Profitable Mindset

Latest Episodes:

#138: Are Facebook Ads Worth It --- If So, How to Get the Most Out of Them Nov 03, 2022

Show notes

Sign Up to Be Notified of "Farmers Coaching Farmers" Coach Training Program If social media marketing is a bear, Facebook ads are a BEAST! This is my experience, AND, I see evidence of it in your emails and messages about your struggles with social media marketing in general, ads specifically. I give a 2-hour long social media marketing class at conferences. That's too long for you here on the podcast, so I condensed it into 31 minutes of super focused ideas to help you. Tune in to episode 138 and you'll learn:

The best time to post on social media
My favorite, free, social media scheduling software
Pros and cons of using automatic schedulers for your posts
How to get more potential customers following you instead of lots of other farmers
What exactly you can expect from FB ads
How much to plan on spending on ads

Today's episode is a gold-mine for those of you contemplating using social media. And a diamond-mine for those of you wanting to place FB. Today is pure strategy. See you in Episode 138 of the Profitable Mindset. Charlotte

#137: How to Use Social Media To Build A Loyal Customer Base Oct 27, 2022

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Sign Up to Be Notified of "Farmers Coaching Farmers" Coach Training Program I was in Jackson, Mississippi last week teaching marketing, and I got more questions about "the beast" that is social media marketing than anything else. Using social media to build your business can be super deceiving - you see this platform online, whether it's Facebook, Instagram, Youtube, Tik Tok, or wherever you're looking... and there are millions and millions of people right in front of your eyes. And you KNOW a percentage of them would love your products. But how in the world do you turn those 'free' people, just sitting there scrolling on by your photos, into paying customers? Click the link above to hear how. I just got an email yesterday from a frustrated farmer who said even though her Facebook page likes are growing and growing, the number of people seeing her posts is declining. The short answer is that FB and Instagram are designed for that. But there are plenty of work-arounds I talk about in today's episode. Tune in and learn how to think about social media in a way that serves you, and then how to turn those people into loyal customers. See you in episode 137 of the Profitable Mindset Podcast. Warmly, Charlotte

#136: The Huge Roadblock All Farmers Face - And Tips on How to Overcome Oct 20, 2022

Show notes

Today and tomorrow I'm in Jackson, Miss., teaching a marketing workshop with Joel Salatin - follow along with us! I'll be sharing reels and stories on Instagram - Click HERE to follow me there throughout the 2 days. This is my ONLY in-person training this year, after a couple years of COVID - hope to get back to it in '23. Today I've got an episode that will help those of you struggling to get to profit on your farms. Last week I had 675+ farmers join me in Farm Marketing Week and I coached on this mistake over and over, so I know today's episode will help you. The challenge with overcoming this mistake is that it seems contrary to logic. But that's the struggle we have to overcome - it's tempting to see what everyone else is doing to market their farms and copy the same techniques. But those techniques aren't working for them, either. So then you get frustrated that it's not working for you and you try even more strategies and techniques, spreading yourself even thinner. Today will guide you through how and what to constrain and focus on to get to making more profit in your farm business. And, a beautiful side-benefit, your life will calm down tremendously. Click the link above to listen to episode 136 of the Profitable Mindset Podcast: >>The Huge Roadblock All Farmers Face - And Tips on How to Overcome

#135: Seven Tools I Created That Will Get You Into the Top 1% of Successful Farmers Oct 12, 2022

Show notes

Click HERE To Get The 7 Tools - My 5X Your Farm Sales Program

This week you saw me offer feedback on several farm websites that I know from experience, when you implement the coaching I offered, will be the start of you 5X'ing your farm sales.

That's just one coaching session. We do this EVERY week inside the coaching program.

The farmers I'm giving feedback to each week are selling out in ONE email what used to take them months.
They're selling more in ONE WEEK than they used to sell the whole season.
They're raising their prices to make a 40%+ profit finally.

Join Now and Begin 5X'ing Your Farm Sales AND Your Life

All because they're committing to doing the work of working on their mindset and their marketing for one year.

Not only are they making more money, they experience this:

No longer feeling burned out
Working reasonable hours
Setting firm boundaries
Making daily time for themselves
Feeling present with their family every day

You've got to know, though, 5X'ing your farm sales is not all about the money.

It never is.

Yes, money solves a lot of immediate problems.

We solve those for sure!

But then, 5X'ing their farm sales becomes about so much more.

Paid off mortgages.
Husbands and wives able to quit day-jobs and be home full-time on the farm.
Healed marriages. Healed relationships with parents and in-laws and kids.
No more juggling bills each month because there's always enough in the bank.
Finally taking a family getaway during the busiest months of summer... with NO guilt.

And more.

INFINITELY more.

The average person will 5X their sales. Some less, some more, depending on how committed you are to the coaching.

And then you find -

The more profit your farm makes, the more you are able to do for your community, your family, and yourself.

It's the difference between being stuck at the computer trying to make the numbers work and being able to hire and help a bookkeeper make a living so you can improve the soil.

It's about working hard and seeing your customers have better health and better lives because of your farm products.

It's about having time for yourself again and having more time with your family, instead of constantly working and worrying about being able to pay the bills.

And I know you're no stranger to hard work, so if you're willing to put in the effort to make these outcomes happen for you, sign up for my program, 5x Your Farm Sales Coaching Program for Farmers.

Inside, you'll get one year of:

Advanced Marketing Strategies for your specific marketing pieces. Focused feedback every week. Learn the 5 Day Focused Sales Launch
Access to three of my best courses designed to help stop the overwhelm, structure your farm for profit, and increase your sales
Access to a Facebook group where you'll meet and learn with fellow farmers on the same path as you
Weekly group coaching with me where you can bring any problem, marketing, business, or life challenges, that comes up for you along the way and be supported in your growth

#134: Farm Marketing Week Starts TOMORROW - free marketing coaching. Oct 06, 2022

Show notes

Click HERE to sign up for Farm Marketing Week – Free Coaching Farm Marketing Week is where I go live with farmers all across the country on Zoom and you can submit one piece of marketing for my feedback. Each time I offer strategic marketing feedback on these calls, farmers are emailing me afterward sharing success:

"Sold 80% of my wreaths with ONE email after you rewrote it"
rewriting her email as I taught and a day later sold 2 hogs with that email, previously not getting anyone to buy from her emails.
This new farmer added the missing key to her website and created 12 signups to her email list which was previously at zero (everyone starts at zero, you just don't want to get stuck there)
Several farmers DOUBLED their email signups within weeks of making the website edits
"Selling one beef per month consistently since rewriting my newsletter as you explained how"

This WILL be you if you implement even half of what I teach during Farm Marketing Week. Sign Up HERE. My clients learn that people will buy ANYTHING they offer for sale on their farms. They experience this because they are learning how to craft expert marketing that creates sales. They learn how to sell people on their products in a non-icky, non-salesy, way and find that people love giving them money. And these customers don't complain about the prices their farmers, my clients, have to charge. The farmers I work with learn how to write in way that connects and creates desire for their products. And marketing becomes a much simpler process that you complete with ease. Use the link above to sign up and I'll see you inside!

#133: 4 Simple Tips Farmers are Using to Get Their Newsletter Making Many Times More Money Sep 29, 2022

Show notes

Click HERE to sign up for Farm Marketing Week – Free Coaching I've had farmer after farmer email me after Farm Marketing Week (all free) and tell me they implemented a few of the coaching tips I offered... ...and they made money where before they were making none, or they make double, triple, or more than their previous sales. The email I got just this week - she sold 80% of her wreaths with ONE email where before she wasn't selling any in her emails. THIS is the power of learning the skill of marketing. If you're not making money, that's feedback you've got to work on your marketing mindset first and your strategy second. It's not that you live in the wrong place or your website is just not working. Those things are not preventing you from making money. My clients and the attendees to FMW are learning it's their marketing mindset they need to adjust first, and their strategy they need to learn second. Lucky for you, I am a master at both and offer this education FREE a few times a year during Farm Marketing Week. Sign up. Show Up. Level up. I KNOW this will happen for you. The hundreds of farmers it's worked for just in the past 6 months will attest to that. See you there. Click HERE to sign up for Farm Marketing Week – Free Coaching

#132: How This Farmer Works Far Less While Making Far More Profit - Client Interview Sep 22, 2022

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Click HERE to sign up for Farm Marketing Week - Free Coaching Imagine this for you: "I'm making the same amount of money working far fewer hours this year. I'm confident I can make any amount of money I want with this farm. Everyone notices how much calmer and nicer I am." >>Click the link above for Lisa's full story of how she did this on the podcast today Many farmers quit because they reach the breaking point where they realize the stress is not worth it. EVEN WHEN they're making money, they realize the money is not worth the mental, physical and emotional toll they pay. Not to mention the toll on all their relationships. You see, being a farmer means we face an extraordinarily large number of challenging circumstances daily that most other business owners do not have to contend with. The extraordinary circumstances aren't going away any time soon - the weather, death, and loss of animals and crops, government regulations, the HIGH financial inputs, the rising costs of everything… …are what it means to be a farmer. Since those circumstances aren't going away and are actually a normal part of a farm business, you've got to learn how to manage your mindset around them. Today's interview with my client Lisa shows you how she turned this around. She still has all the same circumstances - farm, customers, rising costs and prices not kept up. But through coaching, she's created these results:

Far easier to manage employees-you taught me how to delegate with ease and feel confident in their abilities
Much less stress every day
Much more acceptance, feeling calm, and no more complaining.
A feeling of free and in control
"My kids hug me every day"
CSA members are happier because there's a calmer and more peaceful feeling on our farm
Mistakes happen, and I don't flip out
I learned the skill of no longer taking things personally, such as when a customer quits or gets upset at a mistake that was made.

>>Click the link above to learn how you can also learn to transform your life and farm This work is the best thing you can do in your life. It will change every area of your life - and farm - for the better. Be ready - 5X Your Farm Sales opens up in a couple of weeks, and you can meet Lisa inside and have the same huge successes she's had. Anything is possible for you when you learn to manage your mindset. I mean - absolutely anything. See you in Episode 132 - CLICK LINK ABOVE Warmly, Charlotte

#131: The Top 3 Mistakes Farmers Make Selling Direct to Consumer + How to Fix Them Sep 15, 2022

Show notes

Your farm looked successful on paper (or in your mind, at least.)

Raise what you know people want
Look at what the market will bear and price accordingly, so it's a steal, you know you'll sell out.
Post consistently on social media - ALL the places!

Then reality sets in. But the money does NOT. Click the link above to Avoid (or fix) the Top 3 Mistakes Sometimes what seems like the most obvious things to do on your farm are the things that will do your business in - FAST. There's a bit of a time crunch to get cash flowing in your farm business sooner rather than later. This is because farming is a business where there are LOTS of financial inputs up front. If you don't get cash flowing from sales, it can be a downward spiral of debt and anxiety. Then overwhelm sets in and you can't see a way out. So you expand. The problem most farmers make, though, is they expand the wrong way and at the wrong time. Today's episode will outline the mistakes most farmers are making so you can get back on the right track to building your sustainable, profitable farm. See you in Episode 131 of the Profitable Mindset Podcast! Click the link above to listen. Warmly, Charlotte

#130: This is the Strategy Farmers Are Using to Make Farm Life More Manageable Sep 08, 2022

Show notes

5X Your Farm Sales Waitlist – HERE If you're a farmer, some days it feels like nothing's going right. Case in point, last week I coached on the following:

Lost half my flower crop to spider mites
The butcher closed suddenly & unexpectedly, leaving us with lower quality options
We sold half our cattle herd at auction due to drought

And more. At first glance, it seems these things shouldn't be happening; they cause such negativity. Thank goodness all these farmers have a mindset coach to help them immediately manage for the feelings of overwhelm, defeat, hopeless. Click the link above to find out how>> Because you see... Being a farmer means you can expect circumstances like these. Circumstances that might bring you to your knees on your average Tuesday. Bring you to your knees, that is, if you don't know how to manage your brain. That is what coaching is. YOU learn how to manage your thoughts. So you stop wasting valuable time and dollars trying to fix things that are a normal part of farming. Because signing up for farming means you're signing up for crop & animal loss, drought, flood, destruction, people quitting, etc. When you learn to manage your thoughts around these circumstances that are a part of farm life, you will never be derailed again. Today's episode of the Profitable Mindset Podcast will get you started overcoming these circumstances that previously took you down for days or weeks. Yes, you can fix all of that and learn to manage farm life with ease. Click the play button above and learn to live farm life with ease. Enjoy, Charlotte PS: 5X Your Farm Sales opens up for registration in October - be ready to jump inside the program, rewire your brain, and finally start farming and living with much more ease.

#129: 2 Crucial Steps The Most Successful Farmers Add To Their Days Sep 01, 2022

Show notes

Click HERE for 5X Your Farm Sales Waitlist I was raised to believe that I had to "earn" or "deserve" time off. I was taught I had to get it all done, or most of it, or get everything/everyone taken care of... ...before I could take a break. And I hear it in the way you talk about your life that you may have been raised the same way. It took me 50 years of overworking and exhausting myself, making myself sick, to figure out how to change that belief and start giving myself a break. ==> Click the link above to learn two things that will make you feel delighted to give yourself a break <== If you don't learn how to turn this around - that belief - that you have to earn or deserve time off - is going to keep you NOT making money on your farm. Not to mention, keeping you feeling unfulfilled, wondering if this is all there is, or if you're missing something. I teach hundreds of farmers a year how to create 10-20 more hours in their week. Not by overworking the rest of the week -- and then falling into exhaustion. But 10-20 more hours in their weeks -- while feeling spacious and abundant. And it starts with the last 2 steps on the podcast today. These skills my clients learn to do to create more time in their lives are probably the exact opposite of what you think is going to work. ==> Click HERE to learn two things that will create MORE time in your day <== You might not believe that it's this simple. But my clients tell me every day in emails or in the Facebook group that it's MAGICAL that they actually created lives where they have a luxurious amount of time each week. I want this for you, too. Listen to Episode #129 of the Profitable Mindset Podcast and change your life. Enjoy, Charlotte

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