Productized Podcast

Latest Episodes:

140. Léa Samrani, André Arrimar, and Luis Broegas, P-Talks at Cofidis on Scaling Success Mar 26, 2024

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Dive into the heart of revenue growth and customer success with our latest Productized Talks episode. This special live Q&A session is a goldmine for product managers, entrepreneurs, and professionals eager to refine their strategies for business enhancement and customer engagement. We're bringing you expert insights from Léa Samrani on effectively scaling businesses, Luís Broegas's proven tactics on boosting customer acquisition and retention, and André Arrimar's innovative approaches to customer-centric digital opportunities. Join us for an enlightening evening where ideas flow as freely as the drinks during our networking sessions—hosted at the vibrant Cofidis space. Then, immerse yourself in talks that promise to elevate your digital conversion strategies with Luís Broegas & André Arrimar, and learn firsthand how Léa Samrani achieved a staggering +50% revenue growth in just 5 months. Speakers Spotlight: Léa Samrani: https://www.linkedin.com/in/lea-samrani/ Luis Broegas: https://www.linkedin.com/in/luis-broegas/ André Arrimar: https://www.linkedin.com/in/andrearrimar/ André Marquet: https://www.linkedin.com/in/marquet/ -- Join Productized Conference 2024, which is back in Lisbon on Oct 3-4. 🤝 Meet 500+ product players from around the globe 💃 Actual business practices from 12 workshops, including Melissa Perri, Tami Reiss, Radhika Dutt, and many more. 🍹 Have fun at our afterparty! 🎟️ Early-Bird Tickets now on SALE.

139. Léa Samrani, Fractional CPO, From Public Law to Product Management Mastery Mar 19, 2024

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Join Andre Marquet as he delves into the fascinating journey of Léa Samrani, a seasoned product management professional whose unconventional path from public law and political science to the forefront of product management has made her a beacon for innovation and strategic thinking in the industry. In this episode, we will uncover: The intriguing shift from public law and political science to product management. The impact of a diverse background on product management strategies. Key challenges and insights from transitioning across different sectors within tech. Building and fostering a product-centric team within an organization. The critical role of experimentation, data analysis, and user engagement in driving product success. In this episode, we covered: 00:00:00 - Introduction to the Produtize Podcast and the Product Thinking approach. 00:02:00 - Léa's unique journey from public law to product management. 00:03:03 - Transitioning from digital marketing to the nuances of product management. 00:05:08 - Exploring the marketplace sector: Challenges and insights. 00:09:03 - Navigating the shift to B2C products and tackling new challenges. 00:12:00 - How a background in law and politics enriches product management. 00:15:00 - The significance of team building and developing a product focus. 00:19:19 - Understanding user needs for effective product development. 00:24:00 - Strategies for app scaling and enhancing user engagement. 00:27:00 - Leveraging experimentation and data for product success. Where to find Léa Samrani? LinkedIn - https://www.linkedin.com/in/lea-samrani/ Where to Find Andre? LinkedIn - https://www.linkedin.com/in/marquet/ Dive into this enriching conversation to discover how Léa's diverse experiences have shaped her approach to product management, offering invaluable insights for product managers and innovators alike."

138. Diana Stepner, Head of Product, Chan Zuckerberg Initiative | Cultivating Innovation and Team Mar 12, 2024

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Join our host André Marquet in a conversation with Diana Stepner, a product leader with a strong background in tech, business, and UX, known for driving innovation and team growth in D2C, SaaS, and digital transformation. She's led key programs like SimplePractice and the Catalyst Startup Accelerator, excelling in team collaboration and mentorship. Her work spans across industries, marking her as a notable figure in product innovation. 🎙️ Episode Highlights: * Leadership and team dynamics: Emphasis on guiding teams towards innovation and growth. * Product Management Excellence: Insights into setting shared product visions and strategies. * Driving Growth and Innovation: Discussion on significant projects and balancing experimentation with focused outcomes. * Educational Initiatives and Impact: Exploration of technology's transformative role in education and impactful projects. * Future of Product Management and Personal Growth: Trends in product management and continuous learning and growth strategies. In this episode, we covered: 00:02:23 - "So I always try to lead by example." 00:08:14 - "And so beyond the hiring, I'll look at open communication." 00:10:10 - Discussion on fostering collaborative culture. 00:12:12 - "We always need to be learning." 00:14:10 - Insights on continuous improvement. 00:16:16 - "Mentorship and developing teams." 00:18:18 - Strategies for personal and team growth. 00:20:20 - "The importance of hands-on learning." 00:22:22 - "Building a successful product management team." 00:24:24 - Key factors in team dynamics. 00:26:26 - "Aligning team towards a clear vision." 00:28:28 - Discussion on open communication and respect. 00:30:30 - "The role of autonomy in product management." 00:32:32 - Keeping abreast of market trends. 00:34:34 - "Fostering a sense of purpose and direction." 00:36:36 - Celebrating team achievements and learnings. 00:38:38 - Wrap-up and closing remarks. Where to find Diana Stepner? LinkedIn - https://www.linkedin.com/in/dianas/ Newsletter: Diana stepner.com Where to Find André Marquet? LinkedIn - www.linkedin.com/in/marquet/

137. Raquel Felix, Senior UX Researcher, Sword Health | Blending Psychology and Design Thinking Mar 01, 2024

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Join co-host Margarida Cosme in a conversation with extraordinary Raquel Felix, UX researcher at Sword Health. Raquel is a t-shaped psychologist with different experiences as a design researcher, project manager, storyteller, and innovation strategist. She helps companies, organizations, and teams by blending different methodologies grounded in clinical psychology, design thinking, field studies, and cross-innovation to inspire new and different opportunities 🎙️ Episode Highlights: 1. Raquel deep dives into the importance of effectively evaluating research needs before choosing a methodology. 2. The difference between customer conversations and rigorous research and how these two types of research can be combined 3. How to effectively share research insights and involve the product team in the research agenda. Where to find Raquel? LinkedIn: https://www.linkedin.com/in/raquelvalongofelix/ Where to Find Margarida? LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

136. Fabrice des Mazery, Former CPO, Tripadvisor | A Journey from Vision to Reality Feb 27, 2024

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Join André Marquet on the Productized Podcast as he sits down with Fabrice des Mazery, a seasoned Chief Product Officer (CPO) and a genuine product visionary. Fabrice, a key speaker at the Productized Conference and a long-time friend of the podcast, shares his extensive journey in product management and innovation that began in the early 2000s. In this episode, we will explore: * The evolution of product management over the past two decades * The role of vision in driving product innovation * Strategies for effective product leadership in today's fast-paced market * Overcoming challenges and setbacks in product development Episode Highlights: 1. The inception of Fabrice's career as a product visionary and his early influences 2. Insights into the process of transforming a vision into a tangible product 3. The significance of customer-centric design in product development 4. Fabrice's approach to leadership and fostering creativity within teams 5. Practical advice for aspiring product managers and leaders Discover Fabrice's perspective on navigating the complexities of product innovation, from conceptualizing ideas to executing strategies that bring visions to life. This conversation is a must-listen for anyone interested in the intricacies of product management and the journey of turning great ideas into successful products. Where to find Fabrice des Mazery? LinkedIn - https://www.linkedin.com/in/product-ethics/ Where to Find André Marquet? LinkedIn - www.linkedin.com/in/marquet/

135. Vladimir Botsvadze, Marketing Thought Leader | Personal Branding. Feb 20, 2024

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135. Vladimer Botsvadze, TechStars Mentor and Thought Leader | Personal Branding: The Achilles Heel of Global Education Join Andre Marquet as he interviews TechStars Mentor and media personality Vladimer Botsvadze, who has always been at the forefront of fast-paced industries, about his journey with personal branding. In this episode, we will uncover : * What is personal marketing, and why does it matter? * Communication with consumers in a digital age * How do you keep believing in yourself when others doubt you? * Changes in business communication and branding In this episode, we covered: 0:51 Importance of personal marketing 6:24 Elon Musk and Tesla as a personal brand 8:17 Business schools and personal brand curricula 10:00 “Reputation is everything!” 12:11 Where to start? 14:00 “We need to start treating our followers as kings and queens” 14:10 Vlad’s origins and motivations 16:49 Opportunities and challenges for business in the Middle East 18:24 “If you are not competitive in business, you should not be in business” 20:29 Streaming economy and ads 21:34 The importance of networking 24:25 Developing a personal brand as a start-up 26:06 “You need to put a human face on your brand” 26:56 Building their brand or building a career within established organisations? 29:25 “I don’t work to fit in. I create my path” 30:05 How to keep believing in yourself when others doubt you 35:23 What kind of marketing professionals should companies hire? 39:02 If you want to hire the best… 41:20 Importance of trust in business and how to build it - talk the talk, walk the walk. Where to find Vladimer? Linkedin - https://www.linkedin.com/in/vladimerbotsvadze/ Where to Find Andre? LinkedIn - https://www.linkedin.com/in/marquet/

134. Isabella Cesarini, Fractional CPO | Product Audits and OKRs Feb 13, 2024

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Embark on a journey into Product Audit and OKRs with host Margarida and Isabella Cesarini, a professional with over two decades in the financial sector and a current advisory board member at Keyward. In this episode, we discuss: * What’s a product audit? * The importance of Product audit and its key elements. * Why and when is it necessary to apply a product audit? * The strategic power of OKR’s. * Comparing perspectives on the application of OKR’s Dive into the conversation: 5:30 Isabella's 'Gap year' and her personal development. 9:30 Explaining product audit 12:38 CPO vs External perspective 15:20 Act on identified problems 17:15 When to ask for an external opinion 19:20 The impact of OKRs in product management 21:40 Comparing views on applying OKRs. 24:36 Assessing the effects of OKR implementation. 27:37 ‘Sailing unknown waters’ 29:30 Monitoring OKR’s. Highlighted books: The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle, https://www.amazon.com/Power-Now-Guide-Spiritual-Enlightenment/dp/1577314808 The Inner Work by Mathew Micheletti, Ashley Cottrell https://www.amazon.com/Inner-Work-Invitation-Freedom-Happiness/dp/1096714612 Strategize: Product Strategy and Product Roadmap Practices for the Digital Age by Roman Pichler https://www.amazon.com/Strategize-Product-Strategy-Roadmap-Practices/dp/0993499201 Where to find Isabella? LinkedIn: https://www.linkedin.com/in/isabella-cesarini-47962857/recent-activity/all/ Where to Find Margarida? LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

133. Mike Vladimer, Author of Nascent Startups | Vision Meets Reality: The Nascent Startup Blueprint Feb 02, 2024

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Dive into the pool of products with our Andre Marquet as he interviews the author of Nascent Startups, Mike Vladimir, about his upcoming book and authorship. In this episode, we will uncover : * How does the business world work? * How do you make something happen if you want it to happen? * Science to business * Is a journey soo long worth the gamble of success? In this episode, we covered: 1:30 Berkley and electrical engineering 6:58 Science to business 8:34 Cultures and technologies mixing, land hits the water, drawn to two worlds colliding 9:14 Wtf is IoT? 13:30 Valuable use cases 13:57 My Sutro pool cleaning company ~why what impact 20:17 Monetization of LORA 31:00 Know your goal 33:00 minimum viable product ( meets bare minimum for customer), product market fit (must have customers) 34:16 “Can’t get cheaper than free. “ 35:48 Andre: is prototyping enough? 44:33 ""Just wait"" 45:23 Single Washy 46:38 I will never see an electron I have to envision it 46:46 super important, super present and completely invisible 49:04 Is there a reason to invest? 1 in 100 opportunity still stinks 54:30 pitching ~ you didn’t win, but I love what you’re trying to do 58:58 help you figure out as quickly and cheaply as possible are you chasing a 1 in 100 chance Where to find Mike? Linkedin - https://www.linkedin.com/in/mikevladimer/ Company - https://www.nascentstartups.com/ Where to Find Andre? LinkedIn - https://www.linkedin.com/in/marquet/ Instagram - https://www.linkedin.com/in/marquet/ Highlighted books: "The Lean Startup", Eric Reis, https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898

132. Radhika Dutt, Author of "Radical Product Thinking" | Ethical Decision Making in Product Jan 30, 2024

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Radhika Dutt is a renowned author, entrepreneur, and product leader who advises high-tech startups and government agencies on building radical products that drive fundamental change. Join us in our conversation with Radhika as we discuss ethical decision-making in the Product field. This episode dives into key topics: **The Idea of Using AI to Solve Harm **Understanding Radical Product Thinking **The Principles of Radical Product Thinking **Acknowledging your Power as Product People **Implementing Radical Product Thinking **Overcoming Challenges in Product Decision Making **Final thoughts: Combining Ethics with Profit. Recommended Resources: "No Man's Sky" - "vision-driven" game by Hello Games. Highlighted books: "Radical Product Thinking", Radhika Dutt Where to find Radhika Dutt: LinkedIn: https://www.linkedin.com/in/radhika-dutt/ Get the free radical Product Thinking Toolkit: https://www.radicalproduct.com/ Where to find us: Website: https://productized.co/ Newsletter: http://bit.ly/3aMvWn2 LinkedIn: https://www.linkedin.com/school/produ Instagram: https://www.instagram.com/productized.co/ Where to find Margarida: LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

131. Radhika Dutt, Author of "Radical Product Thinking" | Vision-Led Goal-Setting for Team Success Jan 23, 2024

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Radhika Dutt is a renowned author, entrepreneur, and product leader who advises high-tech startups and government agencies on building radical products that drive fundamental change. Join us in our conversation with Radhika as we discuss vision-based goal-setting in the Product field. This episode dives into key topics: (00:17) OKRs in Radical Product Thinking (16:01) Aligning Vision, Strategy, and Measurement (25:51) Clarity in Vision and Motivation Factors (37:32) Radical Product Thinking and Online Resources Highlighted books: *""Atomic Habits"", James Clear: https://jamesclear.com/atomic-habits *""The Tyranny of Merit"", Michael J. Sandel: https://www.amazon.com/Tyranny-Merit-Whats-Become-Common/dp/0374289980 *""Attack Surface"", Cory Doctorow: https://www.amazon.com/Attack-Surface-Cory-Doctorow/dp/1250757533 *""Invisible Women"", Caroline Criado Perez: https://www.amazon.com/Invisible-Women-Data-World-Designed/dp/1419729071 *""Do Androids Dream of Electric Sheep?"", Philip K. Dick: https://www.amazon.com/Androids-Dream-Electric-Sheep-inspiration/dp/0345404475 Where to find Radhika Dutt: LinkedIn: https://www.linkedin.com/in/radhika-dutt/ Get the free radical Product Thinking Toolkit: https://www.radicalproduct.com/. Where to find us: Website: https://productized.co/ Newsletter: http://bit.ly/3aMvWn2 LinkedIn: https://www.linkedin.com/school/produ Instagram: https://www.instagram.com/productized.co/ Where to find Margarida: LinkedIn: https://www.linkedin.com/in/margarida-cosme-pereira/

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