Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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How to Bridge the Gap Between Your 90-Day and 12-Month Plans Nov 23, 2023

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Do you often have to throw your 90-day business plan out of the window because events come up that throw a wrench in the works?

Over the past few years, pandemics, social justice movements, and wars have made the world feel more chaotic than ever. And that impacts you as a small business owner, as do the things just going on in your personal life.

So, how do you bridge that gap between your quarterly plans and yearly goals? In this episode of the Promote Yourself to CEO podcast, you’ll learn how to take your goals for the next year and turn them into an achievable plan. I’ll teach you the difference between process and project goals, the critical systems you need to make it all work, and examples of where you might need to shore up your business.

On this episode of Promote Yourself to CEO:

5:19 - What type of goals are you setting for your business? There’s a difference between process goals and project goals.

10:43 - Many small business owners are doing project goals they think will grow their business. Ask yourself these two questions when it comes to your goals.

15:00 - Is your business leaking anywhere? Do an audit to see where you need to plug the gaps.

22:35 - Make sure you have these three systems dialed in for all your offers so that you (and your team) succeed without burnout.

26:50 - What can happen if you don’t implement these systems in your business before adding new things?

29:54 - Here’s an example of a project versus process goal within my business. It enables me to take this next step with The CEO Collective I’ve been working on behind the scenes.

Mentioned in How to Bridge the Gap Between Your 90-Day and 12-Month Plans

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Do You Have a Month-by-Month Profit Plan for 2024? Nov 16, 2023

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Forgetting to market and prioritize making sales consistently? What about letting your schedule get so out of control that you don’t give yourself any time off for months on end? Or chasing every next shiny object instead of focusing on what works in your business?

What you suffer from, dear entrepreneur, is a lack of plan implementation. In the final part of this year’s Best Year Ever challenge, you’ll discover how to take all the insight from the previous episodes and turn them into an actionable 12-month profit plan for 2024.

On this episode of Promote Yourself to CEO:

6:40 - How does my 5-part framework form the foundation for your 12-month plan?

11:56 - Here’s where I start when I’m mapping out my 12-month big picture profit plan.

13:52 - Discover how to plan out what you’re going to sell and when you’re going to sell it.

17:28 - I reveal one thing you need to make sure you’re doing throughout the year and another you need to do every month.

19:57 - What do you do about any goals that aren’t covered by your client growth engine?

20:52 - Now that you have your big picture profit plan for the year, what’s next?

Mentioned in Do You Have a Month-by-Month Profit Plan for 2024?

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How to Set Goals You Can Actually Follow Through On? Nov 09, 2023

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You tell yourself, “This year, I’m gonna do it!” You write down your business goal. You put it where you can see it constantly. You’re determined to reach that pinnacle you’ve set for yourself this time! A few months later... you’ve forgotten about it or given up on it.

We tend to only set goals once a year, and that’s one of the reasons why goal setting often doesn’t work for most people. On day 4 of this series, I take a different approach to goal setting to help you establish business milestones you’ll actually follow through on in 2024.

On this episode of Promote Yourself to CEO:

4:54 - Many of us have such a love/hate relationship with goal setting. Why does it fail so often?

6:17 - As you brainstorm all of your potential goals for the new year, refrain from doing this.

8:40 - What is in your client growth engine and in your team engine?

10:50 - I talk about using my five-part framework (Attract, Engage, Nurture, Invite, and Delight) to help you as you create goals.

16:12 - Once you’ve brainstormed, how can you narrow your goals down to five for the year? Think about how you’re setting yourself up for success.

Mentioned in How to Set Goals You Can Actually Follow Through On?

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Is Your Business by Default or by Design Nov 02, 2023

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Are you constantly running your business in emergency mode? You might be running your company by default instead of by design, constantly putting out fires and working crazy long hours. But panic as a business strategy isn’t a wise recipe for success.

In this episode, I talk about how to design a business that works for you and runs like clockwork in 2024.

On this episode of Promote Yourself to CEO:

3:51 - Why should your business design come after your life design?

5:39 - What does personal and professional success mean to you? Here are some things to keep in mind.

10:41 - Who are the dream clients you want to focus on attracting and attaining in 2024?

11:40 - Time to shift into money mode! But you don’t want to pull a revenue goal out of thin air here.

16:03 - The final thing you want to look at as you go through this process of (re)creating your business by design.

Mentioned in Is Your Business by Default or by Design?

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What Does Your Dream 2024 Look Like? Oct 26, 2023

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With our hustle and bustle culture, we’re always in danger of burning ourselves out. The last couple of years, however, have made it even worse. It always feels like there’s something going wrong in the world--pandemics, war breakouts, etc.--that can have an effect on our business, causing us to worry about its future.

No matter what’s happening in the world, though, you can still build your dream business. This Best Year Ever series can help you get clarity about what you want to experience right now. In this episode, I dive into the second challenge and it’s a powerful one!

On this episode of Promote Yourself to CEO:

3:52 - Today’s the day you jump into your time machine! What do I mean?

5:50 - I reveal the best place to start as you go through today’s exercises. This is all about getting intentional.

7:03 - I give examples of how you can use this exercise to upgrade your life (with a little insight from my own life).

9:24 - How can you upgrade your business and have it support the life you want?

10:10 - This is when you bring some numbers into play. You need to think about it in two parts.

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Ready To Plan Your Best Year Ever? Oct 19, 2023

Show notes

With the holidays just around the corner, it’s not just time to look ahead in your business. This is also a good time to reflect on your progress over the last year. So many entrepreneurs don’t reach their goals because they keep running up on the same obstacles over and over.

If that’s you, let’s not do that again. Instead, let’s start planning your best year ever! In this episode, I kick off my annual five-part series where I walk you through the same strategic planning process I’ve used for over 20 years and shared with thousands of women entrepreneurs to help create a solid action plan for 2024.

On this episode of Promote Yourself to CEO:

2:16 - Do this before you listen to the episode. It’ll help you follow along as I dive into the first BYE challenge.

5:25 - Doing this helps you determine the best course of action as you shift your business. It’s a move professional athletes understand well.

7:21 - Need assistance answering the questions for this challenge? Using these tools can help you get really clear on what’s gone on in your business.

9:33 - As you go through this exercise, you’ll start seeing things that bring up the following questions.

10:32 - Double down or let go? I share some scenarios where you might want to do either.

Mentioned in Ready To Plan Your Best Year Ever?

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How to Re-Align Your Business With Your Values with Erica Courdae Oct 12, 2023

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If you’re out of alignment with your business and want to realign yourself, it starts with your vision. But it doesn’t end there. You’ve got to get your values on board as well.
In this episode of the Promote Yourself to CEO podcast, Erica Courdae is back to help me dive into how you can realign your business with your values. You’ll learn how being out of alignment affects everyone in your company, the one band-aid you want to avoid using when you’re feeling stuck in your business, and what might be behind that resentfulness you feel towards your business.

On this episode of Promote Yourself to CEO:

3:02 - Why have this conversation now? Erica and I talk about why doing more isn’t the answer to fixing the problem.

6:12 - You’re not the only one affected in your business when you’re out of alignment. We reveal an inflection point for many small businesses.

13:52 - Why do values not exist in action in a lot of businesses (both large and small)? We discuss what it takes to realign your values.

21:17 - Here’s how the 90-Day CEO Operating System and Erica’s workshop help get you back to alignment.

25:49 - Do you resent everything about your business, including your clients and team? This might be a reason why.

30:48 - I share why we lead with “life before business” as our #1 value at The CEO Collective.

36:42 - Beware the consequences of going it alone and not allowing your team to contribute (on some level) to solidifying your company’s values.

41:46 - What’s the difference between joining and belonging? People often conflate the two.

Mentioned in How to Re-Align Your Business With Your Values with Erica Courdae

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How to Re-Align Your Vision and Fall Back In Love With Your Business Oct 05, 2023

Show notes

Are you at the point where you dread showing up to your business each day? Do you feel stressed at the thought of working in your business and would rather do anything else?

If so, that’s a sign that you’ve fallen out of love with your business. But how did it happen, and what can you do to rekindle the relationship?

Today, we’re starting a new mini-series. And in this episode of the Promote Yourself to CEO podcast, you’ll learn about the two parts to re-aligning your business vision and how your definition for success provides the foundation. I’ll reveal the likely cause of your misalignment and give you a few suggestions to help you clarify your new business vision.

On this episode of Promote Yourself to CEO:

3:05 - Why do you get out of alignment with your business vision?

6:01 - When you hire others, what’s in it for them? There are two parts to re-creating your business vision.

7:36 - I talk about owner’s intent and how I define success in several areas of my life outside my business.

15:32 - Cultivating this has been one of the biggest things that has really shifted my feeling of alignment with my definition of success.

20:05 - Looking toward the future, what do you want your business to do for you? I’ve documented my owner’s intent and share a bit of it here.

27:03 - Things tend to get a little messy when entrepreneurs start to grow their team. What does your vision need to look like for them to get excited about being on board?

30:53 - Here are a few things you might want to consider when you create your business vision.

35:40 - I recap what can help you re-calibrate a new vision for your business, as well as the next step to take once you have it.

Mentioned in How to Re-Align Your Vision and Fall Back In Love With Your Business

"Is Your Business Aligned With YOU?"
The CEO Date Checklist
90-Day CEO Operating System
Vivid Vision and Double Doubleby Cameron Herold
Racheal on Instagram and TikTok
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How the Happiest Musician Built A Predictably Profitable Business with Jennet Ingle Sep 28, 2023

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“You won’t make any real money doing that!” Has someone said something like that to you when you revealed you want to pursue a creative career in something like art or music? So many people stop chasing their dreams because they’re afraid they won’t be able to make it work.

Today, I chat with one of the founding members of The CEO Collective, Jennet Ingle, who took her talent as a musician and turned it into a sustainable business. If you’re a creative person, you’ll love our conversation in this episode!
2:36 – You’d be surprised to know this about me. That’s why it always makes me happy to see others in musical careers.

6:29 – Traditional paths for musical majors are few and heavily guarded. Jennet reveals how she’s forged her own path.

10:20 – What was Jennet doing when she first came into my world and joined The CEO Collective? It’s such a niche thing that snowballed.

16:05 – Jennet reveals the surprising audience receptive to her programs and how the pandemic actually made it easier to reach and teach them.

21:05 – What’s happened for Jennet since she initially got serious about turning her passion into a business?

25:26 – Jennet offers wisdom for those who feel they can’t have a career or business as a musician/creative person due to their fear of financial insecurity.

28:27 – Jennet discusses what she learned from The CEO Collective that helped her solidify her business’s direction. With such a niche business, she found it indispensable!

33:45 – How do Jennet’s musician friends feel about what she’s created? She reveals what’s most unfamiliar to them about what she does.

35:02 – I ask Jennet a couple of questions about her CEO Collective experience. She talks about habits she’s kept and the biggest challenge she overcame.

Mentioned in How the Happiest Musician Built A Predictably Profitable Business with Jennet Ingle

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Avoid Hustle & Burnout With The Hidden Money In Your Business Sep 14, 2023

Show notes

You have money buried in your business somewhere. It doesn’t require you to gain more followers, run more ads, or hustle further to get your hands on it, either. It just involves taking advantage of the lowest-hanging fruit in your business.
Today wraps up this series on ending hustle culture, burnout, and entrepreneurial poverty. In this episode of the Promote Yourself to CEO podcast, I reveal the third and final strategy to grow your business sustainably. I can’t wait for you to unlock this one!
On this episode of Promote Yourself to CEO:

4:13 – I share a quick story and reveal the final secret to sustainable growth for your business.

7:51 – I expose the huge problem not being discussed in the business world right now. What could be the culprit?

9:36 – You need to nail these things to form the foundation for finding hidden money in your business. I see too many people ignore the last one.

14:33 – What simple offers can you provide your clients behind the scenes? I reveal one way to ensure your 1-on-1 clients fit perfectly for you.

19:02 – If you have past clients, what should you do next? Here are some other ways to discover hidden income opportunities.

22:55 – I sum up all of the main strategies I’ve highlighted in this episode series.

Mentioned in Avoid Hustle & Burnout With The Hidden Money In Your Business

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