Product to Product

Latest Episodes:

10X better (than competition) or bust - Jeetu Patel @ Box May 19, 2020

Show notes

(Disclaimer: These episodes were recorded prior to the coronavirus outbreak.)
Build a product that’s 10X better than your competition, said Jeetu Patel, Box’s Chief Product and Chief Strategy Officer, in the new episode of Roadmunk’s Product to Product podcast. Jeetu says in order to do this, a product company shouldn’t obsess about the competition, but should focus on their customers. He adds that if you’re just replicating another product, a user won’t see the value in switching their behaviour since it doesn’t solve their problems any differently.
Also in this episode, find out how Jeetu went from making $4.25 an hour as a waiter to investing in his first company at age 22 with a $250,000 loan in hand and then moving onto being a senior technology executive whose company has 70M users and 100,000 customers.

Jeetu also cautions teams to avoid the shiny object syndrome where they’re chasing the thrill of new features. There’s a balance, but make sure your core product is given the love it needs too, he warned.

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Your mission justifies why ideas are prioritized - Christine Yoon @ Hubspot May 05, 2020

Show notes

(Disclaimer: These episodes were recorded prior to the coronavirus outbreak.)

We’re back with another episode of Product to Product, a podcast brought to you by Roadmunk.
In this episode, Christine Yoon, a Product Manager within Hubspot’s Business Enablement team, says having a solid mission is critical to justifying why an idea is prioritized. This mission is what makes it easier to say no to requests that don’t fall directly inline with the goal.
As a PM, Christine likes to start by using customer journey maps to understand the daily friction points that a user will face. With this understanding, she believes it helps product teams gain empathy when making decisions. Her process with feedback and idea management is to analyze the feedback using a product prioritization matrix and then using an additional filter of weighted scorecards to validate the importance with stakeholders.

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Customer feedback points out problems, PMs find solutions - Niki Agrawal @ Bumble Apr 21, 2020

Show notes

Hey product people,

(Disclaimer: These episodes were recorded prior to the coronavirus outbreak.)
We’re back with another episode of Product to Product, a podcast brought to you by Roadmunk.
In this episode, Niki Agrawal, a PM at Bumble, says while users influence most of the problems Niki’s team looks to solve, it’s up to the PMs and stakeholders that have influence to determine what will actually be shipped. With Niki’s team, they also take the input from their BI (business intelligence) group that has more insight into user feedback.

She adds that their product team collects data through monitoring social media and app store reviews as well as outbound user research.

One of the Bumble features Niki helped launch was photo verification, which came from users wanting to make sure they were safe when meeting people from the app. The process of creating the photo verification feature included receiving feedback through user testing.

See omnystudio.com/listener for privacy information.

Feedback + idea management is half science, half art - Rose Yao @ Google Maps Platform Apr 07, 2020

Show notes

(Disclaimer: These episodes were recorded prior to the coronavirus outbreak.)
Season 6 of Product to Product is back with episode 2. This season, we’re talking about feedback and idea management.
In this episode, Rose Yao, a Senior Director of Product at Google Maps Platform, says feedback and idea management is part science and part art. PMs can look at data to determine the ROI and impact the feature will have, but it’s also important to seek out patterns, she says. Propose big questions like: “Where is the world going?” and take it from there.

Rose adds that in order to get insightful feedback, you should design the user study just as thoughtfully as you’re designing your product. Otherwise, you’re creating an echo chamber of what you think is important instead of focusing on the user.
She says that when it comes to collecting feedback, there’s nothing more powerful than talking to the users of your product.

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Customer driven roadmapping - Latif Nanji @ Roadmunk Mar 24, 2020

Show notes

Season six of Roadmunk’s Product to Product podcast is back and we’ve given it a refresh! A new format, host and style. Thank you so much for following along and listening to our previous episodes. We really appreciate it. This season, we’re talking about feedback and idea management. How does your team go from feedback to feature?

And that isn’t the only new thing at Roadmunk. We’re also super excited to share the feedback and idea management suite we just shipped. Now with Roadmunk, you can:

Capture, manage and analyze customer feedback in one organized place
Create a backlog of customer-validated product ideas
Systematically surface high-impact ideas using built-in prioritization templates
Commit to ideas by promoting them to your roadmaps

In this season’s kick off episode, Roadmunk’s own co-founder and CEO Latif Nanji chats about how our new feedback and idea management suite will help product teams.

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A tool kit for hyperscale - Nick Caldwell @ Looker Dec 03, 2019

Show notes

During rapid growth, a company runs the risk of creating silos and diminishing overall productivity. There needs to be a balance between being independent, yet engaged with company’s business goals, which sometimes means a complete reorganization of the company’s org structure.

In this episode, Nick Caldwell, Chief Product Officer at Looker, shares three items in his tool kit for hyperscaling. He says although the tool kit isn’t prescriptive, you can pick and choose what fits best for your company.

If you liked what you heard, please rate, review and subscribe! Find us on iTunes, Google Play or Spotify, or wherever you get your podcasts. Or get the latest episodes delivered right to your inbox by subscribing here.

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How to retain the all-stars you've hired - David Cutler @ Spotify Nov 19, 2019

Show notes

After the long, stressful and expensive process of hiring and onboarding a new employee to your team, what comes next is retaining the all-star you’ve just hired. Product companies with a low talent churn creates stronger company culture as well as loyalty. However, building a retention culture isn’t easy and it often takes up a lot of the PM’s time.
In this episode, David Cutler, a Product Director at Spotify, says you need to extract the highest value from someone in your product company by figuring out how each individual thrives at work.

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Over communicating is the key to alignment - Priya Wellington @ Medium Nov 05, 2019

Show notes

Getting stakeholder alignment is an idea in the product world that seems like an obvious objective, but it’s often one of the toughest parts of a PM’s job. It’s worth investing the time to make sure everyone’s on board with your business objectives even if it feels redundant.

In this episode, Priya Wellington, the Group PM at Medium, says over communicating is key to aligning stakeholders, especially at media companies where the editorial department is a major stakeholder. She adds that frequent communication, in-person or online, allows people to know they're being heard, even if the ideas aren't acted on right away.

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Tech debt: a love/hate relationship - John Hung @ Asana Oct 22, 2019

Show notes

Nobody likes to be in debt and technical debt, the deliberate shortcuts made to ship your product faster, but that end up taking more time to fix, is no different.
In this episode, we talk to John Hung, a PM from Asana, about how he makes the business case to stakeholders to clean up tech debt. John adds that ignoring tech debt will only lead to “death by a thousand paper cuts” and hinder your product org’s scalability.
If you liked what you heard, please rate, review and subscribe! Find us on iTunes, Google Play or Spotify, or wherever you get your podcasts. Or get the latest episodes delivered right to your inbox by subscribing here.

See omnystudio.com/listener for privacy information.

You've hired your PMs, now trust them - Brandon Chu @ Shopify, Christina Perdikoulias @ DigitalEd Oct 08, 2019

Show notes

We recently hosted a panel discussion with two veteran PMs in Toronto as part of our Product 2 Product event series...and we recorded it!
In this episode, Shopify’s VP Product & GM of Platform, Brandon Chu, and Christina Perdikoulias, DigitalEd’s President and CEO, talk about how to set the strategy and culture in the early stages of a product team.
Brandon says that you need to trust the PMs you’ve hired, otherwise, why hire them at all? (Sometimes, you need to learn to let go!) Christina thinks product management is born out of chaos and that adaptability as well as resiliency is paramount to product companies scaling successfully.
If you liked what you heard, please rate, review and subscribe! Find us on iTunes, Google Play or Spotify, or wherever you get your podcasts. Or get the latest episodes delivered right to your inbox by subscribing here.

See omnystudio.com/listener for privacy information.

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