From Clinic Shutdown to Capitol Testimony: How Two Montana PTs Took on Legislation Jul 22, 2025

What happens when two rural physical therapists in Montana are forced to shut down their clinics during COVID? For Emily Herndon and Samantha Schmidt, it was the beginning of something much bigger—a journey into legislative advocacy that would change physical therapy in their state.

In this episode, they share how a telehealth billing loophole, a lawyer husband, and sheer necessity propelled them into leadership roles within the APTA. From drafting legal opinions to fighting for Medicaid reimbursement above Medicare rates, this conversation is packed with insight, strategy, and inspiration for any PT ready to make change.

If you’ve ever thought, “What can one PT really do?” — this episode is your answer.

Topics Covered:

Discovering telehealth parity in Montana law
Getting 40+ insurers to change how they reimburse PTs
How to start advocating (even if you’ve never done it before)
The dry needling legislation loss—and what it taught them
Building a cost-per-visit case to fight for better Medicaid rates
The importance of showing up and being “at the table”

Guests:

Emily Herndon, PT
Samantha Schmidt, PT

Subscribe & Follow:

The Process Whisperer: Turning Cancellations Into Cash Flow Jul 17, 2025

Guest: Josh (Operations Consultant & PT Process Strategist)

Get Paid for What You're Already Doing: Griffin Shimkus on Simplifying RTM Jul 14, 2025

In this episode of PT Pintcast, we sit down with Griffin Shimkus, co-founder of RelayRTM, to explore the future of RTM (Remote Therapeutic Monitoring) and why your clinic should be paying attention now.

Griffin shares how his background in home health led to creating a solution that helps clinics capture revenue they’re currently missing — without new apps, new tech, or upfront costs.

We cover:

What RTM is and why it matters
How RelayRTM is different (SMS-based simplicity!)
Medicare’s upcoming changes in 2026
How to get started with no financial risk
Griffin’s parting shot for clinic owners: this is care-first, not code-first

The Hidden Costs of Bad Hiring in Healthcare Jul 10, 2025

In this episode, we sit down with Christian, a top-tier healthcare recruiter and the mind behind one of the largest LinkedIn communities for rehab professionals (170K+ members). Christian pulls back the curtain on what really drives hiring success for physical therapy clinics — and what’s quietly sabotaging it.

If you're a PT clinic owner, healthcare manager, or even an overwhelmed therapist stuck doing HR between patients, this episode will change the way you look at recruiting forever.

Leading in the AI Era Jul 09, 2025

What does it really mean to be a leader in today’s complex healthcare world? In this conversation, Jimmy McKay sits down with two long-time friends and leadership pros — JJ and Lucas — to challenge outdated leadership myths and offer a roadmap for leading with empathy, clarity, and impact.

Whether you're a clinic owner, healthcare manager, or a PT looking to step into more responsibility, this episode breaks down the shift from old-school top-down authority to human-centered leadership that actually works.

In this episode, we cover:

Why mentorship might be holding you back, and how coaching is the unlock for growth
A powerful story from the FDNY that reshaped Jimmy’s view of leadership
The real impact of your words in clinical care — and how most PTs are unintentionally digging emotional holes
Why stealing from other industries (hospitality, venture capital, tech) is crucial for innovation in PT
How to think about AI as a force multiplier instead of a threat
What JJ means by: “The future will reward people who are uncomfortable in the right ways”

This episode will leave you thinking differently about how you lead, speak, and grow in your career — and it might just spark the shift you didn’t know you needed.

Guests: J.J. Kuczynski and Lucas VanEtten

3 Guerrilla Marketing Moves Every Physical Therapist Should Steal Jul 08, 2025

Episode Highlights:

Referral Logic & Golden Tickets: Drop referral pads, skip plans-of-care—what really adds value.
Client Intro Videos: Capture warm trust with short, unscripted therapist intros.
AI Personalization: Automate video personalization to scale.
Hyper‑Local Ads: Use geofencing and zip-code targeting like a Rockstar realtor.
Reactive Marketing: Learn from Oreo’s “Dunk in the Dark” and Wendy’s Twitter swagger.
Times Square Pop-up: We pitch the “Doctor Is In” live experiment—raw interviews, real people.

Tools & Resources Mentioned:

Vistaprint (Golden Tickets)
AI video creation tools
Geofencing ad platforms
“Doctor Is In” pop-up blueprint (coming soon!)

APTA Future of Rehab Therapy Summit: PREVIEW Jul 07, 2025

Katie Sutton and Jimmy McKay dive into the major shakeups coming in rehab therapy:

- The PT/PTA/OTA workforce shortage and why high schoolers are choosing other paths

- The power of *unpacking* a career before diving in

- 5–10% innovation boosts that actually stick—no panaceas

- Why PTAs and digital tools are set to shoulder more care (and business!) load

- The importance of leaning into *unsafe* zones first — “luck favors the bold”

Tune in from DC as we head to the summit—expect insights, surprises, and actionable predictions!

From Cancer to Clinics: How Cynthia Built a PT Empire with Grit and Grace Jul 03, 2025

How do you build a thriving physical therapy business in the middle of Manhattan while surviving cancer—three times—and undergoing a lung transplant? You lean on grit, community, and the undeniable will to live, love, and lead.

Meet Cynthia, a force of nature in the PT world and beyond. In this powerful conversation, Cynthia shares:

Her experience as a three-time lymphoma survivor
Starting her first PT clinic at age 29 with a platinum Amex and a dream
How Team in Training and endurance sports became both personal therapy and business rocket fuel
The leadership lessons she learned scaling seven NYC clinic locations
Why building a practice is a lot like training for a triathlon: painful, joyful, and always worth it

You’ll hear about resilience, self-talk, business mistakes, and the moments that shaped her as a healer and leader. Whether you’re a clinic owner, PT student, or just someone navigating adversity—this one’s for you.

⏱️ Chapters / Timestamps:

00:00 – Intro: Why PTs Make Great Storytellers

00:22 – Cynthia’s Life-Defining Grit

02:50 – Starting a Practice After Cancer

05:30 – Business Failure, Then Business Boom

08:00 – Treating Patients Through Chemo

10:30 – A Second Diagnosis and Choosing Fertility

13:40 – Endurance Training as Healing

17:00 – Building Client Cohorts Through Triathlons

19:15 – Coping Mechanisms and Self-Talk

23:00 – Leadership Lessons from Scaling in NYC

25:10 – Strategic Partnerships: Can’t Do It Alone

27:30 – Building a Brand That Heals and Inspires

Build a 7-Figure PT Network with Guerrilla Marketing Strategies Jul 01, 2025

Physical therapists: tired of relying on referrals that never come? Discover how concierge PT and podcast host Dave Kittle uses high-trust networking events to fuel cash-pay patient growth, referral partnerships, and collaborative opportunities — all without traditional ads.

Learn how to structure the perfect dinner event, avoid overdoing your outreach, and build lasting relationships with providers and businesses in your area.

Chapters:

00:00 - Intro: Why Relationship-First Marketing Wins

03:12 - Why Guerrilla Marketing is the New Standard

07:45 - Dinner Strategy 101: Who to Invite, What to Ask

15:22 - The “High School You” Question That Stops People Cold

20:40 - How Table Layout Impacts Conversation Dynamics

27:51 - Don’t Overdo It: The Anti-Scavenger Hunt Rant

34:00 - Luxury Personal Training & MSO Partnerships

39:20 - How to Collaborate Without Competing

43:12 - Creating a Rise-Together Provider Network

Why 50 Podcast Downloads Matter More Than You Think Jun 30, 2025

In this episode, Jimmy McKay sits down with podcasting legend Dave Jackson of School of Podcasting to answer a key question for healthcare providers and clinic owners: Is podcasting worth it if your show is small?

Dave shares insights from nearly 20 years of podcasting experience, including:

Why 50 downloads could outperform 5,000 YouTube views
What makes a podcast “successful” beyond numbers
The case for audio-first content and short-form video
Real-world examples from niche creators (including chameleon breeders

The Future of PT: Salaries, Burnout & AI with Heidi Jannenga Jun 26, 2025

Heidi Jannenga returns to PT Pintcast to break down the 10th annual State of Rehab Therapy Report. This year’s conversation covers the bright spots—like salary growth and the increased adoption of hybrid care—and the hard truths about burnout, job-hopping, and the pressure on clinic margins. Heidi also shares how AI is already reshaping clinical workflows and why hybrid care will likely become the new standard.

We also spotlight the work of the Rising Tide Foundation, which is helping bring more diverse students into the PT profession with scholarships, networking, and mentorship.

What You’ll Learn:

Key takeaways from the 2024 Rehab Therapy Report
The current state of PT salaries and student debt
Why burnout and clinician turnover remain big issues
How AI and hybrid care models are shaping the future
The impact of the Rising Tide Foundation on the profession

Links & Resources:

Rising Tide Foundation: rising-tide.com
Heidi Jannenga: WebPT

Subscribe to PT Pintcast:

Ditch Insurance, Build Freedom: Cash Practice Strategies That Work in 2025 Jun 24, 2025

In this value-packed episode, host Jimmy McKay sits down with Aaron LeBauer, a leading voice in the cash-based physical therapy world, to bust myths, challenge industry assumptions, and unpack what actually works when building a profitable PT business today. They cover the evolution of PT opportunities post-pandemic, how to position your services in a shifting economy, pricing strategies, the reality of insurance limitations, and why creating genuine value always trumps traditional pathways.

Whether you’re a new grad or a seasoned PT, this episode will reshape the way you think about the future of physical therapy and entrepreneurship.

From 2 to 162 Clinics: How Smart Marketing Scales Physical Therapy Practices Jun 23, 2025

In this episode, Kayla breaks down how JAG Physical Therapy scaled from 2 locations to over 160 — and the marketing strategy behind it.

We cover:

Why every patient experience is a marketing moment
How to measure ROI without obsessing over it
Using EMR data to improve campaigns
Partnering with local communities (not just physicians)
Tactical advice for solo PTs to get started

How Therapists Can Sell Without Feeling Icky Jun 20, 2025

Episode Highlights:

Referral Insights: Clinicians share why asking outright—or subtly—for referrals is crucial, and how patient follow-up (calls/emails) prompts results. Role-playing helps staff find comfortable scripts.
Therapist Conviction: Healing effectiveness increases when clinicians genuinely believe in interventions—conviction influences patient decisions.
GPT‑Generated Scripts: Leverage AI tools (like ChatGPT) using persuasive frameworks (Hormozi, Cialdini) to generate patient-friendly referral prompts.
Product Sales & TikTok Shop: Therapists explore new income via affiliate marketing. Understanding affiliate structures (TikTok cut vs direct deals) and how “creator communities” amplify reach.
Collective Strategy: Imagine a collaborative PT content network—sharing product/tech videos to grow collective influence and income.
Patient-Centric Authenticity: Overcoming ego, prioritizing patient benefit, and celebrating small wins (“peak of happiness”) with reviews and referrals.
Challenge from Jimmy: Who’s up for a Bigfoot plantar fasciitis evaluation video?

AI Scribes in PT: Time-Saving Tool? Jun 19, 2025

Aaron Bauer joins the show to unpack the evolution of AI scribes in physical therapy. He explains how ambient AI tools like Athelas AI Scribe are reducing documentation time, increasing note quality, and making patient care more efficient — all while staying HIPAA compliant. Whether you're tech-savvy or hesitant, Aaron breaks down how easy it is to implement AI into your workflow and the surprising benefits you might not expect.

Key Topics:

The difference between ChatGPT and true ambient AI
Why “scribe” is a misleading term for modern AI tools
How PTs can save an hour a day using AI
Verbal note-taking tips for more accurate documentation
Improving coding accuracy and compliance
Multilingual support, template flexibility, and patient experience gains

✅ Subscribe on Apple Podcasts

AI Scribes in PT: Time-Saving Tool or Legal Risk? Jun 19, 2025

Aaron Bauer joins the show to unpack the evolution of AI scribes in physical therapy. He explains how ambient AI tools like Athelas AI Scribe are reducing documentation time, increasing note quality, and making patient care more efficient — all while staying HIPAA compliant. Whether you're tech-savvy or hesitant, Aaron breaks down how easy it is to implement AI into your workflow and the surprising benefits you might not expect.

Key Topics:

The difference between ChatGPT and true ambient AI
Why “scribe” is a misleading term for modern AI tools
How PTs can save an hour a day using AI
Verbal note-taking tips for more accurate documentation
Improving coding accuracy and compliance
Multilingual support, template flexibility, and patient experience gains

How Sharing Patient Stories Can Transform Your PT Business Jun 17, 2025

What if a single Instagram post led to your next top referral partner? In this episode, Jimmy McKay is joined by Dave Kittle and Tony Maritato to break down the power of real patient content, community trust, and creating before you’re “ready.” You’ll hear how a free golden ticket visit turned into a viral story and why content is the gateway to opportunity — even if no one’s watching (yet). Plus, how AI is helping therapists reduce cognitive load and focus more on patient care.

Resources & Links:

Revolutionizing PT Clinics: Thrive Med's Path to Increased Profitability Jun 16, 2025

What if your clinic could generate an extra $10K–$20K per month—legally and sustainably—without seeing more patients or hiring more staff?

That’s the question today’s guest, Chad O from Thrive Med, is answering for physical therapists and clinic owners looking to break out of the hamster wheel of healthcare. The Thrive Med model helps outpatient rehab clinics integrate ultrasound-guided trigger point therapy, dry needling, and other medically billable services into their existing workflow—even in states like New York where PTs can’t perform them directly.

Robots, Rehab, and Rewriting Neuro Recovery with Joshua Breighner Jun 14, 2025

Joshua Breighner, owner of Walk in New York, joins the show to reveal how his neurorehab clinic in Midtown Manhattan is breaking down barriers in access to cutting-edge rehab technology. From robotic exoskeletons to sustainable market access strategies, Joshua explains how tech can drive evidence-based care—not just look impressive.

We dive into:

What neuroplasticity-first technology looks like
How PTs can align tech adoption with hospital KPIs
Why underutilized tools are your best starting point
Making robotic rehab accessible through insurance
Preventing expensive tech from collecting dust post-purchase

This episode is essential for PTs, clinic owners, and healthcare entrepreneurs curious about bringing meaningful innovation into their practice—without getting lost in hype or red tape.

Are PT Mills Bad? The Debate Nobody Wants to Have (But Needs To) Jun 13, 2025

In this no-holds-barred discussion, Jimmy McKay sits down with Tony Maritato and Dave Kittle to ask a question most PTs avoid: is operating like a “mill” really that bad? They break down the realities of modern reimbursement, how patients actually perceive care models, and what savvy clinic owners can do today to thrive — even in a crowded system.

Topics Covered:

Clinic scheduling & reimbursement challenges
Perception vs. reality: What “mill” clinics get right (and wrong)
The power of telehealth: Turning intake calls into evaluations
How trust is built (or broken) before the first visit
Leveraging Medicare’s current rules to innovate service

Links & Resources:

Broadway Needs Better PT: Marissa Schaefer on Reconditioning and Recovery Jun 12, 2025

What does it take to keep Broadway performers injury-free and on stage? Marissa Schaefer, PT and founder of FlySpace in NYC, joins Jimmy to unpack the challenges of performer rehab and why most PT models aren’t built for this level of demand.

We talk about the “reactive” care systems that dominate the industry, the concept of reconditioning after injury, and how PTs can better serve high-performance artists.

Topics Covered:

A day in the life of a Broadway performer
The biggest gaps in performing arts healthcare
How PTs can become better prepared for this population
Why “The show must go on” is the wrong mindset
The gold standard performer health system (and what’s holding us back)

Guest: Marissa Schaefer, PT, DPT

Is AI Coaching the Future of Physical Therapy? Jun 11, 2025

In this episode of PT Pintcast, Jimmy McKay talks with Dave Kittle and Tony Maritato about the cutting edge of physical therapy and healthcare delivery:

What Apple’s new AI coaching platform means for PTs
How behavioral science is changing patient engagement
Why some of the most forward-thinking PT clinics don’t take students
What defines a PT mill, and why the profession needs a clearer answer
How remote monitoring and storytelling can shape better outcomes

This Is How Physical Therapists Should REALLY Be Marketing in 2025 Jun 10, 2025

In this episode, the PT Pintcast crew — Jimmy, Dave Kittle, and Tony Maritato — unpack the difference between what PTs do and what they sell. Spoiler: It’s not shockwave therapy. From leveraging emotional branding to avoiding compliance pitfalls, this is the episode every growth-minded clinic owner needs.

Topics Covered:

How De Beers built billion-dollar meaning — and what PTs can learn from it
Why “primary care PT” might be a branding trap
How clinics like Rehab 2 Perform show (not tell) their value
The power of focusing your message to grow faster
A cautionary tale: $573,000 refunded due to a Medicare membership mistake

Connect with Us:

Building Safer Rehab Tools—From Scratch Jun 09, 2025

From prototyping with elastic straps to running a multi-product health tech company, Shon Harker is redefining what it means to “build better rehab.”

In this episode, we explore how he creates safer treadmills, gait-retraining tools, and functional resistance systems — all grounded in real-world clinical needs. He breaks down how motorless treadmills reprogram movement, the power of walking in neuroplasticity, and why execution always beats ideas.

Guest: Shon Harker

CEO & Founder, Innovator of multiple rehab and training systems

What can healthcare learn from LEGO? Jun 06, 2025

What can healthcare learn from LEGO?

Breaking Down Your Financial Playbook Jun 05, 2025

Original Airdate: Oct. 17, 2022

Will Butler is a physical therapist turned financial advisor on a mission to change healthcare by improving the lives of clinicians through financial education and planning.

Episode Takeaways

A story of football and financial planning
Types of disability insurance
A financial instrument reviews for perspective and confidence
Money matters to all adults

Three Questions

Who is someone the audience should follow to learn more about today’s topic? Instagram account - @disappointingaffirmations by Dave Tarnowski
What is something the audience should take a look at if they want to take a deeper dive into some of the things we talked about today? Graham Stephan Youtube Channel
Why should people care about this episode/topic? Of all things you replace, time is not one of those things.

Parting Shot

“When you engage a professional, respond to the professional even if you’re uncomfortable with the feedback you might receive.” - Will Butler

The Future of Rehab: Why PTs Must Lead or Be Left Behind Jun 05, 2025

Physical therapists, clinic owners, and healthcare innovators—this one’s for you.

Marketing to Patients Who Actually Want PT (Here’s How) Jun 02, 2025

In this episode of PT Pintcast, we’re calling out the BS behind long hospital waitlists and helping private practice PTs cut through the noise. If you’ve ever wondered how to build a patient base from scratch, market to people who are actually motivated, or show up on social media with value — this one’s for you.

You’ll learn:

How to create patient-focused content before you even treat your first client
The psychology of pain, urgency, and price in physical therapy
Why direct access and same-day care is the true advantage for private practices
The overlooked content that builds trust before the evaluation

The AI Shift in PT: Letting Go, Leveling Up May 29, 2025

Tony Maritato and Dave Kittle return to PT Pintcast with a deep (and hilarious) dive into the future of physical therapy, AI’s role in care, and how clinicians can thrive by adapting—not resisting.

PT Clinics Are Media Companies Now. Act Like It. May 27, 2025

In this episode, we dismantle the traditional content grind and replace it with a Netflix-inspired approach to content creation for clinics. Jimmy, Tony Maritato, and Dave Kittle riff on wild ideas — from pirate therapy and PT on oil rigs, to BYOB group therapy and recruiting with Casey Neistat-style vlogs.

What You’ll Learn:

How to structure content seasons that actually drive business
Why “day-in-the-life” videos may be the best recruiting tool no one is using
The psychology behind clinic branding and commitment over applications
How to outsource video and content without lifting a finger
The future of content in PT: bulk recording, binge releases, and paid distribution

Mentioned in This Episode:

The #1 Mistake PT Clinics Make with Billing (And How to Fix It) May 26, 2025

Burnout, billing chaos, and low reimbursement are crushing PT clinics — but it doesn’t have to be that way. In this episode, Jimmy is joined by Aaron Bauer and Averil Sutcharfrom Athelas, a tech-first company tackling healthcare’s toughest problems using real-time data, automation, and AI.

They share their journeys from practicing PTs to clinic advisors, and how they’re helping teams reclaim time, improve margins, and actually enjoy patient care again.

In This Episode:

Why most PTs are doing too much and charging too little
The silent killers: poor claim submissions + delayed denials
Why having a biller ≠ having a handle on your revenue
How AI cuts documentation by 90%
What better data visibility means for front desk and ownership
Why AI won’t replace clinicians — but will replace non-adopters
Real stories of clinics increasing profit and opening new locations
The new gold standard: First-pass rate and 90-day denial metrics

Can Debt Actually Help PTs Grow? Yes — Here's How. May 22, 2025

In this bold and future-focused PT Breakfast Club, Jimmy, Dave, and Tony tackle debt, growth, AI, and intake innovation in physical therapy. From how to buy a practice using only $50K, to why patient forms need a serious AI upgrade, this episode hits hard on what matters now — and what’s coming next.

In This Episode:

Debt as leverage vs debt as risk
Buying vs building a PT practice
Should students still go $100K+ into debt for a DPT?
Why “clipboard intake” needs to die
Using AI to personalize patient experience
Could AI replace PTs… or just make them better?

Guest/Host Links:

Why Physical Therapy Clinics Fail at Email Marketing (and How to Win) May 21, 2025

In this episode, Jeremy DuPont from Patch System shares why blasting your email list is a fast track to losing trust — and what to do instead. We discuss reactivation campaigns, the importance of showing up in the inbox with value, and why today's clinic owners have a once-in-a-generation opportunity to build practices with real enterprise value.

Topics Covered:

Why quality beats quantity in modern marketing
How to win with patient reactivation campaigns
Why "referrals" are marketing
How marketing is evolving and what that means for PTs
Actionable steps to build your clinic's brand without big ad budgets

Guest Links:

Website: PatchSystem.com
Instagram: @_jeremydupont

The Skills Every Healthcare Provider Needs by 2030! May 20, 2025

This week’s conversation pulls no punches: it’s time to stop waiting for someone to save your PT career. If you’re not embracing change, building tech literacy, and developing self-awareness, you’re falling behind.

We cover:

The top skills for healthcare professionals by 2030
Why “manual dexterity” is losing importance
How to build career resilience starting NOW
Using AI like ChatGPT as a clinical ally
One unforgettable quote: "You're the boat. Start swimming."

Building 7 PT Clinics Before 40 with Justin Stiver May 19, 2025

Former professional pitcher Justin Stiver shares his journey from the minor leagues to physical therapy entrepreneurship — scaling from 1 to 7 clinics, developing a mobile therapy team, and building a powerful real estate portfolio along the way.

In this episode, you'll hear:

How sports psychology shaped Justin’s leadership philosophy
What lessons from baseball helped him scale quickly
Why buying real estate can be a game-changer for practice owners
How to know when it's time to open a second (or third!) clinic
The biggest challenges — and biggest surprises — of leading a 50+ employee team

Guest Resources:

Connect with Justin Stiver on LinkedIn

Subscribe & Follow PT Pintcast:

Why You Should Drop Your PT License! (And Why It Matters) May 17, 2025

Dave Kittle and Tony Maritato go all in on the real issues PTs face in 2025: burnout, bureaucracy, and whether your license is actually worth it anymore. This is a raw, transparent conversation for clinicians fed up with “check-the-box” education and broken billing expectations.

Should You HIRE or OPTIMIZE? May 16, 2025

In this jam-packed episode, the trio of Jimmy, Dave, and Tony break down key financial, operational, and strategic considerations for PT clinic owners. Whether you're hiring, optimizing, or acquiring — you'll walk away smarter.

Featured Guests:

How Cody Moved from Clinic Care to Rehab Tech Leader May 14, 2025

Cody, a physical therapist turned business development lead at a rehab tech startup, shares his winding and inspirational path through full-time clinical care, entrepreneurship, concierge PT, and global service work. From launching the Rise & Walk—a game-changing neuro rehab tool—to surfing and treating patients in El Salvador, Cody embodies the spirit of "helping without the table."

Redefining Success in PT: Clinic, Concierge, and Career Freedom May 12, 2025

Feeling stuck or burned out in your physical therapy career? You're not alone — and you're not without options. In this episode, we talk with Cody about how service trips, career pivots, and blending clinical skills with entrepreneurship helped him design a career that reignited his passion for PT. If you're wondering if you can love being a PT again — or if you can change without quitting — this one's for you.

Learn more about starting your own podcast with PT Pintcast Media: https://www.ptpintcast.com/
Subscribe to PT Pintcast:
Apple Podcasts
Spotify
YouTube
Follow us:
LinkedIn - Jimmy McKay
Instagram - @ptpintcast
Twitter/X - @PTPintcast

Why Culture Beats Size in Physical Therapy Practice Growth May 10, 2025

This week on PT Pintcast, Jimmy McKay sits down with Dave Kittle and Tony Maritato to tackle one of the biggest questions facing physical therapists today: Should you go big, go solo, or go home?

We explore the real differences between working in corporate PT chains vs. independent practices. Plus, we highlight how organizations like Fox Rehab scaled without losing their culture — and why that’s the key to long-term retention and success.

Topics covered:

The solopreneur revolution in physical therapy
Why PTs are leaving corporate chains for boutique and niche practices
How small clinics can win with clinician-first leadership
The return of real-world connection: micro events vs. Zoom fatigue
A “Steal This Strategy” segment on building buzz through dinner parties, not webinars

Guests Mentioned:

Dave Kittle – The Dave Kittle Show on YouTube
Tony Maritato – Learn Medicare Billing on YouTube

Subscribe & Follow:

4 Questions to Reinvent Your Career May 09, 2025

Many physical therapists and PTAs hit a career crossroads—burnout, stagnation, or the itch to try something new. In this episode, Jimmy and Katie Sutton from PTA+ podcast walk through a 4-question framework inspired by James Clear to help you rethink your next move.

If you’ve ever asked yourself: "What else can I do with my skills?" or "Am I stuck in this role forever?" — this episode is for you.

How Virtual Assistants Are Changing Private Practice PT May 09, 2025

Will Humphreys shares how PTs and clinic owners can grow sustainably by embracing virtual assistants and redefining leadership as service. From avoiding hiring mistakes to leveraging social media and podcasting for recruiting, this episode is packed with practical advice, personal stories, and business insights that speak directly to the PT profession’s evolving landscape.

Links & Resources:

Exercise, Rehab & Zero Gravity: This is NASA Physical Therapy May 08, 2025

NASA PT Danielle Anderson and strength coach Corey Twine give us an inside look at how they train and protect astronauts before, during, and after missions. From heart rate monitoring to resistance training in space, they break down the science behind keeping the human body strong when gravity is gone.

Topics Covered:

Astronaut rehab & loading strategies
How space changes musculoskeletal health
The future of strength training gear in orbit
NASA’s data-tracking tools (RPE, HR, etc.)
Planning for Artemis & injury prevention

Follow PT Pintcast & Stay Connected:

Website: https://www.ptpintcast.com
Apple Podcasts: https://podcasts.apple.com/us/podcast/pt-pintcast-physical-therapy/id1000443325
Spotify: https://open.spotify.com/show/3LmMUT64yrUc2iGo9Emafc
YouTube: https://www.youtube.com/@PTPintcast
Instagram: https://www.instagram.com/ptpintcast
LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/
Twitter/X: https://x.com/PTPintcast

Don't Sign That Lease Yet: Crucial Advice for Practice Owners May 07, 2025

In this episode, real estate expert Colin Carr joins the show to share hard-won insights from helping over 5,500 healthcare providers negotiate their real estate deals.

If you think you can DIY your next lease or purchase, this episode will change your mind.

What You’ll Learn:

Why having multiple property options matters
The danger of trusting the landlord's "nice guy" routine
How to approach lease renewals strategically
How to decide whether to lease or buy your clinic space
Myths about visibility, parking, and location you need to rethink

Connect with Colin Carr:

Steal This Strategy: Pizza, Challenges & the PT Clinic Growth Hack May 06, 2025

In this episode of PT Pintcast, Jimmy McKay is joined by Dave Kittle to talk about rethinking how physical therapy clinics market, grow, and make financial decisions. From building community “challenge” events to uncovering hidden financial inefficiencies, this episode is a tactical roadmap for clinic owners.

We cover:

Creative event-based marketing (like Pizza Wars & Health Trails)
Why most PT marketing events fail
Building better incentives to attract your real audience
How to structure a financial health checkup for your practice
Out-of-network billing strategy (and what it can really pay)

Tools & resources mentioned:

Blaze Pods for on-site PT challenges
Athelas for revenue cycle + financial assessments
Bar Rescue + Marcus Lemonis references on business process

Steve Anderson’s Greatest Hits: 10 Leadership Lessons That Stick May 06, 2025

Steve Anderson returns to share his 10 favorite leadership lessons from over 230 episodes of his Profiles in Leadership podcast. From Navy SEALs to musicians, these stories show how the best leaders think, serve, and grow. You’ll hear what separates good from great, how ego gets in the way, and what it really means to build culture — in clinics, companies, and teams.

Topics Covered:

The moment SEALs become leaders
The ego trap of imposter syndrome
Why “helping others win” is the ultimate metric
What great coaching really looks like
And why leadership is about who you become, not what you do

Guest Links:

"Do or Do Not”: Star Wars Lessons Every Physical Therapist Should Know May 05, 2025

If you're a physical therapist, clinic owner, or healthcare leader looking for fresh mindset shifts, this Star Wars-inspired episode will hit you harder than a Wookiee hug. Jimmy and Dr. Rebecca Griffith break down seven iconic Star Wars quotes and translate them into practical leadership, mindset, and patient care strategies — all through a PT lens.

Wage Literacy, Work-Life Balance, and Winning the Long Game in PT May 05, 2025

In this inspiring 10-year reunion episode, Ben Fung returns to reflect on the evolution of the PT profession — and what physical therapists and healthcare professionals MUST prioritize to thrive in 2025 and beyond. From wage literacy and career versatility to boardroom insights and the importance of work-life balance, this episode delivers clear, actionable advice for any PT looking to grow a rewarding career.

Topics Discussed:

Why wage literacy is more important than wage transparency
How your DPT can take you anywhere — even outside of clinics
Lessons PTs can steal from high-level boardrooms
How the definition of success has shifted in the last decade
Marketing yourself as a PT in the modern world
The importance of forming a 10-year battle plan for PT's future

Resources Mentioned:

The Pulse by UpDoc Media
Connect with Ben Fung on LinkedIn

Why Understanding Your Strengths Can Change Your PT Career May 02, 2025

In this episode, Dr. Rebekah Griffith (The EDDPT) dives into how physical therapists and healthcare professionals can leverage StrengthsFinder and Working Genius to fuel career growth, avoid burnout, and thrive in leadership roles. From understanding your genius zones to navigating interviews with confidence, Rebekah shares actionable insights for any PT ready to level up.

Resources and Links:

StrengthsFinder 2.0: Link
Six Types of Working Genius: Link
Mel Robbins Podcast "Let Them": Link
Connect with Rebekah Griffith: LinkedIn

Follow PT Pintcast:

From 6 to 23 Visits: How Jeremy Sutton Grew His PT Practice with a Local Podcast May 01, 2025

Physical therapists — ever wonder how to get more referrals without begging for them? Dr. Jeremy Sutton cracked the code by launching a local podcast that tripled his patient volume. In this episode, he breaks down how he booked physician interviews, bypassed gatekeepers, and turned 13 of 17 leads into paying patients in a single month. This isn’t theory — it’s working right now in his Louisiana-based practice.

✅ Learn how to use podcasting as your new referral strategy

✅ Hear how he partners with concierge doctors for real results

✅ Explore the use of shockwave therapy and media to boost local trust

✅ Why "being everywhere locally" beats paid ads when done right

Dr. Jeremy Sutton

Instagram: @healthySBC

YouTube: HealthySBC

The Note Ninjas: Burnout - Proof Documentation for PTs & OTs May 01, 2025

Nicole and Stephanie, aka The Note Ninjas, are an OT and PT duo teaching therapists how to cut documentation time without cutting corners. In this episode, they join Jimmy to talk about their personal breaking points, how they created a better way to document, and why creative treatment doesn’t have to come at the cost of defensibility or compliance.

They also preview their upcoming CEU-approved virtual summit, where therapists will walk away with actionable documentation strategies and treatment ideas that actually help real humans.

Clinic Retail That Feels Good: Paul Timko on Patient Outcomes and Profit Apr 30, 2025

Physical therapists often shy away from clinic retail, fearing they’ll come off as "salesy." Paul Timko from Stop Pain Clinical joins us to explain why selling isn't sleazy — it's smart. Paul shares how smart retail strategies improve patient care, strengthen home exercise compliance, and even grow your clinic’s revenue. Plus, learn about his Clinic Retail Mastermind and how it’s helping PTs nationwide level up without selling out.

In This Episode:

Why PTs resist retail — and why they shouldn't
Real examples of retail boosting outcomes
Easy ways to start offering products ethically
What the Clinic Retail Mastermind is and how to join
Why creativity is your clinic's superpower

Resources:

Learn more about the Clinic Retail Mastermind: https://stopa.in/mastermind
Contact Paul Timko: (440) 396-4361 (text or call)
Learn more about Stop Pain Clinical: stopa.in

Connect with PT Pintcast:

How Physical Therapists Can Outmaneuver Nike (Yes, Really) Apr 29, 2025

What if Nike built a PT clinic? In this episode, we dive into real-world strategies physical therapists can steal right now to future-proof their businesses — from discreet fall recovery services to hybrid fitness models that compete with OrangeTheory and CrossFit. Learn how to position your clinic to capture the community, culture, and continuity that keeps patients AND members coming back.

The Six-Hour CEO: Systems, Strategy & the Real PT Growth Formula with Sturdy McKee Apr 29, 2025

Physical therapists: STOP focusing on new patients—until you fix THIS. In this episode, host Jimmy McKay sits down with Sturdy McKee (of 6hourceo.com) to talk about the real growth levers for PT clinics, why your front desk might be your biggest problem, and how marketing myths are costing you money.

Mastering Paid Ads for Physical Therapy: Will Boyd on What Works Now Apr 28, 2025

Will Boyd is a physical therapist turned digital marketing pro who helps clinic owners, educators, and healthcare entrepreneurs run profitable ad campaigns that convert. In this episode, Will talks about why Facebook and Google ads still dominate, why location matters more than you think, and how to scale without burning out.

Can RTM Set You Free? A PT’s Journey to Remote-First Care Apr 25, 2025

On this episode of PT Pintcast, we hit the road — literally — with Matt Jurek, a PT who’s turned his passion for travel and tech into a remote-first consulting business. From full-time RV living to building RTM programs for clinics nationwide, Matt walks us through the how, why, and what’s next in Remote Therapeutic Monitoring.

Unlock Your Career Genius: How to Build a Job (and Life) You Love Apr 24, 2025

Rebekah Griffith (EDD, PT) joins Jimmy McKay for a real-world discussion on finding your strengths, avoiding career burnout, and leveraging your natural talents using The 6 Types of Working Genius framework. They share personal stories about hitting the "ceiling" in clinical roles, why leadership paths aren’t right for everyone, and how understanding your true workstyle can completely change your career trajectory.

Learn how to structure teams that energize rather than exhaust, why promotion ≠ success for everyone, and why accepting your Working Genius is the fastest path to career satisfaction.

When Your Clinic Hits a Wall: Debt, Payroll, and Profit Apr 23, 2025

In this episode, we break down a real-world clinic owner's struggles with debt, cash flow, staffing, and the "limbo" between being a solo PT and scaling a true business.

Learn why adding a business partner is not a quick fix, how profit must come before partnerships, and how focusing on high-profit, low-stress services can save your clinic.

What you'll learn:

Why many PTs stay stuck in "not profitable enough" mode
Tactical steps to outsource, automate, and eliminate busywork
How to create urgent marketing copy that drives real action
Why less (not more) is often the answer in growing your clinic

Resources Mentioned:

Six Types of Working Genius (Patrick Lencioni): https://www.workinggenius.com/
Uncaged Clinicians Facebook Group
Ideas for launching Golf Simulator Membership Programs

Connect with Us:

Apple Podcasts: PT Pintcast
Spotify: PT Pintcast
Website: ptpintcast.com
YouTube: @PTPintcast

Clinic Conversions: The Marketing Fix You Didn't Know You Needed Apr 22, 2025

Entitlement vs. Ownership: What PTs Need to Hear About Their Careers Apr 21, 2025

In this episode, Jimmy McKay and Dave Kittle unpack why simply demanding a raise isn’t a long-term solution for PTs — and how creating value is the real power move.

They dig into why messaging matters more than ever (goodbye “movement assessments”), innovative business models in neuro rehab, and what real partnerships look like in modern healthcare careers.

Plus, they share hard-won lessons from radio sales, managing partnerships, and leadership inside clinics.

Links:

Learn more at PTPintcast.com
Subscribe on Apple Podcasts and Spotify
Follow Jimmy on LinkedIn and Instagram
YouTube Channel for full episodes and clips!

Why Physical Therapy Must Fight for Its Future — and How You Can Help Apr 18, 2025

Nick Patel returns to the PT Pintcast to break down the critical policy battles facing physical therapists, including the SAFE Act (H.R. 1171) to prevent falls and opioid use, Medicare reimbursement cuts, and the broader threats to PT's future workforce. If you think advocacy is someone else’s job — think again. Nick lays out what’s at stake, how individual PTs can get involved, and why organizations must step up.

Resources & Links:

Learn more about APTQI: https://www.aptqi.com/
SAFE Act H.R. 1171 Info: https://www.congress.gov/bill/118th-congress/house-bill/1171
Medicare Patient Access and Practice Stabilization Act H.R. 879 Info: https://www.congress.gov/bill/118th-congress/house-bill/879
Connect with Jimmy McKay:
LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/
Instagram: https://www.instagram.com/ptpintcast

Subscribe and Support the Show:

From Nike to Niche: How Dr. Dawn Andalon Built a Women’s Health Powerhouse in PT & Pilates Apr 17, 2025

From treating athletes at Nike HQ to co-founding one of Southern California’s most trusted women’s health clinics, Dr. Dawn Andalon’s journey is anything but ordinary.

In this episode of the PT Pintcast 6-Pack, we sit down with Dr. Dawn Andalon, a physical therapist, author, speaker, and entrepreneur behind LEVEL4 PT & Pilates. Dawn shares how she went from clinician to CEO, building a brand rooted in evidence-based care, Pilates integration, pelvic health, and women’s empowerment.

We unpack her transition from treating elite athletes to focusing on postpartum and peri/menopausal care, how she scaled her private practice in a competitive market, and the real-life challenges of building a business while raising a family.

This conversation is packed with insights for PTs who are ready to niche down, expand their impact, or build a purpose-driven brand from scratch.

Burnout, AI, and Letting Go: A Candid Chat with Rebecca Griffith Apr 16, 2025

In this episode, Jimmy sits down with Dr. Rebecca Griffith (aka @theEDDPT) for a real-deal conversation on what it means to practice at the top of your scope—without losing yourself. They explore how PTs can use tools like ChatGPT to reduce stress, how the “Let Them” mindset (popularized by Mel Robbins) helps with boundaries in life and work, and why celebrating excellence is just as important as mentoring others.

Topics Covered:

The power of curiosity in trauma-informed care
Studying for advanced PT certs with ChatGPT
Rethinking productivity: AI as your personal assistant
Letting go of what you can’t control (and focusing on what you can)
The StrengthsFinders personality framework in team dynamics
PT leadership: how to lead, teach, and not burn out

Guest:

Dr. Rebecca Griffith, PT, DPT, NCS, EdD
Instagram: @theEDDPT

The Profit Problem: Why PT Clinics Are Failing to Grow Apr 15, 2025

What makes a PT clinic thrive — or tank — in today’s healthcare landscape? This episode tackles the uncomfortable truths many physical therapy business owners avoid: emotional decision-making, misaligned compensation, and why the loudest voices online aren’t always the most successful offline.

Join Jimmy, Dave, and Tony as they unpack real-world problems from practice ownership, leadership, and team dynamics, plus a sneak peek at a new community-powered segment: “Profitability Problems.”

Who’s to Blame for PT Wages? Matt Huey Lifts the Lid (and the Barbell) Apr 14, 2025

Why are PT wages so low—and more importantly, who’s responsible?

In this episode of the PT Pintcast 6-Pack, we’re joined by Matt Huey, a physical therapist, powerlifter, and healthcare humorist, who isn’t afraid to ask the uncomfortable questions. With five Texas state powerlifting records under his belt and a serious passion for wage transparency, Matt breaks down the forces behind stagnant PT pay—and what we as a profession can do about it.

This one’s for the PTs and PTAs wondering if it’s the APTA, the government, or just us holding the paycheck hostage.

Expect real talk, some laughs, and ideas you haven’t heard before on how to actually shift this conversation—and your income.

Manual Therapy Is Paid Like Copper — But You’re Delivering Gold Apr 10, 2025

Are we being paid fairly for what we deliver?

Join Jimmy McKay, Dave Kittle, and Tony Maritato for a no-holds-barred discussion on:

Manual therapy vs. movement-based reimbursement
How Medicare defines (and limits) value
Charging patients for actual premium care — from certifications to tech
The tension between doing more and being paid less
Action figures, AI-generated branding, and your role as a “healthcare hero”

What We Talked About:

Should PTs be charging for everything “above the minimum standard of care”?
Is it ethical (or legal) to offer premium services on top of insurance-covered plans?
How to avoid the burnout that comes from over-delivering and under-charging
The difference between running a practice and running a charity

Links & Mentions:

6 Things You Didn’t Know About Telehealth PT: Breaking the Myths with Hali Jones of ViFive Apr 10, 2025

You’ve heard the buzz about digital health, but what if we told you telehealth PT isn’t just a pandemic stopgap—it’s a powerful tool for clinical transformation?

In this episode of the PT Pintcast 6-Pack, we tap into the mind of Hali Jones, a physical therapist-turned-health-tech strategist at ViFive, who’s making virtual care smarter, cooler, and way more effective than you think. From objective compliance tracking to geriatric engagement, Hali unpacks six surprising truths about telehealth PT—and why clinicians need to stop sleeping on this massive opportunity.

Whether you’re a clinic owner, tech-curious PT, or just wondering how to future-proof your practice, this conversation is a goldmine of insight, research, and practical next steps.

And yes—there’s actual data behind all of this.

From Manual Therapy to YouTube Mastery: How Dr. David Middaugh Built a 600K-Strong Audience Without Insurance Apr 09, 2025

What do cash-based PT, YouTube algorithms, and manual therapy have in common? For Dr. David Middaugh — everything.

In this episode of the PT Pintcast 6-Pack, we sit down with Dr. David Middaugh, a manual physical therapist turned YouTube sensation, who’s helping thousands of people worldwide avoid surgery, injections, and medications through accessible video education and hands-on expertise.

David runs El Paso Manual Physical Therapy, a thriving cash-based PT practice, and has grown his YouTube channel to over 600,000 subscribers — all while raising four kids (and homeschooling them!). He opens up about building his business from the ground up, the messy middle of digging out of debt, and why YouTube is the meritocracy PTs didn’t know they needed.

If you’ve ever thought about leaving insurance behind, scaling your practice, or launching a YouTube channel to expand your impact — this is your episode.

PT Owners, Stop Fighting Over Leads—Start Doing THIS Instead Apr 08, 2025

What if your physical therapy clinic could spin off its own startups? In this episode, we dive deep with Dave Kittle on how PT owners can build businesses inside their business, sell them, and scale smarter—not harder.

We cover:

How Dave builds $250k revenue micro-businesses within his practice

The truth about practice valuations and owner transitions

Lead generation as a cooperative effort among local clinics

Structuring acquisitions to avoid post-sale disasters

The emotional marketing genius behind his $499 post-op offer

Why runners don't want you to fix their pain—and what they actually want instead

Whether you're looking to sell your practice, acquire another, or build a lean cash-based empire, this episode is a blueprint for PT entrepreneurship in 2025.

Movement Is for Every Body: Dismantling Healthism & Embracing Inclusive Fitness with Dr. Marcia Apr 08, 2025

What if your fitness journey wasn’t about fixing, shrinking, or grinding… but about reclaiming joy in movement?

In this bold and empowering episode of PT Pintcast’s 6-Pack series, we sit down with Dr. Marcia Dernie (she/they)—a physical therapist, strength athlete, yoga teacher, and disabled Black creative—who’s rewriting the script on what movement can and should look like.

As the founder of @MoveWithMarcia and co-host of the @DisabledGirlsWhoLift podcast, Dr. Marcia brings a revolutionary lens to the PT world—focusing not on pathologizing bodies, but empowering them. In this episode, we unpack the harm of healthism, deconstruct the fitness industrial complex, and explore what it truly means to make movement accessible for every body.

Your Practice, Your Power: Marketing Strategy That Actually Works for PTs Apr 08, 2025

In this rapid-fire episode of PT Pintcast, we sit down with Hunter McWhorter—marketing strategist and customer experience pro—to talk all things growth, brand, and patient retention.

Hunter shares why referrals are actually the start of the patient journey, not the eval, and what most clinics get wrong when managing that process. We dive deep into branding, Google presence, outsourcing marketing, and how to finally track ROI in a meaningful way.

He also answers:

Should PTs do their own marketing?
What’s the real cost of inaction when it comes to branding?
How can you turn discharged patients into lifelong advocates?

Dave's Golf Marketing Strategy Apr 07, 2025

Dave's Golf Marketing Strategy

Can You Build Freedom Inside the System? Or Do You Have to Break It? Apr 04, 2025

Shots Fired on LinkedIn?! Apr 03, 2025

Shots Fired on LinkedIn?!

What's the McDonalds of Physical Therapy?! Apr 02, 2025

What's the McDonalds of Physical Therapy?!

PT Breakfast Club 2/4 Feb 04, 2025

Are you a Physical Therapist with both your OCS and SCS certifications? This is your moment!

Hospital for Special Surgery—the #1 in orthopedics—has partnered with NCH to bring elite musculoskeletal care to Southwest Florida, and they’re looking for top-tier PTs like YOU!

Work with industry-leading physicians, access cutting-edge rehab tech, and thrive in a brand-new, state-of-the-art facility opening in 2025—all in Naples, Florida, ranked #1 Best Place to Live!

Competitive salary, outstanding benefits, and endless professional growth await.

Apply now at hssatnchjobs.org

PT Breakfast Club Jan 27, 2025

Are you a Physical Therapist with both your OCS and SCS certifications? This is your moment!

Hospital for Special Surgery—the #1 in orthopedics—has partnered with NCH to bring elite musculoskeletal care to Southwest Florida, and they’re looking for top-tier PTs like YOU!

Work with industry-leading physicians, access cutting-edge rehab tech, and thrive in a brand-new, state-of-the-art facility opening in 2025—all in Naples, Florida, ranked #1 Best Place to Live!

Competitive salary, outstanding benefits, and endless professional growth await.

Apply now at hssatnchjobs.org

PT Breakfast Club Jan 09, 2025

Are you a Physical Therapist with both your OCS and SCS certifications? This is your moment!

Hospital for Special Surgery—the #1 in orthopedics—has partnered with NCH to bring elite musculoskeletal care to Southwest Florida, and they’re looking for top-tier PTs like YOU!

Work with industry-leading physicians, access cutting-edge rehab tech, and thrive in a brand-new, state-of-the-art facility opening in 2025—all in Naples, Florida, ranked #1 Best Place to Live!

Competitive salary, outstanding benefits, and endless professional growth await.

Apply now at www.hssatnchjobs.org

PT Breakfast Club Jan 06, 2025

Are you a Physical Therapist with both your OCS and SCS certifications? This is your moment!

Hospital for Special Surgery—the #1 in orthopedics—has partnered with NCH to bring elite musculoskeletal care to Southwest Florida, and they’re looking for top-tier PTs like YOU!

Work with industry-leading physicians, access cutting-edge rehab tech, and thrive in a brand-new, state-of-the-art facility opening in 2025—all in Naples, Florida, ranked #1 Best Place to Live!

Competitive salary, outstanding benefits, and endless professional growth await.

Apply now at www.hssatnchjobs.org

Breaking Free from Big Insurance Dec 16, 2024

Tired of skyrocketing health insurance costs with little transparency?

Chapters & Timestamps

00:00 – Intro: Who is Gentry Harris?

03:18 – What Does "Breaking Free from Insurance" Mean?

06:50 – The Basics of Self-Funded Plans

11:24 – Pros & Cons: Fully Insured vs. Self-Funded

18:01 – The Role of TPAs: Your Health Plan Quarterback

21:37 – How PBMs Slash Drug Costs

28:14 – Success Stories: Real Savings for Clinics

33:45 – The Power of Transparency and Control

40:00 – First Steps for Practice Owners

45:20 – Gentry’s Parting Shot

In this episode, Gentry Harris of The Mahoney Group breaks down how PT practice owners can reclaim control over one of their biggest expenses—health insurance. Gentry dives into:

The differences between fully insured plans and self-funded plans

How third-party administrators (TPAs) and pharmacy benefit managers (PBMs) can drive down costs

The pros and cons of self-funding vs. traditional plans

Real-world examples of saving thousands through innovative approaches like international drug sourcing

Why business owners hold the key to disrupting the status quo in healthcare

If you're a clinic owner frustrated with health insurance headaches, this episode is a must-listen. Discover actionable strategies to cut costs, improve employee benefits, and optimize your bottom line.

Why Physical Therapy Needs a Peloton Moment Dec 13, 2024

In this thought-provoking episode, we explore groundbreaking ideas for physical therapy practices inspired by successful business models like Peloton and Tonal. From leveraging technology for scalable group sessions to rethinking unused equipment in clinics, we dive deep into how PTs can expand their reach, boost revenue, and better serve patients.

Whether it's creating condition-specific programs, tapping into total addressable markets (TAM), or embracing data-driven therapy with remote monitoring tools (RTM), this episode is packed with actionable insights for forward-thinking PTs.

Join us as we discuss:

How PT can bridge the gap between fitness and healthcare.
The art vs. science debate in patient care.
Innovative group therapy models for clinics.
Why embracing technology can future-proof your PT practice.

Key Takeaways:

Peloton-inspired business models for PT.
Monetizing unused equipment like treadmills and reformers.
Building partnerships with tech companies for scalable solutions.
Addressing patient diversity with tailored programs.

Timestamps:

00:00 – Introduction: Overview of the art vs. science of physical therapy.

07:30 – The Ergonomics Discussion: Why PTs must rethink patient positioning.

19:45 – Tech Meets PT: How ROM WOD and Tonal inspire scalable solutions.

30:15 – Monetizing Unused Equipment: Reformers, treadmills, and beyond.

40:45 – RTM in Practice: Remote monitoring tools for better patient outcomes.

50:30 – Parting Shots: Encouraging PTs to embrace innovation and think differently.

Mentioned in the Episode:

Peloton’s New Strength App
Tonal: A connected fitness system redefining strength training.
ROM WOD: Range of Motion workout programs for CrossFit athletes.

This PT Practice is Transforming Patient Care and Building Networks Dec 05, 2024

In this episode of PT Business Blueprint, we sit down with Dan, co-owner of Advantage Physical Therapy in Long Island, NY, to explore the challenges and opportunities in growing a PT practice.

Chapter Timestamps:

[0:00] Welcome & Vision: A Thousand Conversations with PT Owners

[4:10] Taking Over a Legacy Practice: From Paper Charts to Digital Transformation

[9:25] Growing a Practice: Scaling Staff and Shifting Demographics

[13:35] Challenges of Modernization: Employee Buy-In & Operational Changes

[17:50] Expanding Patient Care: In-Home Therapy and Access Barriers

[22:00] Communication Over Fancy Marketing: Why Basics Matter

[27:15] Introducing an IPA: Collaboration Without Losing Independence

[34:30] Lessons Learned: Simplifying Complex Collaborations

[39:45] The Call to Action: PT Advocacy and Policy Engagement in 2024

Dan shares his journey from taking over a legacy clinic rooted in tradition to transforming it into a thriving, modern practice that embraces innovative approaches.

We delve into:

Moving from paper charts to digital EMRs and the lessons learned along the way.

Shifting patient demographics and expanding care models to include in-home therapy and broader specialties.

The formation of a groundbreaking Independent Practice Association (IPA) for PTs in New York and its impact on collaboration, payer negotiations, and patient access.

Simple yet effective communication and marketing strategies for growing a practice.

Why PTs need to engage with policy and advocacy to drive real change for the profession.

Key Takeaway: Innovation doesn’t have to be fancy—sometimes the basics, like strong communication and collaboration, are the most transformative tools.

This PT Practice is Transforming Patient Care and Building Networks Dec 05, 2024

In this episode of PT Business Blueprint, we sit down with Dan, co-owner of Advantage Physical Therapy in Long Island, NY, to explore the challenges and opportunities in growing a PT practice.

Chapter Timestamps:

[0:00] Welcome & Vision: A Thousand Conversations with PT Owners

[4:10] Taking Over a Legacy Practice: From Paper Charts to Digital Transformation

[9:25] Growing a Practice: Scaling Staff and Shifting Demographics

[13:35] Challenges of Modernization: Employee Buy-In & Operational Changes

[17:50] Expanding Patient Care: In-Home Therapy and Access Barriers

[22:00] Communication Over Fancy Marketing: Why Basics Matter

[27:15] Introducing an IPA: Collaboration Without Losing Independence

[34:30] Lessons Learned: Simplifying Complex Collaborations

[39:45] The Call to Action: PT Advocacy and Policy Engagement in 2024

Dan shares his journey from taking over a legacy clinic rooted in tradition to transforming it into a thriving, modern practice that embraces innovative approaches.

We delve into:

Moving from paper charts to digital EMRs and the lessons learned along the way.

Shifting patient demographics and expanding care models to include in-home therapy and broader specialties.

The formation of a groundbreaking Independent Practice Association (IPA) for PTs in New York and its impact on collaboration, payer negotiations, and patient access.

Simple yet effective communication and marketing strategies for growing a practice.

Why PTs need to engage with policy and advocacy to drive real change for the profession.

Key Takeaway: Innovation doesn’t have to be fancy—sometimes the basics, like strong communication and collaboration, are the most transformative tools.

Unlocking Patient Value Dec 03, 2024

Jimmy McKay, along with Tony Maritato and Dave Kittle, dive deep into strategies that help physical therapists maximize patient value, streamline operations, and thrive in the ever-changing healthcare world.

Key Topics Discussed:

PT Business Blueprint - Spark Healthy Runner Dec 02, 2024

In this special episode of PT Business Blueprint, Jimmy McKay interviews Duane Scotti, founder of Spark Healthy Runner, to explore his unique approach to empowering runners with injury prevention, personalized coaching, and holistic support. Duane shares his journey from physical therapist and educator to building Spark Healthy Runner, a comprehensive online coaching platform for runners. They discuss the challenges of transitioning to a digital business, overcoming limiting beliefs in a cash-pay model, and how content creation has fueled his mission to revolutionize runner recovery. Tune in to learn valuable insights on growing a service-based business, creating evergreen content, and maintaining runner health and performance.

Key Points Discussed:

Building Spark Healthy Runner and combining running, PT expertise, and coaching.
Addressing the common myth that running causes injuries.
Shifting from traditional PT practice to digital coaching and education.
Key strategies for content creation and audience engagement.
Overcoming challenges in patient/client acquisition without paid advertising.

Special Guest: Duane Scotti, Founder of Spark Healthy Runner

Mastering Physical Therapy Practice Nov 28, 2024

In this episode of the PT Business Blueprint, we dive deep into the entrepreneurial journey of Cody Barnett, a physical therapy practice owner with over 30 years of experience. From his humble beginnings volunteering in a PT department to running a thriving practice in Wichita, Kansas, Cody shares practical advice and inspiring stories for clinicians at all stages of their careers.

Chapters/Timestamps:

0:00 - Intro: Meet Cody Barnett

2:10 - Cody’s Journey into Physical Therapy

6:45 - Building a Niche: From Runners to Pickleball Enthusiasts

11:20 - Creating a Unique Patient Experience

15:35 - Marketing Strategies: Email, Social Media, and Community Events

21:00 - Cash-Based PT Practices: Lessons from Wichita

26:10 - Best Advice for Aspiring PT Clinic Owners

30:45 - The Biggest Changes in PT: Challenges and Opportunities

36:15 - The Rewarding Aspects of Running a PT Business

41:00 - Parting Shot: Helping the 90% Who Need PT

We cover:

How to Start a PT Business: Cody’s journey and tips for new clinic owners.

The Power of Niches: Specializing in orthopedics, treating runners, cyclists, and even pickleball players.

Marketing Mastery: How Cody leverages email newsletters, community events, and social media to stay top-of-mind.

Shifting Focus to Patient Problems: Why talking about solutions instead of credentials transforms how patients perceive PTs.

Cash-Based Practice Model: Cody’s bold move to leave insurance networks and its success in Kansas.

Advice for New Clinicians: Insights Cody wishes he knew when he started his practice in 2004.

Mastering Physical Therapy Practice Nov 28, 2024

In this episode of the PT Business Blueprint, we dive deep into the entrepreneurial journey of Cody Barnett, a physical therapy practice owner with over 30 years of experience. From his humble beginnings volunteering in a PT department to running a thriving practice in Wichita, Kansas, Cody shares practical advice and inspiring stories for clinicians at all stages of their careers.

Chapters/Timestamps:

0:00 - Intro: Meet Cody Barnett

2:10 - Cody’s Journey into Physical Therapy

6:45 - Building a Niche: From Runners to Pickleball Enthusiasts

11:20 - Creating a Unique Patient Experience

15:35 - Marketing Strategies: Email, Social Media, and Community Events

21:00 - Cash-Based PT Practices: Lessons from Wichita

26:10 - Best Advice for Aspiring PT Clinic Owners

30:45 - The Biggest Changes in PT: Challenges and Opportunities

36:15 - The Rewarding Aspects of Running a PT Business

41:00 - Parting Shot: Helping the 90% Who Need PT

We cover:

How to Start a PT Business: Cody’s journey and tips for new clinic owners.

The Power of Niches: Specializing in orthopedics, treating runners, cyclists, and even pickleball players.

Marketing Mastery: How Cody leverages email newsletters, community events, and social media to stay top-of-mind.

Shifting Focus to Patient Problems: Why talking about solutions instead of credentials transforms how patients perceive PTs.

Cash-Based Practice Model: Cody’s bold move to leave insurance networks and its success in Kansas.

Advice for New Clinicians: Insights Cody wishes he knew when he started his practice in 2004.

PT Business Blueprint: FrostFire Nov 27, 2024

In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy.

Sam shares her journey from PT school to launching Frostfire, the inspiration behind their innovative approach, and the importance of creating an engaging community-based experience.

Learn how Frostfire blends luxury spa services with therapeutic recovery to empower clients, enhance wellness, and provide an approachable gateway to physical therapy.

Key Points Discussed:

The origin story of Frostfire Sauna and Cold Plunge, inspired by a transformative recovery experience.
How combining sauna, cold plunge, and PT creates a holistic recovery environment.
Building community and fostering connections through wellness activities.
Strategies for engaging clients beyond clinical environments.
Sam's advice for PTs interested in non-traditional business models.

Special Guest: Sam Foster, Co-Founder of Frostfire Sauna and Cold Plunge

Frostfire’s Unique Approach to Recovery Nov 25, 2024

In this episode of the PT Business Blueprint, Jimmy McKay interviews Sam Foster, co-founder of Frostfire Sauna and Cold Plunge, a unique wellness business combining traditional recovery practices with physical therapy.

Chapters:

0:00 - Introduction and Episode Overview

0:12 - Welcoming Sam Foster

1:25 - The Vision Behind Frostfire Sauna & Cold Plunge

3:30 - Combining Wellness & Business as a Physical Therapist

6:15 - Building Community Through Shared Wellness Experiences

9:10 - How Frostfire Differentiates from Traditional PT Clinics

12:45 - Memberships, Walk-ins, and Client Experiences

15:30 - Overcoming Challenges and Building a Successful Business

18:40 - Advice for PTs Looking to Innovate

20:55 - Sam’s Vision for the Future of Frostfire

23:00 - The Importance of Community Collaboration

Sam shares her journey from PT school to launching Frostfire, the inspiration behind their innovative approach, and the importance of creating an engaging community-based experience. Learn how Frostfire blends luxury spa services with therapeutic recovery to empower clients, enhance wellness, and provide an approachable gateway to physical therapy.

Key Points Discussed:

The origin story of Frostfire Sauna and Cold Plunge, inspired by a transformative recovery experience.

How combining sauna, cold plunge, and PT creates a holistic recovery environment.

Building community and fostering connections through wellness activities.

Strategies for engaging clients beyond clinical environments.

Sam's advice for PTs interested in non-traditional business models.

Special Guest: Sam Foster, Co-Founder of Frostfire Sauna and Cold Plunge

Target Audience: Physical therapists, wellness entrepreneurs, health and recovery enthusiasts, and individuals interested in alternative approaches to physical therapy.

Relevant Keywords: Physical therapy, wellness business, sauna, cold plunge, recovery therapy, Frostfire, PT entrepreneur, holistic recovery, community wellness, spa therapy, active recovery

Chapters:

0:00 - Introduction and Episode Overview

0:12 - Welcoming Sam Foster

1:25 - The Vision Behind Frostfire Sauna & Cold Plunge

3:30 - Combining Wellness & Business as a Physical Therapist

6:15 - Building Community Through Shared Wellness Experiences

9:10 - How Frostfire Differentiates from Traditional PT Clinics

12:45 - Memberships, Walk-ins, and Client Experiences

15:30 - Overcoming Challenges and Building a Successful Business

18:40 - Advice for PTs Looking to Innovate

20:55 - Sam’s Vision for the Future of Frostfire

23:00 - The Importance of Community Collaboration

In-Person vs. Virtual Physical Therapy: The Future of Care Nov 21, 2024

The physical therapy landscape is evolving, but are we ready for it? Join us as we dive into the heated debate of in-person vs. virtual care, exploring how models like Sword Health and Hinge Health are disrupting the industry. From discussing the limits of telehealth to analyzing Medicare billing myths, this episode leaves no stone unturned.

⏱️ Chapters/Timestamps:

00:00 – Introduction & Episode Overview

02:15 – Medicare Guidelines: What’s Actually Covered?

08:45 – In-Person vs. Virtual Care: Key Differences

15:30 – Medicare Overbilling: The Hidden Issue

22:40 – Tech in PT: Sensors, AI, and Accountability Tools

29:50 – Can Virtual Care Replace Traditional PT?

35:30 – The Role of Haptics & VR in Future PT Practices

41:20 – Lessons from Unlikely Innovators (Yes, Including VHS vs. Betamax)

47:00 – The Importance of Clear Communication in Healthcare

51:45 – Parting Shots & Weekend Plans

Mastering Physical Therapy Business & Passion Nov 20, 2024

We talk with John Gallucci, the dynamic founder of JAG Physical Therapy, for a conversation packed with motivation, insight, and powerful lessons from his journey.

0:01.881 - Welcome and Introduction

0:11.045 - The Story Behind the Chair

0:42.670 - Professional Praise and Publications

1:32.153 - Books and Their Impact

2:24.174 - Soccer and Baseball Books

3:45.115 - Birth of the JAG Method

4:47.598 - From Brooklyn to Staten Island

7:00.053 - Lessons from Family Business

9:15.803 - The Humility Practice

10:13.507 - Building Relationships and Community

13:13.073 - Founding JAG Physical Therapy

14:44.448 - Scaling from One to Two Clinics

15:24.943 - Importance of Retaining Talent

18:38.122 - Meeting Gene Simmons

20:43.344 - Lessons from KISS and Marketing

23:32.626 - Mentorship and Family Influence

25:32.348 - Final Words of Wisdom

From growing up in Brooklyn to leading over 150 community-based clinics, John shares the pivotal moments and mentors that shaped his career. Discover how his family’s business struggles, love for physical therapy, and passion for community service transformed his life and business philosophy. Learn what it takes to scale a PT practice, maintain humility, and build lasting success, along with a few marketing lessons he picked up from rock legend Gene Simmons. Don't miss this candid and energetic episode filled with real-world wisdom for every aspiring entrepreneur and PT professional!

How Physical Therapists Can Thrive Online Nov 19, 2024

We explore how physical therapists and healthcare professionals can leverage content creation to boost their brands and scale their impact.

Key Highlights:

00:01:45 - Why physical therapists should start documenting, not creating, their daily practice.

00:16:32 - Breaking down revenue streams of top YouTubers and how PTs can replicate these models.

00:30:24 - Real talk on the ATI stock price, SPACs, and what it reveals about the physical therapy industry.

00:40:15 - Connecting patient care to content creation and building authentic, engaging online communities.

00:50:05 - The power of building relationships with your audience — personal touches, loyalty, and referrals.

00:01:45 - Documenting Daily Practice for Content

00:16:32 - Revenue Models from Successful YouTubers

00:30:24 - The ATI Stock Story and Lessons for PTs

00:40:15 - Creating Authentic Connections with Content

00:50:05 - Customer Loyalty & Turning Patients into Content

We break down real-life strategies used by successful YouTubers and apply those insights to physical therapy, highlighting how capturing everyday moments can translate into exponential growth. Dive into industry analysis of public PT companies like ATI and learn the power of turning routine treatment sessions into engaging, high-converting content.

How BlazePod is Revolutionizing Physical Therapy Nov 18, 2024

Jimmy McKay sits down with MC Cummings, a strength and conditioning coach and neurocognitive training expert, to dive deep into the groundbreaking potential of BlazePod technology.

00:00 – Intro to BlazePod & MC Cummings

05:32 – The Competitive Edge in Therapy: Motivation Through Tech

12:15 – Improving Cognitive Agility in Physical Therapy

17:55 – Application in Geriatric and Pediatric Patients

25:30 – Future Technology: Integrating Data and BlazePod

33:08 – Practical Examples & Use Cases

41:36 – The ROI of BlazePod in Clinics

Discover how BlazePod is transforming physical therapy, sports performance, and neurocognitive training through reaction-based drills that improve focus, coordination, and patient outcomes.

We discuss applications for geriatric and pediatric populations, the evolution of tech tools in physical therapy, and the future of BlazePod's integration into standardized return-to-play protocols.

Key Discussion Points:

[00:01:15] Introduction to BlazePod Technology in Therapy

[00:10:45] Competitive & Motivational Aspects of Reaction Training

[00:17:30] Using BlazePod in Geriatric and Pediatric Settings

[00:27:15] Future Innovations & Data-Driven PT with BlazePod

[00:37:05] Real-World Success Stories & Applications

About the Guest:

MC Cummings shares insights from his years as a coach and tech enthusiast, explaining how BlazePod is changing how therapists and trainers engage clients and measure outcomes.

Connect with Us:

Don't miss out on our future episodes! Subscribe and follow for more cutting-edge discussions in physical therapy and performance coaching.

Keywords:

The Future of Physical Therapy Tech is Here and It's Changing Everything Nov 15, 2024

Explore the transformative power of diagnostic ultrasound and cutting-edge technology in physical therapy practices.

00:00 - Introduction: Why Diagnostic Tech Matters in PT

05:12 - Leveraging Diagnostic Ultrasound in Practice

15:33 - Building Patient Trust with On-the-Spot Diagnostics

23:45 - Marketing Strategies for PTs Using Innovative Tech

34:10 - Monetizing Content and CPM/RPM Breakdown

42:20 - Real-World Examples and Case Studies in PT

51:35 - AI in Physical Therapy: Complementing Care, Not Replacing It

01:02:44 - Parting Thoughts and Closing Remarks

This engaging discussion uncovers how high-tech tools are reshaping patient care, marketing strategies, and how therapists can grow their practices with innovative approaches.

Key Points Discussed:

How Diagnostic Ultrasound Enhances PT Care: Real-life examples of diagnosing tears, fractures, and more.

Marketing Your PT Practice with New Tech: Strategies to build trust and attract new patients through innovative diagnostics.

Monetizing Content and Reaching the Right Audience: Insights into leveraging YouTube and other platforms for growth.

Understanding CPMs and RPMs for Online Content: How to maximize revenue and target the right audience with content.

Special Guests:

Co-Hosts Tony Maritato (Physical Therapist & Business Expert) and Dave Kittle (Physical Therapy Entrepreneur).

5 Shocking Ways Clinical Theater is Changing the Face of Patient Care Nov 12, 2024

The intriguing concept of "clinical theater" in physical therapy.

This engaging conversation covers how perception, environment, and non-clinical elements like attire, communication style, and equipment influence patient outcomes.

From leveraging placebo effects to building patient trust and showcasing advanced recovery tools, this episode is packed with valuable insights for clinicians and business owners in the physical therapy field.

Key Discussion Points:

What is "clinical theater," and why does it matter in patient care?

How non-clinical factors impact perceived value and outcomes.

Case studies: Integrating technology and environmental elements in PT.

Strategies for creating transformative patient experiences.

Using negotiation tactics to build strong relationships with clients.

Magnetic Content Wins: What Generational Marketing Can't Teach You Nov 07, 2024

Content creation is changing rapidly, and connecting with diverse generations—Gen Alpha, Millennials, Boomers, and more—requires a sharp strategy. Join Jimmy McKay, Tony Maritato, and Dave Kittle as they explore generational marketing trends, content types that resonate, and effective strategies for creating high-engagement video and social media content. From leveraging heat maps of content preference to unlocking powerful video production hacks, this episode dives deep into maximizing your audience reach and impact.

In This Episode:

Generational marketing insights and how different age groups prefer to engage with content
Creating high-impact long-form and short-form video content
Overcoming camera anxiety and leveraging 'batting practice' for better video performances
Building content packages for large and small-scale businesses
Real-world case studies and practical takeaways for content creators

Target Audience: Content creators, marketers, business owners, healthcare professionals, and anyone looking to make their content stand out.

Special Guests: None (Host: Jimmy McKay; Co-Hosts: Tony Maritato, Dave Kittle)

Inside Life as a Space Force Physical Therapist Nov 06, 2024

Sarah Ward is a physical therapist and Holistic Health Integrator for the U.S. Space Force.

She talks about her unique journey from tactical physical therapy with the Air Force to pioneering health and wellness strategies within the Space Force. Sarah shares her insights on the development of embedded care programs, the importance of preventative and lifestyle medicine, and how cognitive and physical performance intersect in this high-stakes setting.

0:00 - Intro and Sarah Ward’s Favorite Space Camp Memories

2:10 - Sarah’s Unique Path to Physical Therapy in the Space Force

6:18 - Embedded Care Model Explained

8:40 - Space Force’s Holistic Health Approach

10:50 - Focus on Preventative Care & Board Certification in Lifestyle Medicine

13:40 - Wearable Technology and Military Fitness Innovations

16:55 - Why Space Force Recruits Cognitive High Performers

19:08 - Tactical vs. Civilian PT: Key Differences

21:35 - How Stand-Up Comedy Balances High-Stakes Work

24:00 - Improv and PT: Using Humor in Healthcare

28:42 - Space Force: A New Frontier for PT Professionals

31:00 - Sarah’s Parting Advice for Clinicians

From wearable technology studies to understanding fitness in restricted areas, Sarah reveals how the Space Force is breaking ground in healthcare innovation.

If you're interested in tactical human performance, the intersection of physical therapy and high-performance medicine, or how PTs contribute to mission-critical work, this episode is packed with eye-opening insights. Plus, Sarah’s passion for stand-up comedy adds a fresh perspective on balancing intense work with humor.

Key Points Discussed:

Sarah Ward’s path to Space Force as a PT and health integrator

The groundbreaking embedded care model in the Space Force

How preventative and lifestyle medicine support cognitive and physical performance

Insights into wearable tech studies and military fitness innovations

The role of humor in balancing a high-intensity career

Target Audience: Physical therapists, healthcare professionals, tactical PTs, those interested in lifestyle medicine, and anyone curious about the Space Force's unique approach to health optimization.

Relevant Keywords:

From Side Hustle to Full Business: Creating a Subscription Model for Your PT Practice Nov 05, 2024

The evolving landscape of physical therapy as clinicians consider new business models beyond traditional patient visits. This conversation covers why PTs are turning to personal branding and content creation to supplement and even replace clinic income. We explore building patient subscription models, creating a lasting personal brand, and even developing boxed solutions that provide ongoing value to patients. Special attention is given to the costs and benefits of concierge care models, how physical therapists can leverage YouTube and social media as secondary revenue streams, and practical steps to start a subscription-based offer in your practice.

Chapters with Timestamps:

00:00 – Introduction and Recap of Key Topics
01:00 – The Role of Opportunity Cost in Content Creation
04:30 – Why PTs Should Consider Branding Themselves
08:00 – The Risks and Rewards of Building a Personal Brand
12:45 – Exploring Revenue Beyond Insurance Reimbursement
15:50 – Selling a YouTube Channel or Clinic: Is it Feasible?
20:10 – Creating a Subscription-Based Model for Patient Care
23:30 – Practical Strategies for Building a Concierge Practice
28:00 – Why More PTs are Embracing Digital Content Creation
32:00 – The Idea of a Mastermind for Subscription-Based PT Models
35:45 – Offering Clients Value through a Boxed Subscription Solution
40:00 – Final Thoughts and Announcing Upcoming Programs

Quotes for Social Media:

"If you're a PT, don’t just ask 'Can we do this?' — ask 'How can we make this happen?'"
"Working for insurance providers feels like minimum wage for PTs. To deliver exceptional care, you have to move past that."
"Building a patient subscription model could be a game changer. PTs shouldn't just treat; they should innovate."

How Merging Virtual and In-Person Care is Shaping PT Nov 04, 2024

In this episode of PT Pintcast, we sit down with Stephen Clark, Clinical Innovations Director at Confluent Health, to explore the future of physical therapy and how hybrid care models are transforming patient management.

00:00 - Intro

01:45 - Hybrid Care Explained

05:30 - Walmart Health Insights

09:45 - MoviHealth’s Virtual Care

14:30 - Trust in Integrated Care

19:20 - The Future of PT

25:15 - Career Lessons

33:45 - Parting Shot

Stephen shares insights into his work with Walmart Health and MoviHealth, discussing how virtual and in-person care can blend seamlessly to improve access, reduce costs, and deliver better outcomes. Learn about the challenges and opportunities in the evolving landscape of musculoskeletal care and why this is the most exciting time to be a physical therapist.

Key Highlights:

The role of trust and collaboration between healthcare providers in hybrid care models.

How MoviHealth is reducing barriers to care by offering flexible, cost-effective physical therapy solutions.

Why geography and time should no longer be a constraint for patients seeking physical therapy.

The impact of direct access and virtual care in expanding patient reach and improving healthcare outcomes.

Stephen’s journey in saying "yes" to opportunities that shaped his career and led him to innovate within physical therapy.

Special Guest:

Stephen Clark, Clinical Innovations Director, Confluent Health

Is Patient Motivation Real? Spoiler: No Oct 31, 2024

We dive into the ongoing debate:

Should physical therapists focus on motivating their patients, or is it more about fostering understanding and accountability?

Chapters:

0:00 – Introduction: Motivation vs. Accountability in PT

3:25 – Whose Job Is It to Motivate? Shifting PT Goals

12:40 – Understanding Patient Responsibility & PT Boundaries

20:15 – Matching Therapy Styles to Patient Personalities

25:45 – "Celebrity PT" Branding: Making Therapists Local Stars

33:05 – Innovative Marketing Tactics for Clinics

41:20 – PTs' Communication Goal: Achieving Patient Understanding

49:30 – Testing New Marketing Models for PT Clinics

54:00 – CSM Live Podcast Idea and Final Thoughts

Jimmy McKay and guests discuss the balance between guiding patients to self-motivation versus providing continuous external encouragement, all within the context of PT goals, patient autonomy, and clinical marketing strategies. Plus, they explore how clinics can better position their therapists as local “celebrities” through targeted marketing. Tune in for an insightful conversation on the limits of motivation in PT, practical ways to help patients take ownership of their recovery, and marketing ideas for PT clinics.

Key Topics Covered:

The balance of motivation and patient responsibility in PT

How understanding the right patient goals transforms outcomes

Elevating therapists as “celebrity” practitioners in the community

Innovative marketing strategies for attracting and matching the right clients

Special Guests

Tony and Dave, fellow PT professionals, join Jimmy to discuss real-world challenges and solutions for patient motivation and clinic branding.

Relevant Keywords:

Physical therapy, PT motivation, patient accountability, PT clinic marketing, branding, physical therapist role, patient engagement, PT clinic growth, PT patient understanding.

Build a Thriving Golf Performance Physical Therapy Practice Oct 30, 2024

In this episode of the PT Business Blueprint, we sit down with JP Guidry, physical therapist and founder of Guidry Golf and Sports, to discuss how he created a niche business serving golfers.

0:00 - Introduction

0:40 - Meet JP Guidry: Guidry Golf and Sports

2:05 - JP's PT journey and years of experience

4:35 - Transition to golf-focused physical therapy

6:45 - Building a mix of in-person and online services

9:00 - Key marketing strategies to find clients

11:15 - Learning the power of simple and effective messaging

13:25 - Using social media to grow your PT business

15:10 - Importance of building strong client relationships

18:35 - Overcoming challenges during COVID-19

21:45 - Tips for starting and scaling a cash-based practice

23:40 - The value of mentorship in building your business

26:20 - JP’s parting shot for PT business owners

With over 16 years of experience as a PT, JP shares his journey from working in traditional outpatient clinics to establishing a successful golf performance and rehabilitation practice. He covers the balance of in-person and online services, how he markets to golfers, and the lessons learned from navigating the challenges of COVID-19. Tune in for actionable insights on marketing, client retention, and growing a non-traditional PT business.

Key topics include:

How JP Guidry transitioned into the golf niche

The benefits of in-person vs. online PT services

Marketing strategies for physical therapists

Tips for growing a cash-based practice

Overcoming business challenges during COVID-19

Whether you’re a physical therapist, a PT business owner, or just passionate about golf, this episode offers practical advice to grow your practice and help your clients improve their game.

Revolutionize Your Physical Therapy Practice in 2024 Oct 29, 2024

In this episode, we dive deep into game-changing approaches for physical therapists looking to elevate patient care, optimize marketing, and leverage the latest tech tools in their practice.

0:00 - Introduction & recap of client success stories

3:15 - Creating engaging content for patient reach

9:22 - The Disney model: Market research through patient data

15:30 - Surprise and delight: How small gestures make a big impact

22:08 - Technology in PT: AI and future of clinical documentation

30:47 - Building trust and patient-centric care in therapy

40:10 - Case Study: Success with Vestibular First goggles

45:18 - Social media growth tactics for PTs on YouTube, Instagram

52:06 - Closing thoughts: Applying the 80/20 rule to practice

We discuss how to create impactful content for social media, the potential of diagnostic tools like Vestibular First, and the role of AI in practice management. You’ll learn about the power of the 80/20 rule for focusing efforts on high-impact activities, the significance of surprise and delight in client retention, and why it’s critical to meet patients where they are. Join us as we navigate these practical tips, featuring real-life insights into boosting client loyalty, scaling efficiently, and maximizing technology in physical therapy.

Key Points:

Using organic content to prime social media algorithms for patient reach

Surprise and delight: boosting client retention with thoughtful touches

How to apply the 80/20 rule to maximize productivity in practice

Optimizing content for long-term visibility on platforms like YouTube

Introducing diagnostic tools like Vestibular First for better patient outcomes

Balancing patient expectations with effective therapeutic interventions

The Role of PTs in Value-Based Care Oct 28, 2024

In this episode, we sit down with healthcare expert Dana Strauss to dive into the transformative potential of value-based care (VBC) for physical therapists. Dana breaks down why the traditional fee-for-service model is failing, how VBC focuses on improving patient outcomes while reducing costs, and the critical role PTs can play in this new healthcare landscape.

Learn how PTs can integrate into primary care teams, reduce unnecessary specialist visits, and enhance patient care.

Chapters

0:00 – Introduction and guest welcome: Dana Strauss

2:30 – What is value-based care (VBC)? Breaking down the concept

5:15 – Why VBC is a game changer for healthcare and physical therapists

8:20 – The limitations of the traditional fee-for-service model

12:00 – How physical therapists can thrive in VBC models

14:45 – The importance of PTs in reducing unnecessary healthcare spending

18:30 – Barriers to VBC adoption and the need for awareness

22:10 – Why CMS is a key player in healthcare transformation

26:45 – Building relationships with payers and demonstrating PT’s value

31:00 – Q&A: Who needs to hear this message?

35:50 – Final thoughts and how PTs can get involved in the future of VBC

Whether you're a practicing PT, clinic owner, or healthcare professional, this conversation will give you practical insights into the future of healthcare delivery.

Key topics:

Understanding value-based care in physical therapy

How PTs can reduce healthcare costs and improve outcomes

Integrating PTs into primary care teams

The shift from transactional care to relationship-based care

Why policymakers and payers should invest in PT

2024's BEST Physical Therapy Hiring Strategies EXPOSED Oct 25, 2024

Jimmy McKay and Tony Maritato dive deep into one of the biggest challenges facing physical therapy clinics in 2024 — hiring and retaining top Physical Therapy talent.

00:00 – Introduction: Tackling the PT Staffing Crisis

02:35 – The Current PT Job Vacancy Rate: 10% and Rising

05:58 – Creative Referral Programs: Avengers Assemble Strategy

09:45 – Leveraging Non-Licensed Staff and Telehealth for Efficiency

15:29 – Flexibility and Profit-Sharing: Long-Term Retention Strategies

19:45 – Using Social Media for Recruitment and Branding

23:00 – Bonus Tips: In-House Mentorship & CEU Programs

26:45 – Final Thoughts: Adapt or Get Left Behind

Backed by fresh research from the American Physical Therapy Association, Jimmy and Tony outline practical and innovative strategies to help clinic owners not only fill positions but also keep their therapists happy and motivated.

From creative referral programs and profit-sharing models to exploring non-licensed staff and telehealth solutions, these ideas are designed to revolutionize your hiring and retention process. If you're a clinic owner or manager looking to overcome staffing shortages and build a stronger, more profitable clinic, this episode is for you!

Key Points Discussed:

The current PT job vacancy rate and its impact on clinics.

Creative referral bonuses to incentivize staff and bring in top talent.

Delegating tasks to non-licensed staff and leveraging telehealth to reduce workload.

The importance of flexibility and profit-sharing models to retain therapists.

Using social media and content creation to boost your clinic’s brand and recruit the best.

Special Guests:

Tony Maritato, PT, Business Coach

Jimmy McKay, PT, DPT, Host of PT Pintcast

Target Audience:

Physical therapy clinic owners, PT professionals, healthcare recruiters, and business managers in the healthcare field.

The Future of Physical Therapy Profits: Strategies for Success Oct 24, 2024

This is the future of physical therapy practice management and how owners can adapt to declining reimbursements.

0:00 - Introduction and episode overview

4:32 - Declining insurance reimbursements and opportunities for growth

10:15 - Strategies for blending in-network contracts with cash-pay services

18:45 - Megan Brown's success with Pilates and community building

24:30 - How physical therapists can create additional revenue streams

30:45 - Using AI and automation in physical therapy practices

38:50 - Case studies: Successful integration of wellness programs

45:10 - Treating PT practice like a business: What you need to know

52:12 - Final thoughts: The future of PT and value-based care

59:30 - Parting shots and what’s next for physical therapy

Joined by Dave Kittle and Tony Maritato, Jimmy McKay explores ways to leverage both in-network insurance contracts and cash-pay services to maintain profitability in an evolving healthcare landscape. Learn how successful practice owners are blending modalities, offering cash-pay services, and using AI to streamline operations.

Key Discussion Points:

Strategies to supplement insurance reimbursements with cash-pay services like Pilates and wellness programs.

How to think like a business owner while staying true to the principles of physical therapy.

Practical examples of successful business models blending PT with additional revenue streams.

The role of AI and technology in the future of physical therapy practices.

Special Guest:

Dave Kittle, PT, DPT, founder of Concierge Pain Relief

Tony Maritato, PT, owner of Total Therapy Solutions

How Rise PT Scaled Four Clinics FAST! Oct 23, 2024

In this episode, we dive deep into the innovative clinic model behind Rise Physical Therapy, founded by Tyler Green. Discover how Tyler and his team are reshaping traditional physical therapy by focusing on patient-centered, one-on-one care and direct access.

00:00 - Introduction to Tyler Green

02:20 - The Story Behind Rise Physical Therapy

05:45 - What Makes Rise PT’s Model Unique?

09:10 - Community Marketing: Building Trust and Awareness

13:30 - Challenges of Expanding to Multiple Clinics

18:45 - Effective Marketing Techniques for PT Clinics

24:50 - Lessons Learned from Rapid Growth

29:35 - How to Balance Clinical and Business Duties

35:20 - Advice for PTs Looking to Start Their Own Clinic

41:10 - Closing Thoughts: Growing a Successful PT Clinic

Tyler shares the challenges and successes of scaling from one clinic to four, while building strong community relationships through creative marketing. If you're a physical therapist or clinic owner looking to break the mold and grow your practice, this episode is packed with actionable insights.

Key Points Discussed:

How Rise Physical Therapy offers a unique one-on-one care model that sets it apart.

The importance of community-driven marketing and building a presence through events like running clubs.

The challenges of expanding from one clinic to four, and what Tyler learned from scaling too quickly.

Why creating a patient-focused culture is crucial for clinic success.

Tips on marketing for physical therapy clinics, including using CRMs and segmenting patients for better outreach.

Guest:

Tyler Green – Co-Founder, Rise Physical Therapy

Target Audience:

This episode is perfect for physical therapists, clinic owners, healthcare entrepreneurs, and anyone in the PT profession interested in scaling their practice and creating a patient-first clinic model.

Relevant Keywords:

Unlocking the Secrets to Attracting and Hiring the Best Oct 22, 2024

Innovative hiring strategies for physical therapy clinics, exploring how to attract, interview, and secure top-tier physical therapists. Jimmy McKay, alongside industry leaders, shares creative approaches to identify motivated candidates, avoid common hiring pitfalls, and enhance your recruitment process.

00:00 – Introduction: The Challenge of Hiring in PT Clinics

03:45 – Unconventional Interview Techniques That Work

12:30 – The Power of First Impressions in the Hiring Process

21:15 – Should You Offer APTA Memberships as a Job Perk?

30:50 – Real-life Examples: How Front Desk Conversations Impact Hiring

40:18 – Streamlining Your Recruitment Process with FAQs

50:35 – Creative Easter Eggs to Ensure Candidate Engagement

58:00 – Final Thoughts: Standing Out in a Competitive Job Market

They discuss real-life examples, including the power of unconventional interview tactics and leveraging APTA memberships as part of compensation packages. Whether you're a clinic owner struggling with staffing or a practice manager seeking to optimize your recruitment pipeline, this conversation offers valuable insights to help you thrive in a competitive market.

Key Points Discussed:

How creative interview techniques can reveal true candidate motivation and fit.

The pros and cons of offering paid APTA memberships and other value-add perks.

Streamlining the hiring process with FAQs, phone interviews, and Easter eggs.

Real-life examples of hiring tactics from the radio industry and multi-site clinics.

The importance of aligning recruitment efforts with long-term business goals.

Revolutionizing Mobility: A PT's Journey from Idea to Impact Oct 21, 2024

In this conversation with PT and innovator Matt Cumella, we explore the creation of Nuvio Mobility's advanced mobility aid. Matt discusses the challenges of designing a walker that truly addresses the needs of patients and caregivers.

Chapters:

00:00 - Introduction & Nuvio Mobility Overview

02:15 - The Journey from PT to Product Developer

05:30 - Key Challenges in Designing a Walker

08:55 - Feedback from Caregivers & Patients: What’s Missing in Current Devices?

12:35 - Nuvio's Advanced Design Features & Real-Life Benefits

16:10 - The Importance of User-Centered Design in Healthcare Products

19:00 - Impact on Patients: Reducing Pain & Increasing Independence

22:45 - Advice for PTs Looking to Innovate or Develop Products

27:10 - The Role of Data-Driven Care in Improving Mobility

30:15 - The Future of Mobility Aids & Nuvio's Next Steps

Discover the importance of listening to users, the design features that set Nuvio apart, and how PTs can take their ideas from concept to market. Whether you're in the field of physical therapy or interested in assistive technology, this episode provides a behind-the-scenes look at product development, validation, and making an impact in patients' lives.

24 Hours to Revolutionize Your PT Business with Shockwave Therapy Oct 17, 2024

Jimmy McKay, Tony Maritato, and Dave Kittle dive deep into groundbreaking business models for physical therapy practices. We discuss how integrating innovative tools like Shockwave Therapy can enhance both patient outcomes and clinic profitability. Learn how to transform your practice, attract top talent, and build long-term relationships with patients.

00:00 - Intro and Episode Overview

01:34 - Why Specialization Matters

04:15 - Investing in Quality: Buy Once, Cry Once

07:45 - Shockwave Therapy for Adhesive Capsulitis

12:30 - Creating a Program for Non-Responsive Shoulders

17:40 - How to Keep Patients Coming Back

21:55 - Building Long-Term Practice Value

27:20 - Using Technology for Recruitment

30:00 - Monetizing Hardware to Grow Revenue

35:50 - PT Innovation: Evolving or Falling Behind

40:05 - Show vs. Tell: How to Attract Patients

45:10 - Parting Shots and Key Takeaways

Key points covered:

The evolving business models in physical therapy, focusing on patient outcomes and retention.

Using specialized tools like Shockwave Therapy to treat conditions like adhesive capsulitis in just one session.

Why investing in quality and patient satisfaction is crucial for long-term success.

Building a practice that can thrive without constant owner presence, increasing resale value.

How niche specialization can lead to significant business growth and recruitment opportunities.

Special Guests:

Tony Maritato, Physical Therapist & Business Innovator

Dave Kittle, PT, Business Coach & Clinic Owner

Target Audience:

Physical therapists, clinic owners, healthcare entrepreneurs, and medical professionals looking to innovate their practice and patient care.

Revolutionizing PT Clinics: AI, EMRs, and the Future of Physical Therapy Oct 15, 2024

In this episode, Jimmy McKay, PT, DPT, dives into the intersection of physical therapy and technology with a focus on AI-driven EMRs and their impact on PT clinics. Joined by Dave Kittle and Tony Maritato, the discussion highlights the benefits and challenges of adopting AI scribes, upgrading electronic medical records (EMR), and evolving business models in the PT space.

The team shares their experiences from the Private Practice Section (PPS) conference, including key takeaways about practice growth, tech-driven efficiencies, and the future of patient care. Whether you're a clinic owner, PT business professional, or a therapist exploring tech solutions, this episode is packed with insights that can help you innovate and thrive.

Key Points Discussed:

The role of AI scribes in PT clinics and how EMR companies are adapting.
Why integrating old tech into new platforms is limiting, and what PT owners can do about it.
Marketing strategies from PPS to increase clinic visibility and patient engagement.
The evolving expectations of patients and how to offer premium services in competitive markets.
Tips on recruiting therapists and expanding your clinic with new tech and smart hiring.

Special Guests:

Dave Kittle, PT – Clinic owner and tech enthusiast.
Tony Maritato, PT – Private practice expert and business strategist.

Fallologists Unite: How PTs Can Prevent Falls and Save Lives Oct 14, 2024

In this episode of PT Pintcast, Jimmy McKay talks with Nick Patel from APTQI (Alliance for Physical Therapy Quality and Innovation) about the critical role physical therapists play in preventing falls among older adults. Falls are the leading cause of injury, death, and healthcare costs for people over 65, but the SAFE Act could change that. Nick dives deep into the challenges faced by PTs, how the bill aims to address them, and what therapists can do to take action. Tune in to learn more about fall prevention, the importance of advocacy, and why PTs are essential to solving this growing healthcare crisis.

Key Takeaways:

The alarming statistics on falls in older adults.
The SAFE Act and how it supports PTs in fall prevention.
How PTs can advocate for change and help reduce fall risks for their patients.

Listen in to discover how PTs can be at the forefront of fall prevention, improve patient outcomes, and protect the profession from future cuts. Learn how to take action and support the SAFE Act today.

Cutting PT Documentation Time by 75%: The Power of AI with Prediction Health Oct 12, 2024

Join Jimmy McKay as he interviews Pedro Teixeira from Prediction Health at the APTA Private Practice Section (PPS) Conference 2024! They explore how Prediction Health’s AI technology is transforming documentation for physical therapists by cutting the time spent on notes by up to 75%.

Hear about the challenges PTs face with documentation and compliance, and how AI-powered solutions are helping practitioners focus more on patients and less on paperwork. Pedro also shares his predictions for the future of AI in healthcare and how it will continue to empower clinicians.

Key Takeaways:

How Prediction Health’s AI platform works in real clinics
Addressing common concerns about adopting AI technology
The future of AI in physical therapy documentation and patient care
Real feedback from PTs: “AI made me love patient care again!”

Guest: Pedro Teixeira, Co-Founder of Prediction Health

Host: Jimmy McKay, DPT

The Future of Remote Therapeutic Monitoring: Insights from SaRA Health Oct 12, 2024

Join Jimmy McKay and Tony Maritato as they interview leaders from Sarah Health at the APTA’s Private Practice Section (PPS) Conference 2024! They dive into the emerging world of Remote Therapeutic Monitoring (RTM) and how this technology is reshaping the physical therapy landscape.

Hear from SaRA Health’s experts on how their platform is boosting patient engagement between visits, improving outcomes, and streamlining billing processes. They also discuss the future of healthcare technology and offer insights on how PT clinics can stay ahead of the curve.

Tune in for:

Practical tips for integrating RTM in your practice
The impact of AI on PT business management
The differences between PPS and CSM for physical therapists
Real-world examples of improving clinic revenue with RTM

Conquering Physical Therapy Workforce Struggles & Boosting Productivity Oct 09, 2024

Jimmy McKay welcomes back Larry Benz, PT, DPT, OCS, MBA, FAPTA, to discuss the pressing issues in the physical therapy profession today. From workforce development challenges to cultural shifts in clinical care, Larry offers deep insights into the productivity crisis and how therapists can regain control in 2024.

Find Larry's Blog Posts that inspired this episode here: AllThingsPhysicalTherapy

00:00 - Introduction & Welcome Back Larry Benz

02:00 - Why Larry Started Writing More

08:30 - Productivity Comparisons: PTs vs. Physicians

13:50 - Challenges in PT Workforce Development

19:00 - Solutions for PT Productivity & Cultural Change

24:20 - Regulatory Barriers & Payer Restrictions in PT

31:00 - The Future of Physical Therapy: Culture & Technology

36:45 - Final Thoughts & Encouragement for Clinicians

Discover the potential of AI, the role of middle management, and how cultural and systemic changes can shape the future of physical therapy. Tune in for a thought-provoking conversation that touches on everything from CPT code constraints to the economics of PT practice. Don't miss this essential discussion for any PT professional!

Timestamps:

Firing Your Front Desk Star Could Cost You THOUSANDS Oct 08, 2024

Jimmy McKay and co-host Dave Kittle dive deep into the realities of hiring in physical therapy and the importance of transparency.

00:00 - Introduction & Overview

02:35 - The Importance of Salary Transparency in Job Listings

09:12 - The Reality Behind High Salaries and Long Hours

15:45 - Hiring the Right Fit: Quality Over Quantity

22:30 - Using Military Strategies in PT Hiring: Commitment vs Applications

31:20 - Communication Tactics: Over-Communicating with Your Team

38:00 - Tony Hsieh's Zappos Example: Filtering for Commitment

47:50 - Parting Shots

They discuss how practice owners can attract the right therapists, the challenges of managing employee expectations, and the value of honest job descriptions. They explore salary transparency, over-communication with your team, and strategies to ensure you're not just filling a role but finding the best fit.

Key topics covered:

The reality behind high salaries and long hours in physical therapy.

Why transparent job descriptions lead to better hires.

The importance of over-communicating with your team to foster engagement and retention.

How the military and companies like Zappos create commitment-driven cultures.

Practical steps to filter out uncommitted candidates during the hiring process.

Special Guest: None in this episode

Target Audience: Physical therapy clinic owners, practice managers, and therapists looking to optimize their hiring process and team management.

Are Physical Therapists Really Doctors? Unpacking the Research Oct 07, 2024

In this episode, we sit down with Lance Mabry from High Point University to discuss groundbreaking research on why only 20% of doctorally-trained physical therapists use the title 'Doctor' during patient introductions. We dive deep into the implications this has for patient trust, therapeutic alliance, and the future of the physical therapy profession. Lance and his co-authors, Dr. Justin Martino and Dr. James Smoliga, explore key demographic trends, legal considerations, and how the use of the 'Doctor' title can advance the profession.

Want to know more about Physical Therapists using their “Doctor” Title?

Read the latest article in the Journal of Manual and Manipulative Therapy

Link: https://doi.org/10.1080/10669817.2024.2396706

Get $25 off Musculoskeletal Imaging CME

Taught by Dr. Mabry, PT at Redefine Health Education

Coupon Code: mskimaging2425

Link: https://redefinehealthed.com/imaging/

Key Topics Discussed:

Why only 20% of physical therapists use the title 'Doctor'
The impact of using 'Doctor' on patient trust and therapeutic alliance
Gender and experience differences in title usage
Legal implications and best practices for using the 'Doctor' title in PT
Future trends and how PTs can embrace the change

Special Guest:

Lance Mabry, PT, DPT, OCS, FAAOMPT – Assistant Professor at High Point University

Entrepreneurship in Physical Therapy: Avoid Burnout, Scale Your Practice, and Succeed with Self-Reflection Oct 04, 2024

In this episode of PT Pintcast, host Jimmy McKay, DPT, dives into a deep discussion with an expert panel of physical therapists LIVE from Nazarath College who are forging their own paths as entrepreneurs in the PT industry. Joined by Brenda Gajowski, Bryan Guzski, Derek Hagen, Russ Manalastas, and Michael Huson from Nazareth College, they explore what it takes to succeed in private practice, from self-reflection and personal growth to overcoming burnout and embracing new opportunities.

If you're a PT looking to build or scale your own practice, this conversation will inspire and guide you on your journey. Learn how to leverage your strengths, build lasting partnerships, and market yourself effectively in a competitive healthcare environment.

Key Points Discussed:

How self-reflection can drive your success as a PT entrepreneur
Avoiding burnout and creating a work-life balance that works for you
Building strong partnerships and collaborations to scale your business
The power of saying yes to unexpected opportunities to grow your practice
How to effectively sell your value as a healthcare provider

Whether you're just starting out or looking to take your practice to the next level, this episode is packed with actionable insights to help you thrive.

The AI Revolution in Physical Therapy Will Machines Outpace Humans? Oct 03, 2024

Tony Maritato and Dave Kittle dive deep into the rapidly evolving intersection of artificial intelligence and physical therapy. As AI technology continues to improve and infiltrate every industry, we explore how it might impact the future of physical therapy practice. Will human therapists be replaced by AI? How will technology change patient care, diagnosis, and treatment?

From discussing the benefits and challenges of AI-driven telehealth to the increasing demand for empathetic human interaction, this episode covers it all. Tony and Dave also debate the potential for AI to handle patient motivation, implementation of care, and the importance of hands-on therapy in a world increasingly reliant on digital solutions.

If you're a physical therapist, practice owner, or healthcare professional, this episode is a must-listen as it explores the critical questions surrounding AI's role in the future of physical therapy.

Key Points Discussed:

The Impact of AI on Physical Therapy: Can AI deliver the same quality of care as human therapists? Tony and Dave discuss how AI could change the profession forever.
Telehealth and AI Integration: The growing role of AI in telehealth and what this means for patient engagement and outcomes.
Empathy vs. Efficiency: The debate over whether AI can match the empathy and accountability provided by human therapists.
Physical Therapy Market Growth: Insights into the future of the PT industry, including market projections and opportunities for growth by 2033.
AI for Training and Education: How AI tools like ChatGPT are revolutionizing training for physical therapists and improving diagnostic skills.

The AI Revolution in Physical Therapy: Inside Athelas' Game-Changing Tools Oct 02, 2024

Jimmy McKay is joined by special guests from Athelas to explore the groundbreaking role of artificial intelligence (AI) in transforming physical therapy practices. Learn how Athelas' AI-powered tools are driving higher efficiency, reducing burnout, improving denial management, and increasing revenue for clinics across the country. Discover how clinics can leverage AI to streamline operations, improve patient care, and adapt to the fast-evolving healthcare landscape. Plus, insights on how AI is helping clinics enhance patient satisfaction by automating routine tasks and giving providers more time for personal touch care.

Key Points Discussed:

The role of AI in improving clinic efficiency, including AI-driven billing and denial management.

Real-time data analytics and how it helps clinics make better business decisions.

How AI-driven documentation reduces clinician burnout and improves patient care.

The impact of AI on revenue growth, including cleaner claims and faster payments.

How adopting AI technology can be a competitive advantage for physical therapy clinics.

Target Audience: Physical therapy professionals, clinic owners, healthcare administrators, and anyone interested in the integration of AI into healthcare practices.

Telehealth vs. In-Person PT: The Future of Physical Therapy Oct 01, 2024

Explore the evolving landscape of physical therapy. As the industry shifts post-pandemic, the conversation delves into the challenges and opportunities of telehealth and hybrid care models. The hosts share their insights on how clinics can adapt to changing patient preferences while navigating the balance between virtual and hands-on care. Are virtual visits here to stay, or is in-person therapy still the gold standard? The episode also features expert perspectives from cash-based clinic owners on the real demand for telehealth and how future generations might reshape the industry.

Tune in to learn how physical therapists can future-proof their practice by staying flexible and responsive to both in-person and digital demands.

Chapters with Timestamps:

0:00 - Introduction to Telehealth in Physical Therapy

5:15 - Why Virtual Visits Are Declining Post-COVID

12:00 - Hybrid Care Models: Balancing In-Person and Virtual Care

22:30 - Insights from Cash-Based Clinics on Telehealth Demand

30:00 - Predictions for the Future of PT: Virtual vs. In-Person

40:50 - Employer-Funded Telehealth vs. Direct-to-Consumer: What’s Next?

50:00 - Parting Shots: Reflecting on PT's Changing Landscape

Key Points Discussed:

The current state of telehealth in physical therapy and why demand has decreased post-COVID

How clinics can balance virtual and in-person care to meet patient needs

Insights from cash-based clinics on the practicality and profitability of telehealth

Why building strong relationships and offering valuable experiences is crucial for long-term success

Predictions on how patient preferences and technology will shape the industry over the next 5 to 10 years

.

From Idea to Impact: Jay Dicharry on Creating the MOBO Board Sep 30, 2024

Jimmy McKay sits down with Jay Dicharry, renowned physical therapist and inventor of the MOBO Board. Jay shares his journey from identifying a critical gap in foot and ankle rehab to designing a product that’s now used by elite athletes and clinicians alike.

Discover how the MOBO Board went from concept to creation, the challenges faced during development, and the importance of producing a product that genuinely solves a problem. Whether you're a physical therapist or entrepreneur, Jay's insights on scaling, product iteration, and staying lean will inspire you to take the plunge on your next big idea.

Timestamps:

00:00 - Introduction

03:20 - Identifying the problem: The birth of the MOBO Board

06:15 - Prototyping and early development

08:40 - Why good products don’t need flashy marketing

12:15 - Challenges of scaling a physical product

16:00 - The importance of a lean business model

19:30 - Learning from customer feedback and product iterations

22:50 - How MOBO Board impacts clinicians and athletes

26:45 - Tips for physical therapists wanting to create their own product

30:15 - The future of foot and ankle rehab

Breaking the Mold: A PT’s Journey from Clinic to Corporate with Amir Rand Sep 27, 2024

In this episode, we’re joined by Amir Rand, Director of Talent Acquisition at Spear, who shares his unique journey from working as a physical therapy aide to transitioning into a non-clinical role at one of NYC’s top PT organizations. Amir talks about opening clinics, leading regional operations, and now overseeing talent recruitment at Spear. He sheds light on the opportunities available to physical therapists outside of the traditional clinical path and offers inspiration for PTs looking to pivot or explore alternative career trajectories.

Key Takeaways:

Amir’s career journey from PT aide to leading Spear’s Talent Acquisition team.
How his clinical experience informs his non-clinical role and makes him a more effective leader in recruitment.
Insights into opening and managing PT clinics in NYC and transitioning to corporate roles.
The importance of always looking for new opportunities and creating your own path in the PT profession.

Guest Information: Amir Rand

Director of Talent Acquisition at Spear

Bridge Visits: How to Fill Your PT Clinic Schedule Sep 26, 2024

In this episode, we dive into the concept of "Bridge Visits" – a faster way to get patients into physical therapy while they wait for their regular provider. Special guest Jerry Durham, PT joins us for the first 15 minutes to share his insights on how clinics can improve patient experience and satisfaction from the very first phone call.

Jerry is an expert in patient engagement and clinic operations.

He’ll be presenting at PPS 2024 with his talk titled "DROP OFFS, NO SHOWS, CANCELS: The Short Term cashflow killer, The Long Term Value Destroyer" – a must-see for any practice owner or manager looking to boost their clinic’s efficiency and profitability. Learn how the front desk can make or break your patient relationships and how to optimize this crucial part of your business.

In this episode, we cover:

What are Bridge Visits and how can they help fill your schedule?

Why patients appreciate quick access to care without long waitlists.

Jerry Durham’s expertise on building a better front desk experience.

Tips for improving your clinic’s intake process and patient satisfaction.

Demystifying PT Research: Education, Evidence & Clinical Application with John Handrakis Sep 26, 2024

In this live episode from NYIT, we chat with John Handrakis, Professor of Physical Therapy at NYIT and Principal Investigator of the Thermoregulation program at the Spinal Cord Damage Research Center. John shares his insights on the importance of research in DPT education, how to critically review clinical evidence, and how PT students can engage with research early in their careers. We also dive into the practical application of evidence-based medicine, and why it’s essential for physical therapists to stay updated on current research throughout their careers.

Key Takeaways:

How DPT students at NYIT engage with research and why it's critical to their education.
Tips on how to ask a clinical question and where to find reliable research evidence.
The importance of critically evaluating research publications for clinical application.
Whether physical therapists should continue looking for evidence after they leave academia.
The role of research in advancing physical therapy practice and education.

Guest Information: John Handrakis, PT, DPT, Ed.D.

Professor of Physical Therapy at NYIT

Principal Investigator of Thermoregulation Program, Spinal Cord Damage Research Center, VA Medical Center

Shaping Future PTs: Mentorship, Networking, & Residency with Eric Greenberg Sep 25, 2024

In this live episode from NYIT, we talk with Eric Greenberg, Associate Professor in the NYIT DPT program and a Sports Certified Specialist. Eric dives into the importance of professional development in physical therapy students and early-career clinicians, covering topics like residency education, the power of mentorship, and how to build your professional network. Whether you're a PT student, a young clinician, or an experienced therapist looking to give back, this conversation offers actionable insights into fostering growth in the physical therapy field.

Key Takeaways:

Eric’s personal journey through residency education and how it shaped his career.
How mentorship plays a crucial role in professional development at every career stage.
Tips on forming a professional network and the benefits of putting yourself out there.
Why professional conferences and finding your niche are essential to career growth.
Insight into the workings of the NYIT DPT program and how a smaller program can have a big impact.

Guest Information: Eric Greenberg, PT, DPT, SCS

Associate Professor at NYIT DPT Program

Unlocking the Power of Price Anchoring in Physical Therapy: How to Attract High-Value Clients Sep 24, 2024

In this episode of PT Pintcast, host Jimmy McKay, alongside Tony Maritato and Dave Kittle, dives deep into advanced pricing strategies for physical therapy practices. Learn how price anchoring and positioning premium services can elevate your practice and attract high-value clients. Discover how to strategically frame your services to clients and avoid the common pricing pitfalls that many PTs make.

Key Topics Covered:

The power of price anchoring in physical therapy.
Why selling services based on value—not price—can unlock growth.
How premium pricing can drive higher demand and attract affluent clients.
Real-life examples of selling high-ticket services like McLarens and applying the concept to healthcare.
Strategies for promoting self-pay services while still leveraging insurance-based referrals.

Whether you're a clinic owner or a PT professional, this episode will equip you with actionable insights to scale your business.

Baby Steps & Big Lessons: Pediatric PT and Academic Leadership with Cheryl Hall Sep 24, 2024

In this live episode from NYIT, we sit down with Cheryl Hall, Program Chair and Pediatric Clinical Specialist, to dive into the world of pediatric physical therapy. With over two decades of experience, Cheryl shares how her clinical practice working with infants and toddlers in Early Intervention (EI) informs her teaching, and vice versa. She also reflects on her path into academia, the times she almost quit, and how her leadership role helps shape the next generation of physical therapists. Tune in for an insightful conversation on resilience, pediatric care, and balancing classroom instruction with hands-on clinical practice.

Key Takeaways:

Cheryl's personal journey into physical therapy, inspired by an Elvis story.
The challenges of nearly quitting and how Cheryl found her passion in pediatrics.
How clinical practice, especially in Early Intervention, adds credibility and depth to teaching.
Transitioning from Director of Clinical Education to Program Chair at NYIT.
The importance of resilience in overcoming professional obstacles.

Guest Information: Cheryl Hall, PT, MBA, PCS

Program Chair, Pediatric Clinical Specialist at NYIT

Unlocking Your Potential: Pro-Bono Work, Mentorship & SCI Care with Lori Hochman Sep 23, 2024

In this special live episode from NYIT’s DPT program, we sit down with Lori Hochman, Assistant Professor and Director of Clinical Education at NYIT.

Lori shares her journey of building a fulfilling physical therapy career rooted in volunteerism, mentorship, and specialized care for individuals with spinal cord injuries (SCI) and Parkinson’s disease.

Lori also discusses her roles with Empower SCI, APTA NY, and Rock Steady Boxing, emphasizing the power of giving back through pro-bono work and how it can elevate your career in ways you might not expect.

Key Takeaways:

How pro-bono work at Empower SCI has shaped Lori’s career and personal growth.
The importance of mentorship in the physical therapy profession and tips for becoming a great mentor.
Insights into treating individuals with spinal cord injuries and Parkinson's disease, and the role of Rock Steady Boxing.
Balancing a successful career in academia, clinical practice, and volunteerism.

Guest Information: Lori Hochman, PT, Ph.D.

Director of Clinical Education, Assistant Professor at NYIT

Rock Steady Boxing Coach | Clinical Specialist at Empower SCI

Clinic Waitlist or Na? Sep 19, 2024

In this episode of PT Pintcast, host Jimmy McKay, along with co-hosts Tony Maritato and Dave Kittle, tackle one of the biggest debates for physical therapy clinics: Should you have a waitlist?

They dive deep into how waitlists impact patient experience and clinic efficiency, plus creative strategies for managing and capitalizing on patient overflow. Learn how to optimize your practice, increase patient satisfaction, and boost your bottom line without compromising care.

Bringing Vestibular Care to the Masses: The Story of Vestibular First Sep 18, 2024

In this episode of PT Pintcast, we dive into the story behind Vestibular First, a company that is reshaping how clinicians access and use vestibular diagnostic tools. Hosts Helena Esmonde, PT, DPT, and Patrick Esmonde share how they turned a personal frustration into an FDA-cleared product that's making vestibular care more accessible and affordable for healthcare providers around the world.

Key Discussion Points:

The journey from idea to FDA clearance: Learn how Helena and Patrick navigated the complex world of medical device innovation and regulation to bring affordable, high-quality vestibular goggles to market.
Empowering clinicians with affordable tools: Discover how Vestibular First is increasing access to vestibular technology for clinicians and patients, allowing for better diagnosis and treatment of vestibular disorders.
Future innovations in vestibular care: The Esmondes discuss their upcoming projects, including ocular motor testing tools and eye-tracking technology that will further enhance diagnostic accuracy.
Advice for healthcare entrepreneurs: Practical tips on how to identify market gaps, bring a product to life, and scale a business in the healthcare sector.

About Our Guests:

Helena Esmonde, PT, DPT: Co-founder of Vestibular First, a physical therapist with a passion for vestibular therapy and making diagnostic tools more accessible to clinicians and patients.
Patrick Esmonde: Co-founder and the technical mind behind Vestibular First, bringing his engineering expertise to the medical device industry.

Revolutionize Physical Therapy with AI, Marketing Strategies, & Innovation Sep 17, 2024

How can AI, creative marketing, and product innovation are transforming the physical therapy landscape?

From leveraging ChatGPT to analyze home safety assessments to practical marketing strategies that can help clinics stand out, this conversation explores how PTs can embrace new tools to better serve their clients and grow their practices.

0:00 - Introduction: Physical Therapy, AI, and Marketing

3:45 - The Power of AI in Home Safety Assessments

9:28 - Using ChatGPT for Posture Analysis

17:15 - Product Innovation: Creating Billion-Dollar Ideas

22:05 - How Sarah Blakely’s Spanx Inspired PT Innovations

29:00 - Marketing Lessons from Successful PTs

35:44 - The Importance of Branding in Physical Therapy

42:35 - Why PTs Need to Double Down on Marketing During Downturns

48:10 - Final Thoughts: How AI and Creativity are Shaping the Future of PT

Key Takeaways:

AI in Physical Therapy: How ChatGPT and AI tools can assist with posture analysis, home safety assessments, and patient engagement.

Marketing and Branding: The critical role of marketing in growing your PT practice, especially during economic downturns.

Product Innovation in PT: Examples of PTs creating multi-million dollar products and how others can follow in their footsteps.

Whether you're a physical therapist, clinic owner, or entrepreneur in the healthcare space, this episode provides actionable insights to stay ahead in a competitive market.

Special Guests:

Tony Maritato - Learn Medicare Billing

Dave Kittle - PT Business Owner

Target Audience: Physical therapists, clinic owners, healthcare entrepreneurs, and anyone interested in AI applications in healthcare and innovative marketing strategies.

Relevant Keywords: Physical therapy, AI in healthcare, ChatGPT for physical therapy, home safety assessments, PT marketing strategies, product innovation, clinic growth, branding for physical therapists, PT entrepreneurship.

0:00 - Introduction: Physical Therapy, AI, and Marketing

3:45 - The Power of AI in Home Safety Assessments

9:28 - Using ChatGPT for Posture Analysis

17:15 - Product Innovation: Creating Billion-Dollar Ideas

22:05 - How Sarah Blakely’s Spanx Inspired PT Innovations

29:00 - Marketing Lessons from Successful PTs

35:44 - The Importance of Branding in Physical Therapy

42:35 - Why PTs Need to Double Down on Marketing During Downturns

48:10 - Final Thoughts: How AI and Creativity are Shaping the Future of PT

From PT Clinic to Netflix: The Journey of Innovating Neck Rehab Sep 17, 2024

Scott Dickinson, is a physical therapist turned inventor, whose groundbreaking device for neck rehabilitation caught the eye of none other than Patrick Mahomes, featured on Netflix's "Quarterback" documentary.

Scott shares his story of relentless innovation, the challenges of bringing a his product, Neckslevel, to market, and the immense satisfaction of helping people far beyond his clinic. Whether you're an aspiring entrepreneur, a healthcare professional, or simply love a great success story, this episode is packed with valuable insights and actionable advice.

00:00 - Introduction: Scott Dickinson's Journey

05:35 - The Birth of an Idea: Innovating Neck Rehab

13:15 - Breaking into the Market: Challenges of Manufacturing

20:45 - The Netflix Moment: Patrick Mahomes and Validation

28:20 - Scaling Up: Raising Funds and Finding the Right Manufacturer

35:50 - Emotional Rewards: Feedback from Users

42:10 - Advice for Aspiring PT Inventors

48:25 - Closing Thoughts: Taking the Hard Path

Key Points Discussed:

Scott's invention journey: From initial idea to a product used by professional athletes.

The pivotal moment: How Netflix's "Quarterback" documentary featuring Patrick Mahomes using his device boosted credibility.

Challenges of scaling: The financial and manufacturing hurdles of moving from a 3D-printed prototype to mass production.

The emotional reward: Hearing feedback from users who’ve benefited from the device.

Advice for aspiring PT inventors: Practical steps for turning a healthcare idea into a marketable product.

Key Points Discussed:

The importance of strategic partnerships in scaling a PT product.

How to validate your market and identify demand for your innovative ideas.

The shift from relying on Amazon to building a brand with a loyal customer base.

Challenges and growing pains of scaling a product in the competitive PT market.

Advice for PTs with an idea on how to take the first steps toward bringing it to life.

Special Guest: Garrett Drumheller, Inventor of Nordstick

Target Audience: Physical Therapists, Entrepreneurs, Health and Fitness Innovators, PT Students, and anyone interested in product development and market scaling.

How I Built This - TheNordstick – Revolutionizing Physical Therapy Sep 16, 2024

In this episode of PT Pintcast], we sit down with Garrett Drumheller, the visionary behind the innovative Nordstick, to explore his incredible journey from sketching ideas on the back of a napkin to building a multi-million dollar product. Garrett shares his insights on market validation, scaling strategies, and the importance of perseverance in the world of physical therapy entrepreneurship. Whether you're a PT with a budding idea or an entrepreneur looking for inspiration, this episode is packed with actionable advice and powerful lessons.

00:00 - Introduction to Garrett Drumheller and Nordstick

03:12 - Strategic Partnerships: The Key to Scaling

07:45 - Validating the Market for Nordstick

12:33 - From Amazon Success to Brand Building

17:21 - Overcoming Challenges and Growing Pains

22:00 - Advice for PTs with Innovative Ideas

26:15 - Parting Thoughts: Perseverance and Catching the Wave

Key Points Discussed:

The importance of strategic partnerships in scaling a PT product.

How to validate your market and identify demand for your innovative ideas.

The shift from relying on Amazon to building a brand with a loyal customer base.

Challenges and growing pains of scaling a product in the competitive PT market.

Advice for PTs with an idea on how to take the first steps toward bringing it to life.

Special Guest: Garrett Drumheller, Inventor of Nordstick

Target Audience: Physical Therapists, Entrepreneurs, Health and Fitness Innovators, PT Students, and anyone interested in product development and market scaling.

Marketing Lessons You Must Learn: Pivot or Perish Sep 13, 2024

Jimmy McKay is joined by Tony Maritato and Dave Kittle to discuss the essential need for physical therapists to pivot and adapt in an ever-evolving healthcare landscape. Inspired by the rise of Ozempic and Weight Watchers' massive industry shift, the trio explores how PTs can embrace innovation, rethink marketing, and develop creative strategies to stay relevant and successful.

They get into the parallels between the weight-loss industry's pivot and what physical therapy professionals need to do in response to declining referrals and reimbursement changes. With practical insights on how to innovate through personalized programs and creative outreach, this episode is packed with actionable ideas.

Key Points Discussed:

The impact of Ozempic and Weight Watchers' pivot on the healthcare industry and how it parallels challenges in physical therapy.

Why physical therapists need to adapt or risk extinction in a rapidly changing market.

Creative marketing tactics like lumpy mail and direct mail campaigns to engage patients.

The importance of problem-solving over just protecting the "physical therapy" title.

Future of PT: Leveraging technology and collaborations with physicians for innovative programs.

Special Guests:

Tony Maritato,

Dave Kittle, PT

The Secret to Getting Paid What You Deserve as a PT – Start Doing THIS Now Sep 10, 2024

We explore innovative strategies to scale your concierge physical therapy practice by leveraging platforms like Bark and Thumbtack.

How to attract high-paying clients in major cities, how creative pricing models can boost your business, and the importance of delivering value in every patient interaction.

We dive deep into real-world use cases, effective communication tips, and the art of converting massage therapy leads into long-term physical therapy clients.

Perfect for PTs, OTs, and healthcare entrepreneurs looking to optimize their pricing strategies and grow their practice in competitive markets.

Key Takeaways:

How to use Bark and Thumbtack to find clients and market concierge services.

Creative pricing models for premium physical therapy services.

Understanding and leveraging client perceptions of value.

Converting massage therapy leads into physical therapy clients.

Building a sustainable practice through strong community relationships.

Converting Calls into Patients Sep 06, 2024

Jimmy McKay, alongside co-hosts Tony Maritato and Dave Kittle, dives deep into the art of patient communication and how effective questioning can elevate your practice. Whether you're running a cash-pay physical therapy clinic or an insurance-based one, understanding your patient is key. This episode breaks down essential strategies to ask the right questions, build trust, and convert potential patients into loyal clients. Learn how to connect on an emotional level, overcome objections, and create a seamless patient experience. Perfect for physical therapists and healthcare business professionals looking to enhance their communication and marketing skills.

Key Points Discussed:

The 5 critical questions that help you understand your patient’s emotional triggers.
How to overcome patient objections without being pushy.
The importance of recording calls to improve communication and patient experience.
Using open-ended questions to create deeper patient connections.
Why understanding the “why” behind a patient's goals is essential for long-term success.

Special Guests:

Tony Maritato, PT & Business Coach
Dave Kittle, PT & Practice Owner

Boost the Patient Experience & Retention in your PT Clinic Sep 04, 2024

Innovative strategies that physical therapists can implement to enhance patient experience, retention, and practice growth. Whether you're running a cash-based practice or navigating the challenges of insurance, this conversation is packed with actionable insights to help you stand out in a competitive market.

Key Points Discussed:

Pre-Payment and Screening Processes: Discover why taking payment at the time of booking can streamline your operations, reduce no-shows, and improve patient commitment.

Transforming Patient Paperwork: Learn how to turn the often-dreaded paperwork process into a positive experience that engages patients from the moment they walk in the door.

Creating Memorable Patient Experiences: Explore creative ways to build strong relationships with patients, from simple gestures like offering personalized care to incorporating multi-sensory experiences in your practice.

The Power of Emotional Triggers in Patient Retention: Understand how identifying and addressing the emotional motivations of your patients can significantly impact their loyalty and outcomes.

Innovative Practice Models: Discuss potential new business models, including the concept of a "booze-infused" physical therapy practice, and how to navigate the associated challenges and opportunities.

00:00 - Introduction and Overview

03:21 - The Importance of Pre-Payment and Screening

10:15 - Enhancing the Patient Intake Experience

18:45 - Turning Paperwork into Positive Patient Interaction

28:30 - Building Patient Loyalty Through Emotional Connections

36:55 - Exploring New Business Models in PT

45:20 - Final Thoughts and Parting Shots

50:00 - Preview of Next Episode

Unlocking the Secrets of Peak Athletic Performance Sep 02, 2024

In this episode, we dive deep into the world of elite athletic performance and rehabilitation with physical therapy expert Phil Plisky.

Key Takeaways:

1. Importance of systematic testing and intervention in physical therapy to improve athletic performance and prevent injuries.

2. The value of humility and curiosity in the pursuit of knowledge, especially among top professionals in the field.

3. Strategies for effectively communicating and building buy-in with patients/athletes, such as understanding their goals and priorities.

4. The power of repetition and consistency in sharing information and expertise, even when it feels uncomfortable.

5. The need to focus on the fundamentals and foundational elements of movement, strength, and mobility, rather than relying solely on high-tech equipment.

6. The underrated impact of nutrition, sleep, and mental health on recovery and testing outcomes.

Navigating the Insurance Maze: Elevating the Patient Experience Aug 30, 2024

The critical strategies for enhancing patient experience in private practice physical therapy. We discuss the complexities of dealing with insurance companies like United Healthcare and how understanding the "game" can help you succeed in your business. Whether you're struggling with patient retention or navigating the challenges of reimbursement, this episode is packed with actionable insights to help you thrive.

00:00 - Introduction and Overview

04:27 - Understanding the Patient Experience

11:56 - Handling Negative Patient Interactions

19:30 - Strategies for Improving Patient Retention

24:45 - Importance of Clinician-Patient Rapport

32:21 - The Role of Exam Rooms in Physical Therapy

40:26 - Challenges with Insurance Reimbursement

46:48 - UnitedHealthcare and Reimbursement Issues

53:00 - How to Communicate Insurance Changes to Patients

57:45 - Parting Shots

Key Points Discussed:

How to deliver a top-notch patient experience that keeps clients coming back.

The pros and cons of dropping low-reimbursement insurance plans, including UnitedHealthcare.

Why understanding your business game and playing it well is crucial to success.

Effective communication strategies to manage patient expectations regarding insurance and out-of-pocket costs.

Real-world examples of how building strong rapport can lead to better patient outcomes and plan-of-care completion.

Special Guests:

Tony Maritato, Physical Therapy Private Practice Expert

Dave Kittle, Host of "The Dave Kittle Show"

Creating Patient and Employee Engagement Aug 29, 2024

In this episode titled "Creating Patient and Employee Engagement with Dr. Jimmy McKay," we dive into strategies for building a positive and dynamic environment in healthcare settings.

I was a guest on the True Sports Physical Therapy podcast with Yoni Rosenblatt, great conversation that made me feel all warm and fuzzy because I got to talk about my story. Who doesn't love talking about THEMSELVES and THEIR story??

Maybe that's what more clinicians should do with patients...?

We talk all things fostering strong connections between patients and healthcare providers, as well as cultivating a motivated and engaged team of employees.

Learn about the importance of communication, trust, and culture in driving engagement and how these elements contribute to better patient outcomes and a thriving workplace.

Whether you're a clinic owner, healthcare professional, or someone interested in improving organizational culture, this episode offers valuable insights into the key components of effective engagement.

Tune in to True Sports Physical Therapy for an enlightening conversation with Dr. Jimmy McKay, and discover how to enhance both patient and employee experiences in your practice.

Innovative PT & OT Revenue Models You Haven't Heard Of! Aug 27, 2024

Groundbreaking ways Occupational Therapists (OTs) and Physical Therapists (PTs) can generate revenue outside of traditional methods. We explore how to turn home visits into high-value services, the potential of ADA compliance assessments, and the role of technology in enhancing patient care. Whether you're looking to expand your practice or find innovative income streams, this episode is packed with actionable insights.

Chapters

Introduction to Unique Revenue Models - 00:00

Turning Home Visits into Premium Services - 05:32

Leveraging ADA Compliance for Profit - 21:45

Integrating Technology for Enhanced Care - 32:15

Unconventional Business Strategies for OTs and PTs - 43:00

Parting Shots & Final Thoughts - 56:40

Key Points Discussed:

Maximizing Home Visit Revenue: Transforming home visits into premium services that clients are willing to pay top dollar for, including vestibular assessments and high-end home modifications.

ADA Compliance as a Revenue Stream: How OTs and PTs can leverage their expertise to perform ADA compliance assessments for local businesses, offering a unique and ethical service.

Expanding Roles with Technology: The potential for OTs and PTs to integrate technology into their practices, from remote assessments to improving patient interactions with advanced tools.

Revolutionizing Geriatric Care Aug 26, 2024

We're joined by the legendary Carole Lewis, a renowned physical therapist specializing in geriatric care. We dive deep into the strategies that every physical therapist and healthcare provider should know to prevent falls and improve the quality of life for older adults. Carole shares her insights on why giving away valuable content for free can be the key to building trust and authority in the healthcare industry.

Links Mentioned:

www.ptannualvisit.com

https://lifeguidehealth.org/player/play/balance

www.greatseminarsonline.com

www.Exerciseforagingwell.com

If you're a clinician, caregiver, or anyone interested in the well-being of older adults, this conversation is packed with actionable advice and inspiring stories that you won't want to miss.

Main Topic/Theme: The crucial role of physical therapy in preventing falls and enhancing the lives of older adults, with a focus on how to communicate effectively with this demographic.

Key Points Discussed:

The importance of simplifying communication with older adults to avoid jargon and make healthcare advice more relatable and actionable.
The power of giving away valuable content for free to build trust and establish authority in the field of physical therapy.
The concept of 7-11-4 in building trust and relationships with patients and clients.
How to scale impact through digital platforms like YouTube and podcasts to reach and help more older adults.
The vision for a future where every senior receives annual physical therapy assessments to prevent common issues like falls and back pain.

Special Guests:

Carole Lewis, PT, DPT - Expert in Geriatric Physical Therapy

Target Audience:

Physical therapists, clinicians, caregivers, and healthcare providers focused on geriatric care.
Individuals interested in improving the health and well-being of older adults.
Content creators in the healthcare space looking to expand their digital presence.

Why Stretch Labs Are Changing the Game for Physical Therapists Aug 23, 2024

Dive into the rise of stretch labs and their impact on the physical therapy industry. Are stretch labs a threat or an opportunity for PTs? We explore the business model behind these popular fitness boutiques, their appeal to consumers, and how physical therapists can adapt or even capitalize on this trend. We also discuss the ethical implications and how PTs can position themselves in a market increasingly driven by consumer demand for wellness services.

Key Points Discussed:

The rise of stretch labs and their impact on traditional physical therapy practices.

How stretch labs are attracting clients with a focus on perceived value rather than clinical outcomes.

The importance of adapting to market demands and the potential for PTs to integrate similar services.

The ethical considerations of offering wellness services outside traditional PT practice.

Practical advice for PTs looking to compete with or collaborate with these new business models.

How to Attract Top Physical Therapy Talent Aug 22, 2024

In this episode of PT Pintcast, host Jimmy McKay sits down with business strategist and coach Sturdy McKee to dive deep into the future of physical therapy (PT) marketing and recruitment.

Are you struggling with long wait times, high turnover, or disengaged employees? Discover how to attract top talent and differentiate your practice in a competitive market. Sturdy shares his insights on creating compelling job ads, leveraging the power of relationships over transactions, and the importance of being genuine in both client and employee engagement. Whether you're a practice owner, manager, or PT professional, this conversation offers actionable advice to transform your approach to hiring and marketing.

Main Topic/Theme:

The evolution of marketing and hiring strategies in physical therapy, focusing on standing out in a competitive field and fostering meaningful relationships.

Key Points Discussed:

The significance of differentiation in marketing and recruitment within the PT industry.

The challenges of employee engagement and how to build a motivated, satisfied team.

Why relationship-building trumps transactional approaches in both client and employee interactions.

The critical role of clarity in business operations and communication.

Sturdy McKee’s innovative approach to matching the right candidates with the right companies.

Special Guests:

Sturdy McKee - Business strategist, coach, and founder of PT Match.

00:00 - Introduction: Setting the Stage for PT Hiring & Marketing

03:15 - Differentiation in PT Marketing: Why Standing Out Matters

08:40 - The Challenge of Employee Engagement in Healthcare

14:22 - Relationship vs. Transaction: A New Approach to Client & Employee Interaction

21:05 - Crafting Compelling Job Ads: Lessons from Shackleton to Tough Mudder

32:17 - The Power of Clarity in Business Operations

38:40 - PT Match: Matching Candidates with the Right PT Practices

45:15 - Final Thoughts: Be Different, Be Genuine

49:30 - Parting Shot: Embracing Your Unique Differences

Unlocking Career Growth in Physical Therapy Aug 21, 2024

We dive deep into the challenges and opportunities for career growth within the physical therapy profession. From mastering the art of communicating your value to exploring innovative ways to use your skills in unfamiliar places, this conversation is packed with actionable insights for every PT professional.

Physical therapy career growth, communicating value in healthcare, innovation in physical therapy, balancing work and life as a PT, career development for healthcare professionals, finding purpose in healthcare, PT career advice.

00:00 - Introduction to Career Growth and Innovation

03:22 - The Importance of Communicating Your Value

10:45 - Balancing Flexibility and Stability in PT Careers

18:12 - Innovation Through Cross-Pollination: Using Familiar Skills in New Places

25:39 - Self-Awareness and Its Role in Career Development

35:14 - Finding Purpose and Creating Your Own Opportunities

44:33 - Final Thoughts and Parting Shots

53:25 - Ideas for the Future: Therapy Rescue and Beyond

Main Topic/Theme:

The episode centers around how physical therapists can effectively communicate their value in the workplace, find purpose in their careers, and use innovation to stand out in a competitive field.

Key Points Discussed:

Communicating Value in the Workplace: Learn the critical steps to not just ask for a raise but to demonstrate how you can create more value for your employer.

Balancing Flexibility and Stability: Understand the realistic trade-offs between job flexibility and stability, and how to navigate them.

Innovation through Cross-Pollination: Discover how applying skills from other industries can lead to groundbreaking ideas in physical therapy.

Self-Awareness in Career Development: The importance of introspection in identifying what you truly want from your career and how to achieve it.

Finding and Creating Purpose: Tips on finding purpose in your work, even if it means creating your own opportunities.

Physical therapy career growth, communicating value in healthcare, innovation in physical therapy, balancing work and life as a PT, career development for healthcare professionals, finding purpose in healthcare, PT career advice.

Co-host Highlights:

Anthony Maritato:

YouTube: https://www.youtube.com/@LearnMedicareBilling

LinkedIn: https://www.linkedin.com/in/anthony-maritato/

Dave Kittle: Host of The Dave Kittle Show

YouTube: https://www.youtube.com/@thedavekittleshow

LinkedIn: https://www.linkedin.com/in/davekittle/

Jimmy McKay: Host of PT Pintcast

YouTube: https://www.youtube.com/@PTPintcast

LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/

The Overeducation Dilemma: Are We Training PTs for the Wrong Job? Aug 15, 2024

In this engaging live stream episode of PT Pintcast, host Jimmy McKay, alongside co-hosts Tony Maritato and Dave Kittle, dive deep into the critical debate on whether physical therapists are being overeducated for the roles they truly want. We explore the balance between evaluation and treatment, the evolving landscape of physical therapy education, and what it means to deliver real value to patients in various practice models.

Main Topics Discussed:

The value of evaluations versus treatment in physical therapy.

Are DPT programs over-educating PTs for the roles they aspire to?

The economic and practical implications of PT education on career choices.

Differing practice models: Insurance-based versus out-of-pocket services.

Personal branding for PTs and leveraging social media for career growth.

Co-host Highlights:

Anthony Maritato:

YouTube: https://www.youtube.com/@LearnMedicareBilling

LinkedIn: https://www.linkedin.com/in/anthony-maritato/

Dave Kittle: Host of The Dave Kittle Show

YouTube: https://www.youtube.com/@thedavekittleshow

LinkedIn: https://www.linkedin.com/in/davekittle/

Jimmy McKay: Host of PT Pintcast

YouTube: https://www.youtube.com/@PTPintcast

LinkedIn: https://www.linkedin.com/in/jimmy-mckay-pt-dpt-a4207659/

Subscribe and don’t miss an episode!

What Will the CrossFit Tragedy Teach Us? Aug 13, 2024

The breaking tragedy in CrossFit and its impact on the fitness and physical therapy community.

We also discuss the ongoing debates about the American Physical Therapy Association (APTA) and its role in shaping the profession. Is APTA truly the scapegoat for all the issues facing PTs today? Tune in as we unpack these hot topics and share our insights on what’s next for the physical therapy world.

Key Topics Discussed:

The latest CrossFit controversies and their implications for PTs

APTA's influence and the community's reaction to its policies

Current trends and challenges in the physical therapy profession

Surprising Secrets of PTA to PT Transition Aug 09, 2024

We go behind the scenes with Dr. Derick Simpson, an inspiring Physical Therapist and educator. In this episode, Derick shares his unique journey from high school to becoming a PT, highlighting the grit and determination that fueled his success. Whether you're a PT student, a practicing therapist, or someone considering a career in physical therapy, this episode offers valuable insights and motivation.

Key Points Discussed:

Derick's transition from high school to PTA and PT school

The importance of grit and perseverance in achieving professional goals

Valuable lessons from Derick's career as a strength athlete and educator

Insightful perspectives on maintaining focus and pursuing excellence

Special Guest:

Dr. Derick Simpson, Educator at Patrick and Henry Community College, Physical Therapist at Mountain River Physical Therapy

Target Audience:

Physical therapy students

Practicing physical therapists

Aspiring physical therapists

Health and fitness enthusiasts

Relevant Keywords:

Physical Therapy

Grit

PTA to PT

Strength Athlete

Education

Professional Journey

Physical Therapy Sales Secrets: Strategies to Grow Your Client Base Aug 08, 2024

In this episode of PT Breakfast Club, host Jimmy McKay is joined by co-hosts Tony Maritato and Dave Kittle to dive into essential strategies for growing your physical therapy client base. Learn how to attract potential clients, create compelling first impressions, and balance free advice with paid services. Whether you're a physical therapist, healthcare professional, or clinic owner, these tips will help you enhance your client acquisition efforts and grow your practice effectively.

Key Points Discussed:

0:00 Welcome and Introduction

2:15 How to attract and entice potential clients

10:45 Importance of first impressions and presentation

18:30 Effective communication strategies in physical therapy

25:00 Balancing free advice and paid services

Join us for valuable insights and practical advice that can transform your approach to client acquisition in the physical therapy field.

#PhysicalTherapy #ClientAcquisition #MarketingStrategies #HealthcareMarketing #GrowYourClientBase

Does Size Matter in Physical Therapy? Aug 07, 2024

**Chapters:**

00:00 - Introduction and Theme Overview

05:00 - Discussion on Common Complaints

15:30 - Impact of Team Size on Dynamics

25:45 - Insights from LinkedIn Poll

35:00 - Personal Experiences and Examples

Welcome to another episode of PT Breakfast Club! In this live stream, hosts Jimmy McKay of PT Pintcast, Tony Maritato of Learn Medicare Billing on YouTube, and Dave Kittle of Concierge Pain Relief and the Dave Kittle Show dive into the common complaints and gripes within the physical therapy community.

We discuss how team size can impact performance and dynamics, sharing insights from a recent LinkedIn poll conducted by Tina Patel Ganaldo. Whether you're managing a small clinic or a large practice, understanding these dynamics is crucial for fostering a positive work environment.

**Key Points Discussed:**

- Introduction to common complaints in the PT community

- The effect of team size on clinic performance

- Insights from a LinkedIn poll about team dynamics

- Personal experiences and examples from the hosts

**Special Guests:**

- Tony Maritato of Learn Medicare Billing on YouTube

- Dave Kittle of Concierge Pain Relief and the Dave Kittle Show

**Target Audience:**

This episode is perfect for physical therapists, clinic managers, and anyone interested in the intricacies of team dynamics in the healthcare field.

Navigating Exit Strategies for Small PT Practices Aug 05, 2024

In this episode of PT Breakfast Club, we dive into essential exit strategies for small private practice owners in the field of physical therapy. Our co-hosts, Tony Maritato and Dave Kittle, discuss the significant challenges faced by private practice owners, from declining reimbursements to shifts in passion over time. Whether you're an individual owner-operator or manage multiple locations, this episode provides valuable insights into planning your future exit.

**Key Points Discussed:**

1. The daily struggles and challenges of small private practice owners.

2. Impact of declining reimbursements on business sustainability.

3. The evolution of passion and perspective in physical therapy careers.

4. Exploring various exit strategies for small business owners.

**Target Audience:**

This episode is tailored for small private practice owners, physical therapists, and healthcare business owners looking for practical advice on planning their exit strategy.

Exit strategies, private practice, physical therapy, small business owners, reimbursements, business challenges.

#PTBreakfastClub #PhysicalTherapy #PrivatePractice #ExitStrategies #SmallBusinessOwners

**Timestamps:**

[00:00] Introduction

[02:00] Challenges of Small Private Practice Owners

[10:30] Declining Reimbursements and Business Impact

[18:45] Shifts in Passion and Perspective

[25:20] Exploring Exit Strategies

[35:00] Conclusion

Resilience in Physical Therapy Entrepreneurship Jul 31, 2024

Dave Kittle and Tony Maritato discuss the essence of entrepreneurship in the physical therapy world. With stories straight from the beach to the clinic, they explore the hurdles and victories that define their professional lives.

Tune in to learn how physical therapists and occupational therapists excel in problem-solving and making things work against all odds. This episode offers valuable lessons and motivation for anyone in the healthcare industry.

Everything You Need to Know About the OCS Exam Jul 29, 2024

Are you contemplating whether to take the Orthopedic Clinical Specialist (OCS) exam?

OCS expert Jeff O'Laughlin answers your frequently asked questions about the OCS exam to help you make the decision that's right for you.

What to Expect:

Essential Business, Marketing & Tech Insights to Transform Your Practice Jul 25, 2024

Tony Maritato and Jimmy McKay dive into business, marketing, and tech in physical therapy. From multitasking myths to practical business advice, we cover a range of topics to help you thrive in the PT industry.

**Topics Covered:**

0:00 Introduction

1:30 The Myth of Multitasking

5:45 Cognitive Overload in Therapists

10:15 Effective Business Strategies for PTs

15:30 Marketing Tips to Grow Your Practice

20:45 Leveraging Technology in Physical Therapy

25:00 Q&A Session

**Key Takeaways:**

- Understand the impact of cognitive overload

- Practical business strategies for physical therapists

- Marketing techniques to attract more patients

- How to integrate technology into your practice

Marketing Like David: How to Beat Goliath Jul 24, 2024

We share the strategies and tactics we used to outsmart and outperform organizations that were 100, 1,000, or even 10,000 times bigger than mine.

Discover how you can leverage your unique strengths, stay agile, and use creative marketing approaches to take on the giants in your industry. Whether you're a small business owner, a startup founder, or a marketer looking to make a big impact, this live stream is for you.

Topics Covered:

Understanding your unique advantages

Developing agile and effective marketing strategies

Creative tactics to outmaneuver larger competitors

Real-life examples and success stories

Crafting creative solutions with limited budgets

Leveraging unique resources and experiences to stand out

Innovative business models for physical therapy practices

Reducing risk and spreading out financial investments

Building strong relationships and partnerships in the PT industry

The Heavy Burden of Student Loan Debt on Physical Therapists Jul 22, 2024

In this episode, Jimmy is joined by researchers Tricia and Steven to discuss the impacts of student loan debt on physical therapists. They share alarming survey findings revealing that 41% of PTs would not pursue the career again due to their current debt levels.

Tricia and Steven outline financial education gaps in PT programs and propose solutions including lower tuition costs, program changes, mandatory financial training for students, and advocacy efforts. With over 1,300 physical therapist survey responses analyzed, this research sheds light on how debt shapes career satisfaction and recommendations to enact positive change through policy and education.

Beyond the PT Mill: Delivering Exceptional Value in Physical Therapy Jul 18, 2024

Key Points Discussed:

The misconception of high-volume clinics as "PT Mills"

How to deliver $1,000 of value for $100 of cost

Alleviating patient fears about cost, pain, and time commitment

The role of associations and businesses in providing value and fostering loyalty

Techniques for building strong patient relationships

We dive into the often-misunderstood world of high-volume physical therapy clinics and discuss how they can deliver exceptional value without being labeled as "PT Mills." Join us as we explore strategies to exceed patient expectations, alleviate common fears, and build lasting relationships that ensure repeat visits.

Solving the Physical Therapy Staffing Crisis Jul 17, 2024

We tackle the pressing issues of staffing shortages and long wait times in physical therapy. Hosted by Jimmy McKay, PT, DPT, and featuring industry experts Tony Maritato and Dave Kittle, we'll explore innovative solutions to these challenges.

Learn about telehealth integration, strategic scheduling, and employee retention programs that can transform your practice.

Share your experiences, ask questions, and be part of a collaborative brainstorming session aimed at improving patient care and clinic efficiency. Don't miss this opportunity to gain valuable insights and connect with fellow physical therapy professionals!

Chapters with Timestamps:

00:00 Introduction to the Episode

02:45 Importance of Overcoming Fear of Using Techs

05:30 Hiring for Personality and Training Skills

08:15 Role of Unification and Communication in Clinics

12:40 Future of Technology in Physical Therapy Clinics

18:25 Benefits of Utilizing PTAs

22:50 Medicare Reimbursement Challenges

27:15 LinkedIn vs. Twitter Live Streaming Strategies

32:00 Closing Thoughts and Encouragement for Clinics

Timestamp: 00:47:12.625 - 00:47:17.166

"Hire for personality, train for skills. Your team’s potential is limitless with the right mindset." - Jimmy McKay

Timestamp: 00:48:36.949 - 00:48:39.326

"Technology isn’t just an option; it’s the future of efficient and effective patient care." - Dave Kittle

Timestamp: 00:51:57.643 - 00:52:01.561

"Embrace the PTA’s role in your clinic to enhance value and deliver superior patient outcomes." - Tony Maritato

Creating Inclusive Healthcare Environments w Michelle Stauffer Jul 15, 2024

In this episode, Michelle and the host discuss ways that healthcare practices and clinics can be more inclusive for patients and staff, especially those in LGBTQ+ communities. They talk about important considerations like using preferred names on intake forms, having gender-neutral bathroom options, using inclusive language in patient interactions, and more.

Michelle also provides suggestions on how practices can approach DEI training for their staff in order to foster welcoming environments. Key topics covered include intake forms, bathrooms, language use, staff training ideas, and resources from organizations like PT Proud and APTA.

Navigating Constraints and Keeping Skills Sharp as an NBA Athletic Trainer Jul 12, 2024

In this episode, an NBA athletic trainer discusses the constraints he faces in his role, including limited time with players, access to facilities/equipment, and scope of practice. He talks about how he manages player health and safety within those constraints by prioritizing risk mitigation and quality of care. The trainer also shares how he keeps his clinical skills sharp when he doesn't see certain injuries often, emphasizing the importance of reflection, reviewing diagnostic and treatment algorithms, and seeking opportunities to assist with less common injuries.

Vital Tactical Communications Tactics from 'Never Split the Difference' Jul 11, 2024

In this episode, we dive deep into the Business-to-Consumer (B2C) Value Pyramid and explore how physical therapists can leverage it to enhance their sales strategies and improve patient outcomes. Inspired by the negotiation tactics from Chris Voss's "Never Split the Difference," we discuss key elements of the value pyramid, effective communication techniques, and the importance of understanding patient values. Whether you're a practice owner, a clinician, or a sales professional in the healthcare industry, this episode is packed with actionable insights to help you succeed.

Main Topic/Theme: Understanding and utilizing the B2C Value Pyramid for effective sales and negotiation strategies in physical therapy, with insights from Chris Voss's "Never Split the Difference."

Key Points Discussed:

Introduction to the B2C Value Pyramid: Explanation and significance in the context of physical therapy.
Self-Assessment Using the Value Pyramid: How businesses can identify and communicate their unique values.
Effective Communication Techniques: Tips for addressing patient objections and emphasizing value.
Negotiation Tactics from 'Never Split the Difference': Using patient feedback to tailor your approach and build trust.
Practical Sales Role-Play: Demonstrations of handling common patient objections and scenarios.

Special Guests:

Dave Kittel, Concierge Pain Relief
Jimmy McKay, PT Pintcast Host

Target Audience: Physical therapists, healthcare professionals, practice owners, and sales/marketing professionals in the healthcare industry.

Relevant Keywords: B2C value pyramid, physical therapy sales, patient communication, healthcare marketing, sales strategies for PTs, negotiation tactics, "Never Split the Difference," patient-centered care.

LinkedIn Networking: What NOT to Do Jul 11, 2024

In this episode, we dive into the oh so common mistakes professionals make while networking on LinkedIn. From overly salesy approaches to failing to personalize connection requests, we cover the pitfalls that can hinder your networking success. Our special guests share their insights and tips on how to build meaningful connections, engage effectively, and maintain professionalism on LinkedIn.

Main Topic/Theme: How not to network on LinkedIn

Key Points Discussed:

Overly Salesy Approaches: Why being too pushy can turn off potential connections.
Personalizing Connection Requests: The importance of making each request unique and genuine.
Engaging Meaningfully in Conversations: How to contribute value and build your reputation.
Maintaining Professionalism and Respecting Boundaries: Keeping interactions professional and respecting others' time and space.
Balancing Self-Promotion with Support: Promoting yourself while supporting others to create a balanced presence.

Empowering Your Patient with Education and Listening Jul 10, 2024

In this episode, Dr. Michael Hyland, a physical therapist who specializes in Parkinson's disease, shares his passion for patient education and how he helps empower people to be the "heroes of their own stories." He discusses the importance of listening, validating patients' feelings, and helping them understand their condition and treatment plan.

Dr. Hyland also talks about breaking out of the traditional healthcare mold by starting your own practice focused on the patients you want to serve. He encourages therapists to educate people through multiple means like podcasts and YouTube, and to not be afraid since someone good at it was once afraid too. The episode closes with a reminder that we all have passions we can pursue to help specific people, and that as physical therapists we should utilize our communication skills accordingly.

Doom Scrolling: Why We Can't Stop the Negativity Spiral Jul 08, 2024

In this episode, Jimmy and Psychologies Jamie Hagenbaugh explores the phenomenon of "doom scrolling" - endlessly scrolling through negative news and information online. They discuss why our brains seem drawn to negativity and bad news, even when we say we want more positivity. Reasons explored include negativity providing a definite "answer" compared to ambiguity, and bad news being more novel and activating more dopamine.

Practical tips to limit doom scrolling are provided, like setting a timer, being more mindful of what you actually want to get out of the information you're viewing, and taking occasional "tech cleanses." Overall, doom scrolling feeds anxiety and stress; putting some boundaries around it can help mitigate those effects.

Navigating Cash-Based PT Practices & Career Growth Strategies Jul 02, 2024

We look deep into the world of cash-based physical therapy practices.

We discuss the pros and cons of opening a clinic in a gym, explore the concept of loss aversion in business decisions, and share personal experiences from clinical rotations. Whether you're a seasoned physical therapist or a student about to enter the field, this episode is packed with valuable advice on advancing your career, negotiating salaries, and understanding the nuances of clinical education.

Main Topics Covered:

Evaluating a cash-based gym opportunity

Understanding risk aversion in business decisions

The importance of clinical education and mentorship

Personal experiences from clinical rotations

Tips for negotiating salaries and career advancement in physical therapy

Chapters:

00:00 - Introduction

02:00 - Cash-Based PT Practice: Evaluating Gym Opportunities

10:15 - Risk Aversion and Business Decisions

18:30 - Importance of Clinical Education and Mentorship

26:45 - Personal Experiences from Clinical Rotations

34:00 - Salary Negotiation and Career Advancement Tips

42:30 - Q&A and Closing Remarks

Revolutionizing PT: Imaging & Urgent Care Integration Jul 01, 2024

In this episode of PT Pintcast, we dive deep into how integrating imaging services in physical therapy clinics can revolutionize patient care. Our expert guests, Tony and Dave, explore the potential for physical therapists to offer urgent care services, making healthcare more accessible and efficient. Learn how this innovative approach can save patients time and money while providing quicker diagnoses and better treatment outcomes.

Key Points Discussed:

The benefits of physical therapists providing imaging services
How urgent care integration in PT clinics enhances patient access and care
The role of physical therapists as primary care providers for musculoskeletal issues
Real-life examples and success stories from clinics implementing these services
Future trends and opportunities in physical therapy practice

Special Guests:

Tony, Expert Physical Therapist
Dave, Healthcare Innovator

Target Audience: Physical therapists, healthcare professionals, clinic owners, and anyone interested in the future of physical therapy and patient care.

Relevant Keywords: Physical therapy, imaging services, urgent care, healthcare innovation, patient care, musculoskeletal health, PT clinics, healthcare access, diagnostic services, physical therapists.

Chapters with Timestamps:

Introduction to Imaging Services in PT Clinics - 00:00
Benefits of Imaging for Patient Care - 05:00
Urgent Care Integration in Physical Therapy - 15:00
Real-life Success Stories - 25:00
Future Trends in Physical Therapy - 35:00
Q&A with Tony and Dave - 45:00
Conclusion and Key Takeaways - 55:00

Social Media Quotes:

"Integrating imaging services in PT clinics can revolutionize patient care."
"Urgent care services in physical therapy make healthcare more accessible and efficient."
"Physical therapists can be primary care providers for musculoskeletal issues."

Using Clinical Skills in Non-Clinical Ways Jun 28, 2024

Michael Derry, is a physical therapist who has transitioned from traditional practice to pioneering a mobile practice and YouTube channel.

Michael shares his story, from his unique introduction to physical therapy without prior injury to the challenges and victories of establishing his practice. This episode is a treasure trove of insights for physical therapists at any stage of their career.

Key Learning Points:

* The importance of relationship building in physical therapy and how it can shape your career path.*

Strategies for navigating the financial and personal challenges of starting a mobile PT practice.

* The significance of mentorship, continuous learning, and certification in advancing one's PT career.

* How to balance professional aspirations with personal life, especially when making significant career decisions.Actionable Advice:

* Consider the broad spectrum of opportunities within the physical therapy field, including non-traditional roles and entrepreneurial ventures.

* Engage in continuous education and seek certifications that align with your career goals.

* Evaluate the impact of your career choices on your personal life and adjust accordingly to maintain balance.*

First Day Jitters: Balancing New Grad Expectations and Patient Load Jun 26, 2024

In this episode of PT Pintcast, we dive into the challenges new graduate physical therapists face on their first day on the job. Join us as we discuss the expectations, realities, and coping strategies for managing patient load and integrating into clinic culture.

Main Topic/Theme:

Navigating the challenges faced by new grad physical therapists on their first day, including managing patient load and understanding clinic culture.

Key Points Discussed:

Balancing the expectations of being a licensed therapist versus being a new graduate.
Strategies for handling multiple new patient evaluations on the first day.
The importance of understanding and fitting into the clinic's culture.
Real-life examples and experiences from seasoned physical therapists.
Potential solutions for burnout and job dissatisfaction among physical therapists.

Special Guests:

Tony Maritato, PT
Dave Kittel, PT

HOT QUOTES

"If you're not ready to treat patients on day one, but you want full pay on day one, we need to figure this out."

"The better you educate someone, the better they're going to perform in the beginning anyway."

"Find a problem that everybody's looking at and saying, 'not my problem,' and solve that problem."

Boost Your Physical Therapy Clinic with Proven Marketing Tactics Jun 24, 2024

In this insightful episode of PT Breakfast Club, join Joey Allbritton, Dave Kittle, and Jimmy McKay as they dive deep into the world of physical therapy marketing.

Discover powerful strategies to boost your practice, attract new patients, and overcome common marketing challenges. Whether you're a practice owner or a marketing enthusiast, this episode is packed with valuable tips and real-world examples that will help you elevate your marketing game.

Main Topic/Theme: Effective marketing strategies for physical therapy practices.

Key Points Discussed:

Cash Flow and Marketing Budget: Understanding the importance of investing in marketing and managing cash flow for long-term ROI.
Overcoming Marketing Challenges: Addressing common misconceptions and diagnosing marketing failures to improve outcomes.
Proven Marketing Tactics: Utilizing past patient marketing and social media ads for quick wins and sustainable growth.
Limiting Beliefs: Identifying and overcoming limiting beliefs that hinder marketing success.
Requesting Reviews and Referrals: Effective strategies for asking patients for reviews and referrals to build social proof and attract new clients.

Special Guests:

Joey Allbritton: Founder of Rehab CEOs, expert in physical therapy business growth.
Dave Kittle: Physical therapist and practice owner, specializing in innovative marketing techniques.
Jimmy McKay: Host of PT Pintcast, former rock radio DJ turned physical therapist and marketing guru.

Target Audience: Physical therapy practice owners, marketing professionals in healthcare, physical therapists interested in business growth.

Relevant Keywords: Physical therapy marketing, PT practice growth, patient acquisition, marketing strategies, social media ads, overcoming limiting beliefs, Google reviews, patient referrals.

[00:00] - Introduction

[03:20] - Understanding Marketing Investments
[10:45] - Overcoming Common Marketing Challenges
[18:30] - Proven Marketing Tactics for PT Practices
[26:15] - Addressing Limiting Beliefs
[33:40] - Strategies for Requesting Reviews and Referrals
[41:50] - Practical Advice for Practice Owners
[50:10] - Parting Shots and Final Thoughts
[55:00] - Where to Find Our Guests

Social Media Quotes:

"Marketing isn't just an expense; it's an investment in your practice's future success." - Joey Allbritton
"Identify your limiting beliefs and overcome them to unlock your full marketing potential." - Dave Kittle
"Your patients are the heroes of their recovery story; empower them to share their success." - Jimmy McKay

Revolutionizing Anatomy Education: Visualizing the Human Body in New Ways (f Mike Pascoe) Jun 20, 2024

In this episode, Jimmy and his guest Professor Mike Pascoe discuss efforts to improve anatomy education and make it more inclusive.

They talk about systemic racism in anatomical representations, the dominance of the "white male body" as the model, and steps being taken to amplify contributions of women and people of color.

They also discuss using visualization techniques to teach anatomy more effectively, including 3D modeling and technology.

The guest shares his experience attending anatomy education conferences and details some of the topics covered related to pedagogy, technology, and diversity/inclusion.

Leveraging Partnerships in Physical Therapy Practices Jun 19, 2024

In this episode, we dive into the essentials of leveraging automation and strategic partnerships to enhance the business side of physical therapy practices. Our hosts discuss the benefits of using automated emails, the challenges PTs face in adopting new marketing strategies, and the potential of partnering with physician practices. We also explore the importance of mindset shifts and overcoming fears to unlock the true potential of your practice. Tune in for insightful discussions and actionable tips to elevate your physical therapy business.

Key Topics Covered:

The importance of automated emails and mailers for re-engaging past patients.
Overcoming traditional mindsets and fears in adopting new business strategies.
The benefits and challenges of partnering with physician practices.
Personal anecdotes and success stories from the hosts.
Motivational insights on taking action and embracing adaptability in your practice.

Guiding Principles for Geriatric Physical Therapy with APTA Geriatrics Jun 18, 2024

Join us in this episode of PT Pintcast as we dive into the best practices in geriatric physical therapy with Jackie Osborne and Ken Miller from APTA Geriatrics.

Our special guests share their expertise and discuss the essential principles that guide effective geriatric care.

Key Points Covered:

1.**Best Practices Framework:** Jackie and Ken explain the framework for best practices in geriatric physical therapy, emphasizing the importance of standardized guidelines.

2.**Person-Centered Care:** Learn how prioritizing the preferences, values, and goals of elderly patients can drive effective treatment plans.

3.**Combating Ageism:** Discover strategies to avoid ageist practices in healthcare and promote a more inclusive approach.

4.**Holistic Assessment:** Understand the significance of conducting comprehensive assessments using sound outcome measures.

5.**Promoting Physical Activity:** Explore the role of physical activity in enhancing health, well-being, and chronic disease management among older adults.

For more information, visit APTA Geriatrics](https://www.aptageriatrics.org).

Rethinking the Traditional PT Model: Is it Time for Change? Jun 17, 2024

In this episode, Jimmy discusses whether the traditional physical therapy model is still serving both therapists and clients in the modern era with Ray Gorman.

They get into topics like compensation, efficiency, sales skills, and more.

Key quotes touch on the need to embrace change and failure in order to grow, determining your ideal client, and positioning your offer correctly.

They also explore essential business pillars like marketing, sales, service, and fulfillment that PTs need to develop beyond just clinical skills.

6 Best Physical Therapy Side Hustles in 2024 (Updated) Jun 14, 2024

Sometimes the side hustle becomes the main hustle. Tony Maritato and Jimmy McKay come together to answer the question: "Can a physical therapist earn $200,000 a year in 2024?"

We explore the world of side hustles for physical therapists.

In this live stream, we discuss various innovative business models that can help physical therapists increase their income and improve patient care.

KEY TAKEAWAYS:

1 - Virtual and Telehealth PT Consultations: Offering remote physical therapy consultations to expand reach and provide convenience.

2 - Subscription-Based Concierge Services: Providing personalized, on-call physical therapy services for a subscription fee.

3 - Corporate Wellness Programs: Implementing wellness programs in corporations to improve employee health and reduce costs.

4- Out-of-Network Reimbursement Assistance: Helping patients navigate out-of-network insurance claims to get reimbursed.

5 - AI Scribe Implementation: Utilizing AI technology to streamline documentation and reduce therapist burnout.

6 - Youth Sports Consultation: Offering injury prevention and management advice for youth sports teams and their families.

Chapters:

* 00:00:00 Introduction

* 00:02:45 The hidden costs of insurance on beneficiaries

* 00:15:30 Subscription models and concierge services in physical therapy

* 00:25:00 Utilizing AI scribes for documentation efficiency

* 00:35:17 Corporate wellness programs and their benefits

* 00:44:00 Addressing emotional and rational needs in service offerings

* 00:55:00 Wrap-up and closing thoughts

AI Innovations in Physical Therapy: Insights from Prediction Health Jun 14, 2024

In this episode of PT Pintcast, hosts Jimmy McKay and Tony Maritato sit down with Dr. Pedro Teixeira, MD, PhD, co-founder and CEO of Prediction Health. Discover how artificial intelligence is reshaping the landscape of physical therapy, making documentation easier, optimizing CPT coding, and reducing the risk of audit failures.

Main Topics Covered:

The journey of Prediction Health and its mission to integrate AI into healthcare.
The impact of AI on physical therapy documentation and compliance.
How AI assists in optimizing CPT coding for better reimbursement.
Overcoming barriers to adopting new technology in clinical practice.
Real-world applications and success stories of AI in physical therapy.

Special Guest: Dr. Pedro Teixeira, MD, PhD – Co-founder and CEO of Prediction Health

Target Audience: Physical therapists, healthcare professionals, clinic owners, and anyone interested in the intersection of AI and healthcare.

Physical Therapy for Golf Injuries (f Paul Kochoa) Jun 13, 2024

Dr. Paul Kochoa has been in the PT field for over 25 years. He helps active adults get back to doing the things they love to do without pain meds, injections, or surgery; even if they've tried PT before. He's a movement pathologist, whole-body mechanic, and problem-solving ninja.

Getting Golfers Back in the Swing: Physical Therapy for Golf Injuries

In this episode, physical therapist Paul Kochoa from Par 5 physical therapy (https://www.par5pt.com/) discusses common golf injuries and how to treat them.

He shares the two main groups of injured golfers he sees - those with back pain on their trail side and those with issues on their lead side like the knee, hip, or shoulder.

Paul outlines his approach to assessment and treatment, which focuses on understanding the patient's goals, doing a full-body movement screening, and then developing customized exercise and swing progressions. He provides tips for preventing injuries, using equipment like kettlebells, and gives examples of organizations like TPI that provide helpful golf rehab content.

Paul stresses the importance of continually improving as a therapist to best serve your clients.

Breaking Down Virtual PT Solutions with Jimmy McKay & Tony Maritato Jun 12, 2024

In this episode of PT Pintcast, hosts Jimmy McKay and Tony Maritato dive into the latest report from Peterson Health Technology Institute, exploring the future of virtual musculoskeletal (MSK) solutions in physical therapy. They discuss the three key categories evaluated in the report: app-based exercise therapy, physical therapist-guided solutions, and remote therapeutic monitoring (RTM).

Key Points Discussed:

The role of physical therapists in virtual MSK solutions and the impact of app-based exercises on patient outcomes.
Insights into the economic impact of virtual PT solutions and the potential cost savings compared to traditional in-person therapy.
The importance of maintaining physical therapist involvement in virtual care to ensure high-quality patient outcomes.

Special Guests:

Jimmy McKay: Host of PT Pintcast, DPT, former rock radio DJ.
Tony Maritato: Physical therapist, expert in virtual PT solutions.

Target Audience:

Physical therapists, healthcare professionals, and anyone interested in the future of virtual healthcare solutions.

Relevant Keywords:

Virtual physical therapy, Peterson Health report, MSK solutions, app-based exercise therapy, PT-guided solutions, remote therapeutic monitoring, physical therapist, healthcare technology, virtual care, PT Pintcast.

Debunking Myths in Diagnostic Imaging with Lance Mabry Jun 10, 2024

Lance Mabry is a board certified and fellowship-trained physical therapist specializing in Primary Care and Diagnostic Imaging. He has authored over 30 publications focusing on integrating diagnostic imaging into physical therapy practice. Lance also leads continuing education courses in diagnostic imaging at Redefine Health Education.

Today's Theme: Mythbusters – Breaking the Myths Around Diagnostic Imaging

Diagnostic imaging is often misunderstood. Today, Lance Mabry debunks common myths and shares insights on how physical therapists can utilize imaging effectively.

The 6-Pack Topics:

Overutilization – Understanding the real issue behind the frequency of imaging.
Asymptomatics – Discussing why everyone might have something like bulges but it doesn't always matter.
Clinical Correlation – Exploring why imaging results often don't correlate directly with clinical symptoms.

The 5 M's of Geriatric Care: Enhancing Older Adult Health (f APTA Geriatrics) Jun 06, 2024

Description:

In this episode, we dive into the 5 M's of geriatric care with Dr. Jackie Osbourne and Dr. Ken Miller. Learn how these key concepts can enhance the care of older adults and improve their quality of life.

Timestamps:

00:28 - Welcome back to the podcast

00:47 - Introduction to the 5 M's of geriatrics

02:03 - Medications: Impact on movement and cognition

05:00 - Mobility: Holistic treatment and early mobilization

13:05 - Mind: Cognitive function and mental health

23:03 - Multi-conditions: Managing complex health issues

38:48 - Matters Most to Me: Patient-centered care and goals

45:03 - Conclusion and parting shots

Great news from APTA Geriatrics – the Certified Exercise Expert for Aging Adults course is now hybrid! This means you can get profession-leading knowledge without the travel and extra costs. Choose the hybrid path with online modules and live webinars, plus a hands-on weekend, or stick with the traditional in-person weekends. Either way, you’ll gain expert skills to design effective exercise programs for aging adults. Elevate your practice and save time and money. Learn more at APTAGeriatrics.org!

Breakdown:

Recap and Topic Introduction: Overview of the five best tests for fall risk and introduction to the five M's of geriatrics by Dr. Mary Tinetti.
Medications (Meds): Discussion on how medications affect functional movement, cognitive, and physical function. Examples include treatments for Parkinson's disease and mood disorders.
Mobility: Emphasis on treating musculoskeletal conditions holistically, understanding age-related changes, and the importance of early mobilization.
Mind: Importance of cognitive function in physical abilities and safety. Discussion on mental health conditions like depression and dementia.
Sponsor Message: Information about APTA Geriatrics and the Certified Exercise Expert for Aging Adults (CEEAA) program. Learn more about CEEAA
Multi-Conditions: Managing multiple chronic health conditions in older adults, such as diabetes, cancer, and COPD. Importance of a holistic approach.
Matters Most to Me: Focus on patient-centered care, understanding patient goals and wishes, and aligning treatment plans accordingly.
Conclusion and Parting Shots: Summarizing the five M's and encouraging clinicians to incorporate them into their practice.

Space, Science, and Communication: A Cosmic Conversation with Kevin J DeBruin Jun 03, 2024

Strap in for an interstellar journey on this episode of PT Pintcast with Kevin J DeBruin, a former NASA rocket scientist turned space educator and life coach. Kevin unpacks the essence of effective science communication, sharing his transition from engineering complex spacecraft to engaging broad audiences—from children to Congress. Discover the critical importance of making science accessible and credible, whether it’s discussing potential alien life or advocating for educational reform. Kevin’s unique perspective as a professional ninja and life coach adds an energetic twist to our conversation, inspiring listeners to think critically and pursue their dreams with rigor. Tune in to transform how you perceive and share the universe's mysteries!

Top 5 Vital Tests & Measures for Fall Risks in Older Adults (f APTA Geriatrics) May 30, 2024

We cover the top 5 tests and measures every geriatric physical therapist should consider for assessing fall risk in older adults. Join our expert guests, Jackie Osborne and Ken Miller, as they share their insights on the Berg Balance Scale, Single-Leg Stance, Timed Up and Go, Five Times Sit-to-Stand, and Self-Selected Gait Speed.

Discover how these essential tools can help you improve patient outcomes and enhance your practice. Don't miss out on this valuable discussion!

Great news from APTA Geriatrics – the Certified Exercise Expert for Aging Adults course is now hybrid! This means you can get profession-leading knowledge without the travel and extra costs. Choose the hybrid path with online modules and live webinars, plus a hands-on weekend, or stick with the traditional in-person weekends. Either way, you’ll gain expert skills to design effective exercise programs for aging adults. Elevate your practice and save time and money. Learn more at APTAGeriatrics.org!

Cash is King: Thriving Beyond Insurance with Danny Matta May 28, 2024

In this captivating episode of PT Pintcast, join us as we sit down with Danny Matta, an ex-Army Physical Therapist turned visionary entrepreneur. Danny shares his journey and invaluable insights from running a successful cash-based practice in Atlanta, which flourished even during the challenging times of the pandemic. We delve into why personal connections, virtual services, and a robust business model were essential for survival and growth. Whether you're contemplating starting your own practice or looking to pivot away from insurance dependency, this episode is packed with strategies that could add immense value to your professional endeavors. Tune in to learn how Danny's approach to physical therapy business could inspire a billion-dollar shift in the industry!

What every PT needs to know about LSVT BIG May 22, 2024

Dive into the transformative world of LSVT BIG® on this episode of PT Pintcast, where we explore how this groundbreaking therapy is reshaping the lives of those with Parkinson's disease and beyond. Developed initially for Parkinson's patients, LSVT BIG® has proven its versatility in treating various neurological and movement disorders. In our discussion, we uncover the rigorous research-backed approach that recalibrates the brain to enhance motor and non-motor functions, ensuring lasting changes in patients' lives. Whether you're a seasoned PT or new to the field, this episode offers crucial insights into how amplitude-focused interventions can make a monumental difference. Tune in to learn how LSVT BIG® can empower your practice and provide new hope for your patients.

Getting to the Bottom of Musculoskeletal Health (f Dr. Larry Benz) May 22, 2024

In this compelling episode of PT Pintcast, host Jimmy McKay dives deep into the world of musculoskeletal health with the mastermind behind Confluent Health, Dr. Larry Benz. With over 700 outpatient PT clinics, Dr. Benz shares his monumental influence in the profession, insights on physical therapy trends, and the challenges the field faces today.

Episode Highlights:

Guest Introduction:
Meet Dr. Larry Benz, CEO of Confluent Health, a leader in private physical therapy, digital health, education, occupational medicine, and provider network management.
Dr. Benz’s impressive career includes overseeing more than 700 outpatient PT clinics.

vi

Discussion Points:

Trends in Physical Therapy:
The growing popularity of physical therapy in mainstream media and social platforms.
The challenges of increasing market capture from 12% to a potential 95% in musculoskeletal health.
The critical shortage of physical therapists and the impact of COVID-19 on the profession.
The decline in PT school applicants and the implications for the future workforce.
Educational Innovations:
Dr. Benz's initiative to reduce PT school duration from three years to two.
The hurdles and successes in establishing two-year PT programs.
The need for a collaborative effort among CAPTE, APTA, ACAPT, and the Federation of State Licensure Boards to revamp PT education.
Clinical Readiness and Burnout:
The disparity between the academic training and clinical readiness of new graduates.
Strategies to improve the transition from education to practice, including licensing exams midway through PT programs.
Personal Insights:
Dr. Benz’s experience in the military and its influence on his professional philosophy.
The role of social media in promoting physical therapy and Dr. Benz’s strategic use of platforms like Twitter and Instagram.

Sponsors:

Owens Recovery Science:
Get certified in personalized blood flow restriction rehabilitation training with Johnny Owens and the team. Visit OwensRecoveryScience.com for more information.

Seeing Adaptive Athletes for Who They Are (f Jen Gruenhagen) May 20, 2024

Jen Gruenhagen discusses the adaptive sports court at the APTA Combined Sections Meeting conference.

She explains how the court breaks down barriers and connects physical therapists across specialties to learn about adaptive sports.

She emphasizes the need to view adaptive athletes simply as athletes and to focus on their abilities, not disabilities.

She challenges physical therapists to step outside their comfort zones and learn how to serve this athletic population.

FROM ATI

Have you ever thought about where your career in physical therapy could take you?

It's not just about the job; it's about making real connections that help patients get better faster.

Imagine working somewhere you can grow through mentorship, and get leadership training that matters.

Sounds like a place you’d fit right in?

Click to find out more about what working with ATI is really like.

Let's grow and learn together!

From Burnout to Breakthrough: A PT's Journey to Rediscover Her Passion (f Jill Siriann) May 14, 2024

Jill Siriann is a physical therapist and clinic director, shares her personal story of hitting rock bottom with burnout during the pandemic.

She opens up about the immense pressure she felt, spreading herself too thin, and losing sight of her passion. She shares the turning point of realizing she still loved being a PT and working for ATI, so she dug deep to make changes.

She shifted her mindset, practiced more self-care, set boundaries, and accessed mental health benefits. Jill emphasizes the importance of reflecting on your "why" and realigning with your core values when things feel off track.

She wants to pay it forward by helping create a culture where employees are empowered to fight burnout.

FROM ATI

Have you ever thought about where your career in physical therapy could take you?

It's not just about the job; it's about making real connections that help patients get better faster.

Imagine working somewhere you can grow through mentorship, and get leadership training that matters.

Sounds like a place you’d fit right in?

Click to find out more about what working with ATI is really like.

Let's grow and learn together!

Elevate and Thrive: Combating Sedentary Lifestyles with AJ from ELVT Movement May 08, 2024

Join us on this energizing episode of PT Pintcast as we sit down with AJ, the innovative founder of ELVT Movement and Adventure Retreats.

With a mission to elevate humanity by enhancing how we breathe, move, and feel, AJ shares invaluable insights on overcoming a sedentary lifestyle. Discover how the principles of ELVT Movement have transformed lives, from professional athletes to children across the globe, and learn actionable tips that could revolutionize your health and wellness.

Tune in to grasp how small changes in our daily habits can lead to monumental shifts in our overall well-being. Don't miss out on this transformative conversation that promises to elevate your life forever!

Developing Clinicians Through Continuing Education (f Kurt Gengenbacher) May 06, 2024

Kurt Gengenbacher discusses creating continuing education and development programs for physical therapists and how that helps them grow and develop.

We cover assessing clinician skills and outcomes to guide training needs, the importance of communication with patients, and ensuring clinicians feel supported after graduating.

Key topics include tailoring courses for various experience levels, setting expectations, and focusing on patient values.

Key Takeaways:

Keeping clinicians engaged and providing the best care through ongoing education makes a better place to work.

FROM ATI

Have you ever thought about where your career in physical therapy could take you?

It's not just about the job; it's about making real connections that help patients get better faster.

Imagine working somewhere you can grow through mentorship, and get leadership training that matters.

Sounds like a place you’d fit right in?

Click to find out more about what working with ATI is really like.

Let's grow and learn together!

Expanding the Scope of Physical Therapy (f Kelly Starrett) May 01, 2024

In this episode, Kelly Starrett discusses how physical therapists can expand their scope of practice beyond traditional settings and approaches.

He talks about his mission to "unload unskilled care" from physical therapists to coaches and personal trainers so PTs can focus more on specialized, doctoring-level care.

The conversation covers how PTs can get creative in solving problems in their local communities, the importance of movement benchmarks and "vital signs," and why pain should not be the primary metric we use to evaluate function.

Overall, the episode explores ways for physical therapists to iterate on existing models and innovate new paradigms.

FROM ATI

Have you ever thought about where your career in physical therapy could take you?

It's not just about the job; it's about making real connections that help patients get better faster.

Imagine working somewhere you can grow through mentorship, and get leadership training that matters.

Sounds like a place you’d fit right in?

Click to find out more about what working with ATI is really like.

Let's grow and learn together!

Exploring Career Pathways as a Physical Therapist (F Kelvin Wong) Apr 29, 2024

Kelvin talks about his journey from being a practicing physical therapist to getting his MBA and moving into university relations at ATI Physical Therapy.

He discusses the different career pathways available at ATI, including clinical, leadership, and non-traditional routes.

Kelvin also shares what he's hearing from current PT students about their needs and interests, like managing student debt and desiring mentorship.

He emphasizes the importance of listening to employees and creating programs that meet their goals.

Kelvin is excited about improvements in technology making documentation and patient care easier for clinicians.

His parting advice is to "take care of the little things and the big things take care of themselves."

FROM ATI

Have you ever thought about where your career in physical therapy could take you?

It's not just about the job; it's about making real connections that help patients get better faster.

Imagine working somewhere you can grow through mentorship, and get leadership training that matters.

Sounds like a place you’d fit right in?

Click to find out more about what working with ATI is really like.

Let's grow and learn together!

Relationships Always Matter (F Adam Lutz, Trevor Lentz and Chris Lane) Apr 25, 2024

Our guests share how their experiences with building relationships between organizations have lead to stronger successes in the clinic and in the labs to advance MSK care.

Guests:

Adam Lutz, ATI Director Care Quality & Innovation

Trevor Lentz of the Duke Clinical Research Institute, explained his NIH work

partnering with ATI.

Chris Lane of University of North Carolina, shared his dissertation work partnering

with Adam Lutz & ATI.

FROM ATI

Have you ever thought about where your career in physical therapy could take you?

It's not just about the job; it's about making real connections that help patients get better faster.

Imagine working somewhere you can grow through mentorship, and get leadership training that matters.

Sounds like a place you’d fit right in?

Click to find out more about what working with ATI is really like.

Let's grow and learn together!

Reprogramming The Brain's Pain Response Apr 22, 2024

In this episode, Spencer Blackman explains how he uses symbolic sensations to retrain the brain's interpretation of pain signals.

He explains how the lower primitive parts of our brain can get stuck in threat response loops after injuries, keeping muscles tense and nerves firing years after tissues have healed. We discuss how finding the symbolic sensation of what the brain is trying to do in that area, like "pulling away" or "squishing", and solving for that can abruptly shift chronic pain patterns. Spencer shares how this method can provide lasting pain relief by updating the brain's conceptual map and response to those signals.

Pioneering Physical Therapy: A Conversation with Stanley Paris Apr 22, 2024

Dr. Stanley Paris has been a pioneering force in the physical therapy profession.

In this episode, powered by ATI Physical Therapy, he shares stories from his career including founding the Orthopaedic Academy, being the first physio at the 1960 Olympics, and pushing for specialization in PT.

We discuss building a strong foundation for the profession, avoiding burnout, and why he's bullish on the future of PT as musculoskeletal experts.

FROM ATI

Have you ever thought about where your career in physical therapy could take you?

It's not just about the job; it's about making real connections that help patients get better faster.

Imagine working somewhere you can grow through mentorship, and get leadership training that matters.

Sounds like a place you’d fit right in?

Click to find out more about what working with ATI is really like.

Let's grow and learn together!

Making Physical Therapy Accessible Through Technology Apr 15, 2024

Ryan Eder details his background in product design and how it led him to healthcare.

He discusses the founding of IncludeHealth and their initial focus on smart rehab machines, before transitioning to using computer vision and digital therapy plans to guide patients through personalized at-home exercise routines.

Their technology provides real-time feedback, tracks range of motion, and generates data for physical therapists with the goal of making physical therapy more accessible. Ryan explains how they now directly treat patients using their digital platform and computer vision technology in value-based care models.

From Clinician to HR Leader: An Unexpected Career Trajectory (F Tamara Green) Apr 15, 2024

Tamara shares her career journey from clinician to HR leader at ATI Physical Therapy.

She discusses what motivated her shift into leadership and people development, how she helps create a culture where clinicians can grow and find meaningful work, and why having former clinicians in leadership roles brings value to the organization.

Tamara also provides suggestions on questions candidates should ask in interviews to get a feel for a company's culture.

FROM ATI

Have you ever thought about where your career in physical therapy could take you?

It's not just about the job; it's about making real connections that help patients get better faster.

Imagine working somewhere you can grow through mentorship, and get leadership training that matters.

Sounds like a place you’d fit right in?

Click to find out more about what working with ATI is really like.

Let's grow and learn together!

What every PT needs to know about LSVT BIG Apr 10, 2024

Dive into the transformative world of LSVT BIG® on this episode of PT Pintcast, where we explore how this groundbreaking therapy is reshaping the lives of those with Parkinson's disease and beyond. Developed initially for Parkinson's patients, LSVT BIG® has proven its versatility in treating various neurological and movement disorders. In our discussion, we uncover the rigorous research-backed approach that recalibrates the brain to enhance motor and non-motor functions, ensuring lasting changes in patients' lives. Whether you're a seasoned PT or new to the field, this episode offers crucial insights into how amplitude-focused interventions can make a monumental difference. Tune in to learn how LSVT BIG® can empower your practice and provide new hope for your patients.

Balancing Multiple Roles in Physical Therapy Apr 10, 2024

Barb Hoogenboom shares her experiences juggling being a professor, journal editor-in-chief, and treating patients while finding joy in her students' and former athletes' successes.

We discuss trends in the physical therapy field she's noticed, including shifts in injury prevention language, new therapies like blood flow restriction, and global research development efforts. Barb also provides insight into the distinct yet complementary roles of athletic trainers and physical therapists. Join us for a look inside the evolving world of physical therapy from Barb's unique multifaceted perspective.

FROM ATI Physical Therapy

Have you ever thought about where your career in physical therapy could take you?

It's not just about the job; it's about making real connections that help patients get better faster.

Imagine working somewhere you can grow through mentorship, and get leadership training that matters.

Sounds like a place you’d fit right in?

Click to find out more about what working with ATI is really like.

Let's grow and learn together!

Cutting Out the Clutter (F Cody Royer) Apr 08, 2024

Cody Royer walks takes a good hard look at more than 400 ATI clinics in a year...

And one big thing he pays attention to is, Cutting through the Clutter and Removing administrative burden. This way his clinicians can focus on delivering high-quality patient care and less on the other stuff.

Keys to cutting the clutter:

You need to have the tools and resources necessary to deliver outstanding patient care.

Leveraging technological advancements to streamline intake, paperwork and other non-care

tasks out of the clinic.

The ATI care model and clinical best practices are designed to ensure that you are able to

practice at the top of your license.

The EMR, Patient Management Tool, scheduling model and caseload rounds are just a few

of the proprietary advantages you get at ATI.

FROM ATI

Have you ever thought about where your career in physical therapy could take you?

It's not just about the job; it's about making real connections that help patients get better faster.

Imagine working somewhere you can grow through mentorship, and get leadership training that matters.

Sounds like a place you’d fit right in?

Click to find out more about what working with ATI is really like.

Let's grow and learn together!

Achieving Clinical Satisfaction (f Tom Denninger and Raine Osbourne) Apr 03, 2024

Raine Osborne is the author of a new paper on the subject of clinical job satisfaction and employee retention.

He's Joined by Tom Denninger from ATI and we got to talk about the research that shows the link between continuous learning, job satisfaction and employee retention.

Key points for retention/satisfaction:

Good/Fair Salary

Strong Professional Identity

Environment set up for Learning

Clear possibilities for advancement

They also recapped their iMSKA announcement representative of the work ATI is doing in the MSK space.

iMSKA will bring new research opportunities, post-secondary learning and career

opportunities that PT professionals are seeking which feels in line with the information that Raine's paper uncovered.

FROM ATI

Have you ever thought about where your career in physical therapy could take you?

It's not just about the job; it's about making real connections that help patients get better faster.

Imagine working somewhere you can grow through mentorship, and get leadership training that matters.

Sounds like a place you’d fit right in?

Click to find out more about what working with ATI is really like.

Let's grow and learn together!

Unlocking Pediatric Incontinence: A Revolutionary Approach (f Kiley Gibbs) Apr 01, 2024

Join us on this enlightening episode of PT Pintcast as we delve into the often-overlooked issue of pediatric incontinence with Kiley Gibbs, a board-certified clinical specialist in pediatric physical therapy. Gibbs, the founder of KCG Pediatric PT, shares groundbreaking insights into treating pediatric pelvic floor dysfunction, constipation, and incontinence through virtual sessions, offering hope and solutions to families and children affected by these conditions.

Key Learning Points:

Understanding Pediatric Incontinence: Exploring incontinence as a symptom of constipation and the critical role of pelvic floor muscles.
Virtual Care Innovation: Gibbs discusses the advantages and effectiveness of treating pediatric pelvic floor dysfunction through virtual practice.
Biomechanics and Potty Posture: The importance of correct potty posture and how it can alleviate constipation and incontinence in children.
The Hidden Problem: Identifying children who might be hiding their incontinence and strategies to support them.

Actionable Advice:

Implementing the use of a footstool for proper potty posture to aid in bowel movements.
Recognizing the signs of pediatric incontinence and constipation to seek appropriate care.

Guest Expertise:

Kiley Gibbs, a residency-trained, board-certified specialist in pediatric physical therapy, shares her expertise in a niche yet vital area of physical therapy, shedding light on pediatric pelvic floor dysfunction and virtual care benefits.

Contact Information:

Email: kiley@kcgpediatricpt.com
Instagram: @theincontinentchild
Website: https://kcgpediatricpt.com

APTA Orthopaedics at 50 Years (f Bob Rowe) Mar 29, 2024

APTA President Bob Rowe shared what happened, what is happening and what will happen with the Academy of Orthopaedic Physical Therapy, celebrating their 50th anniversary.

Thanks to ATI for powering our episodes from CSM

Have you ever thought about where your career in physical therapy could take you?

It's not just about the job; it's about making real connections that help patients get better faster.

Imagine working somewhere you can grow through mentorship, and get leadership training that matters.

Sounds like a place you’d fit right in?

Click to find out more about what working with ATI is really like.

Let's grow and learn together!

Breakfast Club PT - Why messaging matters Mar 28, 2024

Breakfast Club PT - Why messaging matters

Researching to Make Every Life an Active Life Mar 27, 2024

Dr. Shanley and Dr. Pietrosimone share how they identified and approached solving the problem of the length of time that it took to get an injured athlete from injury to back to the field.

They share the lessons from the ways that they went about it and how the role of relationships between physicians, athletic trainers, and physical therapist played a major role in their solution.

Listen to get inspired and see how ATI is paving the way for a brighter future in physical therapy. #Leadership #Innovation #ATIPhysicalTherapy

Have you ever thought about where your career in physical therapy could take you?

It's not just about the job; it's about making real connections that help patients get better faster.

Imagine working somewhere you can grow through mentorship, and get leadership training that matters.

Sounds like a place you’d fit right in?

Click to find out more about what working with ATI is really like.

Let's grow and learn together!

On-Site Therapy Revolution (f Dr. Christine McCallum) Mar 25, 2024

In this transformative episode of PT Pintcast, we welcome Dr. Christine McCallum, an innovator in physical therapy who has pioneered on-site services directly at companies. With over 20 years of experience, Dr. McCallum shares her journey towards creating a healthier workforce, reducing workplace injuries, and providing health benefit equity for essential workers through direct-to-employer (D2E) physical therapy services.

Key Learning Points:

Direct-to-Employer PT Services: Unpacking the model that Dr. McCallum has successfully implemented to serve employees on-site, enhancing accessibility to physical therapy.
Impact on Workplace Health: How on-site PT services contribute to a healthier workforce, lower OSHA recordables, and reduce Workers' Compensation costs.
Financial and Professional Benefits: Exploring the lucrative and rewarding aspects of operating a D2E physical therapy business.
Starting Your Own On-Site PT Service: Practical steps and resources for physical therapists interested in establishing their own on-site services.

Actionable Advice:

Consider obtaining an Occupational Health Practitioner certificate and exploring the Direct to Employer module through the APTA Private Practice Section (PPS) to deepen your understanding and readiness to start an on-site PT service.
Read Dr. McCallum's book, "The On-Site Physical Therapist: Direct to Employer Care," for an in-depth guide on breaking into the D2E model.

Guest Expertise:

Dr. Christine McCallum, owner of McCallum Physical Therapy P.C., shares her insights from pioneering on-site physical therapy services. Her expertise offers a roadmap for PTs to deliver impactful care directly to employees, circumventing traditional barriers to access.

Contact Information:

Email: chris@mccallumPT.com
Social Media: Twitter & Instagram @TheOnSitePT
Website: www.mccallumPT.com

Brunch Bunch Mar 23, 2024

Three PTs and a Livestream

Making Physical Therapy the First Step in Healthcare with Justin Feldman Mar 21, 2024

Justin Feldman, the visionary behind Feldman Physical Therapy & Performance, as we explore the transformative power of physical therapy in today's healthcare landscape. Operating successful self-pay clinics in the Hudson Valley, Justin shares his passion for making physical therapy a positive and engaging experience for everyone.

As a devoted husband, father, active marathon runner, triathlete, and a member of the Mount Snow Ski Patrol, Justin embodies the spirit of staying active and embracing the great outdoors. In this episode, we delve into his innovative approach to physical therapy, advocating for it to become a common entry point into the healthcare system.

Discover how Justin's clinics are changing the narrative around physical therapy, making it more accessible and enjoyable for patients. Whether you're a healthcare professional looking to inspire your practice, or someone curious about the benefits of physical therapy, this episode will leave you energized and intrigued.

Learn the secret to keeping patients engaged and making work fun, directly from a leader who's paving the way for a healthier, more active community. Don't miss this inspiring conversation that could redefine how we think about healthcare and physical therapy's role in it.

Should Clinical Instructors Be Paid? Mar 20, 2024

Weekly live stream with Tony Maritato, Dave Kittle and Jimmy McKay

We touch on:

Should Clinical Instructors be Paid?

Liquid Death Strategy

Ford Podcast Strategy

Jimmy's Radio Campaign Goals

Follow me on the Socials

Listen to my Po dcast

Subscribe to my YouTube Channel

Colorado Sunset, Twitter Fire and 5 Guys Burgers and Fries Mar 19, 2024

1. Colorado Physical Therapy Association's advocacy campaign

- Message of "your silence, our loss"

- Encouraging members to write letters, donate, and share content

- Focusing on how patients would be impacted without legislation

2. Jimmy's video clips for the campaign

- Recorded interviews with physical therapists

- Creating short video clips to share

3. Controversy over Dave's Twitter question

- Tweeted question about whether physical therapists need to be physically fit

- Sparked engagement and controversy on Twitter

4. Using emotional stories and language in advocacy

- Sharing patient stories to promote advocacy campaigns

- Using emotional language

- Buying decisions are emotional

Financial Freedom for Healthcare Providers (F Kelly Alhooie) Mar 18, 2024

In this empowering episode of the PT Pintcast, we dive deep into the journey of financial liberation and success within the physical therapy field. Our guest, Kelly Alhooie, the visionary owner of Orthopelvic Physical Therapy and Pelvibiz, shares her inspiring story from starting in a parking lot to building a thriving, debt-free practice.

Discover how to break free from the chains of student debt, the secrets to building a successful cash-based PT business, and why investing in yourself is the key to living a healthy, balanced life. Whether you're a new grad drowning in loans or a seasoned therapist looking to elevate your practice, this episode is packed with actionable strategies, heartening advice, and a fresh perspective on achieving financial and professional fulfillment in the world of physical therapy. Don't miss out on these game-changing insights—tune in now to start your journey towards a flourishing, debt-free future in PT

Innovation is on the Horizon (f APTA Drew Contreras) Mar 14, 2024

APTA's Drew Contreras has a really interesting vantage point in our profession. With a word like INNOVATION in his job title he pays attention to what's happened, what's happening and what's about to happen.

You get the benefit of his insight in this episode LIVE from CSM

Thanks to ATI Physical Therapy for powering all of our CSM 2024 episodes!

See how ATI is paving the way for a brighter future in physical therapy. #Leadership #Innovation #ATIPhysicalTherapy

Have you ever thought about where your career in physical therapy could take you?

It's not just about the job; it's about making real connections that help patients get better faster.

Imagine working somewhere you can grow through mentorship, and get leadership training that matters.

Sounds like a place you’d fit right in?

Click to find out more about what working with ATI is really like.

Let's grow and learn together!

Sport Science in Rehab: A Multidisciplinary Approach to Athlete Recovery (f Adam Loiacano) Mar 12, 2024

GUEST HOST!

Thanks to Matt Tuttle who was a guest host for this episode in a series of Basketball focused content.

Find Matt at: https://www.instagram.com/doctuttledpt/

In this insightful episode of our podcast, we delve into the complexities of athlete rehabilitation and recovery, emphasizing a multidisciplinary approach that incorporates sports science, physical therapy, and coaching strategies.

Matt's guest, Adam Loiacano a seasoned professional in the NBA rehabilitation sphere, shares valuable experiences and methodologies that underline the importance of interdisciplinary collaboration, sport-specific activity integration, and effective risk management in the rehabilitation process.

Find Adam at: https://www.instagram.com/adam.loiacono/

Key Learning Points:

The significance of an interdisciplinary team in enhancing rehabilitation outcomes.
Strategies for integrating sport-specific activities into rehabilitation programs from the onset.
Understanding and navigating the rehabilitation continuum, from initial injury recovery through to return to play.
The role of effective communication and collaboration between physical therapists, strength coaches, and sports coaches.
Risk assessment techniques and managing the balance between an athlete's readiness and objective clinical metrics.

Actionable Advice:

Foster open communication channels among all team members involved in an athlete's rehabilitation process.
Incorporate sport-specific drills and activities early in the rehabilitation program to maintain athletes' engagement and motivation.
Utilize a phased approach to rehabilitation, ensuring each phase is tailored to the athlete's specific needs and progress.
Continuously evaluate and adjust rehabilitation strategies based on both objective measurements and the athlete's subjective feedback.

5 Guys Pricing, Twitter Firestorm, PT ASMR?! Mar 12, 2024

Dave Kittle, Tony Maritato and Jimmy McKay livestream about the uproar of 5 Guys Prices (and how healthcare providers should look at it), Dave shares his latest accidental on purpose Twitter firestorm and we share a weird ASMR Physical Therapy video.

Key Insights

- Use emotional stories and language to motivate support for causes, not just facts and data

- Craft exclusive offers and highlight patient impact to promote business and advocacy campaigns

- Leverage psychology and case studies to resonate with audiences on important issues

- Controversy and emotional engagement on social media can drive awareness

- Guided meditation content can help creative professionals reach monetization goals

Shownotes

- Colorado Physical Therapy Association campaign "Your Silence, Our Loss"

- Encourages members to write letters, donate, and share content to support legislation

- Importance of focusing advocacy campaigns on patient impact

- Conducting interviews with members to create video clips for the campaign

- Sparking engagement on social media with controversial questions

- Motivating audiences through emotional storytelling instead of just facts

- Jim's efforts to create meditation content to reach YouTube monetization

- Suggestions for effective advocacy and business promotion campaigns

- Highlight patient impact and use exclusive offers

- Applying psychology and case studies to resonate with audiences

Harnessing the Power of Experience: Lessons Beyond the Classroom (f Joey Rosi) Mar 11, 2024

In this enlightening episode of PT Pintcast, we dive into the invaluable lessons that extend far beyond traditional classroom learning, with a focus on the dynamic world of content creation and personal growth.

Our conversation covers the essence of hands-on experience, the pivotal role of facing challenges head-on, and the transformative journey of embracing failure as a stepping stone to mastery. We explore the idea that true learning and skill development occur not just from theoretical knowledge but through the act of doing—whether it's behind the wheel of a car, behind a microphone, or in front of a camera.

Our discussion also highlights the importance of setting achievable, trackable goals, and the significance of comparing oneself to personal benchmarks rather than others. By sharing personal anecdotes and wisdom, we aim to inspire you to step out of your comfort zone, embrace the journey of learning through experience, and recognize the growth that comes from every attempt, every failure, and every success. Join us as we delve into the insights and strategies that can help you navigate your own path to success, both in the professional realm and in personal development.

From Failure to Success (f Mathu Hanson) Mar 08, 2024

From SUCK to PSYCHED with Mathu Hanson

Frontlines of Healing: The New Era of PT as Primary Care (f Chuck Thigpen) Mar 07, 2024

Dr. Chuck Thigpen, Senior Vice President for Clinical Excellence at ATI, as we talk about the pivotal role of physical therapy in healthcare. We explore the Department of Defense's recent acknowledgment of physical therapists as primary care providers and what it means for the future of musculoskeletal (MSK) care.

We had to start by congratulating Chuck on his recent induction into the Academy of Sports Physical Therapy Hall of Fame.

Key Message:

Physical therapy stands at the forefront of healthcare for MSK pain, offering a fundamental and essential approach to overall health akin to primary care. With the military setting a precedent, it's time to recognize and utilize PT for its safe, effective, and cost-efficient benefits in the general population.

Supporting Points:

Safety and Efficacy of PT: Discover how physical therapy serves as a reliable and effective first course of treatment for MSK issues, setting the stage for a healthier future.
Improving Outcomes and Reducing Costs: Learn about the tangible benefits of choosing PT first, including enhanced patient outcomes and significant cost savings in healthcare.
Military Endorsement as a Benchmark: If the military, with its rigorous standards and focus on optimal performance, trusts in PT as a primary care solution, why shouldn't we? Explore how this endorsement is a game-changer for public healthcare perceptions.

Opportunity to Lead: This episode also highlights ATI's leadership in the physical therapy profession, demonstrating the organization's commitment to advancing healthcare. From the vast resources and experience ATI harnesses to deliver unparalleled care, to creating an engaging and supportive work environment, discover why ATI is not just a leader in physical therapy but also an exemplary place to work and collaborate.

Chuck also gives more insight on a recent announcement from ATI on the topic of expanding research reach, ATI unveiled iMSKA, "iMSKA is dedicated to progressing quality clinical care with a focus on research. The institute was established to offer long-lasting and ongoing contributions to the growing body of scientific knowledge and evidence in the management of patients with MSK conditions." More information here, https://i-mska.org/

Dr. Thigpen brings a wealth of knowledge, backed by his extensive experience and the innovative practices at ATI, to shed light on how direct access to physical therapy is reshaping healthcare for the better. Whether you're a healthcare professional, someone experiencing MSK pain, or simply interested in the future of healthcare, this episode offers valuable insights into the evolving landscape of physical therapy as a primary care service.

Have you ever thought about where your career in physical therapy could take you?

It's not just about the job; it's about making real connections that help patients get better faster.

Imagine working somewhere you can grow through mentorship, and get leadership training that matters.

Sounds like a place you’d fit right in?

Click to find out more about what working with ATI is really like.

And let’s make a difference together.

Leading from the Front - (f Sharon Vitti) Mar 05, 2024

This is the first episode in SEVENTEEN episodes that we were lucky enough to record at CSM this year in Boston.

We talk with ATI CEO Sharon Vitti. Sharon has a great vantage point on the profession and healthcare at large. And what she gets to do with that is effect change. But she also shows that we can ALL effect change, both large and small.

In this episode, we're diving into the heart of physical therapy leadership with insights straight from the top at ATI. Discover how ATI is not just navigating but leading the PT profession with a blend of innovation, commitment, and care that sets them apart.

We also get to break news about iMSKA! The Institute for Musculoskeletal Advancement (iMSKA). It represents a commitment to advancing scientific MSK research while providing resources and opportunities for practicing professionals.

Key Takeaways:

ATI's Vision: Learn about the CEO's perspective on guiding the PT profession and the serious responsibility it entails. ATI is here to lead by example, ensuring you and your patients always come first.
Advocacy & Innovation: We're shining a light on ATI's push for top-notch MSK care and the PT profession, including the exciting creation of iMSKA and how investments in technology are opening doors to even more accessible, high-quality care.
Beyond Expectations: Experience what makes ATI clinics vibrant and energetic spaces where skilled clinicians passionately exceed patient and provider expectations every day.

Why It Matters:

ATI's commitment to industry leadership means a thriving ecosystem for physical therapy—stronger, more dedicated, and forward-thinking.
Discover how ATI's size, experience, and resources allow for unparalleled standards of care and why it's an exceptional place to grow your career, forge partnerships, and make a lasting impact.
Culture is king at ATI, fostering an environment where passion for enriching lives drives everything they do.

Listen to get inspired and see how ATI is paving the way for a brighter future in physical therapy. #Leadership #Innovation #ATIPhysicalTherapy

Have you ever thought about where your career in physical therapy could take you?

It's not just about the job; it's about making real connections that help patients get better faster.

Imagine working somewhere you can grow through mentorship, and get leadership training that matters.

Sounds like a place you’d fit right in?

Click to find out more about what working with ATI is really like.

Let's grow and learn together!

BONUS EPISODE! Marketing & Communication Game Plan: New Patients + Recruiting Therapists Mar 05, 2024

BONUS EPISODE!

Was excited to be on The Dave Kittle Show talking about Marketing and Communications for Healthcare Providers.

Your business success lies in recruiting the ‘right’ therapist for your business, but what marketing & communication strategy can you use to find the ‘perfect’ therapist? How can we leverage this strategy not only to draw in top talent but also to attract and retain patients to your practice?

Join me, Dave Kittle, in this week’s podcast episode alongside Jimmy McKay, the Director of Communications at Mount Sinai Hospital's Division of Rehabilitation and Human Performance and the Abilities Research Center (ARC). With degrees in Physical Therapy and Journalism, he brings diverse expertise.

We will touch on such topics as:

-The importance of effective communication in various business aspects.

-Understanding the “who’ rather than the “why”.

-The "who," "what," and "why" of communication strategy.

-How do you reflect on your personal strengths and value proposition?

-Features vs. Benefits

-Advocating for the problem-agitation-solution-outcome (PASO) framework for crafting engaging messages.

-The gap between academia and real-world practice.

A Unionized Future? Should Physical Therapists Unionize? Mar 04, 2024

In this thought-provoking episode of PT Pintcast, we dive deep into the complexities and potential benefits of unionization within the physical therapy profession. Our guest shares a compelling narrative, from synchronized swimming to leading the charge on two successful class-action lawsuits, highlighting the importance of unity, patient-centered care, and advocating for the profession's resilience and equity.

Key Takeaways:

Discover the untold story of a physical therapist's journey from Olympic trials to championing workers' rights.
Explore the intricacies of unionization in healthcare: Is it the future of physical therapy?
Learn how teamwork and leadership in synchronized swimming translate into a successful career in physical therapy and advocacy.
Understand the challenges and opportunities of unionizing from a legal and professional standpoint.
Join the discussion on how to maintain the profession's integrity while navigating the changing landscape of healthcare.

What Color is your Personality Profile? Mar 02, 2024

Dive into the vibrant world of personality colors and their profound impact on professional growth within the physical therapy realm.

This episode offers an enlightening conversation on how understanding and leveraging your personality color can transform your approach to challenges, enhance patient interactions, and foster a rewarding career path. Whether you're a reflective Blue, a driven Orange, a meticulous Gold, or a visionary Green, discover strategies to harness your unique traits for personal and professional excellence.

Wendy's: Brilliant or Stupid?! Mar 01, 2024

From the intriguing case of Wendy's controversial surge pricing to the power of grassroots movements and leveraging media for societal change, our hosts and guests unravel the threads of creativity, challenge, and opportunity that define our times.

Discover how therapists are catalyzing change, not just within the confines of legislation but in the public sphere, harnessing the power of emotion and narrative to drive real-world impacts. Plus, we take a candid look at the journey of entrepreneurship, sharing personal anecdotes and insights into the challenges and triumphs of running a business.

Whether you're a physical therapist, a healthcare professional, or anyone interested in the intersections of health, business, and innovation, this episode offers valuable perspectives on making change, embracing innovation, and the importance of finding your niche. Tune in to be inspired, informed, and perhaps even transformed.

The 80/20 Rule: Maximizing Impact with Minimal Effort Feb 29, 2024

In this episode, dive deep into the essence of maximizing impact with minimal effort through the lens of the 80/20 Rule, also known as the Pareto Principle. Discover how this seemingly simple yet profound concept can revolutionize your approach to personal and professional growth, time management, goal setting, and decision-making. Whether you're a healthcare professional, a business leader, or someone looking to optimize your daily life, this episode offers actionable insights and real-life applications of the 80/20 Rule.

What You'll Learn:

Introduction to the 80/20 Rule: Understand the historical background and basic premise of the Pareto Principle.
Impact on Personal and Professional Life: Explore how the 80/20 Rule can be applied to enhance productivity, prioritize tasks, and achieve a better work-life balance.
Strategies for Implementation: Gain practical tips for identifying the vital 20% of your activities that yield 80% of the results.
Real-Life Applications: Hear examples from healthcare, especially physical therapy, where the 80/20 Rule can lead to significant improvements in treatment outcomes and patient care.
Goal Setting and Decision Making: Learn how to apply the 80/20 Rule to set impactful goals and make informed decisions.
Time Management: Discover strategies for applying the 80/20 Rule to manage your schedule effectively, focusing on what truly matters.
Audience Q&A: Engage with real questions from listeners about the 80/20 Rule, offering further insights and clarifications.

Episode Highlights:

Personal anecdotes and experiences with the 80/20 Rule.
The transformative power of focusing on high-impact activities.
How to conduct a personal audit to identify your 20% activities.
The psychological aspect of saying no and prioritizing effectively.
A practical exercise for goal prioritization based on the 80/20 Rule.

Call to Action:

Listeners are encouraged to share their experiences or how they plan to implement the 80/20 Rule in their lives. Engage with us on social media at @ptpinecast with your stories, questions, or insights on the topic.

Get More People to Understand Your Research! Feb 28, 2024

We dive deep into the art and science of effective communication, particularly focusing on how to make complex scientific concepts resonate with a broader audience. Our exploration centers on transformative strategies that can bridge the gap between dense scientific research and its impactful presentation to the public. Through engaging discussions and expert insights, we illuminate the path from the intricacies of research to the clarity of understanding, all while keeping you hooked with compelling storytelling techniques.

Episode Highlights:

[00:25] Unlocking the Power of Intensity in Communication: Learn how the right mix of intensity can turn your message from a whisper to a roar, capturing and retaining your audience's attention.
[00:26] Mastering the FITT-VP Principle: An in-depth look at how Frequency, Intensity, Time, Type, Volume, and Progression can be your allies in making your scientific communication stand out.
[00:33] Crafting a Compelling Narrative: Discover the secret sauce of storytelling in science – not just telling about a story but bringing it to life, making your research memorable.
[00:40] The PASO Model Unveiled: Problem, Agitation, Solution, Outcome – a powerful framework to structure your message and connect with your audience on a deeper level.
[00:50] Navigating the Noisy Digital Landscape: Strategies to create a clear signal amidst the world's noise, ensuring your message isn't just heard, but resonated with.
[00:57] Leveraging Visual Storytelling: A case study on how simplifying complex data into visually engaging formats can dramatically increase public engagement and understanding.

Links & Resources:

Better Poster Design: Explore how to design scientific posters that captivate and educate, as pioneered by Mike Morrison. For more details, visit Better Poster Design.
Climate Stripes Visualization: Delve into the impactful visual representation of climate change data by Ed Hawkins. To learn more, scan the QR code featured in the presentation or visit the Climate Lab Book.

Parting Shot:

If this episode has sparked new ideas, broadened your understanding, or simply entertained you, we'd love to hear your thoughts. Don't forget to rate, follow, share, and review our podcast. Your support not only fuels our passion but also helps us share the wonders of science with an ever-growing community. Thank you for tuning in, and we can't wait to bring you more insights in our next episode!

The Art of Communication and Storytelling in Patient Care Feb 26, 2024

We get into the art of communication and storytelling in healthcare, highlighting its critical role in enhancing patient care and the dissemination of research findings.

Our discussion traverses the journey from the Combined Sections Meeting (CSM) back to practical application in clinics and research institutions, reflecting on personal anecdotes and the transformative power of sharing knowledge effectively.

We explore the challenges faced by healthcare professionals in engaging audiences and strategies to overcome these barriers, ensuring that vital research not only reaches but resonates with its intended audience.

Key takeaways include the importance of multi-platform communication, the impact of storytelling on patient engagement, and actionable tips for healthcare professionals looking to amplify their message and influence. Join us as we unpack the tools and tactics for bridging the gap between research and practice, fostering a community where informed, evidence-based care is the norm.

Navigating the Shifts from Brick-and-Mortar to Mobile Therapy Feb 22, 2024

Learn about the evolving landscape of physical therapy, focusing on the strategic shift from traditional brick-and-mortar practices to the dynamic world of mobile therapy. Our guest experts, including a seasoned physical therapist with a revolutionary approach to patient care, discuss the financial, operational, and clinical implications of mobile versus stationary practices.

Key Learning Points:

Understanding the Financial Dynamics: Insights into cost management and revenue generation in mobile therapy versus traditional practices.
Strategic Marketing for PTs: Effective patient acquisition strategies for mobile therapists, including leveraging digital platforms and direct community engagement.
Operational Insights: The logistical advantages and challenges of running a mobile therapy business, from scheduling to geographic considerations.
Clinical Impact: How mobile therapy can enhance patient experience, accessibility, and outcomes.

Actionable Advice:

Consider the balance between the costs of traditional practice overhead versus the flexibility and potential reach of mobile therapy.
Explore innovative marketing strategies to build a strong patient base for a mobile therapy practice.
Leverage technology to streamline operations, from scheduling to patient records management.

Beyond Boundaries: Heidi Cheerman on Innovating PT Education and Embracing Change Feb 16, 2024

Meet Heidi Cheerman, a dynamo in the field of physical therapy who's mastered the art of juggling roles as a DPT Professor, Assistant Dean for Interprofessional Education, and practicing clinician. In this episode, Heidi shares her insights on work-life balance, the exciting world of Extended Reality (XR) and Virtual Reality (VR) in DPT education, and the courage to change career paths within PT. Get ready to be inspired by her unique blend of expertise, innovation, and personal anecdotes that include giving birth in an unforgettable scenario!

Episode Highlights:

Mastering Work-Life Balance: Heidi dives into essential strategies for avoiding burnout, learning to say no, and making time for oneself. Discover how to recognize when you're stretched too thin and the coping strategies that work.
XR and VR in DPT Education: Explore the cutting-edge use of Extended Reality and Virtual Reality in physical therapy education and practice. Heidi discusses how these technologies are integrated with interprofessional education to enhance learning and collaboration.
Embracing Career Shifts: Hear about Heidi's personal journey from clinician to academia and how embracing change can lead to fulfilling career opportunities. She shares tips for recognizing when it's time for a change and how to approach it with a growth mindset.

Key Takeaways:

Practical advice on achieving work-life balance and recognizing burnout signs.
Insights into how XR and VR technologies are revolutionizing DPT education and fostering interprofessional collaboration.
Encouragement and guidance for PT professionals considering career transitions or looking to explore new opportunities within the field.
The importance of embracing unexpected life moments with resilience and humor.

Guest Contact Information:

Heidi Cheerman, DPT Professor, Assistant Dean for Interprofessional Education
Instagram and Facebook: @HeidiCheerman

Health Equity on the Move: Dr. Winston Kennedy’s Journey in PT and Public Health Feb 15, 2024

Dr. Winston Kennedy, an Assistant Professor, researcher, clinician, and public health advocate based at Northeastern University. This episode sheds light on the crucial role of physical therapy in public health, social justice in healthcare, and disability advocacy, guided by Dr. Kennedy's expertise and his unique approach to tackling societal issues with a team mindset, reminiscent of his days as a collegiate athlete.

Episode Highlights:

Public Health and Physical Therapy: Explore the intersection of physical therapy and public health, understanding its significance and how PTs can contribute to broader health initiatives.
Social Justice in Healthcare: Delve into the disparities in health and quality of care, discussing the importance of social justice in health professional education and how it shapes patient care and community health.
Advocacy for Disability Rights: Listen to Dr. Kennedy's personal journey into disability advocacy, what advocacy entails, and how individuals can engage and make a difference in promoting accessibility and equity.
Beyond the Norm: A surprising twist on Dr. Kennedy's background as a hip-hop dance instructor during his PT school days, highlighting the diverse interests and talents health professionals can bring to their work.

Key Takeaways:

Insights into how physical therapy plays a pivotal role in advancing public health goals and ensuring equitable access to healthcare.
Understanding the impact of social and health disparities and the vital role of education in fostering a more just healthcare system.
Practical advice for getting involved in disability advocacy and contributing to meaningful change in society.
Dr. Kennedy's anecdotes, emphasize the multifaceted nature of health professionals.

Guest Contact Information:

Dr. Winston Kennedy, Assistant Professor, and Public Health Physical Therapist
Instagram: @thetribe_lab

Beyond the Field: Adam Thomas' Journey in Sports PT and Comedy Feb 14, 2024

Adam Thomas, an Associate Clinical Professor at Northeastern University, who also serves as a physical therapist for collegiate athletics and professional rugby with The New England Free Jacks. With a rich background spanning from major league baseball to stand-up comedy, Adam shares his unique experiences and insights into the convergence of sports medicine and personal passions.

Episode Highlights:

From the Diamond to the Stage: Adam recounts his dynamic journey through the realms of professional sports therapy with teams like the Red Sox and the Cubs, to lighting up the stage with stand-up comedy.
The Life of a Sports PT: Delve into the day-to-day responsibilities and challenges of working as a physical therapist in high-stakes sports environments, including professional lacrosse and rugby.
Bridging Passions and Profession: Learn how Adam balances his clinical expertise with his role as an educator, shaping the next generation of PT professionals at Northeastern University.
Comedy and Care: Discover how humor plays a role in Adam's approach to physical therapy and education, and how performing stand-up comedy has influenced his professional life.

Key Takeaways:

Insights into the complexities and rewards of working as a PT/ATC in professional sports.
Strategies for balancing a demanding career in sports medicine with personal interests and hobbies.
The importance of humor and personality in building patient relationships and enhancing the therapeutic process.
An overview of the evolving landscape of physical therapy education and clinical practice.

Turning Challenges into Opportunities: A Deep Dive into PT Advocacy and Professional Growth Feb 13, 2024

We navigate through the multifaceted landscape of physical therapy, from the nuances of scientific communication, and the stress of considering if or how to sell your practice, to the ethical dilemmas posed by misleading marketing practices in the health and fitness industry. O

Tony Maritato and Dave Kittle, dissect the implications of using professional titles in marketing and explore strategies for PTs to advocate effectively for their profession.

This episode not only illuminates the challenges PTs face but also provides actionable insights for overcoming these hurdles and advancing the profession.

Key Learning Points:

The importance of effective science communication in physical therapy and beyond.
Ethical considerations in marketing practices within the health and fitness industry.
Strategies for advocacy and protection of professional titles and scopes of practice.
The power of collective action in influencing policy, public opinion, and corporate practices.

Actionable Advice:

Engage in continuous learning and improvement of science communication skills.
Stay informed about ethical marketing practices and advocate for transparency within the industry.
Participate in professional associations and leverage collective action for advocacy efforts.
Utilize social media and other platforms responsibly to educate the public and promote the PT profession.

Charting Success: Kayla Roche on Building a PT Career from Student to Clinic Director Feb 13, 2024

Dive into an inspiring discussion with Kayla Roche, Clinic Director at ATI PT and a passionate physical therapist, who shares her journey from being a student to opening and managing a brand-new clinic. This episode is packed with insights on navigating the PT world, achieving work/life balance, and the importance of continuing education in the physical therapy field.

Episode Highlights:

Path to PT Leadership: Kayla talks about her ascent within the physical therapy world, from her initial steps as a student to becoming a clinic director. She outlines the challenges and milestones of opening a new clinic and how she shaped its development and management.
Work/Life Balance: Explore the autonomy and flexibility of outpatient physical therapy, from scheduling to stress management strategies. Kayla shares her personal approach to balancing professional responsibilities with personal time, including her use of PTO and "Be Well" time.
Continuing Education: Delving into the evolution of continuing education within ATI PT, Kayla emphasizes its role in professional growth. She shares advice for new grads on navigating continuing education without feeling overwhelmed and highlights the benefits of both formal courses and volunteering experiences.

Key Takeaways:

Insights into why outpatient physical therapy offers a rewarding career path.
Common pitfalls for new graduates in the PT field and strategies for internal growth.
The significance of personal well-being and stress management in a demanding career.
An overview of continuing education opportunities at ATI and how they support career advancement.

Guest Contact Information:

Kayla Roche, Clinic Director at ATI PT
Email: kayla.roche@atipt.com
Instagram: @kaylaroche.pt

From Clinic to Classroom: Luke Brisbin's Journey in PT Education and Innovation Feb 12, 2024

Luke Brisbin, an Assistant Clinical Professor and Outpatient Physical Therapist, as we explore the dynamic world of physical therapy education and practice. From his early days in clinical work to making significant strides in academia at Northeastern University, Luke shares his unique path and the innovative approaches to anatomy education that are shaping the future of physical therapy.

Episode Highlights:

Luke's Professional Evolution: Discover how Luke transitioned from being a clinician to an esteemed Assistant Clinical Professor at Northeastern University, detailing his journey from early clinical practice to his current role in academia.
Innovations in Anatomy Education: Delve into the changing landscape of medical anatomy education, with insights on the challenges and advances in teaching resources. Luke discusses finding the perfect blend between traditional methods and cutting-edge technology to enhance learning.
Northeastern University's Impact: Learn about the exciting developments at Northeastern's DPT program, where Luke not only studied but now teaches, contributing to the nurturing of the next generation of physical therapists.
A Passion for Teaching and Hockey: Beyond academia and clinical practice, get a glimpse into Luke's personal life, including his experience playing professional roller hockey and his involvement with Boston I.C.E sled hockey organization.

Key Takeaways:

The importance of mentorship and alternative paths to specialization in physical therapy.
Strategies for adapting to the decreasing time allocated for anatomy education and maximizing the use of human donors and technology.
The benefits and hurdles of transitioning from clinical practice to academic roles.
Northeastern University's innovative contributions to the physical therapy field.

What is Grief? Feb 09, 2024

We'll explore the complex emotion of grief and its various stages, including acceptance, denial, depression, anger, and bargaining.

Also, we cry. Often.

Whether you're experiencing grief yourself or supporting someone who is, understanding these stages can help you navigate through the process and reach a place of healing.

You Passed the NPTE! Now What?! Feb 08, 2024

You studied for years, and took and PASSED THE NPTE!

NOW WHAT?!

We break down the steps you might want to think about AFTER the NPTE.

Beyond the Clinic: Leveraging Your PT Skills for Greater Impact Feb 08, 2024

We dive into the multifaceted career journey of Michael Derry, a physical therapist who has transitioned from traditional practice to pioneering a mobile practice and YouTube channel.

Michael shares his story, from his unique introduction to physical therapy without prior injury to the challenges and victories of establishing his practice. This episode is a treasure trove of insights for physical therapists at any stage of their career.

Key Learning Points:

The importance of relationship building in physical therapy and how it can shape your career path.
Strategies for navigating the financial and personal challenges of starting a mobile PT practice.
The significance of mentorship, continuous learning, and certification in advancing one's PT career.
How to balance professional aspirations with personal life, especially when making significant career decisions.

Actionable Advice:

Consider the broad spectrum of opportunities within the physical therapy field, including non-traditional roles and entrepreneurial ventures.
Engage in continuous education and seek certifications that align with your career goals.
Evaluate the impact of your career choices on your personal life and adjust accordingly to maintain balance.

Mastering Soft Skills for Better Patient Outcomes Feb 05, 2024

We look at the often-overlooked realm of soft skills in physical therapy and how they are pivotal in enhancing patient care and outcomes. Joining us is guest expert Mike, a seasoned physical therapist with a passion for integrating psychological principles into clinical practice.

Summary:

This episode sheds light on the critical role of empathy, communication, and patient engagement in physical therapy. We explore how these soft skills complement clinical expertise to foster a therapeutic alliance, enhance patient adherence, and drive positive health outcomes.

Key Learning Points:

The distinction between empathy and sympathy in patient care and why empathy reigns supreme.
Strategies for effective patient communication that fosters trust and cooperation.
The concept of dual tasking as a constraint in learning and its application in therapy for improved patient engagement and outcomes.
The importance of listening and personal connection in developing a successful therapeutic relationship.

Actionable Advice:

Implement dual-task activities in sessions to challenge patients and promote more profound learning.
Practice active listening and empathy in every patient interaction to understand their perspective and tailor interventions accordingly.
Engage in continuous learning and reflection on your soft skills and seek feedback to improve.

Guest Expertise and Contact Information:

Mike brings years of experience in physical therapy and a keen interest in behavioral economics and psychology. His insights into the psychological aspects of patient care are invaluable for PTs looking to broaden their approach to treatment.

Contact Mike via

TWITTER: https://twitter.com/mikestuderPT

INSTAGRAM: https://www.instagram.com/mikestuderdpt/

YOUTUBE: https://www.youtube.com/@MikeStuderdpt

WEBSITE: https://mikestuder.com/

The Biggest Mistakes (and how to fix them) Feb 02, 2024

We learn more from mistakes and failures than we do from learning. That's what we believe.

Rebekah, Jimmy, and Elise share two BIG failures in their lives and what they got out of them to help them avoid failure and achieve success in the future.

Personal Branding in Healthcare?! Feb 01, 2024

This Breakfast Club PT Livestream went deep into personal branding for healthcare providers and business owners:

WHY you should do it (you're doing it now, whether you know it or not...)

HOW you can do it

WHEN you should do it (now, now, I said now!)

Jimmy is joined by Dave Kittle and Tony Maritato

Embracing Change: The Power of Delegation and Mindset in Business Growth Jan 31, 2024

n this insightful episode, we dive deep into the concepts of delegation, mindset, and personal development in the context of business growth. Our hosts engage in a candid discussion about the importance of focusing on strengths, outsourcing tasks like bookkeeping, and the psychological aspects of handling business and personal growth. They share personal stories and insights on overcoming fears and embracing change.

Key Discussion Points:

The psychological shift from saying "sorry" to expressing gratitude.
The impact of outsourcing tasks like bookkeeping on personal and business growth.
The importance of focusing on what you're good at and delegating the rest.
Overcoming mental barriers and the value of investing in professional help.
The distinction between working 'in' your business and working 'on' your business.

Valuable Takeaways:

How to identify and lean into your strengths in business.
Understanding the psychological aspects of business management.
Practical tips for effective delegation and outsourcing.

Mastering the Art of PT Education: Enhancing Skills Beyond the Clinic Jan 28, 2024

In this enlightening episode of PT Pintcast, we dive into the world of physical therapy education with our guest, F. Scott. A senior learning and development specialist, F. Scott shares insights on educating educators, developing as a master communicator, and leveraging PT skills for broader impacts in and out of the clinic.

Key Learning Points:

The importance of effective communication in teaching.
How to utilize an EdD for advancing PT education.
Strategies for balancing teaching and clinical practice.
Exploring avenues for PTs to manage student debt and increase earning potential.

Actionable Advice:

Focus on continuous learning and skill development.
Identify and pursue your professional 'North Star' for career fulfillment.
Understand and embrace the business aspects of healthcare.

Guest Expertise:

F. Scott, EdD, Senior Learning and Development Specialist, shares his journey from PT clinician to educator of educators, emphasizing the intersection of teaching, learning, and PT practice.

Maximizing Value in Insurance-Based PT Practice: A Craft Brew of Insights Jan 27, 2024

This episode features Alex, a seasoned physical therapist and craft beer enthusiast, who brings a decade of private practice expertise to discuss thriving in insurance-based PT practice. The conversation revolves around making healthcare accessible and navigating the challenges of insurance-based systems.

Key Learning Points:

Differentiating between value and cost in PT services.
Strategies for aligning patient care priorities within insurance constraints.
Insights into patient and insurer relationship dynamics.
The importance of therapist-patient rapport over insurance policies.
Creative approaches to sustain a PT practice financially while maintaining quality care.

Actionable Advice:

Focus on direct patient care and building relationships.
Understand your clinic's key performance indicators to make informed decisions.
Embrace the challenges of insurance systems and use them as opportunities for innovation.

Guest Expertise:

Alex, founder of Resolute Physical Therapy in Denver, shares his journey and strategies in managing a successful insurance-based PT practice.

The Power Six: Unmissable Elements of a Captivating Presentation Jan 26, 2024

6 $0 Marketing Tactics to Spread Your Brand Jan 25, 2024

Frustrated reaching customers or patients?

We give you 6 $0 Marketing Ideas that you can implement TODAY

Live with Breakfast Club PT - Tony Maritato and Dave Kittle

Timing and Communication: Keys to Transforming Patient Care Jan 25, 2024

In this insightful episode of PT Pintcast, join us as we sit down with Brett Sandy, Clinic Director at PT Solutions Physical Therapy. Dive deep into the critical aspects of timing and communication in physical therapy. Discover how these elements can dramatically influence patient outcomes and transform the way therapists approach their practice. Don't miss Brett's expert insights on simplifying medical jargon, the art of listening, and the profound impact of well-timed advice.

Maximizing Your 2024 CSM Boston Experience Jan 24, 2024

This episode provides valuable insights from PT professionals on how to navigate the 2024 CSM, with tips on selecting sessions and maximizing learning opportunities. It includes discussions on different approaches to planning CSM attendance and highlights key sessions, including those on Pediatric Lymphedema and Management of Complex Patients in the Emergency Department.

Key Learning Points:
Strategies for selecting and attending CSM sessions.
Insights into Pediatric Lymphedema and Emergency Department patient management.
The importance of community and networking at CSM.

Actionable Advice: Attendees are encouraged to explore sessions outside their usual areas of expertise for broader learning.
Guest Expertise: The episode features insights from Dr. Rebekah Griffith, an expert in emergency department physical therapy, and Dr. Elise Cantu, who specializes in oncology physical therapy.

What Not To Miss at CSM 2024 Outside of Programming Jan 23, 2024

APTA's CSM is a HUGE chance to get insight and educational programming, but, it's also a great opportunity for other activities!

Rebekah Griffith helps to highlight the things that happen at CSM outside of programming that you shouldn't miss!

Building Success in Physiotherapy: Insights from Matty Liang Jan 22, 2024

We welcome Matty Liang, a remarkable figure in the physiotherapy world.

Matty shares his incredible journey from having the lowest GPA in his physio class to becoming a master of orthophysio and a respected mentor. With 14 years of experience and a talent for building successful clinics, he offers invaluable insights into patient care, clinic management, and professional growth.

Breakfast Club PT - To Hire, or Not To Hire? That is Today's Question! Jan 18, 2024

In this episode of PT Pintcast, titled "Breakfast Club PT," we delve into the intricacies of growing a physical therapy practice and the nuances of patient care.

The discussion features Tony Maritato and Dave Kittle, both renowned for their significant contributions to the PT field through their YouTube channels and podcasts.

Key Learning Points:

Expanding a PT Practice: Insights into when and how to shift gears in a physical therapy business, balancing personal commitments and professional growth.
The Power of Diverse Opinions: A live call with Michael Derry highlights the value of differing perspectives in making informed decisions.
Harnessing Digital Platforms: Strategies for leveraging YouTube and Google Reviews to enhance practice visibility and credibility.

Actionable Advice:

Consider both employee and independent contractor models when expanding your team.
Embrace digital tools for marketing, including patient-generated video content versus traditional Google reviews.

Guest Expertise:

Tony Maritato: Specializes in mobile and concierge physical therapy, offering insights into business model nuances.
Dave Kittle: Focuses on patient acquisition and leveraging digital platforms for practice growth.

6 Ways to Build Patient Trust with Adam Matichak Jan 18, 2024

In this episode of PT Pintcast, Jimmy McKay dives into an insightful conversation with Adam Matichak, a board-certified oncology clinical specialist at Stanford Healthcare. The episode explores the integration of empathy in patient care, the challenges faced by oncology patients, and how physical therapists can make a difference in their journey. With a focus on the nuances of communication and patient-centered care, Adam shares his wisdom on creating trust, setting meaningful goals, and understanding the impact of words in therapy. Plus, a light-hearted discussion on resolutions and the significance of the new year.

Key Points:

Importance of empathy and effective communication in oncology physical therapy.
Strategies for creating a trusting environment and making therapy patient-centric.
The role of PT in oncology and bone marrow transplant recovery.
Insights on patient compliance, resolutions, and setting realistic goals.
Discussion on trauma-informed care and its application in PT.

Brain Injury Insights: Advocacy and Treatment in PT Jan 15, 2024

In this enlightening episode of PT Pintcast, host Jimmy McKay is joined by physical therapist and brain injury survivor Jessica Schwartz.

They talk complexities of concussion management and advocacy, discussing its prevalence, the evolution of treatment, and the role of physical therapists in concussion care.

Jessica shares her personal journey, shedding light on the intricacies of living with post-concussive symptoms and the transformation of concussion treatment from her perspective as a patient and a healthcare provider.

The episode is a must-listen for anyone interested in understanding the dynamic field of concussion management and the profound impact it has on patients and practitioners alike.

Jess was nice enough to share a promo code with you.

Link: https://www.concussioncorner.org/

Promo Code: CONCUSSIONCAST

$200 off of their $1497 scholar programming which has 30 hours of CE in all 50 states for PT, OT, ATC.

Do Unlimited Subscription Models work in PT Business? Jan 11, 2024

In this dynamic episode, join Jimmy McKay alongside Tony Maritato and Dave Kittle as they delve into innovative business models for physical therapy practices. They explore the viability of unlimited access membership models in both brick-and-mortar and mobile PT settings, discussing pricing strategies, patient commitment, and service delivery.

The conversation also takes an intriguing turn toward the ethical implications of AI-assisted documentation in physical therapy. Tune in for a thought-provoking discussion that blends practical business advice with ethical considerations in the ever-evolving world of physical therapy.

Revolutionary Approaches in Concussion Care and Education Jan 08, 2024

In this episode, we delve into the evolving world of concussion rehabilitation with Becky Bliss, a renowned physical therapist and a member of the APTA Concussion CPG Revision Task Force. Becky brings over two decades of experience in concussion care and shares groundbreaking insights that are reshaping the field.

From discussing the latest strategies in concussion management to exploring the importance of active recovery and multidisciplinary collaboration, this episode is a deep dive into the advancements in concussion care and the impact of education in this domain.

Innovators of PT: Insights from Sacred Heart University LIVE SHOW Jan 02, 2024

In this dynamic live episode of PT Pintcast, hosted by Jimmy McKay at Sacred Heart University, we embark on a transformative journey through the multifaceted world of physical therapy.

Four distinguished guests -

Tom Barcia, Joanne Johnson Krasnow, Patrick Buckley, and Lindsey Schilberg - bring their unique insights and groundbreaking approaches to the forefront.

Tom Barcia, a Clinical Director at Spear Physical Therapy, shares his wisdom on new grad challenges, the importance of mentorship, and maintaining well-being.

Joanne Johnson Krasnow, an adjunct professor and seasoned physical therapist, enlightens us on integrative therapy in rehabilitation, the power of mindfulness, and the art of Myofascial Release.

Entrepreneur Patrick Buckley, owner of Dynamic Edge Physiotherapy and Wellness & Cryotherapy, discusses the significance of small businesses in PT, the integration of wellness services, and the intrinsic rewards of the profession. Lastly, pediatric physical therapy expert

Lindsey Schilberg dives into the development of a pediatric residency program, the role of evidence-based practice in pediatrics, and her work in motion analysis.

Join us for an evening of inspiration, laughter, and learning, as we delve into the stories and expertise of these remarkable individuals who are reshaping the physical therapy landscape.

Thanks to HIGHBARHEALTH.com for sponsoring this episode

Redefining Strength: Carmen Bott on Female Athlete Training and Breaking Norms Dec 27, 2023

Welcome to today's episode where we have the privilege of diving deep into the world of high-performance strength and conditioning with none other than 'Her Majesty', Carmen Bott. With a sterling career spanning over 25 years and a notable role as a lecturer at Simon Fraser University, Carmen stands at the forefront of sports science, especially famed for her return-to-sport methodologies and unorthodox problem-solving skills.

Today, we delve into the nuances of strength training for female athletes, dissect strategies for ACL injury mitigation, and explore why Carmen views strength and power as critical skills. We also discuss the gaps in research regarding exercise prescription for return to play, and how

Carmen's skeptical approach to conventional wisdom has redefined athlete training and rehabilitation. Plus, we get a glimpse into her fascinating alternative career paths and the unique coaching styles she’s encountered.

Our conversation with Carmen Bott is not just enlightening; it's a journey into the heart of sports science, filled with truth-telling and groundbreaking insights.

The True Value of Physical Therapy: A Deep Dive Dec 22, 2023

We go deep into the transformative power of Artificial Intelligence (AI) in the field of Physical Therapy (PT) and its substantial economic impact on the healthcare industry. Join us as we explore how AI is redefining patient care, enhancing treatment outcomes, and shaping the future of PT.

Key Discussion Points:

AI's Role in PT: We kick off with a lively discussion on how AI, particularly tools like ChatGPT, are being integrated into PT practices. From aiding in performance evaluations to providing innovative approaches to patient care, learn how AI is elevating the PT experience.
Economic Value of PT: A recent report sheds light on the financial benefits of PT. We dissect its findings, revealing the cost-effectiveness of physical therapy in treating conditions like carpal tunnel syndrome, stress urinary incontinence, and more. Discover how PT not only benefits patients clinically but also contributes significantly to reducing healthcare costs.
Human Element in PT: Amidst technological advancements, we emphasize the irreplaceable value of the human touch in PT. The unique blend of AI tools and personal patient care creates a holistic approach that is at the heart of physical therapy.
Future Directions: We conclude with a forward-looking perspective, discussing the potential of AI in further advancing PT and the importance of continued innovation in the field.

Rebeka Griffith

Elise Cantu

Exploring the Future of Physical Therapy: Dr. Chuck Thigpen Dec 21, 2023

Free trip to CSM?

Welcome to a special episode of PT Pintcast, where we dive into an enriching conversation from ATI Physical Therapy's LinkedIn Live series, MOVE. In this episode, I, Jimmy McKay, PT, DPT, team up with Dr. Chuck Thigpen, SVP of Clinical Excellence at ATI, for a thought-provoking session that reviews the pivotal moments of 2023 and unveils the exciting prospects for physical therapy in 2024.

Key Highlights:

Recap of 2023: We take a candid look back at the significant trends, challenges, and successes in physical therapy over the past year.
Future Insights for 2024: Dr. Thigpen shares his expert predictions and insights into what the next year holds for the field.
Innovative Practices: Discover the latest advancements and innovative practices shaping the future of physical therapy.
Audience Interaction: Engaging Q&A session with viewers from the LinkedIn Live event, covering a range of topical questions.

LinkedIn live

Navigating the Future of Physical Therapy with Drew Contreras - AI, Digital Health & More Dec 20, 2023

Welcome to a captivating episode featuring Drew Contreras, VP of Clinical Integration and Innovation at APTA, as we journey through the evolving landscape of physical therapy. This discussion is a deep dive into the significant trends and technologies shaping the future of the profession in 2024 and beyond.

In this episode, you'll discover:

The Impact of Digital Health Platforms: How these platforms are reshaping the way physical therapists connect with and treat patients, backed by significant investments and technological advancements.
The Role of AI in Physical Therapy: A comprehensive look at how artificial intelligence is supplementing the work of physical therapists by enhancing efficiency and patient outcomes.
Human Performance and PT's Expanding Scope: Insights into how physical therapists are increasingly becoming integral parts of human performance teams, offering a unique blend of traditional medical knowledge and cutting-edge practices.
Quantifying PT's Value in Healthcare: An exploration of new studies demonstrating the economic benefits and cost-effectiveness of physical therapy interventions.

This episode is essential listening for physical therapists, healthcare practitioners, and anyone interested in the dynamic intersection of technology and healthcare. Tune in to stay informed about the latest developments and prepare for the future of physical therapy.

Subscribe to our podcast for more insightful episodes on healthcare innovation and the evolving world of physical therapy.

6 Future Trends in Physical Therapy You Need to Hear! Dec 14, 2023

In this dynamic and thought-provoking episode, we explore the multifaceted future of physical therapy. Our conversation takes us through a range of critical topics, from the financial intricacies of private practice and the necessity for adaptability in treatment approaches to the impact of digital technologies and telehealth. We delve into the emotional aspects of the profession, the importance of understanding business metrics, and how to leverage social media and technology to enhance patient care. This episode is a must-listen for anyone interested in the evolving landscape of physical therapy and its intersection with business and technology.

Highlights:

The Business of Physical Therapy: Insights into financial management for practice owners, focusing on customer acquisition costs, personnel expenses, and profitability.
Adaptability in Treatment Models: Discussing the need for therapists to evolve and adapt treatment models in response to changing patient needs and healthcare landscapes.
Digital Technologies and Telehealth: Examining how digital tools, apps, and telehealth are transforming patient care and business operations in physical therapy.
The Emotional Connection to the Profession: A discussion on how deeply ingrained professional identity can impact decision-making and the evolution of the field.
The Power of Social Media: Exploring the role of social media in educating the public about physical therapy and enhancing the profession's visibility and reach.

6 Must-Read Books for New Grad Physical Therapists Dec 14, 2023

I'm joined by Rebekah Griffith to discuss the books we believe every new graduate in Physical Therapy should read.

We get into a range of books that cover motivational insights, life lessons, and broad knowledge crucial for the PT profession.

My book selections and why they're essential:
"Start With Why" by Simon Sinek: The power of purpose in PT
"4 Things That Matter Most": Essential life lessons for a fulfilling career
"Drive" by Daniel Pink: Understanding what motivates us

Rebekah's book choices and their impact:
"In Shock": Insights into patient care and empathy
"Thanks for the Feedback": The art of receiving and utilizing feedback effectively
"Range": The value of diverse knowledge and experiences in PT

Discussion on how these books can shape a PT's career and personal growth
Closing thoughts and invitation for listeners to share their book recommendations

Master Your PT Practice Finances for $0: Expert Insights You Can't Ignore! Dec 11, 2023

Tune in to this riveting episode of PT Pintcast with your host Jimmy McKayand returning guest, Sharif Zeid of MW Therapy. Today's topic covers a crucial, yet often overlooked aspect of physical therapy practice—Financial Health. We're discussing six cost-free, actionable strategies you can implement immediately to up your financial game.

Key Takeaways:

Idea #1: Implement a Key Performance Indicator (KPI) Dashboard
The Idea: Create a visual dashboard to display crucial financial and operational metrics.

Why It Works:Data-Driven Decisions: Real-time metrics guide better decision-making.
Focus on Priorities: Metrics help keep your team aligned to your practice's objectives.

Background: Free tools like Google Data Studio can make this happen effortlessly.

Idea #2: Conduct a Financial Audit of Your Practice
The Idea: Review all income and expenses to discover inefficiencies and potential savings.

Why It Works:Identify Leaks: Uncover unnecessary spending and tighten up your budget.
Financial Health: Improve your practice’s overall financial performance.

Background: A self-assessment helps streamline your operations and allocate resources more efficiently.

Idea #3: Establish a Financial Training Session for Your Team
The Idea: Hold a one-hour session to educate your team on basic financial terms and practice-specific goals.

Why It Works:Team Alignment: Ensure everyone is on the same page regarding financial targets.
Financial Literacy: Equip your team with the knowledge to make financially responsible decisions.

Background: Educated staff contribute to a healthier bottom line.

Idea #4: Implement a 'Zero-Based Budgeting' Approach for a Month
The Idea: Start each month with a zero budget, allocating only to essential expenses.

Why It Works:Resource Optimization: Forces you to scrutinize each line item, ensuring you get the most from your budget.
Expense Tracking: Gain a clearer understanding of your spending habits.

Background: This method provides unparalleled insights into your spending patterns, allowing for future optimizations.

The Science Behind Tracking Elite Athletes Dec 07, 2023

We learn from Matthew Tuttle, an accomplished former Head of Medicine and Performance for the New York Red Bulls and Director of Sports Science and Physical Therapist for the Denver Nuggets.

Currently a full-time PhD student at Central Queensland University, Matthew shares his extensive experience in professional sports, including the NBA, MLS, and NWSL.

In this episode, we dive into the intricacies of athlete monitoring, the challenges of integrating rehab and sports science in the NBA, and the practical application of these concepts in different sports. Matthew also gives us a glimpse into his PhD research on external workload in NBA games and discusses the parallels between pro sports and clinical practice.

A conversation that blends the worlds of high-performance sports and evidence-based practice, filled with insights from Matthew's unique journey and his passion for finding the best coffee shops in every city!

Looking to get to CSM for Free?

Here's your way in: CLICK HERE

How to Get the Most Out APTA CSM Dec 04, 2023

Get ready for an insightful episode as we welcome back Skye Donovan, an esteemed Director, Professor, and Board Certified Orthopedic Specialist.

With her extensive background in physical therapy, gross anatomy, and biomedical science, Skye shares her top three tips on making the most of the APTA's Combined Sections Meeting (CSM) in Boston this February.

Joining her, host Jimmy McKay offers his three expert suggestions for a fulfilling conference experience.

Whether you're a seasoned attendee or a first-timer, this episode is packed with valuable advice on navigating one of the largest gatherings in the physical therapy community.

Plus, don't miss the exciting opportunity to win an all-expenses-paid trip to CSM, courtesy of ATI Physical Therapy.

This conversation promises to enhance your CSM experience and maximize your networking and learning opportunities at this premier event!

6 Books Every Physical Therapist Should Read - With Rebekah Griffith Nov 27, 2023

Dive into the world of books with Jimmy McKay and special guest Rebekah Griffith, aka the @theeddpt , in this unique PT Pintcast episode.

We're pouring a special "6-pack" – a curated collection of six influential books that every physical therapist should have on their shelf.

From enhancing patient care to personal development, these reads are game-changers. Watch as we discuss each book's key lessons and tools, and how they can impact your PT practice and life.

Featured in this episode:

1 - "Upstream" by Dan Heath

https://amzn.to/3uqjOV7

2 - "Atomic Habits" by James Clear

https://amzn.to/49LByur

3 - "Together" by Vivek Murthy

https://amzn.to/40NtnK1

4 - "Building a StoryBrand" by Donald Miller

https://amzn.to/40NtSUp

5 - "Talk to Me" by Dean Nelson

https://amzn.to/3MToCbS

6 - "Never Split the Difference" by Chris Voss

https://amzn.to/46uyik2

Find these books on Amazon and elevate your knowledge and practice.

Don't forget to like, subscribe, and share this video for more insights into the world of physical therapy!

Conquering Burnout in Healthcare Nov 22, 2023

We're joined by Dr. Ricky Fernandez, a seasoned burnout coach and Doctor of Physical Therapy.

Ricky brings his expertise to the table, discussing the ins and outs of burnout in the healthcare sector, its impact on personal and professional lives, and how to effectively combat it. If you're feeling the weight of stress and burnout, this episode is a must-listen!

In This Episode, We Discuss:

Understanding burnout: What it is and how it affects healthcare workers.
Strategies for managing stress and establishing boundaries in a demanding field.
The power of mindset in overcoming professional and personal challenges.
Long-term approaches to creating a fulfilling career in healthcare.

Connect with Dr. Ricky Fernandez:

Instagram: @ricky_theburnoutcoach
Join his Facebook Group for support: Beat Burnout and Eliminate Chronic Stress
Email: rickytheburnoutcoach@gmail.com

Book: 'Real Self-Care: A Transformative Program for Redefining Wellness' by Pooja Lakshmin

Physical Therapy Labor Shortage or Options Galore? Nov 20, 2023

Is there a physical therapy labor shortage OR an abundance of options for NEW and Seasoned Physical Therapists?

Ithaca LIVE Podcast - Diving into the Neurology of PT with Ithaca's Finest! Nov 16, 2023

Welcome to another electrifying episode of PT Pintcast, coming to you LIVE from the picturesque campus of Ithaca College! In today's episode, we're bridging the gap between academics and real-world physical therapy, all set against the backdrop of Ithaca's stunning natural beauty. So, grab your pint (or textbook) and join us for a journey through the art of physical therapy, Ithaca style!

Mastering Negotiation in Physical Therapy Nov 16, 2023

We explore "Mastering Negotiation in Therapy: 6 Vital Lessons from Chris Voss for Every PT."

Join us as we break down the best negotiation tactics from an FBI veteran to enhance patient communication and treatment success.

Check out Chris Voss's book "Never Split the Difference" for a deeper dive into these life-changing strategies

Maximize Profits: Strategies to Overcome Revenue Decline in Physical Therapy 2024 Nov 13, 2023

In this episode, we’re addressing a crucial topic for physical therapy private practices - the income squeeze.

Join Brian Gallagher from MEG Business and me as we each bring three powerful tactics to the table, aimed at revitalizing and boosting the financial health of your PT practice.

In this must-listen episode, you'll discover:

Brian Gallagher's expert strategies for enhancing practice revenue.
My personal suggestions for financial growth and stability in PT.
The importance of patient-centric services in boosting income.
Real-world examples and practical advice for immediate implementation.

Whether you’re a seasoned clinic owner or new to the PT business world, this episode is packed with valuable insights and actionable tips to help you navigate financial challenges effectively.

Shaping the Future of Home Health: Margie Nguyen's PTA+ Mission Nov 08, 2023

Dive into the multifaceted world of Physical Therapy with Margie Nguyen, an enterprising Home Health PTA transforming the landscape from the greater DC area. As the founder of “Not Just a PTA,” she’s more than her title—she's a content creator, podcast host, advocate, and bridge-builder. Margie brings her unique voice to the airwaves through her podcast, “Therapy Talk Thursday,” available on major streaming platforms like Apple Podcasts and Spotify.

This episode peels back the layers on how Margie champions equitable pay, closes the gap between clinical assumptions and realities, and stands up for the essence of physical therapy and patient rights. Get ready for an inspiring session that shows how Margie embodies the spirit of PTA+.

Connect with Margie Nguyen:

Follow Margie’s journey and initiatives on Instagram: @NotJustAPTA

Engage with the PTA+ Podcast:

Hosted by Katie Sutton. For inquiries, comments, or to feature on the show, email: klsutton0725@gmail.com
Join our community on Facebook: PTA+ Podcast Page
Get the latest updates and join the conversation on Instagram: @PTA_Plus_Podcast

Listen and Subscribe:

Don't miss an episode—listen to “Therapy Talk Thursday” on Apple Podcasts and Spotify.

Juice Up Your PT Marketing for $0: 6 Actionable Strategies You Can't Miss Nov 07, 2023

We talk with Sharif Zeid of MW Therapy to jump into a topic often glossed over but crucial for success—Marketing. Specifically, we focus on six actionable strategies that you can implement right now, without spending a dime.

Key Takeaways:

Idea #1: Leverage User-Generated Content

Why It Works:Authenticity: Trust is more easily established through content generated by your users, as opposed to brand-centric messaging.
Cost-Effective: Utilizing existing content from your user base requires zero additional investment.
Community Building: Spotlighting patient testimonials or success stories fosters a sense of trust and community.

Idea #2: Webinar or Live Q&A + Collaboration with Complementary Service Providers

Why It Works:High Engagement: Real-time interaction in a live event format is far more engaging.
Reach Extension: Partnering with complementary service providers doubles your audience reach without additional costs.
Expert Positioning: This strategy allows you to position yourself as an industry thought leader.

Idea #3: Reach Out to Past Patients with a Specific Offer/CTA

Why It Works:Personal Touch: A direct call or email can reignite trust and recall the value you've offered in the past.
Low-Hanging Fruit: Previous patients already know, like, and trust you, making them likelier to engage.
Clear CTA: A specific offer not only gives a reason for the contact but also expedites the decision-making process.

Unlocking AI in PT: 6 Ways to Use Artificial Intelligence to Transform Your Practice Nov 01, 2023

Ever wondered how AI can revolutionize your physical therapy practice or business? In today’s unique 3+3 format episode, we’re diving deep into this futuristic topic that's already shaping our present. Jimmy McKay and special guest Tony Maritato each offer three game-changing ways to integrate Artificial Intelligence into your PT practice, from diagnostics to documentation to communications. By the end of this episode, you'll walk away with six actionable AI solutions that can elevate your clinical practice or business to the next level.

Tune in to discover cost-effective, efficient, and cutting-edge strategies that will set you apart from the rest.

Inside the NFL: Unlocking the Role of Sports Physical Therapy Oct 30, 2023

About the Episode:

Ever wondered what it’s like to be a PT in the NFL? Today we've got the playbook as we talk to Jess Galey, a recent graduate of UPMC NFL Sports PT Residency who worked with the Pittsburgh Steelers. Jess breaks down her day-to-day responsibilities, the pros and cons of working with professional athletes, and the importance of sports residencies for advanced training.

What You’ll Learn:

The roles of a Sports PT in a pro football training room
How PTs collaborate with athletic trainers and other healthcare providers
The value of advanced training through sports residencies
Tips for those considering a career in sports physical therapy

Guest:

Jess Galey, Board Certified Sports PT, Adjunct Assistant Professor, Sports Residency Mentor

LIVE from the University of New England Oct 25, 2023

We took PT Pintcast on the road and landed at the University of New England for a live episode packed with insights, debates, and forward-thinking discussions. Our esteemed guests included:

Ava Embry:1st year DPT student
Amanda Benner: UNE Alum and Assistant DCE
Kayden Hersel: 3rd year DPT student
Michelle Collie: The owner and mastermind behind Highbar Physical Therapy, transforming the business side of PT practices.

The Future of Remote Therapeutic Monitoring 2024 Oct 23, 2023

We decode the ever-evolving world of Remote Therapeutic Monitoring (RTM) for 2024.

Here's that free all-in-guide we promised you in the episode: DOWNLOAD FREE

Turn Imposter Syndrome Into Your Superpower! Oct 09, 2023

In this episode, we're joined by Dr. Kay Mastrocola, the content creator behind the popular Instagram and TikTok accounts @DPTs_With_Anxiety. We explore how to harness imposter syndrome as a superpower, dive into some candid stories that helped shape Dr. Mastrocola's confidence and discuss actionable tips to proceed with enough conviction that no one questions your competence.

What You'll Learn:

The Untapped Power of Imposter Syndrome: How to use this often stigmatized feeling as a catalyst for growth.
Embarrassing Stories Turned Lessons: Dr. Mastrocola shares personal stories that led her to inspiring revelations.
Proceed with Unquestionable Confidence: Proven techniques to make sure your work speaks for itself.

Special Guest Host:

Dr. Kay MastrocolaInstagram & TikTok: @DPTs_With_Anxiety
Podcast: The Thrive Guide

Amplify Your Physical Therapy Practice Through Media Sep 26, 2023

In this must-listen episode, Dave Kittle and Tony Maritato take over the show to highlight why

game-changing perspective for Physical Therapists:

why you need to act like a media company FIRST and a healthcare provider SECOND.

The healthcare landscape is changing, and PTs need to adapt to thrive.

What You'll Learn:

The untapped potential of adopting a media-first mindset for your PT practice.
Real-world case studies of Physical Therapists who've successfully transitioned to media-savvy healthcare providers.
Practical steps for integrating media strategies into your everyday operations.
How to leverage different forms of media, such as social media, podcasts, and videos to build a powerful brand presence.

Key Takeaways:

The Media-First Advantage: Learn why thinking like a media company can skyrocket your practice's growth and credibility.
Content as a PT Tool: Uncover how content creation isn't just for marketers—it's for healthcare providers like you who want to offer more value to patients and peers.
Strategies for Success: Walk away with actionable tips for incorporating media into your practice immediately.

Starting a Physical Therapy Practice: The Hidden Obstacles Sep 18, 2023

In this video, I'm going to outline the hidden obstacles you'll face when starting a physical therapy practice. From dealing with insurance companies to setting up your practice, I'll cover everything you need to know to get started.

If you're thinking of starting a physical therapy practice, this video is for you! I'll outline the hidden obstacles you'll face and provide you with tips on how to overcome them. From insurance companies to setting up your practice, this video has everything you need to get started in physical therapy!

How to Navigate Insurance, Billing, and Documentation for Ethical Practice and Maximum Compensation Aug 30, 2023

Penny Goldberg is an Innovation Champion at ReQuest Physical Therapy and the founder of Optimal Education LLC. Penny's mission is to bridge the gap between classroom learning and practical clinic knowledge for students and new grads. Through her insights, we dive into the world of insurance, billing, and documentation, understanding how these aspects are essential for clinicians to practice at the top of their license while ensuring they get paid for their expertise.

Meet Our Guest: Penny Goldberg

Role: Innovation Champion at ReQuest Physical Therapy, Founder of Optimal Education LLC
Passion: Helping clinicians develop into visible experts and empowering students and new grads in their journey.
Contact: Email | Twitter | Instagram | Facebook

Topics Covered:

Topic #1: The Difference Between Upcoding and Billing for What the Patient Needs

Understanding that the patient's needs should determine the billing, not overinflated codes.
Highlighting the ethical and legal implications of using untimed codes as a revenue generator.
Navigating payer rules and state practice acts for legitimate and ethical billing.

Topic #2: Determining the Intent of the Exercise and Its Relationship to Coding

Discussing how the intent of the exercise dictates the appropriate billing code.
Recognizing that different codes are compensated differently based on the level of skill required.

Topic #3: Effective Documentation to Support Accurate Billing

Exploring the necessity of documenting impairments that align with the intent of interventions.
Emphasizing medical necessity and ethical considerations in treatment selection.
Shifting focus from excessive daily notes to impactful progress notes.

Key Takeaways:

The importance of aligning billing with patient needs and exercising ethical billing practices.
How exercise intent directly influences the selection of billing codes.
The significance of proper documentation in supporting accurate billing and legal compliance.
Addressing misconceptions about insurance, billing, and documentation to empower clinicians.

Getting the Most From your EMR as a PT Aug 21, 2023

We bring in Sharif Zeid from MW Therapy to help you get the most out of your EMR as a Physical Therapist

PTA+ Inspiring Leadership Lessons feat. Amy Smith Hamel Aug 03, 2023

Welcome to the PTA+ Podcast! In this episode, host Katie Sutton has a captivating conversation with Amy Smith Hamel, PTA, a remarkable leader in the physical therapy field. Amy, the Regional Director of Operations at Restore Therapy in Alabama, shares her journey into leadership, the power of seizing opportunities, and the profound impact of mentorship and service. Join us as we explore Amy's advice on developing yourself in the field of physical therapy and beyond, including leading through adversity and weathering storms in leadership. Amy is not only a leader but also an avid mountain biker, wife, mom, and more!

Episode Highlights:

Introductions and backgrounds with Amy Smith Hamel
Discovering Amy's PTA+ _____
Developing your leadership style
"Plus Point" segment featuring Amy

Unlocking the Secrets of Mentorship and Reflection in Physical Therapy Jul 31, 2023

Tom Denninger, the Senior Director of Learning and Development at ATI Physical Therapy.

PTA+ on the International Stage: Exploring New Horizons with Jeremy Foster Jul 20, 2023

Welcome to the PTA+ Podcast! In this episode, host Katie Sutton sits down with Jeremy Foster, PTA, to delve into the exciting world of PTAs on the international stage. Jeremy shares his inspiring journey attending the World Confederation of Physical Therapy (WCPT) Congress in Dubai, where he represented PTAs from the United States and explored the possibilities of expanding the PTA profession globally. Join us to hear Jeremy's vision, advocacy efforts, and the grassroots initiatives he's working on to make a difference!

Episode Highlights:

Introductions and backgrounds with Jeremy
Discovering Jeremy's PTA+ _____
Building Relationships and The Mission
In-depth discussion on key topics
"Plus Point" segment featuring Jeremy

Unlocking the Secrets of Gait Analysis with Run DNA Jul 17, 2023

Click for Episode Details

Spin Doctors - Managing Dizziness in the ED Jul 13, 2023

Dr. Helena Esmonde is a vestibular physical therapist as well as the Chief Clinical Officer and co-founder of Vestibular First. Her mission includes making essential technology for vestibular care more affordable and improving vestibular education through monthly Journal Clubs, e-newsletters, social media, and continuing education courses.

Helena's number one goal is to improve care for patients with vertigo, dizziness, and imbalance by supporting the clinicians who provide that very necessary care.

Episode Takeaways

Dizziness triage in the ED
How to assess vestibular diagnoses in the ED
Where and how to refer your ED patients with vestibular issues

Connect with Helena

Resources

https://theeddpt.com/youre-the-dizziness-detective-in-the-ed/
https://youtu.be/5m-CJ88fBRw
Kattah JC. Update on HINTS Plus, With a Discussion of Pitfalls and Pearls. J Neurol Phys Ther. 2019 Apr;43 Suppl 2:S42-S45.
Kattah JC, Talkad AV, Wang DZ, Hsieh YH, Newman-Toker DE. HINTS to diagnose stroke in the acute vestibular syndrome: three-step bedside oculomotor examination more sensitive than early MRI diffusion-weighted imaging. Stroke. 2009 Nov;40(11):3504-10.
Kim CH, Jeong H, Shin JE. Incidence of idiopathic benign paroxysmal positional vertigo subtype by hospital visit type: experience of a single tertiary referral centre. J Laryngol Otol. 2023 Jan;137(1):57-60.
Newman-Toker DE, Kerber KA, Hsieh YH, Pula JH, Omron R, Saber Tehrani AS, Mantokoudis G, Hanley DF, Zee DS, Kattah JC. HINTS outperforms ABCD2 to screen for stroke in acute continuous vertigo and dizziness. Acad Emerg Med. 2013 Oct;20(10):986-96.
Tarnutzer AA, Berkowitz AL, Robinson KA, Hsieh YH, Newman-Toker DE. Does my dizzy patient have a stroke? A systematic review of bedside diagnosis in acute vestibular syndrome. CMAJ. 2011 Jun 14;183(9):E571-92.
van Dam VS, Maas BDPJ, Schermer TR, van Benthem PG, Bruintjes TD. Two Symptoms Strongly Suggest Benign Paroxysmal Positional Vertigo in a Dizzy Patient. Front Neurol. 2021 Jan 14;11:625776.a

Unlocking the Secrets of Healthcare Leadership with LAMP Institute of Leadership Jul 10, 2023

We dive deep into the world of healthcare leadership with Keri Dickinson, a seasoned PT and Senior Director of Rehabilitation Services at Sturdy Health. Keri shares her passion for a "People First" leadership style and unveils the transformative power of the LAMP Institute of Leadership Certificate in Healthcare Leadership. Join us as we explore the Institute of LAMP Leadership, the Academy of Leadership and Innovation, and the LAMP School of Management. Discover how understanding your core values and communication styles can empower you to become an authentic and effective leader in the healthcare field. This conversation is a must-listen for anyone seeking personal and professional growth in their leadership journey.

Bullets:

Keri Dickinson, a PT with over 26 years of experience and 11 years in formal leadership, joins us to share her insights on healthcare leadership.
Explore the Institute of LAMP Leadership and the courses offered, including the Academy of Leadership and Innovation and the LAMP School of Management.
Learn how the LAMP program emphasizes self-assessment and experiential learning for personal and professional growth.
Discover why leadership is more critical than ever in the rapidly changing healthcare work environment.
Gain valuable insights into leading others with authenticity by understanding your own values and communication styles.
Find out how the LAMP Institute of Leadership can benefit professionals in the healthcare field, including PTs, PTAs, OTs, CODERS, educators, and more.
Learn about the Committee opportunities available within LAMP 301 and the exciting possibilities for growth and development.
Uncover the resources and support available within the APTA for self-asset and professional development.

https://www.aptaali.org/page/LAMP

PTA+ Podcast - Uncovering the Secret to Increasing Your Worth As A PTA Jul 06, 2023

We talk to Sanaz Holcomb, PTA, and BS about several different developmental avenues PTAs can pursue. Sanaz dives deep into the APTA PTA Advanced Proficiency Pathways (APPs), the LIFE Leadership Series Leadership Academy in Ohio, and LAMP Leadership through APTA’s Academy of Leadership and Innovation. Sanaz is a home health PTA but has also worked extensively in outpatient physical therapy as well. During the show, Sanaz highlights not only the mentorship she gives but the mentorship that she has received and how this changed her pathway in the profession. While Sanaz has served in various leadership positions in the Ohio Physical Therapy Association, she also has served nationally as well. Currently, she is one of eight of the newly formed PTA Council (previously PTA Caucus) Steering Group in the APTA.

CALL TO ACTION, EPISODE LINK & CONTACT INFO

Follow Sanaz Holcomb on Twitter at @sanaz_armand

APTA PTA Advanced Proficiency Pathways: https://www.apta.org/for-ptas/pta-advanced-proficiency-pathways

APTA Academy of Leadership and Innovation: https://www.aptahpa.org/page/LAMP

Ohio Physical Therapy Association, LIFE Series Leadership Academy: https://www.ohiopt.org/page/LIFESeriesLeadership

If you have questions, or comments or would like to be a part of this show, you can reach me, Katie Sutton, at klsutton0725@gmail.com

Follow me, Katie Sutton, on Twitter at @ksuttonpta

Access to Quality Care: ATI's Sharon Vitti on Revolutionizing Physical Therapy Jul 03, 2023

we have the pleasure of hosting Sharon Vitti, a Chief Executive Officer with over 30 years of experience in healthcare. Sharon is passionate about expanding access to high-quality and affordable care for more patients. She currently serves as the CEO of ATI Physical Therapy, following her successful tenure as the Senior Vice President at CVS Health and President of MinuteClinic, where she led various aspects of care delivery, business operations, and strategic development.

During our conversation, we delve into several compelling topics with Sharon. Firstly, we explore what drew her to healthcare, physical therapy, and ultimately her role at ATI. From her early days as a candy striper to her unwavering passion for working in healthcare, Sharon shares her journey and the factors that shaped her professional path.

Accessibility to high-quality and affordable physical therapy care is a prominent theme we discuss. Sharon emphasizes the importance of getting people to think "PT First" for musculoskeletal-related injury care and prevention. We also explore how improving access to care benefits both patients and providers and how the expansion of telehealth plays a vital role in enhancing accessibility.

Moreover, we delve into what ATI Physical Therapy is doing to advance the cause of accessibility. Sharon sheds light on initiatives such as making it easier to schedule appointments with providers in their clinics or through telehealth. Additionally, we explore ATI's efforts to improve access to quality care in underserved communities, as well as their plans to expand their telehealth offering.

Throughout our conversation, Sharon also addresses her role and responsibilities as one of the few female CEOs in the healthcare industry. She credits her mentors at Brigham and Women's Hospital and CVS, highlighting the significance of their guidance and support. Sharon further discusses the gender disparity in healthcare leadership roles and shares eye-opening statistics from the World Health Organization and Becker's.

Join us as we gain insights from Sharon Vitti's impressive background and discover the superpowers she acquired from each role she fulfilled. Prepare to be inspired by her dedication to expanding access to care, and gain a deeper understanding of the importance of accessibility in the healthcare landscape.

Inspiring Success in the PT Profession Jun 26, 2023

We venture into the world of entrepreneurship and innovation in the PT industry alongside Frank Benedetto, an exceptional entrepreneur and co-founder of the groundbreaking Honey Badger Project. Join us as Frank shares his mission of inspiring clinicians to find fulfillment in their work and lead exceptional lives through their own success.

Episode Takeaways

Innovation is the field for the mutual benefit of patients and providers
Moving from revolution to renaissance - a time for creativity and expansion of new technology
How to move towards a time-leveraged practice
Educating the public in new ways they can use our services

Three Questions

Who should the audience follow to learn more about today’s topic? Peter Attia, MD and his book “Outlive: The Science and Art of Longevity”
Where would you send the audience to learn more on today’s topic? Seth Godin’s book “The Song of Significance”
Why should someone care about today’s topic? We need a mass quantity of physical therapists to step up

Parting Shot

“We spend most of our waking hours at work. Are you going to be happy with that choice? If the answer is yes, double down on it. If the answer is no, you don’t have to do something drastic, keep 1 hour blocked on your calendar to decide what you’re going to do about it.” - Frank Benedetto

Connect with Frank!

PT Pintcast is brewed by:

ATI Physical Therapy

Jackson Therapy

MW Therapy

Physiotec

Brooks Rehabilitation Institute of Higher Learning

BrooksIHL.org

FIRST ROUND

Owens Recovery Science

www.owensrecoveryscience.com

PARTING SHOT

The Academy of Orthopaedic Physical Therapy

orthoPT.org

Current concepts of Orthopedic PT 5th edition

Empowering Communities through Adaptive Sports Jun 19, 2023

Accomplished power wheelchair soccer athletes Peyton Sefick and Andrew Cunningham come together to share their invaluable insights on fostering local partnerships to bring adaptive sports programs and low-cost equipment to communities. Discover how they are breaking barriers, promoting inclusivity, and transforming lives through their passion for adaptive sports.

Episode Takeaways

Current assistive technology in sport
Grassroot programs Integrating inclusive recreation and equipment into communities
Access to assistive technology and mobility
People with disability feeling confident in accessing communities

Two Questions

Who is someone the audience should know to learn more about today’s topic? Cole Galloway - founder of Go Baby Go Program and leader in power mobility
Where do you send people to learn more about power mobility? USPSA - United States Power Soccer Association, FIPFA - International

Parting Shot

“Be good humans, talk to each other. And always find a way to move.” - Peyton Sefick

“Don’t judge people for what they look like. If you see someone in a wheelchair, do not make assumptions about them.” - Drew Cunningham

Connect with Peyton and Andrew!

Twitter: @peytonsefick
Instagram: @_peytoning
Website: AT Village

Ted Talk with Cole Galloway on A Movement for Mobility

More information on Go Baby Go Powered Mobility Program

PT Pintcast is brewed by:

ATI Physical Therapy

Jackson Therapy

MW Therapy

Physiotec

Brooks Rehabilitation Institute of Higher Learning

BrooksIHL.org

FIRST ROUND

Owens Recovery Science

www.owensrecoveryscience.com

PARTING SHOT

The Academy of Orthopaedic Physical Therapy

orthoPT.org

Current concepts of Orthopedic PT 5th edition

Unlocking the Power of Education and Exercise for Pain Relief with Dr. Tom Walters @RehabScience Jun 15, 2023

Dr. Tom Walters, an orthopedic physical therapist, creator of @RehabScience, and author of the book "Rehab Science: How to Overcome Pain and Heal From Injury."

Dr. Walters brings a wealth of knowledge and experience to the table. With 16 years of clinical expertise and a background in teaching kinesiology and pain science, he has a deep understanding of effective therapeutic interventions. Besides his professional accomplishments, Tom is an exercise fanatic, with a black belt in Taekwondo and a blue belt in Brazilian Jiu-Jitsu.

In this episode, we explore several thought-provoking topics:

Innovations in Physical Therapy Education Jun 12, 2023

Kendra Gagnon is a trailblazer in physical therapy education. With 15 years of experience as a dedicated full-time physical therapy educator and a recent graduate of the prestigious APTA Fellowships in Higher Education Leadership, Kendra is revolutionizing the field. Discover her remarkable insights and valuable experiences as she shares her vision for the hybrid DPT program at Johns Hopkins University School of Medicine.

Episode Takeaways

The current landscape of DPT education
How hybrid DPT education fits into that landscape
The impact this is having on current faculty job market
What do faculty need to know and do to navigate this market?

Parting Shot

“It’s never been a more exciting time to be in PT education.” - Kendra Gagnon

Connect with Kendra!

PT Pintcast is brewed by:

ATI Physical Therapy

Jackson Therapy

MW Therapy

Physiotec

Brooks Rehabilitation Institute of Higher Learning

BrooksIHL.org

FIRST ROUND

Owens Recovery Science

www.owensrecoveryscience.com

PARTING SHOT

The Academy of Orthopaedic Physical Therapy

orthoPT.org

Current concepts of Orthopedic PT 5th edition

Breaking Student Loan Payment Update Jun 08, 2023

We talk about the potential economic effects of student loan payments with Joe Reinke aka FIXBUX.

https://www.fitbux.com/

With an estimated 18 billion dollars a month being taken out of the economy due to student loan payments, economists and stock market experts are bracing for a recession.

They believe that we are already in a recession, even though it may not feel like it. This could lead to a decrease in the stock market at the end of the year.

However, politicians may use this as an opportunity to blame the recession on student loan payments, when in reality it was going to happen anyways due to rising interest rates and unaffordable homes.

PTA+ Podcast - Uncovering the Secrets of Legal & Ethical Billing for Physical Therapists Jun 08, 2023

Join us for an exciting episode, where w dive into the world of physical therapy with two incredible guests: Penny Goldberg and Nick Hoopes!

Don't Wait to Subscribe to the PTA+ Podcast here

Penny Goldberg, a sports physical therapist and innovation champion from ReQuest Physical Therapy, will share her expertise on billing, coding, and documentation. Learn how to build a case for making more money legally and ethically, and empower yourself to practice at the top of your license.

Nick Hoopes, an outpatient physical therapist from All Star Physical Therapy, is passionate about making a difference. Discover how to use your license to build a better environment, protect yourself and your patients, and facilitate positive change within your community. Nick also delves into legal and ethical care delivery, emphasizing the power of responsibility in creating a better care environment.

In this episode, we'll explore three big topics:

1️⃣ Maximizing Revenue: Master the art of billing, coding, medical necessity, and supervision rules. Learn how to leverage reimbursement to negotiate a better salary.

2️⃣ Efficient Documentation: Uncover smart work techniques, automation strategies, and the importance of using the right tools to streamline your practice and save time.

3️⃣ Unlocking Your Potential: Discover how to use your skills and license to create a better care environment, beat the system by understanding the rules, and leverage them to your advantage.

Join us to gain actionable tools and insights from Penny and Nick that will make billing, coding, and documentation easier for you. Learn how to build a case for making more money, create a better care environment, and maximize your impact as a physical therapist.

After the episode, share your thoughts on Twitter about the actionable tools provided by Penny and Nick for legal and ethical billing, coding, and documentation practices. You'll be refreshed to know that things can be done the right way.

Don't miss this episode as we uncover the secrets to success in physical therapy and discuss how to work smart, not hard.

Podcasting as an Innovative Tool to Prepare for the NPTE Jun 05, 2023

In this podcast episode, we delve into the story behind Clash of the Craniums, an anatomy trivia revolution that has taken the PT student community by storm. Our guest, Matt Condo, associate professor at Western Kentucky University, and podcast host Jimmy McKay, share their journey of merging ideas to create an engaging and fun way for students to study for the National Physical Therapy Exam (NPTE).

Episode Takeaways

Where did Clash of the Craniums come from?
With over 190K downloads, illustrates the impact of engaging and interactive learning tools
Access to FREE learning
The process of publishing research
The future of NPTE preparation

Parting Shot

“Research is not as hard as everyone thinks it is. You can do research.” - Matt Condo

Article: “Podcasting as an Innovative Tool for the National Physical Therapy Exam Preparation” through the Medical Science Educator

Check out Clash of the Craniums on our Youtube Channel

Connect with Matt!

Twitter

PT Pintcast is brewed by:

ATI Physical Therapy

Good PTs know that it's important to stay up to date on what's happening in the physical therapy profession. With Best Practices developed from over 2.5 million care episodes, the team at ATI Physical Therapy is doing their part to make sure their clinicians are practicing at the top of their game. Paired with their continuing education, professional development opportunities and vibrant clinic culture, ATI is working hard to ensure all clinicians are not only driving the PT industry forward but also going home happier. Check out www.ATIPT.com for more information.

Jackson Therapy

Providing awesome adventures in patient care for physical therapists who care about where they’re going! Look no further than JacksonTherapy.com

MW Therapy

An EMR is to a Physical Therapist as a Hammer is to a Carpenter. You deserve to LOVE USING IT!

It’s time for something better. It’s time for something customizable. That’s where MWTherapy comes in, take a demo of their amazing EMR now at MWTherapy.com where switching your EMR is easy!

Physiotec

Improve patient outcomes. Improve clinic revenue. Get started with Remote Therapeutic Monitoring with Physiotec.ca.

Brooks Rehabilitation Institute of Higher Learning

The Brooks Institute of Higher Learning is a world class organization on the cutting edge of evidence-informed practice and professional development for rehabilitation professionals. Learn more at BrooksIHL.org.

FIRST ROUND

Owens Recovery Science

Your single course for clinicians who want certification in Personalized Blood Flow Restriction Rehabilitation Training and the equipment YOU Need to apply it properly In your clinical practice. Find out where you can get certified NEXT at www.owensrecoveryscience.com.

PARTING SHOT

The Academy of Orthopaedic Physical Therapy

The leaders in orthopedic PT are the academy OF orthopedic PT, orthoPT.org now with Current concepts of Orthopedic PT 5th edition.

Dance Med Spotlight - Unmasking the Impact: Long COVID in the Dance Community Jun 01, 2023

Welcome to Dance Med Spotlight, the podcast where we talk about all things dance medicine! In this episode, we delve into the pressing issue of Long COVID and its profound effects on the dance community. Our special guest, Leigh Alexander, a dedicated physical therapist and experienced Irish dancer, joins us to share valuable insights and shed light on this topic.

Leigh Alexander brings a wealth of knowledge and experience to the conversation, having worked at renowned institutions such as Cleveland Clinic and the University of Mount Union. With her 28 years of Irish dance expertise and personal experience battling Long COVID since 2020, Leigh offers a unique perspective on the subject. She also holds important roles within the field, serving as Chair of the Bylaws and Policies and Procedures Committee at OPTA, as well as being an active member of professional organizations including APTA, APHPT, IADMS, and the Long COVID Alliance.

Throughout this episode, we explore key highlights, such as understanding what Long COVID entails, the specific impact it has on dancers, and the available rehabilitation resources for both dancers and the general population.

As estimates suggest that Long COVID affects a significant portion of COVID cases, it is crucial that we address this condition head-on. By confronting Long COVID, we can ensure a safe and sustainable return to dance for all performers, prioritizing their health and overall well-being.

Join us on Dance Med Spotlight as we continue to explore the intersection of dance and medicine, providing expert insights to support your journey as a dancer. Knowledge is power, and together, we can foster a healthier and more inclusive dance community.

Don't miss this insightful episode featuring Leigh Alexander. Be sure to subscribe to Dance Med Spotlight on your favorite podcast platform to stay up to date with the latest episodes and join the conversation.

In The ED Now - Empowering Patients: A Guide to Trauma-Informed Physical Therapy May 25, 2023

Dr. Andy Wicks is a physical therapist, educator, podcaster, and connoisseur of fine nugae paternae. He is currently on faculty at Grand Valley State University and the host of the APTA Michigan’s Waves podcast.

My goal is three-fold: to banish polos and khakis from the PT clinic; to have something, anything, named after me before I retire; and to get people to stop using the tired adage of "PT means Pain and Torture."

Episode Takeaways

What is Trauma?
Who has trauma?
What is trauma-informed care?
How to change your mindset to provide appropriate care to your patients and to become a better human

“If nothing else, just be kind to them.”

Connect with Andy

Twitter

Instagram

Website

Resources

https://www.apta.org/article/2021/05/11/mind-body-trauma
Harris, M., & Fallot, R. (Eds). (2001). Using Trauma Theory to Design Service Systems: New Directions for Mental Health Services.
Jennings, A. (2004). Models for Developing Trauma-Informed Behavioral Health Systems and Trauma-Specific Services.
van der Kolk, B. A. (2014). The body keeps the score: Brain, mind, and body in the healing of trauma.
V. Felitti, et al. “Relationship of Childhood Abuse and Household Dysfunction to Many of the Leading Causes of Death in Adult: The Adverse Childhood Experience (ACE) Study.” American Journal of Preventive Medicine 14, no. 4 (1998); 245-58.
Committee on the Assessment of Ongoing Effects in the Treatment of Posttraumatic Stress Disorder; Institute of Medicine. Treatment for Posttraumatic Stress Disorder in Military and Veteran Populations: Initial Assessment. Washington (DC): National Academies Press (US); 2012 Jul 13. 2, History, Diagnostic Criteria, and Epidemiology. Available from: https://www.ncbi.nlm.nih.gov/books/NBK201095/
“SAMHSA’s Concept of Trauma and Guidance for a Trauma-Informed Approach.” SAMHSA’s Trauma and Justice Strategic Initiative, US Dept. of Health and Human Services, Substance Abuse and Mental Health Services Administration, Office of Policy, Planning, and Innovation. July 2014.
https://drjacobham.com/videos/2017/5/24/understanding-trauma-learning-brain-vs-survival-brain

Efficient Documentation & Burnout Prevention: A Guide for Therapists May 22, 2023

In this episode, we are joined by special guests Nicole and Stephanie, renowned as The Note Ninjas, who are experienced occupational and physical therapists. They share their expertise and provide valuable support in documentation and skilled care for their fellow PTs and OTs. Their goal is to empower therapists in their clinical settings, reduce stress, and improve documentation efficiency.

During our conversation with The Note Ninjas, we delve into various important topics that will greatly benefit therapists and individuals interested in healthcare. We begin by discussing the challenges of documentation and how to avoid burnout. The Note Ninjas provide insightful advice on simplifying documentation, utilizing templates for efficiency, and focusing on functional goals. They also address the common issue of overthinking daily notes and emphasize the importance of highlighting the therapist's skilled contributions rather than the activities themselves.

Another area of focus is facilitating functional treatments. The Note Ninjas explore strategies for patient engagement, promoting patient-centered practice, and the benefits of evidence-based articles to support interventions. They also touch upon the apprehension some occupational therapists may have regarding balance work and the role of physical therapists in toileting.

Collaboration between OTs and PTs without duplicating services is also emphasized. The Note Ninjas stress the significance of effective communication between the two disciplines, offer insights into common areas where therapists tend to overthink and provide examples distinguishing skilled versus unskilled activities. They highlight how collaboration enhances patient care and adds meaning to the therapists' work.

Throughout the episode, Nicole and Stephanie provide practical tips and strategies that will help therapists overcome documentation challenges, enhance their clinical practice, and ultimately improve patient outcomes.

So why should you invest your valuable time in listening to this episode? The Note Ninjas offers a straightforward answer: because they simplify documentation for you! By sharing their expertise and experiences, they alleviate the anxiety often associated with therapy documentation. They provide practical solutions and guidance that empower you to streamline your documentation process and focus on what truly matters – delivering excellent care to your patients.

To further explore today's topic, make sure to follow The Note Ninjas on social media and visit their website at www.thenoteninjas.com. On their website, you'll find a free blog, a complimentary skilled care cheat sheet, as well as a store offering treatment guides and membership options.

Dance Medicine Spotlight - Backstage Care for Dancers May 17, 2023

Welcome to Dance Med Spotlight, the podcast where we talk about all things dance medicine. In today's episode, we're shining the spotlight on an often-overlooked aspect of dance medicine – backstage care for dancers.

As dance medicine professionals, we know that working with dancers is about more than just providing specific treatments or using certain equipment. It's about understanding the unique needs of artistic athletes and providing comprehensive care that meets those needs.

In this episode, we're discussing important considerations for those providing on-site care to dancers backstage. Who are you working with? How do you ensure you get paid for your services? What are you offering, and how do you communicate effectively with your clients?

Whether you're an experienced dance medicine professional or just starting out in the field, you won't want to miss this informative episode. So, tune in to Dance Med Spotlight and join us as we explore the fascinating world of backstage care for dancers.

4 Key Factors to Unlock Your Ideal PT Position May 15, 2023

Keri Ammons, Director of Talent Acquisition at ATI PT. In today's episode, we're going to talk about the key factors that every physical therapist should consider when looking for a new job.

Keri explains that finding a place where you can grow with the company is essential. Look for a company that offers various paths within the organization to satisfy different interests. Whether it's IT, project management, research, or HR, there should be enough room for career growth.

She also notes that the highest offer isn't always the best offer. While money is a significant factor, don't overlook other important things like a 401k, medical benefits, and time away. It's important to consider the entire package before accepting an offer.

Mentorship is also critical in a new job. Keri encourages candidates to ask companies to define their mentorship program and if there's a structured approach. Knowing what mentorship means to you and what you're looking for is important in finding a company that aligns with your values.

Finally, Keri talks about work-life balance. Patients need us to be flexible, and clinicians need to find a schedule that works for them. Whether it's getting out at 5 every day to make it to your rec softball league on Tuesday or working on Saturdays because that's when you have childcare, finding a work schedule that aligns with your needs is crucial.

Keri ends the episode by highlighting that ATI PT is one of the leaders in clinical research within the PT profession. With all 900+ ATI clinics placing in the 100th percentile in CMS's Merit-Based Incentive Program for the second consecutive year, it's clear that ATI PT is a great place to work.

All Things CardioPulm - What it Means to Practice at the Top of Your License. May 12, 2023

If you love your job, you won’t work a day in your life. We’ve all heard that quote before, but sometimes work is work and your co-workers and your supervisor make (or break) the environment. Tina describes what she desired in a leader and how she worked hard to embody that for her team. 18 years later, it is safe to say Tina loves her job.

In this episode, Dr. Burriesci chats with Dr. Fields, the physical therapy supervisor and residency director of the University of Michigan Health. They burrow in deep on leadership ideals and what that looks like on the “Cards” team. They discuss how Tina has helped foster great culture in the PT department and across the hospital system. She describes acknowledging the “small things,” while also always having her therapist’s back and empowering the strengths and knowledge of her staff. The goal is to provide great care and make an impact on patients’ lives, while also being safe in a very medically complex environment. The only way to do that is by practicing at the top of your license. She states, “You can be the Ferarri or you can be the Pinto….”

They dance through ideals, discuss specifics on competencies, spend time discussing the complexities of specific patient populations and they round out the episode by talking about what the University of Michigan’s Cardiovascular and Pulmonary residency program looks like, including application timing, salary, and the opportunities available in the residency.

In This Episode:

How to foster a great culture in a physical therapy department
Ideals of leadership
The importance of practicing at the top of your license
The extensive nature of competencies in a complex hospital environment
Important considerations for your LVAD (left ventricular assist device) patient
The discontinuation of the Syncardia Total Artificial Heart
University of Michigan’s Cardiovascular and Pulmonary Residency program

Enjoyed this episode?

Find Rachele at:

Podcast: Talking All Things Cardiopulm

IG: @all_things_cardiopulm 

Website: www.allthingscardiopulm.com

Using Memes to Start the Mental Health Conversation May 08, 2023

This episode is a candid conversation on mental health as we speak with Kay Mastrocola, a PT who's breaking the stigma of anxiety through social media memes. Discover how Kay's approach to humor and vulnerability is helping to foster a culture of support and understanding in the physical therapy community.

Episode Takeaways

Make mental health part of the conversation
What it means to be a neurodivergent learner
Understanding comedy through the truth
Creation of memes as it relates to the classroom, clinic and in between

Three Questions

What other meme account do you suggest people follow? @mytherapistsays @acutecarerehab
What is a valuable resource on today’s topics? Forhers.com
Why should someone care about this episode? Anxiety and mental health is not talked about enough.

Parting Shot

“You can be the entire package and be sent to the wrong address. Keep going.” - Kay Mastrocola

Connect with Kay and check out her new merch!

PT Pintcast is brewed by:

ATI Physical Therapy

Good PTs know that it's important to stay up to date on what's happening in the physical therapy profession. With Best Practices developed from over 2.5 million care episodes, the team at ATI Physical Therapy is doing their part to make sure their clinicians are practicing at the top of their game. Paired with their continuing education, professional development opportunities and vibrant clinic culture, ATI is working hard to ensure all clinicians are not only driving the PT industry forward but also going home happier. Check out www.ATIPT.com for more information.

Jackson Therapy

Providing awesome adventures in patient care for physical therapists who care about where they’re going! Look no further than JacksonTherapy.com

MW Therapy

An EMR is to a Physical Therapist as a Hammer is to a Carpenter. You deserve to LOVE USING IT!

It’s time for something better. It’s time for something customizable. That’s where MWTherapy comes in, take a demo of their amazing EMR now at MWTherapy.com where switching your EMR is easy!

Physiotec

Improve patient outcomes. Improve clinic revenue. Get started with Remote Therapeutic Monitoring with Physiotec.ca.

Brooks Rehabilitation Institute of Higher Learning

The Brooks Institute of Higher Learning is a world class organization on the cutting edge of evidence-informed practice and professional development for rehabilitation professionals. Learn more at BrooksIHL.org.

FIRST ROUND

Owens Recovery Science

Your single course for clinicians who want certification in Personalized Blood Flow Restriction Rehabilitation Training and the equipment YOU Need to apply it properly In your clinical practice. Find out where you can get certified NEXT at www.owensrecoveryscience.com.

PARTING SHOT

The Academy of Orthopaedic Physical Therapy

The leaders in orthopedic PT are the academy OF orthopedic PT, orthoPT.org now with Current concepts of Orthopedic PT 5th edition.

The Secret Mistake that's Costing You! May 05, 2023

In this episode, we'll be diving into Seth Godin's thought-provoking blog post titled "Fear the Rot." As a society, we tend to focus on crises and cataclysms, which dominate our media. However, Godin argues that we should be more concerned about the rot that occurs over time.

Whether it's organizations, reputations, systems, health, investments, or even our teeth, everything decays unless we persistently work to support it. Instead of focusing on the big boom or sudden end, we need to be aware of the slow decay that is happening around us.

Godin points out that even our teeth, which we take for granted, slowly decay over time. For every hockey player who loses a tooth in a game, there are millions of people who have lost teeth due to neglect over time.

So, why is it important to fear the rot? Because it's often the small things that lead to big problems. It's the neglect of small maintenance tasks that lead to the collapse of systems, organizations, and even personal health.

In this episode, we'll explore how we can avoid the rot by paying attention to the small things and doing the necessary work to maintain and improve the things that matter most to us. We'll discuss practical strategies for avoiding rot in our personal and professional lives, and how we can overcome the distractions of crises and cataclysms to focus on what really matters.

Tune in to this episode to learn more about how to fear the rot and take proactive steps to prevent it in your own life.