be a guest on the podcast

    Connect with us

    LinkedIn | X | Instagram | You Tube | Facebook | Threads

    Request a transcript of this episode

    Send us a note about this episode. We'll reply and thank you on a future episode

    Support the show


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