Power Hour Optometry

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**Power Hour Optometry**

Join us for the latest ideas and innovations in the optometric industry.
Brought to you every Wednesday by Power Practice. Learn more at www.PowerPractice.com

Latest Episodes:

The Power Hour 9/18/14 Sep 22, 2014

Show notes

Broadcasting LIVE from the exhibit hall at Vision Expo West join our guests:

Dr. Matt Alpert talk about how he's using Google glass in his own practice
Tom Castiglione, the president of Morel, discusses how smaller companies (and practices) can compete with huge ones and let's us know what's coming in frame styles from Europe
Drs. Howard Purcell and Janelle Routheir from Essilor talk about new education initiatives, leadership changes at the company and how their "Power of Three" consumer ad campaign is benefiting pracitioners
Holly Rush, Luxtottica retail president, talks about their innovative new strategy that is exemplified in their nearly "frameless" trade show booth as well as some new changes at the company
Rick Clemente from Santinelli International talks about innovations in in office finishing
Optometry Giving Sight gets us up to date with the World Sight Day Challenge!
Dr. Larry Alexander talks about new OCT developments at Optovue

The Power Hour 9/10/14 Sep 11, 2014

Show notes

Should you be outsourcing your billing and coding? Learn when the time is right, the mechanics of doing so and the benefits of having someone handle this critically important task from outiside your office.

Also hear tips on avoiding and surviving audits as well as what the experts think are acceptable amounts of accounts receivables to have on your practice books.

Rob Marcella from CS Eye and Branda Barton from Optometric Billing Solutions join the show!

The Power Hour 9/3/14 Sep 04, 2014

Show notes

UPP - Unilateral Pricing Policy - what exactly is it and what does it mean to your practice? Join our special guest, Angel Alvarez, the CEO of ABB Optical Group as we dive into this important topic and take your calls!

The Power Hour 8/27/14 Aug 28, 2014

Show notes

Learn the essence of branding your practice and how you can separate it from the pack. Warren Modlin from Oakley calls in to the show to share his expertise on branding and marketing and how the same strategies used by famous brands like Oakley can be used in your practice!

The Power Hour 8/20/14 Aug 21, 2014

Show notes

How to you introduce new procedures or technology to your staff? What about staff who are resistant? Dr. Ian Lane from Uprise software discusses the interesting subject of "Change Management" and how you should use it to help implementing an EHR system in your practice.

The Power Hour 8/13/14 Aug 17, 2014

Show notes

Is in-office finishing (edging) the right decision for your practice? Listen to an informative and candid discussion with President & CEO of Santinelli, International, Gerard Santinelli as we dive into this important topic.

The Power Hour 8/6/14 Aug 07, 2014

Show notes

The President and CEO of Essilor joins the show! John Carrier takes your calls and shares his views on where the industry is headed, the power of brands, why Essilor bought Coastal Contacts and clarifies Essilors relationship with Eyemed.

The Power Hour 7/30/14 Jul 31, 2014

Show notes

Did you know that contact lens patients get examined more than TWICE as frequently as eyeglass patients, or that patients prefer news magazines in the waiting room? Do you know how important weekend hours are for prospective patients or what they consider too long of a wait for an appointment? Do they prefer email to the telphone when making appointments?

Listen to this very interesting and helpful episode as researches from Jobson and the Vision Council share the findings and trends from three very important studies.

The Power Hour 7/23/14 Jul 25, 2014

Show notes

A union for optometrists? Might this be a vehicle for OD's do deal with vision care plan woes? Listen to the show as Craig Steinberg, OD, JD and antitrust attorney David Balto discuss the formation of this union and what it could mean for your practice.

The Power Hour 7/16/14 Jul 17, 2014

Show notes

Demodex critters are the topic of this show. Hear from expert Scott Schachter, OD about how to diagnose, treat, manage patient visits and expectations and build your practice by being the demodex exterminator. Lid scrubs are out . . . learn what's in!

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