Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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**Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs**

If you’re fed up with the non-stop solopreneur grind… I’m so glad you’ve found The Promote Yourself to CEO Show!

Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout.

Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!

Latest Episodes:

The ROI of Thinking Like a CEO May 07, 2020

Show notes

We’ve all heard that it costs money to make money, right?

Do you remember the first big investment you made into your business?

I do… and it was SCARY.

I remember being nervous, excited, and a little nauseous as I wrote the first check to join my first mastermind for $10,000.

At the time, I was coming off a nearly year-long maternity leave with my twins.

We’d made ends meet with Jameson’s teaching salary and a couple of clients I was working with on the side… but reality was hitting us that I needed to dramatically ramp up my business to support my family.

Investing $10,000 into my business seemed like a huge stretch for us.

But as Jameson and I talked about the vision I had for this business – one that would allow me to support our family while working from home – we knew that it was time to commit 100% and go all in.

That decision to commit made all the difference.

It instantly shifted my mindset from “How am I going to afford this mastermind? How can I handle this added expense to my business?” to “How many clients do I need to make back this investment? How can I get a Return on Investment?”

I realized I just needed 2 new consulting clients.

Suddenly it didn’t seem so scary to make that investment.

In this episode, I want to share with you the ROI of thinking like a CEO – how we can make smart decisions about when, where, and how we spend our money to grow our business.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Connect with Me:

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Ready for Next Level Visibility with Stylist Nicole Otchy Apr 30, 2020

Show notes

As women, we so often hate our bodies.

We tear ourselves apart when we look in the mirror.

We relentlessly compare ourselves to other women.

We let our self worth plummet based on the number on the scale.

And as entrepreneurs, that usually means we stop showing up.

I’ve talked to so many amazing women that won’t put themselves out there because of their crippling fear of visibility.

Allow me to let you in on a little secret…

Connect with Me:

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

What Is Your Role As CEO? Apr 23, 2020

Show notes

What does it actually mean to be The CEO of your business?

We entrepreneurs do EVERYTHING in the beginning, but as we grow, we need to re-define our role as CEO to focus on the most essential tasks that move our business forward.

When we don't take the time to redefine our role, we often find ourselves becoming the bottleneck in our business and causing chaos for our teams.

This episode will help you get clarity on your top CEO tasks as your role changes.

Visit RachealCook.com/show for the full show notes.

Connect with Me:

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

The Big Q1 Review in 2020 Apr 16, 2020

Show notes

This week, I encourage you to pull out a notebook and follow along with me as I review the first 90 days of 2020. I share all of the questions I ask myself each quarter, and show how you can adapt to the new challenges this year has brought us.

If this episode has given you insight into how you can tackle success in 2020, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest insight.

For full show notes, head over to https://www.rachealcook.com/stick-to-your-plan/

Connect with Me:

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Part 3: 12 CEOs Advice on Creating Your Coronavirus Contingency Plan Mar 19, 2020

Show notes

This special episode is the final third of a live event hosted on Facebook on Monday, 3/16/20. My guests in Part 3 include Lisa Carpenter, Angie Trueblood, Sharvette Mitchell, Cortney Baker, and Jenn Gottlieb.

Entrepreneurs and Small Business Owners are an at risk population during times of crisis! It's not business as usual.
Join me and other amazing CEOs to create your contingency plan as we navigate this unforseen global event.
During this FACEBOOK LIVE - we will talk about::
→ How to shift your marketing and messaging to be useful and relevant to your community
→ How to navigate the financial and legal challenges that may arise
→ How to keep clients calm and find creative ways to continue to serve (even if you can't see them in person)
→ How to take care of YOURSELF during this crisis so you can lead like a CEO
→ How to show up as a leader in your community and with your clients

For full show notes and to view the live video recording, visit RachealCook.com/coronavirus-contingency-plan.

Connect with Me:

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Part 2: 12 CEOs Advice on Creating Your Coronavirus Contingency Plan Mar 19, 2020

Show notes

This special episode is the second third of a live event hosted on Facebook on Monday, 3/16/20. My guests in Part 2 include Stacey Harris, Mindy Totten, and Tara Newman.

For full show notes and to view the live video recording, visit RachealCook.com/coronavirus-contingency-plan.

Connect with Me:

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Part 1: 12 CEOs Advice on Creating Your Coronavirus Contingency Plan Mar 19, 2020

Show notes

This special episode is the first third of a live event hosted on Facebook on Monday, 3/16/20. My guests in Part 1 include Raven Willis, Lane Clark, Wendy Batten, and Kim Wensel.

For full show notes and to view the live video recording, visit RachealCook.com/coronavirus-contingency-plan.

Connect with Me:

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Coronavirus Contingency Plan Mar 14, 2020

Show notes

Coronavirus COVID-19 is sending shockwaves around the world, and among all the uncertainty, entrepreneurs face even greater anxiety about their economic security and business future. What can we small business owners do now to plan for times ahead?

Connect with Me:

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

Coming Soon: The Unsexy Secrets to Sustainable Success Feb 27, 2020

Show notes

Being a CEO is exhausting when you’re always trying to keep up with the next big thing.

When you work in the online space, it’s easy to feel like you’re drowning in a sea of new social media platforms, new launch techniques, and new ways to sell your product.

But why do we think we need to reinvent the wheel?

I’m all about keeping it simple - in life, and in business.

I have a capsule wardrobe, my family meal preps many of the same meals each week (any other taco Tuesday people out there?), and I still use many of the same practices after 10 years of business!

I get it - my methods don’t seem very exciting.

But you know what is exciting?

Weekly date nights with my husband.

Being able to drop everything when my kids get sick.

Taking an entire month off last year and letting my business run itself.

This week on Promote Yourself to CEO, I’m giving you a preview of my upcoming three-part series, The Unsexy Secrets to Sustainable Success.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Connect with Me:

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!

The Difference Between Joining and Belonging Feb 20, 2020

Show notes

Shoulders down, heart open, 100% accepted; that’s how it feels to truly belong. This week I’m talking about the difference between joining and belonging, what it means to lead a community, and how we can help others belong in our own.

If you love this episode, please take a screenshot and share on Instagram! Tag me @Racheal.Cook and let me know your biggest aha or insight.

For full show notes, head over to RachealCook.com/show

Connect with Me:

Subscribe & Review:

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

🎤 Thanks for listening! I'll see you next week!