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    PSFK

    Your go-to source for new ideas and inspiration.

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    Latest Episodes:
    How Reformation Creates A Service-Oriented Experience For Customers In-Store Apr 23, 2022
    Show notes The sustainable clothing and accessories brand is finding success by leveraging next-generation clienteling tools, technologies, and techniques to elevate the customer experience.

    Target Teams Up With Apple For Special Employee Shop-In-Shop Training Apr 23, 2022
    Show notes To provide an enhanced Apple product shopping experience for its customers, Target is giving its own employees and team members specialized training in concert with the Cupertino giant.

    Ulta Beauty And Haut.AI Partner For Tech-Powered Hyper Personalization Apr 23, 2022
    Show notes An innovative, personalized artificial intelligence solution for skin health and beauty is helping reimagine the guest experience across key Ulta Beauty touch points.

    Rihanna’s Tech-Supported Retail Stores Optimize The Shopper Journey Apr 16, 2022
    Show notes The inaugural set of Savage X Fenty brick and mortar locations from musician and billionaire businesswoman Rihanna use Fit:Match technology to offer customers a seamless, AI-powered product fit experience.

    IKEA And H&M Open Up Atelier100 “Ideas Factory” For Creatives In London Apr 16, 2022
    Show notes The two Swedish giants hope the joint retail venture, which invites small-scale artists to apply for grants and develop new products, will serve to develop and incubate future ways of retailing.

    Wellness Social Clubs Are The Hot, New Member Community Apr 16, 2022
    Show notes Casa Cipriani, Zero Bond, name an East Coast members-only club that’s sprung up recently and it seems like everyone, or at least the New York mayor, is prancing around them. The West Coast’s answer? A notched up A-list, and a wellness-centered member experience that’s more kombucha than cocktail.

    [New report] Reframing the Store-as-a-Service Apr 16, 2022
    Show notes A PSFK Guide for brands and retailers to help them generate new revenue streams, cultivate brand community, boost traffic and dwell time, and strengthen consumer loyalty. After two years of rapid acceleration, e-commerce is cooling off as consumers look to trade convenience and utility for the sensory experiences and connections that can be found within physical stores. As consumers deal with digital fatigue, retailers and brands are luring them back through a new host of IRL services, experiences and tools. From discovery to post-purchase needs, retailers are layering in everything from brand activations, to on-demand access to subject matter experts and full lifestyle programming in order to better connect with consumers beyond digital clicks. While the role of the store has evolved, the ways people shop has been radically impacted, and as shoppers head back into stores, they have new expectations around service (i.e. personalization, expertise, immersive browsing) that are setting the stage for the next chapter of retail. In this report, PSFK iQ researchers analyze how leading retailers are rethinking their offerings, and catering services to generate a new revenue stream, cultivate brand community, boost traffic and dwell time, and strengthen consumer loyalty. To differentiate themselves and drive consumer interaction, retailers need to reconsider the store’s role within their brand ecosystem, and how they can leverage their physical footprint to better support consumers and their communities. Through the lens of six innovative strategies, understand the evolution of physical spaces, and examine how retailers in different verticals are leveraging and designing services that organically complement their ethos and product assortment.

    Innovative Payment Providers Are Incentivizing Green Spending Apr 10, 2022
    Show notes Visa, Mastercard, and other financial platforms are rewarding their users’ climate-smart spending and shopping by integrating tools from companies like Future and Doconomy into their payment offerings to better educate and inspire consumers around sustainability.

    Walmart Canada Goes Carbon-Neutral For Last Mile Delivery Apr 10, 2022
    Show notes By partnering with EcoCart, Walmart becomes the first major Canadian retailer to offer carbon-neutral last-mile delivery for its customers’ ecommerce orders, including online grocery delivery.

    Ecologi Offsets Helps Businesses And Individuals Take On The Climate Crisis Apr 10, 2022
    Show notes The environmental subscription service creates custom carbon offset plans tailored to both enterprise and family sustainability needs and impact goals, and wants to mitigate 50% of global CO2 emissions by 2040.

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