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    Product Owner Perspective

    The Product Owner Perspective interview series was created by me, Sjoerd Kranendonk (aka @sjoerdly), in an attempt to increase the amount of available stories, experience & knowledge for the Product Owner community. At irregular intervals I interview experienced practitioners to help share lessons and practices from the trenches.

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    Latest Episodes:
    #11 Scrum Guide 2020 Discussed with four Professional Scrum Trainers Nov 21, 2020
    Show notes

    On November 18th 2020, a fully rewritten Scrum Guide was released to the world, bringing many updates to the description of the Scrum Framework. The guide is leaner, less prescriptive, and more clear. Scrum Facilitators Jasper Alblas & Sjoerd Kranendonk join Scrum Coaches Andy Hiles & Steve Trapps for an informal chat about the changes. […]


    #10:focus – Validated Learning board for tracking your Product development ideas – Edwin Wopereis (Kramp) Jun 03, 2018
    Show notes

    In this Focus topic, Sjoerd meets with Product Owner Edwin Wopereis to discuss the Validated learning board. Edwin is responsible for the Kramp Webshop. Kramp is a technical wholesalerand one-stop supplier of spare parts, technical services and business solutions to more than 40.000 dealers worldwide. Edwin works with multiple developments teams – located in the Netherlands & India – […]


    #10 Collaboration and Ownership in the Scrum Team – Edwin Wopereis (Kramp) May 29, 2018
    Show notes

    In this episode we meet with Product Owner Edwin Wopereis. Edwin is responsible for the Kramp Webshop. Kramp is a technical wholesaler and one-stop supplier of spare parts, technical services and business solutions to more than 40.000 dealers worldwide of agricultural machines, forest & grasscare machines, construction machines and in the OEM and MRO industry. Edwin […]


    #9:focus – Saying NO: two variations – Robbin Schuurman (Prowareness) Mar 14, 2018
    Show notes

    Hey everybody! We’re back with freshly recorded insights and practical tips for Product Owners, this time discussing two ways to say ‘No’. In this chat with Robbin Schuurman, he shares practical insights and tips from his own experience as a Product Owner, Professional Scrum Trainer and Agile Transformation Lead. One of the most important skills […]


    #9 Responsibilities of Product Owners and how to say NO – Robbin Schuurman (Prowareness) Mar 07, 2018
    Show notes

    Hey everybody! We’re back with freshly recorded insights and practical tips for Product Owners. This time we chat with Robbin Schuurman who shares practical insights and tips from his own experience as a Product Owner, Professional Scrum Trainer and Agile Transformation Lead. In this video we discuss one of the most important skills of […]


    #8 New Time Leadership for Agile Innovation success – Kim Bosman (Schiphol Group) Jan 11, 2018
    Show notes

    Kim Bosman is the Value Stream Owner @ Schiphol Airport Control (part of Schiphol’s Digital Airport Programme) and an independent Agile Strategist. As a Value Stream owner Kim acts as an enabler and leader for a group of Scrum teams. This way the Product Owners, Development Teams and Scrum Masters are given the trust and space […]


    #6 Stakeholder Management and Starting out with Metrics – Stephan van Maris (E-Village) Oct 20, 2017
    Show notes

    In this episode of the podcast I chat with Stephan van Maris, Product Owner of the Clang e-mail marketing platform at E-Village. Stephan has a technical background and developed himself from one of the core engineers to Product Owner who is now letting go of the technical details to focus on improving the product through […]


    #5 Prioritizing Stories with Matthias Orgler (Dreimannzelt) May 21, 2017
    Show notes

    In this 5th podcast we chat with Matthias Orgler, a Product Development Expert & Agile Coach from Germany. He has experience working in startups in Silicon Vally and these days together with his colleagues at Dreimannzelt he helps businesses build awesome products. When he’s not helping businesses, he can be found on stage with one […]


    #4 Chief Product Owner: Bad idea – Wilbert Seele (Prowareness) May 19, 2017
    Show notes

    In this fourth episode of the podcast I chat with Wilbert Seele, my colleague at Prowareness. He’s an Agile Scaling expert and ‘Continuous Disruptor’. I asked him on the podcast not to discuss tips and tricks for the Product Owner, but to discuss the idea of a ‘Chief’ Product Owner and why he thinks that […]


    #3 The future of Scrum.org, Scrum Studio & EBMT – Dave West (Scrum.org) Mar 30, 2017
    Show notes

    In this podcast I had the pleasure to chat with Dave West, Product Owner & CEO for scrum.org. After discussing his road towards becoming a Product Owner (which includes a well known three letter acronym), we go in to the three most important things a Product Owner should master. Along the ride we gain insights […]


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