Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

Latest Episodes:

Insights to Get Out of Your Own Way with Business Team Building Jun 24, 2021

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You’ve probably heard by now that one of the best ways to grow your business and start making a bigger impact is hiring a team. A team can support you by doing all the administrative, customer service, marketing, and sales work, and even work directly with your clients. If you’re attempting to do all of that yourself, it sounds overwhelming.

So in this episode, I walk you through some things to think about as you level up your leadership and start bringing on a team. Listen as I give some insights into what it was like to grow a team inside my own business, including mistakes I’ve made and lessons I’ve learned along the way.

On this episode of Promote Yourself to CEO:

2:30 - Hiring initial support at home and in business. What I did to start leveling up in 2008.

12:38 - When I set out to hire customer service help, I found two amazing candidates. How I turned a tough choice into gold.

17:02 - Audience changes, branching out, and rebranding. Gaining clarity for my new direction.

23:03 - Letting go of sales and marketing control produced my biggest leadership uplevels. Hiring coaches, a PR team, and a podcast team.

28:53 - Why I decided to hire people to help me with copyrighting. Sales-related and content-related copywriting support.

32:37 - Looking at other areas of my business. A huge change happened in one area that took me until 2018 to really get behind.

39:14 - What I discovered as I’ve released the death grip on everything in my business. My team has been a lifesaver!

42:20 - Starting out slowly and building up gradually. Final words of advice to wrap up the episode.

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Building a Team from a CEO’s Perspective Jun 17, 2021

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Welcome to a very special episode! I’m joined by Anna Binder McAsey who owns Rethink Nutrition. A year ago, she was running a business primarily on her own. Fast forward to now, she’s really grown leaps and bounds as a leader and stepped into her role as CEO, bringing in more people behind the scenes and working with her clients.

On this episode of Promote Yourself to CEO:

1:31 - What did Anna’s business look like in early 2020? A quick overview and changes made since.

6:32 - How did Anna learn to let go of control as she built her team?

11:30 - Seeing the value in bringing on people with different specialties to your team. What nuances exist between the clients you serve?

16:35 - Anna talks about her mindset shift toward seeing the pros in adding administrative support. Her changing role as CEO.

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Values Matter: Taking a Real Stand in Your Business with Erica Courdae Jun 10, 2021

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Today, I’m joined by my friend and colleague Erica Courdae who has been my DEI consultant and is a part of the CEO Collective as a mentor. She’s back on the show to dive into staying true to your core values when your business is growing, changing, or its mettle is being tested.

On this episode of Promote Yourself to CEO:

6:23 - Making a commitment to values. It’s not a one-time thing.

9:51 - Where does real empowerment come from? The word gets thrown around often, but it isn’t a gift you can give others.

12:03 - How do the working and business worlds try to blame the victims?

18:05 - Avoiding echo chambers. Who are you intentionally networking with?

25:05 - You need to life proof your business so it can still thrive when things aren’t perfect.

32:05 - Dealing with panic moments by modeling clear and kind boundaries. Panic is not a business strategy.

36:07 - Having a strategy and a process for making decisions. Running your business becomes easier for yourself and your teams.

39:25 - The noise around you is a big distraction. Do you just need to shut it out, scale back, and return to basics?

43:13 - You can only do what you do for your community in the way that you do it.

48:23 - Clarity in your values makes your business growth journey so much easier.

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Your Role as CEO Jun 03, 2021

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What does it actually mean to be The CEO of your business?

We entrepreneurs do EVERYTHING in the beginning, but as we grow, we need to re-define our role as CEO to focus on the most essential tasks that move our business forward.

When we don't take the time to redefine our role, we often find ourselves becoming the bottleneck in our business and causing chaos for our teams.

This episode will help you get clarity on your top CEO tasks as your role changes.

Visit https://rachealcook.com/entrepreneur-ceo/ for the full show notes.

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My Go To Strategy to PLAN for Predictable Profits May 20, 2021

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If you’re anything like me, there comes the point in your business where your business needs to step up to support you and support your family if you’re going to stick with it.

We all got through those startup stages of our business where we knew it was going to take awhile to figure things out and to get people in the door.

Once you get a little bit further along on your journey and you’re ready to make this your full-time focus, you need your business to pay you a real paycheck.

No one loves to run a business that can’t support the entrepreneur running it.

This is why it’s so, so important to have a game plan for how you’re going to design that predictably profitable business.

But the statistics show us that most women do not have a predictably profitable business.

Over 75% of women entrepreneurs do not earn more than $50,000 a year. And most entrepreneurs shut the doors within the first couple of years.

If you are committed to making your business truly work for you and work for your family, you have to have a real profit plan to make it work before you get so burnt out that you throw in the towel.

https://rachealcook.com/profit-plan/

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Do You Have a LEAK in Your Predictable Profit Strategy? May 18, 2021

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Not long ago, I was a guest coach for a business workshop where everyone was working on a poster-size post-it to map out our business for the next 12 months.

There were directions to map out your business goals, your offers, and your marketing strategy.

I started looking around the room to see where people needed help and I realized everybody in the room had a leaky business.

Their marketing plan was not working together.

Everyone’s marketing plan was a smattering of tactics… but there was no clear strategy to ensure that all that marketing effort was leading potential clients to their paid offers.

The minute I shared with them a different way to approach their marketing strategy, all the light bulbs went off as people could see why all the work they had put into marketing their business wasn’t generating real results.

Most people when they sit down and write out a marketing plan, they make a list of marketing to-dos. They need to have a newsletter and they need to blog… they need to do a podcast and they need to be posting on social media.

But a marketing to-do list isn’t a strategy unless it all works together to turn your community into paid clients.

Ready to fix the LEAK in your predictable profit strategy?

https://rachealcook.com/predictable-profit-strategy/

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The #1 Mistake Keeping Women Entrepreneurs from Predictably Profitable Business May 13, 2021

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Statistically, 80% of new businesses are going to fail within the first few years… so how do you make sure that you’re going to beat the odds and succeed?

How do you make sure your business is going to stick it out through the startup stages to get to the success stage where you’re finally making consistent revenue?

It comes down to FOCUS.

In this episode, I’m going to share how you can get more focused so you have achieve your business goals. It’s all about simplifying your business strategy.

https://rachealcook.com/predictably-profitable-business/

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How Designing a Baseline Revenue Plan Gets You Paid Every Month May 11, 2021

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In this episode, we're focusing on the #1 strategy to ensure that you get paid each and every month in your business… even when you need to take a break from your business.

Have you ever found yourself with a family emergency, something that needed your immediate attention, and suddenly, you had no choice but to completely rearrange your calendar?

Or maybe you just want to enjoy a fun vacation without worrying about your inbox or your clients.

You love the idea of being able to take a week or two off throughout the year in your business, but the same problem exists::?If you’re not working, you’re not getting paid.

I know that this is something that’s incredibly common, especially for those of you who are heart-centered service providers.

Maybe you’re a teacher or a coach or a trainer and you’re probably running your business by working one on one with clients offering services.

While that is a fantastic first step to get your business going, it can also create a bottleneck in your business where, again, if you’re not working, you’re not getting paid.

Today, I want to break down a really simple strategy that can start to free you from this dollar-for-hour trap that is not allowing you to take sick days or vacations… and start thinking more strategically about your business.

https://rachealcook.com/baseline-revenue-plan/

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The Ultimate Business Growth Checklist May 06, 2021

Show notes

Past show notes - https://rachealcook.com/ultimate-business-growth-checklist/

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If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts!

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